First Taiwanese E-Wallet ever PXPay Plus Partnering with ZeroPay、ICB for South Korea Expansion
Traveling South Korea with PXPay Plus in ZeroPay/HIVEX Partnered Merchants to Earn Reward up to 30%
Since launching its service first launched in Japan at the beginning of 2024, PXPay Plus has consistently delivered strong results in transaction volume. According to the latest data, Q4 transaction volume in Japan increased by approximately 9%, compared to Q3, while the number of unique PXPay Plus users grew by 13%. This reflects the rising demand among Taiwanese consumers for cross-border payment services. Such growth not only validates the potential of PXPay Plus in the cross-border payments market but also lays a solid foundation for its next expansion phase: launching its service in South Korea.
Data from Tourism Statistic Database of the Tourism Administration shows that Taiwanese travelers to South Korea have surged since from summer of 2022. In August 2024, the number reached 140,000 marking a 5 years monthly high. South Korea has overtaken Hong Kong as the 3rd largest outbound destination for Taiwanese travelers. Moreover, the South Korea government recently announced to extend the temporary exemption period for K-ETA (Korea Electronic Travel Authorization), until December 31st of 2025. Meaning that, Taiwanese travelers only need to fill out the custom declaration card when they entered South Korea, and those with valid K-ETA and E-gate (S.e.S) registrations are exempt from this requirement, further boosting travel motivation. PXPay Plus is honored to announce that its cross-border service officially launched in South Korea today, being the first Taiwanese e-wallet brand to do so!
▲First Taiwanese e-wallet brand ever, colloborate with ZeroPay and ICB for its South Korea expansion。
Strong Collaboration Between Multiple Taiwanese & Korean Fintech Companies With Over 1.9 million of Merchants all over South Korea for PXPay Plus Users
PXPay Plus is proud to be the first Taiwanese e-wallet to launch its service in South Korea, achieved through cooperation with HIVEX, a Taiwanese cross-payment platform. This partnership has facilitated connections between PXPay Plus and South Korean payment platforms ZeroPay and ICB Co., Ltd., enabling access to over 1.9 million of merchants all over the country.
ZeroPay, an e-payment system initiated by the South Korean government, started from small vendors scenarios such as those in underground malls, fast food outlet, bakeries…etc. Its purpose is to reduce the merchants discount rates (MDR) for small businesses, lower their operating costs, and promote cashless payments. Despite starting later than other e-payments, ZeroPay has steadily grown with government support, becoming the market leader in QR Code payments.
ICB, headquarter in Seoul, is a fintech company specializing in mobile and cross border payment solutions. It has collaborated with multiple global financial institutions to integrate diverse payment services into South Korea, supporting international players in launching their services within the country.
Kenneth Yu, General manager of PXPay Plus, states that “Launching our services in South Korea marks another milestone after Japan. This is significant not only because of the global popularity of K-drama and KPOP, but also because of its well-known culture for cosmetics, cuisine, and fashion. etc. The country shows great potential of being the 3rd most loved destinations for Taiwanese.” As the first Taiwanese e-wallet to enter South Korea, PXPay Plus, in collaboration with its Korean and Taiwanese partners, is set to achieve the new milestone in the cross-border payments market.
▲For convenience store chain, it is now availabe in 7-Eleven、GS25、emart24 and CU。
PXPay Plus is now available in South Korea with ZeroPay/HIVEX partnered merchants
Wherever you are, making the payment as simple as always! PXPay Plus wallet can now be used at millions of ICB partnered merchants (with ZeroPay/HIVEX labels) in South Korea, covering a wide range of places including the 4 largest convenience store chains : 7-Eleven, GS25, emart24 and CU. As well as other scenarios such as supermarkets, cosmetic/pharmacy, traditional markets, food courts/restaurants, electronic retails, medical cosmetic clinics, and tourist spots…etc.
When Taiwanese travelers recognize payment labels of ZeroPay or HIVEX, they can make the payment simply either by opening the scanner from the PXPay Plus App to scan the QR CODE presented by merchant, or by presenting the QR payment barcode from the App to have the merchant scanning it. The payment amount will be displayed in TWD directly on the payment page of App, and PXPay Plus users can select between two type of payment methods, balance account or linked bank account, giving the best user experience for cross-border payments!
1.5% Free Overseas Transaction Fee & Exclusive Offer by 4 Designated Banks to Earn Reward up to 30% PXPay Plus points
By using PXPay Plus App in Korea for payment, PXPay Plus users can save 1.5% of overseas transaction fee! Furthermore, from January 6th 2025 to March 31st 2025, PXPay Plus offers exclusive promotions, partnering with four domestic banks: Cathay United Bank、O-Bank、NEXT BANK and E.SUN Bank. By making payments using a linked bank account, from any of these banks during this promotions period, PXPay Plus users can earn rewards up to 30% PXPay Plus points, with a maximum of 950 PXPay Plus points per month. During this exclusive promotion period from January 6th 2025 to March 31st 2025, by making the payments simply using PXPay Plus balance account at ZeroPay/HIVEX labeled merchants will earn reward up to 15% (13.5% Korea promotion offer+1.5% free overseas transaction fee). If PXPay Plus users making the payment by linked bank accounts with the 4 designated banks, additional points will be reward. For Cathay United Bank, an additional 15% will be rewarded, a maximum of 200 PXPay Plus points for each user per month. (500 thousand points per month in total). For O-Bank, an extra 10% will be rewarded, maximum 50 PXPay Plus points for each user within single payment, 200 PXPay Plus points maximum per month (150 thousand points per month in total). For NEXT BANK, an additional 10% will be rewarded, for a maximum of 50 PXPay Plus points for each user with a single payment, and 150 PXPay Plus points per month (150 thousand points per month in total). During the promotion period, enter the code “PXPLUS2025” when opening a new account for NEXT BANK and making any transactions in Japan or South Korea to earn up to an additional 600 PXPay Plus points. For E.SUN Bank, an additional 10% will be rewarded, with a maximum of 100 PXPay Plus points each user per month (60 thousand points per month in total). Furthermore, open a TWD currency and foreign currency digital account at the same time with E.SUN Bank for the first time (using the promotion code “PX500”) and spend at least TWD100 in a single transaction to earn an additional 600 PXPay Plus points.
About PXPay Plus
PXPay Plus, an e-wallet brand founded and 100% fully owned by the PX Mart Group. In June of 2021, PXPay Plus obtained licenses and approval for operating electronic payment related business from the FSC (Financial Supervisory Commission) in Taiwan. Continuing the company culture of the PX Mart group, building a delightful company environment for everyone. With the debut of PXPay Plus, users are now allowed to enjoy more features from the wallet, providing the most convenient and secure payment experience!
※For promotion detail, please refer to PXPay Plus App announcement. If there is any confusion or issues, will be follow by the policy and protocol given from PXPayPlus、PX Mart and each bank.