{"id":438972,"date":"2026-05-26T10:06:00","date_gmt":"2026-05-26T02:06:00","guid":{"rendered":"https:\/\/pingtungtimes.com.tw\/?p=438972"},"modified":"2026-05-26T10:06:00","modified_gmt":"2026-05-26T02:06:00","slug":"%e6%ad%a1%e8%81%9a%e9%9b%86%e5%9c%98%e7%99%bc%e4%bd%882026%e5%b9%b4q1%e8%b2%a1%e5%a0%b1%ef%bc%9a%e7%b8%bd%e7%87%9f%e6%94%b6%e5%90%8c%e6%af%94%e5%a2%9e%e9%95%b712-4%ef%bc%8c%e5%a4%a7%e5%b9%85%e6%8f%90","status":"publish","type":"post","link":"https:\/\/pingtungtimes.com.tw\/?p=438972","title":{"rendered":"\u6b61\u805a\u96c6\u5718\u767c\u4f482026\u5e74Q1\u8ca1\u5831\uff1a\u7e3d\u71df\u6536\u540c\u6bd4\u589e\u957712.4%\uff0c\u5927\u5e45\u63d0\u5347\u80a1\u6771\u56de\u5831"},"content":{"rendered":"
\n\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u65b0\u52a0\u5761<\/span>2026\u5e745\u670826\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u65b0\u52a0\u5761\u6642\u95932026\u5e745\u670826\u65e5\uff0c\u6b61\u805a\u96c6\u5718\uff08NASDAQ: JOYY\uff0c\u7c21\u7a31\u300c\u6b61\u805a\u300d\u6216\u300c\u516c\u53f8\u300d\uff09\uff0c\u4e00\u5bb6\u5168\u7403\u9818\u5148\u7684\u79d1\u6280\u4e92\u806f\u7db2\u516c\u53f8\uff0c\u767c\u4f482026\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8ca1\u5831\u3002<\/p>\n

\n

<\/span><\/p>\n<\/p><\/div>\n

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\u6b61\u805a\u96c6\u5718\u8463\u4e8b\u6703\u4e3b\u5e2d\u517c\u9996\u5e2d\u57f7\u884c\u5b98\u674e\u5a77\u8868\u793a\uff0c2026\u5e74\uff0c\u6b61\u805a\u8fce\u4f86\u4e86\u5f37\u52c1\u958b\u5c40\u3002\u7b2c\u4e00\u5b63\u5ea6\uff0c\u516c\u53f8\u7e3d\u6536\u51655.557\u5104\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957712.4%\uff0c\u5275\u4e0b\u8fd1\u5e74\u4f86\u6700\u9ad8\u540c\u6bd4\u589e\u901f\u3002\u672c\u5b63\u5ea6\u662f\u6b61\u805a\u9996\u6b21\u6309\u7167\u793e\u4ea4\u5a1b\u6a02\u3001BIGO Ads\u8207SHOPLINE\u4e09\u5927\u696d\u52d9\u677f\u584a\u62ab\u9732\u696d\u7e3e\u3002\u76ee\u524d\uff0c\u6b61\u805a\u4ee5AI\u70ba\u9a45\u52d5\u7684\u5168\u7403\u5316\u591a\u5143\u696d\u52d9\u751f\u614b\u521d\u6b65\u6210\u578b\uff0c\u793e\u4ea4\u5a1b\u6a02\u3001\u5ee3\u544a\u8207\u667a\u80fd\u96fb\u5546\u4e09\u5927\u677f\u584a\u5354\u540c\u4e26\u9032\uff0c\u5f62\u6210\u81ea\u5f37\u5316\u7684\u6230\u7565\u589e\u9577\u98db\u8f2a\u3002AI\u4f5c\u70ba\u6574\u500b\u751f\u614b\u7cfb\u7d71\u7684\u5e95\u5c64\uff0c\u5168\u9762\u8ce6\u80fd\u4e09\u5927\u677f\u584a\u7684\u5167\u5bb9\u63a8\u85a6\u3001\u5ee3\u544a\u6548\u7387\u8207\u5546\u696d\u667a\u80fd\uff0c\u4e26\u901a\u904e\u5f62\u6210\u696d\u52d9\u9589\u74b0\uff0c\u9032\u4e00\u6b65\u52a0\u6df1\u7af6\u722d\u8b77\u57ce\u6cb3\uff0c\u70ba\u516c\u53f8\u53ca\u80a1\u6771\u6301\u7e8c\u5275\u9020\u9577\u671f\u50f9\u503c\u3002<\/p>\n

2026<\/b>\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8ca1\u52d9\u4eae\u9ede <\/b><\/p>\n

    \n
  • \u6de8\u6536\u5165\u70ba5.557\u5104\u7f8e\u5143\uff0c2025\u5e74\u540c\u671f\u70ba4.944\u5104\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957712.4%\u3002
    – \u793e\u4ea4\u5a1b\u6a02\u696d\u52d9\u6536\u5165\u70ba4.004\u5104\u7f8e\u5143\uff0c2025\u5e74\u540c\u671f\u70ba3.878\u5104\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u95773.2%\u3002
    – BIGO Ads\u6536\u5165\u90541.248\u5104\u7f8e\u5143\uff0c2025\u5e74\u540c\u671f\u70ba8020\u842c\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957755.6%\u3002
    – SHOPLINE\u6536\u5165\u90543050\u842c\u7f8e\u5143\uff0c2025\u5e74\u540c\u671f\u70ba2630\u842c\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957716.1%\u3002<\/li>\n
  • \u7d93\u71df\u5229\u6f64\u70ba680\u842c\u7f8e\u5143\u3002<\/li>\n
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  • \u975e\u7f8e\u570b\u901a\u7528\u6703\u8a08\u6e96\u5247\u4e0b1<\/sup>\uff0cEBITDA\u70ba4570\u842c\u7f8e\u5143\uff0c2025\u5e74\u540c\u671f\u70ba4040\u842c\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957713.2%\u3002<\/li>\n
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  • \u7d93\u71df\u6027\u73fe\u91d1\u6d41\u90544600\u842c\u7f8e\u5143\u3002<\/li>\n<\/ul>\n

    2026<\/b>\u5e74\u7b2c\u4e00\u5b63\u5ea6\u696d\u52d9\u4eae\u9ede <\/b><\/p>\n

    \u793e\u4ea4\u5a1b\u6a02\u696d\u52d9 <\/b><\/p>\n

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    BIGO Ads<\/b>\u5ee3\u544a\u6280\u8853\u696d\u52d9<\/b><\/p>\n

    \u7b2c\u4e00\u5b63\u5ea6\uff0c\u96a8\u8457\u6d41\u91cf\u7684\u52a0\u901f\u64f4\u5f35\u3001\u591a\u5143\u5316\u5ee3\u544a\u4e3b\u5782\u985e\u7684\u7d50\u69cb\u8207\u6a21\u578b\u7684\u6301\u7e8c\u8fed\u4ee3\u512a\u5316\uff0c\u516c\u53f8\u5ee3\u544a\u696d\u52d9\u7684\u589e\u9577\u98db\u8f2a\u7e7c\u7e8c\u52a0\u901f\u3002\u5ee3\u544a\u6280\u8853\u696d\u52d9BIGO Ads\u5be6\u73fe1.248\u5104\u7f8e\u5143\u5ee3\u544a\u6536\u5165\uff0c\u540c\u6bd4\u589e\u957755.6%\u3002\u5176\u4e2d\uff0c\u4e09\u65b9\u5ee3\u544a\u6536\u5165\u540c\u6bd4\u589e\u901f\u6301\u7e8c\u5f37\u52c1\uff0c\u589e\u957778.8%\u3002<\/p>\n

    \u5728\u6d41\u91cf\u4f9b\u7d66\u5074\uff0cBIGO Ads\u7684SDK\u6d41\u91cf\u6301\u7e8c\u4fdd\u6301\u5f37\u52c1\u589e\u9577\uff0c\u4e00\u5b63\u5ea6\u540c\u6bd4\u589e\u9577109%\u3002\u5728\u9700\u6c42\u5074\uff0c\u6191\u85c9\u591a\u5143\u5782\u985e\u7684\u6230\u7565\u4f48\u5c40\uff0c\u5ee3\u544a\u4e3b\u751f\u614b\u7684\u8c50\u5bcc\u5ea6\u6301\u7e8c\u63d0\u5347\uff0c\u4e0d\u50c5\u52a0\u901f\u4e86\u5e95\u5c64\u6578\u64da\u7a4d\u7d2f\u8207\u6f14\u7b97\u6cd5\u6a21\u578b\u8fed\u4ee3\uff0c\u4e5f\u5f37\u5316\u4e86BIGO Ads\u7684\u6d41\u91cf\u7af6\u50f9\u80fd\u529b\u3002\u5176\u4e2d\uff0cWeb\u7aef\u9810\u7b97\u540c\u6bd4\u589e\u957790%\uff0c\u74b0\u6bd4\u9006\u52e2\u9304\u5f97\u6b63\u589e\u9577\uff0cIAA\u9810\u7b97\u4e5f\u4fdd\u6301\u4e86\u540c\u6bd497%\u7684\u589e\u9577\u3002\u5f9e\u5340\u57df\u89d2\u5ea6\u770b\uff0cBIGO Ads\u6301\u7e8c\u6df1\u8015\u5168\u7403\u9ad8\u50f9\u503c\u5e02\u5834\uff0c\u767c\u9054\u570b\u5bb6\u5e02\u5834\u589e\u9577\u8fc5\u901f\uff0c\u5317\u7f8e\u7a69\u5c45\u7b2c\u4e00\u5927\u5e02\u5834\uff0c\u897f\u6b50\u5340\u57df\u589e\u9577\u4eae\u773c\uff0c\u6536\u5165\u74b0\u6bd4\u589e\u957727%\u3002<\/p>\n

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