{"id":431437,"date":"2026-04-30T10:49:52","date_gmt":"2026-04-30T02:49:52","guid":{"rendered":"https:\/\/pingtungtimes.com.tw\/?p=431437"},"modified":"2026-04-30T10:49:52","modified_gmt":"2026-04-30T02:49:52","slug":"%e5%9c%a8%e7%99%be%e5%b9%b4%e7%b4%85%e6%a8%93%e5%b0%8d%e8%ab%87-ai-%e6%99%82%e4%bb%a3%ef%bc%9a%e5%ae%8f%e7%9b%9f%e5%aa%92%e9%ab%94%e5%ae%9a%e7%be%a9%e3%80%8c%e7%82%ba%e6%88%90%e9%95%b7%e8%80%8c","status":"publish","type":"post","link":"https:\/\/pingtungtimes.com.tw\/?p=431437","title":{"rendered":"\u5728\u767e\u5e74\u7d05\u6a13\u5c0d\u8ac7 AI \u6642\u4ee3\uff1a\u5b8f\u76df\u5a92\u9ad4\u5b9a\u7fa9\u300c\u70ba\u6210\u9577\u800c\u751f\u300d\u7684\u6c7a\u7b56\u65b0\u79e9\u5e8f"},"content":{"rendered":"
\n

\u6574\u5408\u5168\u7403\u8cc7\u6e90\u843d\u5730\uff1a\u5b8f\u76df\u5a92\u9ad4\u89e3\u6790\u54c1\u724c\u5728\u52d5\u614b\u8cfd\u5c40\u4e2d\u7684\u589e\u9577\u8def\u5f91<\/p>\n

\u5716\/\u5b8f\u76df\u5a92\u9ad4 Omnicom Media<\/figcaption><\/figure>\n

2026\u5e7404\u670829\u65e5\uff0c\u53f0\u5317 \u2013 \u5728 AI \u52a0\u901f\u6ef2\u900f\u5404\u7522\u696d\u7684\u6b64\u523b\uff0c\u54c1\u724c\u9762\u5c0d\u7684\u4e0d\u53ea\u662f\u6548\u7387\u5347\u7d1a\uff0c\u66f4\u662f\u4e00\u5834\u95dc\u65bc\u300c\u5982\u4f55\u505a\u6c7a\u5b9a\u300d\u7684\u6839\u672c\u8f49\u8b8a\u3002\u7576\u5a92\u9ad4\u74b0\u5883\u9ad8\u5ea6\u788e\u7247\u5316\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u6301\u7e8c\u6d41\u52d5\uff0c\u4f01\u696d\u7af6\u722d\u7684\u95dc\u9375\uff0c\u6b63\u5f9e\u8cc7\u6e90\u914d\u7f6e\uff0c\u8f49\u5411\u5224\u65b7\u80fd\u529b\u672c\u8eab\u3002<\/p>\n

\u53f0\u7063\u5b8f\u76df\u5a92\u9ad4\uff08Omnicom Media Taiwan\uff09\u65bc 4 \u6708 28 \u65e5\u5728\u897f\u9580\u7d05\u6a13\u8209\u8fa6\u8da8\u52e2\u76db\u6703\u300cOM Forward Taiwan 2026\u300aGame On\u300b\u300d\uff0c\u65bc\u9019\u5ea7\u5168\u81fa\u4fdd\u5b58\u6700\u5b8c\u6574\u7684\u767e\u5e74\u53e4\u8e5f\u4e2d\uff0c\u8207\u54c1\u724c\u53ca\u7522\u696d\u5925\u4f34\u5171\u540c\u63a2\u8a0e\uff0c\u5728\u5feb\u901f\u8b8a\u52d5\u7684\u74b0\u5883\u4e0b\uff0c\u5982\u4f55\u5efa\u7acb\u66f4\u6e05\u6670\u4e14\u53ef\u6301\u7e8c\u7684\u6c7a\u7b56\u65b9\u5f0f\u3002<\/p>\n

\u6d3b\u52d5\u7531\u5b8f\u76df\u5a92\u9ad4\u53f0\u7063\u57f7\u884c\u9577 Kelly \u63ed\u958b\u5e8f\u5e55\u3002\u5979\u6307\u51fa\uff1a\u300c\u6211\u5011\u5c07\u6bcf\u4e00\u5929\u90fd\u8996\u70ba\u300eDay One\u300f\u3002Day One \u4ee3\u8868\u7684\u662f\u8feb\u5207\u611f\u3001\u5c08\u6ce8\u529b\u8207\u9818\u5148\u52d5\u80fd\uff08Urgency, Focus, Momentum\uff09\uff0c\u66f4\u4ee3\u8868\u6301\u7e8c\u63a8\u52d5\u6210\u9577\u3001\u70ba\u5ba2\u6236\u8207\u7522\u696d\u5275\u9020\u4e0b\u4e00\u6b65\u7684\u4fe1\u5ff5\u3002\u300d\u5979\u9032\u4e00\u6b65\u8868\u793a\uff1a\u300c\u897f\u9580\u7d05\u6a13\u898b\u8b49\u4e16\u7d00\u8f49\u8b8a\uff0c\u800c\u7576\u524d AI \u6d6a\u6f6e\u6b63\u5982\u4e00\u5834\u5168\u65b0\u7684\u8cfd\u5c40\u3002\u5728\u9019\u6a23\u7684\u6b77\u53f2\u5834\u57df\u8a0e\u8ad6\u6700\u524d\u6cbf\u7684\u6c7a\u7b56\u65b9\u5f0f\uff0c\u4e5f\u63d0\u9192\u6211\u5011\uff0c\u6280\u8853\u53ef\u4ee5\u5feb\u901f\u6f14\u9032\uff0c\u4f46\u54c1\u724c\u5224\u65b7\u7684\u6838\u5fc3\uff0c\u5fc5\u9808\u59cb\u7d42\u6e05\u6670\u800c\u7a69\u5b9a\u3002\u300d<\/p>\n

\"\u5b8f\u76df\u5a92\u9ad4\u53f0\u7063\u57f7\u884c\u9577<\/a>
\u5b8f\u76df\u5a92\u9ad4\u53f0\u7063\u57f7\u884c\u9577 Kelly \u65bc\u8da8\u52e2\u76db\u6703\u300aGame On\u300b\u958b\u5834\uff0c\u5b9a\u7fa9 AI \u6642\u4ee3\u4e0b\u300c\u70ba\u6210\u9577\u800c\u751f\u300d\u7684\u6c7a\u7b56\u65b0\u601d\u7dad\u3002\u5716\/OMD<\/figcaption><\/figure>\n

AI <\/strong>\u8cfd\u5c40\u4e0b\u7684\u6c7a\u7b56\u91cd\u69cb\uff1a\u638c\u63e1\u6d88\u8cbb\u8005\u8def\u5f91\u7684\u52d5\u614b\u6f14\u9032<\/strong><\/u><\/p>\n

\u96a8\u8457 AI \u6df1\u5165\u884c\u92b7\u904b\u4f5c\uff0c\u904e\u53bb\u53ef\u9810\u6e2c\u7684\u7dda\u6027\u6d88\u8cbb\u8005\u65c5\u7a0b\uff0c\u6b63\u88ab\u591a\u9ede\u89f8\u767c\u3001\u5373\u6642\u53cd\u61c9\u7684\u52d5\u614b\u904e\u7a0b\u53d6\u4ee3\u3002\u6d3b\u52d5\u4e2d\u6307\u51fa\uff0c\u5e02\u5834\u6b63\u9762\u81e8\u7d50\u69cb\u6027\u8f49\u8b8a\uff0c\u5a92\u9ad4\u66f4\u52a0\u5206\u6563\u3001\u6ce8\u610f\u529b\u66f4\u52a0\u7a00\u7f3a\uff0c\u4f46\u8f49\u63db\u6a5f\u6703\u5b58\u5728\u65bc\u66f4\u591a\u5834\u666f\uff0c\u54c1\u724c\u9700\u8981\u7684\u4e0d\u518d\u662f\u55ae\u9ede\u512a\u5316\uff0c\u800c\u662f\u4e00\u5957\u80fd\u5373\u6642\u6574\u5408\u4e26\u8ce6\u80fd\u5718\u968a\u7684\u6c7a\u7b56\u6a5f\u5236\u3002<\/p>\n

\u70ba\u6b64\uff0c\u5b8f\u76df\u5a92\u9ad4\u5206\u4eab Omni Intelligence Platform \u6240\u626e\u6f14\u7684\u89d2\u8272\uff0c\u4e0d\u53ea\u662f\u6280\u8853\u5e73\u53f0\uff0c\u66f4\u662f\u4e00\u5957\u4e32\u806f\u6d1e\u5bdf\u3001\u5a92\u9ad4\u8207\u6c7a\u7b56\u7684\u6210\u9577\u5f15\u64ce\u3002\u900f\u904e\u8de8\u6e20\u9053\u6578\u64da\u6574\u5408\uff0c\u7cfb\u7d71\u6253\u901a\u5f9e\u6578\u64da\u6316\u6398\uff08Mine\uff09\u3001\u6230\u7565\u4f48\u5c40\uff08Make\uff09\u5230\u6210\u6548\u7ba1\u7406\uff08Manage\uff09\u7684\u5b8c\u6574\u8def\u5f91\u3002<\/p>\n

\u66f4\u91cd\u8981\u7684\u662f\uff0c\u9019\u5957\u80fd\u529b\u80cc\u5f8c\u53cd\u6620\u7684\u4e0d\u662f\u6280\u8853\u898f\u6a21\uff0c\u800c\u662f\u300cScale that Matters\uff08\u771f\u6b63\u6709\u610f\u7fa9\u7684\u898f\u6a21\uff09\u300d\u5982\u4f55\u88ab\u8f49\u5316\u70ba\u6c7a\u7b56\u512a\u52e2\u3002\u7576 AI \u4e0d\u53ea\u662f\u63d0\u5347\u6548\u7387\uff0c\u800c\u80fd\u5354\u52a9\u54c1\u724c\u9810\u5224\u8b8a\u5316\u3001\u638c\u63e1\u7bc0\u594f\u4e26\u505a\u51fa\u66f4\u8070\u660e\u7684\u6c7a\u7b56\u6642\uff0c\u589e\u9577\u624d\u5177\u5099\u771f\u6b63\u53ef\u6301\u7e8c\u6027\u3002\u9019\u4e5f\u547c\u61c9\u5b8f\u76df\u5a92\u9ad4 We Design Ecosystems for Growth \u7684\u6838\u5fc3\u4e3b\u5f35\uff0c\u8b93\u7cfb\u7d71\u6210\u70ba\u6210\u9577\u7684\u57fa\u790e\uff0c\u800c\u975e\u5de5\u5177\u7684\u5806\u758a\u3002<\/p>\n

HUMAN CONNECTIONS<\/strong>\uff1a\u5728\u788e\u7247\u5316\u6642\u4ee3\u91cd\u5851\u300c\u4ee5\u5fc3\u70ba\u672c\u300d\u7684\u9023\u7d50\u898f\u5247<\/strong><\/p>\n

\u7576 AI \u8b93\u5167\u5bb9\u7522\u51fa\u6548\u7387\u6975\u5927\u5316\uff0c\u6d88\u8cbb\u8005\u53cd\u800c\u958b\u59cb\u5728\u6578\u4f4d\u566a\u97f3\u4e2d\u5c0b\u6c42\u51fa\u53e3\u3002\u5b8f\u76df\u5a92\u9ad4 Growth \u8ca0\u8cac\u4eba Grace \u6307\u51fa\uff0c\u5927\u773e\u5fc3\u7406\u6b63\u5f9e\u8ffd\u9010\u8cc7\u8a0a\u7684 FOMO\uff0c\u8f49\u5411\u4e3b\u52d5\u904e\u6ffe\u8cc7\u8a0a\u7684\u300cROMO\uff08Relief of Missing Out\uff09\u300d\u3002\u9019\u4e5f\u8b93\u54c1\u724c\u9762\u81e8\u66f4\u6839\u672c\u7684\u63d0\u554f\uff1a\u5728\u81ea\u52d5\u5316\u666e\u53ca\u7684\u4eca\u5929\uff0c\u54c1\u724c\u7a76\u7adf\u662f\u5728\u5275\u9020\u50f9\u503c\uff0c\u9084\u662f\u5728\u88fd\u9020\u5e72\u64fe\uff1f\u9019\u9805\u5fc3\u7406\u8f49\u8b8a\uff0c\u610f\u5473\u8457\u54c1\u724c\u5fc5\u9808\u653e\u4e0b\u5927\u898f\u6a21\u8986\u84cb\u7684\u57f7\u5ff5\uff0c\u91cd\u65b0\u56de\u5230\u771f\u5be6\u6027\u8207\u76f8\u95dc\u6027\u672c\u8eab\u3002<\/p>\n

\u6cbf\u8457\u9019\u9805\u6d1e\u5bdf\uff0c\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u7684\u95dc\u4fc2\u6b63\u5f9e\u55ae\u5411\u6e9d\u901a\u8f49\u5411\u53c3\u8207\u5f0f\u6558\u4e8b\u3002\u5176\u4e2d\uff0cShared Stories \u6240\u5f37\u8abf\u7684\u662f\u54c1\u724c\u5982\u4f55\u900f\u904e\u5171\u540c\u6558\u4e8b\u5efa\u7acb\u9023\u7d50\uff0c\u800c Creative Storytelling \u5247\u662f\u56de\u61c9\u9019\u9805\u9700\u6c42\u7684\u5167\u5bb9\u7b56\u7565\u80fd\u529b\u3002\u7576\u54c1\u724c\u6545\u4e8b\u88ab\u8f49\u8b6f\u9032\u6d88\u8cbb\u8005\u7684\u751f\u6d3b\u8108\u7d61\uff0c\u6e9d\u901a\u7126\u9ede\u4e5f\u5f9e\u6ce8\u610f\u529b\u7af6\u9010\uff0c\u5ef6\u4f38\u70ba\u6587\u5316\u5171\u9cf4\u8207\u610f\u7fa9\u5171\u5275\uff0c\u8b93\u54c1\u724c\u6210\u70ba\u6587\u5316\u53c3\u8207\u7684\u4e00\u90e8\u5206\u3002<\/p>\n

\"<\/a>
\u5b8f\u76df\u5a92\u9ad4\u5f37\u8abf\u4ee5\u771f\u5be6\u9ad4\u9a57\u53d6\u4ee3\u7522\u54c1\u8aaa\u660e\uff0c\u5c07\u54c1\u724c\u6545\u4e8b\u8f49\u8b6f\u70ba\u53d7\u773e\u7684\u751f\u6d3b\u65e5\u5e38\uff0c\u91cd\u5851\u4fe1\u4efb\u57fa\u77f3\u3002\u5716\/OMD<\/figcaption><\/figure>\n

\u800c\u8981\u8b93\u9019\u6a23\u7684\u53c3\u8207\u6df1\u5316\uff0c\u95dc\u9375\u5728\u65bc\u54c1\u724c\u662f\u5426\u7406\u89e3\u793e\u7fa4\u8108\u7d61\uff0c\u6210\u70ba\u5c0d\u8a71\u7684\u4e00\u90e8\u5206\u3002\u4ee5 Shared Passions \u70ba\u57fa\u790e\uff0c\u54c1\u724c\u9700\u8981\u627e\u5230\u8207\u53d7\u773e\u5171\u540c\u6295\u5165\u7684\u71b1\u60c5\u8207\u50f9\u503c\uff0c\u800c Partnership Content \u5247\u9032\u4e00\u6b65\u900f\u904e\u5e73\u53f0\u539f\u751f\u5167\u5bb9\u8207\u5171\u5275\u5408\u4f5c\uff0c\u5c07\u9019\u4efd\u9023\u7d50\u8f49\u5316\u70ba\u53ef\u898f\u6a21\u5316\u7684\u5f71\u97ff\u529b\u3002\u7576\u89f8\u53ca\u540c\u6642\u627f\u8f09\u60c5\u611f\u50f9\u503c\uff0c\u300cScaling Emotion\uff08\u60c5\u611f\u898f\u6a21\u5316\uff09\u300d\u624d\u771f\u6b63\u6210\u7acb\uff0c\u8b93\u53d7\u773e\u5f9e\u88ab\u52d5\u63a5\u6536\u8005\uff0c\u6210\u70ba\u54c1\u724c\u95dc\u4fc2\u4e2d\u7684\u4e3b\u52d5\u53c3\u8207\u8005\u3002<\/p>\n

\u540c\u6a23\u5730\uff0c\u96a8\u8457\u5275\u4f5c\u8005\u7d93\u6fdf\u6210\u70ba\u65b0\u7684\u5a92\u9ad4\u57fa\u790e\u8a2d\u65bd\uff0cShared Voices \u53cd\u6620\u7684\u662f\u54c1\u724c\u8207\u591a\u5143\u8072\u97f3\u5171\u5275\u4fe1\u4efb\u7684\u9700\u6c42\uff0c\u800c Influencer Content \u5247\u6210\u70ba\u5be6\u8e10\u9019\u9805\u9700\u6c42\u7684\u91cd\u8981\u670d\u52d9\u80fd\u529b\u3002\u54c1\u724c\u6e9d\u901a\u7684\u91cd\u9ede\uff0c\u4e5f\u5f9e Explanation\uff08\u7522\u54c1\u8aaa\u660e\uff09 \u5ef6\u4f38\u81f3 Experience\uff08\u611f\u5b98\u9ad4\u9a57\uff09\uff0c\u900f\u904e\u5275\u4f5c\u8005\u5167\u5bb9\u8b93\u8a0a\u606f\u88ab\u5206\u4eab\u3001\u88ab\u8f49\u8ff0\u3001\u88ab\u5ef6\u4f38\uff0c\u5728\u788e\u7247\u5316\u74b0\u5883\u4e2d\u7d2f\u7a4d\u4fe1\u4efb\uff0c\u9032\u4e00\u6b65\u5c07\u6587\u5316\u5f71\u97ff\u529b\u8f49\u5316\u70ba\u5be6\u8cea\u589e\u9577\u3002<\/u><\/p>\n

\"\u5b8f\u76df\u5a92\u9ad4\uff08OM\uff09\u53f0\u4e0a\u8b1b\u8005\u5408\u5f71\uff08\u5de6\u8d77\uff09\uff1a<\/a>
\u5b8f\u76df\u5a92\u9ad4\uff08OM\uff09\u53f0\u4e0a\u8b1b\u8005\u5408\u5f71\uff08\u5de6\u8d77\uff09\uff1a Digital Product & Partnership \u8cc7\u6df1\u7e3d\u76e3 Jeremy\u3001 OMD \u7e3d\u7d93\u7406 Jason \u3001 OM Growth \u8ca0\u8cac\u4eba Grace\u3001OM\u57f7\u884c\u9577 Kelly\u3001 OM CTIO Carl\u3001 PHD \u7e3d\u7d93\u7406 Melissa\u3001Initiative _ UM _ Hearts & Science \u526f\u7e3d\u7d93\u7406 Nick \u3002\u5716\/OMD<\/figcaption><\/figure>\n

AI <\/strong>\u9a45\u52d5\u901f\u5ea6\uff0c\u7531<\/strong>Human<\/strong>\u6c7a\u5b9a\u65b9\u5411<\/strong><\/p>\n

\u6d3b\u52d5\u9032\u5165\u5c3e\u8072\uff0cKelly \u518d\u6b21\u70ba\u672a\u4f86\u54c1\u724c\u8cfd\u5c40\u5b9a\u8abf\u3002\u5979\u6307\u51fa\uff0c\u672a\u4f86\u4e0d\u662f\u79d1\u6280\u8207\u4eba\u6027\u7684\u4e8c\u5143\u5c0d\u7acb\uff0c\u800c\u662f\u5169\u8005\u5171\u540c\u4f5c\u7528\u3001\u5f7c\u6b64\u589e\u5f37\u7684\u9032\u7a0b\u3002AI \u63d0\u5347\u7684\u662f\u6578\u64da\u8655\u7406\u8207\u6c7a\u7b56\u6548\u7387\uff1b\u771f\u6b63\u5b9a\u7fa9\u54c1\u724c\u65b9\u5411\u7684\uff0c\u4ecd\u662f\u884c\u92b7\u4eba\u4e0d\u53ef\u53d6\u4ee3\u7684\u6230\u7565\u601d\u8003\u3001\u540c\u7406\u6d1e\u5bdf\u8207\u5275\u610f\u5224\u65b7\u3002<\/p>\n

\u300c\u672a\u4f86\u4e0d\u662f\u7531\u6f14\u7b97\u6cd5\u4e3b\u5c0e\uff0c\u800c\u662f\u66f4\u9700\u8981\u4eba\u6027\u7684\u6642\u4ee3\u3002\u300dKelly \u5f37\u8abf\uff0c\u7576\u54c1\u724c\u540c\u6642\u638c\u63e1\u6280\u8853\u7cbe\u6e96\u8207\u60c5\u611f\u6df1\u5ea6\uff0c\u6c7a\u7b56\u8ffd\u6c42\u7684\u4e0d\u53ea\u662f\u901f\u5ea6\uff0c\u66f4\u662f\u65b9\u5411\u611f\u3002<\/p>\n

\u5728\u8b8a\u52d5\u6210\u70ba\u5e38\u614b\u7684\u74b0\u5883\u4e2d\uff0c\u300aGame On\u300b\u63d0\u51fa\u7684\u662f\u4e00\u5957\u9762\u5411\u672a\u4f86\u7684\u589e\u9577\u908f\u8f2f\u3002\u7576\u7cfb\u7d71\u3001\u6587\u5316\u8207\u4eba\u6027\u88ab\u6574\u5408\u9032 Designed for Growth\uff08\u70ba\u6210\u9577\u800c\u751f\uff09 \u7684\u751f\u614b\u7cfb\u4e2d\uff0c\u6210\u9577\u5c07\u4e0d\u518d\u4ef0\u8cf4\u5076\u7136\uff0c\u800c\u80fd\u6210\u70ba\u88ab\u6301\u7e8c\u63a8\u9032\u7684\u80fd\u529b\u3002<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u6574\u5408\u5168\u7403\u8cc7\u6e90\u843d\u5730\uff1a\u5b8f\u76df\u5a92\u9ad4\u89e3\u6790…<\/p>\n","protected":false},"author":23,"featured_media":431438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[47053],"tags":[],"class_list":["post-431437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yesmedia"],"acf":[],"yoast_head":"\n\u5728\u767e\u5e74\u7d05\u6a13\u5c0d\u8ac7 AI \u6642\u4ee3\uff1a\u5b8f\u76df\u5a92\u9ad4\u5b9a\u7fa9\u300c\u70ba\u6210\u9577\u800c\u751f\u300d\u7684\u6c7a\u7b56\u65b0\u79e9\u5e8f - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831<\/title>\n<meta name=\"description\" content=\"\u6574\u5408\u5168\u7403\u8cc7\u6e90\u843d\u5730\uff1a\u5b8f\u76df\u5a92\u9ad4\u89e3\u6790\u54c1\u724c\u5728\u52d5\u614b\u8cfd\u5c40\u4e2d\u7684\u589e\u9577\u8def\u5f91 \u5716\/\u5b8f\u76df\u5a92\u9ad4 Omnicom Media 2026\u5e7404\u670829\u65e5\uff0c\u53f0\u5317 \u2013 \u5728 AI \u52a0\u901f\u6ef2\u900f\u5404\u7522\u696d\u7684\u6b64\u523b\uff0c\u54c1\u724c\u9762\u5c0d\u7684\u4e0d\u53ea\u662f\u6548\u7387\u5347\u7d1a\uff0c\u66f4\u662f\u4e00\u5834\u95dc\u65bc\u300c\u5982\u4f55\u505a\u6c7a\u5b9a\u300d\u7684\u6839\u672c\u8f49\u8b8a\u3002\u7576\u5a92\u9ad4\u74b0\u5883\u9ad8\u5ea6\u788e\u7247\u5316\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u6301\u7e8c\u6d41\u52d5\uff0c\u4f01\u696d\u7af6\u722d\u7684\u95dc\u9375\uff0c\u6b63\u5f9e\u8cc7\u6e90\u914d\u7f6e\uff0c\u8f49\u5411\u5224\u65b7\u80fd\u529b\u672c\u8eab\u3002 \u53f0\u7063\u5b8f\u76df\u5a92\u9ad4\uff08Omnicom Media Taiwan\uff09\u65bc 4 \u6708 28 \u65e5\u5728\u897f\u9580\u7d05\u6a13\u8209\u8fa6\u8da8\u52e2\u76db\u6703\u300cOM Forward Taiwan 2026\u300aGame On\u300b\u300d\uff0c\u65bc\u9019\u5ea7\u5168\u81fa\u4fdd\u5b58\u6700\u5b8c\u6574\u7684\u767e\u5e74\u53e4\u8e5f\u4e2d\uff0c\u8207\u54c1\u724c\u53ca\u7522\u696d\u5925\u4f34\u5171\u540c\u63a2\u8a0e\uff0c\u5728\u5feb\u901f\u8b8a\u52d5\u7684\u74b0\u5883\u4e0b\uff0c\u5982\u4f55\u5efa\u7acb\u66f4\u6e05\u6670\u4e14\u53ef\u6301\u7e8c\u7684\u6c7a\u7b56\u65b9\u5f0f\u3002 \u6d3b\u52d5\u7531\u5b8f\u76df\u5a92\u9ad4\u53f0\u7063\u57f7\u884c\u9577 Kelly \u63ed\u958b\u5e8f\u5e55\u3002\u5979\u6307\u51fa\uff1a\u300c\u6211\u5011\u5c07\u6bcf\u4e00\u5929\u90fd\u8996\u70ba\u300eDay One\u300f\u3002Day One \u4ee3\u8868\u7684\u662f\u8feb\u5207\u611f\u3001\u5c08\u6ce8\u529b\u8207\u9818\u5148\u52d5\u80fd\uff08Urgency, Focus, Momentum\uff09\uff0c\u66f4\u4ee3\u8868\u6301\u7e8c\u63a8\u52d5\u6210\u9577\u3001\u70ba\u5ba2\u6236\u8207\u7522\u696d\u5275\u9020\u4e0b\u4e00\u6b65\u7684\u4fe1\u5ff5\u3002\u300d\u5979\u9032\u4e00\u6b65\u8868\u793a\uff1a\u300c\u897f\u9580\u7d05\u6a13\u898b\u8b49\u4e16\u7d00\u8f49\u8b8a\uff0c\u800c\u7576\u524d AI \u6d6a\u6f6e\u6b63\u5982\u4e00\u5834\u5168\u65b0\u7684\u8cfd\u5c40\u3002\u5728\u9019\u6a23\u7684\u6b77\u53f2\u5834\u57df\u8a0e\u8ad6\u6700\u524d\u6cbf\u7684\u6c7a\u7b56\u65b9\u5f0f\uff0c\u4e5f\u63d0\u9192\u6211\u5011\uff0c\u6280\u8853\u53ef\u4ee5\u5feb\u901f\u6f14\u9032\uff0c\u4f46\u54c1\u724c\u5224\u65b7\u7684\u6838\u5fc3\uff0c\u5fc5\u9808\u59cb\u7d42\u6e05\u6670\u800c\u7a69\u5b9a\u3002\u300d \u5b8f\u76df\u5a92\u9ad4\u53f0\u7063\u57f7\u884c\u9577 Kelly \u65bc\u8da8\u52e2\u76db\u6703\u300aGame On\u300b\u958b\u5834\uff0c\u5b9a\u7fa9 AI \u6642\u4ee3\u4e0b\u300c\u70ba\u6210\u9577\u800c\u751f\u300d\u7684\u6c7a\u7b56\u65b0\u601d\u7dad\u3002\u5716\/OMD AI \u8cfd\u5c40\u4e0b\u7684\u6c7a\u7b56\u91cd\u69cb\uff1a\u638c\u63e1\u6d88\u8cbb\u8005\u8def\u5f91\u7684\u52d5\u614b\u6f14\u9032 \u96a8\u8457 AI \u6df1\u5165\u884c\u92b7\u904b\u4f5c\uff0c\u904e\u53bb\u53ef\u9810\u6e2c\u7684\u7dda\u6027\u6d88\u8cbb\u8005\u65c5\u7a0b\uff0c\u6b63\u88ab\u591a\u9ede\u89f8\u767c\u3001\u5373\u6642\u53cd\u61c9\u7684\u52d5\u614b\u904e\u7a0b\u53d6\u4ee3\u3002\u6d3b\u52d5\u4e2d\u6307\u51fa\uff0c\u5e02\u5834\u6b63\u9762\u81e8\u7d50\u69cb\u6027\u8f49\u8b8a\uff0c\u5a92\u9ad4\u66f4\u52a0\u5206\u6563\u3001\u6ce8\u610f\u529b\u66f4\u52a0\u7a00\u7f3a\uff0c\u4f46\u8f49\u63db\u6a5f\u6703\u5b58\u5728\u65bc\u66f4\u591a\u5834\u666f\uff0c\u54c1\u724c\u9700\u8981\u7684\u4e0d\u518d\u662f\u55ae\u9ede\u512a\u5316\uff0c\u800c\u662f\u4e00\u5957\u80fd\u5373\u6642\u6574\u5408\u4e26\u8ce6\u80fd\u5718\u968a\u7684\u6c7a\u7b56\u6a5f\u5236\u3002 \u70ba\u6b64\uff0c\u5b8f\u76df\u5a92\u9ad4\u5206\u4eab Omni Intelligence Platform \u6240\u626e\u6f14\u7684\u89d2\u8272\uff0c\u4e0d\u53ea\u662f\u6280\u8853\u5e73\u53f0\uff0c\u66f4\u662f\u4e00\u5957\u4e32\u806f\u6d1e\u5bdf\u3001\u5a92\u9ad4\u8207\u6c7a\u7b56\u7684\u6210\u9577\u5f15\u64ce\u3002\u900f\u904e\u8de8\u6e20\u9053\u6578\u64da\u6574\u5408\uff0c\u7cfb\u7d71\u6253\u901a\u5f9e\u6578\u64da\u6316\u6398\uff08Mine\uff09\u3001\u6230\u7565\u4f48\u5c40\uff08Make\uff09\u5230\u6210\u6548\u7ba1\u7406\uff08Manage\uff09\u7684\u5b8c\u6574\u8def\u5f91\u3002 \u66f4\u91cd\u8981\u7684\u662f\uff0c\u9019\u5957\u80fd\u529b\u80cc\u5f8c\u53cd\u6620\u7684\u4e0d\u662f\u6280\u8853\u898f\u6a21\uff0c\u800c\u662f\u300cScale that Matters\uff08\u771f\u6b63\u6709\u610f\u7fa9\u7684\u898f\u6a21\uff09\u300d\u5982\u4f55\u88ab\u8f49\u5316\u70ba\u6c7a\u7b56\u512a\u52e2\u3002\u7576 AI \u4e0d\u53ea\u662f\u63d0\u5347\u6548\u7387\uff0c\u800c\u80fd\u5354\u52a9\u54c1\u724c\u9810\u5224\u8b8a\u5316\u3001\u638c\u63e1\u7bc0\u594f\u4e26\u505a\u51fa\u66f4\u8070\u660e\u7684\u6c7a\u7b56\u6642\uff0c\u589e\u9577\u624d\u5177\u5099\u771f\u6b63\u53ef\u6301\u7e8c\u6027\u3002\u9019\u4e5f\u547c\u61c9\u5b8f\u76df\u5a92\u9ad4 We Design Ecosystems for Growth \u7684\u6838\u5fc3\u4e3b\u5f35\uff0c\u8b93\u7cfb\u7d71\u6210\u70ba\u6210\u9577\u7684\u57fa\u790e\uff0c\u800c\u975e\u5de5\u5177\u7684\u5806\u758a\u3002 HUMAN CONNECTIONS\uff1a\u5728\u788e\u7247\u5316\u6642\u4ee3\u91cd\u5851\u300c\u4ee5\u5fc3\u70ba\u672c\u300d\u7684\u9023\u7d50\u898f\u5247 \u7576 AI \u8b93\u5167\u5bb9\u7522\u51fa\u6548\u7387\u6975\u5927\u5316\uff0c\u6d88\u8cbb\u8005\u53cd\u800c\u958b\u59cb\u5728\u6578\u4f4d\u566a\u97f3\u4e2d\u5c0b\u6c42\u51fa\u53e3\u3002\u5b8f\u76df\u5a92\u9ad4 Growth \u8ca0\u8cac\u4eba Grace \u6307\u51fa\uff0c\u5927\u773e\u5fc3\u7406\u6b63\u5f9e\u8ffd\u9010\u8cc7\u8a0a\u7684 FOMO\uff0c\u8f49\u5411\u4e3b\u52d5\u904e\u6ffe\u8cc7\u8a0a\u7684\u300cROMO\uff08Relief of Missing Out\uff09\u300d\u3002\u9019\u4e5f\u8b93\u54c1\u724c\u9762\u81e8\u66f4\u6839\u672c\u7684\u63d0\u554f\uff1a\u5728\u81ea\u52d5\u5316\u666e\u53ca\u7684\u4eca\u5929\uff0c\u54c1\u724c\u7a76\u7adf\u662f\u5728\u5275\u9020\u50f9\u503c\uff0c\u9084\u662f\u5728\u88fd\u9020\u5e72\u64fe\uff1f\u9019\u9805\u5fc3\u7406\u8f49\u8b8a\uff0c\u610f\u5473\u8457\u54c1\u724c\u5fc5\u9808\u653e\u4e0b\u5927\u898f\u6a21\u8986\u84cb\u7684\u57f7\u5ff5\uff0c\u91cd\u65b0\u56de\u5230\u771f\u5be6\u6027\u8207\u76f8\u95dc\u6027\u672c\u8eab\u3002 \u6cbf\u8457\u9019\u9805\u6d1e\u5bdf\uff0c\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u7684\u95dc\u4fc2\u6b63\u5f9e\u55ae\u5411\u6e9d\u901a\u8f49\u5411\u53c3\u8207\u5f0f\u6558\u4e8b\u3002\u5176\u4e2d\uff0cShared Stories \u6240\u5f37\u8abf\u7684\u662f\u54c1\u724c\u5982\u4f55\u900f\u904e\u5171\u540c\u6558\u4e8b\u5efa\u7acb\u9023\u7d50\uff0c\u800c Creative Storytelling \u5247\u662f\u56de\u61c9\u9019\u9805\u9700\u6c42\u7684\u5167\u5bb9\u7b56\u7565\u80fd\u529b\u3002\u7576\u54c1\u724c\u6545\u4e8b\u88ab\u8f49\u8b6f\u9032\u6d88\u8cbb\u8005\u7684\u751f\u6d3b\u8108\u7d61\uff0c\u6e9d\u901a\u7126\u9ede\u4e5f\u5f9e\u6ce8\u610f\u529b\u7af6\u9010\uff0c\u5ef6\u4f38\u70ba\u6587\u5316\u5171\u9cf4\u8207\u610f\u7fa9\u5171\u5275\uff0c\u8b93\u54c1\u724c\u6210\u70ba\u6587\u5316\u53c3\u8207\u7684\u4e00\u90e8\u5206\u3002 \u5b8f\u76df\u5a92\u9ad4\u5f37\u8abf\u4ee5\u771f\u5be6\u9ad4\u9a57\u53d6\u4ee3\u7522\u54c1\u8aaa\u660e\uff0c\u5c07\u54c1\u724c\u6545\u4e8b\u8f49\u8b6f\u70ba\u53d7\u773e\u7684\u751f\u6d3b\u65e5\u5e38\uff0c\u91cd\u5851\u4fe1\u4efb\u57fa\u77f3\u3002\u5716\/OMD \u800c\u8981\u8b93\u9019\u6a23\u7684\u53c3\u8207\u6df1\u5316\uff0c\u95dc\u9375\u5728\u65bc\u54c1\u724c\u662f\u5426\u7406\u89e3\u793e\u7fa4\u8108\u7d61\uff0c\u6210\u70ba\u5c0d\u8a71\u7684\u4e00\u90e8\u5206\u3002\u4ee5 Shared Passions \u70ba\u57fa\u790e\uff0c\u54c1\u724c\u9700\u8981\u627e\u5230\u8207\u53d7\u773e\u5171\u540c\u6295\u5165\u7684\u71b1\u60c5\u8207\u50f9\u503c\uff0c\u800c Partnership Content \u5247\u9032\u4e00\u6b65\u900f\u904e\u5e73\u53f0\u539f\u751f\u5167\u5bb9\u8207\u5171\u5275\u5408\u4f5c\uff0c\u5c07\u9019\u4efd\u9023\u7d50\u8f49\u5316\u70ba\u53ef\u898f\u6a21\u5316\u7684\u5f71\u97ff\u529b\u3002\u7576\u89f8\u53ca\u540c\u6642\u627f\u8f09\u60c5\u611f\u50f9\u503c\uff0c\u300cScaling Emotion\uff08\u60c5\u611f\u898f\u6a21\u5316\uff09\u300d\u624d\u771f\u6b63\u6210\u7acb\uff0c\u8b93\u53d7\u773e\u5f9e\u88ab\u52d5\u63a5\u6536\u8005\uff0c\u6210\u70ba\u54c1\u724c\u95dc\u4fc2\u4e2d\u7684\u4e3b\u52d5\u53c3\u8207\u8005\u3002 \u540c\u6a23\u5730\uff0c\u96a8\u8457\u5275\u4f5c\u8005\u7d93\u6fdf\u6210\u70ba\u65b0\u7684\u5a92\u9ad4\u57fa\u790e\u8a2d\u65bd\uff0cShared Voices \u53cd\u6620\u7684\u662f\u54c1\u724c\u8207\u591a\u5143\u8072\u97f3\u5171\u5275\u4fe1\u4efb\u7684\u9700\u6c42\uff0c\u800c Influencer Content \u5247\u6210\u70ba\u5be6\u8e10\u9019\u9805\u9700\u6c42\u7684\u91cd\u8981\u670d\u52d9\u80fd\u529b\u3002\u54c1\u724c\u6e9d\u901a\u7684\u91cd\u9ede\uff0c\u4e5f\u5f9e Explanation\uff08\u7522\u54c1\u8aaa\u660e\uff09 \u5ef6\u4f38\u81f3 Experience\uff08\u611f\u5b98\u9ad4\u9a57\uff09\uff0c\u900f\u904e\u5275\u4f5c\u8005\u5167\u5bb9\u8b93\u8a0a\u606f\u88ab\u5206\u4eab\u3001\u88ab\u8f49\u8ff0\u3001\u88ab\u5ef6\u4f38\uff0c\u5728\u788e\u7247\u5316\u74b0\u5883\u4e2d\u7d2f\u7a4d\u4fe1\u4efb\uff0c\u9032\u4e00\u6b65\u5c07\u6587\u5316\u5f71\u97ff\u529b\u8f49\u5316\u70ba\u5be6\u8cea\u589e\u9577\u3002 \u5b8f\u76df\u5a92\u9ad4\uff08OM\uff09\u53f0\u4e0a\u8b1b\u8005\u5408\u5f71\uff08\u5de6\u8d77\uff09\uff1a Digital Product & Partnership \u8cc7\u6df1\u7e3d\u76e3 Jeremy\u3001 OMD \u7e3d\u7d93\u7406 Jason \u3001 OM Growth \u8ca0\u8cac\u4eba Grace\u3001OM\u57f7\u884c\u9577 Kelly\u3001 OM CTIO Carl\u3001 PHD \u7e3d\u7d93\u7406 Melissa\u3001Initiative _ UM _ Hearts & Science \u526f\u7e3d\u7d93\u7406 Nick \u3002\u5716\/OMD AI \u9a45\u52d5\u901f\u5ea6\uff0c\u7531Human\u6c7a\u5b9a\u65b9\u5411 \u6d3b\u52d5\u9032\u5165\u5c3e\u8072\uff0cKelly \u518d\u6b21\u70ba\u672a\u4f86\u54c1\u724c\u8cfd\u5c40\u5b9a\u8abf\u3002\u5979\u6307\u51fa\uff0c\u672a\u4f86\u4e0d\u662f\u79d1\u6280\u8207\u4eba\u6027\u7684\u4e8c\u5143\u5c0d\u7acb\uff0c\u800c\u662f\u5169\u8005\u5171\u540c\u4f5c\u7528\u3001\u5f7c\u6b64\u589e\u5f37\u7684\u9032\u7a0b\u3002AI \u63d0\u5347\u7684\u662f\u6578\u64da\u8655\u7406\u8207\u6c7a\u7b56\u6548\u7387\uff1b\u771f\u6b63\u5b9a\u7fa9\u54c1\u724c\u65b9\u5411\u7684\uff0c\u4ecd\u662f\u884c\u92b7\u4eba\u4e0d\u53ef\u53d6\u4ee3\u7684\u6230\u7565\u601d\u8003\u3001\u540c\u7406\u6d1e\u5bdf\u8207\u5275\u610f\u5224\u65b7\u3002 \u300c\u672a\u4f86\u4e0d\u662f\u7531\u6f14\u7b97\u6cd5\u4e3b\u5c0e\uff0c\u800c\u662f\u66f4\u9700\u8981\u4eba\u6027\u7684\u6642\u4ee3\u3002\u300dKelly \u5f37\u8abf\uff0c\u7576\u54c1\u724c\u540c\u6642\u638c\u63e1\u6280\u8853\u7cbe\u6e96\u8207\u60c5\u611f\u6df1\u5ea6\uff0c\u6c7a\u7b56\u8ffd\u6c42\u7684\u4e0d\u53ea\u662f\u901f\u5ea6\uff0c\u66f4\u662f\u65b9\u5411\u611f\u3002 \u5728\u8b8a\u52d5\u6210\u70ba\u5e38\u614b\u7684\u74b0\u5883\u4e2d\uff0c\u300aGame On\u300b\u63d0\u51fa\u7684\u662f\u4e00\u5957\u9762\u5411\u672a\u4f86\u7684\u589e\u9577\u908f\u8f2f\u3002\u7576\u7cfb\u7d71\u3001\u6587\u5316\u8207\u4eba\u6027\u88ab\u6574\u5408\u9032 Designed for Growth\uff08\u70ba\u6210\u9577\u800c\u751f\uff09 \u7684\u751f\u614b\u7cfb\u4e2d\uff0c\u6210\u9577\u5c07\u4e0d\u518d\u4ef0\u8cf4\u5076\u7136\uff0c\u800c\u80fd\u6210\u70ba\u88ab\u6301\u7e8c\u63a8\u9032\u7684\u80fd\u529b\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingtungtimes.com.tw\/?p=431437\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5728\u767e\u5e74\u7d05\u6a13\u5c0d\u8ac7 AI \u6642\u4ee3\uff1a\u5b8f\u76df\u5a92\u9ad4\u5b9a\u7fa9\u300c\u70ba\u6210\u9577\u800c\u751f\u300d\u7684\u6c7a\u7b56\u65b0\u79e9\u5e8f - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"og:description\" content=\"\u6574\u5408\u5168\u7403\u8cc7\u6e90\u843d\u5730\uff1a\u5b8f\u76df\u5a92\u9ad4\u89e3\u6790\u54c1\u724c\u5728\u52d5\u614b\u8cfd\u5c40\u4e2d\u7684\u589e\u9577\u8def\u5f91 \u5716\/\u5b8f\u76df\u5a92\u9ad4 Omnicom Media 2026\u5e7404\u670829\u65e5\uff0c\u53f0\u5317 \u2013 \u5728 AI \u52a0\u901f\u6ef2\u900f\u5404\u7522\u696d\u7684\u6b64\u523b\uff0c\u54c1\u724c\u9762\u5c0d\u7684\u4e0d\u53ea\u662f\u6548\u7387\u5347\u7d1a\uff0c\u66f4\u662f\u4e00\u5834\u95dc\u65bc\u300c\u5982\u4f55\u505a\u6c7a\u5b9a\u300d\u7684\u6839\u672c\u8f49\u8b8a\u3002\u7576\u5a92\u9ad4\u74b0\u5883\u9ad8\u5ea6\u788e\u7247\u5316\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u6301\u7e8c\u6d41\u52d5\uff0c\u4f01\u696d\u7af6\u722d\u7684\u95dc\u9375\uff0c\u6b63\u5f9e\u8cc7\u6e90\u914d\u7f6e\uff0c\u8f49\u5411\u5224\u65b7\u80fd\u529b\u672c\u8eab\u3002 \u53f0\u7063\u5b8f\u76df\u5a92\u9ad4\uff08Omnicom Media Taiwan\uff09\u65bc 4 \u6708 28 \u65e5\u5728\u897f\u9580\u7d05\u6a13\u8209\u8fa6\u8da8\u52e2\u76db\u6703\u300cOM Forward Taiwan 2026\u300aGame On\u300b\u300d\uff0c\u65bc\u9019\u5ea7\u5168\u81fa\u4fdd\u5b58\u6700\u5b8c\u6574\u7684\u767e\u5e74\u53e4\u8e5f\u4e2d\uff0c\u8207\u54c1\u724c\u53ca\u7522\u696d\u5925\u4f34\u5171\u540c\u63a2\u8a0e\uff0c\u5728\u5feb\u901f\u8b8a\u52d5\u7684\u74b0\u5883\u4e0b\uff0c\u5982\u4f55\u5efa\u7acb\u66f4\u6e05\u6670\u4e14\u53ef\u6301\u7e8c\u7684\u6c7a\u7b56\u65b9\u5f0f\u3002 \u6d3b\u52d5\u7531\u5b8f\u76df\u5a92\u9ad4\u53f0\u7063\u57f7\u884c\u9577 Kelly \u63ed\u958b\u5e8f\u5e55\u3002\u5979\u6307\u51fa\uff1a\u300c\u6211\u5011\u5c07\u6bcf\u4e00\u5929\u90fd\u8996\u70ba\u300eDay One\u300f\u3002Day One \u4ee3\u8868\u7684\u662f\u8feb\u5207\u611f\u3001\u5c08\u6ce8\u529b\u8207\u9818\u5148\u52d5\u80fd\uff08Urgency, Focus, Momentum\uff09\uff0c\u66f4\u4ee3\u8868\u6301\u7e8c\u63a8\u52d5\u6210\u9577\u3001\u70ba\u5ba2\u6236\u8207\u7522\u696d\u5275\u9020\u4e0b\u4e00\u6b65\u7684\u4fe1\u5ff5\u3002\u300d\u5979\u9032\u4e00\u6b65\u8868\u793a\uff1a\u300c\u897f\u9580\u7d05\u6a13\u898b\u8b49\u4e16\u7d00\u8f49\u8b8a\uff0c\u800c\u7576\u524d AI \u6d6a\u6f6e\u6b63\u5982\u4e00\u5834\u5168\u65b0\u7684\u8cfd\u5c40\u3002\u5728\u9019\u6a23\u7684\u6b77\u53f2\u5834\u57df\u8a0e\u8ad6\u6700\u524d\u6cbf\u7684\u6c7a\u7b56\u65b9\u5f0f\uff0c\u4e5f\u63d0\u9192\u6211\u5011\uff0c\u6280\u8853\u53ef\u4ee5\u5feb\u901f\u6f14\u9032\uff0c\u4f46\u54c1\u724c\u5224\u65b7\u7684\u6838\u5fc3\uff0c\u5fc5\u9808\u59cb\u7d42\u6e05\u6670\u800c\u7a69\u5b9a\u3002\u300d \u5b8f\u76df\u5a92\u9ad4\u53f0\u7063\u57f7\u884c\u9577 Kelly \u65bc\u8da8\u52e2\u76db\u6703\u300aGame On\u300b\u958b\u5834\uff0c\u5b9a\u7fa9 AI \u6642\u4ee3\u4e0b\u300c\u70ba\u6210\u9577\u800c\u751f\u300d\u7684\u6c7a\u7b56\u65b0\u601d\u7dad\u3002\u5716\/OMD AI \u8cfd\u5c40\u4e0b\u7684\u6c7a\u7b56\u91cd\u69cb\uff1a\u638c\u63e1\u6d88\u8cbb\u8005\u8def\u5f91\u7684\u52d5\u614b\u6f14\u9032 \u96a8\u8457 AI \u6df1\u5165\u884c\u92b7\u904b\u4f5c\uff0c\u904e\u53bb\u53ef\u9810\u6e2c\u7684\u7dda\u6027\u6d88\u8cbb\u8005\u65c5\u7a0b\uff0c\u6b63\u88ab\u591a\u9ede\u89f8\u767c\u3001\u5373\u6642\u53cd\u61c9\u7684\u52d5\u614b\u904e\u7a0b\u53d6\u4ee3\u3002\u6d3b\u52d5\u4e2d\u6307\u51fa\uff0c\u5e02\u5834\u6b63\u9762\u81e8\u7d50\u69cb\u6027\u8f49\u8b8a\uff0c\u5a92\u9ad4\u66f4\u52a0\u5206\u6563\u3001\u6ce8\u610f\u529b\u66f4\u52a0\u7a00\u7f3a\uff0c\u4f46\u8f49\u63db\u6a5f\u6703\u5b58\u5728\u65bc\u66f4\u591a\u5834\u666f\uff0c\u54c1\u724c\u9700\u8981\u7684\u4e0d\u518d\u662f\u55ae\u9ede\u512a\u5316\uff0c\u800c\u662f\u4e00\u5957\u80fd\u5373\u6642\u6574\u5408\u4e26\u8ce6\u80fd\u5718\u968a\u7684\u6c7a\u7b56\u6a5f\u5236\u3002 \u70ba\u6b64\uff0c\u5b8f\u76df\u5a92\u9ad4\u5206\u4eab Omni Intelligence Platform \u6240\u626e\u6f14\u7684\u89d2\u8272\uff0c\u4e0d\u53ea\u662f\u6280\u8853\u5e73\u53f0\uff0c\u66f4\u662f\u4e00\u5957\u4e32\u806f\u6d1e\u5bdf\u3001\u5a92\u9ad4\u8207\u6c7a\u7b56\u7684\u6210\u9577\u5f15\u64ce\u3002\u900f\u904e\u8de8\u6e20\u9053\u6578\u64da\u6574\u5408\uff0c\u7cfb\u7d71\u6253\u901a\u5f9e\u6578\u64da\u6316\u6398\uff08Mine\uff09\u3001\u6230\u7565\u4f48\u5c40\uff08Make\uff09\u5230\u6210\u6548\u7ba1\u7406\uff08Manage\uff09\u7684\u5b8c\u6574\u8def\u5f91\u3002 \u66f4\u91cd\u8981\u7684\u662f\uff0c\u9019\u5957\u80fd\u529b\u80cc\u5f8c\u53cd\u6620\u7684\u4e0d\u662f\u6280\u8853\u898f\u6a21\uff0c\u800c\u662f\u300cScale that Matters\uff08\u771f\u6b63\u6709\u610f\u7fa9\u7684\u898f\u6a21\uff09\u300d\u5982\u4f55\u88ab\u8f49\u5316\u70ba\u6c7a\u7b56\u512a\u52e2\u3002\u7576 AI \u4e0d\u53ea\u662f\u63d0\u5347\u6548\u7387\uff0c\u800c\u80fd\u5354\u52a9\u54c1\u724c\u9810\u5224\u8b8a\u5316\u3001\u638c\u63e1\u7bc0\u594f\u4e26\u505a\u51fa\u66f4\u8070\u660e\u7684\u6c7a\u7b56\u6642\uff0c\u589e\u9577\u624d\u5177\u5099\u771f\u6b63\u53ef\u6301\u7e8c\u6027\u3002\u9019\u4e5f\u547c\u61c9\u5b8f\u76df\u5a92\u9ad4 We Design Ecosystems for Growth \u7684\u6838\u5fc3\u4e3b\u5f35\uff0c\u8b93\u7cfb\u7d71\u6210\u70ba\u6210\u9577\u7684\u57fa\u790e\uff0c\u800c\u975e\u5de5\u5177\u7684\u5806\u758a\u3002 HUMAN CONNECTIONS\uff1a\u5728\u788e\u7247\u5316\u6642\u4ee3\u91cd\u5851\u300c\u4ee5\u5fc3\u70ba\u672c\u300d\u7684\u9023\u7d50\u898f\u5247 \u7576 AI \u8b93\u5167\u5bb9\u7522\u51fa\u6548\u7387\u6975\u5927\u5316\uff0c\u6d88\u8cbb\u8005\u53cd\u800c\u958b\u59cb\u5728\u6578\u4f4d\u566a\u97f3\u4e2d\u5c0b\u6c42\u51fa\u53e3\u3002\u5b8f\u76df\u5a92\u9ad4 Growth \u8ca0\u8cac\u4eba Grace \u6307\u51fa\uff0c\u5927\u773e\u5fc3\u7406\u6b63\u5f9e\u8ffd\u9010\u8cc7\u8a0a\u7684 FOMO\uff0c\u8f49\u5411\u4e3b\u52d5\u904e\u6ffe\u8cc7\u8a0a\u7684\u300cROMO\uff08Relief of Missing Out\uff09\u300d\u3002\u9019\u4e5f\u8b93\u54c1\u724c\u9762\u81e8\u66f4\u6839\u672c\u7684\u63d0\u554f\uff1a\u5728\u81ea\u52d5\u5316\u666e\u53ca\u7684\u4eca\u5929\uff0c\u54c1\u724c\u7a76\u7adf\u662f\u5728\u5275\u9020\u50f9\u503c\uff0c\u9084\u662f\u5728\u88fd\u9020\u5e72\u64fe\uff1f\u9019\u9805\u5fc3\u7406\u8f49\u8b8a\uff0c\u610f\u5473\u8457\u54c1\u724c\u5fc5\u9808\u653e\u4e0b\u5927\u898f\u6a21\u8986\u84cb\u7684\u57f7\u5ff5\uff0c\u91cd\u65b0\u56de\u5230\u771f\u5be6\u6027\u8207\u76f8\u95dc\u6027\u672c\u8eab\u3002 \u6cbf\u8457\u9019\u9805\u6d1e\u5bdf\uff0c\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u7684\u95dc\u4fc2\u6b63\u5f9e\u55ae\u5411\u6e9d\u901a\u8f49\u5411\u53c3\u8207\u5f0f\u6558\u4e8b\u3002\u5176\u4e2d\uff0cShared Stories \u6240\u5f37\u8abf\u7684\u662f\u54c1\u724c\u5982\u4f55\u900f\u904e\u5171\u540c\u6558\u4e8b\u5efa\u7acb\u9023\u7d50\uff0c\u800c Creative Storytelling \u5247\u662f\u56de\u61c9\u9019\u9805\u9700\u6c42\u7684\u5167\u5bb9\u7b56\u7565\u80fd\u529b\u3002\u7576\u54c1\u724c\u6545\u4e8b\u88ab\u8f49\u8b6f\u9032\u6d88\u8cbb\u8005\u7684\u751f\u6d3b\u8108\u7d61\uff0c\u6e9d\u901a\u7126\u9ede\u4e5f\u5f9e\u6ce8\u610f\u529b\u7af6\u9010\uff0c\u5ef6\u4f38\u70ba\u6587\u5316\u5171\u9cf4\u8207\u610f\u7fa9\u5171\u5275\uff0c\u8b93\u54c1\u724c\u6210\u70ba\u6587\u5316\u53c3\u8207\u7684\u4e00\u90e8\u5206\u3002 \u5b8f\u76df\u5a92\u9ad4\u5f37\u8abf\u4ee5\u771f\u5be6\u9ad4\u9a57\u53d6\u4ee3\u7522\u54c1\u8aaa\u660e\uff0c\u5c07\u54c1\u724c\u6545\u4e8b\u8f49\u8b6f\u70ba\u53d7\u773e\u7684\u751f\u6d3b\u65e5\u5e38\uff0c\u91cd\u5851\u4fe1\u4efb\u57fa\u77f3\u3002\u5716\/OMD \u800c\u8981\u8b93\u9019\u6a23\u7684\u53c3\u8207\u6df1\u5316\uff0c\u95dc\u9375\u5728\u65bc\u54c1\u724c\u662f\u5426\u7406\u89e3\u793e\u7fa4\u8108\u7d61\uff0c\u6210\u70ba\u5c0d\u8a71\u7684\u4e00\u90e8\u5206\u3002\u4ee5 Shared Passions \u70ba\u57fa\u790e\uff0c\u54c1\u724c\u9700\u8981\u627e\u5230\u8207\u53d7\u773e\u5171\u540c\u6295\u5165\u7684\u71b1\u60c5\u8207\u50f9\u503c\uff0c\u800c Partnership Content \u5247\u9032\u4e00\u6b65\u900f\u904e\u5e73\u53f0\u539f\u751f\u5167\u5bb9\u8207\u5171\u5275\u5408\u4f5c\uff0c\u5c07\u9019\u4efd\u9023\u7d50\u8f49\u5316\u70ba\u53ef\u898f\u6a21\u5316\u7684\u5f71\u97ff\u529b\u3002\u7576\u89f8\u53ca\u540c\u6642\u627f\u8f09\u60c5\u611f\u50f9\u503c\uff0c\u300cScaling Emotion\uff08\u60c5\u611f\u898f\u6a21\u5316\uff09\u300d\u624d\u771f\u6b63\u6210\u7acb\uff0c\u8b93\u53d7\u773e\u5f9e\u88ab\u52d5\u63a5\u6536\u8005\uff0c\u6210\u70ba\u54c1\u724c\u95dc\u4fc2\u4e2d\u7684\u4e3b\u52d5\u53c3\u8207\u8005\u3002 \u540c\u6a23\u5730\uff0c\u96a8\u8457\u5275\u4f5c\u8005\u7d93\u6fdf\u6210\u70ba\u65b0\u7684\u5a92\u9ad4\u57fa\u790e\u8a2d\u65bd\uff0cShared Voices \u53cd\u6620\u7684\u662f\u54c1\u724c\u8207\u591a\u5143\u8072\u97f3\u5171\u5275\u4fe1\u4efb\u7684\u9700\u6c42\uff0c\u800c Influencer Content \u5247\u6210\u70ba\u5be6\u8e10\u9019\u9805\u9700\u6c42\u7684\u91cd\u8981\u670d\u52d9\u80fd\u529b\u3002\u54c1\u724c\u6e9d\u901a\u7684\u91cd\u9ede\uff0c\u4e5f\u5f9e Explanation\uff08\u7522\u54c1\u8aaa\u660e\uff09 \u5ef6\u4f38\u81f3 Experience\uff08\u611f\u5b98\u9ad4\u9a57\uff09\uff0c\u900f\u904e\u5275\u4f5c\u8005\u5167\u5bb9\u8b93\u8a0a\u606f\u88ab\u5206\u4eab\u3001\u88ab\u8f49\u8ff0\u3001\u88ab\u5ef6\u4f38\uff0c\u5728\u788e\u7247\u5316\u74b0\u5883\u4e2d\u7d2f\u7a4d\u4fe1\u4efb\uff0c\u9032\u4e00\u6b65\u5c07\u6587\u5316\u5f71\u97ff\u529b\u8f49\u5316\u70ba\u5be6\u8cea\u589e\u9577\u3002 \u5b8f\u76df\u5a92\u9ad4\uff08OM\uff09\u53f0\u4e0a\u8b1b\u8005\u5408\u5f71\uff08\u5de6\u8d77\uff09\uff1a Digital Product & Partnership \u8cc7\u6df1\u7e3d\u76e3 Jeremy\u3001 OMD \u7e3d\u7d93\u7406 Jason \u3001 OM Growth \u8ca0\u8cac\u4eba Grace\u3001OM\u57f7\u884c\u9577 Kelly\u3001 OM CTIO Carl\u3001 PHD \u7e3d\u7d93\u7406 Melissa\u3001Initiative _ UM _ Hearts & Science \u526f\u7e3d\u7d93\u7406 Nick \u3002\u5716\/OMD AI \u9a45\u52d5\u901f\u5ea6\uff0c\u7531Human\u6c7a\u5b9a\u65b9\u5411 \u6d3b\u52d5\u9032\u5165\u5c3e\u8072\uff0cKelly \u518d\u6b21\u70ba\u672a\u4f86\u54c1\u724c\u8cfd\u5c40\u5b9a\u8abf\u3002\u5979\u6307\u51fa\uff0c\u672a\u4f86\u4e0d\u662f\u79d1\u6280\u8207\u4eba\u6027\u7684\u4e8c\u5143\u5c0d\u7acb\uff0c\u800c\u662f\u5169\u8005\u5171\u540c\u4f5c\u7528\u3001\u5f7c\u6b64\u589e\u5f37\u7684\u9032\u7a0b\u3002AI \u63d0\u5347\u7684\u662f\u6578\u64da\u8655\u7406\u8207\u6c7a\u7b56\u6548\u7387\uff1b\u771f\u6b63\u5b9a\u7fa9\u54c1\u724c\u65b9\u5411\u7684\uff0c\u4ecd\u662f\u884c\u92b7\u4eba\u4e0d\u53ef\u53d6\u4ee3\u7684\u6230\u7565\u601d\u8003\u3001\u540c\u7406\u6d1e\u5bdf\u8207\u5275\u610f\u5224\u65b7\u3002 \u300c\u672a\u4f86\u4e0d\u662f\u7531\u6f14\u7b97\u6cd5\u4e3b\u5c0e\uff0c\u800c\u662f\u66f4\u9700\u8981\u4eba\u6027\u7684\u6642\u4ee3\u3002\u300dKelly \u5f37\u8abf\uff0c\u7576\u54c1\u724c\u540c\u6642\u638c\u63e1\u6280\u8853\u7cbe\u6e96\u8207\u60c5\u611f\u6df1\u5ea6\uff0c\u6c7a\u7b56\u8ffd\u6c42\u7684\u4e0d\u53ea\u662f\u901f\u5ea6\uff0c\u66f4\u662f\u65b9\u5411\u611f\u3002 \u5728\u8b8a\u52d5\u6210\u70ba\u5e38\u614b\u7684\u74b0\u5883\u4e2d\uff0c\u300aGame On\u300b\u63d0\u51fa\u7684\u662f\u4e00\u5957\u9762\u5411\u672a\u4f86\u7684\u589e\u9577\u908f\u8f2f\u3002\u7576\u7cfb\u7d71\u3001\u6587\u5316\u8207\u4eba\u6027\u88ab\u6574\u5408\u9032 Designed for Growth\uff08\u70ba\u6210\u9577\u800c\u751f\uff09 \u7684\u751f\u614b\u7cfb\u4e2d\uff0c\u6210\u9577\u5c07\u4e0d\u518d\u4ef0\u8cf4\u5076\u7136\uff0c\u800c\u80fd\u6210\u70ba\u88ab\u6301\u7e8c\u63a8\u9032\u7684\u80fd\u529b\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingtungtimes.com.tw\/?p=431437\" \/>\n<meta property=\"og:site_name\" content=\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pingtungnews\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-30T02:49:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u662f\u65b0\u805e\u7db2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u662f\u65b0\u805e\u7db2\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=431437#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=431437\"},\"author\":{\"name\":\"\u662f\u65b0\u805e\u7db2\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/person\\\/f29546d6f6846258de5853f1d645d159\"},\"headline\":\"\u5728\u767e\u5e74\u7d05\u6a13\u5c0d\u8ac7 AI \u6642\u4ee3\uff1a\u5b8f\u76df\u5a92\u9ad4\u5b9a\u7fa9\u300c\u70ba\u6210\u9577\u800c\u751f\u300d\u7684\u6c7a\u7b56\u65b0\u79e9\u5e8f\",\"datePublished\":\"2026-04-30T02:49:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=431437\"},\"wordCount\":106,\"publisher\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=431437#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/20260430093707_99-600x333-1.jpg\",\"articleSection\":[\"\u662f\u65b0\u805eYesmedia\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=431437\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=431437\",\"name\":\"\u5728\u767e\u5e74\u7d05\u6a13\u5c0d\u8ac7 AI \u6642\u4ee3\uff1a\u5b8f\u76df\u5a92\u9ad4\u5b9a\u7fa9\u300c\u70ba\u6210\u9577\u800c\u751f\u300d\u7684\u6c7a\u7b56\u65b0\u79e9\u5e8f - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=431437#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=431437#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/20260430093707_99-600x333-1.jpg\",\"datePublished\":\"2026-04-30T02:49:52+00:00\",\"description\":\"\u6574\u5408\u5168\u7403\u8cc7\u6e90\u843d\u5730\uff1a\u5b8f\u76df\u5a92\u9ad4\u89e3\u6790\u54c1\u724c\u5728\u52d5\u614b\u8cfd\u5c40\u4e2d\u7684\u589e\u9577\u8def\u5f91 \u5716\\\/\u5b8f\u76df\u5a92\u9ad4 Omnicom Media 2026\u5e7404\u670829\u65e5\uff0c\u53f0\u5317 \u2013 \u5728 AI \u52a0\u901f\u6ef2\u900f\u5404\u7522\u696d\u7684\u6b64\u523b\uff0c\u54c1\u724c\u9762\u5c0d\u7684\u4e0d\u53ea\u662f\u6548\u7387\u5347\u7d1a\uff0c\u66f4\u662f\u4e00\u5834\u95dc\u65bc\u300c\u5982\u4f55\u505a\u6c7a\u5b9a\u300d\u7684\u6839\u672c\u8f49\u8b8a\u3002\u7576\u5a92\u9ad4\u74b0\u5883\u9ad8\u5ea6\u788e\u7247\u5316\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u6301\u7e8c\u6d41\u52d5\uff0c\u4f01\u696d\u7af6\u722d\u7684\u95dc\u9375\uff0c\u6b63\u5f9e\u8cc7\u6e90\u914d\u7f6e\uff0c\u8f49\u5411\u5224\u65b7\u80fd\u529b\u672c\u8eab\u3002 \u53f0\u7063\u5b8f\u76df\u5a92\u9ad4\uff08Omnicom Media Taiwan\uff09\u65bc 4 \u6708 28 \u65e5\u5728\u897f\u9580\u7d05\u6a13\u8209\u8fa6\u8da8\u52e2\u76db\u6703\u300cOM Forward Taiwan 2026\u300aGame On\u300b\u300d\uff0c\u65bc\u9019\u5ea7\u5168\u81fa\u4fdd\u5b58\u6700\u5b8c\u6574\u7684\u767e\u5e74\u53e4\u8e5f\u4e2d\uff0c\u8207\u54c1\u724c\u53ca\u7522\u696d\u5925\u4f34\u5171\u540c\u63a2\u8a0e\uff0c\u5728\u5feb\u901f\u8b8a\u52d5\u7684\u74b0\u5883\u4e0b\uff0c\u5982\u4f55\u5efa\u7acb\u66f4\u6e05\u6670\u4e14\u53ef\u6301\u7e8c\u7684\u6c7a\u7b56\u65b9\u5f0f\u3002 \u6d3b\u52d5\u7531\u5b8f\u76df\u5a92\u9ad4\u53f0\u7063\u57f7\u884c\u9577 Kelly \u63ed\u958b\u5e8f\u5e55\u3002\u5979\u6307\u51fa\uff1a\u300c\u6211\u5011\u5c07\u6bcf\u4e00\u5929\u90fd\u8996\u70ba\u300eDay One\u300f\u3002Day One \u4ee3\u8868\u7684\u662f\u8feb\u5207\u611f\u3001\u5c08\u6ce8\u529b\u8207\u9818\u5148\u52d5\u80fd\uff08Urgency, Focus, Momentum\uff09\uff0c\u66f4\u4ee3\u8868\u6301\u7e8c\u63a8\u52d5\u6210\u9577\u3001\u70ba\u5ba2\u6236\u8207\u7522\u696d\u5275\u9020\u4e0b\u4e00\u6b65\u7684\u4fe1\u5ff5\u3002\u300d\u5979\u9032\u4e00\u6b65\u8868\u793a\uff1a\u300c\u897f\u9580\u7d05\u6a13\u898b\u8b49\u4e16\u7d00\u8f49\u8b8a\uff0c\u800c\u7576\u524d AI \u6d6a\u6f6e\u6b63\u5982\u4e00\u5834\u5168\u65b0\u7684\u8cfd\u5c40\u3002\u5728\u9019\u6a23\u7684\u6b77\u53f2\u5834\u57df\u8a0e\u8ad6\u6700\u524d\u6cbf\u7684\u6c7a\u7b56\u65b9\u5f0f\uff0c\u4e5f\u63d0\u9192\u6211\u5011\uff0c\u6280\u8853\u53ef\u4ee5\u5feb\u901f\u6f14\u9032\uff0c\u4f46\u54c1\u724c\u5224\u65b7\u7684\u6838\u5fc3\uff0c\u5fc5\u9808\u59cb\u7d42\u6e05\u6670\u800c\u7a69\u5b9a\u3002\u300d \u5b8f\u76df\u5a92\u9ad4\u53f0\u7063\u57f7\u884c\u9577 Kelly \u65bc\u8da8\u52e2\u76db\u6703\u300aGame On\u300b\u958b\u5834\uff0c\u5b9a\u7fa9 AI \u6642\u4ee3\u4e0b\u300c\u70ba\u6210\u9577\u800c\u751f\u300d\u7684\u6c7a\u7b56\u65b0\u601d\u7dad\u3002\u5716\\\/OMD AI \u8cfd\u5c40\u4e0b\u7684\u6c7a\u7b56\u91cd\u69cb\uff1a\u638c\u63e1\u6d88\u8cbb\u8005\u8def\u5f91\u7684\u52d5\u614b\u6f14\u9032 \u96a8\u8457 AI \u6df1\u5165\u884c\u92b7\u904b\u4f5c\uff0c\u904e\u53bb\u53ef\u9810\u6e2c\u7684\u7dda\u6027\u6d88\u8cbb\u8005\u65c5\u7a0b\uff0c\u6b63\u88ab\u591a\u9ede\u89f8\u767c\u3001\u5373\u6642\u53cd\u61c9\u7684\u52d5\u614b\u904e\u7a0b\u53d6\u4ee3\u3002\u6d3b\u52d5\u4e2d\u6307\u51fa\uff0c\u5e02\u5834\u6b63\u9762\u81e8\u7d50\u69cb\u6027\u8f49\u8b8a\uff0c\u5a92\u9ad4\u66f4\u52a0\u5206\u6563\u3001\u6ce8\u610f\u529b\u66f4\u52a0\u7a00\u7f3a\uff0c\u4f46\u8f49\u63db\u6a5f\u6703\u5b58\u5728\u65bc\u66f4\u591a\u5834\u666f\uff0c\u54c1\u724c\u9700\u8981\u7684\u4e0d\u518d\u662f\u55ae\u9ede\u512a\u5316\uff0c\u800c\u662f\u4e00\u5957\u80fd\u5373\u6642\u6574\u5408\u4e26\u8ce6\u80fd\u5718\u968a\u7684\u6c7a\u7b56\u6a5f\u5236\u3002 \u70ba\u6b64\uff0c\u5b8f\u76df\u5a92\u9ad4\u5206\u4eab Omni Intelligence Platform \u6240\u626e\u6f14\u7684\u89d2\u8272\uff0c\u4e0d\u53ea\u662f\u6280\u8853\u5e73\u53f0\uff0c\u66f4\u662f\u4e00\u5957\u4e32\u806f\u6d1e\u5bdf\u3001\u5a92\u9ad4\u8207\u6c7a\u7b56\u7684\u6210\u9577\u5f15\u64ce\u3002\u900f\u904e\u8de8\u6e20\u9053\u6578\u64da\u6574\u5408\uff0c\u7cfb\u7d71\u6253\u901a\u5f9e\u6578\u64da\u6316\u6398\uff08Mine\uff09\u3001\u6230\u7565\u4f48\u5c40\uff08Make\uff09\u5230\u6210\u6548\u7ba1\u7406\uff08Manage\uff09\u7684\u5b8c\u6574\u8def\u5f91\u3002 \u66f4\u91cd\u8981\u7684\u662f\uff0c\u9019\u5957\u80fd\u529b\u80cc\u5f8c\u53cd\u6620\u7684\u4e0d\u662f\u6280\u8853\u898f\u6a21\uff0c\u800c\u662f\u300cScale that Matters\uff08\u771f\u6b63\u6709\u610f\u7fa9\u7684\u898f\u6a21\uff09\u300d\u5982\u4f55\u88ab\u8f49\u5316\u70ba\u6c7a\u7b56\u512a\u52e2\u3002\u7576 AI \u4e0d\u53ea\u662f\u63d0\u5347\u6548\u7387\uff0c\u800c\u80fd\u5354\u52a9\u54c1\u724c\u9810\u5224\u8b8a\u5316\u3001\u638c\u63e1\u7bc0\u594f\u4e26\u505a\u51fa\u66f4\u8070\u660e\u7684\u6c7a\u7b56\u6642\uff0c\u589e\u9577\u624d\u5177\u5099\u771f\u6b63\u53ef\u6301\u7e8c\u6027\u3002\u9019\u4e5f\u547c\u61c9\u5b8f\u76df\u5a92\u9ad4 We Design Ecosystems for Growth \u7684\u6838\u5fc3\u4e3b\u5f35\uff0c\u8b93\u7cfb\u7d71\u6210\u70ba\u6210\u9577\u7684\u57fa\u790e\uff0c\u800c\u975e\u5de5\u5177\u7684\u5806\u758a\u3002 HUMAN CONNECTIONS\uff1a\u5728\u788e\u7247\u5316\u6642\u4ee3\u91cd\u5851\u300c\u4ee5\u5fc3\u70ba\u672c\u300d\u7684\u9023\u7d50\u898f\u5247 \u7576 AI \u8b93\u5167\u5bb9\u7522\u51fa\u6548\u7387\u6975\u5927\u5316\uff0c\u6d88\u8cbb\u8005\u53cd\u800c\u958b\u59cb\u5728\u6578\u4f4d\u566a\u97f3\u4e2d\u5c0b\u6c42\u51fa\u53e3\u3002\u5b8f\u76df\u5a92\u9ad4 Growth \u8ca0\u8cac\u4eba Grace \u6307\u51fa\uff0c\u5927\u773e\u5fc3\u7406\u6b63\u5f9e\u8ffd\u9010\u8cc7\u8a0a\u7684 FOMO\uff0c\u8f49\u5411\u4e3b\u52d5\u904e\u6ffe\u8cc7\u8a0a\u7684\u300cROMO\uff08Relief of Missing Out\uff09\u300d\u3002\u9019\u4e5f\u8b93\u54c1\u724c\u9762\u81e8\u66f4\u6839\u672c\u7684\u63d0\u554f\uff1a\u5728\u81ea\u52d5\u5316\u666e\u53ca\u7684\u4eca\u5929\uff0c\u54c1\u724c\u7a76\u7adf\u662f\u5728\u5275\u9020\u50f9\u503c\uff0c\u9084\u662f\u5728\u88fd\u9020\u5e72\u64fe\uff1f\u9019\u9805\u5fc3\u7406\u8f49\u8b8a\uff0c\u610f\u5473\u8457\u54c1\u724c\u5fc5\u9808\u653e\u4e0b\u5927\u898f\u6a21\u8986\u84cb\u7684\u57f7\u5ff5\uff0c\u91cd\u65b0\u56de\u5230\u771f\u5be6\u6027\u8207\u76f8\u95dc\u6027\u672c\u8eab\u3002 \u6cbf\u8457\u9019\u9805\u6d1e\u5bdf\uff0c\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u7684\u95dc\u4fc2\u6b63\u5f9e\u55ae\u5411\u6e9d\u901a\u8f49\u5411\u53c3\u8207\u5f0f\u6558\u4e8b\u3002\u5176\u4e2d\uff0cShared Stories \u6240\u5f37\u8abf\u7684\u662f\u54c1\u724c\u5982\u4f55\u900f\u904e\u5171\u540c\u6558\u4e8b\u5efa\u7acb\u9023\u7d50\uff0c\u800c Creative Storytelling \u5247\u662f\u56de\u61c9\u9019\u9805\u9700\u6c42\u7684\u5167\u5bb9\u7b56\u7565\u80fd\u529b\u3002\u7576\u54c1\u724c\u6545\u4e8b\u88ab\u8f49\u8b6f\u9032\u6d88\u8cbb\u8005\u7684\u751f\u6d3b\u8108\u7d61\uff0c\u6e9d\u901a\u7126\u9ede\u4e5f\u5f9e\u6ce8\u610f\u529b\u7af6\u9010\uff0c\u5ef6\u4f38\u70ba\u6587\u5316\u5171\u9cf4\u8207\u610f\u7fa9\u5171\u5275\uff0c\u8b93\u54c1\u724c\u6210\u70ba\u6587\u5316\u53c3\u8207\u7684\u4e00\u90e8\u5206\u3002 \u5b8f\u76df\u5a92\u9ad4\u5f37\u8abf\u4ee5\u771f\u5be6\u9ad4\u9a57\u53d6\u4ee3\u7522\u54c1\u8aaa\u660e\uff0c\u5c07\u54c1\u724c\u6545\u4e8b\u8f49\u8b6f\u70ba\u53d7\u773e\u7684\u751f\u6d3b\u65e5\u5e38\uff0c\u91cd\u5851\u4fe1\u4efb\u57fa\u77f3\u3002\u5716\\\/OMD \u800c\u8981\u8b93\u9019\u6a23\u7684\u53c3\u8207\u6df1\u5316\uff0c\u95dc\u9375\u5728\u65bc\u54c1\u724c\u662f\u5426\u7406\u89e3\u793e\u7fa4\u8108\u7d61\uff0c\u6210\u70ba\u5c0d\u8a71\u7684\u4e00\u90e8\u5206\u3002\u4ee5 Shared Passions \u70ba\u57fa\u790e\uff0c\u54c1\u724c\u9700\u8981\u627e\u5230\u8207\u53d7\u773e\u5171\u540c\u6295\u5165\u7684\u71b1\u60c5\u8207\u50f9\u503c\uff0c\u800c Partnership Content \u5247\u9032\u4e00\u6b65\u900f\u904e\u5e73\u53f0\u539f\u751f\u5167\u5bb9\u8207\u5171\u5275\u5408\u4f5c\uff0c\u5c07\u9019\u4efd\u9023\u7d50\u8f49\u5316\u70ba\u53ef\u898f\u6a21\u5316\u7684\u5f71\u97ff\u529b\u3002\u7576\u89f8\u53ca\u540c\u6642\u627f\u8f09\u60c5\u611f\u50f9\u503c\uff0c\u300cScaling Emotion\uff08\u60c5\u611f\u898f\u6a21\u5316\uff09\u300d\u624d\u771f\u6b63\u6210\u7acb\uff0c\u8b93\u53d7\u773e\u5f9e\u88ab\u52d5\u63a5\u6536\u8005\uff0c\u6210\u70ba\u54c1\u724c\u95dc\u4fc2\u4e2d\u7684\u4e3b\u52d5\u53c3\u8207\u8005\u3002 \u540c\u6a23\u5730\uff0c\u96a8\u8457\u5275\u4f5c\u8005\u7d93\u6fdf\u6210\u70ba\u65b0\u7684\u5a92\u9ad4\u57fa\u790e\u8a2d\u65bd\uff0cShared Voices \u53cd\u6620\u7684\u662f\u54c1\u724c\u8207\u591a\u5143\u8072\u97f3\u5171\u5275\u4fe1\u4efb\u7684\u9700\u6c42\uff0c\u800c Influencer Content \u5247\u6210\u70ba\u5be6\u8e10\u9019\u9805\u9700\u6c42\u7684\u91cd\u8981\u670d\u52d9\u80fd\u529b\u3002\u54c1\u724c\u6e9d\u901a\u7684\u91cd\u9ede\uff0c\u4e5f\u5f9e Explanation\uff08\u7522\u54c1\u8aaa\u660e\uff09 \u5ef6\u4f38\u81f3 Experience\uff08\u611f\u5b98\u9ad4\u9a57\uff09\uff0c\u900f\u904e\u5275\u4f5c\u8005\u5167\u5bb9\u8b93\u8a0a\u606f\u88ab\u5206\u4eab\u3001\u88ab\u8f49\u8ff0\u3001\u88ab\u5ef6\u4f38\uff0c\u5728\u788e\u7247\u5316\u74b0\u5883\u4e2d\u7d2f\u7a4d\u4fe1\u4efb\uff0c\u9032\u4e00\u6b65\u5c07\u6587\u5316\u5f71\u97ff\u529b\u8f49\u5316\u70ba\u5be6\u8cea\u589e\u9577\u3002 \u5b8f\u76df\u5a92\u9ad4\uff08OM\uff09\u53f0\u4e0a\u8b1b\u8005\u5408\u5f71\uff08\u5de6\u8d77\uff09\uff1a Digital Product & Partnership \u8cc7\u6df1\u7e3d\u76e3 Jeremy\u3001 OMD \u7e3d\u7d93\u7406 Jason \u3001 OM Growth \u8ca0\u8cac\u4eba Grace\u3001OM\u57f7\u884c\u9577 Kelly\u3001 OM CTIO Carl\u3001 PHD \u7e3d\u7d93\u7406 Melissa\u3001Initiative _ UM _ Hearts & Science \u526f\u7e3d\u7d93\u7406 Nick \u3002\u5716\\\/OMD AI \u9a45\u52d5\u901f\u5ea6\uff0c\u7531Human\u6c7a\u5b9a\u65b9\u5411 \u6d3b\u52d5\u9032\u5165\u5c3e\u8072\uff0cKelly \u518d\u6b21\u70ba\u672a\u4f86\u54c1\u724c\u8cfd\u5c40\u5b9a\u8abf\u3002\u5979\u6307\u51fa\uff0c\u672a\u4f86\u4e0d\u662f\u79d1\u6280\u8207\u4eba\u6027\u7684\u4e8c\u5143\u5c0d\u7acb\uff0c\u800c\u662f\u5169\u8005\u5171\u540c\u4f5c\u7528\u3001\u5f7c\u6b64\u589e\u5f37\u7684\u9032\u7a0b\u3002AI \u63d0\u5347\u7684\u662f\u6578\u64da\u8655\u7406\u8207\u6c7a\u7b56\u6548\u7387\uff1b\u771f\u6b63\u5b9a\u7fa9\u54c1\u724c\u65b9\u5411\u7684\uff0c\u4ecd\u662f\u884c\u92b7\u4eba\u4e0d\u53ef\u53d6\u4ee3\u7684\u6230\u7565\u601d\u8003\u3001\u540c\u7406\u6d1e\u5bdf\u8207\u5275\u610f\u5224\u65b7\u3002 \u300c\u672a\u4f86\u4e0d\u662f\u7531\u6f14\u7b97\u6cd5\u4e3b\u5c0e\uff0c\u800c\u662f\u66f4\u9700\u8981\u4eba\u6027\u7684\u6642\u4ee3\u3002\u300dKelly \u5f37\u8abf\uff0c\u7576\u54c1\u724c\u540c\u6642\u638c\u63e1\u6280\u8853\u7cbe\u6e96\u8207\u60c5\u611f\u6df1\u5ea6\uff0c\u6c7a\u7b56\u8ffd\u6c42\u7684\u4e0d\u53ea\u662f\u901f\u5ea6\uff0c\u66f4\u662f\u65b9\u5411\u611f\u3002 \u5728\u8b8a\u52d5\u6210\u70ba\u5e38\u614b\u7684\u74b0\u5883\u4e2d\uff0c\u300aGame On\u300b\u63d0\u51fa\u7684\u662f\u4e00\u5957\u9762\u5411\u672a\u4f86\u7684\u589e\u9577\u908f\u8f2f\u3002\u7576\u7cfb\u7d71\u3001\u6587\u5316\u8207\u4eba\u6027\u88ab\u6574\u5408\u9032 Designed for Growth\uff08\u70ba\u6210\u9577\u800c\u751f\uff09 \u7684\u751f\u614b\u7cfb\u4e2d\uff0c\u6210\u9577\u5c07\u4e0d\u518d\u4ef0\u8cf4\u5076\u7136\uff0c\u800c\u80fd\u6210\u70ba\u88ab\u6301\u7e8c\u63a8\u9032\u7684\u80fd\u529b\u3002\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=431437#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=431437\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=431437#primaryimage\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/20260430093707_99-600x333-1.jpg\",\"contentUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/20260430093707_99-600x333-1.jpg\",\"width\":600,\"height\":333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=431437#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9801\",\"item\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u5728\u767e\u5e74\u7d05\u6a13\u5c0d\u8ac7 AI \u6642\u4ee3\uff1a\u5b8f\u76df\u5a92\u9ad4\u5b9a\u7fa9\u300c\u70ba\u6210\u9577\u800c\u751f\u300d\u7684\u6c7a\u7b56\u65b0\u79e9\u5e8f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#website\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/\",\"name\":\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\",\"description\":\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831PingtungTimes\uff0c\u6700\u95dc\u5fc3\u5728\u5730\u7684\u5a92\u9ad4\",\"publisher\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#organization\",\"name\":\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/logo-150.png\",\"contentUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/logo-150.png\",\"width\":150,\"height\":150,\"caption\":\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\"},\"image\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pingtungnews\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/person\\\/f29546d6f6846258de5853f1d645d159\",\"name\":\"\u662f\u65b0\u805e\u7db2\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/72219dafc66fae6a6293e4715f4d398029ef3be0268091237364d07275752d75?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/72219dafc66fae6a6293e4715f4d398029ef3be0268091237364d07275752d75?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/72219dafc66fae6a6293e4715f4d398029ef3be0268091237364d07275752d75?s=96&d=blank&r=g\",\"caption\":\"\u662f\u65b0\u805e\u7db2\"},\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?author=23\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5728\u767e\u5e74\u7d05\u6a13\u5c0d\u8ac7 AI \u6642\u4ee3\uff1a\u5b8f\u76df\u5a92\u9ad4\u5b9a\u7fa9\u300c\u70ba\u6210\u9577\u800c\u751f\u300d\u7684\u6c7a\u7b56\u65b0\u79e9\u5e8f - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","description":"\u6574\u5408\u5168\u7403\u8cc7\u6e90\u843d\u5730\uff1a\u5b8f\u76df\u5a92\u9ad4\u89e3\u6790\u54c1\u724c\u5728\u52d5\u614b\u8cfd\u5c40\u4e2d\u7684\u589e\u9577\u8def\u5f91 \u5716\/\u5b8f\u76df\u5a92\u9ad4 Omnicom Media 2026\u5e7404\u670829\u65e5\uff0c\u53f0\u5317 \u2013 \u5728 AI \u52a0\u901f\u6ef2\u900f\u5404\u7522\u696d\u7684\u6b64\u523b\uff0c\u54c1\u724c\u9762\u5c0d\u7684\u4e0d\u53ea\u662f\u6548\u7387\u5347\u7d1a\uff0c\u66f4\u662f\u4e00\u5834\u95dc\u65bc\u300c\u5982\u4f55\u505a\u6c7a\u5b9a\u300d\u7684\u6839\u672c\u8f49\u8b8a\u3002\u7576\u5a92\u9ad4\u74b0\u5883\u9ad8\u5ea6\u788e\u7247\u5316\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u6301\u7e8c\u6d41\u52d5\uff0c\u4f01\u696d\u7af6\u722d\u7684\u95dc\u9375\uff0c\u6b63\u5f9e\u8cc7\u6e90\u914d\u7f6e\uff0c\u8f49\u5411\u5224\u65b7\u80fd\u529b\u672c\u8eab\u3002 \u53f0\u7063\u5b8f\u76df\u5a92\u9ad4\uff08Omnicom Media Taiwan\uff09\u65bc 4 \u6708 28 \u65e5\u5728\u897f\u9580\u7d05\u6a13\u8209\u8fa6\u8da8\u52e2\u76db\u6703\u300cOM Forward Taiwan 2026\u300aGame On\u300b\u300d\uff0c\u65bc\u9019\u5ea7\u5168\u81fa\u4fdd\u5b58\u6700\u5b8c\u6574\u7684\u767e\u5e74\u53e4\u8e5f\u4e2d\uff0c\u8207\u54c1\u724c\u53ca\u7522\u696d\u5925\u4f34\u5171\u540c\u63a2\u8a0e\uff0c\u5728\u5feb\u901f\u8b8a\u52d5\u7684\u74b0\u5883\u4e0b\uff0c\u5982\u4f55\u5efa\u7acb\u66f4\u6e05\u6670\u4e14\u53ef\u6301\u7e8c\u7684\u6c7a\u7b56\u65b9\u5f0f\u3002 \u6d3b\u52d5\u7531\u5b8f\u76df\u5a92\u9ad4\u53f0\u7063\u57f7\u884c\u9577 Kelly \u63ed\u958b\u5e8f\u5e55\u3002\u5979\u6307\u51fa\uff1a\u300c\u6211\u5011\u5c07\u6bcf\u4e00\u5929\u90fd\u8996\u70ba\u300eDay One\u300f\u3002Day One \u4ee3\u8868\u7684\u662f\u8feb\u5207\u611f\u3001\u5c08\u6ce8\u529b\u8207\u9818\u5148\u52d5\u80fd\uff08Urgency, Focus, Momentum\uff09\uff0c\u66f4\u4ee3\u8868\u6301\u7e8c\u63a8\u52d5\u6210\u9577\u3001\u70ba\u5ba2\u6236\u8207\u7522\u696d\u5275\u9020\u4e0b\u4e00\u6b65\u7684\u4fe1\u5ff5\u3002\u300d\u5979\u9032\u4e00\u6b65\u8868\u793a\uff1a\u300c\u897f\u9580\u7d05\u6a13\u898b\u8b49\u4e16\u7d00\u8f49\u8b8a\uff0c\u800c\u7576\u524d AI \u6d6a\u6f6e\u6b63\u5982\u4e00\u5834\u5168\u65b0\u7684\u8cfd\u5c40\u3002\u5728\u9019\u6a23\u7684\u6b77\u53f2\u5834\u57df\u8a0e\u8ad6\u6700\u524d\u6cbf\u7684\u6c7a\u7b56\u65b9\u5f0f\uff0c\u4e5f\u63d0\u9192\u6211\u5011\uff0c\u6280\u8853\u53ef\u4ee5\u5feb\u901f\u6f14\u9032\uff0c\u4f46\u54c1\u724c\u5224\u65b7\u7684\u6838\u5fc3\uff0c\u5fc5\u9808\u59cb\u7d42\u6e05\u6670\u800c\u7a69\u5b9a\u3002\u300d \u5b8f\u76df\u5a92\u9ad4\u53f0\u7063\u57f7\u884c\u9577 Kelly \u65bc\u8da8\u52e2\u76db\u6703\u300aGame On\u300b\u958b\u5834\uff0c\u5b9a\u7fa9 AI \u6642\u4ee3\u4e0b\u300c\u70ba\u6210\u9577\u800c\u751f\u300d\u7684\u6c7a\u7b56\u65b0\u601d\u7dad\u3002\u5716\/OMD AI \u8cfd\u5c40\u4e0b\u7684\u6c7a\u7b56\u91cd\u69cb\uff1a\u638c\u63e1\u6d88\u8cbb\u8005\u8def\u5f91\u7684\u52d5\u614b\u6f14\u9032 \u96a8\u8457 AI \u6df1\u5165\u884c\u92b7\u904b\u4f5c\uff0c\u904e\u53bb\u53ef\u9810\u6e2c\u7684\u7dda\u6027\u6d88\u8cbb\u8005\u65c5\u7a0b\uff0c\u6b63\u88ab\u591a\u9ede\u89f8\u767c\u3001\u5373\u6642\u53cd\u61c9\u7684\u52d5\u614b\u904e\u7a0b\u53d6\u4ee3\u3002\u6d3b\u52d5\u4e2d\u6307\u51fa\uff0c\u5e02\u5834\u6b63\u9762\u81e8\u7d50\u69cb\u6027\u8f49\u8b8a\uff0c\u5a92\u9ad4\u66f4\u52a0\u5206\u6563\u3001\u6ce8\u610f\u529b\u66f4\u52a0\u7a00\u7f3a\uff0c\u4f46\u8f49\u63db\u6a5f\u6703\u5b58\u5728\u65bc\u66f4\u591a\u5834\u666f\uff0c\u54c1\u724c\u9700\u8981\u7684\u4e0d\u518d\u662f\u55ae\u9ede\u512a\u5316\uff0c\u800c\u662f\u4e00\u5957\u80fd\u5373\u6642\u6574\u5408\u4e26\u8ce6\u80fd\u5718\u968a\u7684\u6c7a\u7b56\u6a5f\u5236\u3002 \u70ba\u6b64\uff0c\u5b8f\u76df\u5a92\u9ad4\u5206\u4eab Omni Intelligence Platform \u6240\u626e\u6f14\u7684\u89d2\u8272\uff0c\u4e0d\u53ea\u662f\u6280\u8853\u5e73\u53f0\uff0c\u66f4\u662f\u4e00\u5957\u4e32\u806f\u6d1e\u5bdf\u3001\u5a92\u9ad4\u8207\u6c7a\u7b56\u7684\u6210\u9577\u5f15\u64ce\u3002\u900f\u904e\u8de8\u6e20\u9053\u6578\u64da\u6574\u5408\uff0c\u7cfb\u7d71\u6253\u901a\u5f9e\u6578\u64da\u6316\u6398\uff08Mine\uff09\u3001\u6230\u7565\u4f48\u5c40\uff08Make\uff09\u5230\u6210\u6548\u7ba1\u7406\uff08Manage\uff09\u7684\u5b8c\u6574\u8def\u5f91\u3002 \u66f4\u91cd\u8981\u7684\u662f\uff0c\u9019\u5957\u80fd\u529b\u80cc\u5f8c\u53cd\u6620\u7684\u4e0d\u662f\u6280\u8853\u898f\u6a21\uff0c\u800c\u662f\u300cScale that Matters\uff08\u771f\u6b63\u6709\u610f\u7fa9\u7684\u898f\u6a21\uff09\u300d\u5982\u4f55\u88ab\u8f49\u5316\u70ba\u6c7a\u7b56\u512a\u52e2\u3002\u7576 AI \u4e0d\u53ea\u662f\u63d0\u5347\u6548\u7387\uff0c\u800c\u80fd\u5354\u52a9\u54c1\u724c\u9810\u5224\u8b8a\u5316\u3001\u638c\u63e1\u7bc0\u594f\u4e26\u505a\u51fa\u66f4\u8070\u660e\u7684\u6c7a\u7b56\u6642\uff0c\u589e\u9577\u624d\u5177\u5099\u771f\u6b63\u53ef\u6301\u7e8c\u6027\u3002\u9019\u4e5f\u547c\u61c9\u5b8f\u76df\u5a92\u9ad4 We Design Ecosystems for Growth \u7684\u6838\u5fc3\u4e3b\u5f35\uff0c\u8b93\u7cfb\u7d71\u6210\u70ba\u6210\u9577\u7684\u57fa\u790e\uff0c\u800c\u975e\u5de5\u5177\u7684\u5806\u758a\u3002 HUMAN CONNECTIONS\uff1a\u5728\u788e\u7247\u5316\u6642\u4ee3\u91cd\u5851\u300c\u4ee5\u5fc3\u70ba\u672c\u300d\u7684\u9023\u7d50\u898f\u5247 \u7576 AI \u8b93\u5167\u5bb9\u7522\u51fa\u6548\u7387\u6975\u5927\u5316\uff0c\u6d88\u8cbb\u8005\u53cd\u800c\u958b\u59cb\u5728\u6578\u4f4d\u566a\u97f3\u4e2d\u5c0b\u6c42\u51fa\u53e3\u3002\u5b8f\u76df\u5a92\u9ad4 Growth \u8ca0\u8cac\u4eba Grace \u6307\u51fa\uff0c\u5927\u773e\u5fc3\u7406\u6b63\u5f9e\u8ffd\u9010\u8cc7\u8a0a\u7684 FOMO\uff0c\u8f49\u5411\u4e3b\u52d5\u904e\u6ffe\u8cc7\u8a0a\u7684\u300cROMO\uff08Relief of Missing Out\uff09\u300d\u3002\u9019\u4e5f\u8b93\u54c1\u724c\u9762\u81e8\u66f4\u6839\u672c\u7684\u63d0\u554f\uff1a\u5728\u81ea\u52d5\u5316\u666e\u53ca\u7684\u4eca\u5929\uff0c\u54c1\u724c\u7a76\u7adf\u662f\u5728\u5275\u9020\u50f9\u503c\uff0c\u9084\u662f\u5728\u88fd\u9020\u5e72\u64fe\uff1f\u9019\u9805\u5fc3\u7406\u8f49\u8b8a\uff0c\u610f\u5473\u8457\u54c1\u724c\u5fc5\u9808\u653e\u4e0b\u5927\u898f\u6a21\u8986\u84cb\u7684\u57f7\u5ff5\uff0c\u91cd\u65b0\u56de\u5230\u771f\u5be6\u6027\u8207\u76f8\u95dc\u6027\u672c\u8eab\u3002 \u6cbf\u8457\u9019\u9805\u6d1e\u5bdf\uff0c\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u7684\u95dc\u4fc2\u6b63\u5f9e\u55ae\u5411\u6e9d\u901a\u8f49\u5411\u53c3\u8207\u5f0f\u6558\u4e8b\u3002\u5176\u4e2d\uff0cShared Stories \u6240\u5f37\u8abf\u7684\u662f\u54c1\u724c\u5982\u4f55\u900f\u904e\u5171\u540c\u6558\u4e8b\u5efa\u7acb\u9023\u7d50\uff0c\u800c Creative Storytelling \u5247\u662f\u56de\u61c9\u9019\u9805\u9700\u6c42\u7684\u5167\u5bb9\u7b56\u7565\u80fd\u529b\u3002\u7576\u54c1\u724c\u6545\u4e8b\u88ab\u8f49\u8b6f\u9032\u6d88\u8cbb\u8005\u7684\u751f\u6d3b\u8108\u7d61\uff0c\u6e9d\u901a\u7126\u9ede\u4e5f\u5f9e\u6ce8\u610f\u529b\u7af6\u9010\uff0c\u5ef6\u4f38\u70ba\u6587\u5316\u5171\u9cf4\u8207\u610f\u7fa9\u5171\u5275\uff0c\u8b93\u54c1\u724c\u6210\u70ba\u6587\u5316\u53c3\u8207\u7684\u4e00\u90e8\u5206\u3002 \u5b8f\u76df\u5a92\u9ad4\u5f37\u8abf\u4ee5\u771f\u5be6\u9ad4\u9a57\u53d6\u4ee3\u7522\u54c1\u8aaa\u660e\uff0c\u5c07\u54c1\u724c\u6545\u4e8b\u8f49\u8b6f\u70ba\u53d7\u773e\u7684\u751f\u6d3b\u65e5\u5e38\uff0c\u91cd\u5851\u4fe1\u4efb\u57fa\u77f3\u3002\u5716\/OMD \u800c\u8981\u8b93\u9019\u6a23\u7684\u53c3\u8207\u6df1\u5316\uff0c\u95dc\u9375\u5728\u65bc\u54c1\u724c\u662f\u5426\u7406\u89e3\u793e\u7fa4\u8108\u7d61\uff0c\u6210\u70ba\u5c0d\u8a71\u7684\u4e00\u90e8\u5206\u3002\u4ee5 Shared Passions \u70ba\u57fa\u790e\uff0c\u54c1\u724c\u9700\u8981\u627e\u5230\u8207\u53d7\u773e\u5171\u540c\u6295\u5165\u7684\u71b1\u60c5\u8207\u50f9\u503c\uff0c\u800c Partnership Content \u5247\u9032\u4e00\u6b65\u900f\u904e\u5e73\u53f0\u539f\u751f\u5167\u5bb9\u8207\u5171\u5275\u5408\u4f5c\uff0c\u5c07\u9019\u4efd\u9023\u7d50\u8f49\u5316\u70ba\u53ef\u898f\u6a21\u5316\u7684\u5f71\u97ff\u529b\u3002\u7576\u89f8\u53ca\u540c\u6642\u627f\u8f09\u60c5\u611f\u50f9\u503c\uff0c\u300cScaling Emotion\uff08\u60c5\u611f\u898f\u6a21\u5316\uff09\u300d\u624d\u771f\u6b63\u6210\u7acb\uff0c\u8b93\u53d7\u773e\u5f9e\u88ab\u52d5\u63a5\u6536\u8005\uff0c\u6210\u70ba\u54c1\u724c\u95dc\u4fc2\u4e2d\u7684\u4e3b\u52d5\u53c3\u8207\u8005\u3002 \u540c\u6a23\u5730\uff0c\u96a8\u8457\u5275\u4f5c\u8005\u7d93\u6fdf\u6210\u70ba\u65b0\u7684\u5a92\u9ad4\u57fa\u790e\u8a2d\u65bd\uff0cShared Voices \u53cd\u6620\u7684\u662f\u54c1\u724c\u8207\u591a\u5143\u8072\u97f3\u5171\u5275\u4fe1\u4efb\u7684\u9700\u6c42\uff0c\u800c Influencer Content \u5247\u6210\u70ba\u5be6\u8e10\u9019\u9805\u9700\u6c42\u7684\u91cd\u8981\u670d\u52d9\u80fd\u529b\u3002\u54c1\u724c\u6e9d\u901a\u7684\u91cd\u9ede\uff0c\u4e5f\u5f9e Explanation\uff08\u7522\u54c1\u8aaa\u660e\uff09 \u5ef6\u4f38\u81f3 Experience\uff08\u611f\u5b98\u9ad4\u9a57\uff09\uff0c\u900f\u904e\u5275\u4f5c\u8005\u5167\u5bb9\u8b93\u8a0a\u606f\u88ab\u5206\u4eab\u3001\u88ab\u8f49\u8ff0\u3001\u88ab\u5ef6\u4f38\uff0c\u5728\u788e\u7247\u5316\u74b0\u5883\u4e2d\u7d2f\u7a4d\u4fe1\u4efb\uff0c\u9032\u4e00\u6b65\u5c07\u6587\u5316\u5f71\u97ff\u529b\u8f49\u5316\u70ba\u5be6\u8cea\u589e\u9577\u3002 \u5b8f\u76df\u5a92\u9ad4\uff08OM\uff09\u53f0\u4e0a\u8b1b\u8005\u5408\u5f71\uff08\u5de6\u8d77\uff09\uff1a Digital Product & Partnership \u8cc7\u6df1\u7e3d\u76e3 Jeremy\u3001 OMD \u7e3d\u7d93\u7406 Jason \u3001 OM Growth \u8ca0\u8cac\u4eba Grace\u3001OM\u57f7\u884c\u9577 Kelly\u3001 OM CTIO Carl\u3001 PHD \u7e3d\u7d93\u7406 Melissa\u3001Initiative _ UM _ Hearts & Science \u526f\u7e3d\u7d93\u7406 Nick \u3002\u5716\/OMD AI \u9a45\u52d5\u901f\u5ea6\uff0c\u7531Human\u6c7a\u5b9a\u65b9\u5411 \u6d3b\u52d5\u9032\u5165\u5c3e\u8072\uff0cKelly \u518d\u6b21\u70ba\u672a\u4f86\u54c1\u724c\u8cfd\u5c40\u5b9a\u8abf\u3002\u5979\u6307\u51fa\uff0c\u672a\u4f86\u4e0d\u662f\u79d1\u6280\u8207\u4eba\u6027\u7684\u4e8c\u5143\u5c0d\u7acb\uff0c\u800c\u662f\u5169\u8005\u5171\u540c\u4f5c\u7528\u3001\u5f7c\u6b64\u589e\u5f37\u7684\u9032\u7a0b\u3002AI \u63d0\u5347\u7684\u662f\u6578\u64da\u8655\u7406\u8207\u6c7a\u7b56\u6548\u7387\uff1b\u771f\u6b63\u5b9a\u7fa9\u54c1\u724c\u65b9\u5411\u7684\uff0c\u4ecd\u662f\u884c\u92b7\u4eba\u4e0d\u53ef\u53d6\u4ee3\u7684\u6230\u7565\u601d\u8003\u3001\u540c\u7406\u6d1e\u5bdf\u8207\u5275\u610f\u5224\u65b7\u3002 \u300c\u672a\u4f86\u4e0d\u662f\u7531\u6f14\u7b97\u6cd5\u4e3b\u5c0e\uff0c\u800c\u662f\u66f4\u9700\u8981\u4eba\u6027\u7684\u6642\u4ee3\u3002\u300dKelly \u5f37\u8abf\uff0c\u7576\u54c1\u724c\u540c\u6642\u638c\u63e1\u6280\u8853\u7cbe\u6e96\u8207\u60c5\u611f\u6df1\u5ea6\uff0c\u6c7a\u7b56\u8ffd\u6c42\u7684\u4e0d\u53ea\u662f\u901f\u5ea6\uff0c\u66f4\u662f\u65b9\u5411\u611f\u3002 \u5728\u8b8a\u52d5\u6210\u70ba\u5e38\u614b\u7684\u74b0\u5883\u4e2d\uff0c\u300aGame On\u300b\u63d0\u51fa\u7684\u662f\u4e00\u5957\u9762\u5411\u672a\u4f86\u7684\u589e\u9577\u908f\u8f2f\u3002\u7576\u7cfb\u7d71\u3001\u6587\u5316\u8207\u4eba\u6027\u88ab\u6574\u5408\u9032 Designed for Growth\uff08\u70ba\u6210\u9577\u800c\u751f\uff09 \u7684\u751f\u614b\u7cfb\u4e2d\uff0c\u6210\u9577\u5c07\u4e0d\u518d\u4ef0\u8cf4\u5076\u7136\uff0c\u800c\u80fd\u6210\u70ba\u88ab\u6301\u7e8c\u63a8\u9032\u7684\u80fd\u529b\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingtungtimes.com.tw\/?p=431437","og_locale":"zh_TW","og_type":"article","og_title":"\u5728\u767e\u5e74\u7d05\u6a13\u5c0d\u8ac7 AI \u6642\u4ee3\uff1a\u5b8f\u76df\u5a92\u9ad4\u5b9a\u7fa9\u300c\u70ba\u6210\u9577\u800c\u751f\u300d\u7684\u6c7a\u7b56\u65b0\u79e9\u5e8f - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","og_description":"\u6574\u5408\u5168\u7403\u8cc7\u6e90\u843d\u5730\uff1a\u5b8f\u76df\u5a92\u9ad4\u89e3\u6790\u54c1\u724c\u5728\u52d5\u614b\u8cfd\u5c40\u4e2d\u7684\u589e\u9577\u8def\u5f91 \u5716\/\u5b8f\u76df\u5a92\u9ad4 Omnicom Media 2026\u5e7404\u670829\u65e5\uff0c\u53f0\u5317 \u2013 \u5728 AI \u52a0\u901f\u6ef2\u900f\u5404\u7522\u696d\u7684\u6b64\u523b\uff0c\u54c1\u724c\u9762\u5c0d\u7684\u4e0d\u53ea\u662f\u6548\u7387\u5347\u7d1a\uff0c\u66f4\u662f\u4e00\u5834\u95dc\u65bc\u300c\u5982\u4f55\u505a\u6c7a\u5b9a\u300d\u7684\u6839\u672c\u8f49\u8b8a\u3002\u7576\u5a92\u9ad4\u74b0\u5883\u9ad8\u5ea6\u788e\u7247\u5316\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u6301\u7e8c\u6d41\u52d5\uff0c\u4f01\u696d\u7af6\u722d\u7684\u95dc\u9375\uff0c\u6b63\u5f9e\u8cc7\u6e90\u914d\u7f6e\uff0c\u8f49\u5411\u5224\u65b7\u80fd\u529b\u672c\u8eab\u3002 \u53f0\u7063\u5b8f\u76df\u5a92\u9ad4\uff08Omnicom Media Taiwan\uff09\u65bc 4 \u6708 28 \u65e5\u5728\u897f\u9580\u7d05\u6a13\u8209\u8fa6\u8da8\u52e2\u76db\u6703\u300cOM Forward Taiwan 2026\u300aGame On\u300b\u300d\uff0c\u65bc\u9019\u5ea7\u5168\u81fa\u4fdd\u5b58\u6700\u5b8c\u6574\u7684\u767e\u5e74\u53e4\u8e5f\u4e2d\uff0c\u8207\u54c1\u724c\u53ca\u7522\u696d\u5925\u4f34\u5171\u540c\u63a2\u8a0e\uff0c\u5728\u5feb\u901f\u8b8a\u52d5\u7684\u74b0\u5883\u4e0b\uff0c\u5982\u4f55\u5efa\u7acb\u66f4\u6e05\u6670\u4e14\u53ef\u6301\u7e8c\u7684\u6c7a\u7b56\u65b9\u5f0f\u3002 \u6d3b\u52d5\u7531\u5b8f\u76df\u5a92\u9ad4\u53f0\u7063\u57f7\u884c\u9577 Kelly \u63ed\u958b\u5e8f\u5e55\u3002\u5979\u6307\u51fa\uff1a\u300c\u6211\u5011\u5c07\u6bcf\u4e00\u5929\u90fd\u8996\u70ba\u300eDay One\u300f\u3002Day One \u4ee3\u8868\u7684\u662f\u8feb\u5207\u611f\u3001\u5c08\u6ce8\u529b\u8207\u9818\u5148\u52d5\u80fd\uff08Urgency, Focus, Momentum\uff09\uff0c\u66f4\u4ee3\u8868\u6301\u7e8c\u63a8\u52d5\u6210\u9577\u3001\u70ba\u5ba2\u6236\u8207\u7522\u696d\u5275\u9020\u4e0b\u4e00\u6b65\u7684\u4fe1\u5ff5\u3002\u300d\u5979\u9032\u4e00\u6b65\u8868\u793a\uff1a\u300c\u897f\u9580\u7d05\u6a13\u898b\u8b49\u4e16\u7d00\u8f49\u8b8a\uff0c\u800c\u7576\u524d AI \u6d6a\u6f6e\u6b63\u5982\u4e00\u5834\u5168\u65b0\u7684\u8cfd\u5c40\u3002\u5728\u9019\u6a23\u7684\u6b77\u53f2\u5834\u57df\u8a0e\u8ad6\u6700\u524d\u6cbf\u7684\u6c7a\u7b56\u65b9\u5f0f\uff0c\u4e5f\u63d0\u9192\u6211\u5011\uff0c\u6280\u8853\u53ef\u4ee5\u5feb\u901f\u6f14\u9032\uff0c\u4f46\u54c1\u724c\u5224\u65b7\u7684\u6838\u5fc3\uff0c\u5fc5\u9808\u59cb\u7d42\u6e05\u6670\u800c\u7a69\u5b9a\u3002\u300d \u5b8f\u76df\u5a92\u9ad4\u53f0\u7063\u57f7\u884c\u9577 Kelly \u65bc\u8da8\u52e2\u76db\u6703\u300aGame On\u300b\u958b\u5834\uff0c\u5b9a\u7fa9 AI \u6642\u4ee3\u4e0b\u300c\u70ba\u6210\u9577\u800c\u751f\u300d\u7684\u6c7a\u7b56\u65b0\u601d\u7dad\u3002\u5716\/OMD AI \u8cfd\u5c40\u4e0b\u7684\u6c7a\u7b56\u91cd\u69cb\uff1a\u638c\u63e1\u6d88\u8cbb\u8005\u8def\u5f91\u7684\u52d5\u614b\u6f14\u9032 \u96a8\u8457 AI \u6df1\u5165\u884c\u92b7\u904b\u4f5c\uff0c\u904e\u53bb\u53ef\u9810\u6e2c\u7684\u7dda\u6027\u6d88\u8cbb\u8005\u65c5\u7a0b\uff0c\u6b63\u88ab\u591a\u9ede\u89f8\u767c\u3001\u5373\u6642\u53cd\u61c9\u7684\u52d5\u614b\u904e\u7a0b\u53d6\u4ee3\u3002\u6d3b\u52d5\u4e2d\u6307\u51fa\uff0c\u5e02\u5834\u6b63\u9762\u81e8\u7d50\u69cb\u6027\u8f49\u8b8a\uff0c\u5a92\u9ad4\u66f4\u52a0\u5206\u6563\u3001\u6ce8\u610f\u529b\u66f4\u52a0\u7a00\u7f3a\uff0c\u4f46\u8f49\u63db\u6a5f\u6703\u5b58\u5728\u65bc\u66f4\u591a\u5834\u666f\uff0c\u54c1\u724c\u9700\u8981\u7684\u4e0d\u518d\u662f\u55ae\u9ede\u512a\u5316\uff0c\u800c\u662f\u4e00\u5957\u80fd\u5373\u6642\u6574\u5408\u4e26\u8ce6\u80fd\u5718\u968a\u7684\u6c7a\u7b56\u6a5f\u5236\u3002 \u70ba\u6b64\uff0c\u5b8f\u76df\u5a92\u9ad4\u5206\u4eab Omni Intelligence Platform \u6240\u626e\u6f14\u7684\u89d2\u8272\uff0c\u4e0d\u53ea\u662f\u6280\u8853\u5e73\u53f0\uff0c\u66f4\u662f\u4e00\u5957\u4e32\u806f\u6d1e\u5bdf\u3001\u5a92\u9ad4\u8207\u6c7a\u7b56\u7684\u6210\u9577\u5f15\u64ce\u3002\u900f\u904e\u8de8\u6e20\u9053\u6578\u64da\u6574\u5408\uff0c\u7cfb\u7d71\u6253\u901a\u5f9e\u6578\u64da\u6316\u6398\uff08Mine\uff09\u3001\u6230\u7565\u4f48\u5c40\uff08Make\uff09\u5230\u6210\u6548\u7ba1\u7406\uff08Manage\uff09\u7684\u5b8c\u6574\u8def\u5f91\u3002 \u66f4\u91cd\u8981\u7684\u662f\uff0c\u9019\u5957\u80fd\u529b\u80cc\u5f8c\u53cd\u6620\u7684\u4e0d\u662f\u6280\u8853\u898f\u6a21\uff0c\u800c\u662f\u300cScale that Matters\uff08\u771f\u6b63\u6709\u610f\u7fa9\u7684\u898f\u6a21\uff09\u300d\u5982\u4f55\u88ab\u8f49\u5316\u70ba\u6c7a\u7b56\u512a\u52e2\u3002\u7576 AI \u4e0d\u53ea\u662f\u63d0\u5347\u6548\u7387\uff0c\u800c\u80fd\u5354\u52a9\u54c1\u724c\u9810\u5224\u8b8a\u5316\u3001\u638c\u63e1\u7bc0\u594f\u4e26\u505a\u51fa\u66f4\u8070\u660e\u7684\u6c7a\u7b56\u6642\uff0c\u589e\u9577\u624d\u5177\u5099\u771f\u6b63\u53ef\u6301\u7e8c\u6027\u3002\u9019\u4e5f\u547c\u61c9\u5b8f\u76df\u5a92\u9ad4 We Design Ecosystems for Growth \u7684\u6838\u5fc3\u4e3b\u5f35\uff0c\u8b93\u7cfb\u7d71\u6210\u70ba\u6210\u9577\u7684\u57fa\u790e\uff0c\u800c\u975e\u5de5\u5177\u7684\u5806\u758a\u3002 HUMAN CONNECTIONS\uff1a\u5728\u788e\u7247\u5316\u6642\u4ee3\u91cd\u5851\u300c\u4ee5\u5fc3\u70ba\u672c\u300d\u7684\u9023\u7d50\u898f\u5247 \u7576 AI \u8b93\u5167\u5bb9\u7522\u51fa\u6548\u7387\u6975\u5927\u5316\uff0c\u6d88\u8cbb\u8005\u53cd\u800c\u958b\u59cb\u5728\u6578\u4f4d\u566a\u97f3\u4e2d\u5c0b\u6c42\u51fa\u53e3\u3002\u5b8f\u76df\u5a92\u9ad4 Growth \u8ca0\u8cac\u4eba Grace \u6307\u51fa\uff0c\u5927\u773e\u5fc3\u7406\u6b63\u5f9e\u8ffd\u9010\u8cc7\u8a0a\u7684 FOMO\uff0c\u8f49\u5411\u4e3b\u52d5\u904e\u6ffe\u8cc7\u8a0a\u7684\u300cROMO\uff08Relief of Missing Out\uff09\u300d\u3002\u9019\u4e5f\u8b93\u54c1\u724c\u9762\u81e8\u66f4\u6839\u672c\u7684\u63d0\u554f\uff1a\u5728\u81ea\u52d5\u5316\u666e\u53ca\u7684\u4eca\u5929\uff0c\u54c1\u724c\u7a76\u7adf\u662f\u5728\u5275\u9020\u50f9\u503c\uff0c\u9084\u662f\u5728\u88fd\u9020\u5e72\u64fe\uff1f\u9019\u9805\u5fc3\u7406\u8f49\u8b8a\uff0c\u610f\u5473\u8457\u54c1\u724c\u5fc5\u9808\u653e\u4e0b\u5927\u898f\u6a21\u8986\u84cb\u7684\u57f7\u5ff5\uff0c\u91cd\u65b0\u56de\u5230\u771f\u5be6\u6027\u8207\u76f8\u95dc\u6027\u672c\u8eab\u3002 \u6cbf\u8457\u9019\u9805\u6d1e\u5bdf\uff0c\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u7684\u95dc\u4fc2\u6b63\u5f9e\u55ae\u5411\u6e9d\u901a\u8f49\u5411\u53c3\u8207\u5f0f\u6558\u4e8b\u3002\u5176\u4e2d\uff0cShared Stories \u6240\u5f37\u8abf\u7684\u662f\u54c1\u724c\u5982\u4f55\u900f\u904e\u5171\u540c\u6558\u4e8b\u5efa\u7acb\u9023\u7d50\uff0c\u800c Creative Storytelling \u5247\u662f\u56de\u61c9\u9019\u9805\u9700\u6c42\u7684\u5167\u5bb9\u7b56\u7565\u80fd\u529b\u3002\u7576\u54c1\u724c\u6545\u4e8b\u88ab\u8f49\u8b6f\u9032\u6d88\u8cbb\u8005\u7684\u751f\u6d3b\u8108\u7d61\uff0c\u6e9d\u901a\u7126\u9ede\u4e5f\u5f9e\u6ce8\u610f\u529b\u7af6\u9010\uff0c\u5ef6\u4f38\u70ba\u6587\u5316\u5171\u9cf4\u8207\u610f\u7fa9\u5171\u5275\uff0c\u8b93\u54c1\u724c\u6210\u70ba\u6587\u5316\u53c3\u8207\u7684\u4e00\u90e8\u5206\u3002 \u5b8f\u76df\u5a92\u9ad4\u5f37\u8abf\u4ee5\u771f\u5be6\u9ad4\u9a57\u53d6\u4ee3\u7522\u54c1\u8aaa\u660e\uff0c\u5c07\u54c1\u724c\u6545\u4e8b\u8f49\u8b6f\u70ba\u53d7\u773e\u7684\u751f\u6d3b\u65e5\u5e38\uff0c\u91cd\u5851\u4fe1\u4efb\u57fa\u77f3\u3002\u5716\/OMD \u800c\u8981\u8b93\u9019\u6a23\u7684\u53c3\u8207\u6df1\u5316\uff0c\u95dc\u9375\u5728\u65bc\u54c1\u724c\u662f\u5426\u7406\u89e3\u793e\u7fa4\u8108\u7d61\uff0c\u6210\u70ba\u5c0d\u8a71\u7684\u4e00\u90e8\u5206\u3002\u4ee5 Shared Passions \u70ba\u57fa\u790e\uff0c\u54c1\u724c\u9700\u8981\u627e\u5230\u8207\u53d7\u773e\u5171\u540c\u6295\u5165\u7684\u71b1\u60c5\u8207\u50f9\u503c\uff0c\u800c Partnership Content \u5247\u9032\u4e00\u6b65\u900f\u904e\u5e73\u53f0\u539f\u751f\u5167\u5bb9\u8207\u5171\u5275\u5408\u4f5c\uff0c\u5c07\u9019\u4efd\u9023\u7d50\u8f49\u5316\u70ba\u53ef\u898f\u6a21\u5316\u7684\u5f71\u97ff\u529b\u3002\u7576\u89f8\u53ca\u540c\u6642\u627f\u8f09\u60c5\u611f\u50f9\u503c\uff0c\u300cScaling Emotion\uff08\u60c5\u611f\u898f\u6a21\u5316\uff09\u300d\u624d\u771f\u6b63\u6210\u7acb\uff0c\u8b93\u53d7\u773e\u5f9e\u88ab\u52d5\u63a5\u6536\u8005\uff0c\u6210\u70ba\u54c1\u724c\u95dc\u4fc2\u4e2d\u7684\u4e3b\u52d5\u53c3\u8207\u8005\u3002 \u540c\u6a23\u5730\uff0c\u96a8\u8457\u5275\u4f5c\u8005\u7d93\u6fdf\u6210\u70ba\u65b0\u7684\u5a92\u9ad4\u57fa\u790e\u8a2d\u65bd\uff0cShared Voices \u53cd\u6620\u7684\u662f\u54c1\u724c\u8207\u591a\u5143\u8072\u97f3\u5171\u5275\u4fe1\u4efb\u7684\u9700\u6c42\uff0c\u800c Influencer Content \u5247\u6210\u70ba\u5be6\u8e10\u9019\u9805\u9700\u6c42\u7684\u91cd\u8981\u670d\u52d9\u80fd\u529b\u3002\u54c1\u724c\u6e9d\u901a\u7684\u91cd\u9ede\uff0c\u4e5f\u5f9e Explanation\uff08\u7522\u54c1\u8aaa\u660e\uff09 \u5ef6\u4f38\u81f3 Experience\uff08\u611f\u5b98\u9ad4\u9a57\uff09\uff0c\u900f\u904e\u5275\u4f5c\u8005\u5167\u5bb9\u8b93\u8a0a\u606f\u88ab\u5206\u4eab\u3001\u88ab\u8f49\u8ff0\u3001\u88ab\u5ef6\u4f38\uff0c\u5728\u788e\u7247\u5316\u74b0\u5883\u4e2d\u7d2f\u7a4d\u4fe1\u4efb\uff0c\u9032\u4e00\u6b65\u5c07\u6587\u5316\u5f71\u97ff\u529b\u8f49\u5316\u70ba\u5be6\u8cea\u589e\u9577\u3002 \u5b8f\u76df\u5a92\u9ad4\uff08OM\uff09\u53f0\u4e0a\u8b1b\u8005\u5408\u5f71\uff08\u5de6\u8d77\uff09\uff1a Digital Product & Partnership \u8cc7\u6df1\u7e3d\u76e3 Jeremy\u3001 OMD \u7e3d\u7d93\u7406 Jason \u3001 OM Growth \u8ca0\u8cac\u4eba Grace\u3001OM\u57f7\u884c\u9577 Kelly\u3001 OM CTIO Carl\u3001 PHD \u7e3d\u7d93\u7406 Melissa\u3001Initiative _ UM _ Hearts & Science \u526f\u7e3d\u7d93\u7406 Nick \u3002\u5716\/OMD AI \u9a45\u52d5\u901f\u5ea6\uff0c\u7531Human\u6c7a\u5b9a\u65b9\u5411 \u6d3b\u52d5\u9032\u5165\u5c3e\u8072\uff0cKelly \u518d\u6b21\u70ba\u672a\u4f86\u54c1\u724c\u8cfd\u5c40\u5b9a\u8abf\u3002\u5979\u6307\u51fa\uff0c\u672a\u4f86\u4e0d\u662f\u79d1\u6280\u8207\u4eba\u6027\u7684\u4e8c\u5143\u5c0d\u7acb\uff0c\u800c\u662f\u5169\u8005\u5171\u540c\u4f5c\u7528\u3001\u5f7c\u6b64\u589e\u5f37\u7684\u9032\u7a0b\u3002AI \u63d0\u5347\u7684\u662f\u6578\u64da\u8655\u7406\u8207\u6c7a\u7b56\u6548\u7387\uff1b\u771f\u6b63\u5b9a\u7fa9\u54c1\u724c\u65b9\u5411\u7684\uff0c\u4ecd\u662f\u884c\u92b7\u4eba\u4e0d\u53ef\u53d6\u4ee3\u7684\u6230\u7565\u601d\u8003\u3001\u540c\u7406\u6d1e\u5bdf\u8207\u5275\u610f\u5224\u65b7\u3002 \u300c\u672a\u4f86\u4e0d\u662f\u7531\u6f14\u7b97\u6cd5\u4e3b\u5c0e\uff0c\u800c\u662f\u66f4\u9700\u8981\u4eba\u6027\u7684\u6642\u4ee3\u3002\u300dKelly \u5f37\u8abf\uff0c\u7576\u54c1\u724c\u540c\u6642\u638c\u63e1\u6280\u8853\u7cbe\u6e96\u8207\u60c5\u611f\u6df1\u5ea6\uff0c\u6c7a\u7b56\u8ffd\u6c42\u7684\u4e0d\u53ea\u662f\u901f\u5ea6\uff0c\u66f4\u662f\u65b9\u5411\u611f\u3002 \u5728\u8b8a\u52d5\u6210\u70ba\u5e38\u614b\u7684\u74b0\u5883\u4e2d\uff0c\u300aGame On\u300b\u63d0\u51fa\u7684\u662f\u4e00\u5957\u9762\u5411\u672a\u4f86\u7684\u589e\u9577\u908f\u8f2f\u3002\u7576\u7cfb\u7d71\u3001\u6587\u5316\u8207\u4eba\u6027\u88ab\u6574\u5408\u9032 Designed for Growth\uff08\u70ba\u6210\u9577\u800c\u751f\uff09 \u7684\u751f\u614b\u7cfb\u4e2d\uff0c\u6210\u9577\u5c07\u4e0d\u518d\u4ef0\u8cf4\u5076\u7136\uff0c\u800c\u80fd\u6210\u70ba\u88ab\u6301\u7e8c\u63a8\u9032\u7684\u80fd\u529b\u3002","og_url":"https:\/\/pingtungtimes.com.tw\/?p=431437","og_site_name":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","article_publisher":"https:\/\/www.facebook.com\/pingtungnews","article_published_time":"2026-04-30T02:49:52+00:00","og_image":[{"width":3000,"height":1990,"url":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png","type":"image\/jpeg"}],"author":"\u662f\u65b0\u805e\u7db2","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005:":"\u662f\u65b0\u805e\u7db2","\u9810\u4f30\u95b1\u8b80\u6642\u9593":"1 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/pingtungtimes.com.tw\/?p=431437#article","isPartOf":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=431437"},"author":{"name":"\u662f\u65b0\u805e\u7db2","@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/person\/f29546d6f6846258de5853f1d645d159"},"headline":"\u5728\u767e\u5e74\u7d05\u6a13\u5c0d\u8ac7 AI \u6642\u4ee3\uff1a\u5b8f\u76df\u5a92\u9ad4\u5b9a\u7fa9\u300c\u70ba\u6210\u9577\u800c\u751f\u300d\u7684\u6c7a\u7b56\u65b0\u79e9\u5e8f","datePublished":"2026-04-30T02:49:52+00:00","mainEntityOfPage":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=431437"},"wordCount":106,"publisher":{"@id":"https:\/\/pingtungtimes.com.tw\/#organization"},"image":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=431437#primaryimage"},"thumbnailUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2026\/04\/20260430093707_99-600x333-1.jpg","articleSection":["\u662f\u65b0\u805eYesmedia"],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/pingtungtimes.com.tw\/?p=431437","url":"https:\/\/pingtungtimes.com.tw\/?p=431437","name":"\u5728\u767e\u5e74\u7d05\u6a13\u5c0d\u8ac7 AI \u6642\u4ee3\uff1a\u5b8f\u76df\u5a92\u9ad4\u5b9a\u7fa9\u300c\u70ba\u6210\u9577\u800c\u751f\u300d\u7684\u6c7a\u7b56\u65b0\u79e9\u5e8f - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","isPartOf":{"@id":"https:\/\/pingtungtimes.com.tw\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=431437#primaryimage"},"image":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=431437#primaryimage"},"thumbnailUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2026\/04\/20260430093707_99-600x333-1.jpg","datePublished":"2026-04-30T02:49:52+00:00","description":"\u6574\u5408\u5168\u7403\u8cc7\u6e90\u843d\u5730\uff1a\u5b8f\u76df\u5a92\u9ad4\u89e3\u6790\u54c1\u724c\u5728\u52d5\u614b\u8cfd\u5c40\u4e2d\u7684\u589e\u9577\u8def\u5f91 \u5716\/\u5b8f\u76df\u5a92\u9ad4 Omnicom Media 2026\u5e7404\u670829\u65e5\uff0c\u53f0\u5317 \u2013 \u5728 AI \u52a0\u901f\u6ef2\u900f\u5404\u7522\u696d\u7684\u6b64\u523b\uff0c\u54c1\u724c\u9762\u5c0d\u7684\u4e0d\u53ea\u662f\u6548\u7387\u5347\u7d1a\uff0c\u66f4\u662f\u4e00\u5834\u95dc\u65bc\u300c\u5982\u4f55\u505a\u6c7a\u5b9a\u300d\u7684\u6839\u672c\u8f49\u8b8a\u3002\u7576\u5a92\u9ad4\u74b0\u5883\u9ad8\u5ea6\u788e\u7247\u5316\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u6301\u7e8c\u6d41\u52d5\uff0c\u4f01\u696d\u7af6\u722d\u7684\u95dc\u9375\uff0c\u6b63\u5f9e\u8cc7\u6e90\u914d\u7f6e\uff0c\u8f49\u5411\u5224\u65b7\u80fd\u529b\u672c\u8eab\u3002 \u53f0\u7063\u5b8f\u76df\u5a92\u9ad4\uff08Omnicom Media Taiwan\uff09\u65bc 4 \u6708 28 \u65e5\u5728\u897f\u9580\u7d05\u6a13\u8209\u8fa6\u8da8\u52e2\u76db\u6703\u300cOM Forward Taiwan 2026\u300aGame On\u300b\u300d\uff0c\u65bc\u9019\u5ea7\u5168\u81fa\u4fdd\u5b58\u6700\u5b8c\u6574\u7684\u767e\u5e74\u53e4\u8e5f\u4e2d\uff0c\u8207\u54c1\u724c\u53ca\u7522\u696d\u5925\u4f34\u5171\u540c\u63a2\u8a0e\uff0c\u5728\u5feb\u901f\u8b8a\u52d5\u7684\u74b0\u5883\u4e0b\uff0c\u5982\u4f55\u5efa\u7acb\u66f4\u6e05\u6670\u4e14\u53ef\u6301\u7e8c\u7684\u6c7a\u7b56\u65b9\u5f0f\u3002 \u6d3b\u52d5\u7531\u5b8f\u76df\u5a92\u9ad4\u53f0\u7063\u57f7\u884c\u9577 Kelly \u63ed\u958b\u5e8f\u5e55\u3002\u5979\u6307\u51fa\uff1a\u300c\u6211\u5011\u5c07\u6bcf\u4e00\u5929\u90fd\u8996\u70ba\u300eDay One\u300f\u3002Day One \u4ee3\u8868\u7684\u662f\u8feb\u5207\u611f\u3001\u5c08\u6ce8\u529b\u8207\u9818\u5148\u52d5\u80fd\uff08Urgency, Focus, Momentum\uff09\uff0c\u66f4\u4ee3\u8868\u6301\u7e8c\u63a8\u52d5\u6210\u9577\u3001\u70ba\u5ba2\u6236\u8207\u7522\u696d\u5275\u9020\u4e0b\u4e00\u6b65\u7684\u4fe1\u5ff5\u3002\u300d\u5979\u9032\u4e00\u6b65\u8868\u793a\uff1a\u300c\u897f\u9580\u7d05\u6a13\u898b\u8b49\u4e16\u7d00\u8f49\u8b8a\uff0c\u800c\u7576\u524d AI \u6d6a\u6f6e\u6b63\u5982\u4e00\u5834\u5168\u65b0\u7684\u8cfd\u5c40\u3002\u5728\u9019\u6a23\u7684\u6b77\u53f2\u5834\u57df\u8a0e\u8ad6\u6700\u524d\u6cbf\u7684\u6c7a\u7b56\u65b9\u5f0f\uff0c\u4e5f\u63d0\u9192\u6211\u5011\uff0c\u6280\u8853\u53ef\u4ee5\u5feb\u901f\u6f14\u9032\uff0c\u4f46\u54c1\u724c\u5224\u65b7\u7684\u6838\u5fc3\uff0c\u5fc5\u9808\u59cb\u7d42\u6e05\u6670\u800c\u7a69\u5b9a\u3002\u300d \u5b8f\u76df\u5a92\u9ad4\u53f0\u7063\u57f7\u884c\u9577 Kelly \u65bc\u8da8\u52e2\u76db\u6703\u300aGame On\u300b\u958b\u5834\uff0c\u5b9a\u7fa9 AI \u6642\u4ee3\u4e0b\u300c\u70ba\u6210\u9577\u800c\u751f\u300d\u7684\u6c7a\u7b56\u65b0\u601d\u7dad\u3002\u5716\/OMD AI \u8cfd\u5c40\u4e0b\u7684\u6c7a\u7b56\u91cd\u69cb\uff1a\u638c\u63e1\u6d88\u8cbb\u8005\u8def\u5f91\u7684\u52d5\u614b\u6f14\u9032 \u96a8\u8457 AI \u6df1\u5165\u884c\u92b7\u904b\u4f5c\uff0c\u904e\u53bb\u53ef\u9810\u6e2c\u7684\u7dda\u6027\u6d88\u8cbb\u8005\u65c5\u7a0b\uff0c\u6b63\u88ab\u591a\u9ede\u89f8\u767c\u3001\u5373\u6642\u53cd\u61c9\u7684\u52d5\u614b\u904e\u7a0b\u53d6\u4ee3\u3002\u6d3b\u52d5\u4e2d\u6307\u51fa\uff0c\u5e02\u5834\u6b63\u9762\u81e8\u7d50\u69cb\u6027\u8f49\u8b8a\uff0c\u5a92\u9ad4\u66f4\u52a0\u5206\u6563\u3001\u6ce8\u610f\u529b\u66f4\u52a0\u7a00\u7f3a\uff0c\u4f46\u8f49\u63db\u6a5f\u6703\u5b58\u5728\u65bc\u66f4\u591a\u5834\u666f\uff0c\u54c1\u724c\u9700\u8981\u7684\u4e0d\u518d\u662f\u55ae\u9ede\u512a\u5316\uff0c\u800c\u662f\u4e00\u5957\u80fd\u5373\u6642\u6574\u5408\u4e26\u8ce6\u80fd\u5718\u968a\u7684\u6c7a\u7b56\u6a5f\u5236\u3002 \u70ba\u6b64\uff0c\u5b8f\u76df\u5a92\u9ad4\u5206\u4eab Omni Intelligence Platform \u6240\u626e\u6f14\u7684\u89d2\u8272\uff0c\u4e0d\u53ea\u662f\u6280\u8853\u5e73\u53f0\uff0c\u66f4\u662f\u4e00\u5957\u4e32\u806f\u6d1e\u5bdf\u3001\u5a92\u9ad4\u8207\u6c7a\u7b56\u7684\u6210\u9577\u5f15\u64ce\u3002\u900f\u904e\u8de8\u6e20\u9053\u6578\u64da\u6574\u5408\uff0c\u7cfb\u7d71\u6253\u901a\u5f9e\u6578\u64da\u6316\u6398\uff08Mine\uff09\u3001\u6230\u7565\u4f48\u5c40\uff08Make\uff09\u5230\u6210\u6548\u7ba1\u7406\uff08Manage\uff09\u7684\u5b8c\u6574\u8def\u5f91\u3002 \u66f4\u91cd\u8981\u7684\u662f\uff0c\u9019\u5957\u80fd\u529b\u80cc\u5f8c\u53cd\u6620\u7684\u4e0d\u662f\u6280\u8853\u898f\u6a21\uff0c\u800c\u662f\u300cScale that Matters\uff08\u771f\u6b63\u6709\u610f\u7fa9\u7684\u898f\u6a21\uff09\u300d\u5982\u4f55\u88ab\u8f49\u5316\u70ba\u6c7a\u7b56\u512a\u52e2\u3002\u7576 AI \u4e0d\u53ea\u662f\u63d0\u5347\u6548\u7387\uff0c\u800c\u80fd\u5354\u52a9\u54c1\u724c\u9810\u5224\u8b8a\u5316\u3001\u638c\u63e1\u7bc0\u594f\u4e26\u505a\u51fa\u66f4\u8070\u660e\u7684\u6c7a\u7b56\u6642\uff0c\u589e\u9577\u624d\u5177\u5099\u771f\u6b63\u53ef\u6301\u7e8c\u6027\u3002\u9019\u4e5f\u547c\u61c9\u5b8f\u76df\u5a92\u9ad4 We Design Ecosystems for Growth \u7684\u6838\u5fc3\u4e3b\u5f35\uff0c\u8b93\u7cfb\u7d71\u6210\u70ba\u6210\u9577\u7684\u57fa\u790e\uff0c\u800c\u975e\u5de5\u5177\u7684\u5806\u758a\u3002 HUMAN CONNECTIONS\uff1a\u5728\u788e\u7247\u5316\u6642\u4ee3\u91cd\u5851\u300c\u4ee5\u5fc3\u70ba\u672c\u300d\u7684\u9023\u7d50\u898f\u5247 \u7576 AI \u8b93\u5167\u5bb9\u7522\u51fa\u6548\u7387\u6975\u5927\u5316\uff0c\u6d88\u8cbb\u8005\u53cd\u800c\u958b\u59cb\u5728\u6578\u4f4d\u566a\u97f3\u4e2d\u5c0b\u6c42\u51fa\u53e3\u3002\u5b8f\u76df\u5a92\u9ad4 Growth \u8ca0\u8cac\u4eba Grace \u6307\u51fa\uff0c\u5927\u773e\u5fc3\u7406\u6b63\u5f9e\u8ffd\u9010\u8cc7\u8a0a\u7684 FOMO\uff0c\u8f49\u5411\u4e3b\u52d5\u904e\u6ffe\u8cc7\u8a0a\u7684\u300cROMO\uff08Relief of Missing Out\uff09\u300d\u3002\u9019\u4e5f\u8b93\u54c1\u724c\u9762\u81e8\u66f4\u6839\u672c\u7684\u63d0\u554f\uff1a\u5728\u81ea\u52d5\u5316\u666e\u53ca\u7684\u4eca\u5929\uff0c\u54c1\u724c\u7a76\u7adf\u662f\u5728\u5275\u9020\u50f9\u503c\uff0c\u9084\u662f\u5728\u88fd\u9020\u5e72\u64fe\uff1f\u9019\u9805\u5fc3\u7406\u8f49\u8b8a\uff0c\u610f\u5473\u8457\u54c1\u724c\u5fc5\u9808\u653e\u4e0b\u5927\u898f\u6a21\u8986\u84cb\u7684\u57f7\u5ff5\uff0c\u91cd\u65b0\u56de\u5230\u771f\u5be6\u6027\u8207\u76f8\u95dc\u6027\u672c\u8eab\u3002 \u6cbf\u8457\u9019\u9805\u6d1e\u5bdf\uff0c\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u7684\u95dc\u4fc2\u6b63\u5f9e\u55ae\u5411\u6e9d\u901a\u8f49\u5411\u53c3\u8207\u5f0f\u6558\u4e8b\u3002\u5176\u4e2d\uff0cShared Stories \u6240\u5f37\u8abf\u7684\u662f\u54c1\u724c\u5982\u4f55\u900f\u904e\u5171\u540c\u6558\u4e8b\u5efa\u7acb\u9023\u7d50\uff0c\u800c Creative Storytelling \u5247\u662f\u56de\u61c9\u9019\u9805\u9700\u6c42\u7684\u5167\u5bb9\u7b56\u7565\u80fd\u529b\u3002\u7576\u54c1\u724c\u6545\u4e8b\u88ab\u8f49\u8b6f\u9032\u6d88\u8cbb\u8005\u7684\u751f\u6d3b\u8108\u7d61\uff0c\u6e9d\u901a\u7126\u9ede\u4e5f\u5f9e\u6ce8\u610f\u529b\u7af6\u9010\uff0c\u5ef6\u4f38\u70ba\u6587\u5316\u5171\u9cf4\u8207\u610f\u7fa9\u5171\u5275\uff0c\u8b93\u54c1\u724c\u6210\u70ba\u6587\u5316\u53c3\u8207\u7684\u4e00\u90e8\u5206\u3002 \u5b8f\u76df\u5a92\u9ad4\u5f37\u8abf\u4ee5\u771f\u5be6\u9ad4\u9a57\u53d6\u4ee3\u7522\u54c1\u8aaa\u660e\uff0c\u5c07\u54c1\u724c\u6545\u4e8b\u8f49\u8b6f\u70ba\u53d7\u773e\u7684\u751f\u6d3b\u65e5\u5e38\uff0c\u91cd\u5851\u4fe1\u4efb\u57fa\u77f3\u3002\u5716\/OMD \u800c\u8981\u8b93\u9019\u6a23\u7684\u53c3\u8207\u6df1\u5316\uff0c\u95dc\u9375\u5728\u65bc\u54c1\u724c\u662f\u5426\u7406\u89e3\u793e\u7fa4\u8108\u7d61\uff0c\u6210\u70ba\u5c0d\u8a71\u7684\u4e00\u90e8\u5206\u3002\u4ee5 Shared Passions \u70ba\u57fa\u790e\uff0c\u54c1\u724c\u9700\u8981\u627e\u5230\u8207\u53d7\u773e\u5171\u540c\u6295\u5165\u7684\u71b1\u60c5\u8207\u50f9\u503c\uff0c\u800c Partnership Content \u5247\u9032\u4e00\u6b65\u900f\u904e\u5e73\u53f0\u539f\u751f\u5167\u5bb9\u8207\u5171\u5275\u5408\u4f5c\uff0c\u5c07\u9019\u4efd\u9023\u7d50\u8f49\u5316\u70ba\u53ef\u898f\u6a21\u5316\u7684\u5f71\u97ff\u529b\u3002\u7576\u89f8\u53ca\u540c\u6642\u627f\u8f09\u60c5\u611f\u50f9\u503c\uff0c\u300cScaling Emotion\uff08\u60c5\u611f\u898f\u6a21\u5316\uff09\u300d\u624d\u771f\u6b63\u6210\u7acb\uff0c\u8b93\u53d7\u773e\u5f9e\u88ab\u52d5\u63a5\u6536\u8005\uff0c\u6210\u70ba\u54c1\u724c\u95dc\u4fc2\u4e2d\u7684\u4e3b\u52d5\u53c3\u8207\u8005\u3002 \u540c\u6a23\u5730\uff0c\u96a8\u8457\u5275\u4f5c\u8005\u7d93\u6fdf\u6210\u70ba\u65b0\u7684\u5a92\u9ad4\u57fa\u790e\u8a2d\u65bd\uff0cShared Voices \u53cd\u6620\u7684\u662f\u54c1\u724c\u8207\u591a\u5143\u8072\u97f3\u5171\u5275\u4fe1\u4efb\u7684\u9700\u6c42\uff0c\u800c Influencer Content \u5247\u6210\u70ba\u5be6\u8e10\u9019\u9805\u9700\u6c42\u7684\u91cd\u8981\u670d\u52d9\u80fd\u529b\u3002\u54c1\u724c\u6e9d\u901a\u7684\u91cd\u9ede\uff0c\u4e5f\u5f9e Explanation\uff08\u7522\u54c1\u8aaa\u660e\uff09 \u5ef6\u4f38\u81f3 Experience\uff08\u611f\u5b98\u9ad4\u9a57\uff09\uff0c\u900f\u904e\u5275\u4f5c\u8005\u5167\u5bb9\u8b93\u8a0a\u606f\u88ab\u5206\u4eab\u3001\u88ab\u8f49\u8ff0\u3001\u88ab\u5ef6\u4f38\uff0c\u5728\u788e\u7247\u5316\u74b0\u5883\u4e2d\u7d2f\u7a4d\u4fe1\u4efb\uff0c\u9032\u4e00\u6b65\u5c07\u6587\u5316\u5f71\u97ff\u529b\u8f49\u5316\u70ba\u5be6\u8cea\u589e\u9577\u3002 \u5b8f\u76df\u5a92\u9ad4\uff08OM\uff09\u53f0\u4e0a\u8b1b\u8005\u5408\u5f71\uff08\u5de6\u8d77\uff09\uff1a Digital Product & Partnership \u8cc7\u6df1\u7e3d\u76e3 Jeremy\u3001 OMD \u7e3d\u7d93\u7406 Jason \u3001 OM Growth \u8ca0\u8cac\u4eba Grace\u3001OM\u57f7\u884c\u9577 Kelly\u3001 OM CTIO Carl\u3001 PHD \u7e3d\u7d93\u7406 Melissa\u3001Initiative _ UM _ Hearts & Science \u526f\u7e3d\u7d93\u7406 Nick \u3002\u5716\/OMD AI \u9a45\u52d5\u901f\u5ea6\uff0c\u7531Human\u6c7a\u5b9a\u65b9\u5411 \u6d3b\u52d5\u9032\u5165\u5c3e\u8072\uff0cKelly \u518d\u6b21\u70ba\u672a\u4f86\u54c1\u724c\u8cfd\u5c40\u5b9a\u8abf\u3002\u5979\u6307\u51fa\uff0c\u672a\u4f86\u4e0d\u662f\u79d1\u6280\u8207\u4eba\u6027\u7684\u4e8c\u5143\u5c0d\u7acb\uff0c\u800c\u662f\u5169\u8005\u5171\u540c\u4f5c\u7528\u3001\u5f7c\u6b64\u589e\u5f37\u7684\u9032\u7a0b\u3002AI \u63d0\u5347\u7684\u662f\u6578\u64da\u8655\u7406\u8207\u6c7a\u7b56\u6548\u7387\uff1b\u771f\u6b63\u5b9a\u7fa9\u54c1\u724c\u65b9\u5411\u7684\uff0c\u4ecd\u662f\u884c\u92b7\u4eba\u4e0d\u53ef\u53d6\u4ee3\u7684\u6230\u7565\u601d\u8003\u3001\u540c\u7406\u6d1e\u5bdf\u8207\u5275\u610f\u5224\u65b7\u3002 \u300c\u672a\u4f86\u4e0d\u662f\u7531\u6f14\u7b97\u6cd5\u4e3b\u5c0e\uff0c\u800c\u662f\u66f4\u9700\u8981\u4eba\u6027\u7684\u6642\u4ee3\u3002\u300dKelly \u5f37\u8abf\uff0c\u7576\u54c1\u724c\u540c\u6642\u638c\u63e1\u6280\u8853\u7cbe\u6e96\u8207\u60c5\u611f\u6df1\u5ea6\uff0c\u6c7a\u7b56\u8ffd\u6c42\u7684\u4e0d\u53ea\u662f\u901f\u5ea6\uff0c\u66f4\u662f\u65b9\u5411\u611f\u3002 \u5728\u8b8a\u52d5\u6210\u70ba\u5e38\u614b\u7684\u74b0\u5883\u4e2d\uff0c\u300aGame On\u300b\u63d0\u51fa\u7684\u662f\u4e00\u5957\u9762\u5411\u672a\u4f86\u7684\u589e\u9577\u908f\u8f2f\u3002\u7576\u7cfb\u7d71\u3001\u6587\u5316\u8207\u4eba\u6027\u88ab\u6574\u5408\u9032 Designed for Growth\uff08\u70ba\u6210\u9577\u800c\u751f\uff09 \u7684\u751f\u614b\u7cfb\u4e2d\uff0c\u6210\u9577\u5c07\u4e0d\u518d\u4ef0\u8cf4\u5076\u7136\uff0c\u800c\u80fd\u6210\u70ba\u88ab\u6301\u7e8c\u63a8\u9032\u7684\u80fd\u529b\u3002","breadcrumb":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=431437#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pingtungtimes.com.tw\/?p=431437"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/pingtungtimes.com.tw\/?p=431437#primaryimage","url":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2026\/04\/20260430093707_99-600x333-1.jpg","contentUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2026\/04\/20260430093707_99-600x333-1.jpg","width":600,"height":333},{"@type":"BreadcrumbList","@id":"https:\/\/pingtungtimes.com.tw\/?p=431437#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9801","item":"https:\/\/pingtungtimes.com.tw\/"},{"@type":"ListItem","position":2,"name":"\u5728\u767e\u5e74\u7d05\u6a13\u5c0d\u8ac7 AI \u6642\u4ee3\uff1a\u5b8f\u76df\u5a92\u9ad4\u5b9a\u7fa9\u300c\u70ba\u6210\u9577\u800c\u751f\u300d\u7684\u6c7a\u7b56\u65b0\u79e9\u5e8f"}]},{"@type":"WebSite","@id":"https:\/\/pingtungtimes.com.tw\/#website","url":"https:\/\/pingtungtimes.com.tw\/","name":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","description":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831PingtungTimes\uff0c\u6700\u95dc\u5fc3\u5728\u5730\u7684\u5a92\u9ad4","publisher":{"@id":"https:\/\/pingtungtimes.com.tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pingtungtimes.com.tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Organization","@id":"https:\/\/pingtungtimes.com.tw\/#organization","name":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","url":"https:\/\/pingtungtimes.com.tw\/","logo":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/logo\/image\/","url":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png","contentUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png","width":150,"height":150,"caption":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831"},"image":{"@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pingtungnews"]},{"@type":"Person","@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/person\/f29546d6f6846258de5853f1d645d159","name":"\u662f\u65b0\u805e\u7db2","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/secure.gravatar.com\/avatar\/72219dafc66fae6a6293e4715f4d398029ef3be0268091237364d07275752d75?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/72219dafc66fae6a6293e4715f4d398029ef3be0268091237364d07275752d75?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72219dafc66fae6a6293e4715f4d398029ef3be0268091237364d07275752d75?s=96&d=blank&r=g","caption":"\u662f\u65b0\u805e\u7db2"},"url":"https:\/\/pingtungtimes.com.tw\/?author=23"}]}},"_links":{"self":[{"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/431437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=431437"}],"version-history":[{"count":0,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/431437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/media\/431438"}],"wp:attachment":[{"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=431437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=431437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=431437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}