{"id":428468,"date":"2026-04-21T10:15:00","date_gmt":"2026-04-21T02:15:00","guid":{"rendered":"https:\/\/pingtungtimes.com.tw\/?p=428468"},"modified":"2026-04-21T10:15:00","modified_gmt":"2026-04-21T02:15:00","slug":"nrf-2026%e4%ba%9e%e5%a4%aa%e9%9b%b6%e5%94%ae%e5%b1%95%e5%85%ac%e4%bd%88%e9%87%8d%e7%a3%85%e5%98%89%e8%b3%93%e3%80%81%e6%93%b4%e5%ae%b9%e5%b1%95%e6%9c%83%e5%8f%8a%e9%99%90%e6%99%82%e5%87%ba%e8%a1%8c","status":"publish","type":"post","link":"https:\/\/pingtungtimes.com.tw\/?p=428468","title":{"rendered":"NRF 2026\u4e9e\u592a\u96f6\u552e\u5c55\u516c\u4f48\u91cd\u78c5\u5609\u8cd3\u3001\u64f4\u5bb9\u5c55\u6703\u53ca\u9650\u6642\u51fa\u884c\u88dc\u8cbc"},"content":{"rendered":"
\n\n\n\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

– \u898b\u8b49\u96f6\u552e\u300c\u4e0b\u4e00\u500b\u7576\u4e0b\u300d<\/b><\/p>\n

\u65b0\u52a0\u5761<\/span>2026\u5e744\u670821\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u7531\u7f8e\u570b\u5168\u570b\u96f6\u552e\u5546\u806f\u5408\u6703(NRF)\u8207Comexposium Singapore\u806f\u5408\u4e3b\u8fa6\u7684NRF 2026: Retail’s Big Show Asia Pacific (NRF 2026 APAC)<\/a>\uff08NRF 2026\u4e9e\u592a\u96f6\u552e\u5c55\uff09\uff0c<\/span>\u71b1\u5ea6\u6301\u7e8c\u6500\u5347\uff0c\u5c07\u65bc2026\u5e746\u67082\u65e5\u81f34\u65e5\u5728\u65b0\u52a0\u5761\u532f\u805a\u4e9e\u592a\u5730\u5340\u5177\u6709\u5f71\u97ff\u529b\u7684\u96f6\u552e\u9818\u8896\u3001\u5275\u65b0\u5148\u92d2\u8207\u6c7a\u7b56\u4eba\u58eb\u3002<\/p>\n

\n<\/p><\/div>\n

\u4f5c\u70ba\u4e9e\u592a\u5730\u5340\u5177\u6709\u5f71\u97ff\u529b\u7684\u96f6\u552e\u884c\u696d\u76db\u6703\uff0c\u672c\u5c46\u5c55\u6703\u9810\u8a08\u8fce\u4f8680\u591a\u500b\u570b\u5bb6\u548c\u5730\u5340\u76841.3\u842c\u4f59\u540d<\/span>\u96f6\u552e\u5c08\u696d\u4eba\u58eb\uff0c\u532f\u805a2,500\u9918\u5bb6\u9818\u5148\u96f6\u552e\u54c1\u724c\u9ad8\u7ba1\uff0c\u5176\u4e2d\u5305\u62ecDFI\u96f6\u552e\u96c6\u5718\u3001\u7d72\u8299\u862d(Sephora)\u3001\u5168\u5bb6(FamilyMart)\u3001\u6234\u68ee(Dyson)\u3001Central Retail\u53ca\u806f\u5408\u5229\u83ef(Unilever)\u3002\u96a8\u8457\u4e9e\u592a\u6301\u7e8c\u5f15\u9818\u5168\u7403\u96f6\u552e\u672a\u4f86\u767c\u5c55\uff0cNRF 2026 APAC\u5c07\u6253\u9020\u4e00\u6d41\u7684\u5408\u4f5c\u4ea4\u6d41\u3001\u6d1e\u5bdf\u5206\u4eab\u8207\u5546\u696d\u8f49\u578b\u5e73\u53f0\u3002<\/p>\n

\u5168\u7403\u96f6\u552e\u9818\u8896\u805a\u9996\uff0c\u6703\u8b70\u9663\u5bb9\u518d\u5347\u7d1a<\/b><\/p>\n

Olive Young\u3001Gill Capital (H&M)\u3001Woolworths Group\u7b49\u65b0\u4e00\u6279\u6f14\u8b1b\u5609\u8cd3\u78ba\u8a8d\u51fa\u5e2d\uff0c\u672c\u5c31\u661f\u5149\u71a0\u71a0\u7684\u5168\u7403\u96f6\u552e\u5609\u8cd3\u9663\u5bb9\u66f4\u52a0\u5f37\u5927\uff0c\u6703\u8b70<\/a>\u8b70\u7a0b\u66f4\u5177\u4e16\u754c\u7d1a\u6c34\u6e96\u3002<\/p>\n

LVMH\u5317\u7f8e\u5340\u524d\u4e3b\u5e2d\u517c\u9996\u5e2d\u57f7\u884c\u5b98Anish Melwani\u8868\u793a\uff1a\u300cNRF 2026 APAC\u662f\u4e00\u500b\u532f\u805a\u601d\u60f3\u3001\u4eba\u624d\u8207\u5275\u65b0\u7684\u5f37\u5927\u5e73\u53f0\uff0c\u6b63\u5728\u5851\u9020\u96f6\u552e\u696d\u7684\u672a\u4f86\u3002\u5728LVMH\uff0c\u6211\u5011\u6df1\u77e5\u5275\u65b0\u5c0d\u65bc\u63d0\u5347\u5ba2\u6236\u9ad4\u9a57\u81f3\u95dc\u91cd\u8981\uff0c\u540c\u6642\u4ea6\u9700\u5805\u5b88\u4f5c\u70ba\u54c1\u724c\u9748\u9b42\u7684\u7cbe\u6e5b\u5de5\u85dd\u3002\u6211\u671f\u5f85\u8207\u4e9e\u592a\u5730\u5340\u7684\u884c\u696d\u9818\u8896\u6df1\u5165\u4ea4\u6d41\uff0c\u5206\u4eab\u89c0\u9ede\uff0c\u52a9\u529b\u63a8\u52d5\u672c\u5340\u57df\u96f6\u552e\u696d\u7684\u4e0b\u4e00\u8f2a\u8b8a\u9769\u3002\u300d<\/p>\n

NRF\u7e3d\u88c1\u517c\u9996\u5e2d\u57f7\u884c\u5b98Matthew Shay\u6307\u51fa<\/span>\uff1a\u300cNRF 2026 APAC\u662f\u96f6\u552e\u672a\u4f86\u5f9e\u9858\u666f\u8d70\u5411\u73fe\u5be6\u7684\u821e\u53f0\u3002\u9019\u662f\u4e00\u500b\u7d55\u4f73\u7684\u6a5f\u6703\uff0c\u8b93\u696d\u754c\u540c\u4ec1\u80fd\u5920\u8207\u884c\u696d\u9818\u8896\u4ea4\u6d41\u3001\u767c\u73fe\u7a81\u7834\u6027\u6280\u8853\uff0c\u4e26\u91cd\u65b0\u69cb\u60f3\u6211\u5011\u5728\u5feb\u901f\u8b8a\u5316\u7684\u74b0\u5883\u4e2d\u5982\u4f55\u670d\u52d9\u5ba2\u6236\u3002\u81ea\u9996\u5c46\u4e9e\u592a\u96f6\u552e\u5c55\u8209\u8fa6\u4ee5\u4f86\uff0c\u6211\u5011\u898b\u8b49\u4e86\u54c1\u724c\u53c3\u5c55\u898f\u6a21\u7684\u986f\u8457\u589e\u9577\u2014\u2014\u5f9e2024\u5e74\u76841,200\u500b\u96f6\u552e\u54c1\u724c\u589e\u9577\u52302025\u5e74\u76842,200\u500b\uff0c\u589e\u5e45\u9ad8\u905483%\u3002\u96a8\u8457\u5c0d\u5275\u65b0\u548c\u4e0b\u4e00\u4ee3\u96f6\u552e\u89e3\u6c7a\u65b9\u6848\u7684\u9700\u6c42\u4e0d\u65b7\u589e\u9577\uff0c\u6211\u5011\u9810\u8a08\u4eca\u5e74\u54c1\u724c\u53c3\u8207\u5ea6\u5c07\u7e7c\u7e8c\u4fdd\u6301\u5f37\u52c1\u52e2\u982d\u3002\u300d<\/p>\n

\u5c55\u6703\u898f\u6a21\u64f4\u5bb9\uff0c\u6253\u9020\u6c89\u6d78\u5f0f\u9ad4\u9a57<\/b><\/p>\n

\u672c\u5c46\u5c55\u6703\u7684\u5c55\u5340\u9762\u7a4d\u5c07\u62d3\u5c55\u81f3\u6574\u6574\u5169\u5c64\uff0c\u5f70\u986f\u884c\u696d\u7684\u53c3\u8207\u71b1\u60c5\u8207\u9700\u6c42\u7684\u6fc0\u589e\u3002\u76ee\u524d\u5c55\u4f4d\u5df2\u552e\u51fa80%\uff0c\u5305\u62ecRelex\u3001Vusion\u3001Google\u5728\u5167\u7684300\u591a\u5bb6\u9818\u5148\u89e3\u6c7a\u65b9\u6848\u63d0\u4f9b\u5546\u5c07\u96c6\u4e2d\u5c55\u793a\u91cd\u5851\u96f6\u552e\u884c\u696d\u7684\u524d\u6cbf\u6280\u8853\u3002<\/p>\n

\u96f6\u552e\u5546\u53ef\u514d\u8cbb\u5165\u5834\u53c3\u89c0\u5c55\u5340\uff0c\u89aa\u8eab\u611f\u53d7\u9a45\u52d5\u96f6\u552e\u300c\u4e0b\u4e00\u500b\u7576\u4e0b\u300d(The Next Now)\u7684\u5404\u985e\u5275\u65b0\u6210\u679c\u3002<\/p>\n

NRF\u4e9e\u592a<\/b>\u5275\u65b0\u5c55\u5340\u91cd\u78c5\u56de\u6b78\uff0c\u898f\u6a21\u64f4\u5927<\/b>35%<\/b><\/p>\n

NRF\u4e9e\u592a\u5275\u65b0\u5c55\u5340\u662fNRF 2026 APAC\u7684\u6838\u5fc3\u4eae\u9ede\uff0c\u4eca\u5e74\u898f\u6a21\u5927\u5e45\u64f4\u5bb9\uff0c\u532f\u805a35\u5bb6\u524d\u6cbf\u5275\u65b0\u4f01\u696d\uff0c\u8f03\u53bb\u5e74\u589e\u957735%\u3002<\/p>\n

\u9019\u4e00\u7cbe\u5fc3\u7b56\u5283\u7684\u5c55\u5340\u5c07\u5448\u73fe\u5f15\u9818\u4e9e\u592a\u4e43\u81f3\u5168\u7403\u96f6\u552e\u8b8a\u9769\u7684\u7a81\u7834\u6027\u6280\u8853\uff0c\u5305\u62ec\uff1a<\/p>\n

– Rokt<\/a>\uff1a\u4f9d\u6258\u7b2c\u4e00\u65b9\u6578\u64da\u8207\u6a5f\u5668\u5b78\u7fd2\u4f86\u512a\u5316\u96fb\u5546\u7d50\u8cec\u9ad4\u9a57\uff0c\u5728\u300c\u4ea4\u6613\u6642\u523b\u300d\u6316\u6398\u589e\u91cf\u6536\u5165<\/p>\n

– JohnSmith.ai<\/a>\uff1a\u63d0\u4f9bAI\u54c1\u724c\u5927\u4f7f\uff0c\u5be6\u73fe\u5168\u5929\u5019\u5be6\u6642\u76f4\u64ad\u5e36\u8ca8\uff0c\u4fdd\u969c\u54c1\u724c\u4e92\u52d5\u4e00\u81f4\u6027<\/p>\n

– Cookiy AI<\/a>\uff1a\u901a\u904e\u8a9e\u97f3\u667a\u80fd\u9ad4\u958b\u5c55AI\u4e3b\u5c0e\u7684\u6d88\u8cbb\u8005\u8abf\u7814\uff0c\u70ba\u96f6\u552e\u5718\u968a\u5373\u6642\u751f\u6210\u53ef\u57f7\u884c\u7684\u6d1e\u5bdf<\/p>\n

\u9019\u4e9b\u5275\u65b0\u5171\u540c\u6298\u5c04\u51fa\u96f6\u552e\u884c\u696d\u5411AI\u9a45\u52d5\u3001\u6578\u64da\u6838\u5fc3\u3001\u9ad4\u9a57\u4e3b\u5c0e\u751f\u614b\u8f49\u578b\u7684\u6574\u9ad4\u8da8\u52e2\u3002<\/p>\n

\u9396\u5b9a\u4e9e\u592a\u9802\u7d1a\u96f6\u552e\u76db\u6703\u5e2d\u4f4d<\/b><\/p>\n

\u70ba\u61c9\u5c0d\u51fa\u884c\u6210\u672c\u4e0a\u6f32\u3001\u652f\u6301\u570b\u969b\u4eba\u58eb\u53c3\u6703\uff0cNRF 2026 APAC\u70ba\u7b26\u5408\u689d\u4ef6\u7684\u96f6\u552e\u5546\u53ca\u884c\u696d\u5408\u4f5c\u5925\u4f34\u901a\u7968\u6301\u6709\u8005\u63d0\u4f9b200\u7f8e\u5143\u51fa\u884c\u88dc\u8cbc\u3002<\/p>\n

\u901a\u7968\u6b0a\u76ca\u5305\u542b\uff1a<\/p>\n

– \u53c3\u820770<\/span>\u9918\u5834\u5c08\u696d\u5167\u5bb9\u6d3b\u52d5\uff0c\u6db5\u84cb\u4e3b\u65e8\u6f14\u8b1b\u3001\u5c08\u984c\u5206\u6703\u53ca\u53c3\u5c55\u5546\u5275\u65b0\u5206\u4eab<\/p>\n

– \u8207\u5168\u7403\u96f6\u552e\u9818\u8896\u5c08\u5c6c\u4ea4\u6d41\u7684\u6a5f\u6703<\/p>\n

– \u5c55\u6703\u5c55\u5340\u4e09\u5929\u5168\u7a0b\u901a\u884c\u6b0a\u9650<\/p>\n

\u66f4\u591a\u8a73\u60c5\u53ca\u689d\u6b3e\u8acb\u67e5\u95b1\u5b98\u7db2\uff1ahttps:\/\/nrfbigshowapac.nrf.com\/<\/u><\/a><\/p>\n

\u95dc\u65bc<\/b>NRF 2026: Retail’s Big Show Asia Pacific<\/b><\/p>\n

\u4e9e\u592a\u5730\u5340\u5177\u6709\u5f71\u97ff\u529b\u7684\u96f6\u552e\u884c\u696d\u76db\u6703\u5c07\u65bc2026\u5e746\u67082\u65e5\u81f34\u65e5\u5728\u65b0\u52a0\u5761\u8209\u8fa6\u3002\u672c\u5c46\u4e9e\u592a\u5c55\u6703\u532f\u805a\u5340\u57df\u96f6\u552e\u884c\u696d\u9818\u8896\uff0c\u5728\u9019\u7247\u5168\u7403\u589e\u9577\u6700\u5feb\u7684\u5e02\u5834\u642d\u5efa\u6cdb\u4e9e\u592a\u4ea4\u6d41\u5408\u4f5c\u5e73\u53f0\u3002\u5728\u70ba\u671f\u4e09\u5929\u7684\u6703\u8b70\u4e2d\uff0c\u96f6\u552e\u5c08\u696d\u4eba\u58eb\u53ef\u6c72\u53d6\u96f6\u552e\u9818\u8896\u7684\u524d\u6cbf\u7406\u5ff5\uff0c\u5728\u5168\u65b9\u4f4d\u5c55\u5340\u9ad4\u9a57\u6700\u65b0\u96f6\u552e\u89e3\u6c7a\u65b9\u6848\uff0c\u611f\u53d7\u5e02\u5834\u524d\u6cbf\u5275\u65b0\u8207\u7a81\u7834\u6027\u6280\u8853\u3002<\/p>\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

– \u898b\u8b49\u96f6\u552e\u300c\u4e0b\u4e00…<\/p>\n","protected":false},"author":16,"featured_media":428469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[40567],"tags":[],"class_list":["post-428468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-40567"],"acf":[],"yoast_head":"\nNRF 2026\u4e9e\u592a\u96f6\u552e\u5c55\u516c\u4f48\u91cd\u78c5\u5609\u8cd3\u3001\u64f4\u5bb9\u5c55\u6703\u53ca\u9650\u6642\u51fa\u884c\u88dc\u8cbc - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831<\/title>\n<meta name=\"description\" content=\"- \u898b\u8b49\u96f6\u552e\u300c\u4e0b\u4e00\u500b\u7576\u4e0b\u300d \u65b0\u52a0\u57612026\u5e744\u670821\u65e5 \/\u7f8e\u901a\u793e\/ -- \u7531\u7f8e\u570b\u5168\u570b\u96f6\u552e\u5546\u806f\u5408\u6703(NRF)\u8207Comexposium Singapore\u806f\u5408\u4e3b\u8fa6\u7684NRF 2026: Retail's Big Show Asia Pacific (NRF 2026 APAC)\uff08NRF 2026\u4e9e\u592a\u96f6\u552e\u5c55\uff09\uff0c\u71b1\u5ea6\u6301\u7e8c\u6500\u5347\uff0c\u5c07\u65bc2026\u5e746\u67082\u65e5\u81f34\u65e5\u5728\u65b0\u52a0\u5761\u532f\u805a\u4e9e\u592a\u5730\u5340\u5177\u6709\u5f71\u97ff\u529b\u7684\u96f6\u552e\u9818\u8896\u3001\u5275\u65b0\u5148\u92d2\u8207\u6c7a\u7b56\u4eba\u58eb\u3002 \u4f5c\u70ba\u4e9e\u592a\u5730\u5340\u5177\u6709\u5f71\u97ff\u529b\u7684\u96f6\u552e\u884c\u696d\u76db\u6703\uff0c\u672c\u5c46\u5c55\u6703\u9810\u8a08\u8fce\u4f8680\u591a\u500b\u570b\u5bb6\u548c\u5730\u5340\u76841.3\u842c\u4f59\u540d\u96f6\u552e\u5c08\u696d\u4eba\u58eb\uff0c\u532f\u805a2,500\u9918\u5bb6\u9818\u5148\u96f6\u552e\u54c1\u724c\u9ad8\u7ba1\uff0c\u5176\u4e2d\u5305\u62ecDFI\u96f6\u552e\u96c6\u5718\u3001\u7d72\u8299\u862d(Sephora)\u3001\u5168\u5bb6(FamilyMart)\u3001\u6234\u68ee(Dyson)\u3001Central Retail\u53ca\u806f\u5408\u5229\u83ef(Unilever)\u3002\u96a8\u8457\u4e9e\u592a\u6301\u7e8c\u5f15\u9818\u5168\u7403\u96f6\u552e\u672a\u4f86\u767c\u5c55\uff0cNRF 2026 APAC\u5c07\u6253\u9020\u4e00\u6d41\u7684\u5408\u4f5c\u4ea4\u6d41\u3001\u6d1e\u5bdf\u5206\u4eab\u8207\u5546\u696d\u8f49\u578b\u5e73\u53f0\u3002 \u5168\u7403\u96f6\u552e\u9818\u8896\u805a\u9996\uff0c\u6703\u8b70\u9663\u5bb9\u518d\u5347\u7d1a Olive Young\u3001Gill Capital (H&M)\u3001Woolworths Group\u7b49\u65b0\u4e00\u6279\u6f14\u8b1b\u5609\u8cd3\u78ba\u8a8d\u51fa\u5e2d\uff0c\u672c\u5c31\u661f\u5149\u71a0\u71a0\u7684\u5168\u7403\u96f6\u552e\u5609\u8cd3\u9663\u5bb9\u66f4\u52a0\u5f37\u5927\uff0c\u6703\u8b70\u8b70\u7a0b\u66f4\u5177\u4e16\u754c\u7d1a\u6c34\u6e96\u3002 LVMH\u5317\u7f8e\u5340\u524d\u4e3b\u5e2d\u517c\u9996\u5e2d\u57f7\u884c\u5b98Anish Melwani\u8868\u793a\uff1a\u300cNRF 2026 APAC\u662f\u4e00\u500b\u532f\u805a\u601d\u60f3\u3001\u4eba\u624d\u8207\u5275\u65b0\u7684\u5f37\u5927\u5e73\u53f0\uff0c\u6b63\u5728\u5851\u9020\u96f6\u552e\u696d\u7684\u672a\u4f86\u3002\u5728LVMH\uff0c\u6211\u5011\u6df1\u77e5\u5275\u65b0\u5c0d\u65bc\u63d0\u5347\u5ba2\u6236\u9ad4\u9a57\u81f3\u95dc\u91cd\u8981\uff0c\u540c\u6642\u4ea6\u9700\u5805\u5b88\u4f5c\u70ba\u54c1\u724c\u9748\u9b42\u7684\u7cbe\u6e5b\u5de5\u85dd\u3002\u6211\u671f\u5f85\u8207\u4e9e\u592a\u5730\u5340\u7684\u884c\u696d\u9818\u8896\u6df1\u5165\u4ea4\u6d41\uff0c\u5206\u4eab\u89c0\u9ede\uff0c\u52a9\u529b\u63a8\u52d5\u672c\u5340\u57df\u96f6\u552e\u696d\u7684\u4e0b\u4e00\u8f2a\u8b8a\u9769\u3002\u300d NRF\u7e3d\u88c1\u517c\u9996\u5e2d\u57f7\u884c\u5b98Matthew Shay\u6307\u51fa\uff1a\u300cNRF 2026 APAC\u662f\u96f6\u552e\u672a\u4f86\u5f9e\u9858\u666f\u8d70\u5411\u73fe\u5be6\u7684\u821e\u53f0\u3002\u9019\u662f\u4e00\u500b\u7d55\u4f73\u7684\u6a5f\u6703\uff0c\u8b93\u696d\u754c\u540c\u4ec1\u80fd\u5920\u8207\u884c\u696d\u9818\u8896\u4ea4\u6d41\u3001\u767c\u73fe\u7a81\u7834\u6027\u6280\u8853\uff0c\u4e26\u91cd\u65b0\u69cb\u60f3\u6211\u5011\u5728\u5feb\u901f\u8b8a\u5316\u7684\u74b0\u5883\u4e2d\u5982\u4f55\u670d\u52d9\u5ba2\u6236\u3002\u81ea\u9996\u5c46\u4e9e\u592a\u96f6\u552e\u5c55\u8209\u8fa6\u4ee5\u4f86\uff0c\u6211\u5011\u898b\u8b49\u4e86\u54c1\u724c\u53c3\u5c55\u898f\u6a21\u7684\u986f\u8457\u589e\u9577\u2014\u2014\u5f9e2024\u5e74\u76841,200\u500b\u96f6\u552e\u54c1\u724c\u589e\u9577\u52302025\u5e74\u76842,200\u500b\uff0c\u589e\u5e45\u9ad8\u905483%\u3002\u96a8\u8457\u5c0d\u5275\u65b0\u548c\u4e0b\u4e00\u4ee3\u96f6\u552e\u89e3\u6c7a\u65b9\u6848\u7684\u9700\u6c42\u4e0d\u65b7\u589e\u9577\uff0c\u6211\u5011\u9810\u8a08\u4eca\u5e74\u54c1\u724c\u53c3\u8207\u5ea6\u5c07\u7e7c\u7e8c\u4fdd\u6301\u5f37\u52c1\u52e2\u982d\u3002\u300d \u5c55\u6703\u898f\u6a21\u64f4\u5bb9\uff0c\u6253\u9020\u6c89\u6d78\u5f0f\u9ad4\u9a57 \u672c\u5c46\u5c55\u6703\u7684\u5c55\u5340\u9762\u7a4d\u5c07\u62d3\u5c55\u81f3\u6574\u6574\u5169\u5c64\uff0c\u5f70\u986f\u884c\u696d\u7684\u53c3\u8207\u71b1\u60c5\u8207\u9700\u6c42\u7684\u6fc0\u589e\u3002\u76ee\u524d\u5c55\u4f4d\u5df2\u552e\u51fa80%\uff0c\u5305\u62ecRelex\u3001Vusion\u3001Google\u5728\u5167\u7684300\u591a\u5bb6\u9818\u5148\u89e3\u6c7a\u65b9\u6848\u63d0\u4f9b\u5546\u5c07\u96c6\u4e2d\u5c55\u793a\u91cd\u5851\u96f6\u552e\u884c\u696d\u7684\u524d\u6cbf\u6280\u8853\u3002 \u96f6\u552e\u5546\u53ef\u514d\u8cbb\u5165\u5834\u53c3\u89c0\u5c55\u5340\uff0c\u89aa\u8eab\u611f\u53d7\u9a45\u52d5\u96f6\u552e\u300c\u4e0b\u4e00\u500b\u7576\u4e0b\u300d(The Next Now)\u7684\u5404\u985e\u5275\u65b0\u6210\u679c\u3002 NRF\u4e9e\u592a\u5275\u65b0\u5c55\u5340\u91cd\u78c5\u56de\u6b78\uff0c\u898f\u6a21\u64f4\u592735% NRF\u4e9e\u592a\u5275\u65b0\u5c55\u5340\u662fNRF 2026 APAC\u7684\u6838\u5fc3\u4eae\u9ede\uff0c\u4eca\u5e74\u898f\u6a21\u5927\u5e45\u64f4\u5bb9\uff0c\u532f\u805a35\u5bb6\u524d\u6cbf\u5275\u65b0\u4f01\u696d\uff0c\u8f03\u53bb\u5e74\u589e\u957735%\u3002 \u9019\u4e00\u7cbe\u5fc3\u7b56\u5283\u7684\u5c55\u5340\u5c07\u5448\u73fe\u5f15\u9818\u4e9e\u592a\u4e43\u81f3\u5168\u7403\u96f6\u552e\u8b8a\u9769\u7684\u7a81\u7834\u6027\u6280\u8853\uff0c\u5305\u62ec\uff1a - Rokt\uff1a\u4f9d\u6258\u7b2c\u4e00\u65b9\u6578\u64da\u8207\u6a5f\u5668\u5b78\u7fd2\u4f86\u512a\u5316\u96fb\u5546\u7d50\u8cec\u9ad4\u9a57\uff0c\u5728\u300c\u4ea4\u6613\u6642\u523b\u300d\u6316\u6398\u589e\u91cf\u6536\u5165 - JohnSmith.ai\uff1a\u63d0\u4f9bAI\u54c1\u724c\u5927\u4f7f\uff0c\u5be6\u73fe\u5168\u5929\u5019\u5be6\u6642\u76f4\u64ad\u5e36\u8ca8\uff0c\u4fdd\u969c\u54c1\u724c\u4e92\u52d5\u4e00\u81f4\u6027 - Cookiy AI\uff1a\u901a\u904e\u8a9e\u97f3\u667a\u80fd\u9ad4\u958b\u5c55AI\u4e3b\u5c0e\u7684\u6d88\u8cbb\u8005\u8abf\u7814\uff0c\u70ba\u96f6\u552e\u5718\u968a\u5373\u6642\u751f\u6210\u53ef\u57f7\u884c\u7684\u6d1e\u5bdf \u9019\u4e9b\u5275\u65b0\u5171\u540c\u6298\u5c04\u51fa\u96f6\u552e\u884c\u696d\u5411AI\u9a45\u52d5\u3001\u6578\u64da\u6838\u5fc3\u3001\u9ad4\u9a57\u4e3b\u5c0e\u751f\u614b\u8f49\u578b\u7684\u6574\u9ad4\u8da8\u52e2\u3002 \u9396\u5b9a\u4e9e\u592a\u9802\u7d1a\u96f6\u552e\u76db\u6703\u5e2d\u4f4d \u70ba\u61c9\u5c0d\u51fa\u884c\u6210\u672c\u4e0a\u6f32\u3001\u652f\u6301\u570b\u969b\u4eba\u58eb\u53c3\u6703\uff0cNRF 2026 APAC\u70ba\u7b26\u5408\u689d\u4ef6\u7684\u96f6\u552e\u5546\u53ca\u884c\u696d\u5408\u4f5c\u5925\u4f34\u901a\u7968\u6301\u6709\u8005\u63d0\u4f9b200\u7f8e\u5143\u51fa\u884c\u88dc\u8cbc\u3002 \u901a\u7968\u6b0a\u76ca\u5305\u542b\uff1a - \u53c3\u820770\u9918\u5834\u5c08\u696d\u5167\u5bb9\u6d3b\u52d5\uff0c\u6db5\u84cb\u4e3b\u65e8\u6f14\u8b1b\u3001\u5c08\u984c\u5206\u6703\u53ca\u53c3\u5c55\u5546\u5275\u65b0\u5206\u4eab - \u8207\u5168\u7403\u96f6\u552e\u9818\u8896\u5c08\u5c6c\u4ea4\u6d41\u7684\u6a5f\u6703 - \u5c55\u6703\u5c55\u5340\u4e09\u5929\u5168\u7a0b\u901a\u884c\u6b0a\u9650 \u66f4\u591a\u8a73\u60c5\u53ca\u689d\u6b3e\u8acb\u67e5\u95b1\u5b98\u7db2\uff1ahttps:\/\/nrfbigshowapac.nrf.com\/ \u95dc\u65bcNRF 2026: Retail's Big Show Asia Pacific \u4e9e\u592a\u5730\u5340\u5177\u6709\u5f71\u97ff\u529b\u7684\u96f6\u552e\u884c\u696d\u76db\u6703\u5c07\u65bc2026\u5e746\u67082\u65e5\u81f34\u65e5\u5728\u65b0\u52a0\u5761\u8209\u8fa6\u3002\u672c\u5c46\u4e9e\u592a\u5c55\u6703\u532f\u805a\u5340\u57df\u96f6\u552e\u884c\u696d\u9818\u8896\uff0c\u5728\u9019\u7247\u5168\u7403\u589e\u9577\u6700\u5feb\u7684\u5e02\u5834\u642d\u5efa\u6cdb\u4e9e\u592a\u4ea4\u6d41\u5408\u4f5c\u5e73\u53f0\u3002\u5728\u70ba\u671f\u4e09\u5929\u7684\u6703\u8b70\u4e2d\uff0c\u96f6\u552e\u5c08\u696d\u4eba\u58eb\u53ef\u6c72\u53d6\u96f6\u552e\u9818\u8896\u7684\u524d\u6cbf\u7406\u5ff5\uff0c\u5728\u5168\u65b9\u4f4d\u5c55\u5340\u9ad4\u9a57\u6700\u65b0\u96f6\u552e\u89e3\u6c7a\u65b9\u6848\uff0c\u611f\u53d7\u5e02\u5834\u524d\u6cbf\u5275\u65b0\u8207\u7a81\u7834\u6027\u6280\u8853\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingtungtimes.com.tw\/?p=428468\" 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2026\u4e9e\u592a\u96f6\u552e\u5c55\uff09\uff0c\u71b1\u5ea6\u6301\u7e8c\u6500\u5347\uff0c\u5c07\u65bc2026\u5e746\u67082\u65e5\u81f34\u65e5\u5728\u65b0\u52a0\u5761\u532f\u805a\u4e9e\u592a\u5730\u5340\u5177\u6709\u5f71\u97ff\u529b\u7684\u96f6\u552e\u9818\u8896\u3001\u5275\u65b0\u5148\u92d2\u8207\u6c7a\u7b56\u4eba\u58eb\u3002 \u4f5c\u70ba\u4e9e\u592a\u5730\u5340\u5177\u6709\u5f71\u97ff\u529b\u7684\u96f6\u552e\u884c\u696d\u76db\u6703\uff0c\u672c\u5c46\u5c55\u6703\u9810\u8a08\u8fce\u4f8680\u591a\u500b\u570b\u5bb6\u548c\u5730\u5340\u76841.3\u842c\u4f59\u540d\u96f6\u552e\u5c08\u696d\u4eba\u58eb\uff0c\u532f\u805a2,500\u9918\u5bb6\u9818\u5148\u96f6\u552e\u54c1\u724c\u9ad8\u7ba1\uff0c\u5176\u4e2d\u5305\u62ecDFI\u96f6\u552e\u96c6\u5718\u3001\u7d72\u8299\u862d(Sephora)\u3001\u5168\u5bb6(FamilyMart)\u3001\u6234\u68ee(Dyson)\u3001Central Retail\u53ca\u806f\u5408\u5229\u83ef(Unilever)\u3002\u96a8\u8457\u4e9e\u592a\u6301\u7e8c\u5f15\u9818\u5168\u7403\u96f6\u552e\u672a\u4f86\u767c\u5c55\uff0cNRF 2026 APAC\u5c07\u6253\u9020\u4e00\u6d41\u7684\u5408\u4f5c\u4ea4\u6d41\u3001\u6d1e\u5bdf\u5206\u4eab\u8207\u5546\u696d\u8f49\u578b\u5e73\u53f0\u3002 \u5168\u7403\u96f6\u552e\u9818\u8896\u805a\u9996\uff0c\u6703\u8b70\u9663\u5bb9\u518d\u5347\u7d1a Olive Young\u3001Gill Capital (H&M)\u3001Woolworths Group\u7b49\u65b0\u4e00\u6279\u6f14\u8b1b\u5609\u8cd3\u78ba\u8a8d\u51fa\u5e2d\uff0c\u672c\u5c31\u661f\u5149\u71a0\u71a0\u7684\u5168\u7403\u96f6\u552e\u5609\u8cd3\u9663\u5bb9\u66f4\u52a0\u5f37\u5927\uff0c\u6703\u8b70\u8b70\u7a0b\u66f4\u5177\u4e16\u754c\u7d1a\u6c34\u6e96\u3002 LVMH\u5317\u7f8e\u5340\u524d\u4e3b\u5e2d\u517c\u9996\u5e2d\u57f7\u884c\u5b98Anish Melwani\u8868\u793a\uff1a\u300cNRF 2026 APAC\u662f\u4e00\u500b\u532f\u805a\u601d\u60f3\u3001\u4eba\u624d\u8207\u5275\u65b0\u7684\u5f37\u5927\u5e73\u53f0\uff0c\u6b63\u5728\u5851\u9020\u96f6\u552e\u696d\u7684\u672a\u4f86\u3002\u5728LVMH\uff0c\u6211\u5011\u6df1\u77e5\u5275\u65b0\u5c0d\u65bc\u63d0\u5347\u5ba2\u6236\u9ad4\u9a57\u81f3\u95dc\u91cd\u8981\uff0c\u540c\u6642\u4ea6\u9700\u5805\u5b88\u4f5c\u70ba\u54c1\u724c\u9748\u9b42\u7684\u7cbe\u6e5b\u5de5\u85dd\u3002\u6211\u671f\u5f85\u8207\u4e9e\u592a\u5730\u5340\u7684\u884c\u696d\u9818\u8896\u6df1\u5165\u4ea4\u6d41\uff0c\u5206\u4eab\u89c0\u9ede\uff0c\u52a9\u529b\u63a8\u52d5\u672c\u5340\u57df\u96f6\u552e\u696d\u7684\u4e0b\u4e00\u8f2a\u8b8a\u9769\u3002\u300d NRF\u7e3d\u88c1\u517c\u9996\u5e2d\u57f7\u884c\u5b98Matthew Shay\u6307\u51fa\uff1a\u300cNRF 2026 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APAC\u7684\u6838\u5fc3\u4eae\u9ede\uff0c\u4eca\u5e74\u898f\u6a21\u5927\u5e45\u64f4\u5bb9\uff0c\u532f\u805a35\u5bb6\u524d\u6cbf\u5275\u65b0\u4f01\u696d\uff0c\u8f03\u53bb\u5e74\u589e\u957735%\u3002 \u9019\u4e00\u7cbe\u5fc3\u7b56\u5283\u7684\u5c55\u5340\u5c07\u5448\u73fe\u5f15\u9818\u4e9e\u592a\u4e43\u81f3\u5168\u7403\u96f6\u552e\u8b8a\u9769\u7684\u7a81\u7834\u6027\u6280\u8853\uff0c\u5305\u62ec\uff1a - Rokt\uff1a\u4f9d\u6258\u7b2c\u4e00\u65b9\u6578\u64da\u8207\u6a5f\u5668\u5b78\u7fd2\u4f86\u512a\u5316\u96fb\u5546\u7d50\u8cec\u9ad4\u9a57\uff0c\u5728\u300c\u4ea4\u6613\u6642\u523b\u300d\u6316\u6398\u589e\u91cf\u6536\u5165 - JohnSmith.ai\uff1a\u63d0\u4f9bAI\u54c1\u724c\u5927\u4f7f\uff0c\u5be6\u73fe\u5168\u5929\u5019\u5be6\u6642\u76f4\u64ad\u5e36\u8ca8\uff0c\u4fdd\u969c\u54c1\u724c\u4e92\u52d5\u4e00\u81f4\u6027 - Cookiy 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\u53c3\u820770\u9918\u5834\u5c08\u696d\u5167\u5bb9\u6d3b\u52d5\uff0c\u6db5\u84cb\u4e3b\u65e8\u6f14\u8b1b\u3001\u5c08\u984c\u5206\u6703\u53ca\u53c3\u5c55\u5546\u5275\u65b0\u5206\u4eab - \u8207\u5168\u7403\u96f6\u552e\u9818\u8896\u5c08\u5c6c\u4ea4\u6d41\u7684\u6a5f\u6703 - \u5c55\u6703\u5c55\u5340\u4e09\u5929\u5168\u7a0b\u901a\u884c\u6b0a\u9650 \u66f4\u591a\u8a73\u60c5\u53ca\u689d\u6b3e\u8acb\u67e5\u95b1\u5b98\u7db2\uff1ahttps:\/\/nrfbigshowapac.nrf.com\/ \u95dc\u65bcNRF 2026: Retail's Big Show Asia Pacific 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