{"id":427392,"date":"2026-04-17T14:56:00","date_gmt":"2026-04-17T06:56:00","guid":{"rendered":"https:\/\/pingtungtimes.com.tw\/?p=427392"},"modified":"2026-04-17T14:56:00","modified_gmt":"2026-04-17T06:56:00","slug":"iab-hong-kong-%e6%95%b8%e7%a2%bc%e5%a4%a7%e7%8d%8e-2025%e8%a1%a8%e6%8f%9a%e5%82%91%e5%87%ba%e6%95%b8%e7%a2%bc%e7%87%9f%e9%8a%b7%e6%88%90%e5%b0%b1-%e9%a6%99%e6%b8%af%e9%ba%a5%e7%95%b6%e5%8b%9e%e5%8f%8a","status":"publish","type":"post","link":"https:\/\/pingtungtimes.com.tw\/?p=427392","title":{"rendered":"IAB Hong Kong \u6578\u78bc\u5927\u734e 2025\u8868\u63da\u5091\u51fa\u6578\u78bc\u71df\u92b7\u6210\u5c31 \u9999\u6e2f\u9ea5\u7576\u52de\u53ca OMD Hong Kong \u69ae\u81ba\u5e74\u5ea6\u5927\u734e\u5f97\u4e3b"},"content":{"rendered":"<div>\n<p><span class=\"legendSpanClass\">\u9999\u6e2f<\/span><span class=\"legendSpanClass\">2026\u5e744\u670817\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u300cIAB Hong Kong\u6578\u78bc\u5927\u734e2025\u300d\u9812\u734e\u5178\u79ae\u65bc3\u670816\u65e5\u5728M+\u749e\uff08AGATE\uff09\u5713\u6eff\u8209\u884c\u3002\u8a72\u5178\u79ae\u65e8\u5728\u8868\u63da\u5728\u9999\u6e2f\u6578\u78bc\u71df\u92b7\u9818\u57df\u8868\u73fe\u5353\u8d8a\u7684\u54c1\u724c\u53ca\u6a5f\u69cb\u3002\u9019\u6b21\u76db\u6703\u532f\u805a\u4e86\u8d85\u904e300\u4f4d\u5e02\u5834\u71df\u92b7\u5c08\u624d\u3001\u5ee3\u544a\u4ee3\u7406\u53ca\u54c1\u724c\u9818\u8896\uff0c\u5927\u5bb6\u5171\u540c\u898b\u8b49\u696d\u754c\u5728\u77ac\u606f\u842c\u8b8a\u7684\u6578\u78bc\u71df\u92b7\u74b0\u5883\u4e2d\uff0c\u6301\u7e8c\u8ffd\u6c42\u5275\u65b0\u8207\u5353\u8d8a\u3002\u6587\u5275\u7522\u696d\u5c08\u54e1\u9ece\u7d30\u660e\u5973\u58eb\u849e\u81e8\uff0c\u64d4\u4efb\u4e3b\u79ae\u5609\u8cd3\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/2956945\/iabawards_2025_Logo_and_trophy_black_2025.html\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\">  <\/a> <br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>\u672c\u5c46\u5927\u734e\u8a2d\u6709\u516b\u500b\u985e\u5225\u53ca\u56db\u500b\u5168\u5834\u69ae\u8b7d\uff0c\u5f70\u986f\u6578\u78bc\u71df\u92b7\u751f\u614b\u7684\u591a\u5143\u767c\u5c55\u8da8\u52e2\uff0c\u4ee5\u53ca\u696d\u754c\u5c0d\u8de8\u5883\u5354\u4f5c\u3001\u65b0\u8208\u79d1\u6280\u8207\u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u5275\u610f\u7684\u9ad8\u5ea6\u91cd\u8996\u3002<\/p>\n<p>\u4eca\u5c46\u5171\u6709 72 \u500b\u54c1\u724c\u63d0\u4ea4\u8fd1 200 \u4ef6\u53c3\u8cfd\u4f5c\u54c1\uff0c\u53c3\u8cfd\u54c1\u724c\u6578\u91cf\u5275\u6b77\u5c46\u65b0\u9ad8\uff0c\u9032\u4e00\u6b65\u978f\u56fa\u8a72\u734e\u9805\u4f5c\u70ba\u672c\u5730\u696d\u754c\u8a55\u6838\u6578\u78bc\u71df\u92b7\u6210\u6548\u6307\u6a19\u7684\u9818\u5c0e\u5730\u4f4d\u3002\u6240\u6709\u53c3\u8cfd\u4f5c\u54c1\u5747\u7531\u4f86\u81ea\u54c1\u724c\u3001\u4ee3\u7406\u5546\u3001\u5b78\u8853\u754c\u53ca\u79d1\u6280\u5e73\u53f0\u7684 64 \u4f4d\u7368\u7acb\u8a55\u5be9\u56b4\u8b39\u8a55\u6838\uff0c\u78ba\u4fdd\u8a55\u9078\u7d50\u679c\u516c\u5e73\u516c\u6b63\u3002(<a href=\"https:\/\/iabhongkong.com\/judges\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\">\u6309\u6b64<\/a>\u67e5\u770b\u5b8c\u6574\u8a55\u5be9\u540d\u55ae\u3002)<\/p>\n<p><u><b>\u4e3b\u8981\u5f97\u734e\u540d\u55ae\u5982\u4e0b\uff1a<\/b><\/u><\/p>\n<ul type=\"disc\">\n<li><b>\u6700\u4f73\u54c1\u724c\u63a8\u5ee3\u734e\uff08\u91d1\u734e\uff09\uff1a<\/b>McDonald&#8217;s &#8211; Back to The Beginning \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09<\/li>\n<li><b>\u6700\u4f73\u8de8\u5883\u5ba3\u50b3\u6d3b\u52d5\uff08\u91d1\u734e\uff09\uff1a<\/b>The Panda-Monium: When Pandas Became Family\uff08\u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\uff1b\u4ee3\u7406\uff1aEternityX Marketing Technology Limited\uff09<\/li>\n<li><b>\u6700\u4f73\u5c0f\u9810\u7b97\u5ba3\u50b3\u6d3b\u52d5\uff08\u91d1\u734e\uff09\uff1a<\/b>The Airport Code War \uff08\u54c1\u724c\uff1aUber Hong Kong\uff1b \u4ee3\u7406\uff1aOmelette Digital\uff09<\/li>\n<li><b>\u6700\u4f73\u4eba\u5de5\u667a\u80fd\u53ca\u6280\u8853\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1a<\/b>HSBC Loan &#8211; Tax Election Campaign \uff08\u54c1\u724c\uff1a \u6ed9\u8c50\u9280\u884c\uff1b\u4ee3\u7406\uff1aQuantcast, Omnicom Media, Saatchi &amp; Saatchi\uff09<\/li>\n<li><b>\u6700\u4f73\u5275\u65b0\u5167\u5bb9\u7b56\u5283\u734e\uff08\u91d1\u734e\uff09\uff1a<\/b>McDonald&#8217;s &#8211; Back to The Beginning\uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09<\/li>\n<li><b>\u6700\u4f73\u6578\u64da\u5206\u6790\u53ca\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1a<\/b>Salary Intelligence \u2013 Bonus Saver Performance Engine \uff08\u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\uff1b\u4ee3\u7406\uff1adentsu Hong Kong, Hungry Digital\uff09<\/li>\n<li><b>\u6700\u4f73\u5168\u901a\u8def\u7b56\u7565\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1a<\/b>50 Benches (\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong)<\/li>\n<li><b>\u6700\u4f73\u7e3e\u6548\u71df\u92b7\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1a<\/b>Always On Performance Campaign \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a\uff1b\u4ee3\u7406\uff1aFABCOM Limited\uff09<\/li>\n<\/ul>\n<p><b><u>\u5e74\u5ea6\u56db\u5927\u69ae\u8b7d<\/u><\/b><\/p>\n<ul type=\"disc\">\n<li><b>\u5e74\u5ea6\u71df\u92b7\u5927\u734e\uff1a<\/b>McDonald&#8217;s &#8211; Back to The Beginning \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de; \u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09<\/li>\n<li><b>\u5e74\u5ea6\u6700\u4f73\u54c1\u724c\uff1a<\/b>\u9999\u6e2f\u9ea5\u7576\u52de<\/li>\n<li><b>\u5e74\u5ea6\u6700\u4f73\u5ee3\u544a\u516c\u53f8\uff1a<\/b>OMD Hong Kong<\/li>\n<li><b>\u5e74\u5ea6\u6700\u4f73\u6578\u78bc\u71df\u92b7\u5c08\u5bb6\uff1a<\/b>\u8521\u5b50\u5065\uff08\u9999\u6e2f\u9ea5\u7576\u52de\uff09<\/li>\n<\/ul>\n<p>\u4f5c\u70ba\u5168\u6e2f\u552f\u4e00\u7531\u975e\u725f\u5229\u6a5f\u69cb\u4e3b\u8fa6\u7684\u6578\u78bc\u71df\u92b7\u734e\u9805\uff0c\u300cIAB Hong Kong \u6578\u78bc\u5927\u734e\u300d\u81f4\u529b\u8868\u63da\u5353\u8d8a\u5275\u4f5c\u6210\u679c\uff0c\u4e26\u611f\u8b1d\u5404\u5408\u4f5c\u5925\u4f34\u7684\u9f0e\u529b\u652f\u6301 \u2014\u2014 \u91d1\u8d0a\u52a9\u5546\u5305\u62ec EternityX\u3001\u6052\u751f\u9280\u884c\u53ca\u96fb\u8996\u5ee3\u64ad\u6709\u9650\u516c\u53f8\uff08TVB\uff09\uff1b\u9280\u8d0a\u52a9\u5546\u5247\u5305\u62ec AnyMind Group\u3001HK01\u3001\u9999\u6e2f\u96fb\u8a0a\uff08HKT\uff09\u3001iClick Interactive\u53ca \u5efa\u83ef\u96c6\u5718\uff08Uni-China Group\uff09\u3002<\/p>\n<p>\u606d\u559c\u6240\u6709\u5f97\u734e\u8005\u53ca\u53c3\u8cfd\u55ae\u4f4d\uff0c\u6301\u7e8c\u63a8\u52d5\u6578\u78bc\u71df\u92b7\u7684\u5275\u65b0\u8207\u5353\u8d8a\uff01<\/p>\n<p>\u8acb\u9ede\u64ca<a href=\"https:\/\/www.xxpie.com\/m\/album?id=69aeecc552592a6ade94ba3a&amp;source=SHARE_LINK&amp;r=6461\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\">\u6b64\u8655<\/a>\u4e0b\u8f09\u6d3b\u52d5\u7167\u7247\u3002\u7f8e\u901a\u793e\uff08PR Newswire\uff09\u70ba IAB HK \u7684\u5b98\u65b9\u65b0\u805e\u7a3f\u767c\u5e03\u5408\u4f5c\u5925\u4f34\u3002<\/p>\n<p><u>\u95dc\u65bc IAB HK\u00a0<br \/><\/u>IAB HK \u662f\u9999\u6e2f\u9818\u5148\u7684\u975e\u725f\u5229\u6578\u78bc\u71df\u92b7\u5354\u6703\uff0c\u81f4\u529b\u65bc\u63a8\u52d5\u6578\u78bc\u71df\u92b7\u7684\u767c\u5c55\u3001\u512a\u5316\u884c\u696d\u6a19\u6e96\u53ca\u57f9\u80b2\u5c08\u696d\u4eba\u624d\u3002\u5354\u6703\u64c1\u6709\u8d85\u904e 130 \u5bb6\u6703\u54e1\u516c\u53f8\uff0c\u5305\u62ec\u5a92\u9ad4\u3001\u5ee3\u544a\u5e73\u53f0\u3001\u4ee3\u7406\u516c\u53f8\u53ca\u54c1\u724c\u4f01\u696d\u3002\u5275\u59cb\u6210\u54e1\u5305\u62ec comScore\u3001Meta\u3001Google\u3001\u5357\u83ef\u65e9\u5831\u53ca Yahoo!\uff0c\u4e26\u8207 PwC \u7dca\u5bc6\u5408\u4f5c\uff0c\u70ba\u9999\u6e2f\u6578\u78bc\u71df\u92b7\u884c\u696d\u7684\u672a\u4f86\u6ce8\u5165\u65b0\u52d5\u529b\u3002<\/p>\n<p><b>2025 IAB HK\u6578\u78bc\u5927\u734e\u5b8c\u6574\u5f97\u734e\u540d\u55ae<\/b><\/p>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\" class=\"prnbcc\">\n<tbody>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u7d44\u5225<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u734e\u9805<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c (Brand)\uff0f\u4ee3\u7406 (Agency)<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9805\u76ee\u540d\u7a31<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"4\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u6700\u4f73\u54c1\u724c\u63a8\u5ee3\u734e<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Branding Campaign<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u91d1<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">McDonald&#8217;s &#8211; Back to The Beginning<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9280<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1aPreface<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1a-<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Just Start<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9285<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u6052\u751f\u9280\u884c<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aSunny Idea (HK) Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u6052\u751fPreferred Banking &#8211; \u795e\u90e8\u7f72!\u7206\u76e1\u4efd\u7ce7\u6bcf\u4e00\u868a<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u512a\u7570\u734e<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aThe Bread Digital Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u6d77\u6d0b\u516c\u5712\u54c8\u56c9\u5582\u5168\u5712\u796d 2025\uff1a\u9811\u9b42 &#8211; \u51a5\u9811\u4e0d\u9748\uff0c\u8981\u73a9\u5c31\u8981\u9084<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"3\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u6700\u4f73\u8de8\u5883\u5ba3\u50b3\u6d3b\u52d5<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Cross-border Campaign<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u91d1<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aEternityX Marketing Technology Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">The Panda-Monium: When Pandas Became Family<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9280<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aOmnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">HSBC Premier x HSBC Life campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9285<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u674e\u9326\u8a18<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aHavas Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Flavours That Bind \u2013 Hong Kong at the Heart of a Global Launch<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"3\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u6700\u4f73\u5c0f\u9810\u7b97\u5ba3\u50b3\u6d3b\u52d5<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Small Budget Campaign<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u91d1<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1aUber Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aOmelette Digital<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">The Airport Code War<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9280<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u5927\u5feb\u6d3b\u96c6\u5718<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aCMRS Digital Solutions Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">FAIRWOOD ORANGE: 72 HOURS FROM MEME TO MILLIONS<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9285<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aNoah Workshop<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">SamGor \u9b77\u563b\u54c8<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"6\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u6700\u4f73\u4eba\u5de5\u667a\u80fd\u53ca\u6280\u8853\u61c9\u7528\u734e<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Use of AI &amp; Technology<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u91d1<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aQuantcast, Omnicom Media, Saatchi &amp; Saatchi<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u7a05\u5b63\u4ee3\u7406\u4eba<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9280<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1adentsu Hong Kong, Accenture Song, Adzymic<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Standard Chartered &#8220;FLY MOMENTS&#8221; Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9285<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u6e2f\u9435\u516c\u53f8<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aCherrypicks Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u6e2f\u9435\u516c\u53f8 \u6e2f\u9435\u300c\u95dc\u611b\u5171\u4e58\u300d\u624b\u6a5f\u61c9\u7528\u7a0b\u5f0f 2.0 &#8211; \u70ba\u7279\u6b8a\u9700\u6c42\u9867\u5ba2\u800c\u8a2d\u7684\u5171\u878d\u51fa\u884c\u65b9\u6848<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u512a\u7570\u734e<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u9999\u6e2f\u96fb\u8a0a<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aCan&#8217;t Sleep Tonite Ltd.<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8216;The Thinking Game&#8217;: Architecting Value Dominance.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u512a\u7570\u734e<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u9999\u6e2f\u7f8e\u8d0a\u81e3<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aPHD Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Total Equity Campaign _Video-Reach-Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u512a\u7570\u734e<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1aMox Bank Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aAppier, Hearts &amp; Science<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">FLYWITHMOX: AI-Driven User Acquisition Innovation for Mox Credit<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u6700\u4f73\u5275\u65b0\u5167\u5bb9\u7b56\u5283\u734e<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Use of Content Innovation<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u91d1<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">McDonald&#8217;s \u2013 Back to The Beginning<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9280<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u8b5a\u4ed4\u96f2\u5357\u7c73\u7dda\u53ca\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aDe goose Limited, \u5408\u95ca(\u9999\u6e2f)\u79d1\u6280\u6709\u9650\u516c\u53f8<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">TamJai and TamJai SamGor Loyalty App&#8217;s finale &#8211; Bespoke RPG Mission Games<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9285<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u6e2f\u9435\u516c\u53f8<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aBBDO Hong Kong, WPP Media Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4eca\u65e5\u8d77\u5efa\u597d\u672a\u4f86<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u512a\u7570\u734e<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a50\u60e0\u7537\u58eb<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aiProspect Hong Kong, ZOO Allies Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Hair Freedom: The Ultimate Hair Growth Duo<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u512a\u7570\u734e<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u6052\u751f\u9280\u884c<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aBYFA Consultancy<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u6052\u751f\u9632\u9a19\u5927\u60e1\u968a<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"4\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u6700\u4f73\u6578\u64da\u5206\u6790\u53ca\u61c9\u7528\u734e<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Use of Data &amp; Insights<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u91d1<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1adentsu Hong Kong, Hungry Digital<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u6e23\u6253 Bonus Saver \u734e\u8cde\u8a08\u5283\u300e\u4eba\u5de5\u300f\u667a\u80fd \u751f\u6210\u7121\u9650\u53ef\u80fd<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9280<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aFABCOM Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Always On Performance Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9285<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aOmnicom Media, Hungry Digital<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u5317\u4e0a or \u4e0d\u4e0a\uff1f &#8211; That is the Question<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u512a\u7570\u734e<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">McDonald&#8217;s App Activation<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"6\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u6700\u4f73\u5168\u901a\u8def\u7b56\u7565\u61c9\u7528\u734e<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Use of Omnichannel Strategy<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u91d1<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">50 Benches<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9280<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aEternityX Marketing Technology Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">The Panda-Monium: When Pandas Became Family<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9285<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aThe Bread Digital Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u6d77\u6d0b\u516c\u5712\u54c8\u56c9\u5582\u5168\u5712\u796d 2025\uff1a\u9811\u9b42 &#8211; \u51a5\u9811\u4e0d\u9748\uff0c\u8981\u73a9\u5c31\u8981\u9084<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u512a\u7570\u734e<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aOmnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">HSBC Premier Elite &#8211; Client Continuum Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u512a\u7570\u734e<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1aSHISEIDO HONG KONG<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aiProspect, Omelette Digital, Pontac, Untitled <\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">ULTIMUNE Full Bloom Beauty Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u512a\u7570\u734e<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aNoah Workshop<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4e09\u54e5\u9ebb\u8fa3\u6e6f\u676f\u9eb5<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"4\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u6700\u4f73\u7e3e\u6548\u71df\u92b7\u61c9\u7528\u734e<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Use of Performance Marketing<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u91d1<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aFABCOM Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Always On Performance Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9280<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1adentsu Hong Kong, Accenture Song, Adzymic<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Standard Chartered &#8220;FLY MOMENTS&#8221; Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9285<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u6052\u751f\u9280\u884c<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aWPP Media<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u6052\u751f Preferred Banking &#8211; \u795e\u90e8\u7f72!\u7206\u76e1\u4efd\u7ce7\u6bcf\u4e00\u868a<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u512a\u7570\u734e<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u90a6\u6c11\u65e5\u672c\u8ca1\u52d9<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1aWPP Media<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Promise Always-On Acquisition Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u5e74\u5ea6\u71df\u92b7\u5927\u734e<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Campaign of the Year<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8211;<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">McDonald&#8217;s \u2013 Back to The Beginning<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u5e74\u5ea6\u6700\u4f73\u54c1\u724c<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Brand of the Year <\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8211;<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"2\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9999\u6e2f\u9ea5\u7576\u52de<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u5e74\u5ea6\u6700\u4f73\u5ee3\u544a\u516c\u53f8<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Agency of the Year<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8211;<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"2\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">OMD Hong Kong<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u5e74\u5ea6\u6700\u4f73\u6578\u78bc\u71df\u92b7\u5c08\u5bb6<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Marketer of the Year<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8211;<\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"2\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u9999\u6e2f\u9ea5\u7576\u52de Ivan Choi<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>\u5982\u6b32\u67e5\u770b\u5b8c\u6574\u5165\u570d\u540d\u55ae\uff0c\u8acb<a href=\"https:\/\/iabhongkong.com\/iab-hk-digital-awards-2025-finalists-announcement-0\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\">\u6309\u6b64<\/a>\u3002<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u9999\u6e2f2026\u5e744\u670817\u65e5 \/\u7f8e&#8230;<\/p>\n","protected":false},"author":16,"featured_media":427393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[40567],"tags":[],"class_list":["post-427392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-40567"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IAB Hong Kong \u6578\u78bc\u5927\u734e 2025\u8868\u63da\u5091\u51fa\u6578\u78bc\u71df\u92b7\u6210\u5c31 \u9999\u6e2f\u9ea5\u7576\u52de\u53ca OMD Hong Kong \u69ae\u81ba\u5e74\u5ea6\u5927\u734e\u5f97\u4e3b - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831<\/title>\n<meta name=\"description\" content=\"\u9999\u6e2f2026\u5e744\u670817\u65e5 \/\u7f8e\u901a\u793e\/ -- \u300cIAB Hong Kong\u6578\u78bc\u5927\u734e2025\u300d\u9812\u734e\u5178\u79ae\u65bc3\u670816\u65e5\u5728M+\u749e\uff08AGATE\uff09\u5713\u6eff\u8209\u884c\u3002\u8a72\u5178\u79ae\u65e8\u5728\u8868\u63da\u5728\u9999\u6e2f\u6578\u78bc\u71df\u92b7\u9818\u57df\u8868\u73fe\u5353\u8d8a\u7684\u54c1\u724c\u53ca\u6a5f\u69cb\u3002\u9019\u6b21\u76db\u6703\u532f\u805a\u4e86\u8d85\u904e300\u4f4d\u5e02\u5834\u71df\u92b7\u5c08\u624d\u3001\u5ee3\u544a\u4ee3\u7406\u53ca\u54c1\u724c\u9818\u8896\uff0c\u5927\u5bb6\u5171\u540c\u898b\u8b49\u696d\u754c\u5728\u77ac\u606f\u842c\u8b8a\u7684\u6578\u78bc\u71df\u92b7\u74b0\u5883\u4e2d\uff0c\u6301\u7e8c\u8ffd\u6c42\u5275\u65b0\u8207\u5353\u8d8a\u3002\u6587\u5275\u7522\u696d\u5c08\u54e1\u9ece\u7d30\u660e\u5973\u58eb\u849e\u81e8\uff0c\u64d4\u4efb\u4e3b\u79ae\u5609\u8cd3\u3002       \u672c\u5c46\u5927\u734e\u8a2d\u6709\u516b\u500b\u985e\u5225\u53ca\u56db\u500b\u5168\u5834\u69ae\u8b7d\uff0c\u5f70\u986f\u6578\u78bc\u71df\u92b7\u751f\u614b\u7684\u591a\u5143\u767c\u5c55\u8da8\u52e2\uff0c\u4ee5\u53ca\u696d\u754c\u5c0d\u8de8\u5883\u5354\u4f5c\u3001\u65b0\u8208\u79d1\u6280\u8207\u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u5275\u610f\u7684\u9ad8\u5ea6\u91cd\u8996\u3002 \u4eca\u5c46\u5171\u6709 72 \u500b\u54c1\u724c\u63d0\u4ea4\u8fd1 200 \u4ef6\u53c3\u8cfd\u4f5c\u54c1\uff0c\u53c3\u8cfd\u54c1\u724c\u6578\u91cf\u5275\u6b77\u5c46\u65b0\u9ad8\uff0c\u9032\u4e00\u6b65\u978f\u56fa\u8a72\u734e\u9805\u4f5c\u70ba\u672c\u5730\u696d\u754c\u8a55\u6838\u6578\u78bc\u71df\u92b7\u6210\u6548\u6307\u6a19\u7684\u9818\u5c0e\u5730\u4f4d\u3002\u6240\u6709\u53c3\u8cfd\u4f5c\u54c1\u5747\u7531\u4f86\u81ea\u54c1\u724c\u3001\u4ee3\u7406\u5546\u3001\u5b78\u8853\u754c\u53ca\u79d1\u6280\u5e73\u53f0\u7684 64 \u4f4d\u7368\u7acb\u8a55\u5be9\u56b4\u8b39\u8a55\u6838\uff0c\u78ba\u4fdd\u8a55\u9078\u7d50\u679c\u516c\u5e73\u516c\u6b63\u3002(\u6309\u6b64\u67e5\u770b\u5b8c\u6574\u8a55\u5be9\u540d\u55ae\u3002) \u4e3b\u8981\u5f97\u734e\u540d\u55ae\u5982\u4e0b\uff1a   \u6700\u4f73\u54c1\u724c\u63a8\u5ee3\u734e\uff08\u91d1\u734e\uff09\uff1aMcDonald&#039;s - Back to The Beginning \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09  \u6700\u4f73\u8de8\u5883\u5ba3\u50b3\u6d3b\u52d5\uff08\u91d1\u734e\uff09\uff1aThe Panda-Monium: When Pandas Became Family\uff08\u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\uff1b\u4ee3\u7406\uff1aEternityX Marketing Technology Limited\uff09  \u6700\u4f73\u5c0f\u9810\u7b97\u5ba3\u50b3\u6d3b\u52d5\uff08\u91d1\u734e\uff09\uff1aThe Airport Code War \uff08\u54c1\u724c\uff1aUber Hong Kong\uff1b \u4ee3\u7406\uff1aOmelette Digital\uff09  \u6700\u4f73\u4eba\u5de5\u667a\u80fd\u53ca\u6280\u8853\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aHSBC Loan - Tax Election Campaign \uff08\u54c1\u724c\uff1a \u6ed9\u8c50\u9280\u884c\uff1b\u4ee3\u7406\uff1aQuantcast, Omnicom Media, Saatchi &amp; Saatchi\uff09  \u6700\u4f73\u5275\u65b0\u5167\u5bb9\u7b56\u5283\u734e\uff08\u91d1\u734e\uff09\uff1aMcDonald&#039;s - Back to The Beginning\uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09  \u6700\u4f73\u6578\u64da\u5206\u6790\u53ca\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aSalary Intelligence \u2013 Bonus Saver Performance Engine \uff08\u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\uff1b\u4ee3\u7406\uff1adentsu Hong Kong, Hungry Digital\uff09  \u6700\u4f73\u5168\u901a\u8def\u7b56\u7565\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1a50 Benches (\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong)  \u6700\u4f73\u7e3e\u6548\u71df\u92b7\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aAlways On Performance Campaign \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a\uff1b\u4ee3\u7406\uff1aFABCOM Limited\uff09  \u5e74\u5ea6\u56db\u5927\u69ae\u8b7d   \u5e74\u5ea6\u71df\u92b7\u5927\u734e\uff1aMcDonald&#039;s - Back to The Beginning \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de; \u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09  \u5e74\u5ea6\u6700\u4f73\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de  \u5e74\u5ea6\u6700\u4f73\u5ee3\u544a\u516c\u53f8\uff1aOMD Hong Kong  \u5e74\u5ea6\u6700\u4f73\u6578\u78bc\u71df\u92b7\u5c08\u5bb6\uff1a\u8521\u5b50\u5065\uff08\u9999\u6e2f\u9ea5\u7576\u52de\uff09  \u4f5c\u70ba\u5168\u6e2f\u552f\u4e00\u7531\u975e\u725f\u5229\u6a5f\u69cb\u4e3b\u8fa6\u7684\u6578\u78bc\u71df\u92b7\u734e\u9805\uff0c\u300cIAB Hong Kong \u6578\u78bc\u5927\u734e\u300d\u81f4\u529b\u8868\u63da\u5353\u8d8a\u5275\u4f5c\u6210\u679c\uff0c\u4e26\u611f\u8b1d\u5404\u5408\u4f5c\u5925\u4f34\u7684\u9f0e\u529b\u652f\u6301 \u2014\u2014 \u91d1\u8d0a\u52a9\u5546\u5305\u62ec EternityX\u3001\u6052\u751f\u9280\u884c\u53ca\u96fb\u8996\u5ee3\u64ad\u6709\u9650\u516c\u53f8\uff08TVB\uff09\uff1b\u9280\u8d0a\u52a9\u5546\u5247\u5305\u62ec AnyMind Group\u3001HK01\u3001\u9999\u6e2f\u96fb\u8a0a\uff08HKT\uff09\u3001iClick Interactive\u53ca \u5efa\u83ef\u96c6\u5718\uff08Uni-China Group\uff09\u3002 \u606d\u559c\u6240\u6709\u5f97\u734e\u8005\u53ca\u53c3\u8cfd\u55ae\u4f4d\uff0c\u6301\u7e8c\u63a8\u52d5\u6578\u78bc\u71df\u92b7\u7684\u5275\u65b0\u8207\u5353\u8d8a\uff01 \u8acb\u9ede\u64ca\u6b64\u8655\u4e0b\u8f09\u6d3b\u52d5\u7167\u7247\u3002\u7f8e\u901a\u793e\uff08PR Newswire\uff09\u70ba IAB HK \u7684\u5b98\u65b9\u65b0\u805e\u7a3f\u767c\u5e03\u5408\u4f5c\u5925\u4f34\u3002 \u95dc\u65bc IAB HK\u00a0IAB HK \u662f\u9999\u6e2f\u9818\u5148\u7684\u975e\u725f\u5229\u6578\u78bc\u71df\u92b7\u5354\u6703\uff0c\u81f4\u529b\u65bc\u63a8\u52d5\u6578\u78bc\u71df\u92b7\u7684\u767c\u5c55\u3001\u512a\u5316\u884c\u696d\u6a19\u6e96\u53ca\u57f9\u80b2\u5c08\u696d\u4eba\u624d\u3002\u5354\u6703\u64c1\u6709\u8d85\u904e 130 \u5bb6\u6703\u54e1\u516c\u53f8\uff0c\u5305\u62ec\u5a92\u9ad4\u3001\u5ee3\u544a\u5e73\u53f0\u3001\u4ee3\u7406\u516c\u53f8\u53ca\u54c1\u724c\u4f01\u696d\u3002\u5275\u59cb\u6210\u54e1\u5305\u62ec comScore\u3001Meta\u3001Google\u3001\u5357\u83ef\u65e9\u5831\u53ca Yahoo!\uff0c\u4e26\u8207 PwC \u7dca\u5bc6\u5408\u4f5c\uff0c\u70ba\u9999\u6e2f\u6578\u78bc\u71df\u92b7\u884c\u696d\u7684\u672a\u4f86\u6ce8\u5165\u65b0\u52d5\u529b\u3002 2025 IAB HK\u6578\u78bc\u5927\u734e\u5b8c\u6574\u5f97\u734e\u540d\u55ae          \u7d44\u5225   \u734e\u9805   \u54c1\u724c (Brand)\uff0f\u4ee3\u7406 (Agency)   \u9805\u76ee\u540d\u7a31        \u6700\u4f73\u54c1\u724c\u63a8\u5ee3\u734eBest Branding Campaign   \u91d1   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   McDonald&#039;s - Back to The Beginning        \u9280   \u54c1\u724c\uff1aPreface\u4ee3\u7406\uff1a-   Just Start        \u9285   \u54c1\u724c\uff1a\u6052\u751f\u9280\u884c\u4ee3\u7406\uff1aSunny Idea (HK) Limited   \u6052\u751fPreferred Banking - \u795e\u90e8\u7f72!\u7206\u76e1\u4efd\u7ce7\u6bcf\u4e00\u868a        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aThe Bread Digital Limited   \u6d77\u6d0b\u516c\u5712\u54c8\u56c9\u5582\u5168\u5712\u796d 2025\uff1a\u9811\u9b42 - \u51a5\u9811\u4e0d\u9748\uff0c\u8981\u73a9\u5c31\u8981\u9084        \u6700\u4f73\u8de8\u5883\u5ba3\u50b3\u6d3b\u52d5Best Cross-border Campaign   \u91d1   \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aEternityX Marketing Technology Limited   The Panda-Monium: When Pandas Became Family        \u9280   \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aOmnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited   HSBC Premier x HSBC Life campaign        \u9285   \u54c1\u724c\uff1a\u674e\u9326\u8a18\u4ee3\u7406\uff1aHavas Hong Kong   Flavours That Bind \u2013 Hong Kong at the Heart of a Global Launch        \u6700\u4f73\u5c0f\u9810\u7b97\u5ba3\u50b3\u6d3b\u52d5Best Small Budget Campaign   \u91d1   \u54c1\u724c\uff1aUber Hong Kong\u4ee3\u7406\uff1aOmelette Digital   The Airport Code War        \u9280   \u54c1\u724c\uff1a\u5927\u5feb\u6d3b\u96c6\u5718\u4ee3\u7406\uff1aCMRS Digital Solutions Limited   FAIRWOOD ORANGE: 72 HOURS FROM MEME TO MILLIONS        \u9285   \u54c1\u724c\uff1a\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda\u4ee3\u7406\uff1aNoah Workshop   SamGor \u9b77\u563b\u54c8        \u6700\u4f73\u4eba\u5de5\u667a\u80fd\u53ca\u6280\u8853\u61c9\u7528\u734eBest Use of AI &amp; Technology   \u91d1   \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aQuantcast, Omnicom Media, Saatchi &amp; Saatchi   \u7a05\u5b63\u4ee3\u7406\u4eba        \u9280   \u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\u4ee3\u7406\uff1adentsu Hong Kong, Accenture Song, Adzymic   Standard Chartered &quot;FLY MOMENTS&quot; Campaign        \u9285   \u54c1\u724c\uff1a\u6e2f\u9435\u516c\u53f8\u4ee3\u7406\uff1aCherrypicks Limited   \u6e2f\u9435\u516c\u53f8 \u6e2f\u9435\u300c\u95dc\u611b\u5171\u4e58\u300d\u624b\u6a5f\u61c9\u7528\u7a0b\u5f0f 2.0 - \u70ba\u7279\u6b8a\u9700\u6c42\u9867\u5ba2\u800c\u8a2d\u7684\u5171\u878d\u51fa\u884c\u65b9\u6848        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u9999\u6e2f\u96fb\u8a0a\u4ee3\u7406\uff1aCan&#039;t Sleep Tonite Ltd.   &#039;The Thinking Game&#039;: Architecting Value Dominance.        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u9999\u6e2f\u7f8e\u8d0a\u81e3\u4ee3\u7406\uff1aPHD Hong Kong   Total Equity Campaign _Video-Reach-Campaign        \u512a\u7570\u734e   \u54c1\u724c\uff1aMox Bank Limited\u4ee3\u7406\uff1aAppier, Hearts &amp; Science   FLYWITHMOX: AI-Driven User Acquisition Innovation for Mox Credit        \u6700\u4f73\u5275\u65b0\u5167\u5bb9\u7b56\u5283\u734eBest Use of Content Innovation   \u91d1   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   McDonald&#039;s \u2013 Back to The Beginning        \u9280   \u54c1\u724c\uff1a\u8b5a\u4ed4\u96f2\u5357\u7c73\u7dda\u53ca\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda\u4ee3\u7406\uff1aDe goose Limited, \u5408\u95ca(\u9999\u6e2f)\u79d1\u6280\u6709\u9650\u516c\u53f8   TamJai and TamJai SamGor Loyalty App&#039;s finale - Bespoke RPG Mission Games        \u9285   \u54c1\u724c\uff1a\u6e2f\u9435\u516c\u53f8\u4ee3\u7406\uff1aBBDO Hong Kong, WPP Media Hong Kong   \u4eca\u65e5\u8d77\u5efa\u597d\u672a\u4f86        \u512a\u7570\u734e   \u54c1\u724c\uff1a50\u60e0\u7537\u58eb\u4ee3\u7406\uff1aiProspect Hong Kong, ZOO Allies Limited   Hair Freedom: The Ultimate Hair Growth Duo        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u6052\u751f\u9280\u884c\u4ee3\u7406\uff1aBYFA Consultancy   \u6052\u751f\u9632\u9a19\u5927\u60e1\u968a        \u6700\u4f73\u6578\u64da\u5206\u6790\u53ca\u61c9\u7528\u734eBest Use of Data &amp; Insights   \u91d1   \u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\u4ee3\u7406\uff1adentsu Hong Kong, Hungry Digital   \u6e23\u6253 Bonus Saver \u734e\u8cde\u8a08\u5283\u300e\u4eba\u5de5\u300f\u667a\u80fd \u751f\u6210\u7121\u9650\u53ef\u80fd        \u9280   \u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a\u4ee3\u7406\uff1aFABCOM Limited   Always On Performance Campaign        \u9285   \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aOmnicom Media, Hungry Digital   \u5317\u4e0a or \u4e0d\u4e0a\uff1f - That is the Question        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   McDonald&#039;s App Activation        \u6700\u4f73\u5168\u901a\u8def\u7b56\u7565\u61c9\u7528\u734eBest Use of Omnichannel Strategy   \u91d1   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   50 Benches        \u9280   \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aEternityX Marketing Technology Limited   The Panda-Monium: When Pandas Became Family        \u9285   \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aThe Bread Digital Limited   \u6d77\u6d0b\u516c\u5712\u54c8\u56c9\u5582\u5168\u5712\u796d 2025\uff1a\u9811\u9b42 - \u51a5\u9811\u4e0d\u9748\uff0c\u8981\u73a9\u5c31\u8981\u9084        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aOmnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited   HSBC Premier Elite - Client Continuum Campaign        \u512a\u7570\u734e   \u54c1\u724c\uff1aSHISEIDO HONG KONG\u4ee3\u7406\uff1aiProspect, Omelette Digital, Pontac, Untitled    ULTIMUNE Full Bloom Beauty Campaign        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda\u4ee3\u7406\uff1aNoah Workshop   \u4e09\u54e5\u9ebb\u8fa3\u6e6f\u676f\u9eb5        \u6700\u4f73\u7e3e\u6548\u71df\u92b7\u61c9\u7528\u734eBest Use of Performance Marketing   \u91d1   \u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a\u4ee3\u7406\uff1aFABCOM Limited   Always On Performance Campaign        \u9280   \u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\u4ee3\u7406\uff1adentsu Hong Kong, Accenture Song, Adzymic   Standard Chartered &quot;FLY MOMENTS&quot; Campaign        \u9285   \u54c1\u724c\uff1a\u6052\u751f\u9280\u884c\u4ee3\u7406\uff1aWPP Media   \u6052\u751f Preferred Banking - \u795e\u90e8\u7f72!\u7206\u76e1\u4efd\u7ce7\u6bcf\u4e00\u868a        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u90a6\u6c11\u65e5\u672c\u8ca1\u52d9\u4ee3\u7406\uff1aWPP Media   Promise Always-On Acquisition Campaign        \u5e74\u5ea6\u71df\u92b7\u5927\u734eBest Campaign of the Year   -   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   McDonald&#039;s \u2013 Back to The Beginning        \u5e74\u5ea6\u6700\u4f73\u54c1\u724cBest Brand of the Year    -   \u9999\u6e2f\u9ea5\u7576\u52de        \u5e74\u5ea6\u6700\u4f73\u5ee3\u544a\u516c\u53f8Best Agency of the Year   -   OMD Hong Kong        \u5e74\u5ea6\u6700\u4f73\u6578\u78bc\u71df\u92b7\u5c08\u5bb6Best Marketer of the Year   -   \u9999\u6e2f\u9ea5\u7576\u52de Ivan Choi        \u5982\u6b32\u67e5\u770b\u5b8c\u6574\u5165\u570d\u540d\u55ae\uff0c\u8acb\u6309\u6b64\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingtungtimes.com.tw\/?p=427392\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAB Hong Kong \u6578\u78bc\u5927\u734e 2025\u8868\u63da\u5091\u51fa\u6578\u78bc\u71df\u92b7\u6210\u5c31 \u9999\u6e2f\u9ea5\u7576\u52de\u53ca OMD Hong Kong \u69ae\u81ba\u5e74\u5ea6\u5927\u734e\u5f97\u4e3b - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"og:description\" content=\"\u9999\u6e2f2026\u5e744\u670817\u65e5 \/\u7f8e\u901a\u793e\/ -- \u300cIAB Hong Kong\u6578\u78bc\u5927\u734e2025\u300d\u9812\u734e\u5178\u79ae\u65bc3\u670816\u65e5\u5728M+\u749e\uff08AGATE\uff09\u5713\u6eff\u8209\u884c\u3002\u8a72\u5178\u79ae\u65e8\u5728\u8868\u63da\u5728\u9999\u6e2f\u6578\u78bc\u71df\u92b7\u9818\u57df\u8868\u73fe\u5353\u8d8a\u7684\u54c1\u724c\u53ca\u6a5f\u69cb\u3002\u9019\u6b21\u76db\u6703\u532f\u805a\u4e86\u8d85\u904e300\u4f4d\u5e02\u5834\u71df\u92b7\u5c08\u624d\u3001\u5ee3\u544a\u4ee3\u7406\u53ca\u54c1\u724c\u9818\u8896\uff0c\u5927\u5bb6\u5171\u540c\u898b\u8b49\u696d\u754c\u5728\u77ac\u606f\u842c\u8b8a\u7684\u6578\u78bc\u71df\u92b7\u74b0\u5883\u4e2d\uff0c\u6301\u7e8c\u8ffd\u6c42\u5275\u65b0\u8207\u5353\u8d8a\u3002\u6587\u5275\u7522\u696d\u5c08\u54e1\u9ece\u7d30\u660e\u5973\u58eb\u849e\u81e8\uff0c\u64d4\u4efb\u4e3b\u79ae\u5609\u8cd3\u3002       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\u4f4d\u7368\u7acb\u8a55\u5be9\u56b4\u8b39\u8a55\u6838\uff0c\u78ba\u4fdd\u8a55\u9078\u7d50\u679c\u516c\u5e73\u516c\u6b63\u3002(\u6309\u6b64\u67e5\u770b\u5b8c\u6574\u8a55\u5be9\u540d\u55ae\u3002) \u4e3b\u8981\u5f97\u734e\u540d\u55ae\u5982\u4e0b\uff1a   \u6700\u4f73\u54c1\u724c\u63a8\u5ee3\u734e\uff08\u91d1\u734e\uff09\uff1aMcDonald&#039;s - Back to The Beginning \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09  \u6700\u4f73\u8de8\u5883\u5ba3\u50b3\u6d3b\u52d5\uff08\u91d1\u734e\uff09\uff1aThe Panda-Monium: When Pandas Became Family\uff08\u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\uff1b\u4ee3\u7406\uff1aEternityX Marketing Technology Limited\uff09  \u6700\u4f73\u5c0f\u9810\u7b97\u5ba3\u50b3\u6d3b\u52d5\uff08\u91d1\u734e\uff09\uff1aThe Airport Code War \uff08\u54c1\u724c\uff1aUber Hong Kong\uff1b \u4ee3\u7406\uff1aOmelette Digital\uff09  \u6700\u4f73\u4eba\u5de5\u667a\u80fd\u53ca\u6280\u8853\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aHSBC Loan - Tax Election Campaign \uff08\u54c1\u724c\uff1a \u6ed9\u8c50\u9280\u884c\uff1b\u4ee3\u7406\uff1aQuantcast, Omnicom Media, Saatchi &amp; Saatchi\uff09  \u6700\u4f73\u5275\u65b0\u5167\u5bb9\u7b56\u5283\u734e\uff08\u91d1\u734e\uff09\uff1aMcDonald&#039;s - Back to The Beginning\uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09  \u6700\u4f73\u6578\u64da\u5206\u6790\u53ca\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aSalary Intelligence \u2013 Bonus Saver Performance Engine \uff08\u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\uff1b\u4ee3\u7406\uff1adentsu Hong Kong, Hungry Digital\uff09  \u6700\u4f73\u5168\u901a\u8def\u7b56\u7565\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1a50 Benches (\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong)  \u6700\u4f73\u7e3e\u6548\u71df\u92b7\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aAlways On Performance Campaign \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a\uff1b\u4ee3\u7406\uff1aFABCOM Limited\uff09  \u5e74\u5ea6\u56db\u5927\u69ae\u8b7d   \u5e74\u5ea6\u71df\u92b7\u5927\u734e\uff1aMcDonald&#039;s - Back to The Beginning \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de; \u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09  \u5e74\u5ea6\u6700\u4f73\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de  \u5e74\u5ea6\u6700\u4f73\u5ee3\u544a\u516c\u53f8\uff1aOMD Hong Kong  \u5e74\u5ea6\u6700\u4f73\u6578\u78bc\u71df\u92b7\u5c08\u5bb6\uff1a\u8521\u5b50\u5065\uff08\u9999\u6e2f\u9ea5\u7576\u52de\uff09  \u4f5c\u70ba\u5168\u6e2f\u552f\u4e00\u7531\u975e\u725f\u5229\u6a5f\u69cb\u4e3b\u8fa6\u7684\u6578\u78bc\u71df\u92b7\u734e\u9805\uff0c\u300cIAB Hong Kong \u6578\u78bc\u5927\u734e\u300d\u81f4\u529b\u8868\u63da\u5353\u8d8a\u5275\u4f5c\u6210\u679c\uff0c\u4e26\u611f\u8b1d\u5404\u5408\u4f5c\u5925\u4f34\u7684\u9f0e\u529b\u652f\u6301 \u2014\u2014 \u91d1\u8d0a\u52a9\u5546\u5305\u62ec EternityX\u3001\u6052\u751f\u9280\u884c\u53ca\u96fb\u8996\u5ee3\u64ad\u6709\u9650\u516c\u53f8\uff08TVB\uff09\uff1b\u9280\u8d0a\u52a9\u5546\u5247\u5305\u62ec AnyMind Group\u3001HK01\u3001\u9999\u6e2f\u96fb\u8a0a\uff08HKT\uff09\u3001iClick Interactive\u53ca \u5efa\u83ef\u96c6\u5718\uff08Uni-China Group\uff09\u3002 \u606d\u559c\u6240\u6709\u5f97\u734e\u8005\u53ca\u53c3\u8cfd\u55ae\u4f4d\uff0c\u6301\u7e8c\u63a8\u52d5\u6578\u78bc\u71df\u92b7\u7684\u5275\u65b0\u8207\u5353\u8d8a\uff01 \u8acb\u9ede\u64ca\u6b64\u8655\u4e0b\u8f09\u6d3b\u52d5\u7167\u7247\u3002\u7f8e\u901a\u793e\uff08PR Newswire\uff09\u70ba IAB HK \u7684\u5b98\u65b9\u65b0\u805e\u7a3f\u767c\u5e03\u5408\u4f5c\u5925\u4f34\u3002 \u95dc\u65bc IAB HK\u00a0IAB HK \u662f\u9999\u6e2f\u9818\u5148\u7684\u975e\u725f\u5229\u6578\u78bc\u71df\u92b7\u5354\u6703\uff0c\u81f4\u529b\u65bc\u63a8\u52d5\u6578\u78bc\u71df\u92b7\u7684\u767c\u5c55\u3001\u512a\u5316\u884c\u696d\u6a19\u6e96\u53ca\u57f9\u80b2\u5c08\u696d\u4eba\u624d\u3002\u5354\u6703\u64c1\u6709\u8d85\u904e 130 \u5bb6\u6703\u54e1\u516c\u53f8\uff0c\u5305\u62ec\u5a92\u9ad4\u3001\u5ee3\u544a\u5e73\u53f0\u3001\u4ee3\u7406\u516c\u53f8\u53ca\u54c1\u724c\u4f01\u696d\u3002\u5275\u59cb\u6210\u54e1\u5305\u62ec comScore\u3001Meta\u3001Google\u3001\u5357\u83ef\u65e9\u5831\u53ca Yahoo!\uff0c\u4e26\u8207 PwC \u7dca\u5bc6\u5408\u4f5c\uff0c\u70ba\u9999\u6e2f\u6578\u78bc\u71df\u92b7\u884c\u696d\u7684\u672a\u4f86\u6ce8\u5165\u65b0\u52d5\u529b\u3002 2025 IAB HK\u6578\u78bc\u5927\u734e\u5b8c\u6574\u5f97\u734e\u540d\u55ae          \u7d44\u5225   \u734e\u9805   \u54c1\u724c (Brand)\uff0f\u4ee3\u7406 (Agency)   \u9805\u76ee\u540d\u7a31        \u6700\u4f73\u54c1\u724c\u63a8\u5ee3\u734eBest Branding Campaign   \u91d1   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   McDonald&#039;s - Back to The Beginning        \u9280   \u54c1\u724c\uff1aPreface\u4ee3\u7406\uff1a-   Just Start        \u9285   \u54c1\u724c\uff1a\u6052\u751f\u9280\u884c\u4ee3\u7406\uff1aSunny Idea (HK) Limited   \u6052\u751fPreferred Banking - \u795e\u90e8\u7f72!\u7206\u76e1\u4efd\u7ce7\u6bcf\u4e00\u868a        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aThe Bread Digital Limited   \u6d77\u6d0b\u516c\u5712\u54c8\u56c9\u5582\u5168\u5712\u796d 2025\uff1a\u9811\u9b42 - \u51a5\u9811\u4e0d\u9748\uff0c\u8981\u73a9\u5c31\u8981\u9084        \u6700\u4f73\u8de8\u5883\u5ba3\u50b3\u6d3b\u52d5Best Cross-border Campaign   \u91d1   \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aEternityX Marketing Technology Limited   The Panda-Monium: When Pandas Became Family        \u9280   \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aOmnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited   HSBC Premier x HSBC Life campaign        \u9285   \u54c1\u724c\uff1a\u674e\u9326\u8a18\u4ee3\u7406\uff1aHavas Hong Kong   Flavours That Bind \u2013 Hong Kong at the Heart of a Global Launch        \u6700\u4f73\u5c0f\u9810\u7b97\u5ba3\u50b3\u6d3b\u52d5Best Small Budget Campaign   \u91d1   \u54c1\u724c\uff1aUber Hong Kong\u4ee3\u7406\uff1aOmelette Digital   The Airport Code War        \u9280   \u54c1\u724c\uff1a\u5927\u5feb\u6d3b\u96c6\u5718\u4ee3\u7406\uff1aCMRS Digital Solutions Limited   FAIRWOOD ORANGE: 72 HOURS FROM MEME TO MILLIONS        \u9285   \u54c1\u724c\uff1a\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda\u4ee3\u7406\uff1aNoah Workshop   SamGor \u9b77\u563b\u54c8        \u6700\u4f73\u4eba\u5de5\u667a\u80fd\u53ca\u6280\u8853\u61c9\u7528\u734eBest Use of AI &amp; Technology   \u91d1   \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aQuantcast, Omnicom Media, Saatchi &amp; Saatchi   \u7a05\u5b63\u4ee3\u7406\u4eba        \u9280   \u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\u4ee3\u7406\uff1adentsu Hong Kong, Accenture Song, Adzymic   Standard Chartered &quot;FLY MOMENTS&quot; Campaign        \u9285   \u54c1\u724c\uff1a\u6e2f\u9435\u516c\u53f8\u4ee3\u7406\uff1aCherrypicks Limited   \u6e2f\u9435\u516c\u53f8 \u6e2f\u9435\u300c\u95dc\u611b\u5171\u4e58\u300d\u624b\u6a5f\u61c9\u7528\u7a0b\u5f0f 2.0 - \u70ba\u7279\u6b8a\u9700\u6c42\u9867\u5ba2\u800c\u8a2d\u7684\u5171\u878d\u51fa\u884c\u65b9\u6848        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u9999\u6e2f\u96fb\u8a0a\u4ee3\u7406\uff1aCan&#039;t Sleep Tonite Ltd.   &#039;The Thinking Game&#039;: Architecting Value Dominance.        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u9999\u6e2f\u7f8e\u8d0a\u81e3\u4ee3\u7406\uff1aPHD Hong Kong   Total Equity Campaign _Video-Reach-Campaign        \u512a\u7570\u734e   \u54c1\u724c\uff1aMox Bank Limited\u4ee3\u7406\uff1aAppier, Hearts &amp; Science   FLYWITHMOX: AI-Driven User Acquisition Innovation for Mox Credit        \u6700\u4f73\u5275\u65b0\u5167\u5bb9\u7b56\u5283\u734eBest Use of Content Innovation   \u91d1   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   McDonald&#039;s \u2013 Back to The Beginning        \u9280   \u54c1\u724c\uff1a\u8b5a\u4ed4\u96f2\u5357\u7c73\u7dda\u53ca\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda\u4ee3\u7406\uff1aDe goose Limited, \u5408\u95ca(\u9999\u6e2f)\u79d1\u6280\u6709\u9650\u516c\u53f8   TamJai and TamJai SamGor Loyalty App&#039;s finale - Bespoke RPG Mission Games        \u9285   \u54c1\u724c\uff1a\u6e2f\u9435\u516c\u53f8\u4ee3\u7406\uff1aBBDO Hong Kong, WPP Media Hong Kong   \u4eca\u65e5\u8d77\u5efa\u597d\u672a\u4f86        \u512a\u7570\u734e   \u54c1\u724c\uff1a50\u60e0\u7537\u58eb\u4ee3\u7406\uff1aiProspect Hong Kong, ZOO Allies Limited   Hair Freedom: The Ultimate Hair Growth Duo        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u6052\u751f\u9280\u884c\u4ee3\u7406\uff1aBYFA Consultancy   \u6052\u751f\u9632\u9a19\u5927\u60e1\u968a        \u6700\u4f73\u6578\u64da\u5206\u6790\u53ca\u61c9\u7528\u734eBest Use of Data &amp; Insights   \u91d1   \u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\u4ee3\u7406\uff1adentsu Hong Kong, Hungry Digital   \u6e23\u6253 Bonus Saver \u734e\u8cde\u8a08\u5283\u300e\u4eba\u5de5\u300f\u667a\u80fd \u751f\u6210\u7121\u9650\u53ef\u80fd        \u9280   \u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a\u4ee3\u7406\uff1aFABCOM Limited   Always On Performance Campaign        \u9285   \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aOmnicom Media, Hungry Digital   \u5317\u4e0a or \u4e0d\u4e0a\uff1f - That is the Question        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   McDonald&#039;s App Activation        \u6700\u4f73\u5168\u901a\u8def\u7b56\u7565\u61c9\u7528\u734eBest Use of Omnichannel Strategy   \u91d1   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   50 Benches        \u9280   \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aEternityX Marketing Technology Limited   The Panda-Monium: When Pandas Became Family        \u9285   \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aThe Bread Digital Limited   \u6d77\u6d0b\u516c\u5712\u54c8\u56c9\u5582\u5168\u5712\u796d 2025\uff1a\u9811\u9b42 - \u51a5\u9811\u4e0d\u9748\uff0c\u8981\u73a9\u5c31\u8981\u9084        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aOmnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited   HSBC Premier Elite - Client Continuum Campaign        \u512a\u7570\u734e   \u54c1\u724c\uff1aSHISEIDO HONG KONG\u4ee3\u7406\uff1aiProspect, Omelette Digital, Pontac, Untitled    ULTIMUNE Full Bloom Beauty Campaign        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda\u4ee3\u7406\uff1aNoah Workshop   \u4e09\u54e5\u9ebb\u8fa3\u6e6f\u676f\u9eb5        \u6700\u4f73\u7e3e\u6548\u71df\u92b7\u61c9\u7528\u734eBest Use of Performance Marketing   \u91d1   \u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a\u4ee3\u7406\uff1aFABCOM Limited   Always On Performance Campaign        \u9280   \u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\u4ee3\u7406\uff1adentsu Hong Kong, Accenture Song, Adzymic   Standard Chartered &quot;FLY MOMENTS&quot; Campaign        \u9285   \u54c1\u724c\uff1a\u6052\u751f\u9280\u884c\u4ee3\u7406\uff1aWPP Media   \u6052\u751f Preferred Banking - \u795e\u90e8\u7f72!\u7206\u76e1\u4efd\u7ce7\u6bcf\u4e00\u868a        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u90a6\u6c11\u65e5\u672c\u8ca1\u52d9\u4ee3\u7406\uff1aWPP Media   Promise Always-On Acquisition Campaign        \u5e74\u5ea6\u71df\u92b7\u5927\u734eBest Campaign of the Year   -   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   McDonald&#039;s \u2013 Back to The Beginning        \u5e74\u5ea6\u6700\u4f73\u54c1\u724cBest Brand of the Year    -   \u9999\u6e2f\u9ea5\u7576\u52de        \u5e74\u5ea6\u6700\u4f73\u5ee3\u544a\u516c\u53f8Best Agency of the Year   -   OMD Hong Kong        \u5e74\u5ea6\u6700\u4f73\u6578\u78bc\u71df\u92b7\u5c08\u5bb6Best Marketer of the Year   -   \u9999\u6e2f\u9ea5\u7576\u52de Ivan Choi        \u5982\u6b32\u67e5\u770b\u5b8c\u6574\u5165\u570d\u540d\u55ae\uff0c\u8acb\u6309\u6b64\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingtungtimes.com.tw\/?p=427392\" \/>\n<meta property=\"og:site_name\" content=\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pingtungnews\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-17T06:56:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" 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\u9999\u6e2f\u9ea5\u7576\u52de\u53ca OMD Hong Kong \u69ae\u81ba\u5e74\u5ea6\u5927\u734e\u5f97\u4e3b - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=427392#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=427392#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/iabawards_2025_Logo_and_trophy_black_2025.jpg\",\"datePublished\":\"2026-04-17T06:56:00+00:00\",\"description\":\"\u9999\u6e2f2026\u5e744\u670817\u65e5 \\\/\u7f8e\u901a\u793e\\\/ -- \u300cIAB Hong Kong\u6578\u78bc\u5927\u734e2025\u300d\u9812\u734e\u5178\u79ae\u65bc3\u670816\u65e5\u5728M+\u749e\uff08AGATE\uff09\u5713\u6eff\u8209\u884c\u3002\u8a72\u5178\u79ae\u65e8\u5728\u8868\u63da\u5728\u9999\u6e2f\u6578\u78bc\u71df\u92b7\u9818\u57df\u8868\u73fe\u5353\u8d8a\u7684\u54c1\u724c\u53ca\u6a5f\u69cb\u3002\u9019\u6b21\u76db\u6703\u532f\u805a\u4e86\u8d85\u904e300\u4f4d\u5e02\u5834\u71df\u92b7\u5c08\u624d\u3001\u5ee3\u544a\u4ee3\u7406\u53ca\u54c1\u724c\u9818\u8896\uff0c\u5927\u5bb6\u5171\u540c\u898b\u8b49\u696d\u754c\u5728\u77ac\u606f\u842c\u8b8a\u7684\u6578\u78bc\u71df\u92b7\u74b0\u5883\u4e2d\uff0c\u6301\u7e8c\u8ffd\u6c42\u5275\u65b0\u8207\u5353\u8d8a\u3002\u6587\u5275\u7522\u696d\u5c08\u54e1\u9ece\u7d30\u660e\u5973\u58eb\u849e\u81e8\uff0c\u64d4\u4efb\u4e3b\u79ae\u5609\u8cd3\u3002 \u672c\u5c46\u5927\u734e\u8a2d\u6709\u516b\u500b\u985e\u5225\u53ca\u56db\u500b\u5168\u5834\u69ae\u8b7d\uff0c\u5f70\u986f\u6578\u78bc\u71df\u92b7\u751f\u614b\u7684\u591a\u5143\u767c\u5c55\u8da8\u52e2\uff0c\u4ee5\u53ca\u696d\u754c\u5c0d\u8de8\u5883\u5354\u4f5c\u3001\u65b0\u8208\u79d1\u6280\u8207\u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u5275\u610f\u7684\u9ad8\u5ea6\u91cd\u8996\u3002 \u4eca\u5c46\u5171\u6709 72 \u500b\u54c1\u724c\u63d0\u4ea4\u8fd1 200 \u4ef6\u53c3\u8cfd\u4f5c\u54c1\uff0c\u53c3\u8cfd\u54c1\u724c\u6578\u91cf\u5275\u6b77\u5c46\u65b0\u9ad8\uff0c\u9032\u4e00\u6b65\u978f\u56fa\u8a72\u734e\u9805\u4f5c\u70ba\u672c\u5730\u696d\u754c\u8a55\u6838\u6578\u78bc\u71df\u92b7\u6210\u6548\u6307\u6a19\u7684\u9818\u5c0e\u5730\u4f4d\u3002\u6240\u6709\u53c3\u8cfd\u4f5c\u54c1\u5747\u7531\u4f86\u81ea\u54c1\u724c\u3001\u4ee3\u7406\u5546\u3001\u5b78\u8853\u754c\u53ca\u79d1\u6280\u5e73\u53f0\u7684 64 \u4f4d\u7368\u7acb\u8a55\u5be9\u56b4\u8b39\u8a55\u6838\uff0c\u78ba\u4fdd\u8a55\u9078\u7d50\u679c\u516c\u5e73\u516c\u6b63\u3002(\u6309\u6b64\u67e5\u770b\u5b8c\u6574\u8a55\u5be9\u540d\u55ae\u3002) \u4e3b\u8981\u5f97\u734e\u540d\u55ae\u5982\u4e0b\uff1a \u6700\u4f73\u54c1\u724c\u63a8\u5ee3\u734e\uff08\u91d1\u734e\uff09\uff1aMcDonald's - Back to The Beginning \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09 \u6700\u4f73\u8de8\u5883\u5ba3\u50b3\u6d3b\u52d5\uff08\u91d1\u734e\uff09\uff1aThe Panda-Monium: When Pandas Became Family\uff08\u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\uff1b\u4ee3\u7406\uff1aEternityX Marketing Technology Limited\uff09 \u6700\u4f73\u5c0f\u9810\u7b97\u5ba3\u50b3\u6d3b\u52d5\uff08\u91d1\u734e\uff09\uff1aThe Airport Code War \uff08\u54c1\u724c\uff1aUber Hong Kong\uff1b \u4ee3\u7406\uff1aOmelette Digital\uff09 \u6700\u4f73\u4eba\u5de5\u667a\u80fd\u53ca\u6280\u8853\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aHSBC Loan - Tax Election Campaign \uff08\u54c1\u724c\uff1a \u6ed9\u8c50\u9280\u884c\uff1b\u4ee3\u7406\uff1aQuantcast, Omnicom Media, Saatchi &amp; Saatchi\uff09 \u6700\u4f73\u5275\u65b0\u5167\u5bb9\u7b56\u5283\u734e\uff08\u91d1\u734e\uff09\uff1aMcDonald's - Back to The Beginning\uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09 \u6700\u4f73\u6578\u64da\u5206\u6790\u53ca\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aSalary Intelligence \u2013 Bonus Saver Performance Engine \uff08\u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\uff1b\u4ee3\u7406\uff1adentsu Hong Kong, Hungry Digital\uff09 \u6700\u4f73\u5168\u901a\u8def\u7b56\u7565\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1a50 Benches (\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong) \u6700\u4f73\u7e3e\u6548\u71df\u92b7\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aAlways On Performance Campaign \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a\uff1b\u4ee3\u7406\uff1aFABCOM Limited\uff09 \u5e74\u5ea6\u56db\u5927\u69ae\u8b7d \u5e74\u5ea6\u71df\u92b7\u5927\u734e\uff1aMcDonald's - Back to The Beginning \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de; \u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09 \u5e74\u5ea6\u6700\u4f73\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de \u5e74\u5ea6\u6700\u4f73\u5ee3\u544a\u516c\u53f8\uff1aOMD Hong Kong \u5e74\u5ea6\u6700\u4f73\u6578\u78bc\u71df\u92b7\u5c08\u5bb6\uff1a\u8521\u5b50\u5065\uff08\u9999\u6e2f\u9ea5\u7576\u52de\uff09 \u4f5c\u70ba\u5168\u6e2f\u552f\u4e00\u7531\u975e\u725f\u5229\u6a5f\u69cb\u4e3b\u8fa6\u7684\u6578\u78bc\u71df\u92b7\u734e\u9805\uff0c\u300cIAB Hong Kong \u6578\u78bc\u5927\u734e\u300d\u81f4\u529b\u8868\u63da\u5353\u8d8a\u5275\u4f5c\u6210\u679c\uff0c\u4e26\u611f\u8b1d\u5404\u5408\u4f5c\u5925\u4f34\u7684\u9f0e\u529b\u652f\u6301 \u2014\u2014 \u91d1\u8d0a\u52a9\u5546\u5305\u62ec EternityX\u3001\u6052\u751f\u9280\u884c\u53ca\u96fb\u8996\u5ee3\u64ad\u6709\u9650\u516c\u53f8\uff08TVB\uff09\uff1b\u9280\u8d0a\u52a9\u5546\u5247\u5305\u62ec AnyMind Group\u3001HK01\u3001\u9999\u6e2f\u96fb\u8a0a\uff08HKT\uff09\u3001iClick Interactive\u53ca \u5efa\u83ef\u96c6\u5718\uff08Uni-China Group\uff09\u3002 \u606d\u559c\u6240\u6709\u5f97\u734e\u8005\u53ca\u53c3\u8cfd\u55ae\u4f4d\uff0c\u6301\u7e8c\u63a8\u52d5\u6578\u78bc\u71df\u92b7\u7684\u5275\u65b0\u8207\u5353\u8d8a\uff01 \u8acb\u9ede\u64ca\u6b64\u8655\u4e0b\u8f09\u6d3b\u52d5\u7167\u7247\u3002\u7f8e\u901a\u793e\uff08PR Newswire\uff09\u70ba IAB HK \u7684\u5b98\u65b9\u65b0\u805e\u7a3f\u767c\u5e03\u5408\u4f5c\u5925\u4f34\u3002 \u95dc\u65bc IAB HK\u00a0IAB HK \u662f\u9999\u6e2f\u9818\u5148\u7684\u975e\u725f\u5229\u6578\u78bc\u71df\u92b7\u5354\u6703\uff0c\u81f4\u529b\u65bc\u63a8\u52d5\u6578\u78bc\u71df\u92b7\u7684\u767c\u5c55\u3001\u512a\u5316\u884c\u696d\u6a19\u6e96\u53ca\u57f9\u80b2\u5c08\u696d\u4eba\u624d\u3002\u5354\u6703\u64c1\u6709\u8d85\u904e 130 \u5bb6\u6703\u54e1\u516c\u53f8\uff0c\u5305\u62ec\u5a92\u9ad4\u3001\u5ee3\u544a\u5e73\u53f0\u3001\u4ee3\u7406\u516c\u53f8\u53ca\u54c1\u724c\u4f01\u696d\u3002\u5275\u59cb\u6210\u54e1\u5305\u62ec comScore\u3001Meta\u3001Google\u3001\u5357\u83ef\u65e9\u5831\u53ca Yahoo!\uff0c\u4e26\u8207 PwC \u7dca\u5bc6\u5408\u4f5c\uff0c\u70ba\u9999\u6e2f\u6578\u78bc\u71df\u92b7\u884c\u696d\u7684\u672a\u4f86\u6ce8\u5165\u65b0\u52d5\u529b\u3002 2025 IAB HK\u6578\u78bc\u5927\u734e\u5b8c\u6574\u5f97\u734e\u540d\u55ae \u7d44\u5225 \u734e\u9805 \u54c1\u724c (Brand)\uff0f\u4ee3\u7406 (Agency) \u9805\u76ee\u540d\u7a31 \u6700\u4f73\u54c1\u724c\u63a8\u5ee3\u734eBest Branding Campaign \u91d1 \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong McDonald's - Back to The Beginning \u9280 \u54c1\u724c\uff1aPreface\u4ee3\u7406\uff1a- Just Start \u9285 \u54c1\u724c\uff1a\u6052\u751f\u9280\u884c\u4ee3\u7406\uff1aSunny Idea (HK) Limited \u6052\u751fPreferred Banking - \u795e\u90e8\u7f72!\u7206\u76e1\u4efd\u7ce7\u6bcf\u4e00\u868a \u512a\u7570\u734e \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aThe Bread Digital Limited \u6d77\u6d0b\u516c\u5712\u54c8\u56c9\u5582\u5168\u5712\u796d 2025\uff1a\u9811\u9b42 - \u51a5\u9811\u4e0d\u9748\uff0c\u8981\u73a9\u5c31\u8981\u9084 \u6700\u4f73\u8de8\u5883\u5ba3\u50b3\u6d3b\u52d5Best Cross-border Campaign \u91d1 \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aEternityX Marketing Technology Limited The Panda-Monium: When Pandas Became Family \u9280 \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aOmnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited HSBC Premier x HSBC Life campaign \u9285 \u54c1\u724c\uff1a\u674e\u9326\u8a18\u4ee3\u7406\uff1aHavas Hong Kong Flavours That Bind \u2013 Hong Kong at the Heart of a Global Launch \u6700\u4f73\u5c0f\u9810\u7b97\u5ba3\u50b3\u6d3b\u52d5Best Small Budget Campaign \u91d1 \u54c1\u724c\uff1aUber Hong Kong\u4ee3\u7406\uff1aOmelette Digital The Airport Code War \u9280 \u54c1\u724c\uff1a\u5927\u5feb\u6d3b\u96c6\u5718\u4ee3\u7406\uff1aCMRS Digital Solutions Limited FAIRWOOD ORANGE: 72 HOURS FROM MEME TO MILLIONS \u9285 \u54c1\u724c\uff1a\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda\u4ee3\u7406\uff1aNoah Workshop SamGor \u9b77\u563b\u54c8 \u6700\u4f73\u4eba\u5de5\u667a\u80fd\u53ca\u6280\u8853\u61c9\u7528\u734eBest Use of AI &amp; Technology \u91d1 \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aQuantcast, Omnicom Media, Saatchi &amp; Saatchi \u7a05\u5b63\u4ee3\u7406\u4eba \u9280 \u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\u4ee3\u7406\uff1adentsu Hong Kong, Accenture Song, Adzymic Standard Chartered \\\"FLY MOMENTS\\\" Campaign \u9285 \u54c1\u724c\uff1a\u6e2f\u9435\u516c\u53f8\u4ee3\u7406\uff1aCherrypicks Limited \u6e2f\u9435\u516c\u53f8 \u6e2f\u9435\u300c\u95dc\u611b\u5171\u4e58\u300d\u624b\u6a5f\u61c9\u7528\u7a0b\u5f0f 2.0 - \u70ba\u7279\u6b8a\u9700\u6c42\u9867\u5ba2\u800c\u8a2d\u7684\u5171\u878d\u51fa\u884c\u65b9\u6848 \u512a\u7570\u734e \u54c1\u724c\uff1a\u9999\u6e2f\u96fb\u8a0a\u4ee3\u7406\uff1aCan't Sleep Tonite Ltd. 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\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","description":"\u9999\u6e2f2026\u5e744\u670817\u65e5 \/\u7f8e\u901a\u793e\/ -- \u300cIAB Hong Kong\u6578\u78bc\u5927\u734e2025\u300d\u9812\u734e\u5178\u79ae\u65bc3\u670816\u65e5\u5728M+\u749e\uff08AGATE\uff09\u5713\u6eff\u8209\u884c\u3002\u8a72\u5178\u79ae\u65e8\u5728\u8868\u63da\u5728\u9999\u6e2f\u6578\u78bc\u71df\u92b7\u9818\u57df\u8868\u73fe\u5353\u8d8a\u7684\u54c1\u724c\u53ca\u6a5f\u69cb\u3002\u9019\u6b21\u76db\u6703\u532f\u805a\u4e86\u8d85\u904e300\u4f4d\u5e02\u5834\u71df\u92b7\u5c08\u624d\u3001\u5ee3\u544a\u4ee3\u7406\u53ca\u54c1\u724c\u9818\u8896\uff0c\u5927\u5bb6\u5171\u540c\u898b\u8b49\u696d\u754c\u5728\u77ac\u606f\u842c\u8b8a\u7684\u6578\u78bc\u71df\u92b7\u74b0\u5883\u4e2d\uff0c\u6301\u7e8c\u8ffd\u6c42\u5275\u65b0\u8207\u5353\u8d8a\u3002\u6587\u5275\u7522\u696d\u5c08\u54e1\u9ece\u7d30\u660e\u5973\u58eb\u849e\u81e8\uff0c\u64d4\u4efb\u4e3b\u79ae\u5609\u8cd3\u3002       \u672c\u5c46\u5927\u734e\u8a2d\u6709\u516b\u500b\u985e\u5225\u53ca\u56db\u500b\u5168\u5834\u69ae\u8b7d\uff0c\u5f70\u986f\u6578\u78bc\u71df\u92b7\u751f\u614b\u7684\u591a\u5143\u767c\u5c55\u8da8\u52e2\uff0c\u4ee5\u53ca\u696d\u754c\u5c0d\u8de8\u5883\u5354\u4f5c\u3001\u65b0\u8208\u79d1\u6280\u8207\u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u5275\u610f\u7684\u9ad8\u5ea6\u91cd\u8996\u3002 \u4eca\u5c46\u5171\u6709 72 \u500b\u54c1\u724c\u63d0\u4ea4\u8fd1 200 \u4ef6\u53c3\u8cfd\u4f5c\u54c1\uff0c\u53c3\u8cfd\u54c1\u724c\u6578\u91cf\u5275\u6b77\u5c46\u65b0\u9ad8\uff0c\u9032\u4e00\u6b65\u978f\u56fa\u8a72\u734e\u9805\u4f5c\u70ba\u672c\u5730\u696d\u754c\u8a55\u6838\u6578\u78bc\u71df\u92b7\u6210\u6548\u6307\u6a19\u7684\u9818\u5c0e\u5730\u4f4d\u3002\u6240\u6709\u53c3\u8cfd\u4f5c\u54c1\u5747\u7531\u4f86\u81ea\u54c1\u724c\u3001\u4ee3\u7406\u5546\u3001\u5b78\u8853\u754c\u53ca\u79d1\u6280\u5e73\u53f0\u7684 64 \u4f4d\u7368\u7acb\u8a55\u5be9\u56b4\u8b39\u8a55\u6838\uff0c\u78ba\u4fdd\u8a55\u9078\u7d50\u679c\u516c\u5e73\u516c\u6b63\u3002(\u6309\u6b64\u67e5\u770b\u5b8c\u6574\u8a55\u5be9\u540d\u55ae\u3002) \u4e3b\u8981\u5f97\u734e\u540d\u55ae\u5982\u4e0b\uff1a   \u6700\u4f73\u54c1\u724c\u63a8\u5ee3\u734e\uff08\u91d1\u734e\uff09\uff1aMcDonald's - Back to The Beginning \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09  \u6700\u4f73\u8de8\u5883\u5ba3\u50b3\u6d3b\u52d5\uff08\u91d1\u734e\uff09\uff1aThe Panda-Monium: When Pandas Became Family\uff08\u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\uff1b\u4ee3\u7406\uff1aEternityX Marketing Technology Limited\uff09  \u6700\u4f73\u5c0f\u9810\u7b97\u5ba3\u50b3\u6d3b\u52d5\uff08\u91d1\u734e\uff09\uff1aThe Airport Code War \uff08\u54c1\u724c\uff1aUber Hong Kong\uff1b \u4ee3\u7406\uff1aOmelette Digital\uff09  \u6700\u4f73\u4eba\u5de5\u667a\u80fd\u53ca\u6280\u8853\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aHSBC Loan - Tax Election Campaign \uff08\u54c1\u724c\uff1a \u6ed9\u8c50\u9280\u884c\uff1b\u4ee3\u7406\uff1aQuantcast, Omnicom Media, Saatchi &amp; Saatchi\uff09  \u6700\u4f73\u5275\u65b0\u5167\u5bb9\u7b56\u5283\u734e\uff08\u91d1\u734e\uff09\uff1aMcDonald's - Back to The Beginning\uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09  \u6700\u4f73\u6578\u64da\u5206\u6790\u53ca\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aSalary Intelligence \u2013 Bonus Saver Performance Engine \uff08\u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\uff1b\u4ee3\u7406\uff1adentsu Hong Kong, Hungry Digital\uff09  \u6700\u4f73\u5168\u901a\u8def\u7b56\u7565\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1a50 Benches (\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong)  \u6700\u4f73\u7e3e\u6548\u71df\u92b7\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aAlways On Performance Campaign \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a\uff1b\u4ee3\u7406\uff1aFABCOM Limited\uff09  \u5e74\u5ea6\u56db\u5927\u69ae\u8b7d   \u5e74\u5ea6\u71df\u92b7\u5927\u734e\uff1aMcDonald's - Back to The Beginning \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de; \u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09  \u5e74\u5ea6\u6700\u4f73\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de  \u5e74\u5ea6\u6700\u4f73\u5ee3\u544a\u516c\u53f8\uff1aOMD Hong Kong  \u5e74\u5ea6\u6700\u4f73\u6578\u78bc\u71df\u92b7\u5c08\u5bb6\uff1a\u8521\u5b50\u5065\uff08\u9999\u6e2f\u9ea5\u7576\u52de\uff09  \u4f5c\u70ba\u5168\u6e2f\u552f\u4e00\u7531\u975e\u725f\u5229\u6a5f\u69cb\u4e3b\u8fa6\u7684\u6578\u78bc\u71df\u92b7\u734e\u9805\uff0c\u300cIAB Hong Kong \u6578\u78bc\u5927\u734e\u300d\u81f4\u529b\u8868\u63da\u5353\u8d8a\u5275\u4f5c\u6210\u679c\uff0c\u4e26\u611f\u8b1d\u5404\u5408\u4f5c\u5925\u4f34\u7684\u9f0e\u529b\u652f\u6301 \u2014\u2014 \u91d1\u8d0a\u52a9\u5546\u5305\u62ec EternityX\u3001\u6052\u751f\u9280\u884c\u53ca\u96fb\u8996\u5ee3\u64ad\u6709\u9650\u516c\u53f8\uff08TVB\uff09\uff1b\u9280\u8d0a\u52a9\u5546\u5247\u5305\u62ec AnyMind Group\u3001HK01\u3001\u9999\u6e2f\u96fb\u8a0a\uff08HKT\uff09\u3001iClick Interactive\u53ca \u5efa\u83ef\u96c6\u5718\uff08Uni-China Group\uff09\u3002 \u606d\u559c\u6240\u6709\u5f97\u734e\u8005\u53ca\u53c3\u8cfd\u55ae\u4f4d\uff0c\u6301\u7e8c\u63a8\u52d5\u6578\u78bc\u71df\u92b7\u7684\u5275\u65b0\u8207\u5353\u8d8a\uff01 \u8acb\u9ede\u64ca\u6b64\u8655\u4e0b\u8f09\u6d3b\u52d5\u7167\u7247\u3002\u7f8e\u901a\u793e\uff08PR Newswire\uff09\u70ba IAB HK \u7684\u5b98\u65b9\u65b0\u805e\u7a3f\u767c\u5e03\u5408\u4f5c\u5925\u4f34\u3002 \u95dc\u65bc IAB HK\u00a0IAB HK \u662f\u9999\u6e2f\u9818\u5148\u7684\u975e\u725f\u5229\u6578\u78bc\u71df\u92b7\u5354\u6703\uff0c\u81f4\u529b\u65bc\u63a8\u52d5\u6578\u78bc\u71df\u92b7\u7684\u767c\u5c55\u3001\u512a\u5316\u884c\u696d\u6a19\u6e96\u53ca\u57f9\u80b2\u5c08\u696d\u4eba\u624d\u3002\u5354\u6703\u64c1\u6709\u8d85\u904e 130 \u5bb6\u6703\u54e1\u516c\u53f8\uff0c\u5305\u62ec\u5a92\u9ad4\u3001\u5ee3\u544a\u5e73\u53f0\u3001\u4ee3\u7406\u516c\u53f8\u53ca\u54c1\u724c\u4f01\u696d\u3002\u5275\u59cb\u6210\u54e1\u5305\u62ec comScore\u3001Meta\u3001Google\u3001\u5357\u83ef\u65e9\u5831\u53ca Yahoo!\uff0c\u4e26\u8207 PwC \u7dca\u5bc6\u5408\u4f5c\uff0c\u70ba\u9999\u6e2f\u6578\u78bc\u71df\u92b7\u884c\u696d\u7684\u672a\u4f86\u6ce8\u5165\u65b0\u52d5\u529b\u3002 2025 IAB HK\u6578\u78bc\u5927\u734e\u5b8c\u6574\u5f97\u734e\u540d\u55ae          \u7d44\u5225   \u734e\u9805   \u54c1\u724c (Brand)\uff0f\u4ee3\u7406 (Agency)   \u9805\u76ee\u540d\u7a31        \u6700\u4f73\u54c1\u724c\u63a8\u5ee3\u734eBest Branding Campaign   \u91d1   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   McDonald's - Back to The Beginning        \u9280   \u54c1\u724c\uff1aPreface\u4ee3\u7406\uff1a-   Just Start        \u9285   \u54c1\u724c\uff1a\u6052\u751f\u9280\u884c\u4ee3\u7406\uff1aSunny Idea (HK) Limited   \u6052\u751fPreferred Banking - \u795e\u90e8\u7f72!\u7206\u76e1\u4efd\u7ce7\u6bcf\u4e00\u868a        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aThe Bread Digital Limited   \u6d77\u6d0b\u516c\u5712\u54c8\u56c9\u5582\u5168\u5712\u796d 2025\uff1a\u9811\u9b42 - \u51a5\u9811\u4e0d\u9748\uff0c\u8981\u73a9\u5c31\u8981\u9084        \u6700\u4f73\u8de8\u5883\u5ba3\u50b3\u6d3b\u52d5Best Cross-border Campaign   \u91d1   \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aEternityX Marketing Technology Limited   The Panda-Monium: When Pandas Became Family        \u9280   \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aOmnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited   HSBC Premier x HSBC Life campaign        \u9285   \u54c1\u724c\uff1a\u674e\u9326\u8a18\u4ee3\u7406\uff1aHavas Hong Kong   Flavours That Bind \u2013 Hong Kong at the Heart of a Global Launch        \u6700\u4f73\u5c0f\u9810\u7b97\u5ba3\u50b3\u6d3b\u52d5Best Small Budget Campaign   \u91d1   \u54c1\u724c\uff1aUber Hong Kong\u4ee3\u7406\uff1aOmelette Digital   The Airport Code War        \u9280   \u54c1\u724c\uff1a\u5927\u5feb\u6d3b\u96c6\u5718\u4ee3\u7406\uff1aCMRS Digital Solutions Limited   FAIRWOOD ORANGE: 72 HOURS FROM MEME TO MILLIONS        \u9285   \u54c1\u724c\uff1a\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda\u4ee3\u7406\uff1aNoah Workshop   SamGor \u9b77\u563b\u54c8        \u6700\u4f73\u4eba\u5de5\u667a\u80fd\u53ca\u6280\u8853\u61c9\u7528\u734eBest Use of AI &amp; Technology   \u91d1   \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aQuantcast, Omnicom Media, Saatchi &amp; Saatchi   \u7a05\u5b63\u4ee3\u7406\u4eba        \u9280   \u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\u4ee3\u7406\uff1adentsu Hong Kong, Accenture Song, Adzymic   Standard Chartered \"FLY MOMENTS\" Campaign        \u9285   \u54c1\u724c\uff1a\u6e2f\u9435\u516c\u53f8\u4ee3\u7406\uff1aCherrypicks Limited   \u6e2f\u9435\u516c\u53f8 \u6e2f\u9435\u300c\u95dc\u611b\u5171\u4e58\u300d\u624b\u6a5f\u61c9\u7528\u7a0b\u5f0f 2.0 - \u70ba\u7279\u6b8a\u9700\u6c42\u9867\u5ba2\u800c\u8a2d\u7684\u5171\u878d\u51fa\u884c\u65b9\u6848        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u9999\u6e2f\u96fb\u8a0a\u4ee3\u7406\uff1aCan't Sleep Tonite Ltd.   'The Thinking Game': Architecting Value Dominance.        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u9999\u6e2f\u7f8e\u8d0a\u81e3\u4ee3\u7406\uff1aPHD Hong Kong   Total Equity Campaign _Video-Reach-Campaign        \u512a\u7570\u734e   \u54c1\u724c\uff1aMox Bank Limited\u4ee3\u7406\uff1aAppier, Hearts &amp; Science   FLYWITHMOX: AI-Driven User Acquisition Innovation for Mox Credit        \u6700\u4f73\u5275\u65b0\u5167\u5bb9\u7b56\u5283\u734eBest Use of Content Innovation   \u91d1   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   McDonald's \u2013 Back to The Beginning        \u9280   \u54c1\u724c\uff1a\u8b5a\u4ed4\u96f2\u5357\u7c73\u7dda\u53ca\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda\u4ee3\u7406\uff1aDe goose Limited, \u5408\u95ca(\u9999\u6e2f)\u79d1\u6280\u6709\u9650\u516c\u53f8   TamJai and TamJai SamGor Loyalty App's finale - Bespoke RPG Mission Games        \u9285   \u54c1\u724c\uff1a\u6e2f\u9435\u516c\u53f8\u4ee3\u7406\uff1aBBDO Hong Kong, WPP Media Hong Kong   \u4eca\u65e5\u8d77\u5efa\u597d\u672a\u4f86        \u512a\u7570\u734e   \u54c1\u724c\uff1a50\u60e0\u7537\u58eb\u4ee3\u7406\uff1aiProspect Hong Kong, ZOO Allies Limited   Hair Freedom: The Ultimate Hair Growth Duo        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u6052\u751f\u9280\u884c\u4ee3\u7406\uff1aBYFA Consultancy   \u6052\u751f\u9632\u9a19\u5927\u60e1\u968a        \u6700\u4f73\u6578\u64da\u5206\u6790\u53ca\u61c9\u7528\u734eBest Use of Data &amp; Insights   \u91d1   \u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\u4ee3\u7406\uff1adentsu Hong Kong, Hungry Digital   \u6e23\u6253 Bonus Saver \u734e\u8cde\u8a08\u5283\u300e\u4eba\u5de5\u300f\u667a\u80fd \u751f\u6210\u7121\u9650\u53ef\u80fd        \u9280   \u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a\u4ee3\u7406\uff1aFABCOM Limited   Always On Performance Campaign        \u9285   \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aOmnicom Media, Hungry Digital   \u5317\u4e0a or \u4e0d\u4e0a\uff1f - That is the Question        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   McDonald's App Activation        \u6700\u4f73\u5168\u901a\u8def\u7b56\u7565\u61c9\u7528\u734eBest Use of Omnichannel Strategy   \u91d1   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   50 Benches        \u9280   \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aEternityX Marketing Technology Limited   The Panda-Monium: When Pandas Became Family        \u9285   \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aThe Bread Digital Limited   \u6d77\u6d0b\u516c\u5712\u54c8\u56c9\u5582\u5168\u5712\u796d 2025\uff1a\u9811\u9b42 - \u51a5\u9811\u4e0d\u9748\uff0c\u8981\u73a9\u5c31\u8981\u9084        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aOmnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited   HSBC Premier Elite - Client Continuum Campaign        \u512a\u7570\u734e   \u54c1\u724c\uff1aSHISEIDO HONG KONG\u4ee3\u7406\uff1aiProspect, Omelette Digital, Pontac, Untitled    ULTIMUNE Full Bloom Beauty Campaign        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda\u4ee3\u7406\uff1aNoah Workshop   \u4e09\u54e5\u9ebb\u8fa3\u6e6f\u676f\u9eb5        \u6700\u4f73\u7e3e\u6548\u71df\u92b7\u61c9\u7528\u734eBest Use of Performance Marketing   \u91d1   \u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a\u4ee3\u7406\uff1aFABCOM Limited   Always On Performance Campaign        \u9280   \u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\u4ee3\u7406\uff1adentsu Hong Kong, Accenture Song, Adzymic   Standard Chartered \"FLY MOMENTS\" Campaign        \u9285   \u54c1\u724c\uff1a\u6052\u751f\u9280\u884c\u4ee3\u7406\uff1aWPP Media   \u6052\u751f Preferred Banking - \u795e\u90e8\u7f72!\u7206\u76e1\u4efd\u7ce7\u6bcf\u4e00\u868a        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u90a6\u6c11\u65e5\u672c\u8ca1\u52d9\u4ee3\u7406\uff1aWPP Media   Promise Always-On Acquisition Campaign        \u5e74\u5ea6\u71df\u92b7\u5927\u734eBest Campaign of the Year   -   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   McDonald's \u2013 Back to The Beginning        \u5e74\u5ea6\u6700\u4f73\u54c1\u724cBest Brand of the Year    -   \u9999\u6e2f\u9ea5\u7576\u52de        \u5e74\u5ea6\u6700\u4f73\u5ee3\u544a\u516c\u53f8Best Agency of the Year   -   OMD Hong Kong        \u5e74\u5ea6\u6700\u4f73\u6578\u78bc\u71df\u92b7\u5c08\u5bb6Best Marketer of the Year   -   \u9999\u6e2f\u9ea5\u7576\u52de Ivan Choi        \u5982\u6b32\u67e5\u770b\u5b8c\u6574\u5165\u570d\u540d\u55ae\uff0c\u8acb\u6309\u6b64\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingtungtimes.com.tw\/?p=427392","og_locale":"zh_TW","og_type":"article","og_title":"IAB Hong Kong \u6578\u78bc\u5927\u734e 2025\u8868\u63da\u5091\u51fa\u6578\u78bc\u71df\u92b7\u6210\u5c31 \u9999\u6e2f\u9ea5\u7576\u52de\u53ca OMD Hong Kong \u69ae\u81ba\u5e74\u5ea6\u5927\u734e\u5f97\u4e3b - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","og_description":"\u9999\u6e2f2026\u5e744\u670817\u65e5 \/\u7f8e\u901a\u793e\/ -- \u300cIAB Hong Kong\u6578\u78bc\u5927\u734e2025\u300d\u9812\u734e\u5178\u79ae\u65bc3\u670816\u65e5\u5728M+\u749e\uff08AGATE\uff09\u5713\u6eff\u8209\u884c\u3002\u8a72\u5178\u79ae\u65e8\u5728\u8868\u63da\u5728\u9999\u6e2f\u6578\u78bc\u71df\u92b7\u9818\u57df\u8868\u73fe\u5353\u8d8a\u7684\u54c1\u724c\u53ca\u6a5f\u69cb\u3002\u9019\u6b21\u76db\u6703\u532f\u805a\u4e86\u8d85\u904e300\u4f4d\u5e02\u5834\u71df\u92b7\u5c08\u624d\u3001\u5ee3\u544a\u4ee3\u7406\u53ca\u54c1\u724c\u9818\u8896\uff0c\u5927\u5bb6\u5171\u540c\u898b\u8b49\u696d\u754c\u5728\u77ac\u606f\u842c\u8b8a\u7684\u6578\u78bc\u71df\u92b7\u74b0\u5883\u4e2d\uff0c\u6301\u7e8c\u8ffd\u6c42\u5275\u65b0\u8207\u5353\u8d8a\u3002\u6587\u5275\u7522\u696d\u5c08\u54e1\u9ece\u7d30\u660e\u5973\u58eb\u849e\u81e8\uff0c\u64d4\u4efb\u4e3b\u79ae\u5609\u8cd3\u3002       \u672c\u5c46\u5927\u734e\u8a2d\u6709\u516b\u500b\u985e\u5225\u53ca\u56db\u500b\u5168\u5834\u69ae\u8b7d\uff0c\u5f70\u986f\u6578\u78bc\u71df\u92b7\u751f\u614b\u7684\u591a\u5143\u767c\u5c55\u8da8\u52e2\uff0c\u4ee5\u53ca\u696d\u754c\u5c0d\u8de8\u5883\u5354\u4f5c\u3001\u65b0\u8208\u79d1\u6280\u8207\u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u5275\u610f\u7684\u9ad8\u5ea6\u91cd\u8996\u3002 \u4eca\u5c46\u5171\u6709 72 \u500b\u54c1\u724c\u63d0\u4ea4\u8fd1 200 \u4ef6\u53c3\u8cfd\u4f5c\u54c1\uff0c\u53c3\u8cfd\u54c1\u724c\u6578\u91cf\u5275\u6b77\u5c46\u65b0\u9ad8\uff0c\u9032\u4e00\u6b65\u978f\u56fa\u8a72\u734e\u9805\u4f5c\u70ba\u672c\u5730\u696d\u754c\u8a55\u6838\u6578\u78bc\u71df\u92b7\u6210\u6548\u6307\u6a19\u7684\u9818\u5c0e\u5730\u4f4d\u3002\u6240\u6709\u53c3\u8cfd\u4f5c\u54c1\u5747\u7531\u4f86\u81ea\u54c1\u724c\u3001\u4ee3\u7406\u5546\u3001\u5b78\u8853\u754c\u53ca\u79d1\u6280\u5e73\u53f0\u7684 64 \u4f4d\u7368\u7acb\u8a55\u5be9\u56b4\u8b39\u8a55\u6838\uff0c\u78ba\u4fdd\u8a55\u9078\u7d50\u679c\u516c\u5e73\u516c\u6b63\u3002(\u6309\u6b64\u67e5\u770b\u5b8c\u6574\u8a55\u5be9\u540d\u55ae\u3002) \u4e3b\u8981\u5f97\u734e\u540d\u55ae\u5982\u4e0b\uff1a   \u6700\u4f73\u54c1\u724c\u63a8\u5ee3\u734e\uff08\u91d1\u734e\uff09\uff1aMcDonald's - Back to The Beginning \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09  \u6700\u4f73\u8de8\u5883\u5ba3\u50b3\u6d3b\u52d5\uff08\u91d1\u734e\uff09\uff1aThe Panda-Monium: When Pandas Became Family\uff08\u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\uff1b\u4ee3\u7406\uff1aEternityX Marketing Technology Limited\uff09  \u6700\u4f73\u5c0f\u9810\u7b97\u5ba3\u50b3\u6d3b\u52d5\uff08\u91d1\u734e\uff09\uff1aThe Airport Code War \uff08\u54c1\u724c\uff1aUber Hong Kong\uff1b \u4ee3\u7406\uff1aOmelette Digital\uff09  \u6700\u4f73\u4eba\u5de5\u667a\u80fd\u53ca\u6280\u8853\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aHSBC Loan - Tax Election Campaign \uff08\u54c1\u724c\uff1a \u6ed9\u8c50\u9280\u884c\uff1b\u4ee3\u7406\uff1aQuantcast, Omnicom Media, Saatchi &amp; Saatchi\uff09  \u6700\u4f73\u5275\u65b0\u5167\u5bb9\u7b56\u5283\u734e\uff08\u91d1\u734e\uff09\uff1aMcDonald's - Back to The Beginning\uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09  \u6700\u4f73\u6578\u64da\u5206\u6790\u53ca\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aSalary Intelligence \u2013 Bonus Saver Performance Engine \uff08\u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\uff1b\u4ee3\u7406\uff1adentsu Hong Kong, Hungry Digital\uff09  \u6700\u4f73\u5168\u901a\u8def\u7b56\u7565\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1a50 Benches (\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong)  \u6700\u4f73\u7e3e\u6548\u71df\u92b7\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aAlways On Performance Campaign \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a\uff1b\u4ee3\u7406\uff1aFABCOM Limited\uff09  \u5e74\u5ea6\u56db\u5927\u69ae\u8b7d   \u5e74\u5ea6\u71df\u92b7\u5927\u734e\uff1aMcDonald's - Back to The Beginning \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de; \u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09  \u5e74\u5ea6\u6700\u4f73\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de  \u5e74\u5ea6\u6700\u4f73\u5ee3\u544a\u516c\u53f8\uff1aOMD Hong Kong  \u5e74\u5ea6\u6700\u4f73\u6578\u78bc\u71df\u92b7\u5c08\u5bb6\uff1a\u8521\u5b50\u5065\uff08\u9999\u6e2f\u9ea5\u7576\u52de\uff09  \u4f5c\u70ba\u5168\u6e2f\u552f\u4e00\u7531\u975e\u725f\u5229\u6a5f\u69cb\u4e3b\u8fa6\u7684\u6578\u78bc\u71df\u92b7\u734e\u9805\uff0c\u300cIAB Hong Kong \u6578\u78bc\u5927\u734e\u300d\u81f4\u529b\u8868\u63da\u5353\u8d8a\u5275\u4f5c\u6210\u679c\uff0c\u4e26\u611f\u8b1d\u5404\u5408\u4f5c\u5925\u4f34\u7684\u9f0e\u529b\u652f\u6301 \u2014\u2014 \u91d1\u8d0a\u52a9\u5546\u5305\u62ec EternityX\u3001\u6052\u751f\u9280\u884c\u53ca\u96fb\u8996\u5ee3\u64ad\u6709\u9650\u516c\u53f8\uff08TVB\uff09\uff1b\u9280\u8d0a\u52a9\u5546\u5247\u5305\u62ec AnyMind Group\u3001HK01\u3001\u9999\u6e2f\u96fb\u8a0a\uff08HKT\uff09\u3001iClick Interactive\u53ca \u5efa\u83ef\u96c6\u5718\uff08Uni-China Group\uff09\u3002 \u606d\u559c\u6240\u6709\u5f97\u734e\u8005\u53ca\u53c3\u8cfd\u55ae\u4f4d\uff0c\u6301\u7e8c\u63a8\u52d5\u6578\u78bc\u71df\u92b7\u7684\u5275\u65b0\u8207\u5353\u8d8a\uff01 \u8acb\u9ede\u64ca\u6b64\u8655\u4e0b\u8f09\u6d3b\u52d5\u7167\u7247\u3002\u7f8e\u901a\u793e\uff08PR Newswire\uff09\u70ba IAB HK \u7684\u5b98\u65b9\u65b0\u805e\u7a3f\u767c\u5e03\u5408\u4f5c\u5925\u4f34\u3002 \u95dc\u65bc IAB HK\u00a0IAB HK \u662f\u9999\u6e2f\u9818\u5148\u7684\u975e\u725f\u5229\u6578\u78bc\u71df\u92b7\u5354\u6703\uff0c\u81f4\u529b\u65bc\u63a8\u52d5\u6578\u78bc\u71df\u92b7\u7684\u767c\u5c55\u3001\u512a\u5316\u884c\u696d\u6a19\u6e96\u53ca\u57f9\u80b2\u5c08\u696d\u4eba\u624d\u3002\u5354\u6703\u64c1\u6709\u8d85\u904e 130 \u5bb6\u6703\u54e1\u516c\u53f8\uff0c\u5305\u62ec\u5a92\u9ad4\u3001\u5ee3\u544a\u5e73\u53f0\u3001\u4ee3\u7406\u516c\u53f8\u53ca\u54c1\u724c\u4f01\u696d\u3002\u5275\u59cb\u6210\u54e1\u5305\u62ec comScore\u3001Meta\u3001Google\u3001\u5357\u83ef\u65e9\u5831\u53ca Yahoo!\uff0c\u4e26\u8207 PwC \u7dca\u5bc6\u5408\u4f5c\uff0c\u70ba\u9999\u6e2f\u6578\u78bc\u71df\u92b7\u884c\u696d\u7684\u672a\u4f86\u6ce8\u5165\u65b0\u52d5\u529b\u3002 2025 IAB HK\u6578\u78bc\u5927\u734e\u5b8c\u6574\u5f97\u734e\u540d\u55ae          \u7d44\u5225   \u734e\u9805   \u54c1\u724c (Brand)\uff0f\u4ee3\u7406 (Agency)   \u9805\u76ee\u540d\u7a31        \u6700\u4f73\u54c1\u724c\u63a8\u5ee3\u734eBest Branding Campaign   \u91d1   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   McDonald's - Back to The Beginning        \u9280   \u54c1\u724c\uff1aPreface\u4ee3\u7406\uff1a-   Just Start        \u9285   \u54c1\u724c\uff1a\u6052\u751f\u9280\u884c\u4ee3\u7406\uff1aSunny Idea (HK) Limited   \u6052\u751fPreferred Banking - \u795e\u90e8\u7f72!\u7206\u76e1\u4efd\u7ce7\u6bcf\u4e00\u868a        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aThe Bread Digital Limited   \u6d77\u6d0b\u516c\u5712\u54c8\u56c9\u5582\u5168\u5712\u796d 2025\uff1a\u9811\u9b42 - \u51a5\u9811\u4e0d\u9748\uff0c\u8981\u73a9\u5c31\u8981\u9084        \u6700\u4f73\u8de8\u5883\u5ba3\u50b3\u6d3b\u52d5Best Cross-border Campaign   \u91d1   \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aEternityX Marketing Technology Limited   The Panda-Monium: When Pandas Became Family        \u9280   \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aOmnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited   HSBC Premier x HSBC Life campaign        \u9285   \u54c1\u724c\uff1a\u674e\u9326\u8a18\u4ee3\u7406\uff1aHavas Hong Kong   Flavours That Bind \u2013 Hong Kong at the Heart of a Global Launch        \u6700\u4f73\u5c0f\u9810\u7b97\u5ba3\u50b3\u6d3b\u52d5Best Small Budget Campaign   \u91d1   \u54c1\u724c\uff1aUber Hong Kong\u4ee3\u7406\uff1aOmelette Digital   The Airport Code War        \u9280   \u54c1\u724c\uff1a\u5927\u5feb\u6d3b\u96c6\u5718\u4ee3\u7406\uff1aCMRS Digital Solutions Limited   FAIRWOOD ORANGE: 72 HOURS FROM MEME TO MILLIONS        \u9285   \u54c1\u724c\uff1a\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda\u4ee3\u7406\uff1aNoah Workshop   SamGor \u9b77\u563b\u54c8        \u6700\u4f73\u4eba\u5de5\u667a\u80fd\u53ca\u6280\u8853\u61c9\u7528\u734eBest Use of AI &amp; Technology   \u91d1   \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aQuantcast, Omnicom Media, Saatchi &amp; Saatchi   \u7a05\u5b63\u4ee3\u7406\u4eba        \u9280   \u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\u4ee3\u7406\uff1adentsu Hong Kong, Accenture Song, Adzymic   Standard Chartered \"FLY MOMENTS\" Campaign        \u9285   \u54c1\u724c\uff1a\u6e2f\u9435\u516c\u53f8\u4ee3\u7406\uff1aCherrypicks Limited   \u6e2f\u9435\u516c\u53f8 \u6e2f\u9435\u300c\u95dc\u611b\u5171\u4e58\u300d\u624b\u6a5f\u61c9\u7528\u7a0b\u5f0f 2.0 - \u70ba\u7279\u6b8a\u9700\u6c42\u9867\u5ba2\u800c\u8a2d\u7684\u5171\u878d\u51fa\u884c\u65b9\u6848        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u9999\u6e2f\u96fb\u8a0a\u4ee3\u7406\uff1aCan't Sleep Tonite Ltd.   'The Thinking Game': Architecting Value Dominance.        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u9999\u6e2f\u7f8e\u8d0a\u81e3\u4ee3\u7406\uff1aPHD Hong Kong   Total Equity Campaign _Video-Reach-Campaign        \u512a\u7570\u734e   \u54c1\u724c\uff1aMox Bank Limited\u4ee3\u7406\uff1aAppier, Hearts &amp; Science   FLYWITHMOX: AI-Driven User Acquisition Innovation for Mox Credit        \u6700\u4f73\u5275\u65b0\u5167\u5bb9\u7b56\u5283\u734eBest Use of Content Innovation   \u91d1   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   McDonald's \u2013 Back to The Beginning        \u9280   \u54c1\u724c\uff1a\u8b5a\u4ed4\u96f2\u5357\u7c73\u7dda\u53ca\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda\u4ee3\u7406\uff1aDe goose Limited, \u5408\u95ca(\u9999\u6e2f)\u79d1\u6280\u6709\u9650\u516c\u53f8   TamJai and TamJai SamGor Loyalty App's finale - Bespoke RPG Mission Games        \u9285   \u54c1\u724c\uff1a\u6e2f\u9435\u516c\u53f8\u4ee3\u7406\uff1aBBDO Hong Kong, WPP Media Hong Kong   \u4eca\u65e5\u8d77\u5efa\u597d\u672a\u4f86        \u512a\u7570\u734e   \u54c1\u724c\uff1a50\u60e0\u7537\u58eb\u4ee3\u7406\uff1aiProspect Hong Kong, ZOO Allies Limited   Hair Freedom: The Ultimate Hair Growth Duo        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u6052\u751f\u9280\u884c\u4ee3\u7406\uff1aBYFA Consultancy   \u6052\u751f\u9632\u9a19\u5927\u60e1\u968a        \u6700\u4f73\u6578\u64da\u5206\u6790\u53ca\u61c9\u7528\u734eBest Use of Data &amp; Insights   \u91d1   \u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\u4ee3\u7406\uff1adentsu Hong Kong, Hungry Digital   \u6e23\u6253 Bonus Saver \u734e\u8cde\u8a08\u5283\u300e\u4eba\u5de5\u300f\u667a\u80fd \u751f\u6210\u7121\u9650\u53ef\u80fd        \u9280   \u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a\u4ee3\u7406\uff1aFABCOM Limited   Always On Performance Campaign        \u9285   \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aOmnicom Media, Hungry Digital   \u5317\u4e0a or \u4e0d\u4e0a\uff1f - That is the Question        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   McDonald's App Activation        \u6700\u4f73\u5168\u901a\u8def\u7b56\u7565\u61c9\u7528\u734eBest Use of Omnichannel Strategy   \u91d1   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   50 Benches        \u9280   \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aEternityX Marketing Technology Limited   The Panda-Monium: When Pandas Became Family        \u9285   \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aThe Bread Digital Limited   \u6d77\u6d0b\u516c\u5712\u54c8\u56c9\u5582\u5168\u5712\u796d 2025\uff1a\u9811\u9b42 - \u51a5\u9811\u4e0d\u9748\uff0c\u8981\u73a9\u5c31\u8981\u9084        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aOmnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited   HSBC Premier Elite - Client Continuum Campaign        \u512a\u7570\u734e   \u54c1\u724c\uff1aSHISEIDO HONG KONG\u4ee3\u7406\uff1aiProspect, Omelette Digital, Pontac, Untitled    ULTIMUNE Full Bloom Beauty Campaign        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda\u4ee3\u7406\uff1aNoah Workshop   \u4e09\u54e5\u9ebb\u8fa3\u6e6f\u676f\u9eb5        \u6700\u4f73\u7e3e\u6548\u71df\u92b7\u61c9\u7528\u734eBest Use of Performance Marketing   \u91d1   \u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a\u4ee3\u7406\uff1aFABCOM Limited   Always On Performance Campaign        \u9280   \u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\u4ee3\u7406\uff1adentsu Hong Kong, Accenture Song, Adzymic   Standard Chartered \"FLY MOMENTS\" Campaign        \u9285   \u54c1\u724c\uff1a\u6052\u751f\u9280\u884c\u4ee3\u7406\uff1aWPP Media   \u6052\u751f Preferred Banking - \u795e\u90e8\u7f72!\u7206\u76e1\u4efd\u7ce7\u6bcf\u4e00\u868a        \u512a\u7570\u734e   \u54c1\u724c\uff1a\u90a6\u6c11\u65e5\u672c\u8ca1\u52d9\u4ee3\u7406\uff1aWPP Media   Promise Always-On Acquisition Campaign        \u5e74\u5ea6\u71df\u92b7\u5927\u734eBest Campaign of the Year   -   \u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong   McDonald's \u2013 Back to The Beginning        \u5e74\u5ea6\u6700\u4f73\u54c1\u724cBest Brand of the Year    -   \u9999\u6e2f\u9ea5\u7576\u52de        \u5e74\u5ea6\u6700\u4f73\u5ee3\u544a\u516c\u53f8Best Agency of the Year   -   OMD Hong Kong        \u5e74\u5ea6\u6700\u4f73\u6578\u78bc\u71df\u92b7\u5c08\u5bb6Best Marketer of the Year   -   \u9999\u6e2f\u9ea5\u7576\u52de Ivan Choi        \u5982\u6b32\u67e5\u770b\u5b8c\u6574\u5165\u570d\u540d\u55ae\uff0c\u8acb\u6309\u6b64\u3002","og_url":"https:\/\/pingtungtimes.com.tw\/?p=427392","og_site_name":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","article_publisher":"https:\/\/www.facebook.com\/pingtungnews","article_published_time":"2026-04-17T06:56:00+00:00","og_image":[{"width":3000,"height":1990,"url":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png","type":"image\/jpeg"}],"author":"\u7f8e\u901a\u793e","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005:":"\u7f8e\u901a\u793e","\u9810\u4f30\u95b1\u8b80\u6642\u9593":"3 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/pingtungtimes.com.tw\/?p=427392#article","isPartOf":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=427392"},"author":{"name":"\u7f8e\u901a\u793e","@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/person\/683b937f29ec1537972f6c41e22a2cf3"},"headline":"IAB Hong Kong \u6578\u78bc\u5927\u734e 2025\u8868\u63da\u5091\u51fa\u6578\u78bc\u71df\u92b7\u6210\u5c31 \u9999\u6e2f\u9ea5\u7576\u52de\u53ca OMD Hong Kong \u69ae\u81ba\u5e74\u5ea6\u5927\u734e\u5f97\u4e3b","datePublished":"2026-04-17T06:56:00+00:00","mainEntityOfPage":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=427392"},"wordCount":524,"publisher":{"@id":"https:\/\/pingtungtimes.com.tw\/#organization"},"image":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=427392#primaryimage"},"thumbnailUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2026\/04\/iabawards_2025_Logo_and_trophy_black_2025.jpg","articleSection":["\u7f8e\u901a\u793e"],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/pingtungtimes.com.tw\/?p=427392","url":"https:\/\/pingtungtimes.com.tw\/?p=427392","name":"IAB Hong Kong \u6578\u78bc\u5927\u734e 2025\u8868\u63da\u5091\u51fa\u6578\u78bc\u71df\u92b7\u6210\u5c31 \u9999\u6e2f\u9ea5\u7576\u52de\u53ca OMD Hong Kong \u69ae\u81ba\u5e74\u5ea6\u5927\u734e\u5f97\u4e3b - 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Back to The Beginning \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09 \u6700\u4f73\u8de8\u5883\u5ba3\u50b3\u6d3b\u52d5\uff08\u91d1\u734e\uff09\uff1aThe Panda-Monium: When Pandas Became Family\uff08\u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\uff1b\u4ee3\u7406\uff1aEternityX Marketing Technology Limited\uff09 \u6700\u4f73\u5c0f\u9810\u7b97\u5ba3\u50b3\u6d3b\u52d5\uff08\u91d1\u734e\uff09\uff1aThe Airport Code War \uff08\u54c1\u724c\uff1aUber Hong Kong\uff1b \u4ee3\u7406\uff1aOmelette Digital\uff09 \u6700\u4f73\u4eba\u5de5\u667a\u80fd\u53ca\u6280\u8853\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aHSBC Loan - Tax Election Campaign \uff08\u54c1\u724c\uff1a \u6ed9\u8c50\u9280\u884c\uff1b\u4ee3\u7406\uff1aQuantcast, Omnicom Media, Saatchi &amp; Saatchi\uff09 \u6700\u4f73\u5275\u65b0\u5167\u5bb9\u7b56\u5283\u734e\uff08\u91d1\u734e\uff09\uff1aMcDonald's - Back to The Beginning\uff08\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong\uff09 \u6700\u4f73\u6578\u64da\u5206\u6790\u53ca\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aSalary Intelligence \u2013 Bonus Saver Performance Engine \uff08\u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\uff1b\u4ee3\u7406\uff1adentsu Hong Kong, Hungry Digital\uff09 \u6700\u4f73\u5168\u901a\u8def\u7b56\u7565\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1a50 Benches (\u54c1\u724c\uff1a\u9999\u6e2f\u9ea5\u7576\u52de\uff1b\u4ee3\u7406\uff1a BBDO Hong Kong, OMD Hong Kong) \u6700\u4f73\u7e3e\u6548\u71df\u92b7\u61c9\u7528\u734e\uff08\u91d1\u734e\uff09\uff1aAlways On Performance Campaign \uff08\u54c1\u724c\uff1a\u9999\u6e2f\u5feb\u904b\u822a\u7a7a\uff1b\u4ee3\u7406\uff1aFABCOM Limited\uff09 \u5e74\u5ea6\u56db\u5927\u69ae\u8b7d \u5e74\u5ea6\u71df\u92b7\u5927\u734e\uff1aMcDonald's - 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Back to The Beginning \u9280 \u54c1\u724c\uff1aPreface\u4ee3\u7406\uff1a- Just Start \u9285 \u54c1\u724c\uff1a\u6052\u751f\u9280\u884c\u4ee3\u7406\uff1aSunny Idea (HK) Limited \u6052\u751fPreferred Banking - \u795e\u90e8\u7f72!\u7206\u76e1\u4efd\u7ce7\u6bcf\u4e00\u868a \u512a\u7570\u734e \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aThe Bread Digital Limited \u6d77\u6d0b\u516c\u5712\u54c8\u56c9\u5582\u5168\u5712\u796d 2025\uff1a\u9811\u9b42 - \u51a5\u9811\u4e0d\u9748\uff0c\u8981\u73a9\u5c31\u8981\u9084 \u6700\u4f73\u8de8\u5883\u5ba3\u50b3\u6d3b\u52d5Best Cross-border Campaign \u91d1 \u54c1\u724c\uff1a\u6d77\u6d0b\u516c\u5712\u4ee3\u7406\uff1aEternityX Marketing Technology Limited The Panda-Monium: When Pandas Became Family \u9280 \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aOmnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited HSBC Premier x HSBC Life campaign \u9285 \u54c1\u724c\uff1a\u674e\u9326\u8a18\u4ee3\u7406\uff1aHavas Hong Kong Flavours That Bind \u2013 Hong Kong at the Heart of a Global Launch \u6700\u4f73\u5c0f\u9810\u7b97\u5ba3\u50b3\u6d3b\u52d5Best Small Budget Campaign \u91d1 \u54c1\u724c\uff1aUber Hong Kong\u4ee3\u7406\uff1aOmelette Digital The Airport Code War \u9280 \u54c1\u724c\uff1a\u5927\u5feb\u6d3b\u96c6\u5718\u4ee3\u7406\uff1aCMRS Digital Solutions Limited FAIRWOOD ORANGE: 72 HOURS FROM MEME TO MILLIONS \u9285 \u54c1\u724c\uff1a\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda\u4ee3\u7406\uff1aNoah Workshop SamGor \u9b77\u563b\u54c8 \u6700\u4f73\u4eba\u5de5\u667a\u80fd\u53ca\u6280\u8853\u61c9\u7528\u734eBest Use of AI &amp; Technology \u91d1 \u54c1\u724c\uff1a\u6ed9\u8c50\u9280\u884c\u4ee3\u7406\uff1aQuantcast, Omnicom Media, Saatchi &amp; Saatchi \u7a05\u5b63\u4ee3\u7406\u4eba \u9280 \u54c1\u724c\uff1a\u6e23\u6253\u9280\u884c\u4ee3\u7406\uff1adentsu Hong Kong, Accenture Song, Adzymic Standard Chartered \"FLY MOMENTS\" Campaign \u9285 \u54c1\u724c\uff1a\u6e2f\u9435\u516c\u53f8\u4ee3\u7406\uff1aCherrypicks Limited \u6e2f\u9435\u516c\u53f8 \u6e2f\u9435\u300c\u95dc\u611b\u5171\u4e58\u300d\u624b\u6a5f\u61c9\u7528\u7a0b\u5f0f 2.0 - 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