{"id":420622,"date":"2026-03-24T17:36:00","date_gmt":"2026-03-24T09:36:00","guid":{"rendered":"https:\/\/pingtungtimes.com.tw\/?p=420622"},"modified":"2026-03-24T17:36:00","modified_gmt":"2026-03-24T09:36:00","slug":"%e5%90%8c%e7%a8%8b%e6%97%85%e8%a1%8c2025%e5%85%a8%e5%b9%b4%e6%94%b6%e5%85%a5%e9%81%94%e4%ba%ba%e6%b0%91%e5%b9%a3194%e5%84%84%e5%85%83","status":"publish","type":"post","link":"https:\/\/pingtungtimes.com.tw\/?p=420622","title":{"rendered":"\u540c\u7a0b\u65c5\u884c2025\u5168\u5e74\u6536\u5165\u9054\u4eba\u6c11\u5e63194\u5104\u5143"},"content":{"rendered":"<div>\n<p class=\"prntac\"><b>\u6df1\u8015\u5927\u773e\u65c5\u904a\u5e02\u5834\u52a9\u696d\u7e3e\u7a33\u589e\u9577<br \/><\/b><b>\u64c1\u62b1\u4eba\u5de5\u667a\u80fd\u8b00\u9577\u9060\u9ad8\u8cea\u91cf\u767c\u5c55<\/b><\/p>\n<p><span class=\"legendSpanClass\">\u9999\u6e2f<\/span><span class=\"legendSpanClass\">2026\u5e743\u670824\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u4e2d\u570b\u9818\u5148\u7684\u7d9c\u5408\u65c5\u904a\u670d\u52d9\u5e73\u53f0<b>\u540c\u7a0b\u65c5\u884c\u63a7\u80a1\u6709\u9650\u516c\u53f8<\/b>\uff08\u300c\u540c\u7a0b\u65c5\u884c\u300d\u6216\u300c\u516c\u53f8\u300d\uff0c\u9023\u540c\u5176\u9644\u5c6c\u516c\u53f8\uff08\u7d71\u7a31\u300c\u96c6\u5718\u300d\uff09\uff0c\u80a1\u7968\u4ee3\u865f\uff1a0780.HK\uff09\u4eca\u5929\u516c\u4f48\u5176\u622a\u81f32025\u5e7412\u670831\u65e5\u6b62\u5e74\u5ea6\uff08\u300c\u56de\u9867\u671f\u300d\u6216\u300c2025\u5e74\u300d\uff09\u4e4b\u7d93\u5be9\u6838\u7d9c\u5408\u696d\u7e3e\u3002<\/p>\n<p><b>\u540c\u7a0b\u65c5\u884c\u57f7\u884c\u8463\u4e8b\u517c\u9996\u5e2d\u57f7\u884c\u5b98\u99ac\u548c\u5e73\u5148\u751f<\/b>\u8868\u793a\uff1a\u300c\u4e2d\u570b\u65c5\u904a\u696d\u5728\u7d93\u6b77\u9700\u6c42\u5fa9\u7526\u8207\u518d\u52a0\u901f\u5f8c\uff0c\u5df2\u9032\u5165\u9ad8\u8cea\u91cf\u767c\u5c55\u968e\u6bb5\u30022025\u5e74\uff0c\u6211\u5011\u7a4d\u6975\u9806\u61c9\u884c\u696d\u8da8\u52e2\u4ee5\u63d0\u5347\u54c1\u724c\u5f71\u97ff\u529b\uff0c\u5f9e\u800c\u9032\u4e00\u6b65\u589e\u5f37\u6211\u5011\u5728\u5927\u773e\u5e02\u5834\u4e2d\u7684\u9818\u5148\u5730\u4f4d\u3002\u904e\u53bb\u4e00\u5e74\uff0c\u6211\u5011\u6df1\u5165\u6d1e\u5bdf\u7528\u6236\u9700\u6c42\uff0c\u7cbe\u6e96\u8b58\u5225\u7528\u6236\u504f\u597d\u8b8a\u5316\uff0c\u628a\u63e1\u65b0\u8208\u589e\u9577\u6a5f\u9047\u3002\u5f97\u76ca\u65bc\u6b64\uff0c\u6211\u5011\u9032\u4e00\u6b65\u978f\u56fa\u5927\u773e\u65c5\u904a\u5e02\u5834\u9818\u5148\u5730\u4f4d\uff0c\u65d7\u4e0b\u5404\u696d\u52d9\u5305\u62ec\u9152\u5e97\u7ba1\u7406\u7b49\u4ea6\u5be6\u73fe\u5feb\u901f\u64f4\u5f35\u3002\u5c55\u671b\u672a\u4f86\uff0c\u6211\u5011\u5c07\u59cb\u7d42\u79c9\u6301\u7528\u6236\u81f3\u4e0a\u7684\u7406\u5ff5\uff0c\u5168\u529b\u8e10\u884c\u300e\u8b93\u65c5\u884c\u66f4\u7c21\u55ae\u3001\u66f4\u5feb\u6a02\u300f\u7684\u4f7f\u547d\u3002\u300d<\/p>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\" class=\"prnbcc\">\n<tbody>\n<tr>\n<td class=\"prnpr2 prnpl2 prnvab prntac prncbts prnbrbrs prnbbbs prnbsbls\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b><u>2025<\/u><\/b><b><u>\u5e74\u5168\u5e74\u696d\u7e3e\u6458\u8981\u9023\u540c\u6bd4\u8b8a\u52d5<\/u><\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prnpr2 prnpl2 prnvab prncbts prnbrbrs prnbbbs prnbsbls\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>\u6536\u5165\u53ca\u7d93\u8abf\u6574\u6ea2\u5229\u5747\u5ef6\u7e8c\u5f37\u52c1\u589e\u9577\u8ecc\u8de1<\/b><\/span><\/p>\n<ul type=\"disc\">\n<li class=\"prnews_li\"><span class=\"prnews_span\">\u6536\u5165\u540c\u6bd4\u589e\u52a0<\/span><span class=\"prnews_span\">11.9%<\/span><span class=\"prnews_span\">\u81f3\u4eba\u6c11\u5e63<\/span><span class=\"prnews_span\">19,396.0<\/span><span class=\"prnews_span\">\u767e\u842c\u5143<\/span><\/li>\n<li class=\"prnews_li\"><span class=\"prnews_span\">\u7d93\u8abf\u6574<\/span><span class=\"prnews_span\">EBITDA<\/span><span class=\"prnews_span\">\u540c\u6bd4\u589e\u52a0<\/span><span class=\"prnews_span\">26.9%<\/span><span class=\"prnews_span\">\u81f3\u4eba\u6c11\u5e63<\/span><span class=\"prnews_span\">5,137.7<\/span><span class=\"prnews_span\">\u767e\u842c\u5143<\/span><\/li>\n<li class=\"prnews_li\"><span class=\"prnews_span\">\u7d93\u8abf\u6574\u6ea2\u5229\u6de8\u984d\u540c\u6bd4\u589e\u52a0<\/span><span class=\"prnews_span\">22.2%<\/span><span class=\"prnews_span\">\u81f3\u4eba\u6c11\u5e63<\/span><span class=\"prnews_span\">3,403.3<\/span><span class=\"prnews_span\">\u767e\u842c\u5143 <\/span><\/li>\n<li class=\"prnews_li\"><span class=\"prnews_span\">\u8463\u4e8b\u6703\u5efa\u8b70\u6d3e\u767c\u672b\u671f\u80a1\u606f\u6bcf\u80a1<\/span><span class=\"prnews_span\">0.25<\/span><span class=\"prnews_span\">\u6e2f\u5143<\/span><\/li>\n<\/ul>\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>\u7528\u6236\u57fa\u790e\u7a69\u5065\u64f4\u5927 <\/b>\u00a0<b>\u978f\u56fa\u5927\u773e\u65c5\u884c\u5e02\u5834\u9818\u5c0e\u5730\u4f4d<\/b><\/span><\/p>\n<ul type=\"disc\">\n<li class=\"prnews_li\"><span class=\"prnews_span\">\u5e73\u5747\u6708\u4ed8\u8cbb\u7528\u6236\u540c\u6bd4\u589e\u52a0<\/span><span class=\"prnews_span\">5.6%<\/span><span class=\"prnews_span\">\u81f3<\/span><span class=\"prnews_span\">45.5<\/span><span class=\"prnews_span\">\u767e\u842c\u4eba\uff0c\u5275\u6b77\u53f2\u65b0\u9ad8<\/span><\/li>\n<li class=\"prnews_li\"><span class=\"prnews_span\">\u5e73\u5747\u5e74\u5ea6\u4ed8\u8cbb\u7528\u6236\u540c\u6bd4\u589e\u9577<\/span><span class=\"prnews_span\">6.0%<\/span><span class=\"prnews_span\">\u81f3<\/span><span class=\"prnews_span\">252.6<\/span><span class=\"prnews_span\">\u767e\u842c\u4eba<\/span><\/li>\n<li class=\"prnews_li\"><span class=\"prnews_span\">12<\/span><span class=\"prnews_span\">\u500b\u6708\u7d2f\u8a08\u670d\u52d9\u4eba\u6b21\u589e\u9577<\/span><span class=\"prnews_span\">5.5%<\/span><span class=\"prnews_span\">\u81f3<\/span><span class=\"prnews_span\">2,034.3<\/span><span class=\"prnews_span\">\u767e\u842c\uff0c\u9032\u4e00\u6b65\u64f4\u5927\u4e2d\u570b\u5927\u773e\u65c5\u884c\u5e02\u5834\u7684\u5f71\u97ff\u529b<\/span><\/li>\n<\/ul>\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>\u6838\u5fc3\u5728\u7dda\u65c5\u904a\u5e73\u53f0\u696d\u52d9\u4fdd\u6301\u7a69\u5065\u589e\u9577\u53ca\u5c55\u73fe\u5f37\u52c1\u97cc\u6027 <\/b>\u00a0<\/span><\/p>\n<ul type=\"disc\">\n<li class=\"prnews_li\"><span class=\"prnews_span\">\u6838\u5fc3\u5728\u7dda\u65c5\u904a\u5e73\u53f0\u696d\u52d9\u6536\u5165\u540c\u6bd4\u589e\u52a0<\/span><span class=\"prnews_span\">16.0%<\/span><span class=\"prnews_span\">\u81f3\u4eba\u6c11\u5e63<\/span><span class=\"prnews_span\">16,471.5<\/span><span class=\"prnews_span\">\u767e\u842c\u5143<\/span>\n<ul type=\"disc\">\n<li class=\"prnews_li\"><span class=\"prnews_span\">\u4ea4\u901a\u7968\u52d9\u670d\u52d9\u6536\u5165\u540c\u6bd4\u589e\u52a0<\/span><span class=\"prnews_span\">9.6%<\/span><span class=\"prnews_span\">\u81f3\u4eba\u6c11\u5e63<\/span><span class=\"prnews_span\">7,925.4<\/span><span class=\"prnews_span\">\u767e\u842c\u5143\uff0c\u570b\u969b\u6a5f\u7968\u696d\u52d9\u5be6\u73fe\u4ea4\u6613\u91cf\u8207\u6536\u5165\u7684\u5747\u8861\u589e<\/span><\/li>\n<li class=\"prnews_li\"><span class=\"prnews_span\">\u4f4f\u5bbf\u9810\u8a02\u670d\u52d9\u6536\u5165\u540c\u6bd4\u589e\u52a0<\/span><span class=\"prnews_span\">16.8%<\/span><span class=\"prnews_span\">\u81f3\u4eba\u6c11\u5e63<\/span><span class=\"prnews_span\">5,450.8<\/span><span class=\"prnews_span\">\u767e\u842c\u5143\uff0c\u9593\u591c\u91cf\u92b7\u552e\u5275\u6b77\u53f2\u65b0\u9ad8<\/span><\/li>\n<li class=\"prnews_li\"><span class=\"prnews_span\">\u5176\u4ed6\u6536\u5165\u540c\u6bd4\u589e\u52a0<\/span><span class=\"prnews_span\">34.4%<\/span><span class=\"prnews_span\">\u81f3\u4eba\u6c11\u5e63<\/span><span class=\"prnews_span\">3,095.2<\/span><span class=\"prnews_span\">\u767e\u842c\u5143<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p><b>\u5e73\u5747\u6708\u4ed8\u8cbb\u7528\u6236\u5275\u6b77\u53f2\u65b0\u9ad8 \u6df1\u8015\u5927\u773e\u65c5\u904a\u5e02\u5834\u986f\u6210\u6548<\/b><\/p>\n<p>\u540c\u7a0b\u65c5\u884c\u6191\u85c9\u5728\u7528\u6236\u7372\u53d6\u8207\u904b\u71df\u6548\u7387\u65b9\u9762\u7684\u512a\u52e2\uff0c\u9032\u4e00\u6b65\u64f4\u5927\u5728\u4e2d\u570b\u5927\u773e\u65c5\u904a\u5e02\u5834\u7684\u5f71\u97ff\u529b\u3002\u5f97\u76ca\u65bc\u9ad8\u6548\u7684\u7372\u5ba2\u53ca\u4e92\u52d5\u63aa\u65bd\uff0c\u540c\u7a0b\u65c5\u884c\u7684\u7528\u6236\u57fa\u6578\u53ca\u7528\u6236\u50f9\u503c\u6301\u7e8c\u63d0\u5347\u3002\u56de\u9867\u671f\u5185\uff0c\u96c6\u5718\u7684\u6708\u4ed8\u8cbb\u7528\u6236\u540c\u6bd4\u589e\u95775.6%\u81f345.5\u767e\u842c\u4eba\uff0c\u5e74\u5747\u6708\u4ed8\u8cbb\u7528\u6236\u5275\u6b77\u53f2\u65b0\u9ad8\u3002\u800c\u5e74\u4ed8\u8cbb\u7528\u6236\u540c\u6bd4\u589e\u95776.0%\u81f3252.6\u767e\u842c\u4eba\uff0c\u5341\u4e8c\u500b\u6708\u7d2f\u8a08\u670d\u52d9\u4eba\u6b21\u540c\u6bd4\u589e\u95775.5%\u81f32,034.3\u767e\u842c\u3002<\/p>\n<p>\u6d41\u91cf\u589e\u9577\u4e00\u76f4\u662f\u96c6\u5718\u6210\u529f\u7684\u57fa\u77f3\u3002\u56de\u9867\u671f\u5185\uff0c\u4f5c\u70ba\u7372\u53d6\u65b0\u7528\u6236\u7684\u4e3b\u8981\u6e20\u9053\uff0c\u96c6\u5718\u7684\u81ea\u6709APP\u4fdd\u6301\u5f37\u52c1\u7684\u589e\u9577\u52e2\u982d\uff0c\u5176\u65e5\u6d3b\u8e8d\u7528\u6236\u6578\u986f\u8457\u589e\u9577\uff0c\u5f70\u986f\u96c6\u5718\u5275\u65b0\u71df\u92b7\u6d3b\u52d5\u7684\u6709\u6548\u6027\uff0c\u4ea6\u5370\u8b49\u96c6\u5718\u5728\u76ee\u6a19\u5e02\u5834\u4e0d\u65b7\u63d0\u5347\u7684\u54c1\u724c\u5f71\u97ff\u529b\u3002\u622a\u81f32025\u5e74\uff0c\u96c6\u5718\u5c45\u4f4f\u5728\u4e2d\u570b\u975e\u4e00\u7dda\u57ce\u5e02\u7684\u8a3b\u518a\u7528\u6236\u4f54\u8a3b\u518a\u7528\u6236\u7e3d\u6578\u768487%\u4ee5\u4e0a\uff0c\u5fae\u4fe1\u5e73\u53f0\u65b0\u4ed8\u8cbb\u7528\u6236\u4e2d\u7d0470%\u4f86\u81ea\u4e2d\u570b\u975e\u4e00\u7dda\u57ce\u5e02\u3002<\/p>\n<p><b>\u6838\u5fc3<\/b><b>OTA<\/b><b>\u696d\u52d9\u5be6\u73fe\u9ad8\u8cea\u91cf\u589e\u9577<\/b>\u00a0 <b>\u978f\u56fa\u5176\u5e02\u5834\u9818\u5148\u5730\u4f4d<\/b><\/p>\n<p>\u56de\u9867\u671f\u5167\uff0c\u96c6\u5718\u6838\u5fc3\u5728\u7dda\u65c5\u904a\u5e73\u53f0\u696d\u52d9\u5c55\u73fe\u51fa\u5f3a\u52c1\u589e\u9577\u3002\u96c6\u5718\u7684\u4ea4\u901a\u696d\u52d9\u4fdd\u6301\u7a69\u5065\u589e\u9577\uff0c\u4ea4\u901a\u7968\u52d9\u6536\u5165\u540c\u6bd4\u589e\u52a09.6%\u81f3\u4eba\u6c11\u5e637,925.4\u767e\u842c\u5143\u3002\u57282025\u5e74\uff0c\u540c\u7a0b\u65c5\u884c\u8457\u91cd\u63d0\u5347\u7528\u6236\u9ad4\u9a57\u53ca\u7528\u6236\u4e92\u52d5\uff0c\u7a4d\u6975\u62d3\u5c55\u51fa\u884c\u8cc7\u6e90\u4e26\u8c50\u5bcc\u7522\u54c1\u4f9b\u7d66\uff0c\u70ba\u7528\u6236\u63d0\u4f9b\u66f4\u5ee3\u6cdb\u7684\u51fa\u884c\u9078\u64c7\uff0c\u78ba\u4fdd\u7528\u6236\u65c5\u7a0b\u9806\u66a2\u3002\u540c\u6642\uff0c\u96c6\u5718\u6301\u7e8c\u8fed\u4ee3\u7531\u7b97\u6cd5\u9a45\u52d5\u7684\u6167\u884c\u7cfb\u7d71\uff0c\u512a\u5316\u5176\u51fa\u884c\u89e3\u6c7a\u65b9\u6848\u7684\u4fbf\u6377\u6027\u8207\u53ef\u884c\u6027\uff0c\u9032\u4e00\u6b65\u63d0\u5347\u6574\u9ad4\u51fa\u884c\u9ad4\u9a57\u3002<\/p>\n<p>\u96c6\u5718\u7684\u4f4f\u5bbf\u696d\u52d9\u57282025\u5e74\u5168\u5e74\u5747\u7dad\u6301\u589e\u9577\u52e2\u982d\uff0c\u9304\u5f97\u5f37\u52c1\u589e\u9577\u3002\u56de\u9867\u671f\u5185\uff0c\u96c6\u5718\u4f4f\u5bbf\u696d\u52d9\u6536\u5165\u540c\u6bd4\u589e\u957716.8%\u81f3\u4eba\u6c11\u5e635,450.8\u767e\u842c\u5143\u3002\u96c6\u5718\u89c0\u5bdf\u5230\u7528\u6236\u504f\u597d\u660e\u986f\u8f49\u5411\u9ad8\u54c1\u8cea\u9152\u5e97\uff0c\u7b56\u7565\u6027\u5730\u91cd\u6574\u904b\u71df\u8cc7\u6e90\uff0c\u4ee5\u66f4\u597d\u5730\u628a\u63e1\u589e\u9577\u6a5f\u6703\u4e26\u6eff\u8db3\u4e0d\u65b7\u8b8a\u5316\u7684\u5e02\u5834\u9700\u6c42\uff0c\u63a8\u52d5\u96c6\u5718\u5e73\u53f0\u4e0a\u9ad8\u54c1\u8cea\u9152\u5e97\u9593\u591c\u91cf\u4f54\u6bd4\u986f\u8457\u63d0\u5347\u3002\u570b\u969b\u4f4f\u5bbf\u696d\u52d9\u65b9\u9762\uff0c\u96c6\u5718\u6301\u7e8c\u6df1\u5316\u8207\u5168\u7403\u7b2c\u4e09\u65b9\u5408\u4f5c\u5925\u4f34\u7684\u5408\u4f5c\uff0c\u9032\u4e00\u6b65\u8c50\u5bcc\u7522\u54c1\u53ca\u670d\u52d9\uff0c\u589e\u5f37\u7684\u7522\u54c1\u80fd\u529b\u7d50\u5408\u7cbe\u6e96\u7684\u71df\u92b7\u6d3b\u52d5\uff0c\u63a8\u52d5\u5168\u5e74\u570b\u969b\u9152\u5e97\u92b7\u552e\u9593\u591c\u91cf\u5be6\u73fe\u5f37\u52c1\u589e\u9577\u3002<\/p>\n<p>\u5f97\u76ca\u65bc\u9152\u5e97\u7ba1\u7406\u696d\u52d9\u7684\u51fa\u8272\u8868\u73fe\u53ca\u842c\u9054\u9152\u5e97\u53ca\u5ea6\u5047\u6751\u7684\u4f75\u5165\uff0c\u96c6\u5718\u7684\u5176\u4ed6\u696d\u52d9\u518d\u6b21\u53d6\u5f97\u5353\u8d8a\u696d\u7e3e\u3002\u56de\u9867\u671f\u5185\uff0c\u5176\u4ed6\u696d\u52d9\u6536\u5165\u540c\u6bd4\u589e\u957734.4%\uff0c\u9054\u4eba\u6c11\u5e633,095.2\u767e\u842c\u5143\u3002\u96c6\u5718\u6d1e\u5bdf\u5230\u4e2d\u570b\u9152\u5e97\u696d\u860a\u85cf\u8457\u5de8\u5927\u7684\u589e\u9577\u6f5b\u529b\uff0c\u5c07\u9152\u5e97\u7ba1\u7406\u696d\u52d9\u5b9a\u4f4d\u70ba\u516c\u53f8\u7684\u95dc\u9375\u589e\u9577\u5f15\u64ce\u3002<\/p>\n<p><b>\u7a4d\u6975\u64c1\u62b1\u4eba\u5de5\u667a\u80fd\u6280\u8853<\/b>\u00a0 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