{"id":410102,"date":"2026-02-11T19:00:00","date_gmt":"2026-02-11T11:00:00","guid":{"rendered":"https:\/\/pingtungtimes.com.tw\/?p=410102"},"modified":"2026-02-11T19:00:00","modified_gmt":"2026-02-11T11:00:00","slug":"adyen-%e6%8e%a8%e5%87%ba%e3%80%8cpersonalize%e3%80%8d%e5%8a%9f%e8%83%bd%e4%bb%a5%e5%8d%b3%e6%99%82%e5%ba%a6%e8%ba%ab%e5%ae%9a%e5%88%b6%e7%b5%90%e5%b8%b3%e9%ab%94%e9%a9%97","status":"publish","type":"post","link":"https:\/\/pingtungtimes.com.tw\/?p=410102","title":{"rendered":"Adyen \u63a8\u51fa\u300cPersonalize\u300d\u529f\u80fd\u4ee5\u5373\u6642\u5ea6\u8eab\u5b9a\u5236\u7d50\u5e33\u9ad4\u9a57"},"content":{"rendered":"<div>\n<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li>\u5168\u65b0 Personalize \u662f Adyen Uplift \u7684\u7522\u54c1\uff0c\u5229\u7528\u4eba\u5de5\u667a\u80fd\u6839\u64da\u9867\u5ba2\u884c\u70ba\u8abf\u6574\u7d50\u5e33\u6d41\u7a0b\uff0c\u5354\u52a9\u4f01\u696d\u63d0\u5347\u8f49\u5316\u7387\uff0c\u540c\u6642\u7bc0\u7701\u4ea4\u6613\u6210\u672c\u3002<\/li>\n<li>2025 \u5e74\uff0cAdyen Uplift \u5354\u52a9\u8d85\u904e 6,500 \u9593\u4f01\u696d\uff0c\u4f7f\u5176\u8f49\u5316\u7387\u5e73\u5747\u8f03\u884c\u696d\u57fa\u6e96\u9ad8\u51fa 1.19%\uff0c\u90e8\u5206\u4f01\u696d\u7684\u5347\u5e45\u66f4\u9ad8\u9054 6%\u3002<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\">\u963f\u59c6\u65af\u7279\u4e39<\/span><span class=\"legendSpanClass\">2026\u5e742\u670811\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u5168\u7403\u9802\u5c16\u4f01\u696d\u9996\u9078\u7684\u91d1\u878d\u79d1\u6280\u5e73\u53f0\u00a0<u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=zh-hant&amp;o=4614741-1&amp;h=757970012&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4614741-1%26h%3D3397373244%26u%3Dhttps%253A%252F%252Fwww.adyen.com%252F%26a%3DAdyen&amp;a=Adyen\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\">Adyen<\/a><\/u> \u4eca\u5929\u5ba3\u4f48\uff0c\u5728\u5176\u652f\u4ed8\u5b8c\u5584\u5957\u4ef6 Adyen Uplift \u4e2d\u63a8\u51fa\u65b0\u54c1 <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=zh-hant&amp;o=4614741-1&amp;h=1952658240&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4614741-1%26h%3D1393578205%26u%3Dhttps%253A%252F%252Fwww.adyen.com%252Fknowledge-hub%252Fpersonalize%26a%3DPersonalize&amp;a=Personalize\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\">Personalize<\/a><\/u>\u3002 Personalize \u8b93\u4f01\u696d\u80fd\u4f9d\u64da\u9867\u5ba2\u7684\u500b\u4eba\u504f\u597d\uff0c\u5373\u6642\u8abf\u6574\u7d50\u5e33\u9801\u9762\uff0c\u4e0d\u50c5\u65b9\u4fbf\u9867\u5ba2\u4ed8\u6b3e\uff0c\u4ea6\u70ba\u5546\u6236\u7bc0\u7701\u8655\u7406\u6210\u672c\u3002<\/p>\n<p>Personalize \u7684\u63a8\u51fa\uff0c\u5b8c\u7f8e\u627f\u63a5\u81ea 2025 \u5e74 1 \u6708\u9762\u4e16\u4ee5\u4f86 Adyen Uplift \u7684\u8f1d\u714c\u6210\u679c\u3002 \u5728\u63a8\u51fa\u7b2c\u4e00\u5e74\uff0cAdyen Uplift \u5df2\u5354\u52a9\u4f01\u696d\u5728\u5408\u8cc7\u683c\u7684\u4ea4\u6613\u6d41\u91cf\u4e2d\u7bc0\u7701 9.4% \u7684\u652f\u4ed8\u6210\u672c\uff0c\u4e26\u5c07\u8aa4\u5224\uff08\u932f\u8aa4\u6514\u622a\u6b63\u7576\u4ea4\u6613\uff09\u5e73\u5747\u964d\u4f4e 42%\u3002 \u53e6\u5916\uff0c\u8d85\u904e 6,500 \u9593\u4f7f\u7528 Adyen Uplift \u7684\u4f01\u696d\uff0c\u5176\u652f\u4ed8\u8f49\u5316\u7387\u5e73\u5747\u6bd4\u884c\u696d\u6a19\u6e96\u57fa\u6e96\u9ad8\u51fa 1.19%\uff0c\u90e8\u5206\u5ba2\u6236\u7684\u589e\u9577\u751a\u81f3\u9ad8\u9054 6%\u3002 \u5353\u8d8a\u4f73\u7e3e\u6b78\u529f\u65bc\u8def\u7531\u5b8c\u5584\uff0c\u4ee5\u53ca\u907f\u514d\u56e0\u98a8\u96aa\u914d\u7f6e\u6548\u7387\u4f4e\u4e0b\u800c\u5c0e\u81f4\u7684\u4e0d\u5fc5\u8981\u4ea4\u6613\u6514\u622a\u3002 \u5168\u65b0\u7684 Personalize \u7522\u54c1\u66f4\u9032\u4e00\u6b65\uff0c\u8457\u773c\u65bc\u6d88\u8cbb\u904e\u7a0b\u7684\u521d\u671f\u968e\u6bb5\uff0c\u5f15\u5c0e\u6d88\u8cbb\u8005\u9078\u64c7\u6700\u7406\u60f3\u7684\u652f\u4ed8\u65b9\u5f0f\uff0c\u8b93\u5546\u6236\u76e1\u53ef\u80fd\u7bc0\u7701\u6210\u672c\uff0c\u540c\u6642\u76e1\u91cf\u63d0\u5347\u8f49\u5316\u7387\u3002<\/p>\n<p><b>\u5316\u89e3\u7d50\u5e33\u904e\u7a0b\u4e2d\u7684\u963b\u7919<\/b><\/p>\n<p>\u50b3\u7d71\u7684\u7db2\u4e0a\u7d50\u5e33\u6d41\u7a0b\u5f80\u5f80\u4e00\u6210\u4e0d\u8b8a\uff0c\u7121\u8ad6\u9867\u5ba2\u7684\u904e\u5f80\u8a18\u9304\u6216\u500b\u4eba\u504f\u597d\u5982\u4f55\uff0c\u90fd\u986f\u793a\u76f8\u540c\u7684\u4ed8\u6b3e\u9078\u9805\u548c\u5b89\u5168\u9a57\u8b49\u6b65\u9a5f\u3002 \u9019\u7a2e\u6b20\u7f3a\u9748\u6d3b\u7684\u505a\u6cd5\u662f\u5c0e\u81f4\u92b7\u552e\u6d41\u5931\u7684\u4e3b\u56e0\uff0cAdyen \u7814\u7a76\u986f\u793a\uff0c\u82e5\u904e\u7a0b\u904e\u65bc\u8017\u6642\uff0c<u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=zh-hant&amp;o=4614741-1&amp;h=723282627&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4614741-1%26h%3D2815846810%26u%3Dhttps%253A%252F%252Fwww.adyen.com%252Findex-reports%252Fretail-us%252Fchapter-6-us%26a%3D37%2525%2Bof%2Bshoppers%2Babandon%2Ba%2Bpurchase&amp;a=37%25+%E7%9A%84%E9%A1%A7%E5%AE%A2%E6%9C%83%E6%94%BE%E6%A3%84%E8%B3%BC%E8%B2%B7\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\">37% \u7684\u9867\u5ba2\u6703\u653e\u68c4\u8cfc\u8cb7<\/a><\/u>\u3002 \u6b64\u5916\uff0c<u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=zh-hant&amp;o=4614741-1&amp;h=2886152101&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4614741-1%26h%3D612194470%26u%3Dhttps%253A%252F%252Fthepaymentsassociation.org%252Farticle%252Fmerchant-survey-2025-navigating-the-payment-innovation-divide%252F%26a%3D72%2525%2Bof%2Bbusinesses&amp;a=72%25+%E7%9A%84%E4%BC%81%E6%A5%AD\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\">72% \u7684\u4f01\u696d<\/a><\/u>\u8868\u793a\uff0c\u9ad8\u6602\u7684\u4ea4\u6613\u8cbb\u7528\u6301\u7e8c\u5c0d\u5176\u5229\u6f64\u7a7a\u9593\u5e36\u4f86\u83ab\u5927\u58d3\u529b\u3002<\/p>\n<p>Personalize \u70ba\u7d50\u5e33\u9ad4\u9a57\u589e\u6dfb<u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=zh-hant&amp;o=4614741-1&amp;h=2163200833&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4614741-1%26h%3D3159339747%26u%3Dhttps%253A%252F%252Fwww.adyen.com%252Fknowledge-hub%252Fdynamic-identification-next-layer-of-trust%26a%3DDynamic%2BIdentification&amp;a=%E5%8B%95%E6%85%8B%E8%AD%98%E5%88%A5\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\">\u52d5\u614b\u8b58\u5225<\/a><\/u>\u5c64\u5f8c\uff0c\u9019\u4e9b\u6311\u6230\u5c31\u8fce\u5203\u800c\u89e3\u3002 \u4f01\u696d\u5982\u4eca\u80fd\u501f\u52a9\u4f86\u81ea\u6578\u842c\u5104\u7f8e\u5143\u4ea4\u6613\u6578\u64da\u7684\u6df1\u5ea6\u6d1e\u5bdf\u5206\u6790\uff0c\u4ee5\u53ca Adyen \u7684\u5168\u7403\u9280\u884c\u7db2\u7d61\u57fa\u790e\u5efa\u8a2d\uff0c\u5728\u9867\u5ba2\u9ede\u6309\u300c\u4ed8\u6b3e\u300d\u524d\u4fbf\u8b58\u5225\u500b\u4eba\u8eab\u5206\uff0c\u4e26\u96a8\u4e4b\u8abf\u7bc0\u652f\u4ed8\u9ad4\u9a57\u3002 \u9019\u8b93\u4f01\u696d\u5f97\u4ee5\u6839\u64da\u7279\u5b9a\u9867\u5ba2\u6700\u53ef\u80fd\u4f7f\u7528\u7684\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u81ea\u52d5\u6392\u5217\u9078\u9805\u6b21\u5e8f\uff0c\u5275\u9020\u66f4\u5feb\u6377\u3001\u66f4\u6613\u7528\u7684\u9ad4\u9a57\uff0c\u5f9e\u800c\u6e1b\u5c11\u68c4\u8cfc\u3002<\/p>\n<p>Adyen \u7522\u54c1\u526f\u7e3d\u88c1 Carlo Bruno \u8868\u793a\uff1a\u300c\u7d50\u5e33\u904e\u7a0b\u7684\u76ee\u6a19\uff0c\u662f\u5728\u4e0d\u589e\u52a0\u98a8\u96aa\u7684\u60c5\u6cc1\u4e0b\uff0c\u5c07\u963b\u7919\u6e1b\u81f3\u6700\u5c11\u3002 Personalize \u904b\u7528\u52d5\u614b\u8b58\u5225\u529f\u80fd\u5373\u6642\u8fa8\u8b58\u9867\u5ba2\u4f86\u9054\u5230\u9019\u7a2e\u5e73\u8861\u3002 \u90a3\u6211\u5011\u5f9e\u8cfc\u7269\u904e\u7a0b\u7684\u7b2c\u4e00\u6b65\u5c31\u53ef\u958b\u59cb\u5ea6\u8eab\u5b9a\u5236\uff0c\u78ba\u4fdd\u5728\u9867\u5ba2\u751a\u81f3\u5c1a\u672a\u958b\u59cb\u8f38\u5165\u8cc7\u6599\u524d\uff0c\u5c31\u5df2\u7372\u4eab\u6d41\u66a2\u7684\u5b89\u5168\u9ad4\u9a57\u3002\u300d<\/p>\n<p><b>\u63d0\u5347\u6548\u7387\uff0c\u52a0\u5f37\u4fdd\u5b89<\/b><\/p>\n<p>\u9664\u4e86\u63d0\u5347\u901f\u5ea6\uff0cPersonalize \u9084\u80fd\u900f\u904e\u63a8\u85a6\u6975\u5177\u6210\u672c\u6548\u76ca\u7684\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u4e26\u5728\u652f\u4ed8\u5617\u8a66\u767c\u751f\u524d\u8b58\u5225\u98a8\u96aa\u8a0a\u865f\uff0c\u5f9e\u800c\u6539\u5584\u5229\u6f64\u7a7a\u9593\u53ca\u5b89\u5168\u6c34\u5e73\u3002 \u7a2e\u7a2e\u5b8c\u5584\u529f\u80fd\uff0c\u7d50\u5408\u8a73\u7d30\u5831\u544a\u3001\u6298\u5206\u6e2c\u8a66 (A\/B Test) \u529f\u80fd\u4ee5\u53ca\u53ef\u914d\u7f6e\u7684\u7528\u6236\u4ecb\u9762 (UI) \u7d44\u4ef6\uff0c\u8b93\u5546\u6236\u80fd\u6e96\u78ba\u627e\u51fa\u963b\u7919\u6240\u5728\uff0c\u4e26\u5373\u6642\u9a57\u8b49\u6210\u6548\u3002 \u7d50\u679c\u986f\u793a\uff0c\u521d\u671f\u6578\u64da\u8868\u660e\u4f01\u696d\u53ef\u5c07\u8f49\u5316\u7387\u63d0\u5347\u6700\u9ad8 6%\uff0c\u4ea4\u6613\u6210\u672c\u5247\u7bc0\u7701\u6700\u591a 3%\u3002<\/p>\n<p><b>\u5316\u652f\u4ed8\u70ba\u7b56\u7565\u512a\u52e2<\/b><\/p>\n<p>\u521d\u671f\u8a66\u9a57\u7d50\u679c\u986f\u793a\uff0cPersonalize \u80fd\u5354\u52a9\u4f01\u696d\u7ba1\u7406\u4ea4\u6613\u6210\u672c\uff0c\u540c\u6642\u63d0\u5347\u9867\u5ba2\u9ad4\u9a57\u3002 \u6b3e\u5f85\u670d\u52d9\u79d1\u6280\u5e73\u53f0 Tebi \u7bc0\u7701\u4e86 4.26% \u7684\u6210\u672c\uff0c\u5176\u7d50\u5e33\u8f49\u5316\u7387\u4ea6\u63d0\u5347\u4e86 0.8%\u3002 \u9019\u4e9b\u7d50\u679c\u8b49\u660e\uff0c\u5373\u6642\u7d50\u5e33\u5b9a\u5236\u65e2\u80fd\u4fdd\u969c\u5229\u6f64\u7a7a\u9593\uff0c\u4ea6\u4e0d\u6703\u70ba\u5ba2\u6236\u8cfc\u7269\u904e\u7a0b\u589e\u6dfb\u963b\u7919\u3002<\/p>\n<p>Tebi \u7684\u6574\u5408\u8207\u652f\u4ed8\u7522\u54c1\u7d93\u7406 Marc Hoynck \u8868\u793a\uff1a\u300c\u8207 Adyen \u5408\u4f5c\u63a8\u884c Personalize\uff0c\u4f7f\u6211\u5011\u80fd\u5920\u7de0\u9020\u771f\u6b63\u80fd\u5373\u6642\u914d\u5408\u9867\u5ba2\u559c\u597d\u7684\u7d50\u5e33\u6d41\u7a0b\u3002 \u5728\u6b3e\u5f85\u696d\uff0c\u65c5\u7a0b\u7684\u6700\u5f8c\u4e00\u6b65\u7406\u61c9\u6700\u70ba\u8f15\u9b06\u3002 \u9806\u61c9\u8cd3\u5ba2\u7576\u4e0b\u7684\u652f\u4ed8\u559c\u597d\uff0c\u6211\u5011\u4e0d\u50c5\u633d\u56de\u4e86\u904e\u5f80\u56e0\u6d41\u7a0b\u963b\u7919\u800c\u5931\u843d\u7684\u92b7\u552e\uff0c\u66f4\u70ba\u5408\u4f5c\u5546\u6236\u964d\u4f4e\u4ea4\u6613\u6210\u672c\u3002\u300d<\/p>\n<p>\u4f5c\u70ba Adyen Uplift \u7684\u4e00\u90e8\u5206\uff0cPersonalize \u6a21\u7d44\u73fe\u5df2\u6b63\u5f0f\u958b\u653e\u4e88 Adyen \u9867\u5ba2\u4f7f\u7528\u3002 \u5982\u6b32\u4e86\u89e3\u66f4\u591a\u8cc7\u8a0a\uff0c\u8acb<u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=zh-hant&amp;o=4614741-1&amp;h=2352217766&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4614741-1%26h%3D1619195229%26u%3Dhttps%253A%252F%252Fwww.adyen.com%252Fknowledge-hub%252Fpersonalize%26a%3Dhere&amp;a=%E5%9C%A8%E6%AD%A4\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\">\u5728\u6b64<\/a><\/u>\u95b1\u8b80\u66f4\u591a\u5167\u5bb9\u3002<\/p>\n<p><b>\u95dc\u65bc Adyen<\/b><\/p>\n<p>Adyen (ADYEN:AMS) \u662f\u9802\u5c16\u4f01\u696d\u9996\u9078\u7684\u91d1\u878d\u79d1\u6280\u5e73\u53f0\u3002 Adyen \u900f\u904e\u63d0\u4f9b\u7aef\u5230\u7aef\u652f\u4ed8\u80fd\u529b\u3001\u6578\u64da\u9a45\u52d5\u7684\u6d1e\u5bdf\u5206\u6790\uff0c\u4ee5\u53ca\u4e00\u7ad9\u5f0f\u5168\u7403\u91d1\u878d\u7522\u54c1\u65b9\u6848\uff0c\u5354\u52a9\u4f01\u696d\u66f4\u5feb\u5be6\u73fe\u5176\u76ee\u6a19\u3002 Adyen \u5728\u5168\u7403\u8a2d\u6709\u8fa6\u4e8b\u8655\uff0c\u5408\u4f5c\u4f01\u696d\u5305\u62ec Meta\u3001Uber\u3001H&amp;M\u3001eBay \u53ca Microsoft \u7b49\u3002<\/p>\n<p>Adyen \u65bc\u65e5\u5e38\u71df\u904b\u4e2d\uff0c\u6301\u7e8c\u7cbe\u9032\u4e26\u62d3\u5c55\u5176\u7522\u54c1\u9663\u5bb9\u3002 \u65b0\u7522\u54c1\u53ca\u529f\u80fd\u6703\u900f\u904e\u65b0\u805e\u767c\u4f48\u4ee5\u53ca\u516c\u53f8\u7db2\u7ad9\u4e0a\u7684\u7522\u54c1\u66f4\u65b0\u4f5c\u516c\u4f48\u3002<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u5168\u65b0 Personalize &#8230;<\/p>\n","protected":false},"author":16,"featured_media":410103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[40567],"tags":[],"class_list":["post-410102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-40567"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adyen \u63a8\u51fa\u300cPersonalize\u300d\u529f\u80fd\u4ee5\u5373\u6642\u5ea6\u8eab\u5b9a\u5236\u7d50\u5e33\u9ad4\u9a57 - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831<\/title>\n<meta name=\"description\" content=\"\u5168\u65b0 Personalize \u662f Adyen Uplift \u7684\u7522\u54c1\uff0c\u5229\u7528\u4eba\u5de5\u667a\u80fd\u6839\u64da\u9867\u5ba2\u884c\u70ba\u8abf\u6574\u7d50\u5e33\u6d41\u7a0b\uff0c\u5354\u52a9\u4f01\u696d\u63d0\u5347\u8f49\u5316\u7387\uff0c\u540c\u6642\u7bc0\u7701\u4ea4\u6613\u6210\u672c\u3002  2025 \u5e74\uff0cAdyen Uplift \u5354\u52a9\u8d85\u904e 6,500 \u9593\u4f01\u696d\uff0c\u4f7f\u5176\u8f49\u5316\u7387\u5e73\u5747\u8f03\u884c\u696d\u57fa\u6e96\u9ad8\u51fa 1.19%\uff0c\u90e8\u5206\u4f01\u696d\u7684\u5347\u5e45\u66f4\u9ad8\u9054 6%\u3002  \u963f\u59c6\u65af\u7279\u4e392026\u5e742\u670811\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u9802\u5c16\u4f01\u696d\u9996\u9078\u7684\u91d1\u878d\u79d1\u6280\u5e73\u53f0\u00a0Adyen \u4eca\u5929\u5ba3\u4f48\uff0c\u5728\u5176\u652f\u4ed8\u5b8c\u5584\u5957\u4ef6 Adyen Uplift \u4e2d\u63a8\u51fa\u65b0\u54c1 Personalize\u3002 Personalize \u8b93\u4f01\u696d\u80fd\u4f9d\u64da\u9867\u5ba2\u7684\u500b\u4eba\u504f\u597d\uff0c\u5373\u6642\u8abf\u6574\u7d50\u5e33\u9801\u9762\uff0c\u4e0d\u50c5\u65b9\u4fbf\u9867\u5ba2\u4ed8\u6b3e\uff0c\u4ea6\u70ba\u5546\u6236\u7bc0\u7701\u8655\u7406\u6210\u672c\u3002 Personalize \u7684\u63a8\u51fa\uff0c\u5b8c\u7f8e\u627f\u63a5\u81ea 2025 \u5e74 1 \u6708\u9762\u4e16\u4ee5\u4f86 Adyen Uplift \u7684\u8f1d\u714c\u6210\u679c\u3002 \u5728\u63a8\u51fa\u7b2c\u4e00\u5e74\uff0cAdyen Uplift \u5df2\u5354\u52a9\u4f01\u696d\u5728\u5408\u8cc7\u683c\u7684\u4ea4\u6613\u6d41\u91cf\u4e2d\u7bc0\u7701 9.4% \u7684\u652f\u4ed8\u6210\u672c\uff0c\u4e26\u5c07\u8aa4\u5224\uff08\u932f\u8aa4\u6514\u622a\u6b63\u7576\u4ea4\u6613\uff09\u5e73\u5747\u964d\u4f4e 42%\u3002 \u53e6\u5916\uff0c\u8d85\u904e 6,500 \u9593\u4f7f\u7528 Adyen Uplift \u7684\u4f01\u696d\uff0c\u5176\u652f\u4ed8\u8f49\u5316\u7387\u5e73\u5747\u6bd4\u884c\u696d\u6a19\u6e96\u57fa\u6e96\u9ad8\u51fa 1.19%\uff0c\u90e8\u5206\u5ba2\u6236\u7684\u589e\u9577\u751a\u81f3\u9ad8\u9054 6%\u3002 \u5353\u8d8a\u4f73\u7e3e\u6b78\u529f\u65bc\u8def\u7531\u5b8c\u5584\uff0c\u4ee5\u53ca\u907f\u514d\u56e0\u98a8\u96aa\u914d\u7f6e\u6548\u7387\u4f4e\u4e0b\u800c\u5c0e\u81f4\u7684\u4e0d\u5fc5\u8981\u4ea4\u6613\u6514\u622a\u3002 \u5168\u65b0\u7684 Personalize \u7522\u54c1\u66f4\u9032\u4e00\u6b65\uff0c\u8457\u773c\u65bc\u6d88\u8cbb\u904e\u7a0b\u7684\u521d\u671f\u968e\u6bb5\uff0c\u5f15\u5c0e\u6d88\u8cbb\u8005\u9078\u64c7\u6700\u7406\u60f3\u7684\u652f\u4ed8\u65b9\u5f0f\uff0c\u8b93\u5546\u6236\u76e1\u53ef\u80fd\u7bc0\u7701\u6210\u672c\uff0c\u540c\u6642\u76e1\u91cf\u63d0\u5347\u8f49\u5316\u7387\u3002 \u5316\u89e3\u7d50\u5e33\u904e\u7a0b\u4e2d\u7684\u963b\u7919 \u50b3\u7d71\u7684\u7db2\u4e0a\u7d50\u5e33\u6d41\u7a0b\u5f80\u5f80\u4e00\u6210\u4e0d\u8b8a\uff0c\u7121\u8ad6\u9867\u5ba2\u7684\u904e\u5f80\u8a18\u9304\u6216\u500b\u4eba\u504f\u597d\u5982\u4f55\uff0c\u90fd\u986f\u793a\u76f8\u540c\u7684\u4ed8\u6b3e\u9078\u9805\u548c\u5b89\u5168\u9a57\u8b49\u6b65\u9a5f\u3002 \u9019\u7a2e\u6b20\u7f3a\u9748\u6d3b\u7684\u505a\u6cd5\u662f\u5c0e\u81f4\u92b7\u552e\u6d41\u5931\u7684\u4e3b\u56e0\uff0cAdyen \u7814\u7a76\u986f\u793a\uff0c\u82e5\u904e\u7a0b\u904e\u65bc\u8017\u6642\uff0c37% \u7684\u9867\u5ba2\u6703\u653e\u68c4\u8cfc\u8cb7\u3002 \u6b64\u5916\uff0c72% \u7684\u4f01\u696d\u8868\u793a\uff0c\u9ad8\u6602\u7684\u4ea4\u6613\u8cbb\u7528\u6301\u7e8c\u5c0d\u5176\u5229\u6f64\u7a7a\u9593\u5e36\u4f86\u83ab\u5927\u58d3\u529b\u3002 Personalize \u70ba\u7d50\u5e33\u9ad4\u9a57\u589e\u6dfb\u52d5\u614b\u8b58\u5225\u5c64\u5f8c\uff0c\u9019\u4e9b\u6311\u6230\u5c31\u8fce\u5203\u800c\u89e3\u3002 \u4f01\u696d\u5982\u4eca\u80fd\u501f\u52a9\u4f86\u81ea\u6578\u842c\u5104\u7f8e\u5143\u4ea4\u6613\u6578\u64da\u7684\u6df1\u5ea6\u6d1e\u5bdf\u5206\u6790\uff0c\u4ee5\u53ca Adyen \u7684\u5168\u7403\u9280\u884c\u7db2\u7d61\u57fa\u790e\u5efa\u8a2d\uff0c\u5728\u9867\u5ba2\u9ede\u6309\u300c\u4ed8\u6b3e\u300d\u524d\u4fbf\u8b58\u5225\u500b\u4eba\u8eab\u5206\uff0c\u4e26\u96a8\u4e4b\u8abf\u7bc0\u652f\u4ed8\u9ad4\u9a57\u3002 \u9019\u8b93\u4f01\u696d\u5f97\u4ee5\u6839\u64da\u7279\u5b9a\u9867\u5ba2\u6700\u53ef\u80fd\u4f7f\u7528\u7684\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u81ea\u52d5\u6392\u5217\u9078\u9805\u6b21\u5e8f\uff0c\u5275\u9020\u66f4\u5feb\u6377\u3001\u66f4\u6613\u7528\u7684\u9ad4\u9a57\uff0c\u5f9e\u800c\u6e1b\u5c11\u68c4\u8cfc\u3002 Adyen \u7522\u54c1\u526f\u7e3d\u88c1 Carlo Bruno \u8868\u793a\uff1a\u300c\u7d50\u5e33\u904e\u7a0b\u7684\u76ee\u6a19\uff0c\u662f\u5728\u4e0d\u589e\u52a0\u98a8\u96aa\u7684\u60c5\u6cc1\u4e0b\uff0c\u5c07\u963b\u7919\u6e1b\u81f3\u6700\u5c11\u3002 Personalize \u904b\u7528\u52d5\u614b\u8b58\u5225\u529f\u80fd\u5373\u6642\u8fa8\u8b58\u9867\u5ba2\u4f86\u9054\u5230\u9019\u7a2e\u5e73\u8861\u3002 \u90a3\u6211\u5011\u5f9e\u8cfc\u7269\u904e\u7a0b\u7684\u7b2c\u4e00\u6b65\u5c31\u53ef\u958b\u59cb\u5ea6\u8eab\u5b9a\u5236\uff0c\u78ba\u4fdd\u5728\u9867\u5ba2\u751a\u81f3\u5c1a\u672a\u958b\u59cb\u8f38\u5165\u8cc7\u6599\u524d\uff0c\u5c31\u5df2\u7372\u4eab\u6d41\u66a2\u7684\u5b89\u5168\u9ad4\u9a57\u3002\u300d \u63d0\u5347\u6548\u7387\uff0c\u52a0\u5f37\u4fdd\u5b89 \u9664\u4e86\u63d0\u5347\u901f\u5ea6\uff0cPersonalize \u9084\u80fd\u900f\u904e\u63a8\u85a6\u6975\u5177\u6210\u672c\u6548\u76ca\u7684\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u4e26\u5728\u652f\u4ed8\u5617\u8a66\u767c\u751f\u524d\u8b58\u5225\u98a8\u96aa\u8a0a\u865f\uff0c\u5f9e\u800c\u6539\u5584\u5229\u6f64\u7a7a\u9593\u53ca\u5b89\u5168\u6c34\u5e73\u3002 \u7a2e\u7a2e\u5b8c\u5584\u529f\u80fd\uff0c\u7d50\u5408\u8a73\u7d30\u5831\u544a\u3001\u6298\u5206\u6e2c\u8a66 (A\/B Test) \u529f\u80fd\u4ee5\u53ca\u53ef\u914d\u7f6e\u7684\u7528\u6236\u4ecb\u9762 (UI) \u7d44\u4ef6\uff0c\u8b93\u5546\u6236\u80fd\u6e96\u78ba\u627e\u51fa\u963b\u7919\u6240\u5728\uff0c\u4e26\u5373\u6642\u9a57\u8b49\u6210\u6548\u3002 \u7d50\u679c\u986f\u793a\uff0c\u521d\u671f\u6578\u64da\u8868\u660e\u4f01\u696d\u53ef\u5c07\u8f49\u5316\u7387\u63d0\u5347\u6700\u9ad8 6%\uff0c\u4ea4\u6613\u6210\u672c\u5247\u7bc0\u7701\u6700\u591a 3%\u3002 \u5316\u652f\u4ed8\u70ba\u7b56\u7565\u512a\u52e2 \u521d\u671f\u8a66\u9a57\u7d50\u679c\u986f\u793a\uff0cPersonalize \u80fd\u5354\u52a9\u4f01\u696d\u7ba1\u7406\u4ea4\u6613\u6210\u672c\uff0c\u540c\u6642\u63d0\u5347\u9867\u5ba2\u9ad4\u9a57\u3002 \u6b3e\u5f85\u670d\u52d9\u79d1\u6280\u5e73\u53f0 Tebi \u7bc0\u7701\u4e86 4.26% \u7684\u6210\u672c\uff0c\u5176\u7d50\u5e33\u8f49\u5316\u7387\u4ea6\u63d0\u5347\u4e86 0.8%\u3002 \u9019\u4e9b\u7d50\u679c\u8b49\u660e\uff0c\u5373\u6642\u7d50\u5e33\u5b9a\u5236\u65e2\u80fd\u4fdd\u969c\u5229\u6f64\u7a7a\u9593\uff0c\u4ea6\u4e0d\u6703\u70ba\u5ba2\u6236\u8cfc\u7269\u904e\u7a0b\u589e\u6dfb\u963b\u7919\u3002 Tebi \u7684\u6574\u5408\u8207\u652f\u4ed8\u7522\u54c1\u7d93\u7406 Marc Hoynck \u8868\u793a\uff1a\u300c\u8207 Adyen \u5408\u4f5c\u63a8\u884c Personalize\uff0c\u4f7f\u6211\u5011\u80fd\u5920\u7de0\u9020\u771f\u6b63\u80fd\u5373\u6642\u914d\u5408\u9867\u5ba2\u559c\u597d\u7684\u7d50\u5e33\u6d41\u7a0b\u3002 \u5728\u6b3e\u5f85\u696d\uff0c\u65c5\u7a0b\u7684\u6700\u5f8c\u4e00\u6b65\u7406\u61c9\u6700\u70ba\u8f15\u9b06\u3002 \u9806\u61c9\u8cd3\u5ba2\u7576\u4e0b\u7684\u652f\u4ed8\u559c\u597d\uff0c\u6211\u5011\u4e0d\u50c5\u633d\u56de\u4e86\u904e\u5f80\u56e0\u6d41\u7a0b\u963b\u7919\u800c\u5931\u843d\u7684\u92b7\u552e\uff0c\u66f4\u70ba\u5408\u4f5c\u5546\u6236\u964d\u4f4e\u4ea4\u6613\u6210\u672c\u3002\u300d \u4f5c\u70ba Adyen Uplift \u7684\u4e00\u90e8\u5206\uff0cPersonalize \u6a21\u7d44\u73fe\u5df2\u6b63\u5f0f\u958b\u653e\u4e88 Adyen \u9867\u5ba2\u4f7f\u7528\u3002 \u5982\u6b32\u4e86\u89e3\u66f4\u591a\u8cc7\u8a0a\uff0c\u8acb\u5728\u6b64\u95b1\u8b80\u66f4\u591a\u5167\u5bb9\u3002 \u95dc\u65bc Adyen Adyen (ADYEN:AMS) \u662f\u9802\u5c16\u4f01\u696d\u9996\u9078\u7684\u91d1\u878d\u79d1\u6280\u5e73\u53f0\u3002 Adyen \u900f\u904e\u63d0\u4f9b\u7aef\u5230\u7aef\u652f\u4ed8\u80fd\u529b\u3001\u6578\u64da\u9a45\u52d5\u7684\u6d1e\u5bdf\u5206\u6790\uff0c\u4ee5\u53ca\u4e00\u7ad9\u5f0f\u5168\u7403\u91d1\u878d\u7522\u54c1\u65b9\u6848\uff0c\u5354\u52a9\u4f01\u696d\u66f4\u5feb\u5be6\u73fe\u5176\u76ee\u6a19\u3002 Adyen \u5728\u5168\u7403\u8a2d\u6709\u8fa6\u4e8b\u8655\uff0c\u5408\u4f5c\u4f01\u696d\u5305\u62ec Meta\u3001Uber\u3001H&amp;M\u3001eBay \u53ca Microsoft \u7b49\u3002 Adyen \u65bc\u65e5\u5e38\u71df\u904b\u4e2d\uff0c\u6301\u7e8c\u7cbe\u9032\u4e26\u62d3\u5c55\u5176\u7522\u54c1\u9663\u5bb9\u3002 \u65b0\u7522\u54c1\u53ca\u529f\u80fd\u6703\u900f\u904e\u65b0\u805e\u767c\u4f48\u4ee5\u53ca\u516c\u53f8\u7db2\u7ad9\u4e0a\u7684\u7522\u54c1\u66f4\u65b0\u4f5c\u516c\u4f48\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingtungtimes.com.tw\/?p=410102\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adyen \u63a8\u51fa\u300cPersonalize\u300d\u529f\u80fd\u4ee5\u5373\u6642\u5ea6\u8eab\u5b9a\u5236\u7d50\u5e33\u9ad4\u9a57 - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"og:description\" content=\"\u5168\u65b0 Personalize \u662f Adyen Uplift \u7684\u7522\u54c1\uff0c\u5229\u7528\u4eba\u5de5\u667a\u80fd\u6839\u64da\u9867\u5ba2\u884c\u70ba\u8abf\u6574\u7d50\u5e33\u6d41\u7a0b\uff0c\u5354\u52a9\u4f01\u696d\u63d0\u5347\u8f49\u5316\u7387\uff0c\u540c\u6642\u7bc0\u7701\u4ea4\u6613\u6210\u672c\u3002  2025 \u5e74\uff0cAdyen Uplift \u5354\u52a9\u8d85\u904e 6,500 \u9593\u4f01\u696d\uff0c\u4f7f\u5176\u8f49\u5316\u7387\u5e73\u5747\u8f03\u884c\u696d\u57fa\u6e96\u9ad8\u51fa 1.19%\uff0c\u90e8\u5206\u4f01\u696d\u7684\u5347\u5e45\u66f4\u9ad8\u9054 6%\u3002  \u963f\u59c6\u65af\u7279\u4e392026\u5e742\u670811\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u9802\u5c16\u4f01\u696d\u9996\u9078\u7684\u91d1\u878d\u79d1\u6280\u5e73\u53f0\u00a0Adyen \u4eca\u5929\u5ba3\u4f48\uff0c\u5728\u5176\u652f\u4ed8\u5b8c\u5584\u5957\u4ef6 Adyen Uplift \u4e2d\u63a8\u51fa\u65b0\u54c1 Personalize\u3002 Personalize \u8b93\u4f01\u696d\u80fd\u4f9d\u64da\u9867\u5ba2\u7684\u500b\u4eba\u504f\u597d\uff0c\u5373\u6642\u8abf\u6574\u7d50\u5e33\u9801\u9762\uff0c\u4e0d\u50c5\u65b9\u4fbf\u9867\u5ba2\u4ed8\u6b3e\uff0c\u4ea6\u70ba\u5546\u6236\u7bc0\u7701\u8655\u7406\u6210\u672c\u3002 Personalize \u7684\u63a8\u51fa\uff0c\u5b8c\u7f8e\u627f\u63a5\u81ea 2025 \u5e74 1 \u6708\u9762\u4e16\u4ee5\u4f86 Adyen Uplift \u7684\u8f1d\u714c\u6210\u679c\u3002 \u5728\u63a8\u51fa\u7b2c\u4e00\u5e74\uff0cAdyen Uplift \u5df2\u5354\u52a9\u4f01\u696d\u5728\u5408\u8cc7\u683c\u7684\u4ea4\u6613\u6d41\u91cf\u4e2d\u7bc0\u7701 9.4% \u7684\u652f\u4ed8\u6210\u672c\uff0c\u4e26\u5c07\u8aa4\u5224\uff08\u932f\u8aa4\u6514\u622a\u6b63\u7576\u4ea4\u6613\uff09\u5e73\u5747\u964d\u4f4e 42%\u3002 \u53e6\u5916\uff0c\u8d85\u904e 6,500 \u9593\u4f7f\u7528 Adyen Uplift \u7684\u4f01\u696d\uff0c\u5176\u652f\u4ed8\u8f49\u5316\u7387\u5e73\u5747\u6bd4\u884c\u696d\u6a19\u6e96\u57fa\u6e96\u9ad8\u51fa 1.19%\uff0c\u90e8\u5206\u5ba2\u6236\u7684\u589e\u9577\u751a\u81f3\u9ad8\u9054 6%\u3002 \u5353\u8d8a\u4f73\u7e3e\u6b78\u529f\u65bc\u8def\u7531\u5b8c\u5584\uff0c\u4ee5\u53ca\u907f\u514d\u56e0\u98a8\u96aa\u914d\u7f6e\u6548\u7387\u4f4e\u4e0b\u800c\u5c0e\u81f4\u7684\u4e0d\u5fc5\u8981\u4ea4\u6613\u6514\u622a\u3002 \u5168\u65b0\u7684 Personalize \u7522\u54c1\u66f4\u9032\u4e00\u6b65\uff0c\u8457\u773c\u65bc\u6d88\u8cbb\u904e\u7a0b\u7684\u521d\u671f\u968e\u6bb5\uff0c\u5f15\u5c0e\u6d88\u8cbb\u8005\u9078\u64c7\u6700\u7406\u60f3\u7684\u652f\u4ed8\u65b9\u5f0f\uff0c\u8b93\u5546\u6236\u76e1\u53ef\u80fd\u7bc0\u7701\u6210\u672c\uff0c\u540c\u6642\u76e1\u91cf\u63d0\u5347\u8f49\u5316\u7387\u3002 \u5316\u89e3\u7d50\u5e33\u904e\u7a0b\u4e2d\u7684\u963b\u7919 \u50b3\u7d71\u7684\u7db2\u4e0a\u7d50\u5e33\u6d41\u7a0b\u5f80\u5f80\u4e00\u6210\u4e0d\u8b8a\uff0c\u7121\u8ad6\u9867\u5ba2\u7684\u904e\u5f80\u8a18\u9304\u6216\u500b\u4eba\u504f\u597d\u5982\u4f55\uff0c\u90fd\u986f\u793a\u76f8\u540c\u7684\u4ed8\u6b3e\u9078\u9805\u548c\u5b89\u5168\u9a57\u8b49\u6b65\u9a5f\u3002 \u9019\u7a2e\u6b20\u7f3a\u9748\u6d3b\u7684\u505a\u6cd5\u662f\u5c0e\u81f4\u92b7\u552e\u6d41\u5931\u7684\u4e3b\u56e0\uff0cAdyen \u7814\u7a76\u986f\u793a\uff0c\u82e5\u904e\u7a0b\u904e\u65bc\u8017\u6642\uff0c37% \u7684\u9867\u5ba2\u6703\u653e\u68c4\u8cfc\u8cb7\u3002 \u6b64\u5916\uff0c72% \u7684\u4f01\u696d\u8868\u793a\uff0c\u9ad8\u6602\u7684\u4ea4\u6613\u8cbb\u7528\u6301\u7e8c\u5c0d\u5176\u5229\u6f64\u7a7a\u9593\u5e36\u4f86\u83ab\u5927\u58d3\u529b\u3002 Personalize \u70ba\u7d50\u5e33\u9ad4\u9a57\u589e\u6dfb\u52d5\u614b\u8b58\u5225\u5c64\u5f8c\uff0c\u9019\u4e9b\u6311\u6230\u5c31\u8fce\u5203\u800c\u89e3\u3002 \u4f01\u696d\u5982\u4eca\u80fd\u501f\u52a9\u4f86\u81ea\u6578\u842c\u5104\u7f8e\u5143\u4ea4\u6613\u6578\u64da\u7684\u6df1\u5ea6\u6d1e\u5bdf\u5206\u6790\uff0c\u4ee5\u53ca Adyen \u7684\u5168\u7403\u9280\u884c\u7db2\u7d61\u57fa\u790e\u5efa\u8a2d\uff0c\u5728\u9867\u5ba2\u9ede\u6309\u300c\u4ed8\u6b3e\u300d\u524d\u4fbf\u8b58\u5225\u500b\u4eba\u8eab\u5206\uff0c\u4e26\u96a8\u4e4b\u8abf\u7bc0\u652f\u4ed8\u9ad4\u9a57\u3002 \u9019\u8b93\u4f01\u696d\u5f97\u4ee5\u6839\u64da\u7279\u5b9a\u9867\u5ba2\u6700\u53ef\u80fd\u4f7f\u7528\u7684\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u81ea\u52d5\u6392\u5217\u9078\u9805\u6b21\u5e8f\uff0c\u5275\u9020\u66f4\u5feb\u6377\u3001\u66f4\u6613\u7528\u7684\u9ad4\u9a57\uff0c\u5f9e\u800c\u6e1b\u5c11\u68c4\u8cfc\u3002 Adyen \u7522\u54c1\u526f\u7e3d\u88c1 Carlo Bruno \u8868\u793a\uff1a\u300c\u7d50\u5e33\u904e\u7a0b\u7684\u76ee\u6a19\uff0c\u662f\u5728\u4e0d\u589e\u52a0\u98a8\u96aa\u7684\u60c5\u6cc1\u4e0b\uff0c\u5c07\u963b\u7919\u6e1b\u81f3\u6700\u5c11\u3002 Personalize \u904b\u7528\u52d5\u614b\u8b58\u5225\u529f\u80fd\u5373\u6642\u8fa8\u8b58\u9867\u5ba2\u4f86\u9054\u5230\u9019\u7a2e\u5e73\u8861\u3002 \u90a3\u6211\u5011\u5f9e\u8cfc\u7269\u904e\u7a0b\u7684\u7b2c\u4e00\u6b65\u5c31\u53ef\u958b\u59cb\u5ea6\u8eab\u5b9a\u5236\uff0c\u78ba\u4fdd\u5728\u9867\u5ba2\u751a\u81f3\u5c1a\u672a\u958b\u59cb\u8f38\u5165\u8cc7\u6599\u524d\uff0c\u5c31\u5df2\u7372\u4eab\u6d41\u66a2\u7684\u5b89\u5168\u9ad4\u9a57\u3002\u300d \u63d0\u5347\u6548\u7387\uff0c\u52a0\u5f37\u4fdd\u5b89 \u9664\u4e86\u63d0\u5347\u901f\u5ea6\uff0cPersonalize \u9084\u80fd\u900f\u904e\u63a8\u85a6\u6975\u5177\u6210\u672c\u6548\u76ca\u7684\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u4e26\u5728\u652f\u4ed8\u5617\u8a66\u767c\u751f\u524d\u8b58\u5225\u98a8\u96aa\u8a0a\u865f\uff0c\u5f9e\u800c\u6539\u5584\u5229\u6f64\u7a7a\u9593\u53ca\u5b89\u5168\u6c34\u5e73\u3002 \u7a2e\u7a2e\u5b8c\u5584\u529f\u80fd\uff0c\u7d50\u5408\u8a73\u7d30\u5831\u544a\u3001\u6298\u5206\u6e2c\u8a66 (A\/B Test) \u529f\u80fd\u4ee5\u53ca\u53ef\u914d\u7f6e\u7684\u7528\u6236\u4ecb\u9762 (UI) \u7d44\u4ef6\uff0c\u8b93\u5546\u6236\u80fd\u6e96\u78ba\u627e\u51fa\u963b\u7919\u6240\u5728\uff0c\u4e26\u5373\u6642\u9a57\u8b49\u6210\u6548\u3002 \u7d50\u679c\u986f\u793a\uff0c\u521d\u671f\u6578\u64da\u8868\u660e\u4f01\u696d\u53ef\u5c07\u8f49\u5316\u7387\u63d0\u5347\u6700\u9ad8 6%\uff0c\u4ea4\u6613\u6210\u672c\u5247\u7bc0\u7701\u6700\u591a 3%\u3002 \u5316\u652f\u4ed8\u70ba\u7b56\u7565\u512a\u52e2 \u521d\u671f\u8a66\u9a57\u7d50\u679c\u986f\u793a\uff0cPersonalize \u80fd\u5354\u52a9\u4f01\u696d\u7ba1\u7406\u4ea4\u6613\u6210\u672c\uff0c\u540c\u6642\u63d0\u5347\u9867\u5ba2\u9ad4\u9a57\u3002 \u6b3e\u5f85\u670d\u52d9\u79d1\u6280\u5e73\u53f0 Tebi \u7bc0\u7701\u4e86 4.26% \u7684\u6210\u672c\uff0c\u5176\u7d50\u5e33\u8f49\u5316\u7387\u4ea6\u63d0\u5347\u4e86 0.8%\u3002 \u9019\u4e9b\u7d50\u679c\u8b49\u660e\uff0c\u5373\u6642\u7d50\u5e33\u5b9a\u5236\u65e2\u80fd\u4fdd\u969c\u5229\u6f64\u7a7a\u9593\uff0c\u4ea6\u4e0d\u6703\u70ba\u5ba2\u6236\u8cfc\u7269\u904e\u7a0b\u589e\u6dfb\u963b\u7919\u3002 Tebi \u7684\u6574\u5408\u8207\u652f\u4ed8\u7522\u54c1\u7d93\u7406 Marc Hoynck \u8868\u793a\uff1a\u300c\u8207 Adyen \u5408\u4f5c\u63a8\u884c Personalize\uff0c\u4f7f\u6211\u5011\u80fd\u5920\u7de0\u9020\u771f\u6b63\u80fd\u5373\u6642\u914d\u5408\u9867\u5ba2\u559c\u597d\u7684\u7d50\u5e33\u6d41\u7a0b\u3002 \u5728\u6b3e\u5f85\u696d\uff0c\u65c5\u7a0b\u7684\u6700\u5f8c\u4e00\u6b65\u7406\u61c9\u6700\u70ba\u8f15\u9b06\u3002 \u9806\u61c9\u8cd3\u5ba2\u7576\u4e0b\u7684\u652f\u4ed8\u559c\u597d\uff0c\u6211\u5011\u4e0d\u50c5\u633d\u56de\u4e86\u904e\u5f80\u56e0\u6d41\u7a0b\u963b\u7919\u800c\u5931\u843d\u7684\u92b7\u552e\uff0c\u66f4\u70ba\u5408\u4f5c\u5546\u6236\u964d\u4f4e\u4ea4\u6613\u6210\u672c\u3002\u300d \u4f5c\u70ba Adyen Uplift \u7684\u4e00\u90e8\u5206\uff0cPersonalize \u6a21\u7d44\u73fe\u5df2\u6b63\u5f0f\u958b\u653e\u4e88 Adyen \u9867\u5ba2\u4f7f\u7528\u3002 \u5982\u6b32\u4e86\u89e3\u66f4\u591a\u8cc7\u8a0a\uff0c\u8acb\u5728\u6b64\u95b1\u8b80\u66f4\u591a\u5167\u5bb9\u3002 \u95dc\u65bc Adyen Adyen (ADYEN:AMS) \u662f\u9802\u5c16\u4f01\u696d\u9996\u9078\u7684\u91d1\u878d\u79d1\u6280\u5e73\u53f0\u3002 Adyen \u900f\u904e\u63d0\u4f9b\u7aef\u5230\u7aef\u652f\u4ed8\u80fd\u529b\u3001\u6578\u64da\u9a45\u52d5\u7684\u6d1e\u5bdf\u5206\u6790\uff0c\u4ee5\u53ca\u4e00\u7ad9\u5f0f\u5168\u7403\u91d1\u878d\u7522\u54c1\u65b9\u6848\uff0c\u5354\u52a9\u4f01\u696d\u66f4\u5feb\u5be6\u73fe\u5176\u76ee\u6a19\u3002 Adyen \u5728\u5168\u7403\u8a2d\u6709\u8fa6\u4e8b\u8655\uff0c\u5408\u4f5c\u4f01\u696d\u5305\u62ec Meta\u3001Uber\u3001H&amp;M\u3001eBay \u53ca Microsoft \u7b49\u3002 Adyen \u65bc\u65e5\u5e38\u71df\u904b\u4e2d\uff0c\u6301\u7e8c\u7cbe\u9032\u4e26\u62d3\u5c55\u5176\u7522\u54c1\u9663\u5bb9\u3002 \u65b0\u7522\u54c1\u53ca\u529f\u80fd\u6703\u900f\u904e\u65b0\u805e\u767c\u4f48\u4ee5\u53ca\u516c\u53f8\u7db2\u7ad9\u4e0a\u7684\u7522\u54c1\u66f4\u65b0\u4f5c\u516c\u4f48\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingtungtimes.com.tw\/?p=410102\" \/>\n<meta property=\"og:site_name\" content=\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pingtungnews\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-11T11:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1706\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u7f8e\u901a\u793e\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u7f8e\u901a\u793e\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=410102#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=410102\"},\"author\":{\"name\":\"\u7f8e\u901a\u793e\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/person\\\/683b937f29ec1537972f6c41e22a2cf3\"},\"headline\":\"Adyen \u63a8\u51fa\u300cPersonalize\u300d\u529f\u80fd\u4ee5\u5373\u6642\u5ea6\u8eab\u5b9a\u5236\u7d50\u5e33\u9ad4\u9a57\",\"datePublished\":\"2026-02-11T11:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=410102\"},\"wordCount\":58,\"publisher\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=410102#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Logo__Adyen_green_RGB_Logo-2.jpg\",\"articleSection\":[\"\u7f8e\u901a\u793e\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=410102\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=410102\",\"name\":\"Adyen \u63a8\u51fa\u300cPersonalize\u300d\u529f\u80fd\u4ee5\u5373\u6642\u5ea6\u8eab\u5b9a\u5236\u7d50\u5e33\u9ad4\u9a57 - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=410102#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=410102#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Logo__Adyen_green_RGB_Logo-2.jpg\",\"datePublished\":\"2026-02-11T11:00:00+00:00\",\"description\":\"\u5168\u65b0 Personalize \u662f Adyen Uplift \u7684\u7522\u54c1\uff0c\u5229\u7528\u4eba\u5de5\u667a\u80fd\u6839\u64da\u9867\u5ba2\u884c\u70ba\u8abf\u6574\u7d50\u5e33\u6d41\u7a0b\uff0c\u5354\u52a9\u4f01\u696d\u63d0\u5347\u8f49\u5316\u7387\uff0c\u540c\u6642\u7bc0\u7701\u4ea4\u6613\u6210\u672c\u3002 2025 \u5e74\uff0cAdyen Uplift \u5354\u52a9\u8d85\u904e 6,500 \u9593\u4f01\u696d\uff0c\u4f7f\u5176\u8f49\u5316\u7387\u5e73\u5747\u8f03\u884c\u696d\u57fa\u6e96\u9ad8\u51fa 1.19%\uff0c\u90e8\u5206\u4f01\u696d\u7684\u5347\u5e45\u66f4\u9ad8\u9054 6%\u3002 \u963f\u59c6\u65af\u7279\u4e392026\u5e742\u670811\u65e5 \\\/\u7f8e\u901a\u793e\\\/ -- \u5168\u7403\u9802\u5c16\u4f01\u696d\u9996\u9078\u7684\u91d1\u878d\u79d1\u6280\u5e73\u53f0\u00a0Adyen \u4eca\u5929\u5ba3\u4f48\uff0c\u5728\u5176\u652f\u4ed8\u5b8c\u5584\u5957\u4ef6 Adyen Uplift \u4e2d\u63a8\u51fa\u65b0\u54c1 Personalize\u3002 Personalize \u8b93\u4f01\u696d\u80fd\u4f9d\u64da\u9867\u5ba2\u7684\u500b\u4eba\u504f\u597d\uff0c\u5373\u6642\u8abf\u6574\u7d50\u5e33\u9801\u9762\uff0c\u4e0d\u50c5\u65b9\u4fbf\u9867\u5ba2\u4ed8\u6b3e\uff0c\u4ea6\u70ba\u5546\u6236\u7bc0\u7701\u8655\u7406\u6210\u672c\u3002 Personalize \u7684\u63a8\u51fa\uff0c\u5b8c\u7f8e\u627f\u63a5\u81ea 2025 \u5e74 1 \u6708\u9762\u4e16\u4ee5\u4f86 Adyen Uplift \u7684\u8f1d\u714c\u6210\u679c\u3002 \u5728\u63a8\u51fa\u7b2c\u4e00\u5e74\uff0cAdyen Uplift \u5df2\u5354\u52a9\u4f01\u696d\u5728\u5408\u8cc7\u683c\u7684\u4ea4\u6613\u6d41\u91cf\u4e2d\u7bc0\u7701 9.4% \u7684\u652f\u4ed8\u6210\u672c\uff0c\u4e26\u5c07\u8aa4\u5224\uff08\u932f\u8aa4\u6514\u622a\u6b63\u7576\u4ea4\u6613\uff09\u5e73\u5747\u964d\u4f4e 42%\u3002 \u53e6\u5916\uff0c\u8d85\u904e 6,500 \u9593\u4f7f\u7528 Adyen Uplift \u7684\u4f01\u696d\uff0c\u5176\u652f\u4ed8\u8f49\u5316\u7387\u5e73\u5747\u6bd4\u884c\u696d\u6a19\u6e96\u57fa\u6e96\u9ad8\u51fa 1.19%\uff0c\u90e8\u5206\u5ba2\u6236\u7684\u589e\u9577\u751a\u81f3\u9ad8\u9054 6%\u3002 \u5353\u8d8a\u4f73\u7e3e\u6b78\u529f\u65bc\u8def\u7531\u5b8c\u5584\uff0c\u4ee5\u53ca\u907f\u514d\u56e0\u98a8\u96aa\u914d\u7f6e\u6548\u7387\u4f4e\u4e0b\u800c\u5c0e\u81f4\u7684\u4e0d\u5fc5\u8981\u4ea4\u6613\u6514\u622a\u3002 \u5168\u65b0\u7684 Personalize \u7522\u54c1\u66f4\u9032\u4e00\u6b65\uff0c\u8457\u773c\u65bc\u6d88\u8cbb\u904e\u7a0b\u7684\u521d\u671f\u968e\u6bb5\uff0c\u5f15\u5c0e\u6d88\u8cbb\u8005\u9078\u64c7\u6700\u7406\u60f3\u7684\u652f\u4ed8\u65b9\u5f0f\uff0c\u8b93\u5546\u6236\u76e1\u53ef\u80fd\u7bc0\u7701\u6210\u672c\uff0c\u540c\u6642\u76e1\u91cf\u63d0\u5347\u8f49\u5316\u7387\u3002 \u5316\u89e3\u7d50\u5e33\u904e\u7a0b\u4e2d\u7684\u963b\u7919 \u50b3\u7d71\u7684\u7db2\u4e0a\u7d50\u5e33\u6d41\u7a0b\u5f80\u5f80\u4e00\u6210\u4e0d\u8b8a\uff0c\u7121\u8ad6\u9867\u5ba2\u7684\u904e\u5f80\u8a18\u9304\u6216\u500b\u4eba\u504f\u597d\u5982\u4f55\uff0c\u90fd\u986f\u793a\u76f8\u540c\u7684\u4ed8\u6b3e\u9078\u9805\u548c\u5b89\u5168\u9a57\u8b49\u6b65\u9a5f\u3002 \u9019\u7a2e\u6b20\u7f3a\u9748\u6d3b\u7684\u505a\u6cd5\u662f\u5c0e\u81f4\u92b7\u552e\u6d41\u5931\u7684\u4e3b\u56e0\uff0cAdyen \u7814\u7a76\u986f\u793a\uff0c\u82e5\u904e\u7a0b\u904e\u65bc\u8017\u6642\uff0c37% \u7684\u9867\u5ba2\u6703\u653e\u68c4\u8cfc\u8cb7\u3002 \u6b64\u5916\uff0c72% \u7684\u4f01\u696d\u8868\u793a\uff0c\u9ad8\u6602\u7684\u4ea4\u6613\u8cbb\u7528\u6301\u7e8c\u5c0d\u5176\u5229\u6f64\u7a7a\u9593\u5e36\u4f86\u83ab\u5927\u58d3\u529b\u3002 Personalize \u70ba\u7d50\u5e33\u9ad4\u9a57\u589e\u6dfb\u52d5\u614b\u8b58\u5225\u5c64\u5f8c\uff0c\u9019\u4e9b\u6311\u6230\u5c31\u8fce\u5203\u800c\u89e3\u3002 \u4f01\u696d\u5982\u4eca\u80fd\u501f\u52a9\u4f86\u81ea\u6578\u842c\u5104\u7f8e\u5143\u4ea4\u6613\u6578\u64da\u7684\u6df1\u5ea6\u6d1e\u5bdf\u5206\u6790\uff0c\u4ee5\u53ca Adyen \u7684\u5168\u7403\u9280\u884c\u7db2\u7d61\u57fa\u790e\u5efa\u8a2d\uff0c\u5728\u9867\u5ba2\u9ede\u6309\u300c\u4ed8\u6b3e\u300d\u524d\u4fbf\u8b58\u5225\u500b\u4eba\u8eab\u5206\uff0c\u4e26\u96a8\u4e4b\u8abf\u7bc0\u652f\u4ed8\u9ad4\u9a57\u3002 \u9019\u8b93\u4f01\u696d\u5f97\u4ee5\u6839\u64da\u7279\u5b9a\u9867\u5ba2\u6700\u53ef\u80fd\u4f7f\u7528\u7684\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u81ea\u52d5\u6392\u5217\u9078\u9805\u6b21\u5e8f\uff0c\u5275\u9020\u66f4\u5feb\u6377\u3001\u66f4\u6613\u7528\u7684\u9ad4\u9a57\uff0c\u5f9e\u800c\u6e1b\u5c11\u68c4\u8cfc\u3002 Adyen \u7522\u54c1\u526f\u7e3d\u88c1 Carlo Bruno \u8868\u793a\uff1a\u300c\u7d50\u5e33\u904e\u7a0b\u7684\u76ee\u6a19\uff0c\u662f\u5728\u4e0d\u589e\u52a0\u98a8\u96aa\u7684\u60c5\u6cc1\u4e0b\uff0c\u5c07\u963b\u7919\u6e1b\u81f3\u6700\u5c11\u3002 Personalize \u904b\u7528\u52d5\u614b\u8b58\u5225\u529f\u80fd\u5373\u6642\u8fa8\u8b58\u9867\u5ba2\u4f86\u9054\u5230\u9019\u7a2e\u5e73\u8861\u3002 \u90a3\u6211\u5011\u5f9e\u8cfc\u7269\u904e\u7a0b\u7684\u7b2c\u4e00\u6b65\u5c31\u53ef\u958b\u59cb\u5ea6\u8eab\u5b9a\u5236\uff0c\u78ba\u4fdd\u5728\u9867\u5ba2\u751a\u81f3\u5c1a\u672a\u958b\u59cb\u8f38\u5165\u8cc7\u6599\u524d\uff0c\u5c31\u5df2\u7372\u4eab\u6d41\u66a2\u7684\u5b89\u5168\u9ad4\u9a57\u3002\u300d \u63d0\u5347\u6548\u7387\uff0c\u52a0\u5f37\u4fdd\u5b89 \u9664\u4e86\u63d0\u5347\u901f\u5ea6\uff0cPersonalize \u9084\u80fd\u900f\u904e\u63a8\u85a6\u6975\u5177\u6210\u672c\u6548\u76ca\u7684\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u4e26\u5728\u652f\u4ed8\u5617\u8a66\u767c\u751f\u524d\u8b58\u5225\u98a8\u96aa\u8a0a\u865f\uff0c\u5f9e\u800c\u6539\u5584\u5229\u6f64\u7a7a\u9593\u53ca\u5b89\u5168\u6c34\u5e73\u3002 \u7a2e\u7a2e\u5b8c\u5584\u529f\u80fd\uff0c\u7d50\u5408\u8a73\u7d30\u5831\u544a\u3001\u6298\u5206\u6e2c\u8a66 (A\\\/B Test) \u529f\u80fd\u4ee5\u53ca\u53ef\u914d\u7f6e\u7684\u7528\u6236\u4ecb\u9762 (UI) \u7d44\u4ef6\uff0c\u8b93\u5546\u6236\u80fd\u6e96\u78ba\u627e\u51fa\u963b\u7919\u6240\u5728\uff0c\u4e26\u5373\u6642\u9a57\u8b49\u6210\u6548\u3002 \u7d50\u679c\u986f\u793a\uff0c\u521d\u671f\u6578\u64da\u8868\u660e\u4f01\u696d\u53ef\u5c07\u8f49\u5316\u7387\u63d0\u5347\u6700\u9ad8 6%\uff0c\u4ea4\u6613\u6210\u672c\u5247\u7bc0\u7701\u6700\u591a 3%\u3002 \u5316\u652f\u4ed8\u70ba\u7b56\u7565\u512a\u52e2 \u521d\u671f\u8a66\u9a57\u7d50\u679c\u986f\u793a\uff0cPersonalize \u80fd\u5354\u52a9\u4f01\u696d\u7ba1\u7406\u4ea4\u6613\u6210\u672c\uff0c\u540c\u6642\u63d0\u5347\u9867\u5ba2\u9ad4\u9a57\u3002 \u6b3e\u5f85\u670d\u52d9\u79d1\u6280\u5e73\u53f0 Tebi \u7bc0\u7701\u4e86 4.26% \u7684\u6210\u672c\uff0c\u5176\u7d50\u5e33\u8f49\u5316\u7387\u4ea6\u63d0\u5347\u4e86 0.8%\u3002 \u9019\u4e9b\u7d50\u679c\u8b49\u660e\uff0c\u5373\u6642\u7d50\u5e33\u5b9a\u5236\u65e2\u80fd\u4fdd\u969c\u5229\u6f64\u7a7a\u9593\uff0c\u4ea6\u4e0d\u6703\u70ba\u5ba2\u6236\u8cfc\u7269\u904e\u7a0b\u589e\u6dfb\u963b\u7919\u3002 Tebi \u7684\u6574\u5408\u8207\u652f\u4ed8\u7522\u54c1\u7d93\u7406 Marc Hoynck \u8868\u793a\uff1a\u300c\u8207 Adyen \u5408\u4f5c\u63a8\u884c Personalize\uff0c\u4f7f\u6211\u5011\u80fd\u5920\u7de0\u9020\u771f\u6b63\u80fd\u5373\u6642\u914d\u5408\u9867\u5ba2\u559c\u597d\u7684\u7d50\u5e33\u6d41\u7a0b\u3002 \u5728\u6b3e\u5f85\u696d\uff0c\u65c5\u7a0b\u7684\u6700\u5f8c\u4e00\u6b65\u7406\u61c9\u6700\u70ba\u8f15\u9b06\u3002 \u9806\u61c9\u8cd3\u5ba2\u7576\u4e0b\u7684\u652f\u4ed8\u559c\u597d\uff0c\u6211\u5011\u4e0d\u50c5\u633d\u56de\u4e86\u904e\u5f80\u56e0\u6d41\u7a0b\u963b\u7919\u800c\u5931\u843d\u7684\u92b7\u552e\uff0c\u66f4\u70ba\u5408\u4f5c\u5546\u6236\u964d\u4f4e\u4ea4\u6613\u6210\u672c\u3002\u300d \u4f5c\u70ba Adyen Uplift \u7684\u4e00\u90e8\u5206\uff0cPersonalize \u6a21\u7d44\u73fe\u5df2\u6b63\u5f0f\u958b\u653e\u4e88 Adyen \u9867\u5ba2\u4f7f\u7528\u3002 \u5982\u6b32\u4e86\u89e3\u66f4\u591a\u8cc7\u8a0a\uff0c\u8acb\u5728\u6b64\u95b1\u8b80\u66f4\u591a\u5167\u5bb9\u3002 \u95dc\u65bc Adyen Adyen 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\u50b3\u7d71\u7684\u7db2\u4e0a\u7d50\u5e33\u6d41\u7a0b\u5f80\u5f80\u4e00\u6210\u4e0d\u8b8a\uff0c\u7121\u8ad6\u9867\u5ba2\u7684\u904e\u5f80\u8a18\u9304\u6216\u500b\u4eba\u504f\u597d\u5982\u4f55\uff0c\u90fd\u986f\u793a\u76f8\u540c\u7684\u4ed8\u6b3e\u9078\u9805\u548c\u5b89\u5168\u9a57\u8b49\u6b65\u9a5f\u3002 \u9019\u7a2e\u6b20\u7f3a\u9748\u6d3b\u7684\u505a\u6cd5\u662f\u5c0e\u81f4\u92b7\u552e\u6d41\u5931\u7684\u4e3b\u56e0\uff0cAdyen \u7814\u7a76\u986f\u793a\uff0c\u82e5\u904e\u7a0b\u904e\u65bc\u8017\u6642\uff0c37% \u7684\u9867\u5ba2\u6703\u653e\u68c4\u8cfc\u8cb7\u3002 \u6b64\u5916\uff0c72% \u7684\u4f01\u696d\u8868\u793a\uff0c\u9ad8\u6602\u7684\u4ea4\u6613\u8cbb\u7528\u6301\u7e8c\u5c0d\u5176\u5229\u6f64\u7a7a\u9593\u5e36\u4f86\u83ab\u5927\u58d3\u529b\u3002 Personalize \u70ba\u7d50\u5e33\u9ad4\u9a57\u589e\u6dfb\u52d5\u614b\u8b58\u5225\u5c64\u5f8c\uff0c\u9019\u4e9b\u6311\u6230\u5c31\u8fce\u5203\u800c\u89e3\u3002 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\u904b\u7528\u52d5\u614b\u8b58\u5225\u529f\u80fd\u5373\u6642\u8fa8\u8b58\u9867\u5ba2\u4f86\u9054\u5230\u9019\u7a2e\u5e73\u8861\u3002 \u90a3\u6211\u5011\u5f9e\u8cfc\u7269\u904e\u7a0b\u7684\u7b2c\u4e00\u6b65\u5c31\u53ef\u958b\u59cb\u5ea6\u8eab\u5b9a\u5236\uff0c\u78ba\u4fdd\u5728\u9867\u5ba2\u751a\u81f3\u5c1a\u672a\u958b\u59cb\u8f38\u5165\u8cc7\u6599\u524d\uff0c\u5c31\u5df2\u7372\u4eab\u6d41\u66a2\u7684\u5b89\u5168\u9ad4\u9a57\u3002\u300d \u63d0\u5347\u6548\u7387\uff0c\u52a0\u5f37\u4fdd\u5b89 \u9664\u4e86\u63d0\u5347\u901f\u5ea6\uff0cPersonalize \u9084\u80fd\u900f\u904e\u63a8\u85a6\u6975\u5177\u6210\u672c\u6548\u76ca\u7684\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u4e26\u5728\u652f\u4ed8\u5617\u8a66\u767c\u751f\u524d\u8b58\u5225\u98a8\u96aa\u8a0a\u865f\uff0c\u5f9e\u800c\u6539\u5584\u5229\u6f64\u7a7a\u9593\u53ca\u5b89\u5168\u6c34\u5e73\u3002 \u7a2e\u7a2e\u5b8c\u5584\u529f\u80fd\uff0c\u7d50\u5408\u8a73\u7d30\u5831\u544a\u3001\u6298\u5206\u6e2c\u8a66 (A\/B Test) \u529f\u80fd\u4ee5\u53ca\u53ef\u914d\u7f6e\u7684\u7528\u6236\u4ecb\u9762 (UI) \u7d44\u4ef6\uff0c\u8b93\u5546\u6236\u80fd\u6e96\u78ba\u627e\u51fa\u963b\u7919\u6240\u5728\uff0c\u4e26\u5373\u6642\u9a57\u8b49\u6210\u6548\u3002 \u7d50\u679c\u986f\u793a\uff0c\u521d\u671f\u6578\u64da\u8868\u660e\u4f01\u696d\u53ef\u5c07\u8f49\u5316\u7387\u63d0\u5347\u6700\u9ad8 6%\uff0c\u4ea4\u6613\u6210\u672c\u5247\u7bc0\u7701\u6700\u591a 3%\u3002 \u5316\u652f\u4ed8\u70ba\u7b56\u7565\u512a\u52e2 \u521d\u671f\u8a66\u9a57\u7d50\u679c\u986f\u793a\uff0cPersonalize \u80fd\u5354\u52a9\u4f01\u696d\u7ba1\u7406\u4ea4\u6613\u6210\u672c\uff0c\u540c\u6642\u63d0\u5347\u9867\u5ba2\u9ad4\u9a57\u3002 \u6b3e\u5f85\u670d\u52d9\u79d1\u6280\u5e73\u53f0 Tebi \u7bc0\u7701\u4e86 4.26% \u7684\u6210\u672c\uff0c\u5176\u7d50\u5e33\u8f49\u5316\u7387\u4ea6\u63d0\u5347\u4e86 0.8%\u3002 \u9019\u4e9b\u7d50\u679c\u8b49\u660e\uff0c\u5373\u6642\u7d50\u5e33\u5b9a\u5236\u65e2\u80fd\u4fdd\u969c\u5229\u6f64\u7a7a\u9593\uff0c\u4ea6\u4e0d\u6703\u70ba\u5ba2\u6236\u8cfc\u7269\u904e\u7a0b\u589e\u6dfb\u963b\u7919\u3002 Tebi \u7684\u6574\u5408\u8207\u652f\u4ed8\u7522\u54c1\u7d93\u7406 Marc Hoynck \u8868\u793a\uff1a\u300c\u8207 Adyen \u5408\u4f5c\u63a8\u884c Personalize\uff0c\u4f7f\u6211\u5011\u80fd\u5920\u7de0\u9020\u771f\u6b63\u80fd\u5373\u6642\u914d\u5408\u9867\u5ba2\u559c\u597d\u7684\u7d50\u5e33\u6d41\u7a0b\u3002 \u5728\u6b3e\u5f85\u696d\uff0c\u65c5\u7a0b\u7684\u6700\u5f8c\u4e00\u6b65\u7406\u61c9\u6700\u70ba\u8f15\u9b06\u3002 \u9806\u61c9\u8cd3\u5ba2\u7576\u4e0b\u7684\u652f\u4ed8\u559c\u597d\uff0c\u6211\u5011\u4e0d\u50c5\u633d\u56de\u4e86\u904e\u5f80\u56e0\u6d41\u7a0b\u963b\u7919\u800c\u5931\u843d\u7684\u92b7\u552e\uff0c\u66f4\u70ba\u5408\u4f5c\u5546\u6236\u964d\u4f4e\u4ea4\u6613\u6210\u672c\u3002\u300d \u4f5c\u70ba Adyen Uplift \u7684\u4e00\u90e8\u5206\uff0cPersonalize \u6a21\u7d44\u73fe\u5df2\u6b63\u5f0f\u958b\u653e\u4e88 Adyen \u9867\u5ba2\u4f7f\u7528\u3002 \u5982\u6b32\u4e86\u89e3\u66f4\u591a\u8cc7\u8a0a\uff0c\u8acb\u5728\u6b64\u95b1\u8b80\u66f4\u591a\u5167\u5bb9\u3002 \u95dc\u65bc Adyen Adyen (ADYEN:AMS) \u662f\u9802\u5c16\u4f01\u696d\u9996\u9078\u7684\u91d1\u878d\u79d1\u6280\u5e73\u53f0\u3002 Adyen \u900f\u904e\u63d0\u4f9b\u7aef\u5230\u7aef\u652f\u4ed8\u80fd\u529b\u3001\u6578\u64da\u9a45\u52d5\u7684\u6d1e\u5bdf\u5206\u6790\uff0c\u4ee5\u53ca\u4e00\u7ad9\u5f0f\u5168\u7403\u91d1\u878d\u7522\u54c1\u65b9\u6848\uff0c\u5354\u52a9\u4f01\u696d\u66f4\u5feb\u5be6\u73fe\u5176\u76ee\u6a19\u3002 Adyen \u5728\u5168\u7403\u8a2d\u6709\u8fa6\u4e8b\u8655\uff0c\u5408\u4f5c\u4f01\u696d\u5305\u62ec Meta\u3001Uber\u3001H&amp;M\u3001eBay \u53ca Microsoft \u7b49\u3002 Adyen \u65bc\u65e5\u5e38\u71df\u904b\u4e2d\uff0c\u6301\u7e8c\u7cbe\u9032\u4e26\u62d3\u5c55\u5176\u7522\u54c1\u9663\u5bb9\u3002 \u65b0\u7522\u54c1\u53ca\u529f\u80fd\u6703\u900f\u904e\u65b0\u805e\u767c\u4f48\u4ee5\u53ca\u516c\u53f8\u7db2\u7ad9\u4e0a\u7684\u7522\u54c1\u66f4\u65b0\u4f5c\u516c\u4f48\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingtungtimes.com.tw\/?p=410102","og_locale":"zh_TW","og_type":"article","og_title":"Adyen \u63a8\u51fa\u300cPersonalize\u300d\u529f\u80fd\u4ee5\u5373\u6642\u5ea6\u8eab\u5b9a\u5236\u7d50\u5e33\u9ad4\u9a57 - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","og_description":"\u5168\u65b0 Personalize \u662f Adyen Uplift \u7684\u7522\u54c1\uff0c\u5229\u7528\u4eba\u5de5\u667a\u80fd\u6839\u64da\u9867\u5ba2\u884c\u70ba\u8abf\u6574\u7d50\u5e33\u6d41\u7a0b\uff0c\u5354\u52a9\u4f01\u696d\u63d0\u5347\u8f49\u5316\u7387\uff0c\u540c\u6642\u7bc0\u7701\u4ea4\u6613\u6210\u672c\u3002  2025 \u5e74\uff0cAdyen Uplift \u5354\u52a9\u8d85\u904e 6,500 \u9593\u4f01\u696d\uff0c\u4f7f\u5176\u8f49\u5316\u7387\u5e73\u5747\u8f03\u884c\u696d\u57fa\u6e96\u9ad8\u51fa 1.19%\uff0c\u90e8\u5206\u4f01\u696d\u7684\u5347\u5e45\u66f4\u9ad8\u9054 6%\u3002  \u963f\u59c6\u65af\u7279\u4e392026\u5e742\u670811\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u9802\u5c16\u4f01\u696d\u9996\u9078\u7684\u91d1\u878d\u79d1\u6280\u5e73\u53f0\u00a0Adyen \u4eca\u5929\u5ba3\u4f48\uff0c\u5728\u5176\u652f\u4ed8\u5b8c\u5584\u5957\u4ef6 Adyen Uplift \u4e2d\u63a8\u51fa\u65b0\u54c1 Personalize\u3002 Personalize \u8b93\u4f01\u696d\u80fd\u4f9d\u64da\u9867\u5ba2\u7684\u500b\u4eba\u504f\u597d\uff0c\u5373\u6642\u8abf\u6574\u7d50\u5e33\u9801\u9762\uff0c\u4e0d\u50c5\u65b9\u4fbf\u9867\u5ba2\u4ed8\u6b3e\uff0c\u4ea6\u70ba\u5546\u6236\u7bc0\u7701\u8655\u7406\u6210\u672c\u3002 Personalize \u7684\u63a8\u51fa\uff0c\u5b8c\u7f8e\u627f\u63a5\u81ea 2025 \u5e74 1 \u6708\u9762\u4e16\u4ee5\u4f86 Adyen Uplift \u7684\u8f1d\u714c\u6210\u679c\u3002 \u5728\u63a8\u51fa\u7b2c\u4e00\u5e74\uff0cAdyen Uplift \u5df2\u5354\u52a9\u4f01\u696d\u5728\u5408\u8cc7\u683c\u7684\u4ea4\u6613\u6d41\u91cf\u4e2d\u7bc0\u7701 9.4% \u7684\u652f\u4ed8\u6210\u672c\uff0c\u4e26\u5c07\u8aa4\u5224\uff08\u932f\u8aa4\u6514\u622a\u6b63\u7576\u4ea4\u6613\uff09\u5e73\u5747\u964d\u4f4e 42%\u3002 \u53e6\u5916\uff0c\u8d85\u904e 6,500 \u9593\u4f7f\u7528 Adyen Uplift \u7684\u4f01\u696d\uff0c\u5176\u652f\u4ed8\u8f49\u5316\u7387\u5e73\u5747\u6bd4\u884c\u696d\u6a19\u6e96\u57fa\u6e96\u9ad8\u51fa 1.19%\uff0c\u90e8\u5206\u5ba2\u6236\u7684\u589e\u9577\u751a\u81f3\u9ad8\u9054 6%\u3002 \u5353\u8d8a\u4f73\u7e3e\u6b78\u529f\u65bc\u8def\u7531\u5b8c\u5584\uff0c\u4ee5\u53ca\u907f\u514d\u56e0\u98a8\u96aa\u914d\u7f6e\u6548\u7387\u4f4e\u4e0b\u800c\u5c0e\u81f4\u7684\u4e0d\u5fc5\u8981\u4ea4\u6613\u6514\u622a\u3002 \u5168\u65b0\u7684 Personalize \u7522\u54c1\u66f4\u9032\u4e00\u6b65\uff0c\u8457\u773c\u65bc\u6d88\u8cbb\u904e\u7a0b\u7684\u521d\u671f\u968e\u6bb5\uff0c\u5f15\u5c0e\u6d88\u8cbb\u8005\u9078\u64c7\u6700\u7406\u60f3\u7684\u652f\u4ed8\u65b9\u5f0f\uff0c\u8b93\u5546\u6236\u76e1\u53ef\u80fd\u7bc0\u7701\u6210\u672c\uff0c\u540c\u6642\u76e1\u91cf\u63d0\u5347\u8f49\u5316\u7387\u3002 \u5316\u89e3\u7d50\u5e33\u904e\u7a0b\u4e2d\u7684\u963b\u7919 \u50b3\u7d71\u7684\u7db2\u4e0a\u7d50\u5e33\u6d41\u7a0b\u5f80\u5f80\u4e00\u6210\u4e0d\u8b8a\uff0c\u7121\u8ad6\u9867\u5ba2\u7684\u904e\u5f80\u8a18\u9304\u6216\u500b\u4eba\u504f\u597d\u5982\u4f55\uff0c\u90fd\u986f\u793a\u76f8\u540c\u7684\u4ed8\u6b3e\u9078\u9805\u548c\u5b89\u5168\u9a57\u8b49\u6b65\u9a5f\u3002 \u9019\u7a2e\u6b20\u7f3a\u9748\u6d3b\u7684\u505a\u6cd5\u662f\u5c0e\u81f4\u92b7\u552e\u6d41\u5931\u7684\u4e3b\u56e0\uff0cAdyen \u7814\u7a76\u986f\u793a\uff0c\u82e5\u904e\u7a0b\u904e\u65bc\u8017\u6642\uff0c37% \u7684\u9867\u5ba2\u6703\u653e\u68c4\u8cfc\u8cb7\u3002 \u6b64\u5916\uff0c72% \u7684\u4f01\u696d\u8868\u793a\uff0c\u9ad8\u6602\u7684\u4ea4\u6613\u8cbb\u7528\u6301\u7e8c\u5c0d\u5176\u5229\u6f64\u7a7a\u9593\u5e36\u4f86\u83ab\u5927\u58d3\u529b\u3002 Personalize \u70ba\u7d50\u5e33\u9ad4\u9a57\u589e\u6dfb\u52d5\u614b\u8b58\u5225\u5c64\u5f8c\uff0c\u9019\u4e9b\u6311\u6230\u5c31\u8fce\u5203\u800c\u89e3\u3002 \u4f01\u696d\u5982\u4eca\u80fd\u501f\u52a9\u4f86\u81ea\u6578\u842c\u5104\u7f8e\u5143\u4ea4\u6613\u6578\u64da\u7684\u6df1\u5ea6\u6d1e\u5bdf\u5206\u6790\uff0c\u4ee5\u53ca Adyen \u7684\u5168\u7403\u9280\u884c\u7db2\u7d61\u57fa\u790e\u5efa\u8a2d\uff0c\u5728\u9867\u5ba2\u9ede\u6309\u300c\u4ed8\u6b3e\u300d\u524d\u4fbf\u8b58\u5225\u500b\u4eba\u8eab\u5206\uff0c\u4e26\u96a8\u4e4b\u8abf\u7bc0\u652f\u4ed8\u9ad4\u9a57\u3002 \u9019\u8b93\u4f01\u696d\u5f97\u4ee5\u6839\u64da\u7279\u5b9a\u9867\u5ba2\u6700\u53ef\u80fd\u4f7f\u7528\u7684\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u81ea\u52d5\u6392\u5217\u9078\u9805\u6b21\u5e8f\uff0c\u5275\u9020\u66f4\u5feb\u6377\u3001\u66f4\u6613\u7528\u7684\u9ad4\u9a57\uff0c\u5f9e\u800c\u6e1b\u5c11\u68c4\u8cfc\u3002 Adyen \u7522\u54c1\u526f\u7e3d\u88c1 Carlo Bruno \u8868\u793a\uff1a\u300c\u7d50\u5e33\u904e\u7a0b\u7684\u76ee\u6a19\uff0c\u662f\u5728\u4e0d\u589e\u52a0\u98a8\u96aa\u7684\u60c5\u6cc1\u4e0b\uff0c\u5c07\u963b\u7919\u6e1b\u81f3\u6700\u5c11\u3002 Personalize \u904b\u7528\u52d5\u614b\u8b58\u5225\u529f\u80fd\u5373\u6642\u8fa8\u8b58\u9867\u5ba2\u4f86\u9054\u5230\u9019\u7a2e\u5e73\u8861\u3002 \u90a3\u6211\u5011\u5f9e\u8cfc\u7269\u904e\u7a0b\u7684\u7b2c\u4e00\u6b65\u5c31\u53ef\u958b\u59cb\u5ea6\u8eab\u5b9a\u5236\uff0c\u78ba\u4fdd\u5728\u9867\u5ba2\u751a\u81f3\u5c1a\u672a\u958b\u59cb\u8f38\u5165\u8cc7\u6599\u524d\uff0c\u5c31\u5df2\u7372\u4eab\u6d41\u66a2\u7684\u5b89\u5168\u9ad4\u9a57\u3002\u300d \u63d0\u5347\u6548\u7387\uff0c\u52a0\u5f37\u4fdd\u5b89 \u9664\u4e86\u63d0\u5347\u901f\u5ea6\uff0cPersonalize \u9084\u80fd\u900f\u904e\u63a8\u85a6\u6975\u5177\u6210\u672c\u6548\u76ca\u7684\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u4e26\u5728\u652f\u4ed8\u5617\u8a66\u767c\u751f\u524d\u8b58\u5225\u98a8\u96aa\u8a0a\u865f\uff0c\u5f9e\u800c\u6539\u5584\u5229\u6f64\u7a7a\u9593\u53ca\u5b89\u5168\u6c34\u5e73\u3002 \u7a2e\u7a2e\u5b8c\u5584\u529f\u80fd\uff0c\u7d50\u5408\u8a73\u7d30\u5831\u544a\u3001\u6298\u5206\u6e2c\u8a66 (A\/B Test) \u529f\u80fd\u4ee5\u53ca\u53ef\u914d\u7f6e\u7684\u7528\u6236\u4ecb\u9762 (UI) \u7d44\u4ef6\uff0c\u8b93\u5546\u6236\u80fd\u6e96\u78ba\u627e\u51fa\u963b\u7919\u6240\u5728\uff0c\u4e26\u5373\u6642\u9a57\u8b49\u6210\u6548\u3002 \u7d50\u679c\u986f\u793a\uff0c\u521d\u671f\u6578\u64da\u8868\u660e\u4f01\u696d\u53ef\u5c07\u8f49\u5316\u7387\u63d0\u5347\u6700\u9ad8 6%\uff0c\u4ea4\u6613\u6210\u672c\u5247\u7bc0\u7701\u6700\u591a 3%\u3002 \u5316\u652f\u4ed8\u70ba\u7b56\u7565\u512a\u52e2 \u521d\u671f\u8a66\u9a57\u7d50\u679c\u986f\u793a\uff0cPersonalize \u80fd\u5354\u52a9\u4f01\u696d\u7ba1\u7406\u4ea4\u6613\u6210\u672c\uff0c\u540c\u6642\u63d0\u5347\u9867\u5ba2\u9ad4\u9a57\u3002 \u6b3e\u5f85\u670d\u52d9\u79d1\u6280\u5e73\u53f0 Tebi \u7bc0\u7701\u4e86 4.26% \u7684\u6210\u672c\uff0c\u5176\u7d50\u5e33\u8f49\u5316\u7387\u4ea6\u63d0\u5347\u4e86 0.8%\u3002 \u9019\u4e9b\u7d50\u679c\u8b49\u660e\uff0c\u5373\u6642\u7d50\u5e33\u5b9a\u5236\u65e2\u80fd\u4fdd\u969c\u5229\u6f64\u7a7a\u9593\uff0c\u4ea6\u4e0d\u6703\u70ba\u5ba2\u6236\u8cfc\u7269\u904e\u7a0b\u589e\u6dfb\u963b\u7919\u3002 Tebi \u7684\u6574\u5408\u8207\u652f\u4ed8\u7522\u54c1\u7d93\u7406 Marc Hoynck \u8868\u793a\uff1a\u300c\u8207 Adyen \u5408\u4f5c\u63a8\u884c Personalize\uff0c\u4f7f\u6211\u5011\u80fd\u5920\u7de0\u9020\u771f\u6b63\u80fd\u5373\u6642\u914d\u5408\u9867\u5ba2\u559c\u597d\u7684\u7d50\u5e33\u6d41\u7a0b\u3002 \u5728\u6b3e\u5f85\u696d\uff0c\u65c5\u7a0b\u7684\u6700\u5f8c\u4e00\u6b65\u7406\u61c9\u6700\u70ba\u8f15\u9b06\u3002 \u9806\u61c9\u8cd3\u5ba2\u7576\u4e0b\u7684\u652f\u4ed8\u559c\u597d\uff0c\u6211\u5011\u4e0d\u50c5\u633d\u56de\u4e86\u904e\u5f80\u56e0\u6d41\u7a0b\u963b\u7919\u800c\u5931\u843d\u7684\u92b7\u552e\uff0c\u66f4\u70ba\u5408\u4f5c\u5546\u6236\u964d\u4f4e\u4ea4\u6613\u6210\u672c\u3002\u300d \u4f5c\u70ba Adyen Uplift \u7684\u4e00\u90e8\u5206\uff0cPersonalize \u6a21\u7d44\u73fe\u5df2\u6b63\u5f0f\u958b\u653e\u4e88 Adyen \u9867\u5ba2\u4f7f\u7528\u3002 \u5982\u6b32\u4e86\u89e3\u66f4\u591a\u8cc7\u8a0a\uff0c\u8acb\u5728\u6b64\u95b1\u8b80\u66f4\u591a\u5167\u5bb9\u3002 \u95dc\u65bc Adyen Adyen 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\u63a8\u51fa\u300cPersonalize\u300d\u529f\u80fd\u4ee5\u5373\u6642\u5ea6\u8eab\u5b9a\u5236\u7d50\u5e33\u9ad4\u9a57","datePublished":"2026-02-11T11:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=410102"},"wordCount":58,"publisher":{"@id":"https:\/\/pingtungtimes.com.tw\/#organization"},"image":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=410102#primaryimage"},"thumbnailUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2026\/02\/Logo__Adyen_green_RGB_Logo-2.jpg","articleSection":["\u7f8e\u901a\u793e"],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/pingtungtimes.com.tw\/?p=410102","url":"https:\/\/pingtungtimes.com.tw\/?p=410102","name":"Adyen \u63a8\u51fa\u300cPersonalize\u300d\u529f\u80fd\u4ee5\u5373\u6642\u5ea6\u8eab\u5b9a\u5236\u7d50\u5e33\u9ad4\u9a57 - 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\u90a3\u6211\u5011\u5f9e\u8cfc\u7269\u904e\u7a0b\u7684\u7b2c\u4e00\u6b65\u5c31\u53ef\u958b\u59cb\u5ea6\u8eab\u5b9a\u5236\uff0c\u78ba\u4fdd\u5728\u9867\u5ba2\u751a\u81f3\u5c1a\u672a\u958b\u59cb\u8f38\u5165\u8cc7\u6599\u524d\uff0c\u5c31\u5df2\u7372\u4eab\u6d41\u66a2\u7684\u5b89\u5168\u9ad4\u9a57\u3002\u300d \u63d0\u5347\u6548\u7387\uff0c\u52a0\u5f37\u4fdd\u5b89 \u9664\u4e86\u63d0\u5347\u901f\u5ea6\uff0cPersonalize \u9084\u80fd\u900f\u904e\u63a8\u85a6\u6975\u5177\u6210\u672c\u6548\u76ca\u7684\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u4e26\u5728\u652f\u4ed8\u5617\u8a66\u767c\u751f\u524d\u8b58\u5225\u98a8\u96aa\u8a0a\u865f\uff0c\u5f9e\u800c\u6539\u5584\u5229\u6f64\u7a7a\u9593\u53ca\u5b89\u5168\u6c34\u5e73\u3002 \u7a2e\u7a2e\u5b8c\u5584\u529f\u80fd\uff0c\u7d50\u5408\u8a73\u7d30\u5831\u544a\u3001\u6298\u5206\u6e2c\u8a66 (A\/B Test) \u529f\u80fd\u4ee5\u53ca\u53ef\u914d\u7f6e\u7684\u7528\u6236\u4ecb\u9762 (UI) \u7d44\u4ef6\uff0c\u8b93\u5546\u6236\u80fd\u6e96\u78ba\u627e\u51fa\u963b\u7919\u6240\u5728\uff0c\u4e26\u5373\u6642\u9a57\u8b49\u6210\u6548\u3002 \u7d50\u679c\u986f\u793a\uff0c\u521d\u671f\u6578\u64da\u8868\u660e\u4f01\u696d\u53ef\u5c07\u8f49\u5316\u7387\u63d0\u5347\u6700\u9ad8 6%\uff0c\u4ea4\u6613\u6210\u672c\u5247\u7bc0\u7701\u6700\u591a 3%\u3002 \u5316\u652f\u4ed8\u70ba\u7b56\u7565\u512a\u52e2 \u521d\u671f\u8a66\u9a57\u7d50\u679c\u986f\u793a\uff0cPersonalize \u80fd\u5354\u52a9\u4f01\u696d\u7ba1\u7406\u4ea4\u6613\u6210\u672c\uff0c\u540c\u6642\u63d0\u5347\u9867\u5ba2\u9ad4\u9a57\u3002 \u6b3e\u5f85\u670d\u52d9\u79d1\u6280\u5e73\u53f0 Tebi \u7bc0\u7701\u4e86 4.26% \u7684\u6210\u672c\uff0c\u5176\u7d50\u5e33\u8f49\u5316\u7387\u4ea6\u63d0\u5347\u4e86 0.8%\u3002 \u9019\u4e9b\u7d50\u679c\u8b49\u660e\uff0c\u5373\u6642\u7d50\u5e33\u5b9a\u5236\u65e2\u80fd\u4fdd\u969c\u5229\u6f64\u7a7a\u9593\uff0c\u4ea6\u4e0d\u6703\u70ba\u5ba2\u6236\u8cfc\u7269\u904e\u7a0b\u589e\u6dfb\u963b\u7919\u3002 Tebi \u7684\u6574\u5408\u8207\u652f\u4ed8\u7522\u54c1\u7d93\u7406 Marc Hoynck \u8868\u793a\uff1a\u300c\u8207 Adyen \u5408\u4f5c\u63a8\u884c Personalize\uff0c\u4f7f\u6211\u5011\u80fd\u5920\u7de0\u9020\u771f\u6b63\u80fd\u5373\u6642\u914d\u5408\u9867\u5ba2\u559c\u597d\u7684\u7d50\u5e33\u6d41\u7a0b\u3002 \u5728\u6b3e\u5f85\u696d\uff0c\u65c5\u7a0b\u7684\u6700\u5f8c\u4e00\u6b65\u7406\u61c9\u6700\u70ba\u8f15\u9b06\u3002 \u9806\u61c9\u8cd3\u5ba2\u7576\u4e0b\u7684\u652f\u4ed8\u559c\u597d\uff0c\u6211\u5011\u4e0d\u50c5\u633d\u56de\u4e86\u904e\u5f80\u56e0\u6d41\u7a0b\u963b\u7919\u800c\u5931\u843d\u7684\u92b7\u552e\uff0c\u66f4\u70ba\u5408\u4f5c\u5546\u6236\u964d\u4f4e\u4ea4\u6613\u6210\u672c\u3002\u300d \u4f5c\u70ba Adyen Uplift \u7684\u4e00\u90e8\u5206\uff0cPersonalize \u6a21\u7d44\u73fe\u5df2\u6b63\u5f0f\u958b\u653e\u4e88 Adyen \u9867\u5ba2\u4f7f\u7528\u3002 \u5982\u6b32\u4e86\u89e3\u66f4\u591a\u8cc7\u8a0a\uff0c\u8acb\u5728\u6b64\u95b1\u8b80\u66f4\u591a\u5167\u5bb9\u3002 \u95dc\u65bc Adyen Adyen 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