{"id":405602,"date":"2026-01-29T11:00:00","date_gmt":"2026-01-29T03:00:00","guid":{"rendered":"https:\/\/pingtungtimes.com.tw\/?p=405602"},"modified":"2026-01-29T11:00:00","modified_gmt":"2026-01-29T03:00:00","slug":"taboola-%e6%94%9c%e6%89%8b%e5%93%88%e4%bd%9b%e8%88%87%e5%93%a5%e5%a4%a7%e7%ad%89%e5%9b%9b%e5%a4%a7%e5%90%8d%e6%a0%a1%e7%99%bc%e5%b8%83%e6%9c%80%e6%96%b0%e7%a0%94%e7%a9%b6%ef%bc%9aai-%e5%bb%a3%e5%91%8a","status":"publish","type":"post","link":"https:\/\/pingtungtimes.com.tw\/?p=405602","title":{"rendered":"Taboola \u651c\u624b\u54c8\u4f5b\u8207\u54e5\u5927\u7b49\u56db\u5927\u540d\u6821\u767c\u5e03\u6700\u65b0\u7814\u7a76\uff1aAI \u5ee3\u544a\u6210\u6548\u5ab2\u7f8e\u4eba\u70ba\u5275\u610f"},"content":{"rendered":"<div>\n<p class=\"prntac\"><b>\u8207\u54e5\u502b\u6bd4\u4e9e\u5927\u5b78\u3001\u54c8\u4f5b\u5927\u5b78\u3001\u6155\u5c3c\u9ed1\u5de5\u696d\u5927\u5b78\u8207\u5361\u5167\u57fa\u7f8e\u9686\u5927\u5b78\u806f\u5408\u7814\u7a76\uff0cTaboola \u63ed\u79d8\u300c\u64ec\u771f\u6027\u300d\u8207\u300c\u8996\u89ba\u4fe1\u4efb\u4fe1\u865f\u300d\u6210\u95dc\u9375\u52dd\u9ede<\/b><\/p>\n<p><span class=\"legendSpanClass\">\u9999\u6e2f<\/span><span class=\"legendSpanClass\">2026\u5e741\u670829\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u5168\u7403\u6210\u6548\u5ee3\u544a\u9818\u5c0e\u8005\u00a0<u><br \/><span>Taboola \u651c\u624b\u54c8\u4f5b\u8207\u54e5\u5927\u7b49\u56db\u5927\u540d\u6821\u767c\u5e03\u6700\u65b0\u7814\u7a76\uff1aAI \u5ee3\u544a\u6210\u6548\u5ab2\u7f8e\u4eba\u70ba\u5275\u610f<\/span><\/p>\n<\/p><\/div>\n<p>\u5118\u7ba1\u751f\u6210\u5f0f\u00a0AI \u5df2\u5927\u5e45\u6539\u8b8a\u5167\u5bb9\u88fd\u4f5c\u7684\u901f\u5ea6\u8207\u6210\u672c\u7d50\u69cb\uff0c\u5176\u662f\u5426\u80fd\u771f\u6b63\u5e36\u52d5\u5be6\u969b\u5ee3\u544a\u6210\u6548\uff0c\u59cb\u7d42\u662f\u5e02\u5834\u9ad8\u5ea6\u95dc\u6ce8\u8207\u722d\u8ad6\u7684\u8b70\u984c\u3002\u672c\u6b21\u4ee5\u300aAI \u5ee3\u544a\u6210\u6548\u89e3\u5bc6\uff1aAI \u751f\u6210\u5167\u5bb9\u8207\u4eba\u985e\u5275\u610f\u8868\u73fe\u4e4b\u6df1\u5ea6\u8a55\u6e2c\u300b\uff08<b><u><a href=\"http:\/\/realize.com\/columbia-realize-study-report\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\">AI Ads That Work: How AI Creative Stacks Up Against Humans<\/a><\/u>\uff09<\/b>\u70ba\u4e3b\u984c\u7684\u7814\u7a76\uff0c\u6df1\u5165\u5206\u6790\u4e86\u6578\u5341\u842c\u5247\u5be6\u969b\u6295\u653e\u65bc Taboola \u65d7\u4e0b\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0 Realize \u4e0a\u7684\u5373\u6642\u5ee3\u544a\uff0c\u6db5\u84cb\u8d85\u904e 5 \u5104\u6b21\u66dd\u5149\u8207 300 \u842c\u6b21\u9ede\u64ca\u3002\u8a72\u7814\u7a76\u4e3b\u8981\u6d1e\u5bdf\u5305\u62ec\uff1a<\/p>\n<ul type=\"disc\">\n<li><b>AI\u00a0<\/b><b>\u5ee3\u544a\u7684\u6210\u6548\u7565\u512a\u65bc\u4eba\u985e\u5275\u4f5c\u5ee3\u544a<\/b>\uff1a\u6574\u9ad4\u6578\u64da\u986f\u793a\uff0cAI \u751f\u6210\u5ee3\u544a\u7684\u8868\u73fe\u6bd4\u8d77\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\u8868\u73fe\u7565\u4f73\u3002\u4ee5\u539f\u59cb\u6578\u64da\u89c0\u5bdf\uff0cAI \u751f\u6210\u5ee3\u544a\u7684\u5e73\u5747\u9ede\u64ca\u7387\uff08CTR\uff09\u70ba0.76%\uff0c\u7565\u9ad8\u65bc\u4eba\u985e\u88fd\u4f5c\u5ee3\u544a\u76840.65%\u8868\u73fe\uff1b\u5728\u7814\u7a76\u5718\u968a\u5957\u7528\u6700\u56b4\u8b39\u7684\u7d71\u8a08\u63a7\u5236\u5f8c\uff0c\u5169\u8005\u8868\u73fe\u5247\u5448\u73fe\u76f8\u8fd1\u6c34\u6e96\u3002<\/li>\n<li><b>\u7576 AI \u5ee3\u544a\u300c\u4e0d\u50cf AI\u300d\u6642\uff0c\u6548\u679c\u6700\u4f73<\/b>\uff1a\u7814\u7a76\u767c\u73fe\uff0c\u90a3\u4e9b\u5728\u8996\u89ba\u4e0a\u4e0d\u6613\u88ab\u8fa8\u8b58\u70ba\u00a0AI \u751f\u6210\u7684\u5ee3\u544a\uff0c\u6574\u9ad4\u4e92\u52d5\u8868\u73fe\u6700\u4f73\uff0c\u4e0d\u50c5\u660e\u986f\u512a\u65bc\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\uff0c\u4e5f\u52dd\u904e\u5916\u89c0\u660e\u986f\u5e36\u6709\u00a0AI \u7279\u5fb5\u7684\u5ee3\u544a\u3002<\/li>\n<li><b>\u4eba\u81c9\u662f\u5efa\u7acb\u4fe1\u4efb\u7684\u300c\u95dc\u9375\u5143\u7d20\u300d<\/b>\uff1a\u7814\u7a76\u6307\u51fa\uff0c\u6e05\u695a\u4e14\u5360\u6bd4\u660e\u986f\u7684\u4eba\u81c9\u756b\u9762\uff0c\u662f\u8b93\u5ee3\u544a\u770b\u8d77\u4f86\u300c\u66f4\u50cf\u4eba\u300d\u3001\u66f4\u5177\u4fe1\u4efb\u611f\u7684\u6700\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cAI \u5ee3\u544a\u5728\u00a0Taboola \u6700\u4f73\u5be6\u52d9\u8207\u5e73\u53f0\u898f\u7bc4\u7684\u5f15\u5c0e\u4e0b\uff0c\u53cd\u800c\u6bd4\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\u66f4\u983b\u7e41\u5730\u904b\u7528\u4e86\u9019\u985e\u4fe1\u4efb\u8996\u89ba\u7dda\u7d22\u3002<\/li>\n<li><b>\u54c1\u724c\u4e0d\u5fc5\u5728\u901f\u5ea6\u8207\u54c1\u8cea\u4e4b\u9593\u53d6\u6368<\/b>\uff1a\u7814\u7a76\u986f\u793a\uff0cAI \u751f\u6210\u8996\u89ba\u7d20\u6750\u5728\u63d0\u5347\u6216\u7dad\u6301\u9ede\u64ca\u7387\u7684\u540c\u6642\uff0c\u4ecd\u80fd\u517c\u9867\u5f8c\u7e8c\u7a69\u5b9a\u8f49\u63db\u6210\u6548\uff0c\u8b49\u5be6\u5ee3\u544a\u4e3b\u7121\u9808\u70ba\u4e86\u898f\u6a21\u5316\u7522\u51fa\u7d20\u6750\u800c\u72a7\u7272\u54c1\u8cea\u6216\u8f49\u63db\u8868\u73fe\u3002<\/li>\n<li><b>\u98df\u54c1\u98f2\u6599\u8207\u500b\u4eba\u7406\u8ca1\u7522\u696d\u7387\u5148\u63a1\u7528 AI \u5ee3\u544a<\/b>\uff1a\u7814\u7a76\u4ea6\u767c\u73fe\uff0c\u7279\u5b9a\u7522\u696d\u7387\u5148\u5c0e\u5165 AI \u5ee3\u544a\uff0c\u5176\u4e2d\u4ee5\u300c\u98df\u54c1\u8207\u98f2\u6599\u300d\u53ca\u300c\u500b\u4eba\u7406\u8ca1\u300d\u9818\u57df\u6700\u70ba\u7a4d\u6975\u3002<\/li>\n<\/ul>\n<p>\u54e5\u502b\u6bd4\u4e9e\u5546\u5b78\u9662\u7814\u7a76\u526f\u9662\u9577 Oded Netzer \u8868\u793a\uff1a\u300cTaboola \u5e73\u53f0\u70ba\u6211\u5011\u63d0\u4f9b\u4e86\u5be6\u9a57\u5ba4\u74b0\u5883\u4e2d\u7121\u6cd5\u53d6\u5f97\u7684\u9f90\u5927\u771f\u5be6\u4e16\u754c\u6578\u64da\u3002\u900f\u904e\u5206\u6790\u8d85\u904e 5 \u5104\u6b21\u7684\u66dd\u5149\uff0c\u6211\u5011\u5f97\u4ee5\u771f\u6b63\u770b\u898b\u751f\u6210\u5f0f AI \u5728\u5927\u898f\u6a21\u5be6\u969b\u61c9\u7528\u4e2d\u7684\u5f71\u97ff\uff0c\u800c\u975e\u6d41\u65bc\u8a71\u984c\u7092\u4f5c\u3002\u6211\u5011\u7684\u7814\u7a76\u7d50\u679c\u8b49\u5be6\uff0c\u7576 AI \u7528\u65bc\u5f37\u5316\u7d20\u6750\u4e2d\u7684\u771f\u5be6\u7279\u8cea\uff0c\u4f8b\u5982\u4eba\u81c9\u6240\u5e36\u4f86\u7684\u4fe1\u4efb\u611f\uff0c\u5ee3\u544a\u8868\u73fe\u4e0d\u50c5\u80fd\u8207\u4eba\u985e\u5275\u4f5c\u6bd4\u80a9\uff0c\u751a\u81f3\u5f80\u5f80\u80fd\u5275\u9020\u66f4\u9ad8\u7684\u4e92\u52d5\u4e0a\u9650\u3002\u300d<\/p>\n<p><b>\u7814\u7a76\u65b9\u6cd5\u8aaa\u660e\uff1a<\/b><\/p>\n<p>\u672c\u7814\u7a76\u63a1\u7528\u6e96\u5be6\u9a57\u8a2d\u8a08\u4e2d\u7684\u300c\u5c0d\u7167\u5ee3\u544a\uff08sibling ads\uff09\u300d\u65b9\u6cd5\uff0c\u6bd4\u8f03\u540c\u4e00\u5ee3\u544a\u4e3b\u3001\u65bc\u540c\u4e00\u6d3b\u52d5\u3001\u540c\u4e00\u5929\u6240\u88fd\u4f5c\u7684 AI \u751f\u6210\u8207\u4eba\u985e\u88fd\u4f5c\u5ee3\u544a\u6a23\u672c\u3002\u6b64\u65b9\u6cd5\u53ef\u5728\u63a7\u5236\u5ee3\u544a\u4e3b\u8eab\u5206\u3001\u6295\u653e\u6642\u9593\u3001\u76ee\u6a19\u53d7\u773e\u8a2d\u5b9a\u8207\u5230\u9054\u9801\u9762\u7b49\u5916\u5728\u8b8a\u6578\u7684\u60c5\u6cc1\u4e0b\uff0c\u7cbe\u6e96\u5340\u5206\u51fa\u751f\u6210\u5f0f AI \u5275\u610f\u672c\u8eab\u6240\u5e36\u4f86\u7684\u5f71\u97ff\u3002<\/p>\n<p><b>\u4e0b\u8f09\u5b8c\u6574\u7814\u7a76\u5831\u544a\uff1a<u><a href=\"https:\/\/realize.com\/columbia-realize-study-report\/\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\">https:\/\/realize.com\/columbia-realize-study-report\/<\/a><\/u><\/b><\/p>\n<p><b>\u95dc\u65bc\u00a0Taboola<\/b><\/p>\n<p>Taboola \u6210\u7acb\u65bc\u00a02007 \u5e74\uff0c\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u7d10\u7d04\uff0c2021 \u5e74\u5728\u7f8e\u570b\u90a3\u65af\u9054\u514b\uff08NASDAQ\uff09\u6210\u529f\u639b\u724c\u4e0a\u5e02\u30022025 \u5e74\uff0cTaboola \u63a8\u51fa\u696d\u754c\u9996\u5275\u7684\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0\u00a0Realize\uff0c\u7d50\u5408\u7368\u5bb6\u7b2c\u4e00\u65b9\u6578\u64da\u3001AI \u9a45\u52d5\u7684\u512a\u5316\u6280\u8853\u4ee5\u53ca\u591a\u5143\u7684\u5ee3\u544a\u7248\u4f4d\uff0c\u70ba\u5ee3\u544a\u4e3b\u6253\u9020\u4ee5\u8f49\u63db\u70ba\u6838\u5fc3\u7684\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\uff0c\u5c08\u6ce8\u65bc\u300c\u8003\u616e\u300d\u81f3\u300c\u884c\u52d5\u300d\u7684\u95dc\u9375\u8f49\u5316\u968e\u6bb5\uff0c\u5354\u52a9\u4f01\u696d\u64f4\u5927\u6210\u9577\u4e26\u9054\u6210\u53ef\u8861\u91cf\u7684\u884c\u92b7\u6210\u6548\u3002<\/p>\n<p>\u76ee\u524d\uff0c\u5168\u7403\u5df2\u6709\u6578\u842c\u5bb6\u4f01\u696d\u900f\u904e\u00a0Realize \u9032\u884c\u5ee3\u544a\u6295\u653e\uff0c\u89f8\u53ca\u8d85\u904e\u00a06 \u5104\u6bcf\u65e5\u6d3b\u8e8d\u7528\u6236\uff0c\u6db5\u84cb\u5305\u62ec\u00a0NBC News\u3001Yahoo \u3001Apple News \u7b49\u5168\u7403\u512a\u8cea\u5167\u5bb9\u5a92\u9ad4\u8207\u7248\u4f4d\u3002\u540c\u6642\uff0c\u4e09\u661f\u3001\u5c0f\u7c73\u7b49\u77e5\u540d\u884c\u52d5\u88dd\u7f6e\u54c1\u724c\u4ea6\u63a1\u7528\u00a0Taboola \u7684\u5148\u9032\u6280\u8853\u64f4\u5c55\u7528\u6236\u89f8\u53ca\u4e26\u63d0\u5347\u71df\u6536\u8868\u73fe\u3002<\/p>\n<p>Taboola \u65d7\u4e0b\u64c1\u6709\u591a\u5143\u54c1\u724c\u7d44\u5408\uff0c\u5305\u62ec\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0\u00a0Realize\u3001\u5167\u5bb9\u63a8\u85a6\u670d\u52d9\u00a0Taboola News\u3001\u96fb\u5546\u806f\u76df\u884c\u92b7\u5e73\u53f0\u00a0Connexity\uff0c\u4ee5\u53ca\u5167\u5bb9\u8b8a\u73fe\u5de5\u5177\u00a0Skimlinks\uff0c\u5168\u9762\u5354\u52a9\u4f01\u696d\u5728\u6578\u4f4d\u751f\u614b\u4e2d\u5be6\u73fe\u6c38\u7e8c\u6210\u9577\u3002<\/p>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\">  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u8207\u54e5\u502b\u6bd4\u4e9e\u5927\u5b78\u3001\u54c8\u4f5b\u5927\u5b78\u3001\u6155\u5c3c&#8230;<\/p>\n","protected":false},"author":16,"featured_media":405603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[40567],"tags":[],"class_list":["post-405602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-40567"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taboola \u651c\u624b\u54c8\u4f5b\u8207\u54e5\u5927\u7b49\u56db\u5927\u540d\u6821\u767c\u5e03\u6700\u65b0\u7814\u7a76\uff1aAI \u5ee3\u544a\u6210\u6548\u5ab2\u7f8e\u4eba\u70ba\u5275\u610f - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831<\/title>\n<meta name=\"description\" content=\"\u8207\u54e5\u502b\u6bd4\u4e9e\u5927\u5b78\u3001\u54c8\u4f5b\u5927\u5b78\u3001\u6155\u5c3c\u9ed1\u5de5\u696d\u5927\u5b78\u8207\u5361\u5167\u57fa\u7f8e\u9686\u5927\u5b78\u806f\u5408\u7814\u7a76\uff0cTaboola \u63ed\u79d8\u300c\u64ec\u771f\u6027\u300d\u8207\u300c\u8996\u89ba\u4fe1\u4efb\u4fe1\u865f\u300d\u6210\u95dc\u9375\u52dd\u9ede \u9999\u6e2f2026\u5e741\u670829\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u6210\u6548\u5ee3\u544a\u9818\u5c0e\u8005\u00a0Taboola \u651c\u624b\u54c8\u4f5b\u8207\u54e5\u5927\u7b49\u56db\u5927\u540d\u6821\u767c\u5e03\u6700\u65b0\u7814\u7a76\uff1aAI \u5ee3\u544a\u6210\u6548\u5ab2\u7f8e\u4eba\u70ba\u5275\u610f  \u5118\u7ba1\u751f\u6210\u5f0f\u00a0AI \u5df2\u5927\u5e45\u6539\u8b8a\u5167\u5bb9\u88fd\u4f5c\u7684\u901f\u5ea6\u8207\u6210\u672c\u7d50\u69cb\uff0c\u5176\u662f\u5426\u80fd\u771f\u6b63\u5e36\u52d5\u5be6\u969b\u5ee3\u544a\u6210\u6548\uff0c\u59cb\u7d42\u662f\u5e02\u5834\u9ad8\u5ea6\u95dc\u6ce8\u8207\u722d\u8ad6\u7684\u8b70\u984c\u3002\u672c\u6b21\u4ee5\u300aAI \u5ee3\u544a\u6210\u6548\u89e3\u5bc6\uff1aAI \u751f\u6210\u5167\u5bb9\u8207\u4eba\u985e\u5275\u610f\u8868\u73fe\u4e4b\u6df1\u5ea6\u8a55\u6e2c\u300b\uff08AI Ads That Work: How AI Creative Stacks Up Against Humans\uff09\u70ba\u4e3b\u984c\u7684\u7814\u7a76\uff0c\u6df1\u5165\u5206\u6790\u4e86\u6578\u5341\u842c\u5247\u5be6\u969b\u6295\u653e\u65bc Taboola \u65d7\u4e0b\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0 Realize \u4e0a\u7684\u5373\u6642\u5ee3\u544a\uff0c\u6db5\u84cb\u8d85\u904e 5 \u5104\u6b21\u66dd\u5149\u8207 300 \u842c\u6b21\u9ede\u64ca\u3002\u8a72\u7814\u7a76\u4e3b\u8981\u6d1e\u5bdf\u5305\u62ec\uff1a   AI\u00a0\u5ee3\u544a\u7684\u6210\u6548\u7565\u512a\u65bc\u4eba\u985e\u5275\u4f5c\u5ee3\u544a\uff1a\u6574\u9ad4\u6578\u64da\u986f\u793a\uff0cAI \u751f\u6210\u5ee3\u544a\u7684\u8868\u73fe\u6bd4\u8d77\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\u8868\u73fe\u7565\u4f73\u3002\u4ee5\u539f\u59cb\u6578\u64da\u89c0\u5bdf\uff0cAI \u751f\u6210\u5ee3\u544a\u7684\u5e73\u5747\u9ede\u64ca\u7387\uff08CTR\uff09\u70ba0.76%\uff0c\u7565\u9ad8\u65bc\u4eba\u985e\u88fd\u4f5c\u5ee3\u544a\u76840.65%\u8868\u73fe\uff1b\u5728\u7814\u7a76\u5718\u968a\u5957\u7528\u6700\u56b4\u8b39\u7684\u7d71\u8a08\u63a7\u5236\u5f8c\uff0c\u5169\u8005\u8868\u73fe\u5247\u5448\u73fe\u76f8\u8fd1\u6c34\u6e96\u3002  \u7576 AI \u5ee3\u544a\u300c\u4e0d\u50cf AI\u300d\u6642\uff0c\u6548\u679c\u6700\u4f73\uff1a\u7814\u7a76\u767c\u73fe\uff0c\u90a3\u4e9b\u5728\u8996\u89ba\u4e0a\u4e0d\u6613\u88ab\u8fa8\u8b58\u70ba\u00a0AI \u751f\u6210\u7684\u5ee3\u544a\uff0c\u6574\u9ad4\u4e92\u52d5\u8868\u73fe\u6700\u4f73\uff0c\u4e0d\u50c5\u660e\u986f\u512a\u65bc\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\uff0c\u4e5f\u52dd\u904e\u5916\u89c0\u660e\u986f\u5e36\u6709\u00a0AI \u7279\u5fb5\u7684\u5ee3\u544a\u3002  \u4eba\u81c9\u662f\u5efa\u7acb\u4fe1\u4efb\u7684\u300c\u95dc\u9375\u5143\u7d20\u300d\uff1a\u7814\u7a76\u6307\u51fa\uff0c\u6e05\u695a\u4e14\u5360\u6bd4\u660e\u986f\u7684\u4eba\u81c9\u756b\u9762\uff0c\u662f\u8b93\u5ee3\u544a\u770b\u8d77\u4f86\u300c\u66f4\u50cf\u4eba\u300d\u3001\u66f4\u5177\u4fe1\u4efb\u611f\u7684\u6700\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cAI \u5ee3\u544a\u5728\u00a0Taboola \u6700\u4f73\u5be6\u52d9\u8207\u5e73\u53f0\u898f\u7bc4\u7684\u5f15\u5c0e\u4e0b\uff0c\u53cd\u800c\u6bd4\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\u66f4\u983b\u7e41\u5730\u904b\u7528\u4e86\u9019\u985e\u4fe1\u4efb\u8996\u89ba\u7dda\u7d22\u3002  \u54c1\u724c\u4e0d\u5fc5\u5728\u901f\u5ea6\u8207\u54c1\u8cea\u4e4b\u9593\u53d6\u6368\uff1a\u7814\u7a76\u986f\u793a\uff0cAI \u751f\u6210\u8996\u89ba\u7d20\u6750\u5728\u63d0\u5347\u6216\u7dad\u6301\u9ede\u64ca\u7387\u7684\u540c\u6642\uff0c\u4ecd\u80fd\u517c\u9867\u5f8c\u7e8c\u7a69\u5b9a\u8f49\u63db\u6210\u6548\uff0c\u8b49\u5be6\u5ee3\u544a\u4e3b\u7121\u9808\u70ba\u4e86\u898f\u6a21\u5316\u7522\u51fa\u7d20\u6750\u800c\u72a7\u7272\u54c1\u8cea\u6216\u8f49\u63db\u8868\u73fe\u3002  \u98df\u54c1\u98f2\u6599\u8207\u500b\u4eba\u7406\u8ca1\u7522\u696d\u7387\u5148\u63a1\u7528 AI \u5ee3\u544a\uff1a\u7814\u7a76\u4ea6\u767c\u73fe\uff0c\u7279\u5b9a\u7522\u696d\u7387\u5148\u5c0e\u5165 AI \u5ee3\u544a\uff0c\u5176\u4e2d\u4ee5\u300c\u98df\u54c1\u8207\u98f2\u6599\u300d\u53ca\u300c\u500b\u4eba\u7406\u8ca1\u300d\u9818\u57df\u6700\u70ba\u7a4d\u6975\u3002  \u54e5\u502b\u6bd4\u4e9e\u5546\u5b78\u9662\u7814\u7a76\u526f\u9662\u9577 Oded Netzer \u8868\u793a\uff1a\u300cTaboola \u5e73\u53f0\u70ba\u6211\u5011\u63d0\u4f9b\u4e86\u5be6\u9a57\u5ba4\u74b0\u5883\u4e2d\u7121\u6cd5\u53d6\u5f97\u7684\u9f90\u5927\u771f\u5be6\u4e16\u754c\u6578\u64da\u3002\u900f\u904e\u5206\u6790\u8d85\u904e 5 \u5104\u6b21\u7684\u66dd\u5149\uff0c\u6211\u5011\u5f97\u4ee5\u771f\u6b63\u770b\u898b\u751f\u6210\u5f0f AI \u5728\u5927\u898f\u6a21\u5be6\u969b\u61c9\u7528\u4e2d\u7684\u5f71\u97ff\uff0c\u800c\u975e\u6d41\u65bc\u8a71\u984c\u7092\u4f5c\u3002\u6211\u5011\u7684\u7814\u7a76\u7d50\u679c\u8b49\u5be6\uff0c\u7576 AI \u7528\u65bc\u5f37\u5316\u7d20\u6750\u4e2d\u7684\u771f\u5be6\u7279\u8cea\uff0c\u4f8b\u5982\u4eba\u81c9\u6240\u5e36\u4f86\u7684\u4fe1\u4efb\u611f\uff0c\u5ee3\u544a\u8868\u73fe\u4e0d\u50c5\u80fd\u8207\u4eba\u985e\u5275\u4f5c\u6bd4\u80a9\uff0c\u751a\u81f3\u5f80\u5f80\u80fd\u5275\u9020\u66f4\u9ad8\u7684\u4e92\u52d5\u4e0a\u9650\u3002\u300d \u7814\u7a76\u65b9\u6cd5\u8aaa\u660e\uff1a \u672c\u7814\u7a76\u63a1\u7528\u6e96\u5be6\u9a57\u8a2d\u8a08\u4e2d\u7684\u300c\u5c0d\u7167\u5ee3\u544a\uff08sibling ads\uff09\u300d\u65b9\u6cd5\uff0c\u6bd4\u8f03\u540c\u4e00\u5ee3\u544a\u4e3b\u3001\u65bc\u540c\u4e00\u6d3b\u52d5\u3001\u540c\u4e00\u5929\u6240\u88fd\u4f5c\u7684 AI \u751f\u6210\u8207\u4eba\u985e\u88fd\u4f5c\u5ee3\u544a\u6a23\u672c\u3002\u6b64\u65b9\u6cd5\u53ef\u5728\u63a7\u5236\u5ee3\u544a\u4e3b\u8eab\u5206\u3001\u6295\u653e\u6642\u9593\u3001\u76ee\u6a19\u53d7\u773e\u8a2d\u5b9a\u8207\u5230\u9054\u9801\u9762\u7b49\u5916\u5728\u8b8a\u6578\u7684\u60c5\u6cc1\u4e0b\uff0c\u7cbe\u6e96\u5340\u5206\u51fa\u751f\u6210\u5f0f AI \u5275\u610f\u672c\u8eab\u6240\u5e36\u4f86\u7684\u5f71\u97ff\u3002 \u4e0b\u8f09\u5b8c\u6574\u7814\u7a76\u5831\u544a\uff1ahttps:\/\/realize.com\/columbia-realize-study-report\/ \u95dc\u65bc\u00a0Taboola Taboola \u6210\u7acb\u65bc\u00a02007 \u5e74\uff0c\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u7d10\u7d04\uff0c2021 \u5e74\u5728\u7f8e\u570b\u90a3\u65af\u9054\u514b\uff08NASDAQ\uff09\u6210\u529f\u639b\u724c\u4e0a\u5e02\u30022025 \u5e74\uff0cTaboola \u63a8\u51fa\u696d\u754c\u9996\u5275\u7684\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0\u00a0Realize\uff0c\u7d50\u5408\u7368\u5bb6\u7b2c\u4e00\u65b9\u6578\u64da\u3001AI \u9a45\u52d5\u7684\u512a\u5316\u6280\u8853\u4ee5\u53ca\u591a\u5143\u7684\u5ee3\u544a\u7248\u4f4d\uff0c\u70ba\u5ee3\u544a\u4e3b\u6253\u9020\u4ee5\u8f49\u63db\u70ba\u6838\u5fc3\u7684\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\uff0c\u5c08\u6ce8\u65bc\u300c\u8003\u616e\u300d\u81f3\u300c\u884c\u52d5\u300d\u7684\u95dc\u9375\u8f49\u5316\u968e\u6bb5\uff0c\u5354\u52a9\u4f01\u696d\u64f4\u5927\u6210\u9577\u4e26\u9054\u6210\u53ef\u8861\u91cf\u7684\u884c\u92b7\u6210\u6548\u3002 \u76ee\u524d\uff0c\u5168\u7403\u5df2\u6709\u6578\u842c\u5bb6\u4f01\u696d\u900f\u904e\u00a0Realize \u9032\u884c\u5ee3\u544a\u6295\u653e\uff0c\u89f8\u53ca\u8d85\u904e\u00a06 \u5104\u6bcf\u65e5\u6d3b\u8e8d\u7528\u6236\uff0c\u6db5\u84cb\u5305\u62ec\u00a0NBC News\u3001Yahoo \u3001Apple News \u7b49\u5168\u7403\u512a\u8cea\u5167\u5bb9\u5a92\u9ad4\u8207\u7248\u4f4d\u3002\u540c\u6642\uff0c\u4e09\u661f\u3001\u5c0f\u7c73\u7b49\u77e5\u540d\u884c\u52d5\u88dd\u7f6e\u54c1\u724c\u4ea6\u63a1\u7528\u00a0Taboola \u7684\u5148\u9032\u6280\u8853\u64f4\u5c55\u7528\u6236\u89f8\u53ca\u4e26\u63d0\u5347\u71df\u6536\u8868\u73fe\u3002 Taboola \u65d7\u4e0b\u64c1\u6709\u591a\u5143\u54c1\u724c\u7d44\u5408\uff0c\u5305\u62ec\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0\u00a0Realize\u3001\u5167\u5bb9\u63a8\u85a6\u670d\u52d9\u00a0Taboola News\u3001\u96fb\u5546\u806f\u76df\u884c\u92b7\u5e73\u53f0\u00a0Connexity\uff0c\u4ee5\u53ca\u5167\u5bb9\u8b8a\u73fe\u5de5\u5177\u00a0Skimlinks\uff0c\u5168\u9762\u5354\u52a9\u4f01\u696d\u5728\u6578\u4f4d\u751f\u614b\u4e2d\u5be6\u73fe\u6c38\u7e8c\u6210\u9577\u3002 \u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingtungtimes.com.tw\/?p=405602\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taboola \u651c\u624b\u54c8\u4f5b\u8207\u54e5\u5927\u7b49\u56db\u5927\u540d\u6821\u767c\u5e03\u6700\u65b0\u7814\u7a76\uff1aAI \u5ee3\u544a\u6210\u6548\u5ab2\u7f8e\u4eba\u70ba\u5275\u610f - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"og:description\" content=\"\u8207\u54e5\u502b\u6bd4\u4e9e\u5927\u5b78\u3001\u54c8\u4f5b\u5927\u5b78\u3001\u6155\u5c3c\u9ed1\u5de5\u696d\u5927\u5b78\u8207\u5361\u5167\u57fa\u7f8e\u9686\u5927\u5b78\u806f\u5408\u7814\u7a76\uff0cTaboola \u63ed\u79d8\u300c\u64ec\u771f\u6027\u300d\u8207\u300c\u8996\u89ba\u4fe1\u4efb\u4fe1\u865f\u300d\u6210\u95dc\u9375\u52dd\u9ede \u9999\u6e2f2026\u5e741\u670829\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u6210\u6548\u5ee3\u544a\u9818\u5c0e\u8005\u00a0Taboola \u651c\u624b\u54c8\u4f5b\u8207\u54e5\u5927\u7b49\u56db\u5927\u540d\u6821\u767c\u5e03\u6700\u65b0\u7814\u7a76\uff1aAI \u5ee3\u544a\u6210\u6548\u5ab2\u7f8e\u4eba\u70ba\u5275\u610f  \u5118\u7ba1\u751f\u6210\u5f0f\u00a0AI \u5df2\u5927\u5e45\u6539\u8b8a\u5167\u5bb9\u88fd\u4f5c\u7684\u901f\u5ea6\u8207\u6210\u672c\u7d50\u69cb\uff0c\u5176\u662f\u5426\u80fd\u771f\u6b63\u5e36\u52d5\u5be6\u969b\u5ee3\u544a\u6210\u6548\uff0c\u59cb\u7d42\u662f\u5e02\u5834\u9ad8\u5ea6\u95dc\u6ce8\u8207\u722d\u8ad6\u7684\u8b70\u984c\u3002\u672c\u6b21\u4ee5\u300aAI \u5ee3\u544a\u6210\u6548\u89e3\u5bc6\uff1aAI \u751f\u6210\u5167\u5bb9\u8207\u4eba\u985e\u5275\u610f\u8868\u73fe\u4e4b\u6df1\u5ea6\u8a55\u6e2c\u300b\uff08AI Ads That Work: How AI Creative Stacks Up Against Humans\uff09\u70ba\u4e3b\u984c\u7684\u7814\u7a76\uff0c\u6df1\u5165\u5206\u6790\u4e86\u6578\u5341\u842c\u5247\u5be6\u969b\u6295\u653e\u65bc Taboola \u65d7\u4e0b\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0 Realize \u4e0a\u7684\u5373\u6642\u5ee3\u544a\uff0c\u6db5\u84cb\u8d85\u904e 5 \u5104\u6b21\u66dd\u5149\u8207 300 \u842c\u6b21\u9ede\u64ca\u3002\u8a72\u7814\u7a76\u4e3b\u8981\u6d1e\u5bdf\u5305\u62ec\uff1a   AI\u00a0\u5ee3\u544a\u7684\u6210\u6548\u7565\u512a\u65bc\u4eba\u985e\u5275\u4f5c\u5ee3\u544a\uff1a\u6574\u9ad4\u6578\u64da\u986f\u793a\uff0cAI \u751f\u6210\u5ee3\u544a\u7684\u8868\u73fe\u6bd4\u8d77\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\u8868\u73fe\u7565\u4f73\u3002\u4ee5\u539f\u59cb\u6578\u64da\u89c0\u5bdf\uff0cAI \u751f\u6210\u5ee3\u544a\u7684\u5e73\u5747\u9ede\u64ca\u7387\uff08CTR\uff09\u70ba0.76%\uff0c\u7565\u9ad8\u65bc\u4eba\u985e\u88fd\u4f5c\u5ee3\u544a\u76840.65%\u8868\u73fe\uff1b\u5728\u7814\u7a76\u5718\u968a\u5957\u7528\u6700\u56b4\u8b39\u7684\u7d71\u8a08\u63a7\u5236\u5f8c\uff0c\u5169\u8005\u8868\u73fe\u5247\u5448\u73fe\u76f8\u8fd1\u6c34\u6e96\u3002  \u7576 AI \u5ee3\u544a\u300c\u4e0d\u50cf AI\u300d\u6642\uff0c\u6548\u679c\u6700\u4f73\uff1a\u7814\u7a76\u767c\u73fe\uff0c\u90a3\u4e9b\u5728\u8996\u89ba\u4e0a\u4e0d\u6613\u88ab\u8fa8\u8b58\u70ba\u00a0AI \u751f\u6210\u7684\u5ee3\u544a\uff0c\u6574\u9ad4\u4e92\u52d5\u8868\u73fe\u6700\u4f73\uff0c\u4e0d\u50c5\u660e\u986f\u512a\u65bc\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\uff0c\u4e5f\u52dd\u904e\u5916\u89c0\u660e\u986f\u5e36\u6709\u00a0AI \u7279\u5fb5\u7684\u5ee3\u544a\u3002  \u4eba\u81c9\u662f\u5efa\u7acb\u4fe1\u4efb\u7684\u300c\u95dc\u9375\u5143\u7d20\u300d\uff1a\u7814\u7a76\u6307\u51fa\uff0c\u6e05\u695a\u4e14\u5360\u6bd4\u660e\u986f\u7684\u4eba\u81c9\u756b\u9762\uff0c\u662f\u8b93\u5ee3\u544a\u770b\u8d77\u4f86\u300c\u66f4\u50cf\u4eba\u300d\u3001\u66f4\u5177\u4fe1\u4efb\u611f\u7684\u6700\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cAI \u5ee3\u544a\u5728\u00a0Taboola \u6700\u4f73\u5be6\u52d9\u8207\u5e73\u53f0\u898f\u7bc4\u7684\u5f15\u5c0e\u4e0b\uff0c\u53cd\u800c\u6bd4\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\u66f4\u983b\u7e41\u5730\u904b\u7528\u4e86\u9019\u985e\u4fe1\u4efb\u8996\u89ba\u7dda\u7d22\u3002  \u54c1\u724c\u4e0d\u5fc5\u5728\u901f\u5ea6\u8207\u54c1\u8cea\u4e4b\u9593\u53d6\u6368\uff1a\u7814\u7a76\u986f\u793a\uff0cAI \u751f\u6210\u8996\u89ba\u7d20\u6750\u5728\u63d0\u5347\u6216\u7dad\u6301\u9ede\u64ca\u7387\u7684\u540c\u6642\uff0c\u4ecd\u80fd\u517c\u9867\u5f8c\u7e8c\u7a69\u5b9a\u8f49\u63db\u6210\u6548\uff0c\u8b49\u5be6\u5ee3\u544a\u4e3b\u7121\u9808\u70ba\u4e86\u898f\u6a21\u5316\u7522\u51fa\u7d20\u6750\u800c\u72a7\u7272\u54c1\u8cea\u6216\u8f49\u63db\u8868\u73fe\u3002  \u98df\u54c1\u98f2\u6599\u8207\u500b\u4eba\u7406\u8ca1\u7522\u696d\u7387\u5148\u63a1\u7528 AI \u5ee3\u544a\uff1a\u7814\u7a76\u4ea6\u767c\u73fe\uff0c\u7279\u5b9a\u7522\u696d\u7387\u5148\u5c0e\u5165 AI \u5ee3\u544a\uff0c\u5176\u4e2d\u4ee5\u300c\u98df\u54c1\u8207\u98f2\u6599\u300d\u53ca\u300c\u500b\u4eba\u7406\u8ca1\u300d\u9818\u57df\u6700\u70ba\u7a4d\u6975\u3002  \u54e5\u502b\u6bd4\u4e9e\u5546\u5b78\u9662\u7814\u7a76\u526f\u9662\u9577 Oded Netzer \u8868\u793a\uff1a\u300cTaboola \u5e73\u53f0\u70ba\u6211\u5011\u63d0\u4f9b\u4e86\u5be6\u9a57\u5ba4\u74b0\u5883\u4e2d\u7121\u6cd5\u53d6\u5f97\u7684\u9f90\u5927\u771f\u5be6\u4e16\u754c\u6578\u64da\u3002\u900f\u904e\u5206\u6790\u8d85\u904e 5 \u5104\u6b21\u7684\u66dd\u5149\uff0c\u6211\u5011\u5f97\u4ee5\u771f\u6b63\u770b\u898b\u751f\u6210\u5f0f AI \u5728\u5927\u898f\u6a21\u5be6\u969b\u61c9\u7528\u4e2d\u7684\u5f71\u97ff\uff0c\u800c\u975e\u6d41\u65bc\u8a71\u984c\u7092\u4f5c\u3002\u6211\u5011\u7684\u7814\u7a76\u7d50\u679c\u8b49\u5be6\uff0c\u7576 AI \u7528\u65bc\u5f37\u5316\u7d20\u6750\u4e2d\u7684\u771f\u5be6\u7279\u8cea\uff0c\u4f8b\u5982\u4eba\u81c9\u6240\u5e36\u4f86\u7684\u4fe1\u4efb\u611f\uff0c\u5ee3\u544a\u8868\u73fe\u4e0d\u50c5\u80fd\u8207\u4eba\u985e\u5275\u4f5c\u6bd4\u80a9\uff0c\u751a\u81f3\u5f80\u5f80\u80fd\u5275\u9020\u66f4\u9ad8\u7684\u4e92\u52d5\u4e0a\u9650\u3002\u300d \u7814\u7a76\u65b9\u6cd5\u8aaa\u660e\uff1a \u672c\u7814\u7a76\u63a1\u7528\u6e96\u5be6\u9a57\u8a2d\u8a08\u4e2d\u7684\u300c\u5c0d\u7167\u5ee3\u544a\uff08sibling ads\uff09\u300d\u65b9\u6cd5\uff0c\u6bd4\u8f03\u540c\u4e00\u5ee3\u544a\u4e3b\u3001\u65bc\u540c\u4e00\u6d3b\u52d5\u3001\u540c\u4e00\u5929\u6240\u88fd\u4f5c\u7684 AI \u751f\u6210\u8207\u4eba\u985e\u88fd\u4f5c\u5ee3\u544a\u6a23\u672c\u3002\u6b64\u65b9\u6cd5\u53ef\u5728\u63a7\u5236\u5ee3\u544a\u4e3b\u8eab\u5206\u3001\u6295\u653e\u6642\u9593\u3001\u76ee\u6a19\u53d7\u773e\u8a2d\u5b9a\u8207\u5230\u9054\u9801\u9762\u7b49\u5916\u5728\u8b8a\u6578\u7684\u60c5\u6cc1\u4e0b\uff0c\u7cbe\u6e96\u5340\u5206\u51fa\u751f\u6210\u5f0f AI \u5275\u610f\u672c\u8eab\u6240\u5e36\u4f86\u7684\u5f71\u97ff\u3002 \u4e0b\u8f09\u5b8c\u6574\u7814\u7a76\u5831\u544a\uff1ahttps:\/\/realize.com\/columbia-realize-study-report\/ \u95dc\u65bc\u00a0Taboola Taboola \u6210\u7acb\u65bc\u00a02007 \u5e74\uff0c\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u7d10\u7d04\uff0c2021 \u5e74\u5728\u7f8e\u570b\u90a3\u65af\u9054\u514b\uff08NASDAQ\uff09\u6210\u529f\u639b\u724c\u4e0a\u5e02\u30022025 \u5e74\uff0cTaboola \u63a8\u51fa\u696d\u754c\u9996\u5275\u7684\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0\u00a0Realize\uff0c\u7d50\u5408\u7368\u5bb6\u7b2c\u4e00\u65b9\u6578\u64da\u3001AI \u9a45\u52d5\u7684\u512a\u5316\u6280\u8853\u4ee5\u53ca\u591a\u5143\u7684\u5ee3\u544a\u7248\u4f4d\uff0c\u70ba\u5ee3\u544a\u4e3b\u6253\u9020\u4ee5\u8f49\u63db\u70ba\u6838\u5fc3\u7684\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\uff0c\u5c08\u6ce8\u65bc\u300c\u8003\u616e\u300d\u81f3\u300c\u884c\u52d5\u300d\u7684\u95dc\u9375\u8f49\u5316\u968e\u6bb5\uff0c\u5354\u52a9\u4f01\u696d\u64f4\u5927\u6210\u9577\u4e26\u9054\u6210\u53ef\u8861\u91cf\u7684\u884c\u92b7\u6210\u6548\u3002 \u76ee\u524d\uff0c\u5168\u7403\u5df2\u6709\u6578\u842c\u5bb6\u4f01\u696d\u900f\u904e\u00a0Realize \u9032\u884c\u5ee3\u544a\u6295\u653e\uff0c\u89f8\u53ca\u8d85\u904e\u00a06 \u5104\u6bcf\u65e5\u6d3b\u8e8d\u7528\u6236\uff0c\u6db5\u84cb\u5305\u62ec\u00a0NBC News\u3001Yahoo \u3001Apple News \u7b49\u5168\u7403\u512a\u8cea\u5167\u5bb9\u5a92\u9ad4\u8207\u7248\u4f4d\u3002\u540c\u6642\uff0c\u4e09\u661f\u3001\u5c0f\u7c73\u7b49\u77e5\u540d\u884c\u52d5\u88dd\u7f6e\u54c1\u724c\u4ea6\u63a1\u7528\u00a0Taboola \u7684\u5148\u9032\u6280\u8853\u64f4\u5c55\u7528\u6236\u89f8\u53ca\u4e26\u63d0\u5347\u71df\u6536\u8868\u73fe\u3002 Taboola \u65d7\u4e0b\u64c1\u6709\u591a\u5143\u54c1\u724c\u7d44\u5408\uff0c\u5305\u62ec\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0\u00a0Realize\u3001\u5167\u5bb9\u63a8\u85a6\u670d\u52d9\u00a0Taboola News\u3001\u96fb\u5546\u806f\u76df\u884c\u92b7\u5e73\u53f0\u00a0Connexity\uff0c\u4ee5\u53ca\u5167\u5bb9\u8b8a\u73fe\u5de5\u5177\u00a0Skimlinks\uff0c\u5168\u9762\u5354\u52a9\u4f01\u696d\u5728\u6578\u4f4d\u751f\u614b\u4e2d\u5be6\u73fe\u6c38\u7e8c\u6210\u9577\u3002 \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingtungtimes.com.tw\/?p=405602\" \/>\n<meta property=\"og:site_name\" content=\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pingtungnews\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-29T03:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1706\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u7f8e\u901a\u793e\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u7f8e\u901a\u793e\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=405602#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=405602\"},\"author\":{\"name\":\"\u7f8e\u901a\u793e\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/person\\\/683b937f29ec1537972f6c41e22a2cf3\"},\"headline\":\"Taboola \u651c\u624b\u54c8\u4f5b\u8207\u54e5\u5927\u7b49\u56db\u5927\u540d\u6821\u767c\u5e03\u6700\u65b0\u7814\u7a76\uff1aAI \u5ee3\u544a\u6210\u6548\u5ab2\u7f8e\u4eba\u70ba\u5275\u610f\",\"datePublished\":\"2026-01-29T03:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=405602\"},\"wordCount\":67,\"publisher\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=405602#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/pst_Columbia_Study_PR_Image_V02.jpg\",\"articleSection\":[\"\u7f8e\u901a\u793e\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=405602\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=405602\",\"name\":\"Taboola \u651c\u624b\u54c8\u4f5b\u8207\u54e5\u5927\u7b49\u56db\u5927\u540d\u6821\u767c\u5e03\u6700\u65b0\u7814\u7a76\uff1aAI \u5ee3\u544a\u6210\u6548\u5ab2\u7f8e\u4eba\u70ba\u5275\u610f - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=405602#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=405602#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/pst_Columbia_Study_PR_Image_V02.jpg\",\"datePublished\":\"2026-01-29T03:00:00+00:00\",\"description\":\"\u8207\u54e5\u502b\u6bd4\u4e9e\u5927\u5b78\u3001\u54c8\u4f5b\u5927\u5b78\u3001\u6155\u5c3c\u9ed1\u5de5\u696d\u5927\u5b78\u8207\u5361\u5167\u57fa\u7f8e\u9686\u5927\u5b78\u806f\u5408\u7814\u7a76\uff0cTaboola \u63ed\u79d8\u300c\u64ec\u771f\u6027\u300d\u8207\u300c\u8996\u89ba\u4fe1\u4efb\u4fe1\u865f\u300d\u6210\u95dc\u9375\u52dd\u9ede \u9999\u6e2f2026\u5e741\u670829\u65e5 \\\/\u7f8e\u901a\u793e\\\/ -- \u5168\u7403\u6210\u6548\u5ee3\u544a\u9818\u5c0e\u8005\u00a0Taboola \u651c\u624b\u54c8\u4f5b\u8207\u54e5\u5927\u7b49\u56db\u5927\u540d\u6821\u767c\u5e03\u6700\u65b0\u7814\u7a76\uff1aAI \u5ee3\u544a\u6210\u6548\u5ab2\u7f8e\u4eba\u70ba\u5275\u610f \u5118\u7ba1\u751f\u6210\u5f0f\u00a0AI \u5df2\u5927\u5e45\u6539\u8b8a\u5167\u5bb9\u88fd\u4f5c\u7684\u901f\u5ea6\u8207\u6210\u672c\u7d50\u69cb\uff0c\u5176\u662f\u5426\u80fd\u771f\u6b63\u5e36\u52d5\u5be6\u969b\u5ee3\u544a\u6210\u6548\uff0c\u59cb\u7d42\u662f\u5e02\u5834\u9ad8\u5ea6\u95dc\u6ce8\u8207\u722d\u8ad6\u7684\u8b70\u984c\u3002\u672c\u6b21\u4ee5\u300aAI \u5ee3\u544a\u6210\u6548\u89e3\u5bc6\uff1aAI \u751f\u6210\u5167\u5bb9\u8207\u4eba\u985e\u5275\u610f\u8868\u73fe\u4e4b\u6df1\u5ea6\u8a55\u6e2c\u300b\uff08AI Ads That Work: How AI Creative Stacks Up Against Humans\uff09\u70ba\u4e3b\u984c\u7684\u7814\u7a76\uff0c\u6df1\u5165\u5206\u6790\u4e86\u6578\u5341\u842c\u5247\u5be6\u969b\u6295\u653e\u65bc Taboola \u65d7\u4e0b\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0 Realize \u4e0a\u7684\u5373\u6642\u5ee3\u544a\uff0c\u6db5\u84cb\u8d85\u904e 5 \u5104\u6b21\u66dd\u5149\u8207 300 \u842c\u6b21\u9ede\u64ca\u3002\u8a72\u7814\u7a76\u4e3b\u8981\u6d1e\u5bdf\u5305\u62ec\uff1a AI\u00a0\u5ee3\u544a\u7684\u6210\u6548\u7565\u512a\u65bc\u4eba\u985e\u5275\u4f5c\u5ee3\u544a\uff1a\u6574\u9ad4\u6578\u64da\u986f\u793a\uff0cAI \u751f\u6210\u5ee3\u544a\u7684\u8868\u73fe\u6bd4\u8d77\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\u8868\u73fe\u7565\u4f73\u3002\u4ee5\u539f\u59cb\u6578\u64da\u89c0\u5bdf\uff0cAI \u751f\u6210\u5ee3\u544a\u7684\u5e73\u5747\u9ede\u64ca\u7387\uff08CTR\uff09\u70ba0.76%\uff0c\u7565\u9ad8\u65bc\u4eba\u985e\u88fd\u4f5c\u5ee3\u544a\u76840.65%\u8868\u73fe\uff1b\u5728\u7814\u7a76\u5718\u968a\u5957\u7528\u6700\u56b4\u8b39\u7684\u7d71\u8a08\u63a7\u5236\u5f8c\uff0c\u5169\u8005\u8868\u73fe\u5247\u5448\u73fe\u76f8\u8fd1\u6c34\u6e96\u3002 \u7576 AI \u5ee3\u544a\u300c\u4e0d\u50cf AI\u300d\u6642\uff0c\u6548\u679c\u6700\u4f73\uff1a\u7814\u7a76\u767c\u73fe\uff0c\u90a3\u4e9b\u5728\u8996\u89ba\u4e0a\u4e0d\u6613\u88ab\u8fa8\u8b58\u70ba\u00a0AI \u751f\u6210\u7684\u5ee3\u544a\uff0c\u6574\u9ad4\u4e92\u52d5\u8868\u73fe\u6700\u4f73\uff0c\u4e0d\u50c5\u660e\u986f\u512a\u65bc\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\uff0c\u4e5f\u52dd\u904e\u5916\u89c0\u660e\u986f\u5e36\u6709\u00a0AI \u7279\u5fb5\u7684\u5ee3\u544a\u3002 \u4eba\u81c9\u662f\u5efa\u7acb\u4fe1\u4efb\u7684\u300c\u95dc\u9375\u5143\u7d20\u300d\uff1a\u7814\u7a76\u6307\u51fa\uff0c\u6e05\u695a\u4e14\u5360\u6bd4\u660e\u986f\u7684\u4eba\u81c9\u756b\u9762\uff0c\u662f\u8b93\u5ee3\u544a\u770b\u8d77\u4f86\u300c\u66f4\u50cf\u4eba\u300d\u3001\u66f4\u5177\u4fe1\u4efb\u611f\u7684\u6700\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cAI \u5ee3\u544a\u5728\u00a0Taboola \u6700\u4f73\u5be6\u52d9\u8207\u5e73\u53f0\u898f\u7bc4\u7684\u5f15\u5c0e\u4e0b\uff0c\u53cd\u800c\u6bd4\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\u66f4\u983b\u7e41\u5730\u904b\u7528\u4e86\u9019\u985e\u4fe1\u4efb\u8996\u89ba\u7dda\u7d22\u3002 \u54c1\u724c\u4e0d\u5fc5\u5728\u901f\u5ea6\u8207\u54c1\u8cea\u4e4b\u9593\u53d6\u6368\uff1a\u7814\u7a76\u986f\u793a\uff0cAI \u751f\u6210\u8996\u89ba\u7d20\u6750\u5728\u63d0\u5347\u6216\u7dad\u6301\u9ede\u64ca\u7387\u7684\u540c\u6642\uff0c\u4ecd\u80fd\u517c\u9867\u5f8c\u7e8c\u7a69\u5b9a\u8f49\u63db\u6210\u6548\uff0c\u8b49\u5be6\u5ee3\u544a\u4e3b\u7121\u9808\u70ba\u4e86\u898f\u6a21\u5316\u7522\u51fa\u7d20\u6750\u800c\u72a7\u7272\u54c1\u8cea\u6216\u8f49\u63db\u8868\u73fe\u3002 \u98df\u54c1\u98f2\u6599\u8207\u500b\u4eba\u7406\u8ca1\u7522\u696d\u7387\u5148\u63a1\u7528 AI \u5ee3\u544a\uff1a\u7814\u7a76\u4ea6\u767c\u73fe\uff0c\u7279\u5b9a\u7522\u696d\u7387\u5148\u5c0e\u5165 AI \u5ee3\u544a\uff0c\u5176\u4e2d\u4ee5\u300c\u98df\u54c1\u8207\u98f2\u6599\u300d\u53ca\u300c\u500b\u4eba\u7406\u8ca1\u300d\u9818\u57df\u6700\u70ba\u7a4d\u6975\u3002 \u54e5\u502b\u6bd4\u4e9e\u5546\u5b78\u9662\u7814\u7a76\u526f\u9662\u9577 Oded Netzer \u8868\u793a\uff1a\u300cTaboola \u5e73\u53f0\u70ba\u6211\u5011\u63d0\u4f9b\u4e86\u5be6\u9a57\u5ba4\u74b0\u5883\u4e2d\u7121\u6cd5\u53d6\u5f97\u7684\u9f90\u5927\u771f\u5be6\u4e16\u754c\u6578\u64da\u3002\u900f\u904e\u5206\u6790\u8d85\u904e 5 \u5104\u6b21\u7684\u66dd\u5149\uff0c\u6211\u5011\u5f97\u4ee5\u771f\u6b63\u770b\u898b\u751f\u6210\u5f0f AI \u5728\u5927\u898f\u6a21\u5be6\u969b\u61c9\u7528\u4e2d\u7684\u5f71\u97ff\uff0c\u800c\u975e\u6d41\u65bc\u8a71\u984c\u7092\u4f5c\u3002\u6211\u5011\u7684\u7814\u7a76\u7d50\u679c\u8b49\u5be6\uff0c\u7576 AI \u7528\u65bc\u5f37\u5316\u7d20\u6750\u4e2d\u7684\u771f\u5be6\u7279\u8cea\uff0c\u4f8b\u5982\u4eba\u81c9\u6240\u5e36\u4f86\u7684\u4fe1\u4efb\u611f\uff0c\u5ee3\u544a\u8868\u73fe\u4e0d\u50c5\u80fd\u8207\u4eba\u985e\u5275\u4f5c\u6bd4\u80a9\uff0c\u751a\u81f3\u5f80\u5f80\u80fd\u5275\u9020\u66f4\u9ad8\u7684\u4e92\u52d5\u4e0a\u9650\u3002\u300d \u7814\u7a76\u65b9\u6cd5\u8aaa\u660e\uff1a \u672c\u7814\u7a76\u63a1\u7528\u6e96\u5be6\u9a57\u8a2d\u8a08\u4e2d\u7684\u300c\u5c0d\u7167\u5ee3\u544a\uff08sibling ads\uff09\u300d\u65b9\u6cd5\uff0c\u6bd4\u8f03\u540c\u4e00\u5ee3\u544a\u4e3b\u3001\u65bc\u540c\u4e00\u6d3b\u52d5\u3001\u540c\u4e00\u5929\u6240\u88fd\u4f5c\u7684 AI \u751f\u6210\u8207\u4eba\u985e\u88fd\u4f5c\u5ee3\u544a\u6a23\u672c\u3002\u6b64\u65b9\u6cd5\u53ef\u5728\u63a7\u5236\u5ee3\u544a\u4e3b\u8eab\u5206\u3001\u6295\u653e\u6642\u9593\u3001\u76ee\u6a19\u53d7\u773e\u8a2d\u5b9a\u8207\u5230\u9054\u9801\u9762\u7b49\u5916\u5728\u8b8a\u6578\u7684\u60c5\u6cc1\u4e0b\uff0c\u7cbe\u6e96\u5340\u5206\u51fa\u751f\u6210\u5f0f AI \u5275\u610f\u672c\u8eab\u6240\u5e36\u4f86\u7684\u5f71\u97ff\u3002 \u4e0b\u8f09\u5b8c\u6574\u7814\u7a76\u5831\u544a\uff1ahttps:\\\/\\\/realize.com\\\/columbia-realize-study-report\\\/ \u95dc\u65bc\u00a0Taboola Taboola \u6210\u7acb\u65bc\u00a02007 \u5e74\uff0c\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u7d10\u7d04\uff0c2021 \u5e74\u5728\u7f8e\u570b\u90a3\u65af\u9054\u514b\uff08NASDAQ\uff09\u6210\u529f\u639b\u724c\u4e0a\u5e02\u30022025 \u5e74\uff0cTaboola \u63a8\u51fa\u696d\u754c\u9996\u5275\u7684\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0\u00a0Realize\uff0c\u7d50\u5408\u7368\u5bb6\u7b2c\u4e00\u65b9\u6578\u64da\u3001AI \u9a45\u52d5\u7684\u512a\u5316\u6280\u8853\u4ee5\u53ca\u591a\u5143\u7684\u5ee3\u544a\u7248\u4f4d\uff0c\u70ba\u5ee3\u544a\u4e3b\u6253\u9020\u4ee5\u8f49\u63db\u70ba\u6838\u5fc3\u7684\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\uff0c\u5c08\u6ce8\u65bc\u300c\u8003\u616e\u300d\u81f3\u300c\u884c\u52d5\u300d\u7684\u95dc\u9375\u8f49\u5316\u968e\u6bb5\uff0c\u5354\u52a9\u4f01\u696d\u64f4\u5927\u6210\u9577\u4e26\u9054\u6210\u53ef\u8861\u91cf\u7684\u884c\u92b7\u6210\u6548\u3002 \u76ee\u524d\uff0c\u5168\u7403\u5df2\u6709\u6578\u842c\u5bb6\u4f01\u696d\u900f\u904e\u00a0Realize \u9032\u884c\u5ee3\u544a\u6295\u653e\uff0c\u89f8\u53ca\u8d85\u904e\u00a06 \u5104\u6bcf\u65e5\u6d3b\u8e8d\u7528\u6236\uff0c\u6db5\u84cb\u5305\u62ec\u00a0NBC News\u3001Yahoo \u3001Apple News \u7b49\u5168\u7403\u512a\u8cea\u5167\u5bb9\u5a92\u9ad4\u8207\u7248\u4f4d\u3002\u540c\u6642\uff0c\u4e09\u661f\u3001\u5c0f\u7c73\u7b49\u77e5\u540d\u884c\u52d5\u88dd\u7f6e\u54c1\u724c\u4ea6\u63a1\u7528\u00a0Taboola \u7684\u5148\u9032\u6280\u8853\u64f4\u5c55\u7528\u6236\u89f8\u53ca\u4e26\u63d0\u5347\u71df\u6536\u8868\u73fe\u3002 Taboola \u65d7\u4e0b\u64c1\u6709\u591a\u5143\u54c1\u724c\u7d44\u5408\uff0c\u5305\u62ec\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0\u00a0Realize\u3001\u5167\u5bb9\u63a8\u85a6\u670d\u52d9\u00a0Taboola News\u3001\u96fb\u5546\u806f\u76df\u884c\u92b7\u5e73\u53f0\u00a0Connexity\uff0c\u4ee5\u53ca\u5167\u5bb9\u8b8a\u73fe\u5de5\u5177\u00a0Skimlinks\uff0c\u5168\u9762\u5354\u52a9\u4f01\u696d\u5728\u6578\u4f4d\u751f\u614b\u4e2d\u5be6\u73fe\u6c38\u7e8c\u6210\u9577\u3002 \u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=405602#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=405602\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=405602#primaryimage\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/pst_Columbia_Study_PR_Image_V02.jpg\",\"contentUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/pst_Columbia_Study_PR_Image_V02.jpg\",\"width\":400,\"height\":209},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=405602#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9801\",\"item\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Taboola \u651c\u624b\u54c8\u4f5b\u8207\u54e5\u5927\u7b49\u56db\u5927\u540d\u6821\u767c\u5e03\u6700\u65b0\u7814\u7a76\uff1aAI \u5ee3\u544a\u6210\u6548\u5ab2\u7f8e\u4eba\u70ba\u5275\u610f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#website\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/\",\"name\":\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\",\"description\":\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831PingtungTimes\uff0c\u6700\u95dc\u5fc3\u5728\u5730\u7684\u5a92\u9ad4\",\"publisher\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#organization\",\"name\":\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/logo-150.png\",\"contentUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/logo-150.png\",\"width\":150,\"height\":150,\"caption\":\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\"},\"image\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pingtungnews\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/person\\\/683b937f29ec1537972f6c41e22a2cf3\",\"name\":\"\u7f8e\u901a\u793e\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c21e24ce33ca5d4572e343395adac2bbef44ff7035a74ea2cab2443c7f0a5f3?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c21e24ce33ca5d4572e343395adac2bbef44ff7035a74ea2cab2443c7f0a5f3?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c21e24ce33ca5d4572e343395adac2bbef44ff7035a74ea2cab2443c7f0a5f3?s=96&d=blank&r=g\",\"caption\":\"\u7f8e\u901a\u793e\"},\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?author=16\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Taboola \u651c\u624b\u54c8\u4f5b\u8207\u54e5\u5927\u7b49\u56db\u5927\u540d\u6821\u767c\u5e03\u6700\u65b0\u7814\u7a76\uff1aAI \u5ee3\u544a\u6210\u6548\u5ab2\u7f8e\u4eba\u70ba\u5275\u610f - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","description":"\u8207\u54e5\u502b\u6bd4\u4e9e\u5927\u5b78\u3001\u54c8\u4f5b\u5927\u5b78\u3001\u6155\u5c3c\u9ed1\u5de5\u696d\u5927\u5b78\u8207\u5361\u5167\u57fa\u7f8e\u9686\u5927\u5b78\u806f\u5408\u7814\u7a76\uff0cTaboola \u63ed\u79d8\u300c\u64ec\u771f\u6027\u300d\u8207\u300c\u8996\u89ba\u4fe1\u4efb\u4fe1\u865f\u300d\u6210\u95dc\u9375\u52dd\u9ede \u9999\u6e2f2026\u5e741\u670829\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u6210\u6548\u5ee3\u544a\u9818\u5c0e\u8005\u00a0Taboola \u651c\u624b\u54c8\u4f5b\u8207\u54e5\u5927\u7b49\u56db\u5927\u540d\u6821\u767c\u5e03\u6700\u65b0\u7814\u7a76\uff1aAI \u5ee3\u544a\u6210\u6548\u5ab2\u7f8e\u4eba\u70ba\u5275\u610f  \u5118\u7ba1\u751f\u6210\u5f0f\u00a0AI \u5df2\u5927\u5e45\u6539\u8b8a\u5167\u5bb9\u88fd\u4f5c\u7684\u901f\u5ea6\u8207\u6210\u672c\u7d50\u69cb\uff0c\u5176\u662f\u5426\u80fd\u771f\u6b63\u5e36\u52d5\u5be6\u969b\u5ee3\u544a\u6210\u6548\uff0c\u59cb\u7d42\u662f\u5e02\u5834\u9ad8\u5ea6\u95dc\u6ce8\u8207\u722d\u8ad6\u7684\u8b70\u984c\u3002\u672c\u6b21\u4ee5\u300aAI \u5ee3\u544a\u6210\u6548\u89e3\u5bc6\uff1aAI \u751f\u6210\u5167\u5bb9\u8207\u4eba\u985e\u5275\u610f\u8868\u73fe\u4e4b\u6df1\u5ea6\u8a55\u6e2c\u300b\uff08AI Ads That Work: How AI Creative Stacks Up Against Humans\uff09\u70ba\u4e3b\u984c\u7684\u7814\u7a76\uff0c\u6df1\u5165\u5206\u6790\u4e86\u6578\u5341\u842c\u5247\u5be6\u969b\u6295\u653e\u65bc Taboola \u65d7\u4e0b\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0 Realize \u4e0a\u7684\u5373\u6642\u5ee3\u544a\uff0c\u6db5\u84cb\u8d85\u904e 5 \u5104\u6b21\u66dd\u5149\u8207 300 \u842c\u6b21\u9ede\u64ca\u3002\u8a72\u7814\u7a76\u4e3b\u8981\u6d1e\u5bdf\u5305\u62ec\uff1a   AI\u00a0\u5ee3\u544a\u7684\u6210\u6548\u7565\u512a\u65bc\u4eba\u985e\u5275\u4f5c\u5ee3\u544a\uff1a\u6574\u9ad4\u6578\u64da\u986f\u793a\uff0cAI \u751f\u6210\u5ee3\u544a\u7684\u8868\u73fe\u6bd4\u8d77\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\u8868\u73fe\u7565\u4f73\u3002\u4ee5\u539f\u59cb\u6578\u64da\u89c0\u5bdf\uff0cAI \u751f\u6210\u5ee3\u544a\u7684\u5e73\u5747\u9ede\u64ca\u7387\uff08CTR\uff09\u70ba0.76%\uff0c\u7565\u9ad8\u65bc\u4eba\u985e\u88fd\u4f5c\u5ee3\u544a\u76840.65%\u8868\u73fe\uff1b\u5728\u7814\u7a76\u5718\u968a\u5957\u7528\u6700\u56b4\u8b39\u7684\u7d71\u8a08\u63a7\u5236\u5f8c\uff0c\u5169\u8005\u8868\u73fe\u5247\u5448\u73fe\u76f8\u8fd1\u6c34\u6e96\u3002  \u7576 AI \u5ee3\u544a\u300c\u4e0d\u50cf AI\u300d\u6642\uff0c\u6548\u679c\u6700\u4f73\uff1a\u7814\u7a76\u767c\u73fe\uff0c\u90a3\u4e9b\u5728\u8996\u89ba\u4e0a\u4e0d\u6613\u88ab\u8fa8\u8b58\u70ba\u00a0AI \u751f\u6210\u7684\u5ee3\u544a\uff0c\u6574\u9ad4\u4e92\u52d5\u8868\u73fe\u6700\u4f73\uff0c\u4e0d\u50c5\u660e\u986f\u512a\u65bc\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\uff0c\u4e5f\u52dd\u904e\u5916\u89c0\u660e\u986f\u5e36\u6709\u00a0AI \u7279\u5fb5\u7684\u5ee3\u544a\u3002  \u4eba\u81c9\u662f\u5efa\u7acb\u4fe1\u4efb\u7684\u300c\u95dc\u9375\u5143\u7d20\u300d\uff1a\u7814\u7a76\u6307\u51fa\uff0c\u6e05\u695a\u4e14\u5360\u6bd4\u660e\u986f\u7684\u4eba\u81c9\u756b\u9762\uff0c\u662f\u8b93\u5ee3\u544a\u770b\u8d77\u4f86\u300c\u66f4\u50cf\u4eba\u300d\u3001\u66f4\u5177\u4fe1\u4efb\u611f\u7684\u6700\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cAI \u5ee3\u544a\u5728\u00a0Taboola \u6700\u4f73\u5be6\u52d9\u8207\u5e73\u53f0\u898f\u7bc4\u7684\u5f15\u5c0e\u4e0b\uff0c\u53cd\u800c\u6bd4\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\u66f4\u983b\u7e41\u5730\u904b\u7528\u4e86\u9019\u985e\u4fe1\u4efb\u8996\u89ba\u7dda\u7d22\u3002  \u54c1\u724c\u4e0d\u5fc5\u5728\u901f\u5ea6\u8207\u54c1\u8cea\u4e4b\u9593\u53d6\u6368\uff1a\u7814\u7a76\u986f\u793a\uff0cAI \u751f\u6210\u8996\u89ba\u7d20\u6750\u5728\u63d0\u5347\u6216\u7dad\u6301\u9ede\u64ca\u7387\u7684\u540c\u6642\uff0c\u4ecd\u80fd\u517c\u9867\u5f8c\u7e8c\u7a69\u5b9a\u8f49\u63db\u6210\u6548\uff0c\u8b49\u5be6\u5ee3\u544a\u4e3b\u7121\u9808\u70ba\u4e86\u898f\u6a21\u5316\u7522\u51fa\u7d20\u6750\u800c\u72a7\u7272\u54c1\u8cea\u6216\u8f49\u63db\u8868\u73fe\u3002  \u98df\u54c1\u98f2\u6599\u8207\u500b\u4eba\u7406\u8ca1\u7522\u696d\u7387\u5148\u63a1\u7528 AI \u5ee3\u544a\uff1a\u7814\u7a76\u4ea6\u767c\u73fe\uff0c\u7279\u5b9a\u7522\u696d\u7387\u5148\u5c0e\u5165 AI \u5ee3\u544a\uff0c\u5176\u4e2d\u4ee5\u300c\u98df\u54c1\u8207\u98f2\u6599\u300d\u53ca\u300c\u500b\u4eba\u7406\u8ca1\u300d\u9818\u57df\u6700\u70ba\u7a4d\u6975\u3002  \u54e5\u502b\u6bd4\u4e9e\u5546\u5b78\u9662\u7814\u7a76\u526f\u9662\u9577 Oded Netzer \u8868\u793a\uff1a\u300cTaboola \u5e73\u53f0\u70ba\u6211\u5011\u63d0\u4f9b\u4e86\u5be6\u9a57\u5ba4\u74b0\u5883\u4e2d\u7121\u6cd5\u53d6\u5f97\u7684\u9f90\u5927\u771f\u5be6\u4e16\u754c\u6578\u64da\u3002\u900f\u904e\u5206\u6790\u8d85\u904e 5 \u5104\u6b21\u7684\u66dd\u5149\uff0c\u6211\u5011\u5f97\u4ee5\u771f\u6b63\u770b\u898b\u751f\u6210\u5f0f AI \u5728\u5927\u898f\u6a21\u5be6\u969b\u61c9\u7528\u4e2d\u7684\u5f71\u97ff\uff0c\u800c\u975e\u6d41\u65bc\u8a71\u984c\u7092\u4f5c\u3002\u6211\u5011\u7684\u7814\u7a76\u7d50\u679c\u8b49\u5be6\uff0c\u7576 AI \u7528\u65bc\u5f37\u5316\u7d20\u6750\u4e2d\u7684\u771f\u5be6\u7279\u8cea\uff0c\u4f8b\u5982\u4eba\u81c9\u6240\u5e36\u4f86\u7684\u4fe1\u4efb\u611f\uff0c\u5ee3\u544a\u8868\u73fe\u4e0d\u50c5\u80fd\u8207\u4eba\u985e\u5275\u4f5c\u6bd4\u80a9\uff0c\u751a\u81f3\u5f80\u5f80\u80fd\u5275\u9020\u66f4\u9ad8\u7684\u4e92\u52d5\u4e0a\u9650\u3002\u300d \u7814\u7a76\u65b9\u6cd5\u8aaa\u660e\uff1a \u672c\u7814\u7a76\u63a1\u7528\u6e96\u5be6\u9a57\u8a2d\u8a08\u4e2d\u7684\u300c\u5c0d\u7167\u5ee3\u544a\uff08sibling ads\uff09\u300d\u65b9\u6cd5\uff0c\u6bd4\u8f03\u540c\u4e00\u5ee3\u544a\u4e3b\u3001\u65bc\u540c\u4e00\u6d3b\u52d5\u3001\u540c\u4e00\u5929\u6240\u88fd\u4f5c\u7684 AI \u751f\u6210\u8207\u4eba\u985e\u88fd\u4f5c\u5ee3\u544a\u6a23\u672c\u3002\u6b64\u65b9\u6cd5\u53ef\u5728\u63a7\u5236\u5ee3\u544a\u4e3b\u8eab\u5206\u3001\u6295\u653e\u6642\u9593\u3001\u76ee\u6a19\u53d7\u773e\u8a2d\u5b9a\u8207\u5230\u9054\u9801\u9762\u7b49\u5916\u5728\u8b8a\u6578\u7684\u60c5\u6cc1\u4e0b\uff0c\u7cbe\u6e96\u5340\u5206\u51fa\u751f\u6210\u5f0f AI \u5275\u610f\u672c\u8eab\u6240\u5e36\u4f86\u7684\u5f71\u97ff\u3002 \u4e0b\u8f09\u5b8c\u6574\u7814\u7a76\u5831\u544a\uff1ahttps:\/\/realize.com\/columbia-realize-study-report\/ \u95dc\u65bc\u00a0Taboola Taboola \u6210\u7acb\u65bc\u00a02007 \u5e74\uff0c\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u7d10\u7d04\uff0c2021 \u5e74\u5728\u7f8e\u570b\u90a3\u65af\u9054\u514b\uff08NASDAQ\uff09\u6210\u529f\u639b\u724c\u4e0a\u5e02\u30022025 \u5e74\uff0cTaboola \u63a8\u51fa\u696d\u754c\u9996\u5275\u7684\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0\u00a0Realize\uff0c\u7d50\u5408\u7368\u5bb6\u7b2c\u4e00\u65b9\u6578\u64da\u3001AI \u9a45\u52d5\u7684\u512a\u5316\u6280\u8853\u4ee5\u53ca\u591a\u5143\u7684\u5ee3\u544a\u7248\u4f4d\uff0c\u70ba\u5ee3\u544a\u4e3b\u6253\u9020\u4ee5\u8f49\u63db\u70ba\u6838\u5fc3\u7684\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\uff0c\u5c08\u6ce8\u65bc\u300c\u8003\u616e\u300d\u81f3\u300c\u884c\u52d5\u300d\u7684\u95dc\u9375\u8f49\u5316\u968e\u6bb5\uff0c\u5354\u52a9\u4f01\u696d\u64f4\u5927\u6210\u9577\u4e26\u9054\u6210\u53ef\u8861\u91cf\u7684\u884c\u92b7\u6210\u6548\u3002 \u76ee\u524d\uff0c\u5168\u7403\u5df2\u6709\u6578\u842c\u5bb6\u4f01\u696d\u900f\u904e\u00a0Realize \u9032\u884c\u5ee3\u544a\u6295\u653e\uff0c\u89f8\u53ca\u8d85\u904e\u00a06 \u5104\u6bcf\u65e5\u6d3b\u8e8d\u7528\u6236\uff0c\u6db5\u84cb\u5305\u62ec\u00a0NBC News\u3001Yahoo \u3001Apple News \u7b49\u5168\u7403\u512a\u8cea\u5167\u5bb9\u5a92\u9ad4\u8207\u7248\u4f4d\u3002\u540c\u6642\uff0c\u4e09\u661f\u3001\u5c0f\u7c73\u7b49\u77e5\u540d\u884c\u52d5\u88dd\u7f6e\u54c1\u724c\u4ea6\u63a1\u7528\u00a0Taboola \u7684\u5148\u9032\u6280\u8853\u64f4\u5c55\u7528\u6236\u89f8\u53ca\u4e26\u63d0\u5347\u71df\u6536\u8868\u73fe\u3002 Taboola \u65d7\u4e0b\u64c1\u6709\u591a\u5143\u54c1\u724c\u7d44\u5408\uff0c\u5305\u62ec\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0\u00a0Realize\u3001\u5167\u5bb9\u63a8\u85a6\u670d\u52d9\u00a0Taboola News\u3001\u96fb\u5546\u806f\u76df\u884c\u92b7\u5e73\u53f0\u00a0Connexity\uff0c\u4ee5\u53ca\u5167\u5bb9\u8b8a\u73fe\u5de5\u5177\u00a0Skimlinks\uff0c\u5168\u9762\u5354\u52a9\u4f01\u696d\u5728\u6578\u4f4d\u751f\u614b\u4e2d\u5be6\u73fe\u6c38\u7e8c\u6210\u9577\u3002 \u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingtungtimes.com.tw\/?p=405602","og_locale":"zh_TW","og_type":"article","og_title":"Taboola \u651c\u624b\u54c8\u4f5b\u8207\u54e5\u5927\u7b49\u56db\u5927\u540d\u6821\u767c\u5e03\u6700\u65b0\u7814\u7a76\uff1aAI \u5ee3\u544a\u6210\u6548\u5ab2\u7f8e\u4eba\u70ba\u5275\u610f - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","og_description":"\u8207\u54e5\u502b\u6bd4\u4e9e\u5927\u5b78\u3001\u54c8\u4f5b\u5927\u5b78\u3001\u6155\u5c3c\u9ed1\u5de5\u696d\u5927\u5b78\u8207\u5361\u5167\u57fa\u7f8e\u9686\u5927\u5b78\u806f\u5408\u7814\u7a76\uff0cTaboola \u63ed\u79d8\u300c\u64ec\u771f\u6027\u300d\u8207\u300c\u8996\u89ba\u4fe1\u4efb\u4fe1\u865f\u300d\u6210\u95dc\u9375\u52dd\u9ede \u9999\u6e2f2026\u5e741\u670829\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u6210\u6548\u5ee3\u544a\u9818\u5c0e\u8005\u00a0Taboola \u651c\u624b\u54c8\u4f5b\u8207\u54e5\u5927\u7b49\u56db\u5927\u540d\u6821\u767c\u5e03\u6700\u65b0\u7814\u7a76\uff1aAI \u5ee3\u544a\u6210\u6548\u5ab2\u7f8e\u4eba\u70ba\u5275\u610f  \u5118\u7ba1\u751f\u6210\u5f0f\u00a0AI \u5df2\u5927\u5e45\u6539\u8b8a\u5167\u5bb9\u88fd\u4f5c\u7684\u901f\u5ea6\u8207\u6210\u672c\u7d50\u69cb\uff0c\u5176\u662f\u5426\u80fd\u771f\u6b63\u5e36\u52d5\u5be6\u969b\u5ee3\u544a\u6210\u6548\uff0c\u59cb\u7d42\u662f\u5e02\u5834\u9ad8\u5ea6\u95dc\u6ce8\u8207\u722d\u8ad6\u7684\u8b70\u984c\u3002\u672c\u6b21\u4ee5\u300aAI \u5ee3\u544a\u6210\u6548\u89e3\u5bc6\uff1aAI \u751f\u6210\u5167\u5bb9\u8207\u4eba\u985e\u5275\u610f\u8868\u73fe\u4e4b\u6df1\u5ea6\u8a55\u6e2c\u300b\uff08AI Ads That Work: How AI Creative Stacks Up Against Humans\uff09\u70ba\u4e3b\u984c\u7684\u7814\u7a76\uff0c\u6df1\u5165\u5206\u6790\u4e86\u6578\u5341\u842c\u5247\u5be6\u969b\u6295\u653e\u65bc Taboola \u65d7\u4e0b\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0 Realize \u4e0a\u7684\u5373\u6642\u5ee3\u544a\uff0c\u6db5\u84cb\u8d85\u904e 5 \u5104\u6b21\u66dd\u5149\u8207 300 \u842c\u6b21\u9ede\u64ca\u3002\u8a72\u7814\u7a76\u4e3b\u8981\u6d1e\u5bdf\u5305\u62ec\uff1a   AI\u00a0\u5ee3\u544a\u7684\u6210\u6548\u7565\u512a\u65bc\u4eba\u985e\u5275\u4f5c\u5ee3\u544a\uff1a\u6574\u9ad4\u6578\u64da\u986f\u793a\uff0cAI \u751f\u6210\u5ee3\u544a\u7684\u8868\u73fe\u6bd4\u8d77\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\u8868\u73fe\u7565\u4f73\u3002\u4ee5\u539f\u59cb\u6578\u64da\u89c0\u5bdf\uff0cAI \u751f\u6210\u5ee3\u544a\u7684\u5e73\u5747\u9ede\u64ca\u7387\uff08CTR\uff09\u70ba0.76%\uff0c\u7565\u9ad8\u65bc\u4eba\u985e\u88fd\u4f5c\u5ee3\u544a\u76840.65%\u8868\u73fe\uff1b\u5728\u7814\u7a76\u5718\u968a\u5957\u7528\u6700\u56b4\u8b39\u7684\u7d71\u8a08\u63a7\u5236\u5f8c\uff0c\u5169\u8005\u8868\u73fe\u5247\u5448\u73fe\u76f8\u8fd1\u6c34\u6e96\u3002  \u7576 AI \u5ee3\u544a\u300c\u4e0d\u50cf AI\u300d\u6642\uff0c\u6548\u679c\u6700\u4f73\uff1a\u7814\u7a76\u767c\u73fe\uff0c\u90a3\u4e9b\u5728\u8996\u89ba\u4e0a\u4e0d\u6613\u88ab\u8fa8\u8b58\u70ba\u00a0AI \u751f\u6210\u7684\u5ee3\u544a\uff0c\u6574\u9ad4\u4e92\u52d5\u8868\u73fe\u6700\u4f73\uff0c\u4e0d\u50c5\u660e\u986f\u512a\u65bc\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\uff0c\u4e5f\u52dd\u904e\u5916\u89c0\u660e\u986f\u5e36\u6709\u00a0AI \u7279\u5fb5\u7684\u5ee3\u544a\u3002  \u4eba\u81c9\u662f\u5efa\u7acb\u4fe1\u4efb\u7684\u300c\u95dc\u9375\u5143\u7d20\u300d\uff1a\u7814\u7a76\u6307\u51fa\uff0c\u6e05\u695a\u4e14\u5360\u6bd4\u660e\u986f\u7684\u4eba\u81c9\u756b\u9762\uff0c\u662f\u8b93\u5ee3\u544a\u770b\u8d77\u4f86\u300c\u66f4\u50cf\u4eba\u300d\u3001\u66f4\u5177\u4fe1\u4efb\u611f\u7684\u6700\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cAI \u5ee3\u544a\u5728\u00a0Taboola \u6700\u4f73\u5be6\u52d9\u8207\u5e73\u53f0\u898f\u7bc4\u7684\u5f15\u5c0e\u4e0b\uff0c\u53cd\u800c\u6bd4\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\u66f4\u983b\u7e41\u5730\u904b\u7528\u4e86\u9019\u985e\u4fe1\u4efb\u8996\u89ba\u7dda\u7d22\u3002  \u54c1\u724c\u4e0d\u5fc5\u5728\u901f\u5ea6\u8207\u54c1\u8cea\u4e4b\u9593\u53d6\u6368\uff1a\u7814\u7a76\u986f\u793a\uff0cAI \u751f\u6210\u8996\u89ba\u7d20\u6750\u5728\u63d0\u5347\u6216\u7dad\u6301\u9ede\u64ca\u7387\u7684\u540c\u6642\uff0c\u4ecd\u80fd\u517c\u9867\u5f8c\u7e8c\u7a69\u5b9a\u8f49\u63db\u6210\u6548\uff0c\u8b49\u5be6\u5ee3\u544a\u4e3b\u7121\u9808\u70ba\u4e86\u898f\u6a21\u5316\u7522\u51fa\u7d20\u6750\u800c\u72a7\u7272\u54c1\u8cea\u6216\u8f49\u63db\u8868\u73fe\u3002  \u98df\u54c1\u98f2\u6599\u8207\u500b\u4eba\u7406\u8ca1\u7522\u696d\u7387\u5148\u63a1\u7528 AI \u5ee3\u544a\uff1a\u7814\u7a76\u4ea6\u767c\u73fe\uff0c\u7279\u5b9a\u7522\u696d\u7387\u5148\u5c0e\u5165 AI \u5ee3\u544a\uff0c\u5176\u4e2d\u4ee5\u300c\u98df\u54c1\u8207\u98f2\u6599\u300d\u53ca\u300c\u500b\u4eba\u7406\u8ca1\u300d\u9818\u57df\u6700\u70ba\u7a4d\u6975\u3002  \u54e5\u502b\u6bd4\u4e9e\u5546\u5b78\u9662\u7814\u7a76\u526f\u9662\u9577 Oded Netzer \u8868\u793a\uff1a\u300cTaboola \u5e73\u53f0\u70ba\u6211\u5011\u63d0\u4f9b\u4e86\u5be6\u9a57\u5ba4\u74b0\u5883\u4e2d\u7121\u6cd5\u53d6\u5f97\u7684\u9f90\u5927\u771f\u5be6\u4e16\u754c\u6578\u64da\u3002\u900f\u904e\u5206\u6790\u8d85\u904e 5 \u5104\u6b21\u7684\u66dd\u5149\uff0c\u6211\u5011\u5f97\u4ee5\u771f\u6b63\u770b\u898b\u751f\u6210\u5f0f AI \u5728\u5927\u898f\u6a21\u5be6\u969b\u61c9\u7528\u4e2d\u7684\u5f71\u97ff\uff0c\u800c\u975e\u6d41\u65bc\u8a71\u984c\u7092\u4f5c\u3002\u6211\u5011\u7684\u7814\u7a76\u7d50\u679c\u8b49\u5be6\uff0c\u7576 AI \u7528\u65bc\u5f37\u5316\u7d20\u6750\u4e2d\u7684\u771f\u5be6\u7279\u8cea\uff0c\u4f8b\u5982\u4eba\u81c9\u6240\u5e36\u4f86\u7684\u4fe1\u4efb\u611f\uff0c\u5ee3\u544a\u8868\u73fe\u4e0d\u50c5\u80fd\u8207\u4eba\u985e\u5275\u4f5c\u6bd4\u80a9\uff0c\u751a\u81f3\u5f80\u5f80\u80fd\u5275\u9020\u66f4\u9ad8\u7684\u4e92\u52d5\u4e0a\u9650\u3002\u300d \u7814\u7a76\u65b9\u6cd5\u8aaa\u660e\uff1a \u672c\u7814\u7a76\u63a1\u7528\u6e96\u5be6\u9a57\u8a2d\u8a08\u4e2d\u7684\u300c\u5c0d\u7167\u5ee3\u544a\uff08sibling ads\uff09\u300d\u65b9\u6cd5\uff0c\u6bd4\u8f03\u540c\u4e00\u5ee3\u544a\u4e3b\u3001\u65bc\u540c\u4e00\u6d3b\u52d5\u3001\u540c\u4e00\u5929\u6240\u88fd\u4f5c\u7684 AI \u751f\u6210\u8207\u4eba\u985e\u88fd\u4f5c\u5ee3\u544a\u6a23\u672c\u3002\u6b64\u65b9\u6cd5\u53ef\u5728\u63a7\u5236\u5ee3\u544a\u4e3b\u8eab\u5206\u3001\u6295\u653e\u6642\u9593\u3001\u76ee\u6a19\u53d7\u773e\u8a2d\u5b9a\u8207\u5230\u9054\u9801\u9762\u7b49\u5916\u5728\u8b8a\u6578\u7684\u60c5\u6cc1\u4e0b\uff0c\u7cbe\u6e96\u5340\u5206\u51fa\u751f\u6210\u5f0f AI \u5275\u610f\u672c\u8eab\u6240\u5e36\u4f86\u7684\u5f71\u97ff\u3002 \u4e0b\u8f09\u5b8c\u6574\u7814\u7a76\u5831\u544a\uff1ahttps:\/\/realize.com\/columbia-realize-study-report\/ \u95dc\u65bc\u00a0Taboola Taboola \u6210\u7acb\u65bc\u00a02007 \u5e74\uff0c\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u7d10\u7d04\uff0c2021 \u5e74\u5728\u7f8e\u570b\u90a3\u65af\u9054\u514b\uff08NASDAQ\uff09\u6210\u529f\u639b\u724c\u4e0a\u5e02\u30022025 \u5e74\uff0cTaboola \u63a8\u51fa\u696d\u754c\u9996\u5275\u7684\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0\u00a0Realize\uff0c\u7d50\u5408\u7368\u5bb6\u7b2c\u4e00\u65b9\u6578\u64da\u3001AI \u9a45\u52d5\u7684\u512a\u5316\u6280\u8853\u4ee5\u53ca\u591a\u5143\u7684\u5ee3\u544a\u7248\u4f4d\uff0c\u70ba\u5ee3\u544a\u4e3b\u6253\u9020\u4ee5\u8f49\u63db\u70ba\u6838\u5fc3\u7684\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\uff0c\u5c08\u6ce8\u65bc\u300c\u8003\u616e\u300d\u81f3\u300c\u884c\u52d5\u300d\u7684\u95dc\u9375\u8f49\u5316\u968e\u6bb5\uff0c\u5354\u52a9\u4f01\u696d\u64f4\u5927\u6210\u9577\u4e26\u9054\u6210\u53ef\u8861\u91cf\u7684\u884c\u92b7\u6210\u6548\u3002 \u76ee\u524d\uff0c\u5168\u7403\u5df2\u6709\u6578\u842c\u5bb6\u4f01\u696d\u900f\u904e\u00a0Realize \u9032\u884c\u5ee3\u544a\u6295\u653e\uff0c\u89f8\u53ca\u8d85\u904e\u00a06 \u5104\u6bcf\u65e5\u6d3b\u8e8d\u7528\u6236\uff0c\u6db5\u84cb\u5305\u62ec\u00a0NBC News\u3001Yahoo \u3001Apple News \u7b49\u5168\u7403\u512a\u8cea\u5167\u5bb9\u5a92\u9ad4\u8207\u7248\u4f4d\u3002\u540c\u6642\uff0c\u4e09\u661f\u3001\u5c0f\u7c73\u7b49\u77e5\u540d\u884c\u52d5\u88dd\u7f6e\u54c1\u724c\u4ea6\u63a1\u7528\u00a0Taboola \u7684\u5148\u9032\u6280\u8853\u64f4\u5c55\u7528\u6236\u89f8\u53ca\u4e26\u63d0\u5347\u71df\u6536\u8868\u73fe\u3002 Taboola \u65d7\u4e0b\u64c1\u6709\u591a\u5143\u54c1\u724c\u7d44\u5408\uff0c\u5305\u62ec\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0\u00a0Realize\u3001\u5167\u5bb9\u63a8\u85a6\u670d\u52d9\u00a0Taboola News\u3001\u96fb\u5546\u806f\u76df\u884c\u92b7\u5e73\u53f0\u00a0Connexity\uff0c\u4ee5\u53ca\u5167\u5bb9\u8b8a\u73fe\u5de5\u5177\u00a0Skimlinks\uff0c\u5168\u9762\u5354\u52a9\u4f01\u696d\u5728\u6578\u4f4d\u751f\u614b\u4e2d\u5be6\u73fe\u6c38\u7e8c\u6210\u9577\u3002 \u00a0","og_url":"https:\/\/pingtungtimes.com.tw\/?p=405602","og_site_name":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","article_publisher":"https:\/\/www.facebook.com\/pingtungnews","article_published_time":"2026-01-29T03:00:00+00:00","og_image":[{"width":1706,"height":960,"url":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png","type":"image\/jpeg"}],"author":"\u7f8e\u901a\u793e","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005:":"\u7f8e\u901a\u793e"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/pingtungtimes.com.tw\/?p=405602#article","isPartOf":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=405602"},"author":{"name":"\u7f8e\u901a\u793e","@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/person\/683b937f29ec1537972f6c41e22a2cf3"},"headline":"Taboola \u651c\u624b\u54c8\u4f5b\u8207\u54e5\u5927\u7b49\u56db\u5927\u540d\u6821\u767c\u5e03\u6700\u65b0\u7814\u7a76\uff1aAI \u5ee3\u544a\u6210\u6548\u5ab2\u7f8e\u4eba\u70ba\u5275\u610f","datePublished":"2026-01-29T03:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=405602"},"wordCount":67,"publisher":{"@id":"https:\/\/pingtungtimes.com.tw\/#organization"},"image":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=405602#primaryimage"},"thumbnailUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2026\/01\/pst_Columbia_Study_PR_Image_V02.jpg","articleSection":["\u7f8e\u901a\u793e"],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/pingtungtimes.com.tw\/?p=405602","url":"https:\/\/pingtungtimes.com.tw\/?p=405602","name":"Taboola \u651c\u624b\u54c8\u4f5b\u8207\u54e5\u5927\u7b49\u56db\u5927\u540d\u6821\u767c\u5e03\u6700\u65b0\u7814\u7a76\uff1aAI \u5ee3\u544a\u6210\u6548\u5ab2\u7f8e\u4eba\u70ba\u5275\u610f - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","isPartOf":{"@id":"https:\/\/pingtungtimes.com.tw\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=405602#primaryimage"},"image":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=405602#primaryimage"},"thumbnailUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2026\/01\/pst_Columbia_Study_PR_Image_V02.jpg","datePublished":"2026-01-29T03:00:00+00:00","description":"\u8207\u54e5\u502b\u6bd4\u4e9e\u5927\u5b78\u3001\u54c8\u4f5b\u5927\u5b78\u3001\u6155\u5c3c\u9ed1\u5de5\u696d\u5927\u5b78\u8207\u5361\u5167\u57fa\u7f8e\u9686\u5927\u5b78\u806f\u5408\u7814\u7a76\uff0cTaboola \u63ed\u79d8\u300c\u64ec\u771f\u6027\u300d\u8207\u300c\u8996\u89ba\u4fe1\u4efb\u4fe1\u865f\u300d\u6210\u95dc\u9375\u52dd\u9ede \u9999\u6e2f2026\u5e741\u670829\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u6210\u6548\u5ee3\u544a\u9818\u5c0e\u8005\u00a0Taboola \u651c\u624b\u54c8\u4f5b\u8207\u54e5\u5927\u7b49\u56db\u5927\u540d\u6821\u767c\u5e03\u6700\u65b0\u7814\u7a76\uff1aAI \u5ee3\u544a\u6210\u6548\u5ab2\u7f8e\u4eba\u70ba\u5275\u610f \u5118\u7ba1\u751f\u6210\u5f0f\u00a0AI \u5df2\u5927\u5e45\u6539\u8b8a\u5167\u5bb9\u88fd\u4f5c\u7684\u901f\u5ea6\u8207\u6210\u672c\u7d50\u69cb\uff0c\u5176\u662f\u5426\u80fd\u771f\u6b63\u5e36\u52d5\u5be6\u969b\u5ee3\u544a\u6210\u6548\uff0c\u59cb\u7d42\u662f\u5e02\u5834\u9ad8\u5ea6\u95dc\u6ce8\u8207\u722d\u8ad6\u7684\u8b70\u984c\u3002\u672c\u6b21\u4ee5\u300aAI \u5ee3\u544a\u6210\u6548\u89e3\u5bc6\uff1aAI \u751f\u6210\u5167\u5bb9\u8207\u4eba\u985e\u5275\u610f\u8868\u73fe\u4e4b\u6df1\u5ea6\u8a55\u6e2c\u300b\uff08AI Ads That Work: How AI Creative Stacks Up Against Humans\uff09\u70ba\u4e3b\u984c\u7684\u7814\u7a76\uff0c\u6df1\u5165\u5206\u6790\u4e86\u6578\u5341\u842c\u5247\u5be6\u969b\u6295\u653e\u65bc Taboola \u65d7\u4e0b\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0 Realize \u4e0a\u7684\u5373\u6642\u5ee3\u544a\uff0c\u6db5\u84cb\u8d85\u904e 5 \u5104\u6b21\u66dd\u5149\u8207 300 \u842c\u6b21\u9ede\u64ca\u3002\u8a72\u7814\u7a76\u4e3b\u8981\u6d1e\u5bdf\u5305\u62ec\uff1a AI\u00a0\u5ee3\u544a\u7684\u6210\u6548\u7565\u512a\u65bc\u4eba\u985e\u5275\u4f5c\u5ee3\u544a\uff1a\u6574\u9ad4\u6578\u64da\u986f\u793a\uff0cAI \u751f\u6210\u5ee3\u544a\u7684\u8868\u73fe\u6bd4\u8d77\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\u8868\u73fe\u7565\u4f73\u3002\u4ee5\u539f\u59cb\u6578\u64da\u89c0\u5bdf\uff0cAI \u751f\u6210\u5ee3\u544a\u7684\u5e73\u5747\u9ede\u64ca\u7387\uff08CTR\uff09\u70ba0.76%\uff0c\u7565\u9ad8\u65bc\u4eba\u985e\u88fd\u4f5c\u5ee3\u544a\u76840.65%\u8868\u73fe\uff1b\u5728\u7814\u7a76\u5718\u968a\u5957\u7528\u6700\u56b4\u8b39\u7684\u7d71\u8a08\u63a7\u5236\u5f8c\uff0c\u5169\u8005\u8868\u73fe\u5247\u5448\u73fe\u76f8\u8fd1\u6c34\u6e96\u3002 \u7576 AI \u5ee3\u544a\u300c\u4e0d\u50cf AI\u300d\u6642\uff0c\u6548\u679c\u6700\u4f73\uff1a\u7814\u7a76\u767c\u73fe\uff0c\u90a3\u4e9b\u5728\u8996\u89ba\u4e0a\u4e0d\u6613\u88ab\u8fa8\u8b58\u70ba\u00a0AI \u751f\u6210\u7684\u5ee3\u544a\uff0c\u6574\u9ad4\u4e92\u52d5\u8868\u73fe\u6700\u4f73\uff0c\u4e0d\u50c5\u660e\u986f\u512a\u65bc\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\uff0c\u4e5f\u52dd\u904e\u5916\u89c0\u660e\u986f\u5e36\u6709\u00a0AI \u7279\u5fb5\u7684\u5ee3\u544a\u3002 \u4eba\u81c9\u662f\u5efa\u7acb\u4fe1\u4efb\u7684\u300c\u95dc\u9375\u5143\u7d20\u300d\uff1a\u7814\u7a76\u6307\u51fa\uff0c\u6e05\u695a\u4e14\u5360\u6bd4\u660e\u986f\u7684\u4eba\u81c9\u756b\u9762\uff0c\u662f\u8b93\u5ee3\u544a\u770b\u8d77\u4f86\u300c\u66f4\u50cf\u4eba\u300d\u3001\u66f4\u5177\u4fe1\u4efb\u611f\u7684\u6700\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cAI \u5ee3\u544a\u5728\u00a0Taboola \u6700\u4f73\u5be6\u52d9\u8207\u5e73\u53f0\u898f\u7bc4\u7684\u5f15\u5c0e\u4e0b\uff0c\u53cd\u800c\u6bd4\u4eba\u985e\u88fd\u4f5c\u7684\u5ee3\u544a\u66f4\u983b\u7e41\u5730\u904b\u7528\u4e86\u9019\u985e\u4fe1\u4efb\u8996\u89ba\u7dda\u7d22\u3002 \u54c1\u724c\u4e0d\u5fc5\u5728\u901f\u5ea6\u8207\u54c1\u8cea\u4e4b\u9593\u53d6\u6368\uff1a\u7814\u7a76\u986f\u793a\uff0cAI \u751f\u6210\u8996\u89ba\u7d20\u6750\u5728\u63d0\u5347\u6216\u7dad\u6301\u9ede\u64ca\u7387\u7684\u540c\u6642\uff0c\u4ecd\u80fd\u517c\u9867\u5f8c\u7e8c\u7a69\u5b9a\u8f49\u63db\u6210\u6548\uff0c\u8b49\u5be6\u5ee3\u544a\u4e3b\u7121\u9808\u70ba\u4e86\u898f\u6a21\u5316\u7522\u51fa\u7d20\u6750\u800c\u72a7\u7272\u54c1\u8cea\u6216\u8f49\u63db\u8868\u73fe\u3002 \u98df\u54c1\u98f2\u6599\u8207\u500b\u4eba\u7406\u8ca1\u7522\u696d\u7387\u5148\u63a1\u7528 AI \u5ee3\u544a\uff1a\u7814\u7a76\u4ea6\u767c\u73fe\uff0c\u7279\u5b9a\u7522\u696d\u7387\u5148\u5c0e\u5165 AI \u5ee3\u544a\uff0c\u5176\u4e2d\u4ee5\u300c\u98df\u54c1\u8207\u98f2\u6599\u300d\u53ca\u300c\u500b\u4eba\u7406\u8ca1\u300d\u9818\u57df\u6700\u70ba\u7a4d\u6975\u3002 \u54e5\u502b\u6bd4\u4e9e\u5546\u5b78\u9662\u7814\u7a76\u526f\u9662\u9577 Oded Netzer \u8868\u793a\uff1a\u300cTaboola \u5e73\u53f0\u70ba\u6211\u5011\u63d0\u4f9b\u4e86\u5be6\u9a57\u5ba4\u74b0\u5883\u4e2d\u7121\u6cd5\u53d6\u5f97\u7684\u9f90\u5927\u771f\u5be6\u4e16\u754c\u6578\u64da\u3002\u900f\u904e\u5206\u6790\u8d85\u904e 5 \u5104\u6b21\u7684\u66dd\u5149\uff0c\u6211\u5011\u5f97\u4ee5\u771f\u6b63\u770b\u898b\u751f\u6210\u5f0f AI \u5728\u5927\u898f\u6a21\u5be6\u969b\u61c9\u7528\u4e2d\u7684\u5f71\u97ff\uff0c\u800c\u975e\u6d41\u65bc\u8a71\u984c\u7092\u4f5c\u3002\u6211\u5011\u7684\u7814\u7a76\u7d50\u679c\u8b49\u5be6\uff0c\u7576 AI \u7528\u65bc\u5f37\u5316\u7d20\u6750\u4e2d\u7684\u771f\u5be6\u7279\u8cea\uff0c\u4f8b\u5982\u4eba\u81c9\u6240\u5e36\u4f86\u7684\u4fe1\u4efb\u611f\uff0c\u5ee3\u544a\u8868\u73fe\u4e0d\u50c5\u80fd\u8207\u4eba\u985e\u5275\u4f5c\u6bd4\u80a9\uff0c\u751a\u81f3\u5f80\u5f80\u80fd\u5275\u9020\u66f4\u9ad8\u7684\u4e92\u52d5\u4e0a\u9650\u3002\u300d \u7814\u7a76\u65b9\u6cd5\u8aaa\u660e\uff1a \u672c\u7814\u7a76\u63a1\u7528\u6e96\u5be6\u9a57\u8a2d\u8a08\u4e2d\u7684\u300c\u5c0d\u7167\u5ee3\u544a\uff08sibling ads\uff09\u300d\u65b9\u6cd5\uff0c\u6bd4\u8f03\u540c\u4e00\u5ee3\u544a\u4e3b\u3001\u65bc\u540c\u4e00\u6d3b\u52d5\u3001\u540c\u4e00\u5929\u6240\u88fd\u4f5c\u7684 AI \u751f\u6210\u8207\u4eba\u985e\u88fd\u4f5c\u5ee3\u544a\u6a23\u672c\u3002\u6b64\u65b9\u6cd5\u53ef\u5728\u63a7\u5236\u5ee3\u544a\u4e3b\u8eab\u5206\u3001\u6295\u653e\u6642\u9593\u3001\u76ee\u6a19\u53d7\u773e\u8a2d\u5b9a\u8207\u5230\u9054\u9801\u9762\u7b49\u5916\u5728\u8b8a\u6578\u7684\u60c5\u6cc1\u4e0b\uff0c\u7cbe\u6e96\u5340\u5206\u51fa\u751f\u6210\u5f0f AI \u5275\u610f\u672c\u8eab\u6240\u5e36\u4f86\u7684\u5f71\u97ff\u3002 \u4e0b\u8f09\u5b8c\u6574\u7814\u7a76\u5831\u544a\uff1ahttps:\/\/realize.com\/columbia-realize-study-report\/ \u95dc\u65bc\u00a0Taboola Taboola \u6210\u7acb\u65bc\u00a02007 \u5e74\uff0c\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u7d10\u7d04\uff0c2021 \u5e74\u5728\u7f8e\u570b\u90a3\u65af\u9054\u514b\uff08NASDAQ\uff09\u6210\u529f\u639b\u724c\u4e0a\u5e02\u30022025 \u5e74\uff0cTaboola \u63a8\u51fa\u696d\u754c\u9996\u5275\u7684\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0\u00a0Realize\uff0c\u7d50\u5408\u7368\u5bb6\u7b2c\u4e00\u65b9\u6578\u64da\u3001AI \u9a45\u52d5\u7684\u512a\u5316\u6280\u8853\u4ee5\u53ca\u591a\u5143\u7684\u5ee3\u544a\u7248\u4f4d\uff0c\u70ba\u5ee3\u544a\u4e3b\u6253\u9020\u4ee5\u8f49\u63db\u70ba\u6838\u5fc3\u7684\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\uff0c\u5c08\u6ce8\u65bc\u300c\u8003\u616e\u300d\u81f3\u300c\u884c\u52d5\u300d\u7684\u95dc\u9375\u8f49\u5316\u968e\u6bb5\uff0c\u5354\u52a9\u4f01\u696d\u64f4\u5927\u6210\u9577\u4e26\u9054\u6210\u53ef\u8861\u91cf\u7684\u884c\u92b7\u6210\u6548\u3002 \u76ee\u524d\uff0c\u5168\u7403\u5df2\u6709\u6578\u842c\u5bb6\u4f01\u696d\u900f\u904e\u00a0Realize \u9032\u884c\u5ee3\u544a\u6295\u653e\uff0c\u89f8\u53ca\u8d85\u904e\u00a06 \u5104\u6bcf\u65e5\u6d3b\u8e8d\u7528\u6236\uff0c\u6db5\u84cb\u5305\u62ec\u00a0NBC News\u3001Yahoo \u3001Apple News \u7b49\u5168\u7403\u512a\u8cea\u5167\u5bb9\u5a92\u9ad4\u8207\u7248\u4f4d\u3002\u540c\u6642\uff0c\u4e09\u661f\u3001\u5c0f\u7c73\u7b49\u77e5\u540d\u884c\u52d5\u88dd\u7f6e\u54c1\u724c\u4ea6\u63a1\u7528\u00a0Taboola \u7684\u5148\u9032\u6280\u8853\u64f4\u5c55\u7528\u6236\u89f8\u53ca\u4e26\u63d0\u5347\u71df\u6536\u8868\u73fe\u3002 Taboola \u65d7\u4e0b\u64c1\u6709\u591a\u5143\u54c1\u724c\u7d44\u5408\uff0c\u5305\u62ec\u6210\u6548\u578b\u5ee3\u544a\u5e73\u53f0\u00a0Realize\u3001\u5167\u5bb9\u63a8\u85a6\u670d\u52d9\u00a0Taboola News\u3001\u96fb\u5546\u806f\u76df\u884c\u92b7\u5e73\u53f0\u00a0Connexity\uff0c\u4ee5\u53ca\u5167\u5bb9\u8b8a\u73fe\u5de5\u5177\u00a0Skimlinks\uff0c\u5168\u9762\u5354\u52a9\u4f01\u696d\u5728\u6578\u4f4d\u751f\u614b\u4e2d\u5be6\u73fe\u6c38\u7e8c\u6210\u9577\u3002 \u00a0","breadcrumb":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=405602#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pingtungtimes.com.tw\/?p=405602"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/pingtungtimes.com.tw\/?p=405602#primaryimage","url":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2026\/01\/pst_Columbia_Study_PR_Image_V02.jpg","contentUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2026\/01\/pst_Columbia_Study_PR_Image_V02.jpg","width":400,"height":209},{"@type":"BreadcrumbList","@id":"https:\/\/pingtungtimes.com.tw\/?p=405602#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9801","item":"https:\/\/pingtungtimes.com.tw\/"},{"@type":"ListItem","position":2,"name":"Taboola \u651c\u624b\u54c8\u4f5b\u8207\u54e5\u5927\u7b49\u56db\u5927\u540d\u6821\u767c\u5e03\u6700\u65b0\u7814\u7a76\uff1aAI \u5ee3\u544a\u6210\u6548\u5ab2\u7f8e\u4eba\u70ba\u5275\u610f"}]},{"@type":"WebSite","@id":"https:\/\/pingtungtimes.com.tw\/#website","url":"https:\/\/pingtungtimes.com.tw\/","name":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","description":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831PingtungTimes\uff0c\u6700\u95dc\u5fc3\u5728\u5730\u7684\u5a92\u9ad4","publisher":{"@id":"https:\/\/pingtungtimes.com.tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pingtungtimes.com.tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Organization","@id":"https:\/\/pingtungtimes.com.tw\/#organization","name":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","url":"https:\/\/pingtungtimes.com.tw\/","logo":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/logo\/image\/","url":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png","contentUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png","width":150,"height":150,"caption":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831"},"image":{"@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pingtungnews"]},{"@type":"Person","@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/person\/683b937f29ec1537972f6c41e22a2cf3","name":"\u7f8e\u901a\u793e","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/secure.gravatar.com\/avatar\/6c21e24ce33ca5d4572e343395adac2bbef44ff7035a74ea2cab2443c7f0a5f3?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c21e24ce33ca5d4572e343395adac2bbef44ff7035a74ea2cab2443c7f0a5f3?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c21e24ce33ca5d4572e343395adac2bbef44ff7035a74ea2cab2443c7f0a5f3?s=96&d=blank&r=g","caption":"\u7f8e\u901a\u793e"},"url":"https:\/\/pingtungtimes.com.tw\/?author=16"}]}},"_links":{"self":[{"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/405602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=405602"}],"version-history":[{"count":0,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/405602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/media\/405603"}],"wp:attachment":[{"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=405602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=405602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=405602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}