{"id":391058,"date":"2025-12-09T23:00:00","date_gmt":"2025-12-09T15:00:00","guid":{"rendered":"https:\/\/pingtungtimes.com.tw\/?p=391058"},"modified":"2025-12-09T23:00:00","modified_gmt":"2025-12-09T15:00:00","slug":"%e7%8d%a8%e7%ab%8b%e7%a0%94%e7%a9%b6%e6%a9%9f%e6%a7%8b%e8%a9%95%e4%bc%b0%e9%a1%af%e7%a4%ba%ef%bc%8ccomarch-%e7%8d%b2%e9%81%b8%e7%82%ba%e5%bf%a0%e8%aa%a0%e5%ba%a6%e5%b9%b3%e5%8f%b0%e3%80%8c%e5%84%aa","status":"publish","type":"post","link":"https:\/\/pingtungtimes.com.tw\/?p=391058","title":{"rendered":"\u7368\u7acb\u7814\u7a76\u6a5f\u69cb\u8a55\u4f30\u986f\u793a\uff0cComarch \u7372\u9078\u70ba\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300c\u512a\u79c0\u8868\u73fe\u8005\u300d"},"content":{"rendered":"<div>\n<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\">\u6ce2\u862d\u514b\u62c9\u79d1\u592b<\/span><span class=\"legendSpanClass\">2025\u5e7412\u67089\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u5168\u7403\u8cc7\u8a0a\u79d1\u6280\uff08IT\uff09\u89e3\u6c7a\u65b9\u6848\u53ca\u670d\u52d9\u4f9b\u61c9\u5546<b> Comarch \u4eca\u65e5\u5ba3\u4f48\uff0c\u5728\u300aThe Forrester Wave\u2122\uff1a2025 \u5e74\u7b2c\u56db\u5b63\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300b\u5831\u544a\u4e2d\u7372\u8a55\u70ba\u300c\u512a\u79c0\u8868\u73fe\u8005\u300d\u3002\u8a72\u5831\u544a\u7531 <span class=\"xn-person\">John Pedini<\/span> \u64b0\u5beb\uff0c\u8a55\u4f30\u4e86\u696d\u5167\u6700\u91cd\u8981\u7684\u4f9b\u61c9\u5546\uff0c\u65e8\u5728\u5354\u52a9\u5c08\u696d\u4eba\u58eb\u9078\u64c7\u5207\u5408\u5176\u9700\u6c42\u7684\u5408\u4f5c\u5925\u4f34\u3002<\/b><\/p>\n<p><b>\u6230\u7565\u9858\u666f<\/b><\/p>\n<p>Forrester \u5831\u544a\u6307\u51fa\uff1a\u300cComarch \u6700\u9069\u5408\u90a3\u4e9b\u9700\u8981\u5728\u822a\u7a7a\u3001\u71c3\u6cb9\u96f6\u552e\u53ca\u91d1\u878d\u670d\u52d9\u9818\u57df\u5177\u5099\u884c\u696d\u5c08\u696d\u77e5\u8b58\u7684\u5168\u7403\u6027\u3001\u591a\u54c1\u724c\u53ca\u591a\u5730\u5340\u4f01\u696d\u3002\u300d<\/p>\n<p>\u5831\u544a\u4ea6\u6307\u51fa\uff1a\u300cComarch \u8996\u5fe0\u8aa0\u5ea6\u6280\u8853\u70ba\u5ba2\u6236\u9ad4\u9a57\u53ca\u884c\u92b7\u79d1\u6280\u7684\u50ac\u5316\u5291\uff0c\u56e0\u6b64\u5176\u767c\u5c55\u85cd\u5716\u5c08\u6ce8\u65bc\u81ea\u52d5\u5316\u3001\u4eba\u5de5\u667a\u80fd\u53ca\u6a21\u7d44\u5316\u3002\u300d<\/p>\n<p><b>\u793e\u7fa4\u8207\u7528\u6236\u53c3\u8207\u5ea6<\/b><\/p>\n<p>\u5728\u672c\u6b21\u8a55\u4f30\u4e2d\uff0cComarch \u5728\u300c\u793e\u7fa4\u300d\u6e96\u5247\u4e2d\u7372\u5f97\u6700\u9ad8\u5206\u3002\u5831\u544a\u6307\u51fa\uff1a\u300cComarch \u64c1\u6709\u6975\u5176\u983b\u7e41\u7684\u73fe\u5834\u6d3b\u52d5\u5b89\u6392\uff0c\u4ee5\u53ca\u9f90\u5927\u7684\u7db2\u4e0a\u793e\u7fa4\uff0c\u4f9b\u7528\u6236\u5b78\u7fd2\u53ca\u8a0e\u8ad6\u6700\u4f73\u5be6\u8e10\u3002\u300d<\/p>\n<p>\u300c\u6211\u5011\u76f8\u4fe1\uff0c\u6211\u5011\u5728 <span class=\"xn-person\">Forrester Wave<\/span> \u8a55\u4f30\u4e2d\u7684\u6392\u540d\uff0c\u53cd\u6620\u4e86\u6211\u5011\u5c0d\u5353\u8d8a\u6280\u8853\u7684\u5805\u5b9a\u627f\u8afe\uff0c\u4ee5\u53ca\u8207\u5168\u7403\u4f01\u696d\u4e0d\u65b7\u6f14\u8b8a\u7684\u9700\u6c42\u5728\u7b56\u7565\u4e0a\u4fdd\u6301\u4e00\u81f4\u3002\u300dComarch \u8aee\u8a62\u7e3d\u76e3 <span class=\"xn-person\">Sami Nachawati<\/span> \u8868\u793a\uff0c\u300c\u6211\u5011\u5c08\u6ce8\u65bc\u5229\u7528\u4eba\u5de5\u667a\u80fd\uff0c\u4e26\u78ba\u4fdd\u5e73\u53f0\u5177\u5099\u6a21\u7d44\u5316\u53ca\u9ad8\u5ea6\u53ef\u914d\u7f6e\u6027\uff0c\u9019\u8ce6\u4e88\u4e86\u5ba2\u6236\u6240\u9700\u7684\u9748\u6d3b\u6027\uff0c\u4ee5\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6236\u9ad4\u9a57\u3002\u300d<\/p>\n<p><b>\u67e5\u95b1\u5b8c\u6574\u5831\u544a<\/b><\/p>\n<p>\u5982\u6b32\u6aa2\u8996\u5b8c\u6574\u8a55\u4f30\u5167\u5bb9\u4e26\u4e86\u89e3\u66f4\u591a\u95dc\u65bc Comarch \u7684\u6392\u540d\u8cc7\u8a0a\uff0c\u8acb\u5728\u6b64\u8655\u67e5\u95b1\u5b8c\u6574\u7684\u300aThe Forrester Wave\u2122\uff1a2025 \u5e74\u7b2c\u56db\u5b63\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300b\u5831\u544a\uff1a<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=zh-hant&amp;o=4573598-1&amp;h=3862659593&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4573598-1%26h%3D241150883%26u%3Dhttps%253A%252F%252Fwww.comarch.com%252Ftrade-and-services%252Floyalty-marketing%252Fresources%252Fforrester-wave-loyalty-platforms-q4-2025%252F%26a%3Dhttps%253A%252F%252Fwww.comarch.com%252Ftrade-and-services%252Floyalty-marketing%252Fresources%252Fforrester-wave-loyalty-platforms-q4-2025%252F&amp;a=https%3A%2F%2Fwww.comarch.com%2Ftrade-and-services%2Floyalty-marketing%2Fresources%2Fforrester-wave-loyalty-platforms-q4-2025%2F\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\">https:\/\/www.comarch.com\/trade-and-services\/loyalty-marketing\/resources\/forrester-wave-loyalty-platforms-q4-2025\/<\/a><\/p>\n<p>Forrester \u4e0d\u5c0d\u5176\u7814\u7a76\u520a\u7269\u4e2d\u63d0\u53ca\u7684\u4efb\u4f55\u516c\u53f8\u3001\u7522\u54c1\u3001\u54c1\u724c\u6216\u670d\u52d9\u80cc\u66f8\uff0c\u4ea6\u4e0d\u5efa\u8b70\u4efb\u4f55\u4eba\u58eb\u50c5\u6839\u64da\u6b64\u985e\u520a\u7269\u4e2d\u7684\u8a55\u5206\u4f86\u9078\u64c7\u4efb\u4f55\u516c\u53f8\u6216\u54c1\u724c\u7684\u7522\u54c1\u6216\u670d\u52d9\u3002\u8cc7\u8a0a\u4e43\u57fa\u65bc\u73fe\u6709\u6700\u4f73\u8cc7\u6e90\u3002\u610f\u898b\u53cd\u6620\u7576\u6642\u7684\u5224\u65b7\uff0c\u53ef\u80fd\u6703\u6709\u6240\u8b8a\u66f4\u3002\u5982\u6b32\u4e86\u89e3\u66f4\u591a\u8cc7\u8a0a\uff0c\u8acb<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=zh-hant&amp;o=4573598-1&amp;h=2501587227&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4573598-1%26h%3D2275406093%26u%3Dhttps%253A%252F%252Fwww.forrester.com%252Fabout-us%252Fobjectivity%252F%26a%3Dhere&amp;a=%E5%9C%A8%E6%AD%A4\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\">\u5728\u6b64<\/a>\u95b1\u8b80 Forrester \u7684\u5ba2\u89c0\u6027\u8072\u660e\u3002<\/p>\n<p><b>\u95dc\u65bc Comarch<\/b><\/p>\n<p>Comarch \u65bc 1993 \u5e74\u5728\u6ce2\u862d\u514b\u62c9\u79d1\u592b\u6210\u7acb\u3002\u5b83\u662f\u6b50\u6d32\u6700\u5927\u7684 IT \u516c\u53f8\u4e4b\u4e00\uff0c\u70ba\u7d93\u6fdf\u6700\u91cd\u8981\u9818\u57df\u4e2d\u7684\u6ce2\u862d\u53ca\u5168\u7403\u9818\u5148\u54c1\u724c\u57f7\u884c\u9805\u76ee\u3002\u516d\u5927\u6d32 100 \u591a\u500b\u570b\u5bb6\u4e2d\u6578\u4ee5\u842c\u8a08\u7684\u77e5\u540d\u54c1\u724c\u5747\u63a1\u7528 Comarch \u7684\u670d\u52d9\uff0c\u5176\u4e2d\u5305\u62ec\uff1aAllianz\u3001Auchan\u3001BNP Paribas Fortis\u3001BP\u3001Carrefour\u3001Heathrow Airport\u3001Heineken\u3001ING\u3001LG U+\u3001Orange\u3001Telef\u00f3nica\u3001T-Mobile \u53ca Vodafone\u3002<\/p>\n<p>\u806f\u7d61\u65b9\u5f0f\uff1a<a href=\"mailto:michal.ostasz@comarch.com\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\">michal.ostasz@comarch.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u6ce2\u862d\u514b\u62c9\u79d1\u592b2025\u5e7412\u67089&#8230;<\/p>\n","protected":false},"author":16,"featured_media":391059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[40567],"tags":[],"class_list":["post-391058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-40567"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u7368\u7acb\u7814\u7a76\u6a5f\u69cb\u8a55\u4f30\u986f\u793a\uff0cComarch \u7372\u9078\u70ba\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300c\u512a\u79c0\u8868\u73fe\u8005\u300d - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831<\/title>\n<meta name=\"description\" content=\"\u6ce2\u862d\u514b\u62c9\u79d1\u592b2025\u5e7412\u67089\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u8cc7\u8a0a\u79d1\u6280\uff08IT\uff09\u89e3\u6c7a\u65b9\u6848\u53ca\u670d\u52d9\u4f9b\u61c9\u5546 Comarch \u4eca\u65e5\u5ba3\u4f48\uff0c\u5728\u300aThe Forrester Wave\u2122\uff1a2025 \u5e74\u7b2c\u56db\u5b63\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300b\u5831\u544a\u4e2d\u7372\u8a55\u70ba\u300c\u512a\u79c0\u8868\u73fe\u8005\u300d\u3002\u8a72\u5831\u544a\u7531 John Pedini \u64b0\u5beb\uff0c\u8a55\u4f30\u4e86\u696d\u5167\u6700\u91cd\u8981\u7684\u4f9b\u61c9\u5546\uff0c\u65e8\u5728\u5354\u52a9\u5c08\u696d\u4eba\u58eb\u9078\u64c7\u5207\u5408\u5176\u9700\u6c42\u7684\u5408\u4f5c\u5925\u4f34\u3002 \u6230\u7565\u9858\u666f Forrester \u5831\u544a\u6307\u51fa\uff1a\u300cComarch \u6700\u9069\u5408\u90a3\u4e9b\u9700\u8981\u5728\u822a\u7a7a\u3001\u71c3\u6cb9\u96f6\u552e\u53ca\u91d1\u878d\u670d\u52d9\u9818\u57df\u5177\u5099\u884c\u696d\u5c08\u696d\u77e5\u8b58\u7684\u5168\u7403\u6027\u3001\u591a\u54c1\u724c\u53ca\u591a\u5730\u5340\u4f01\u696d\u3002\u300d \u5831\u544a\u4ea6\u6307\u51fa\uff1a\u300cComarch \u8996\u5fe0\u8aa0\u5ea6\u6280\u8853\u70ba\u5ba2\u6236\u9ad4\u9a57\u53ca\u884c\u92b7\u79d1\u6280\u7684\u50ac\u5316\u5291\uff0c\u56e0\u6b64\u5176\u767c\u5c55\u85cd\u5716\u5c08\u6ce8\u65bc\u81ea\u52d5\u5316\u3001\u4eba\u5de5\u667a\u80fd\u53ca\u6a21\u7d44\u5316\u3002\u300d \u793e\u7fa4\u8207\u7528\u6236\u53c3\u8207\u5ea6 \u5728\u672c\u6b21\u8a55\u4f30\u4e2d\uff0cComarch \u5728\u300c\u793e\u7fa4\u300d\u6e96\u5247\u4e2d\u7372\u5f97\u6700\u9ad8\u5206\u3002\u5831\u544a\u6307\u51fa\uff1a\u300cComarch \u64c1\u6709\u6975\u5176\u983b\u7e41\u7684\u73fe\u5834\u6d3b\u52d5\u5b89\u6392\uff0c\u4ee5\u53ca\u9f90\u5927\u7684\u7db2\u4e0a\u793e\u7fa4\uff0c\u4f9b\u7528\u6236\u5b78\u7fd2\u53ca\u8a0e\u8ad6\u6700\u4f73\u5be6\u8e10\u3002\u300d \u300c\u6211\u5011\u76f8\u4fe1\uff0c\u6211\u5011\u5728 Forrester Wave \u8a55\u4f30\u4e2d\u7684\u6392\u540d\uff0c\u53cd\u6620\u4e86\u6211\u5011\u5c0d\u5353\u8d8a\u6280\u8853\u7684\u5805\u5b9a\u627f\u8afe\uff0c\u4ee5\u53ca\u8207\u5168\u7403\u4f01\u696d\u4e0d\u65b7\u6f14\u8b8a\u7684\u9700\u6c42\u5728\u7b56\u7565\u4e0a\u4fdd\u6301\u4e00\u81f4\u3002\u300dComarch \u8aee\u8a62\u7e3d\u76e3 Sami Nachawati \u8868\u793a\uff0c\u300c\u6211\u5011\u5c08\u6ce8\u65bc\u5229\u7528\u4eba\u5de5\u667a\u80fd\uff0c\u4e26\u78ba\u4fdd\u5e73\u53f0\u5177\u5099\u6a21\u7d44\u5316\u53ca\u9ad8\u5ea6\u53ef\u914d\u7f6e\u6027\uff0c\u9019\u8ce6\u4e88\u4e86\u5ba2\u6236\u6240\u9700\u7684\u9748\u6d3b\u6027\uff0c\u4ee5\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6236\u9ad4\u9a57\u3002\u300d \u67e5\u95b1\u5b8c\u6574\u5831\u544a \u5982\u6b32\u6aa2\u8996\u5b8c\u6574\u8a55\u4f30\u5167\u5bb9\u4e26\u4e86\u89e3\u66f4\u591a\u95dc\u65bc Comarch \u7684\u6392\u540d\u8cc7\u8a0a\uff0c\u8acb\u5728\u6b64\u8655\u67e5\u95b1\u5b8c\u6574\u7684\u300aThe Forrester Wave\u2122\uff1a2025 \u5e74\u7b2c\u56db\u5b63\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300b\u5831\u544a\uff1ahttps:\/\/www.comarch.com\/trade-and-services\/loyalty-marketing\/resources\/forrester-wave-loyalty-platforms-q4-2025\/ Forrester \u4e0d\u5c0d\u5176\u7814\u7a76\u520a\u7269\u4e2d\u63d0\u53ca\u7684\u4efb\u4f55\u516c\u53f8\u3001\u7522\u54c1\u3001\u54c1\u724c\u6216\u670d\u52d9\u80cc\u66f8\uff0c\u4ea6\u4e0d\u5efa\u8b70\u4efb\u4f55\u4eba\u58eb\u50c5\u6839\u64da\u6b64\u985e\u520a\u7269\u4e2d\u7684\u8a55\u5206\u4f86\u9078\u64c7\u4efb\u4f55\u516c\u53f8\u6216\u54c1\u724c\u7684\u7522\u54c1\u6216\u670d\u52d9\u3002\u8cc7\u8a0a\u4e43\u57fa\u65bc\u73fe\u6709\u6700\u4f73\u8cc7\u6e90\u3002\u610f\u898b\u53cd\u6620\u7576\u6642\u7684\u5224\u65b7\uff0c\u53ef\u80fd\u6703\u6709\u6240\u8b8a\u66f4\u3002\u5982\u6b32\u4e86\u89e3\u66f4\u591a\u8cc7\u8a0a\uff0c\u8acb\u5728\u6b64\u95b1\u8b80 Forrester \u7684\u5ba2\u89c0\u6027\u8072\u660e\u3002 \u95dc\u65bc Comarch Comarch \u65bc 1993 \u5e74\u5728\u6ce2\u862d\u514b\u62c9\u79d1\u592b\u6210\u7acb\u3002\u5b83\u662f\u6b50\u6d32\u6700\u5927\u7684 IT \u516c\u53f8\u4e4b\u4e00\uff0c\u70ba\u7d93\u6fdf\u6700\u91cd\u8981\u9818\u57df\u4e2d\u7684\u6ce2\u862d\u53ca\u5168\u7403\u9818\u5148\u54c1\u724c\u57f7\u884c\u9805\u76ee\u3002\u516d\u5927\u6d32 100 \u591a\u500b\u570b\u5bb6\u4e2d\u6578\u4ee5\u842c\u8a08\u7684\u77e5\u540d\u54c1\u724c\u5747\u63a1\u7528 Comarch \u7684\u670d\u52d9\uff0c\u5176\u4e2d\u5305\u62ec\uff1aAllianz\u3001Auchan\u3001BNP Paribas Fortis\u3001BP\u3001Carrefour\u3001Heathrow Airport\u3001Heineken\u3001ING\u3001LG U+\u3001Orange\u3001Telef\u00f3nica\u3001T-Mobile \u53ca Vodafone\u3002 \u806f\u7d61\u65b9\u5f0f\uff1amichal.ostasz@comarch.com\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingtungtimes.com.tw\/?p=391058\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u7368\u7acb\u7814\u7a76\u6a5f\u69cb\u8a55\u4f30\u986f\u793a\uff0cComarch \u7372\u9078\u70ba\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300c\u512a\u79c0\u8868\u73fe\u8005\u300d - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"og:description\" content=\"\u6ce2\u862d\u514b\u62c9\u79d1\u592b2025\u5e7412\u67089\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u8cc7\u8a0a\u79d1\u6280\uff08IT\uff09\u89e3\u6c7a\u65b9\u6848\u53ca\u670d\u52d9\u4f9b\u61c9\u5546 Comarch \u4eca\u65e5\u5ba3\u4f48\uff0c\u5728\u300aThe Forrester Wave\u2122\uff1a2025 \u5e74\u7b2c\u56db\u5b63\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300b\u5831\u544a\u4e2d\u7372\u8a55\u70ba\u300c\u512a\u79c0\u8868\u73fe\u8005\u300d\u3002\u8a72\u5831\u544a\u7531 John Pedini \u64b0\u5beb\uff0c\u8a55\u4f30\u4e86\u696d\u5167\u6700\u91cd\u8981\u7684\u4f9b\u61c9\u5546\uff0c\u65e8\u5728\u5354\u52a9\u5c08\u696d\u4eba\u58eb\u9078\u64c7\u5207\u5408\u5176\u9700\u6c42\u7684\u5408\u4f5c\u5925\u4f34\u3002 \u6230\u7565\u9858\u666f Forrester \u5831\u544a\u6307\u51fa\uff1a\u300cComarch \u6700\u9069\u5408\u90a3\u4e9b\u9700\u8981\u5728\u822a\u7a7a\u3001\u71c3\u6cb9\u96f6\u552e\u53ca\u91d1\u878d\u670d\u52d9\u9818\u57df\u5177\u5099\u884c\u696d\u5c08\u696d\u77e5\u8b58\u7684\u5168\u7403\u6027\u3001\u591a\u54c1\u724c\u53ca\u591a\u5730\u5340\u4f01\u696d\u3002\u300d \u5831\u544a\u4ea6\u6307\u51fa\uff1a\u300cComarch \u8996\u5fe0\u8aa0\u5ea6\u6280\u8853\u70ba\u5ba2\u6236\u9ad4\u9a57\u53ca\u884c\u92b7\u79d1\u6280\u7684\u50ac\u5316\u5291\uff0c\u56e0\u6b64\u5176\u767c\u5c55\u85cd\u5716\u5c08\u6ce8\u65bc\u81ea\u52d5\u5316\u3001\u4eba\u5de5\u667a\u80fd\u53ca\u6a21\u7d44\u5316\u3002\u300d \u793e\u7fa4\u8207\u7528\u6236\u53c3\u8207\u5ea6 \u5728\u672c\u6b21\u8a55\u4f30\u4e2d\uff0cComarch \u5728\u300c\u793e\u7fa4\u300d\u6e96\u5247\u4e2d\u7372\u5f97\u6700\u9ad8\u5206\u3002\u5831\u544a\u6307\u51fa\uff1a\u300cComarch \u64c1\u6709\u6975\u5176\u983b\u7e41\u7684\u73fe\u5834\u6d3b\u52d5\u5b89\u6392\uff0c\u4ee5\u53ca\u9f90\u5927\u7684\u7db2\u4e0a\u793e\u7fa4\uff0c\u4f9b\u7528\u6236\u5b78\u7fd2\u53ca\u8a0e\u8ad6\u6700\u4f73\u5be6\u8e10\u3002\u300d \u300c\u6211\u5011\u76f8\u4fe1\uff0c\u6211\u5011\u5728 Forrester Wave \u8a55\u4f30\u4e2d\u7684\u6392\u540d\uff0c\u53cd\u6620\u4e86\u6211\u5011\u5c0d\u5353\u8d8a\u6280\u8853\u7684\u5805\u5b9a\u627f\u8afe\uff0c\u4ee5\u53ca\u8207\u5168\u7403\u4f01\u696d\u4e0d\u65b7\u6f14\u8b8a\u7684\u9700\u6c42\u5728\u7b56\u7565\u4e0a\u4fdd\u6301\u4e00\u81f4\u3002\u300dComarch \u8aee\u8a62\u7e3d\u76e3 Sami Nachawati \u8868\u793a\uff0c\u300c\u6211\u5011\u5c08\u6ce8\u65bc\u5229\u7528\u4eba\u5de5\u667a\u80fd\uff0c\u4e26\u78ba\u4fdd\u5e73\u53f0\u5177\u5099\u6a21\u7d44\u5316\u53ca\u9ad8\u5ea6\u53ef\u914d\u7f6e\u6027\uff0c\u9019\u8ce6\u4e88\u4e86\u5ba2\u6236\u6240\u9700\u7684\u9748\u6d3b\u6027\uff0c\u4ee5\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6236\u9ad4\u9a57\u3002\u300d \u67e5\u95b1\u5b8c\u6574\u5831\u544a \u5982\u6b32\u6aa2\u8996\u5b8c\u6574\u8a55\u4f30\u5167\u5bb9\u4e26\u4e86\u89e3\u66f4\u591a\u95dc\u65bc Comarch \u7684\u6392\u540d\u8cc7\u8a0a\uff0c\u8acb\u5728\u6b64\u8655\u67e5\u95b1\u5b8c\u6574\u7684\u300aThe Forrester Wave\u2122\uff1a2025 \u5e74\u7b2c\u56db\u5b63\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300b\u5831\u544a\uff1ahttps:\/\/www.comarch.com\/trade-and-services\/loyalty-marketing\/resources\/forrester-wave-loyalty-platforms-q4-2025\/ Forrester \u4e0d\u5c0d\u5176\u7814\u7a76\u520a\u7269\u4e2d\u63d0\u53ca\u7684\u4efb\u4f55\u516c\u53f8\u3001\u7522\u54c1\u3001\u54c1\u724c\u6216\u670d\u52d9\u80cc\u66f8\uff0c\u4ea6\u4e0d\u5efa\u8b70\u4efb\u4f55\u4eba\u58eb\u50c5\u6839\u64da\u6b64\u985e\u520a\u7269\u4e2d\u7684\u8a55\u5206\u4f86\u9078\u64c7\u4efb\u4f55\u516c\u53f8\u6216\u54c1\u724c\u7684\u7522\u54c1\u6216\u670d\u52d9\u3002\u8cc7\u8a0a\u4e43\u57fa\u65bc\u73fe\u6709\u6700\u4f73\u8cc7\u6e90\u3002\u610f\u898b\u53cd\u6620\u7576\u6642\u7684\u5224\u65b7\uff0c\u53ef\u80fd\u6703\u6709\u6240\u8b8a\u66f4\u3002\u5982\u6b32\u4e86\u89e3\u66f4\u591a\u8cc7\u8a0a\uff0c\u8acb\u5728\u6b64\u95b1\u8b80 Forrester \u7684\u5ba2\u89c0\u6027\u8072\u660e\u3002 \u95dc\u65bc Comarch Comarch \u65bc 1993 \u5e74\u5728\u6ce2\u862d\u514b\u62c9\u79d1\u592b\u6210\u7acb\u3002\u5b83\u662f\u6b50\u6d32\u6700\u5927\u7684 IT \u516c\u53f8\u4e4b\u4e00\uff0c\u70ba\u7d93\u6fdf\u6700\u91cd\u8981\u9818\u57df\u4e2d\u7684\u6ce2\u862d\u53ca\u5168\u7403\u9818\u5148\u54c1\u724c\u57f7\u884c\u9805\u76ee\u3002\u516d\u5927\u6d32 100 \u591a\u500b\u570b\u5bb6\u4e2d\u6578\u4ee5\u842c\u8a08\u7684\u77e5\u540d\u54c1\u724c\u5747\u63a1\u7528 Comarch \u7684\u670d\u52d9\uff0c\u5176\u4e2d\u5305\u62ec\uff1aAllianz\u3001Auchan\u3001BNP Paribas Fortis\u3001BP\u3001Carrefour\u3001Heathrow Airport\u3001Heineken\u3001ING\u3001LG U+\u3001Orange\u3001Telef\u00f3nica\u3001T-Mobile \u53ca Vodafone\u3002 \u806f\u7d61\u65b9\u5f0f\uff1amichal.ostasz@comarch.com\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingtungtimes.com.tw\/?p=391058\" \/>\n<meta property=\"og:site_name\" content=\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pingtungnews\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-09T15:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1706\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u7f8e\u901a\u793e\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u7f8e\u901a\u793e\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=391058#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=391058\"},\"author\":{\"name\":\"\u7f8e\u901a\u793e\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/person\\\/683b937f29ec1537972f6c41e22a2cf3\"},\"headline\":\"\u7368\u7acb\u7814\u7a76\u6a5f\u69cb\u8a55\u4f30\u986f\u793a\uff0cComarch \u7372\u9078\u70ba\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300c\u512a\u79c0\u8868\u73fe\u8005\u300d\",\"datePublished\":\"2025-12-09T15:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=391058\"},\"wordCount\":60,\"publisher\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=391058#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/COMARCH_Logo.jpg\",\"articleSection\":[\"\u7f8e\u901a\u793e\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=391058\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=391058\",\"name\":\"\u7368\u7acb\u7814\u7a76\u6a5f\u69cb\u8a55\u4f30\u986f\u793a\uff0cComarch \u7372\u9078\u70ba\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300c\u512a\u79c0\u8868\u73fe\u8005\u300d - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=391058#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=391058#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/COMARCH_Logo.jpg\",\"datePublished\":\"2025-12-09T15:00:00+00:00\",\"description\":\"\u6ce2\u862d\u514b\u62c9\u79d1\u592b2025\u5e7412\u67089\u65e5 \\\/\u7f8e\u901a\u793e\\\/ -- \u5168\u7403\u8cc7\u8a0a\u79d1\u6280\uff08IT\uff09\u89e3\u6c7a\u65b9\u6848\u53ca\u670d\u52d9\u4f9b\u61c9\u5546 Comarch \u4eca\u65e5\u5ba3\u4f48\uff0c\u5728\u300aThe Forrester Wave\u2122\uff1a2025 \u5e74\u7b2c\u56db\u5b63\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300b\u5831\u544a\u4e2d\u7372\u8a55\u70ba\u300c\u512a\u79c0\u8868\u73fe\u8005\u300d\u3002\u8a72\u5831\u544a\u7531 John Pedini \u64b0\u5beb\uff0c\u8a55\u4f30\u4e86\u696d\u5167\u6700\u91cd\u8981\u7684\u4f9b\u61c9\u5546\uff0c\u65e8\u5728\u5354\u52a9\u5c08\u696d\u4eba\u58eb\u9078\u64c7\u5207\u5408\u5176\u9700\u6c42\u7684\u5408\u4f5c\u5925\u4f34\u3002 \u6230\u7565\u9858\u666f Forrester \u5831\u544a\u6307\u51fa\uff1a\u300cComarch \u6700\u9069\u5408\u90a3\u4e9b\u9700\u8981\u5728\u822a\u7a7a\u3001\u71c3\u6cb9\u96f6\u552e\u53ca\u91d1\u878d\u670d\u52d9\u9818\u57df\u5177\u5099\u884c\u696d\u5c08\u696d\u77e5\u8b58\u7684\u5168\u7403\u6027\u3001\u591a\u54c1\u724c\u53ca\u591a\u5730\u5340\u4f01\u696d\u3002\u300d \u5831\u544a\u4ea6\u6307\u51fa\uff1a\u300cComarch \u8996\u5fe0\u8aa0\u5ea6\u6280\u8853\u70ba\u5ba2\u6236\u9ad4\u9a57\u53ca\u884c\u92b7\u79d1\u6280\u7684\u50ac\u5316\u5291\uff0c\u56e0\u6b64\u5176\u767c\u5c55\u85cd\u5716\u5c08\u6ce8\u65bc\u81ea\u52d5\u5316\u3001\u4eba\u5de5\u667a\u80fd\u53ca\u6a21\u7d44\u5316\u3002\u300d \u793e\u7fa4\u8207\u7528\u6236\u53c3\u8207\u5ea6 \u5728\u672c\u6b21\u8a55\u4f30\u4e2d\uff0cComarch \u5728\u300c\u793e\u7fa4\u300d\u6e96\u5247\u4e2d\u7372\u5f97\u6700\u9ad8\u5206\u3002\u5831\u544a\u6307\u51fa\uff1a\u300cComarch \u64c1\u6709\u6975\u5176\u983b\u7e41\u7684\u73fe\u5834\u6d3b\u52d5\u5b89\u6392\uff0c\u4ee5\u53ca\u9f90\u5927\u7684\u7db2\u4e0a\u793e\u7fa4\uff0c\u4f9b\u7528\u6236\u5b78\u7fd2\u53ca\u8a0e\u8ad6\u6700\u4f73\u5be6\u8e10\u3002\u300d \u300c\u6211\u5011\u76f8\u4fe1\uff0c\u6211\u5011\u5728 Forrester Wave \u8a55\u4f30\u4e2d\u7684\u6392\u540d\uff0c\u53cd\u6620\u4e86\u6211\u5011\u5c0d\u5353\u8d8a\u6280\u8853\u7684\u5805\u5b9a\u627f\u8afe\uff0c\u4ee5\u53ca\u8207\u5168\u7403\u4f01\u696d\u4e0d\u65b7\u6f14\u8b8a\u7684\u9700\u6c42\u5728\u7b56\u7565\u4e0a\u4fdd\u6301\u4e00\u81f4\u3002\u300dComarch \u8aee\u8a62\u7e3d\u76e3 Sami Nachawati \u8868\u793a\uff0c\u300c\u6211\u5011\u5c08\u6ce8\u65bc\u5229\u7528\u4eba\u5de5\u667a\u80fd\uff0c\u4e26\u78ba\u4fdd\u5e73\u53f0\u5177\u5099\u6a21\u7d44\u5316\u53ca\u9ad8\u5ea6\u53ef\u914d\u7f6e\u6027\uff0c\u9019\u8ce6\u4e88\u4e86\u5ba2\u6236\u6240\u9700\u7684\u9748\u6d3b\u6027\uff0c\u4ee5\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6236\u9ad4\u9a57\u3002\u300d \u67e5\u95b1\u5b8c\u6574\u5831\u544a \u5982\u6b32\u6aa2\u8996\u5b8c\u6574\u8a55\u4f30\u5167\u5bb9\u4e26\u4e86\u89e3\u66f4\u591a\u95dc\u65bc Comarch \u7684\u6392\u540d\u8cc7\u8a0a\uff0c\u8acb\u5728\u6b64\u8655\u67e5\u95b1\u5b8c\u6574\u7684\u300aThe Forrester Wave\u2122\uff1a2025 \u5e74\u7b2c\u56db\u5b63\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300b\u5831\u544a\uff1ahttps:\\\/\\\/www.comarch.com\\\/trade-and-services\\\/loyalty-marketing\\\/resources\\\/forrester-wave-loyalty-platforms-q4-2025\\\/ Forrester 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Forrester \u5831\u544a\u6307\u51fa\uff1a\u300cComarch \u6700\u9069\u5408\u90a3\u4e9b\u9700\u8981\u5728\u822a\u7a7a\u3001\u71c3\u6cb9\u96f6\u552e\u53ca\u91d1\u878d\u670d\u52d9\u9818\u57df\u5177\u5099\u884c\u696d\u5c08\u696d\u77e5\u8b58\u7684\u5168\u7403\u6027\u3001\u591a\u54c1\u724c\u53ca\u591a\u5730\u5340\u4f01\u696d\u3002\u300d \u5831\u544a\u4ea6\u6307\u51fa\uff1a\u300cComarch \u8996\u5fe0\u8aa0\u5ea6\u6280\u8853\u70ba\u5ba2\u6236\u9ad4\u9a57\u53ca\u884c\u92b7\u79d1\u6280\u7684\u50ac\u5316\u5291\uff0c\u56e0\u6b64\u5176\u767c\u5c55\u85cd\u5716\u5c08\u6ce8\u65bc\u81ea\u52d5\u5316\u3001\u4eba\u5de5\u667a\u80fd\u53ca\u6a21\u7d44\u5316\u3002\u300d \u793e\u7fa4\u8207\u7528\u6236\u53c3\u8207\u5ea6 \u5728\u672c\u6b21\u8a55\u4f30\u4e2d\uff0cComarch \u5728\u300c\u793e\u7fa4\u300d\u6e96\u5247\u4e2d\u7372\u5f97\u6700\u9ad8\u5206\u3002\u5831\u544a\u6307\u51fa\uff1a\u300cComarch 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\u67e5\u95b1\u5b8c\u6574\u5831\u544a \u5982\u6b32\u6aa2\u8996\u5b8c\u6574\u8a55\u4f30\u5167\u5bb9\u4e26\u4e86\u89e3\u66f4\u591a\u95dc\u65bc Comarch \u7684\u6392\u540d\u8cc7\u8a0a\uff0c\u8acb\u5728\u6b64\u8655\u67e5\u95b1\u5b8c\u6574\u7684\u300aThe Forrester Wave\u2122\uff1a2025 \u5e74\u7b2c\u56db\u5b63\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300b\u5831\u544a\uff1ahttps:\/\/www.comarch.com\/trade-and-services\/loyalty-marketing\/resources\/forrester-wave-loyalty-platforms-q4-2025\/ Forrester \u4e0d\u5c0d\u5176\u7814\u7a76\u520a\u7269\u4e2d\u63d0\u53ca\u7684\u4efb\u4f55\u516c\u53f8\u3001\u7522\u54c1\u3001\u54c1\u724c\u6216\u670d\u52d9\u80cc\u66f8\uff0c\u4ea6\u4e0d\u5efa\u8b70\u4efb\u4f55\u4eba\u58eb\u50c5\u6839\u64da\u6b64\u985e\u520a\u7269\u4e2d\u7684\u8a55\u5206\u4f86\u9078\u64c7\u4efb\u4f55\u516c\u53f8\u6216\u54c1\u724c\u7684\u7522\u54c1\u6216\u670d\u52d9\u3002\u8cc7\u8a0a\u4e43\u57fa\u65bc\u73fe\u6709\u6700\u4f73\u8cc7\u6e90\u3002\u610f\u898b\u53cd\u6620\u7576\u6642\u7684\u5224\u65b7\uff0c\u53ef\u80fd\u6703\u6709\u6240\u8b8a\u66f4\u3002\u5982\u6b32\u4e86\u89e3\u66f4\u591a\u8cc7\u8a0a\uff0c\u8acb\u5728\u6b64\u95b1\u8b80 Forrester \u7684\u5ba2\u89c0\u6027\u8072\u660e\u3002 \u95dc\u65bc Comarch Comarch \u65bc 1993 \u5e74\u5728\u6ce2\u862d\u514b\u62c9\u79d1\u592b\u6210\u7acb\u3002\u5b83\u662f\u6b50\u6d32\u6700\u5927\u7684 IT \u516c\u53f8\u4e4b\u4e00\uff0c\u70ba\u7d93\u6fdf\u6700\u91cd\u8981\u9818\u57df\u4e2d\u7684\u6ce2\u862d\u53ca\u5168\u7403\u9818\u5148\u54c1\u724c\u57f7\u884c\u9805\u76ee\u3002\u516d\u5927\u6d32 100 \u591a\u500b\u570b\u5bb6\u4e2d\u6578\u4ee5\u842c\u8a08\u7684\u77e5\u540d\u54c1\u724c\u5747\u63a1\u7528 Comarch \u7684\u670d\u52d9\uff0c\u5176\u4e2d\u5305\u62ec\uff1aAllianz\u3001Auchan\u3001BNP Paribas Fortis\u3001BP\u3001Carrefour\u3001Heathrow Airport\u3001Heineken\u3001ING\u3001LG U+\u3001Orange\u3001Telef\u00f3nica\u3001T-Mobile \u53ca Vodafone\u3002 \u806f\u7d61\u65b9\u5f0f\uff1amichal.ostasz@comarch.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingtungtimes.com.tw\/?p=391058","og_locale":"zh_TW","og_type":"article","og_title":"\u7368\u7acb\u7814\u7a76\u6a5f\u69cb\u8a55\u4f30\u986f\u793a\uff0cComarch \u7372\u9078\u70ba\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300c\u512a\u79c0\u8868\u73fe\u8005\u300d - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","og_description":"\u6ce2\u862d\u514b\u62c9\u79d1\u592b2025\u5e7412\u67089\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u8cc7\u8a0a\u79d1\u6280\uff08IT\uff09\u89e3\u6c7a\u65b9\u6848\u53ca\u670d\u52d9\u4f9b\u61c9\u5546 Comarch \u4eca\u65e5\u5ba3\u4f48\uff0c\u5728\u300aThe Forrester Wave\u2122\uff1a2025 \u5e74\u7b2c\u56db\u5b63\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300b\u5831\u544a\u4e2d\u7372\u8a55\u70ba\u300c\u512a\u79c0\u8868\u73fe\u8005\u300d\u3002\u8a72\u5831\u544a\u7531 John Pedini \u64b0\u5beb\uff0c\u8a55\u4f30\u4e86\u696d\u5167\u6700\u91cd\u8981\u7684\u4f9b\u61c9\u5546\uff0c\u65e8\u5728\u5354\u52a9\u5c08\u696d\u4eba\u58eb\u9078\u64c7\u5207\u5408\u5176\u9700\u6c42\u7684\u5408\u4f5c\u5925\u4f34\u3002 \u6230\u7565\u9858\u666f Forrester \u5831\u544a\u6307\u51fa\uff1a\u300cComarch \u6700\u9069\u5408\u90a3\u4e9b\u9700\u8981\u5728\u822a\u7a7a\u3001\u71c3\u6cb9\u96f6\u552e\u53ca\u91d1\u878d\u670d\u52d9\u9818\u57df\u5177\u5099\u884c\u696d\u5c08\u696d\u77e5\u8b58\u7684\u5168\u7403\u6027\u3001\u591a\u54c1\u724c\u53ca\u591a\u5730\u5340\u4f01\u696d\u3002\u300d \u5831\u544a\u4ea6\u6307\u51fa\uff1a\u300cComarch \u8996\u5fe0\u8aa0\u5ea6\u6280\u8853\u70ba\u5ba2\u6236\u9ad4\u9a57\u53ca\u884c\u92b7\u79d1\u6280\u7684\u50ac\u5316\u5291\uff0c\u56e0\u6b64\u5176\u767c\u5c55\u85cd\u5716\u5c08\u6ce8\u65bc\u81ea\u52d5\u5316\u3001\u4eba\u5de5\u667a\u80fd\u53ca\u6a21\u7d44\u5316\u3002\u300d \u793e\u7fa4\u8207\u7528\u6236\u53c3\u8207\u5ea6 \u5728\u672c\u6b21\u8a55\u4f30\u4e2d\uff0cComarch \u5728\u300c\u793e\u7fa4\u300d\u6e96\u5247\u4e2d\u7372\u5f97\u6700\u9ad8\u5206\u3002\u5831\u544a\u6307\u51fa\uff1a\u300cComarch \u64c1\u6709\u6975\u5176\u983b\u7e41\u7684\u73fe\u5834\u6d3b\u52d5\u5b89\u6392\uff0c\u4ee5\u53ca\u9f90\u5927\u7684\u7db2\u4e0a\u793e\u7fa4\uff0c\u4f9b\u7528\u6236\u5b78\u7fd2\u53ca\u8a0e\u8ad6\u6700\u4f73\u5be6\u8e10\u3002\u300d \u300c\u6211\u5011\u76f8\u4fe1\uff0c\u6211\u5011\u5728 Forrester Wave \u8a55\u4f30\u4e2d\u7684\u6392\u540d\uff0c\u53cd\u6620\u4e86\u6211\u5011\u5c0d\u5353\u8d8a\u6280\u8853\u7684\u5805\u5b9a\u627f\u8afe\uff0c\u4ee5\u53ca\u8207\u5168\u7403\u4f01\u696d\u4e0d\u65b7\u6f14\u8b8a\u7684\u9700\u6c42\u5728\u7b56\u7565\u4e0a\u4fdd\u6301\u4e00\u81f4\u3002\u300dComarch \u8aee\u8a62\u7e3d\u76e3 Sami Nachawati \u8868\u793a\uff0c\u300c\u6211\u5011\u5c08\u6ce8\u65bc\u5229\u7528\u4eba\u5de5\u667a\u80fd\uff0c\u4e26\u78ba\u4fdd\u5e73\u53f0\u5177\u5099\u6a21\u7d44\u5316\u53ca\u9ad8\u5ea6\u53ef\u914d\u7f6e\u6027\uff0c\u9019\u8ce6\u4e88\u4e86\u5ba2\u6236\u6240\u9700\u7684\u9748\u6d3b\u6027\uff0c\u4ee5\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6236\u9ad4\u9a57\u3002\u300d \u67e5\u95b1\u5b8c\u6574\u5831\u544a \u5982\u6b32\u6aa2\u8996\u5b8c\u6574\u8a55\u4f30\u5167\u5bb9\u4e26\u4e86\u89e3\u66f4\u591a\u95dc\u65bc Comarch \u7684\u6392\u540d\u8cc7\u8a0a\uff0c\u8acb\u5728\u6b64\u8655\u67e5\u95b1\u5b8c\u6574\u7684\u300aThe Forrester Wave\u2122\uff1a2025 \u5e74\u7b2c\u56db\u5b63\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300b\u5831\u544a\uff1ahttps:\/\/www.comarch.com\/trade-and-services\/loyalty-marketing\/resources\/forrester-wave-loyalty-platforms-q4-2025\/ Forrester \u4e0d\u5c0d\u5176\u7814\u7a76\u520a\u7269\u4e2d\u63d0\u53ca\u7684\u4efb\u4f55\u516c\u53f8\u3001\u7522\u54c1\u3001\u54c1\u724c\u6216\u670d\u52d9\u80cc\u66f8\uff0c\u4ea6\u4e0d\u5efa\u8b70\u4efb\u4f55\u4eba\u58eb\u50c5\u6839\u64da\u6b64\u985e\u520a\u7269\u4e2d\u7684\u8a55\u5206\u4f86\u9078\u64c7\u4efb\u4f55\u516c\u53f8\u6216\u54c1\u724c\u7684\u7522\u54c1\u6216\u670d\u52d9\u3002\u8cc7\u8a0a\u4e43\u57fa\u65bc\u73fe\u6709\u6700\u4f73\u8cc7\u6e90\u3002\u610f\u898b\u53cd\u6620\u7576\u6642\u7684\u5224\u65b7\uff0c\u53ef\u80fd\u6703\u6709\u6240\u8b8a\u66f4\u3002\u5982\u6b32\u4e86\u89e3\u66f4\u591a\u8cc7\u8a0a\uff0c\u8acb\u5728\u6b64\u95b1\u8b80 Forrester \u7684\u5ba2\u89c0\u6027\u8072\u660e\u3002 \u95dc\u65bc Comarch Comarch \u65bc 1993 \u5e74\u5728\u6ce2\u862d\u514b\u62c9\u79d1\u592b\u6210\u7acb\u3002\u5b83\u662f\u6b50\u6d32\u6700\u5927\u7684 IT \u516c\u53f8\u4e4b\u4e00\uff0c\u70ba\u7d93\u6fdf\u6700\u91cd\u8981\u9818\u57df\u4e2d\u7684\u6ce2\u862d\u53ca\u5168\u7403\u9818\u5148\u54c1\u724c\u57f7\u884c\u9805\u76ee\u3002\u516d\u5927\u6d32 100 \u591a\u500b\u570b\u5bb6\u4e2d\u6578\u4ee5\u842c\u8a08\u7684\u77e5\u540d\u54c1\u724c\u5747\u63a1\u7528 Comarch \u7684\u670d\u52d9\uff0c\u5176\u4e2d\u5305\u62ec\uff1aAllianz\u3001Auchan\u3001BNP Paribas Fortis\u3001BP\u3001Carrefour\u3001Heathrow Airport\u3001Heineken\u3001ING\u3001LG U+\u3001Orange\u3001Telef\u00f3nica\u3001T-Mobile \u53ca Vodafone\u3002 \u806f\u7d61\u65b9\u5f0f\uff1amichal.ostasz@comarch.com","og_url":"https:\/\/pingtungtimes.com.tw\/?p=391058","og_site_name":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","article_publisher":"https:\/\/www.facebook.com\/pingtungnews","article_published_time":"2025-12-09T15:00:00+00:00","og_image":[{"width":1706,"height":960,"url":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png","type":"image\/jpeg"}],"author":"\u7f8e\u901a\u793e","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005:":"\u7f8e\u901a\u793e"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/pingtungtimes.com.tw\/?p=391058#article","isPartOf":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=391058"},"author":{"name":"\u7f8e\u901a\u793e","@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/person\/683b937f29ec1537972f6c41e22a2cf3"},"headline":"\u7368\u7acb\u7814\u7a76\u6a5f\u69cb\u8a55\u4f30\u986f\u793a\uff0cComarch 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\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","isPartOf":{"@id":"https:\/\/pingtungtimes.com.tw\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=391058#primaryimage"},"image":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=391058#primaryimage"},"thumbnailUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2025\/12\/COMARCH_Logo.jpg","datePublished":"2025-12-09T15:00:00+00:00","description":"\u6ce2\u862d\u514b\u62c9\u79d1\u592b2025\u5e7412\u67089\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u8cc7\u8a0a\u79d1\u6280\uff08IT\uff09\u89e3\u6c7a\u65b9\u6848\u53ca\u670d\u52d9\u4f9b\u61c9\u5546 Comarch \u4eca\u65e5\u5ba3\u4f48\uff0c\u5728\u300aThe Forrester Wave\u2122\uff1a2025 \u5e74\u7b2c\u56db\u5b63\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300b\u5831\u544a\u4e2d\u7372\u8a55\u70ba\u300c\u512a\u79c0\u8868\u73fe\u8005\u300d\u3002\u8a72\u5831\u544a\u7531 John Pedini \u64b0\u5beb\uff0c\u8a55\u4f30\u4e86\u696d\u5167\u6700\u91cd\u8981\u7684\u4f9b\u61c9\u5546\uff0c\u65e8\u5728\u5354\u52a9\u5c08\u696d\u4eba\u58eb\u9078\u64c7\u5207\u5408\u5176\u9700\u6c42\u7684\u5408\u4f5c\u5925\u4f34\u3002 \u6230\u7565\u9858\u666f Forrester \u5831\u544a\u6307\u51fa\uff1a\u300cComarch \u6700\u9069\u5408\u90a3\u4e9b\u9700\u8981\u5728\u822a\u7a7a\u3001\u71c3\u6cb9\u96f6\u552e\u53ca\u91d1\u878d\u670d\u52d9\u9818\u57df\u5177\u5099\u884c\u696d\u5c08\u696d\u77e5\u8b58\u7684\u5168\u7403\u6027\u3001\u591a\u54c1\u724c\u53ca\u591a\u5730\u5340\u4f01\u696d\u3002\u300d \u5831\u544a\u4ea6\u6307\u51fa\uff1a\u300cComarch \u8996\u5fe0\u8aa0\u5ea6\u6280\u8853\u70ba\u5ba2\u6236\u9ad4\u9a57\u53ca\u884c\u92b7\u79d1\u6280\u7684\u50ac\u5316\u5291\uff0c\u56e0\u6b64\u5176\u767c\u5c55\u85cd\u5716\u5c08\u6ce8\u65bc\u81ea\u52d5\u5316\u3001\u4eba\u5de5\u667a\u80fd\u53ca\u6a21\u7d44\u5316\u3002\u300d \u793e\u7fa4\u8207\u7528\u6236\u53c3\u8207\u5ea6 \u5728\u672c\u6b21\u8a55\u4f30\u4e2d\uff0cComarch \u5728\u300c\u793e\u7fa4\u300d\u6e96\u5247\u4e2d\u7372\u5f97\u6700\u9ad8\u5206\u3002\u5831\u544a\u6307\u51fa\uff1a\u300cComarch \u64c1\u6709\u6975\u5176\u983b\u7e41\u7684\u73fe\u5834\u6d3b\u52d5\u5b89\u6392\uff0c\u4ee5\u53ca\u9f90\u5927\u7684\u7db2\u4e0a\u793e\u7fa4\uff0c\u4f9b\u7528\u6236\u5b78\u7fd2\u53ca\u8a0e\u8ad6\u6700\u4f73\u5be6\u8e10\u3002\u300d \u300c\u6211\u5011\u76f8\u4fe1\uff0c\u6211\u5011\u5728 Forrester Wave \u8a55\u4f30\u4e2d\u7684\u6392\u540d\uff0c\u53cd\u6620\u4e86\u6211\u5011\u5c0d\u5353\u8d8a\u6280\u8853\u7684\u5805\u5b9a\u627f\u8afe\uff0c\u4ee5\u53ca\u8207\u5168\u7403\u4f01\u696d\u4e0d\u65b7\u6f14\u8b8a\u7684\u9700\u6c42\u5728\u7b56\u7565\u4e0a\u4fdd\u6301\u4e00\u81f4\u3002\u300dComarch \u8aee\u8a62\u7e3d\u76e3 Sami Nachawati \u8868\u793a\uff0c\u300c\u6211\u5011\u5c08\u6ce8\u65bc\u5229\u7528\u4eba\u5de5\u667a\u80fd\uff0c\u4e26\u78ba\u4fdd\u5e73\u53f0\u5177\u5099\u6a21\u7d44\u5316\u53ca\u9ad8\u5ea6\u53ef\u914d\u7f6e\u6027\uff0c\u9019\u8ce6\u4e88\u4e86\u5ba2\u6236\u6240\u9700\u7684\u9748\u6d3b\u6027\uff0c\u4ee5\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6236\u9ad4\u9a57\u3002\u300d \u67e5\u95b1\u5b8c\u6574\u5831\u544a \u5982\u6b32\u6aa2\u8996\u5b8c\u6574\u8a55\u4f30\u5167\u5bb9\u4e26\u4e86\u89e3\u66f4\u591a\u95dc\u65bc Comarch \u7684\u6392\u540d\u8cc7\u8a0a\uff0c\u8acb\u5728\u6b64\u8655\u67e5\u95b1\u5b8c\u6574\u7684\u300aThe Forrester Wave\u2122\uff1a2025 \u5e74\u7b2c\u56db\u5b63\u5fe0\u8aa0\u5ea6\u5e73\u53f0\u300b\u5831\u544a\uff1ahttps:\/\/www.comarch.com\/trade-and-services\/loyalty-marketing\/resources\/forrester-wave-loyalty-platforms-q4-2025\/ Forrester 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