{"id":389124,"date":"2025-12-04T01:41:00","date_gmt":"2025-12-03T17:41:00","guid":{"rendered":"https:\/\/pingtungtimes.com.tw\/?p=389124"},"modified":"2025-12-04T01:41:00","modified_gmt":"2025-12-03T17:41:00","slug":"adyen-%e8%99%95%e7%90%86%e4%ba%a4%e6%98%93%e9%a1%8d%e5%89%b5%e7%b4%80%e9%8c%84%e9%81%94-430-%e5%84%84%e7%be%8e%e5%85%83%ef%bc%8c%e9%bb%91%e8%89%b2%e6%98%9f%e6%9c%9f%e4%ba%94-%e7%b6%b2%e7%b5%a1","status":"publish","type":"post","link":"https:\/\/pingtungtimes.com.tw\/?p=389124","title":{"rendered":"Adyen \u8655\u7406\u4ea4\u6613\u984d\u5275\u7d00\u9304\u9054 430 \u5104\u7f8e\u5143\uff0c\u9ed1\u8272\u661f\u671f\u4e94\/\u7db2\u7d61\u661f\u671f\u4e00\u9031\u672b\u70ba\u5168\u7403\u652f\u4ed8\u5960\u5b9a\u65b0\u57fa\u6e96"},"content":{"rendered":"<div>\n<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><i>\u975e\u63a5\u89f8\u5f0f\u652f\u4ed8\u6210\u4e3b\u6d41\uff1a\u5be6\u9ad4\u5e97\u92b7\u552e\u9ede\uff08POS\uff09\u4ea4\u6613\u7684\u975e\u63a5\u89f8\u5f0f\u652f\u4ed8\u4f54\u6bd4\u7531\u53bb\u5e74\u7684 81% \u6500\u5347\u81f3\u4eca\u5e74\u7684 85%<\/i><\/li>\n<li><i>\u5168\u7403\u6d88\u8cbb\u884c\u70ba\u8fe5\u7570\uff1a\u7db2\u8cfc\u9ad8\u5cf0\u671f\u8de8\u5ea6\u751a\u5ee3\uff0c\u7531\u7f8e\u570b\u9ed1\u8272\u661f\u671f\u4e94\u7684\u4e2d\u5348 12 \u6642\uff0c\u81f3\u6cd5\u570b\u9031\u65e5\u665a\u4e0a\u7684 8 \u6642\u4e0d\u7b49<\/i><\/li>\n<li><i>\u61c9\u5c0d\u9700\u6c42\u9ad8\u5cf0\uff1aAdyen \u5e73\u53f0\u6bcf\u5206\u9418\u7121\u7e2b\u8655\u7406\u9ad8\u9054 199,000 \u5b97\u4ea4\u6613<\/i><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\">\u7d10\u7d04<\/span><span class=\"legendSpanClass\">2025\u5e7412\u67084\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u4eca\u5e74\u7684\u9ed1\u8272\u661f\u671f\u4e94\/\u7db2\u7d61\u661f\u671f\u4e00\uff08BFCM\uff09\u518d\u5ea6\u5237\u65b0\u5047\u65e5\u8cfc\u7269\u9031\u672b\u7d00\u9304\uff0c\u5ba2\u6d41\u91cf\u8207\u6d88\u8cbb\u9700\u6c42\u6fc0\u589e\u3002Adyen \u5e73\u53f0\u8868\u73fe\u5353\u8d8a\uff0c\u65bc BFCM \u9031\u672b\u671f\u9593\u8655\u7406\u7684\u7e3d\u4ea4\u6613\u984d\u9054 430 \u5104\u7f8e\u5143\uff08\u6309\u5e74\u589e\u9577 27%\uff09\uff0c\u540c\u6642\u7dad\u6301 99.9999% \u7684\u8d85\u5353\u7cfb\u7d71\u53ef\u7528\u6027\u3002\u5728\u9ed1\u8272\u661f\u671f\u4e94\u7576\u5929\uff0cAdyen \u5e73\u53f0\u7684\u6bcf\u5206\u9418\u4ea4\u6613\u91cf\u9054\u5230 199,000 \u5b97\u7684\u9ad8\u5cf0\u3002\u5982\u6b32\u4e86\u89e3\u66f4\u591a\u95dc\u65bc\u4eca\u5e74 BFCM \u7684\u6df1\u5165\u5206\u6790\uff0c\u8acb\u700f\u89bd Adyen \u7684 <b><u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=zh-hant&amp;o=4570849-1&amp;h=784088732&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4570849-1%26h%3D1733471165%26u%3Dhttps%253A%252F%252Fwww.adyen.com%252Fcampaigns%252F2025%252Fbfcm-unboxed%26a%3DBFCM%2BUnboxed%2BInsights%2Bpage&amp;a=BFCM+Unboxed+Insights+%E9%A0%81%E9%9D%A2\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\">BFCM Unboxed Insights \u9801\u9762<\/a><\/u>\u3002<\/b><\/p>\n<p><b>\u652f\u4ed8\u6a21\u5f0f\u6f14\u8b8a<br \/><\/b>\u6d88\u8cbb\u8005\u7684\u7fd2\u6163\u5df2\u767c\u751f\u6c38\u4e45\u6027\u6539\u8b8a\uff0c\u7d50\u8cec\u6642\u7684\u9748\u6d3b\u6027\u4e0d\u518d\u662f\u984d\u5916\u9078\u9805\uff0c\u800c\u662f\u5fc5\u8981\u689d\u4ef6\uff1a\u5168\u7403 54% \u6d88\u8cbb\u8005\u8868\u793a\uff0c\u82e5\u7121\u6cd5\u4f7f\u7528\u9996\u9078\u65b9\u5f0f\u4ed8\u6b3e\uff0c\u4ed6\u5011\u6703\u9078\u64c7\u96e2\u958b\u5546\u5e97\u6216\u653e\u68c4\u7db2\u4e0a\u7d50\u8cec\u3002\u5728\u9019\u500b BFCM \u9031\u672b\uff0c\u6578\u64da\u63ed\u793a\u4e86\u5e7e\u9805\u6e05\u6670\u8da8\u52e2\uff1a<\/p>\n<ul type=\"disc\">\n<li><b>\u96fb\u5b50\u9322\u5305\u4f7f\u7528\u7387\u98c6\u5347\uff1a<\/b>\u96fb\u5b50\u9322\u5305\u6b63\u78ba\u7acb\u5176\u4f5c\u70ba\u92b7\u552e\u9ede\uff08POS\uff09\u4e3b\u8981\u652f\u4ed8\u65b9\u5f0f\u7684\u5730\u4f4d\u3002\u5728\u4eca\u5e74\u7684\u9ed1\u8272\u661f\u671f\u4e94\uff0c\u4ee5\u96fb\u5b50\u9322\u5305\u652f\u4ed8\u7684 POS \u6536\u5165\u4f54\u6bd4\u9054 33%\uff0c\u9ad8\u65bc\u53bb\u5e74\u7684 21%\uff0c\u9810\u6599\u6b64\u5347\u52e2\u5c07\u6703\u6301\u7e8c\u3002<\/li>\n<li><b>\u975e\u63a5\u89f8\u5f0f\u652f\u4ed8\u5730\u4f4d\u7a69\u56fa\uff1a<\/b> \u975e\u63a5\u89f8\u5f0f\u652f\u4ed8\u5728\u5168\u7403\u6301\u7e8c\u666e\u53ca\u3002\u53bb\u5e74\u9ed1\u8272\u661f\u671f\u4e94\uff0c81% \u7684\u5e97\u5167 POS \u4ea4\u6613\u70ba\u975e\u63a5\u89f8\u5f0f\uff0c\u4eca\u5e74\u6b64\u6bd4\u4f8b\u5347\u81f3 85%\uff0c\u9032\u4e00\u6b65\u978f\u56fa\u5176\u4f5c\u70ba\u6a19\u6e96\u652f\u4ed8\u65b9\u5f0f\u7684\u5730\u4f4d\u3002<\/li>\n<li><b>\u672c\u5730\u652f\u4ed8\u65b9\u5f0f\u4f9d\u7136\u91cd\u8981\uff1a<\/b>\u5176\u4f54\u6bd4\u5728\u5404\u6e20\u9053\u6309\u5e74\u7a69\u5b9a\u7dad\u6301\u5728 14-15%\uff0c\u51f8\u986f\u5546\u6236\u6709\u5fc5\u8981\u63a1\u7528\u5408\u9069\u7684\u5340\u57df\u6027\u652f\u4ed8\u9078\u9805\uff08\u5982 Carte Bancaire\u3001iDeal \u548c PayPal\uff09\u3002<\/li>\n<li><b>\u9ad8\u5cf0\u671f\u6d88\u8cbb\u8005\u64c1\u62b1\u9748\u6d3b\u652f\u4ed8\uff1a<\/b>\u9ed1\u8272\u661f\u671f\u4e94\u900f\u904e\u300c\u5148\u8cb7\u5f8c\u4ed8\u300d\uff08BNPL\uff09\u9032\u884c\u7684\u7db2\u4e0a\u652f\u4ed8\u91cf\u8f03\u4e0a\u6708\u589e\u9577 43%\uff0c\u8207\u53bb\u5e74\u9ed1\u8272\u661f\u671f\u4e94\u6c34\u5e73\u6301\u5e73\uff0c\u53cd\u6620\u6d88\u8cbb\u8005\u5728\u5927\u578b\u6d88\u8cbb\u6d3b\u52d5\u671f\u9593\uff0c\u504f\u597d\u5177\u5f48\u6027\u7684\u7406\u8ca1\u65b9\u5f0f\u3002<\/li>\n<\/ul>\n<p><b>\u5be6\u9ad4\u5e97\u6d88\u8cbb\u50f9\u503c<br \/><\/b>\u5728\u5047\u65e5\u4fc3\u92b7\u671f\u9593\uff0c\u5be6\u9ad4\u96f6\u552e\u5728\u8655\u7406\u9ad8\u50f9\u503c\u6d88\u8cbb\u65b9\u9762\u7e7c\u7e8c\u4fdd\u6301\u95dc\u9375\u512a\u52e2\u30022025 \u5e74\uff0c\u9ed1\u8272\u661f\u671f\u4e94\u7684\u5e97\u5167\u8cfc\u7269\u5e73\u5747\u5ba2\u55ae\u50f9\uff08ATV\uff09\u6bd4\u7db2\u8cfc\u9ad8\u51fa 28%\u3002\u7e3d\u9ad4\u800c\u8a00\uff0c2025 \u5e74\u9ed1\u8272\u661f\u671f\u4e94\u7684\u96f6\u552e\u696d ATV \u8f03\u4e00\u822c\u9031\u4e94\u589e\u9577\u4e86 22%\u3002<\/p>\n<p><b>\u5f9e\u7f8e\u570b\u8d70\u5411\u4e16\u754c\uff1a\u5168\u7403\u64c1\u62b1\u9ed1\u8272\u661f\u671f\u4e94<br \/><\/b>\u96d6\u7136\u9ed1\u8272\u661f\u671f\u4e94\u6e90\u65bc\u7f8e\u570b\uff0c\u4f46\u5728\u5176\u4ed6\u5e02\u5834\u7684\u91cd\u8981\u6027\u4ea6\u8207\u65e5\u4ff1\u589e\u3002\u4eca\u5e74\uff0c\u6211\u5011\u8ffd\u8e64\u5230\u4e3b\u8981\u570b\u969b\u5e02\u5834\u7684\u4ea4\u6613\u91cf\u8f03\u5e73\u65e5\u9031\u4e94\u6709\u986f\u8457\u5347\u5e45\uff1a<\/p>\n<ol type=\"1\">\n<li>\u4e39\u9ea5 \u2014 6.11 \u500d<\/li>\n<li>\u897f\u73ed\u7259 \u2014 4.47 \u500d<\/li>\n<li>\u51b0\u5cf6 \u2014 3.75 \u500d<\/li>\n<li>\u632a\u5a01 \u2014 3.53 \u500d<\/li>\n<li>\u82ac\u862d \u2014 3.51 \u500d<\/li>\n<li>\u745e\u5178 \u2014 3.36 \u500d<\/li>\n<li>\u8461\u8404\u7259 \u2014 3.33 \u500d<\/li>\n<li>\u7f8e\u570b \u2014 2.80 \u500d<\/li>\n<li>\u52a0\u62ff\u5927 \u2014 2.77 \u500d<\/li>\n<li>\u5df4\u897f \u2014 2.75 \u500d<\/li>\n<\/ol>\n<p><b>\u9396\u5b9a\u8cfc\u7269\u9ad8\u5cf0\u6642\u6bb5<br \/><\/b>BFCM \u9031\u672b\u7684\u7db2\u8cfc\u9ad8\u5cf0\u6642\u6bb5\u5168\u7403\u5404\u7570\uff0c\u5118\u7ba1\u5927\u591a\u6578\u5e02\u5834\u5747\u5728\u9ed1\u8272\u661f\u671f\u4e94\u9054\u5230\u7576\u5730\u9ad8\u5cf0\uff1a<\/p>\n<ul type=\"disc\">\n<li>\u7f8e\u570b\uff1a\u9ed1\u8272\u661f\u671f\u4e94\uff0c\u4e2d\u5348 12 \u6642<\/li>\n<li>\u745e\u5178\uff1a\u9ed1\u8272\u661f\u671f\u4e94\uff0c\u4e0b\u5348 5 \u6642<\/li>\n<li>\u6ce2\u862d\u3001\u82f1\u570b\u53ca\u6fb3\u6d32\uff1a\u9ed1\u8272\u661f\u671f\u4e94\uff0c\u4e0b\u5348 6 \u6642<\/li>\n<li>\u8377\u862d\u53ca\u610f\u5927\u5229\uff1a\u9ed1\u8272\u661f\u671f\u4e94\uff0c\u665a\u4e0a 7 \u6642<\/li>\n<li>\u5fb7\u570b\uff1a\u9ed1\u8272\u661f\u671f\u4e94\uff0c\u665a\u4e0a 9 \u6642<\/li>\n<li>\u6cd5\u570b\uff1a\u9031\u65e5\uff0c\u665a\u4e0a 8 \u6642<\/li>\n<\/ul>\n<p>\u5728\u5927\u591a\u6578\u5e02\u5834\uff0c\u5e97\u5167\u8cfc\u7269\u9ad8\u5cf0\u6642\u6bb5\u843d\u5728\u9031\u516d\uff1a\u6fb3\u6d32\u70ba\u4e2d\u5348 12 \u6642\uff1b\u745e\u5178\u548c\u6ce2\u862d\u70ba\u4e0b\u5348 1 \u6642\uff1b\u5fb7\u570b\u3001\u52a0\u62ff\u5927\u548c\u82f1\u570b\u70ba\u4e0b\u5348 2 \u6642\uff1b\u6cd5\u570b\u70ba\u4e0b\u5348 4 \u6642\uff1b\u610f\u5927\u5229\u70ba\u4e0b\u5348 5 \u6642\u3002\u552f\u4e00\u7684\u4f8b\u5916\u662f\u7f8e\u570b\uff0c\u9ad8\u5cf0\u51fa\u73fe\u5728\u9ed1\u8272\u661f\u671f\u4e94\u4e0b\u5348 1 \u6642\u3002\u6574\u9ad4\u800c\u8a00\uff0c\u5e97\u5167\u8cfc\u7269\u9ad8\u5cf0\u6642\u9593\u6309\u5e74\u5e7e\u4e4e\u6c92\u6709\u8b8a\u5316\u3002<\/p>\n<p><b>\u9ed1\u8272\u661f\u671f\u4e94\u6d88\u8cbb\u984d\u589e\uff0c\u9000\u8ca8\u4ea6\u589e<br \/><\/b>\u96d6\u7136\u904e\u53bb\u4e00\u6574\u5e74\u7684\u7db2\u4e0a\u96f6\u552e\u5e73\u5747\u9000\u6b3e\u7387\u70ba 8.33%\uff0c\u4f46\u53bb\u5e74\u9ed1\u8272\u661f\u671f\u4e94\u671f\u9593\u9032\u884c\u7684\u7db2\u4e0a\u8cfc\u7269\uff0c\u5176\u9000\u6b3e\u7387\u986f\u8457\u8f03\u9ad8\uff0c\u9054 11.32%\u3002<\/p>\n<p><b>Adyen \u7c21\u4ecb<br \/><\/b>Adyen (ADYEN:AMS) \u662f\u9818\u5148\u4f01\u696d\u7684\u9996\u9078\u91d1\u878d\u79d1\u6280\u5e73\u53f0\u3002Adyen \u900f\u904e\u5728\u55ae\u4e00\u5168\u7403\u89e3\u6c7a\u65b9\u6848\u4e2d\uff0c\u63d0\u4f9b\u7aef\u5230\u7aef\u652f\u4ed8\u529f\u80fd\u3001\u6578\u64da\u9a45\u52d5\u898b\u89e3\u548c\u91d1\u878d\u7522\u54c1\uff0c\u800c\u5354\u52a9\u4f01\u696d\u66f4\u8fc5\u901f\u5730\u5be6\u73fe\u81ea\u8eab\u76ee\u6a19\u3002Adyen \u5728\u4e16\u754c\u5404\u5730\u8a2d\u6709\u8fa6\u4e8b\u8655\uff0c\u4e26\u8207 Meta\u3001Uber\u3001H&amp;M\u3001eBay \u548c Microsoft \u7b49\u516c\u53f8\u5408\u4f5c\u3002<\/p>\n<p><b>\u95dc\u65bc\u6578\u64da\u5206\u6790<br \/><\/b>\u9664\u53e6\u6709\u8aaa\u660e\u5916\uff0c\u672c\u6587\u7684\u57fa\u790e\u5206\u6790\u6bd4\u8f03\u4e86\u900f\u904e Adyen 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