{"id":372575,"date":"2025-10-16T17:45:00","date_gmt":"2025-10-16T09:45:00","guid":{"rendered":"https:\/\/pingtungtimes.com.tw\/?p=372575"},"modified":"2025-10-16T17:45:00","modified_gmt":"2025-10-16T09:45:00","slug":"%e6%b8%af%e7%81%a3%e6%96%b0%e8%81%9e%e7%b6%b2-%e8%83%a1%e4%b8%80%e9%b3%b3%e8%80%81%e5%b8%ab%e5%b0%88%e6%ac%84-%ef%bc%9a%e5%af%a6%e8%b8%90%e5%83%b9%e5%80%bc%ef%bc%8c%e6%89%8d%e6%98%af%e6%91%a9","status":"publish","type":"post","link":"https:\/\/pingtungtimes.com.tw\/?p=372575","title":{"rendered":"\u6e2f\u7063\u65b0\u805e\u7db2 \/ \u80e1\u4e00\u9cf3\u8001\u5e2b\u5c08\u6b04 \uff1a\u5be6\u8e10\u50f9\u503c\uff0c\u624d\u662f\u6469\u5c3c\u5bf6\u73e0"},"content":{"rendered":"<div>\n<p><strong>\u6e2f\u7063\u65b0\u805e\u7db2 \/ \u80e1\u4e00\u9cf3\u8001\u5e2b\u5c08\u6b04 \uff1a\u5be6\u8e10\u50f9\u503c\uff0c\u624d\u662f\u6469\u5c3c\u5bf6\u73e0<\/strong><\/p>\n<p><strong>\u54c1\u724c \u00d7 \u4f5b\u6cd5 \u00d7 RBI \u00d7 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\/>\u300c\u68d2\u8b9a\u5e25\u5999\u300d\u662f\u6069\u5e2b\u7684\u53e3\u982d\u79aa\uff0c\u4e5f\u662f\u4ed6\u5e7d\u9ed8\u4e2d\u860a\u542b\u667a\u6167\u7684\u8c61\u5fb5<\/p>\n<p><strong>RBI \u00d7 \u54c1\u724c\u7684\u5317\u6975\u661f<\/strong><\/p>\n<p>\u5728\u54c1\u724c\u7684\u4e16\u754c\u88e1\uff0cRBI\uff08Role of Brand Index\uff09\u4ee3\u8868\u54c1\u724c\u5c0d\u300c\u88ab\u9078\u64c7\u300d\u7684\u5f71\u97ff\u529b\u3002<br \/>Interbrand \u7684\u7814\u7a76\u6307\u51fa\uff1aRBI \u6bcf\u4e0a\u5347 1%\uff0c\u80a1\u50f9\u5e73\u5747\u4e0a\u6f32 2.3%\u3002\u9019\u8aaa\u660e\u2014\u2014\u54c1\u724c\u50f9\u503c\u4e26\u4e0d\u53ea\u662f\u884c\u92b7\u8072\u91cf\uff0c\u800c\u662f\u771f\u6b63\u5f71\u97ff\u300c\u9078\u64c7\u300d\u7684\u529b\u91cf\u3002<\/p>\n<p>\u4e00\u500b\u9ad8 RBI 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\/>\u5fc3\u7406\u50f9\u503c\uff08\u54c1\u724c\u3001\u540d\u6c23\u3001\u60c5\u611f\u6eff\u8db3\u611f\uff09<\/p>\n<p>\u50f9\u503c\u662f\u4e3b\u89c0\u7684\uff0c\u4e0d\u53ea\u662f\u91d1\u9322\u7684\u8861\u91cf\uff0c\u4e5f\u5305\u542b\u6642\u9593\u3001\u60c5\u611f\u3001\u5b89\u5168\u611f\u8207\u4fbf\u5229\u6027\u7b49\u56e0\u7d20\u3002<br \/>\u9019\u6b63\u5982\u4fee\u884c\u7684\u904e\u7a0b\uff0c\u4e5f\u662f\u4e00\u7a2e\u300c\u9577\u9060\u6548\u76ca\u300d\u7684\u7d2f\u7a4d\uff0c\u800c\u4e0d\u53ea\u662f\u773c\u524d\u5229\u76ca\u7684\u8a08\u7b97\u3002<\/p>\n<p>   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\/>\u9019\u4e26\u4e0d\u662f\u4e00\u7a2e\u523b\u610f\u7684\u5100\u5f0f\uff0c\u800c\u662f\u751f\u6d3b\u4e2d\u81ea\u7136\u800c\u7136\u751f\u8d77\u7684\u89ba\u5bdf\u8207\u611f\u6069\u3002\u662f\u4e00\u7a2e\u751f\u6d3b\u7684\u614b\u5ea6\u2500\u2500\u842c\u7269\u7686\u6709\u9748\uff0c\u6211\u5011\u8981\u5c0d\u4e16\u754c\u4fdd\u6301\u656c\u610f\uff0c\u4e26\u5c07\u5584\u5f85\u842c\u7269\u8996\u70ba\u5584\u5f85\u81ea\u5df1\u3002<\/p>\n<p>  \u5927\u591a\u6578\u7684\u690d\u7269\u5728\u767d\u5929\u9032\u884c\u5149\u5408\u4f5c\u7528\uff0c\u5438\u6536\u4e8c\u6c27\u5316\u78b3\u3001\u91cb\u653e\u6c27\u6c23\uff0c\u9ed8\u9ed8\u5730\u70ba\u4e16\u754c\u63d0\u4f9b\u990a\u6c23\uff1b<br \/>\u800c\u591c\u665a\uff0c\u5b83\u5011\u5247\u8207\u4eba\u4e00\u6a23\u9032\u884c\u547c\u5438\u4f5c\u7528\uff0c\u5438\u5165\u6c27\u6c23\u3001\u6392\u51fa\u4e8c\u6c27\u5316\u78b3\u3002<br \/>\uff08\u8a3b\uff1a\u4e5f\u6709\u5c11\u90e8\u5206\u690d\u7269\uff0c\u5982\u591a\u8089\u690d\u7269\uff0c\u6703\u5728\u591c\u9593\u9032\u884c\u7279\u6b8a\u7684\u6c23\u9ad4\u4ea4\u63db\u6a5f\u5236\u3002\uff09<\/p>\n<p>  \u6211\u66fe\u770b\u904e\u4e00\u7bc7\u5831\u5c0e\u63d0\u5230\uff0c\u7f8e\u570b\u7f85\u683c\u65af\u5927\u5b78\u5712\u85dd\u6cbb\u7642\u9805\u76ee\u4e3b\u4efb Gary Altman \u8868\u793a\uff0c\u7121\u8ad6\u4f60\u9078\u64c7\u5982\u4f55\u8207\u690d\u7269\u4e92\u52d5\uff0c\u64c1\u6709\u7522\u6c27\u751f\u7269\uff0c\u90fd\u53ef\u80fd\u6709\u76ca\u65bc\u4eba\u9ad4\u7684\u6574\u9ad4\u5065\u5eb7\uff0c\u5305\u62ec\u5fc3\u7406\u5065\u5eb7\u3002<br \/>\u60f3\u60f3\u770b\uff0c\u6bcf\u5929\u65e9\u4e0a\u80fd\u5728\u81ea\u5df1\u7684\u751f\u6d3b\u7a7a\u9593\u88e1\u547c\u5438\u8457\u9019\u4e9b\u690d\u7269\u5e36\u4f86\u7684\u65b0\u9bae\u7a7a\u6c23\uff0c\u5fc3\u60c5\u8207\u8eab\u9ad4\u90fd\u88ab\u6ecb\u990a\u8457\u2014\u2014\u9019\u4efd\u300c\u5065\u5eb7\u300d\u672c\u8eab\uff0c\u5c31\u662f\u7121\u50f9\u7684\u3002<\/p>\n<p>   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\u6708\uff0c\u6211\u89aa\u81ea\u8d70\u8a2a\u4e86\u4f5b\u9640\u5f9e\u8a95\u751f\u3001\u8b1b\u7d93\u8aaa\u6cd5\u5230\u5165\u6d85\u69c3\u7684\u8056\u5730\uff0c\u5305\u62ec\u85cd\u6bd8\u5c3c\u3001\u7947\u5712\u7cbe\u820d\u8207\u9748\u9df2\u5c71\u7b49\u5730\u3002\u89aa\u81e8\u73fe\u5834\uff0c\u624d\u771f\u6b63\u9ad4\u6703\u300a\u7d93\u5178\u300b\u4e2d\u7684\u5730\u540d\u4e26\u975e\u62bd\u8c61\uff0c\u800c\u662f\u771f\u5be6\u7684\u6b77\u53f2\u8207\u5927\u5730\u7684\u5370\u8a18\u3002<\/p>\n<p>\u5176\u5be6\uff0c\u5c31\u5982\u540c\u6211\u5011\u6bcf\u500b\u4eba\u4e5f\u6709\u81ea\u5df1\u7684\u7956\u5148\uff0c\u53ea\u662f\u56e0\u70ba\u6709\u5f62\u751f\u547d\u7684\u6642\u9593\u6709\u9650\uff0c\u5927\u591a\u53ea\u77e5\u9053\u7236\u6bcd\u3001\u7956\u7236\u6bcd\u3001\u66fe\u7956\u7236\u6bcd\uff1b\u4f46\u5f80\u4e0a\u5c64\u5c64\u63a8\u79fb\uff0c\u4e0d\u4e5f\u5982\u540c\u4f5b\u9640\u4e00\u6a23\uff0c\u90fd\u662f\u66fe\u7d93\u5728\u4e16\u9593\u751f\u6d3b\u904e\u7684\u771f\u5be6\u4eba\u7269\u55ce\uff1f<br \/>\u9019\u6a23\u7684\u9ad4\u6703\uff0c\u8b93\u6211\u5728\u89aa\u8b49\u4f5b\u9640\u884c\u8de1\u6642\uff0c\u66f4\u80fd\u6df1\u523b\u611f\u53d7\u5230\u4ed6\u300c\u66fe\u70ba\u4eba\u300d\u7684\u6b77\u53f2\u6eab\u5ea6\u8207\u771f\u5be6\u6027\u3002<\/p>\n<p>\u300c\u5982\u540c\u6211\u5011\u73fe\u5728\u5927\u591a\u6578\u4eba\uff0c\u90fd\u6c92\u6709\u89aa\u773c\u898b\u904e\u661f\u96f2\u5927\u5e2b\uff0c\u4f46\u900f\u904e\u4ed6\u4e00\u751f\u7684\u8a00\u884c\u8207\u4fee\u884c\u7d00\u9304\uff0c\u5b8c\u6574\u6536\u9304\u5728\u300a\u661f\u96f2\u5927\u5e2b\u5168\u96c6\u300b395 \u518a\u4e2d\uff0c\u6211\u5011\u4ecd\u80fd\u611f\u53d7\u5230\u4ed6\u7684\u667a\u6167\u8207\u884c\u8abc\u3002\u9019\u5c31\u50cf\u6211\u5011\u95b1\u8b80\u4f5b\u7d93\uff0c\u77e5\u9053\u4f5b\u9640\u66fe\u5728\u9748\u9df2\u5c71\u3001\u7947\u5712\u7cbe\u820d\u8aaa\u6cd5\u4e00\u6a23\u3002<\/p>\n<p>  \u8aaa\u5230\u9748\u9df2\u5c71\uff0c\u6211\u4e5f\u662f\u53bb\u4e86\u73fe\u5834\u624d\u5be6\u969b\u770b\u5230\uff0c\u56e0\u5c71\u5f62\u5982\u9df2\u800c\u5f97\u540d\uff0c\u662f\u4f5b\u9640\u8aaa\u6cd5\u4e4b\u8655\uff1b\u7947\u5712\u7cbe\u820d\u5247\u4f4d\u65bc\u53e4\u5370\u5ea6\u820d\u885b\u57ce\u5357\u90ca\uff0c\u662f\u4f5b\u9640\u9577\u671f\u5f18\u6cd5\u7684\u5730\u65b9\u3002<\/p>\n<p>\u9019\u6bb5\u65c5\u7a0b\uff0c\u4e5f\u4e32\u8d77\u6211\u591a\u5e74\u5b78\u7fd2\u4fee\u884c\u8207\u751f\u547d\u5be6\u8e10\u7684\u7d93\u9a57\uff0c\u4f7f\u6574\u6bb5\u6b77\u7a0b\u4e0d\u50c5\u662f\u4e00\u8d9f\u65c5\u7a0b\uff0c\u66f4\u662f\u4e00\u5834\u8eab\u5fc3\u9748\u7684\u5370\u8b49\u8207\u6df1\u5316\u3002<\/p>\n<p>\u9019\u8b93\u6211\u60f3\u8d77\u4f5b\u5149\u5c71\u85cf\u7d93\u6a13\u524d\uff0c\u90a3\u58ef\u9e97\u7684\u666f\u8c61\u5b9b\u5982\u300c\u5357\u5929\u9580\u300d\u7684\u5165\u53e3\u3002\u82e5\u6c92\u6709\u89aa\u8eab\u8d70\u8a2a\uff0c\u5f88\u96e3\u771f\u6b63\u9ad4\u6703\u73fe\u5834\u90a3\u4efd\u838a\u56b4\u3001\u975c\u8b10\u8207\u4ee4\u4eba\u5c4f\u606f\u7684\u7f8e\u666f\u3002<\/p>\n<p>\u6b63\u5982\u660e\u4ee3\u54f2\u5b78\u5bb6\u738b\u967d\u660e\u8aaa\u7684\u300c\u77e5\u884c\u5408\u4e00\u300d\u3001\u4f5b\u6559\u6240\u5f37\u8abf\u7684\u300c\u89e3\u884c\u4e26\u91cd\u300d\u3001\u4ee5\u53ca\u73fe\u4ee3\u7ba1\u7406\u5b78\u7684\u300c\u7406\u8ad6\u8207\u5be6\u52d9\u300d\uff0c\u5176\u5be6\u8b1b\u7684\u90fd\u662f\u540c\u4e00\u4ef6\u4e8b\uff1a<br \/>\u771f\u7406\u662f\u8cab\u53e4\u901a\u4eca\u3001\u8d85\u8d8a\u6642\u7a7a\u7684\uff1b<br \/>\u767e\u805e\u4e0d\u5982\u4e00\u898b\uff0c\u5be6\u8e10\u624d\u662f\u667a\u6167\u751f\u9577\u7684\u571f\u58e4\u3002<br \/><img decoding=\"async\" src=\"https:\/\/par-news.com\/images\/newsimg\/small\/11951_2.jpg\" alt=\"\u65b0\u805e\u5716\u7247\"><\/p>\n<p>\u5716\u8aaa : \u62d8\u5c38\u90a3\u7f85 Kushinagar \u4f5b\u9640\u6d85\u69c3\u8655 \u5927\u6d85\u69c3\u5bfa<\/p>\n<p><strong>AI \u00d7 \u4f5b\u6cd5 \u00d7 \u4e0d\u6c42\u795e\u901a\u7684\u667a\u6167<\/strong><\/p>\n<p>\u73fe\u4ee3\u4eba\u6bcf\u5929\u65e9\u4e0a\u6253\u958b\u624b\u6a5f\uff0c\u7fd2\u6163\u5728\u793e\u7fa4\u5e73\u53f0\u4e0a\u8aaa\u300c\u65e9\u5b89\u300d\uff0c\u6216\u662f\u9ed8\u9ed8\u5730\u8207\u6f14\u7b97\u6cd5\u4e92\u52d5\uff0c\u9019\u5176\u5be6\u4e5f\u662f\u4e00\u7a2e\u8207\u4e16\u754c\u9023\u7d50\u3001\u50b3\u905e\u5584\u610f\u7684\u65b9\u5f0f<br \/>\u4e0d\u904e\uff0c\u82e5\u53ea\u505c\u7559\u5728\u9019\u500b\u5c64\u9762\uff0c\u800c\u5ffd\u7565\u4e86\u5167\u5728\u5fc3\u5ff5\u7684\u57f9\u990a\uff0c\u5c31\u5bb9\u6613\u8b8a\u6210\u4fee\u884c\u4e2d\u300c\u6c42\u795e\u901a\u300d\u7684\u6377\u5f91\u3002<\/p>\n<p>\u4f5b\u6cd5\u6559\u5c0e\u6211\u5011\uff1a\u4fee\u884c\u8981\u8173\u8e0f\u5be6\u5730\uff0c\u6b65\u6b65\u7d2e\u5be6\uff0c\u83ab\u8caa\u795e\u901a\u3002<\/p>\n<p>AI \u662f\u5f88\u597d\u7684\u5171\u4fee\u5925\u4f34\uff0c\u4f46\u4e5f\u9700\u8981\u6211\u5011\u4eba\u985e\u7d66\u4e88\u6b63\u78ba\u7684\u6307\u4ee4\u8207\u5224\u65b7\u3002\u4f5b\u7d93\u63d0\u4f9b\u7684\u662f\u65b9\u6cd5\u8207\u6846\u67b6\uff0c\u771f\u6b63\u7684\u4fee\u884c\u4ecd\u8981\u9760\u6211\u5011\u81ea\u5df1\u5167\u5316\u3001\u5be6\u8e10\u3002<br \/>\u540c\u6a23\u5730\uff0cAI \u53ea\u662f\u5de5\u5177\uff0c\u6211\u5011\u624d\u662f\u65b9\u5411\u7684\u638c\u8235\u8005\u3002<br \/>\u82e5\u7d66\u4e88\u6b63\u78ba\u8a0a\u606f\uff0c\u5b83\u80fd\u6210\u70ba\u52a9\u529b\uff1b\u82e5\u65b9\u5411\u932f\u8aa4\uff0c\u4e5f\u53ef\u80fd\u5f62\u6210\u300c\u96b1\u5f62\u5830\u585e\u6e56\u300d\u3002<\/p>\n<p>\u6559\u5b78\u76f8\u9577\u3001\u5584\u7528\u5f7c\u6b64\uff0c\u624d\u80fd\u5275\u9020\u66f4\u5927\u7684\u5e78\u798f\u50f9\u503c\u3002<\/p>\n<p><strong>\u7559\u767d \u00d7 \u547c\u5438 \u00d7 \u5b87\u5b99\u4ea4\u97ff\u66f2<\/strong><\/p>\n<p>\u5176\u5be6\uff0c\u4e0d\u53ea\u662f\u690d\u7269\u548c\u4eba\u4e00\u6a23\u9700\u8981\u547c\u5438\uff0c\u6587\u7ae0\u8207\u756b\u4f5c\u4e5f\u9700\u8981\u7559\u767d\uff0c\u90a3\u662f\u6587\u5b57\u8207\u5716\u50cf\u7684\u547c\u5438\uff1b<br \/>\u800c\u97f3\u6a02\u4e2d\u7684\u300c\u4f11\u6b62\u7b26\u300d\uff0c\u66f4\u662f\u6a02\u7ae0\u9748\u9b42\u7684\u7a7a\u9593\u3002<\/p>\n<p>\u6c92\u6709\u4f11\u6b62\uff0c\u5c31\u6c92\u6709\u7bc0\u594f\u7684\u8d77\u4f0f\u8207\u5f35\u529b\uff1b<br \/>\u6c92\u6709\u7559\u767d\uff0c\u6587\u5b57\u5c31\u5931\u53bb\u4e86\u7bc0\u594f\u8207\u601d\u8003\u7684\u9918\u97fb\u3002<\/p>\n<p>\u5b87\u5b99\u842c\u7269\uff0c\u6709\u60c5\u7121\u60c5\uff0c\u540c\u5713\u7e3d\u667a\u3002<br \/>\u4eba\u751f\u662f\u5713\uff0c\u9000\u5f8c\u5373\u5411\u524d\u3002<\/p>\n<p>\u9019\u8b93\u6211\u60f3\u5230\u8c9d\u591a\u82ac\uff0c\u4ed6\u5728\u8033\u807e\u5f8c\u4ecd\u5275\u4f5c\u51fa\u300a\u7b2c\u4e5d\u4ea4\u97ff\u66f2\u300b\u3008\u6b61\u6a02\u980c\u3009\uff0c\u9019\u662f\u4e00\u9996\u842c\u7269\u9f4a\u9cf4\u7684\u6a02\u7ae0\u3002<br \/>\u4ed6\u9760\u7684\u4e0d\u662f\u5916\u5728\u8072\u91cf\uff0c\u800c\u662f\u5167\u5728\u7684\u7cbe\u795e\u529b\u91cf\u8207\u50f9\u503c\uff0c\u6b63\u5982\u54c1\u724c\u8207\u4fee\u884c\u7684\u672c\u8cea\u2014\u2014\u4e0d\u6c42\u8868\u8c61\u55a7\u56c2\uff0c\u800c\u662f\u975c\u6c34\u6df1\u6d41\u7684\u5f71\u97ff\u529b\u3002<\/p>\n<p><strong>\u884c\u4e09\u597d \u00d7 RBI \u00d7 \u5be6\u8e10\u7684\u667a\u6167<\/strong><\/p>\n<p>\u4e00\u500b\u54c1\u724c\u82e5\u80fd\u6210\u70ba\u4eba\u5011\u4e3b\u52d5\u9078\u64c7\u7684\u5c0d\u8c61\uff0c\u5b83\u7684\u50f9\u503c\u65e9\u5df2\u8d85\u8d8a\u55ae\u7d14\u7684\u50f9\u683c\u3001\u884c\u92b7\u6216\u66dd\u5149\uff0c\u800c\u662f\u9032\u5165\u4e86\u300c\u7cbe\u795e\u529b\u8207\u4fe1\u4efb\u300d\u7684\u5c64\u6b21\u3002<br \/>RBI \u9ad8\uff0c\u4e0d\u53ea\u662f\u8072\u91cf\u5927\uff0c\u800c\u662f\u5728\u300c\u95dc\u9375\u6642\u523b\u300d\u80fd\u767c\u63ee\u5f71\u97ff\u529b\u2014\u2014\u61c2\u5f97\u4f55\u6642\u767c\u8072\u3001\u4f55\u6642\u9000\u5834\uff0c\u9032\u9000\u6709\u5ea6\u3002<\/p>\n<p>\u9019\u6b63\u662f\u54c1\u724c\u9577\u9060\u7d93\u71df\u7684\u6838\u5fc3\u667a\u6167\uff0c\u4e5f\u662f\u6211\u591a\u5e74\u5b78\u7fd2\u300c\u884c\u4e09\u597d\u300d\uff0c\u9ed8\u9ed8\u300c\u505a\u4e2d\u5b78\u3001\u5b78\u4e2d\u4fee\u300d\u7684\u5be6\u8e10\u8def\u5f91\u3002<br \/>\u771f\u6b63\u7684\u6469\u5c3c\u5bf6\u73e0\uff0c\u4e0d\u5728\u5916\u5728\u5f62\u5f0f\uff0c\u800c\u5728\u65bc\u5167\u5728\u7684\u5be6\u8e10\u50f9\u503c<\/p>\n<p> \u300a\u661f\u96f2\u8aaa\u5048\uff1a\u7cbe\u9032\u62db\u52dd\u679c\u300b<\/p>\n<p>\u661f\u96f2\u5927\u5e2b\u5728\u300a\u661f\u96f2\u8aaa\u5048\uff1a\u7cbe\u9032\u62db\u52dd\u679c\u300b\u4e2d\uff0c\u4ee5\u5048\u8a9e\u63d0\u9192\u6211\u5011\uff1a\u300c\u5982\u6709\u5730\u7121\u7a2e\uff0c\u8015\u58be\u4f55\u6709\u76ca\u3002\u300d\u6c92\u6709\u6b63\u4fe1\uff0c\u5982\u540c\u5730\u4e2d\u6c92\u6709\u7a2e\u5b50\uff0c\u518d\u52aa\u529b\u8015\u8018\u4e5f\u96e3\u958b\u82b1\u7d50\u679c\u3002\u9019\u53e5\u8a71\u8b93\u6211\u60f3\u8d77\u54c1\u724c\u7d93\u71df\u8207\u4f5b\u6cd5\u4fee\u884c\u4e4b\u9593\u7684\u5171\u540c\u9053\u7406\uff1a\u5373\u4fbf\u4f60\u6709\u7406\u5ff5\u3001\u6709\u8cc7\u6e90\u3001\u6709\u80fd\u91cf\uff0c\u82e5\u672a\u5728\u771f\u6b63\u7684\u300c\u5fc3\u7530\u300d\u4e0b\u7a2e\uff0c\u90a3\u9ebc\u5373\u4f7f\u518d\u600e\u9ebc\u52aa\u529b\u3001\u518d\u600e\u9ebc\u8072\u97f3\u5927\uff0c\u4e5f\u53ef\u80fd\u7d42\u7a76\u7121\u6cd5\u6210\u9577\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u54c1\u724c\u7684\u5f71\u97ff\u529b\uff08\u5982 RBI\uff09\u4e0d\u50c5\u50c5\u4ef0\u8cf4\u5ba3\u50b3\u8207\u66dd\u5149\uff0c\u66f4\u9700\u8981\u5728\u300c\u6838\u5fc3\u4fe1\u5ff5\u8207\u4e00\u81f4\u6027\u300d\u4e0a\u7a69\u7d2e\u6839\u57fa\uff1b\u6b63\u5982\u4f5b\u6cd5\u6240\u8aaa\u7684\u300c\u6b63\u4fe1\u300d\u8207\u300c\u7cbe\u9032\u300d\uff0c\u6bcf\u4e00\u500b\u9078\u64c7\u8207\u884c\u52d5\uff0c\u90fd\u662f\u5728\u70ba\u672a\u4f86\u7684\u679c\u5be6\u64ad\u4e0b\u7a2e\u5b50\u3002<\/p>\n<p><strong>\u4f5b\u9640\u7684\u50f9\u503c \u00d7 \u4eba\u9593\u4f5b\u6559 \u00d7 \u5168\u65b9\u4f4d\u751f\u6d3b\u667a\u6167<\/strong><\/p>\n<p>\u4e8b\u5be6\u4e0a\uff0c\u4f5b\u9640\u672c\u8eab\u5c31\u662f\u300c\u50f9\u503c\u300d\u7684\u6700\u4f73\u9ad4\u73fe\u3002<br \/>\u4ed6\u4e0d\u662f\u795e\uff0c\u800c\u662f\u771f\u5be6\u5b58\u5728\u65bc\u4eba\u9593\u3001\u4ee5\u4eba\u8eab\u793a\u73fe\u89ba\u609f\u7684\u4eba\u3002\u5f9e\u51fa\u751f\u3001\u4fee\u884c\u3001\u6210\u9053\u3001\u8aaa\u6cd5\u5230\u6d85\u69c3\uff0c\u4f5b\u9640\u7684\u4e00\u751f\uff0c\u6b63\u662f\u4e00\u500b\u4eba\u5982\u4f55\u4ee5\u667a\u6167\u8207\u6148\u60b2\u5be6\u8e10\u6700\u9ad8\u50f9\u503c\u7684\u771f\u5be6\u6b77\u7a0b\u3002<\/p>\n<p>\u800c\u9019\u4efd\u50f9\u503c\uff0c\u6b77\u7d93\u5169\u5343\u4e94\u767e\u591a\u5e74\uff0c\u4ecd\u80fd\u7a7f\u8d8a\u6642\u7a7a\u3001\u8de8\u8d8a\u570b\u754c\uff0c\u611f\u52d5\u7121\u6578\u4eba\uff0c\u95dc\u9375\u5c31\u5728\u65bc\u2014\u2014\u9019\u662f\u4e00\u4efd\u771f\u6b63\u88ab\u5be6\u8e10\u3001\u88ab\u50b3\u627f\u7684\u50f9\u503c\u3002<\/p>\n<p>\u661f\u96f2\u5927\u5e2b\u7562\u751f\u63a8\u52d5\u300c\u4eba\u9593\u4f5b\u6559\u300d\uff0c\u5c07\u4f5b\u9640\u7684\u7cbe\u795e\u878d\u5165\u7576\u4ee3\u751f\u6d3b\uff0c\u8b93\u4f5b\u6cd5\u5f9e\u5370\u5ea6\u8d70\u5411\u4e94\u5927\u6d32\uff0c\u8d70\u9032\u4eba\u5fc3\u3002<br 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\u5b87\u5b99\u4ea4\u97ff\u66f2\u00a0\u611f\u6069\u6211\u7684\u6069\u5e2b\u2500\u2500\u845b\u95dc\u5fa9\u52c7\u6559\u6388\uff0c\u300c\u68d2\u8b9a\u5e25\u5999\u300d\u50b3\u4f86\u4e00\u4efd\u975e\u5e38\u7cbe\u5f69\u7684\u8cc7\u6599\uff1a\u300aInterbrand \u7b2c 26 \u5c46\u5e74\u5ea6\u5168\u7403\u6700\u4f73\u54c1\u724c\u8a55\u9078\u4e2d\u516c\u4f48\u5168\u7403 100 \u500b\u6700\u5177\u50f9\u503c\u54c1\u724c\u300b\u5831\u544a\u3002\u9019\u4efd\u5831\u544a\u6df1\u5165\u89e3\u6790\u4e86\u5168\u7403\u54c1\u724c\u5728\u7576\u4ee3\u7684\u5f71\u97ff\u529b\u8207\u50f9\u503c\u5be6\u8e10\uff0c\u5176\u4e2d\u7684\u300cRBI\uff08Role of Brand Index\uff09\u300d\u6982\u5ff5\uff0c\u66f4\u8b93\u6211\u6df1\u53d7\u555f\u767c\u3002\u8b93\u6211\u6709\u6a5f\u6703\u518d\u6b21\u53cd\u601d\u54c1\u724c\u7684\u6df1\u5c64\u529b\u91cf\uff0c\u4e5f\u4e32\u8d77\u6211\u591a\u5e74\u5b78\u7fd2\u4fee\u884c\u8207\u751f\u547d\u5be6\u8e10\u7684\u7d93\u9a57\u3002\u300c\u68d2\u8b9a\u5e25\u5999\u300d\u662f\u6069\u5e2b\u7684\u53e3\u982d\u79aa\uff0c\u4e5f\u662f\u4ed6\u5e7d\u9ed8\u4e2d\u860a\u542b\u667a\u6167\u7684\u8c61\u5fb5RBI \u00d7 \u54c1\u724c\u7684\u5317\u6975\u661f\u5728\u54c1\u724c\u7684\u4e16\u754c\u88e1\uff0cRBI\uff08Role of Brand Index\uff09\u4ee3\u8868\u54c1\u724c\u5c0d\u300c\u88ab\u9078\u64c7\u300d\u7684\u5f71\u97ff\u529b\u3002Interbrand \u7684\u7814\u7a76\u6307\u51fa\uff1aRBI \u6bcf\u4e0a\u5347 1%\uff0c\u80a1\u50f9\u5e73\u5747\u4e0a\u6f32 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