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\u5728\u8b1b\u5ea7\u4e2d\uff0c\u738b\u6b63\u5764\u91ab\u5e2b\u5f37\u8abf\uff0c\u85dd\u7fa4\u91ab\u5b78\u7f8e\u5bb9\u96c6\u5718\u7684\u6838\u5fc3\u8cc7\u6e90\u4e0d\u50c5\u662f\u5148\u9032\u7684\u91ab\u7642\u8a2d\u5099\uff0c\u66f4\u91cd\u8981\u7684\u662f\u300c\u91ab\u5b78\u77e5\u8b58\u300d\u3001\u300c\u5b89\u5168\u300d\u3001\u300c\u8aa0\u4fe1\u300d\u7684\u4f01\u696d\u6587\u5316\uff0c\u9019\u4e9b\u7121\u5f62\u8cc7\u7522\u6b63\u662f\u652f\u6490\u4f01\u696d\u8de8\u5340\u57df\u5feb\u901f\u5c55\u5e9721\u5bb6\u8a3a\u6240\u8207\u5efa\u7acb\u54c1\u724c\u4fe1\u4efb\u7684\u95dc\u9375\u529b\u91cf\uff0c\u91ab\u5b78\u77e5\u8b58\u65e5\u65b0\u6708\u7570\uff0c\u85dd\u7fa4\u6bcf\u9031\u8209\u8fa6\u91ab\u5e2b\u8b80\u66f8\u6703\u8b70\u4f86\u57f9\u8a13\u8a31\u591a\u91ab\u5e2b\uff0c\u57f9\u990a\u91ab\u5e2b\u5011\u7d42\u8eab\u5b78\u7fd2\u7684\u614b\u5ea6\uff0c\u7531\u738b\u6b63\u5764\u9662\u9577\u89aa\u81ea\u6307\u5c0e\uff0c\u6301\u4e4b\u4ee5\u6046\uff0c20\u591a\u5e74\u4e0d\u9593\u65b7\u3002\u9810\u9632\u91ab\u7f8e\u526f\u4f5c\u7528\u4f86\u4fdd\u969c\u75c5\u4eba\u5b89\u5168\u3002\u8a8d\u771f\u8b1b\u89e3\u91ab\u5b78\u539f\u7406\uff0c\u5805\u6301\u4f7f\u7528\u5408\u6cd5\u85e5\u6750\uff0c\u767c\u63ee\u8aa0\u4fe1\u6587\u5316\u3002\u5c0d\u65bc\u670d\u52d9\u614b\u5ea6\u51b7\u6f20\u7684\u91ab\u5e2b\u8207\u54e1\u5de5\uff0c\u5c31\u52a0\u5f37\u8f14\u5c0e\u91ab\u5e2b\u54e1\u5de5\u5982\u4f55\u63d0\u4f9b\u611f\u52d5\u670d\u52d9\uff0c\u8b93\u5168\u9ad4\u54e1\u5de5\u4fdd\u6301\u670d\u52d9\u7684\u71b1\u60c5\u3002\u4e26\u4e14\u5efa\u7acb\u60a3\u8005\u6295\u8a34\u6a5f\u5236\uff0c\u85c9\u7531\u5916\u90e8\u529b\u91cf\u76e3\u7763\u5167\u90e8\u54e1\u5de5\u7684\u8868\u73fe\u3002 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\u6b64\u5916\uff0c\u738b\u6b63\u5764\u91ab\u5e2b\u4e5f\u4ee5\u53f0\u7063\u5169\u5927\u79d1\u6280\u5de8\u982d\u53f0\u7a4d\u96fb\u8207\u9d3b\u6d77\u70ba\u5c0d\u6bd4\uff0c\u8aaa\u660e\u4e0d\u540c\u6838\u5fc3\u8cc7\u6e90\u5982\u4f55\u5f62\u5851\u4f01\u696d\u50f9\u503c\uff0c\u4e26\u4e14\u5206\u6790\u5169\u5bb6\u4f01\u696d\u7684\u6838\u5fc3\u8cc7\u6e90\u662f\u5426\u5177\u6709VRIO\u7684\u7368\u7279\u7279\u8cea\u3002\u53f0\u7a4d\u96fb\u6bdb\u5229\u7387\u7d04\u70ba55%\uff0c\u9d3b\u6d77\u7d04\u70ba6%\u3002\u53f0\u7a4d\u96fb\u64c1\u6709\u5168\u7403\u9818\u5148\u7684\u6676\u5713\u88fd\u7a0b\u6280\u8853\u8207\u7814\u767c\u8cc7\u6e90\uff0c\u5c6c\u65bc\u9ad8\u5ea6\u7a00\u6709\u4e14\u96e3\u4ee5\u88ab\u6a21\u4eff\u7684\u8cc7\u7522\uff0c\u56e0\u6b64\u80fd\u7dad\u6301\u9ad8\u6bdb\u5229\u8868\u73fe\u3002\u9d3b\u6d77\u7684\u7368\u7279\u8cc7\u6e90\u5247\u662f\u5927\u898f\u6a21\u88fd\u9020\u8207\u4f9b\u61c9\u93c8\u7ba1\u7406\uff0c\u5176\u6838\u5fc3\u8cc7\u6e90\u5177\u6709\u6548\u7387\uff0c\u4f46\u6a21\u4eff\u9580\u6abb\u76f8\u5c0d\u8f03\u4f4e\uff0c\u56e0\u6b64\u9d3b\u6d77\u5fc5\u9808\u7533\u8acb\u5f88\u591a\u5c08\u5229\u4f86\u4fdd\u8b77\u81ea\u5df1\u7684\u4ee3\u5de5\u88fd\u9020\u5c08\u696d\uff0c\u5c0e\u81f4\u6bdb\u5229\u6703\u6bd4\u53f0\u7a4d\u96fb\u4f4e\uff0c\u56e0\u6b64\u7a00\u6709\u7368\u7279\u7684\u6838\u5fc3\u8cc7\u6e90\u5c31\u662f\u4f01\u696d\u7684\u6230\u7565\u8cc7\u6e90\u3002 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   \u738b\u6b63\u5764\u91ab\u5e2b\u6307\u51fa\uff0c\u4f01\u696d\u6210\u529f\u7684\u95dc\u9375\u4e0d\u50c5\u5728\u65bc\u5e02\u5834\u7b56\u7565\uff0c\u66f4\u5728\u65bc\u5167\u90e8\u662f\u5426\u64c1\u6709\u96e3\u4ee5\u53d6\u4ee3\u7684\u6838\u5fc3\u8cc7\u6e90\uff0c\u6838\u5fc3\u8cc7\u6e90\u5c31\u662f\u6700\u5177\u6709\u50f9\u503c\u7684\u6230\u7565\u8cc7\u6e90\uff0c\u542b\u6709VRIO\u7279\u8cea\u3002\u4ed6\u4ee5\u8cc7\u6e90\u57fa\u790e\u89c0\u9ede\uff08Resource-Based View, RBV\uff09\u70ba\u7406\u8ad6\u57fa\u790e\uff0c\u95e1\u8ff0\u4f01\u696d\u82e5\u80fd\u5177\u5099\u300c\u50f9\u503c\u6027\uff08Valuable\uff09\u3001\u7a00\u6709\u6027\uff08Rare\uff09\u3001\u96e3\u4ee5\u6a21\u4eff\u6027\uff08Inimitable\uff09\u3001\u7d44\u7e54\u5316\uff08Organized\uff09\u300d\u7684VRIO\u7279\u8cea\uff0c\u4fbf\u80fd\u5efa\u7acb\u9577\u671f\u7af6\u722d\u512a\u52e2\u3002    \u5728\u8b1b\u5ea7\u4e2d\uff0c\u738b\u6b63\u5764\u91ab\u5e2b\u5f37\u8abf\uff0c\u85dd\u7fa4\u91ab\u5b78\u7f8e\u5bb9\u96c6\u5718\u7684\u6838\u5fc3\u8cc7\u6e90\u4e0d\u50c5\u662f\u5148\u9032\u7684\u91ab\u7642\u8a2d\u5099\uff0c\u66f4\u91cd\u8981\u7684\u662f\u300c\u91ab\u5b78\u77e5\u8b58\u300d\u3001\u300c\u5b89\u5168\u300d\u3001\u300c\u8aa0\u4fe1\u300d\u7684\u4f01\u696d\u6587\u5316\uff0c\u9019\u4e9b\u7121\u5f62\u8cc7\u7522\u6b63\u662f\u652f\u6490\u4f01\u696d\u8de8\u5340\u57df\u5feb\u901f\u5c55\u5e9721\u5bb6\u8a3a\u6240\u8207\u5efa\u7acb\u54c1\u724c\u4fe1\u4efb\u7684\u95dc\u9375\u529b\u91cf\uff0c\u91ab\u5b78\u77e5\u8b58\u65e5\u65b0\u6708\u7570\uff0c\u85dd\u7fa4\u6bcf\u9031\u8209\u8fa6\u91ab\u5e2b\u8b80\u66f8\u6703\u8b70\u4f86\u57f9\u8a13\u8a31\u591a\u91ab\u5e2b\uff0c\u57f9\u990a\u91ab\u5e2b\u5011\u7d42\u8eab\u5b78\u7fd2\u7684\u614b\u5ea6\uff0c\u7531\u738b\u6b63\u5764\u9662\u9577\u89aa\u81ea\u6307\u5c0e\uff0c\u6301\u4e4b\u4ee5\u6046\uff0c20\u591a\u5e74\u4e0d\u9593\u65b7\u3002\u9810\u9632\u91ab\u7f8e\u526f\u4f5c\u7528\u4f86\u4fdd\u969c\u75c5\u4eba\u5b89\u5168\u3002\u8a8d\u771f\u8b1b\u89e3\u91ab\u5b78\u539f\u7406\uff0c\u5805\u6301\u4f7f\u7528\u5408\u6cd5\u85e5\u6750\uff0c\u767c\u63ee\u8aa0\u4fe1\u6587\u5316\u3002\u5c0d\u65bc\u670d\u52d9\u614b\u5ea6\u51b7\u6f20\u7684\u91ab\u5e2b\u8207\u54e1\u5de5\uff0c\u5c31\u52a0\u5f37\u8f14\u5c0e\u91ab\u5e2b\u54e1\u5de5\u5982\u4f55\u63d0\u4f9b\u611f\u52d5\u670d\u52d9\uff0c\u8b93\u5168\u9ad4\u54e1\u5de5\u4fdd\u6301\u670d\u52d9\u7684\u71b1\u60c5\u3002\u4e26\u4e14\u5efa\u7acb\u60a3\u8005\u6295\u8a34\u6a5f\u5236\uff0c\u85c9\u7531\u5916\u90e8\u529b\u91cf\u76e3\u7763\u5167\u90e8\u54e1\u5de5\u7684\u8868\u73fe\u3002 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