{"id":337146,"date":"2025-06-18T10:17:00","date_gmt":"2025-06-18T02:17:00","guid":{"rendered":"https:\/\/pingtungtimes.com.tw\/?p=337146"},"modified":"2025-06-18T10:17:00","modified_gmt":"2025-06-18T02:17:00","slug":"the-trade-desk%e8%88%87hoy%e6%b7%b1%e5%8c%96%e6%88%b0%e7%95%a5%e5%90%88%e4%bd%9c-%e5%85%b1%e6%8e%a8%e9%a6%99%e6%b8%af%e6%99%ba%e8%83%bd%e9%9b%bb%e8%a6%96%e7%a8%8b%e5%ba%8f%e5%8c%96%e5%bb%a3%e5%91%8a","status":"publish","type":"post","link":"https:\/\/pingtungtimes.com.tw\/?p=337146","title":{"rendered":"The Trade Desk\u8207HOY\u6df1\u5316\u6230\u7565\u5408\u4f5c \u5171\u63a8\u9999\u6e2f\u667a\u80fd\u96fb\u8996\u7a0b\u5e8f\u5316\u5ee3\u544a\u65b0\u751f\u614b"},"content":{"rendered":"<div>\n<p class=\"prntac\"> <b> <i>\u6574\u5408<\/i> <\/b> <b> <i>UID2\u8207OpenPath\u6280\u8853 \u6253\u9020\u96b1\u79c1\u512a\u5148\u53ca\u9ad8\u6548\u6295\u653e\u7684\u667a\u80fd\u96fb\u8996\u5ee3\u544a\u89e3\u6c7a\u65b9\u6848<\/i> <\/b> <\/p>\n<p> <span class=\"legendSpanClass\">\u9999\u6e2f<\/span> <span class=\"legendSpanClass\">2025\u5e746\u670818\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u5168\u7403\u9818\u5148\u7684\u5ee3\u544a\u6280\u8853\u516c\u53f8The Trade Desk (NASDAQ: TTD) \u8207\u6709\u7dda\u5bec\u983b\u8207\u6709\u7dda\u5bec\u983b\u901a\u8a0a\u6709\u9650\u516c\u53f8\uff08\u80a1\u7968\u4ee3\u865f: 1097\uff09\u65d7\u4e0bHOY\u4eca\u65e5\u5ba3\u4f48\uff0c\u5c07\u6df1\u5316\u96d9\u65b9\u6230\u7565\u5408\u4f5c\uff0c\u901a\u904eThe Trade Desk\u958b\u653eHOY \u65bc\u667a\u80fd\u96fb\u8996\uff08Connected TV\uff0cCTV\uff09\u5e73\u53f0\u4e0a\u7684\u5ee3\u544a\u7248\u4f4d\u9032\u884c\u7a0b\u5e8f\u5316\u4ea4\u6613\uff0c\u4e26\u63a5\u5165\u7db2\u7d61\u8eab\u4efd\u8b58\u5225\u89e3\u6c7a\u65b9\u6848Unified ID 2.0\uff08UID2\uff09 \u53caOpenPath\u6280\u8853\uff0c\u52a9\u529b\u5ee3\u544a\u4e3b\u5be6\u73fe\u66f4\u9ad8\u6548\u3001\u66f4\u7cbe\u6e96\u7684\u6295\u653e\u6548\u679c\u3002<\/p>\n<p>\u96a8\u8457\u89c0\u773e\u89c0\u770b\u559c\u597d\u7684\u8f49\u8b8a\uff0c\u63d0\u4f9b\u512a\u8cea\u5167\u5bb9\u7684CTV\u5e73\u53f0\u6b63\u7d93\u6b77\u8fc5\u901f\u6210\u9577\u8207\u64f4\u5f35 \u3002\u6839\u64daStatista\u7684\u6578\u64da\uff0c\u5168\u7403CTV\u5ee3\u544a\u652f\u51fa\u9810\u8a08\u5230 2027 \u5e74\u5c07\u8d85\u904e 380 \u5104\u7f8e\u5143[1]\u3002\u9999\u6e2f\u5e02\u5834\u540c\u6a23\u5448\u73fe\u6b64\u8da8\u52e2\uff0c\u901a\u8a0a\u4e8b\u52d9\u7ba1\u7406\u5c40\u767c\u4f48\u76842024 \u5e74\u5ea6\u5ee3\u64ad\u670d\u52d9\u610f\u898b\u8abf\u67e5\u986f\u793a, \u8d85\u904e\u56db\u6210\u53d7\u8a2a\u8005\u56e0\u8f49\u5411\u4e92\u806f\u7db2\u5a92\u9ad4\u81ea\u9078\uff0f\u4e32\u6d41\u670d\u52d9\u800c\u6e1b\u5c11\u6536\u770b\u50b3\u7d71\u96fb\u8996\u7bc0\u76ee[2]\u3002<\/p>\n<p>\u6709\u7dda\u5bec\u983b\u901a\u8a0a\u6709\u9650\u516c\u53f8\u884c\u653f\u7e3d\u88c1\u517c\u57f7\u884c\u8463\u4e8b\u675c\u4e4b\u514b\u8868\u793a\uff1a\u300c\u7a0b\u5e8f\u5316CTV\u5ee3\u544a\u662fHOY \u696d\u52d9\u589e\u9577\u7684\u6838\u5fc3\u6230\u7565\uff0c\u800cThe Trade Desk\u64c1\u6709CTV\u7a0b\u5e8f\u5316\u5ee3\u544a\u9818\u57df\u7684\u9818\u5148\u6280\u8853\u8207\u5e73\u53f0\u512a\u52e2\u3002\u6211\u5011\u5f88\u8208\u596e\u80fd\u8207\u5176\u651c\u624b\u5408\u4f5c\uff0c\u5728\u63d0\u5347\u5ee3\u544a\u7248\u4f4d\u50f9\u503c\u8207\u5438\u5f15\u529b\u7684\u540c\u6642\uff0c\u70ba\u5ee3\u544a\u5546\u5e36\u4f86\u66f4\u52a0\u9ad8\u6548\u7cbe\u6e96\u7684\u54c1\u724c\u66dd\u5149\u65b0\u6a5f\u6703\u3002\u300d<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder4530\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/2713238\/HOY_x_The_Trade_Desk.html\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\">  <\/a> <br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>UID2\u6700\u521d\u7531 The Trade Desk \u958b\u767c\uff0c\u662f\u4e00\u9805\u9762\u5411\u958b\u653e\u4e92\u806f\u7db2\u7684\u65b0\u4e00\u4ee3\u7db2\u7d61\u8eab\u4efd\u8b58\u5225\u89e3\u6c7a\u65b9\u6848\uff0c\u65e8\u5728\u517c\u9867\u6d88\u8cbb\u8005\u5c0d\u66f4\u9ad8\u900f\u660e\u5ea6\u53ca\u63a7\u5236\u529b\u7684\u9700\u6c42\uff0c\u5be6\u73fe\u66f4\u5927\u7a0b\u5ea6\u7684\u500b\u6027\u5316\uff0c\u540c\u6642\u4fdd\u6709\u63d0\u4f9b\u76f8\u95dc\u5ee3\u544a\u7684\u80fd\u529b\u3002\u800c\u900f\u904eOpenPath\uff0c\u5ee3\u544a\u5546\u53ef\u76f4\u63a5\u8207\u5a92\u9ad4\u63d0\u4f9b\u7684\u5ee3\u544a\u8cc7\u6e90\u5c0d\u63a5\uff0c\u7701\u53bb\u50b3\u7d71\u5ee3\u544a\u4ea4\u6613\u7684\u591a\u5c64\u4e2d\u9593\u74b0\u7bc0\uff0c\u5a92\u9ad4\u4ea6\u80fd\u6700\u5927\u7a0b\u5ea6\u5730\u5f9e\u4e2d\u7372\u5f97\u5ee3\u544a\u6536\u76ca\u3002<\/p>\n<p>The Trade Desk\u5317\u4e9e\u5340\u5a92\u9ad4\u5925\u4f34\u95dc\u4fc2\u7e3d\u7d93\u7406\u8521\u79c9\u71b9\u8868\u793a\uff1a\u300c\u6211\u5011\u975e\u5e38\u9ad8\u8208\u80fd\u8207HOY \u6df1\u5316\u5408\u4f5c\uff0c\u5171\u540c\u63a8\u52d5\u9999\u6e2f CTV \u548c\u958b\u653e\u4e92\u806f\u7db2\u751f\u614b\u7684\u767c\u5c55\u3002\u96a8\u8457\u89c0\u773e\u89c0\u770b\u7fd2\u6163\u7684\u8f49\u8b8a\uff0c\u9999\u6e2fCTV \u7a0b\u5e8f\u5316\u5ee3\u544a\u5e02\u5834\u6b63\u8fce\u4f86\u524d\u6240\u672a\u6709\u7684\u6210\u9577\u6a5f\u9047\u3002HOY\u00a0 \u958b\u653e\u5ee3\u544a\u7248\u4f4d\u9032\u884c\u7a0b\u5e8f\u5316\u4ea4\u6613\uff0c\u4e26\u63a1\u7528 UID2 \u548c OpenPath \u7b49\u89e3\u6c7a\u65b9\u6848\uff0c\u6709\u52a9\u52a0\u901f\u6253\u9020\u9762\u5411\u672a\u4f86\u3001\u66f4\u52a0\u9ad8\u6548\u7cbe\u6e96\u7684\u958b\u653e\u4e92\u806f\u7db2\u5ee3\u544a\u6a21\u5f0f\u3002\u6211\u5011\u671f\u5f85\u8207\u66f4\u591a\u50cfHOY TV\u9019\u6a23\u7684\u512a\u8cea\u4e92\u806f\u7db2\u5167\u5bb9\u5925\u4f34\uff0c\u6253\u9020\u9999\u6e2f\u667a\u80fd\u96fb\u8996\u7a0b\u5e8f\u5316\u5ee3\u544a\u65b0\u751f\u614b\u3002\u300d<\/p>\n<p>\u76ee\u524d\uff0cHOY \u7684CTV\u5e73\u53f0\u5df2\u5b8c\u6210UID2\u6574\u5408\u4e26\u6295\u5165\u4f7f\u7528\uff0cOpenPath\u6280\u8853\u5c0d\u63a5\u4ea6\u5df2\u5c31\u7dd2\uff0c\u5f8c\u7e8c\u5c07\u6839\u64da\u5be6\u969b\u6548\u679c\u512a\u5316\u90e8\u7f72\u3002<\/p>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\" class=\"prnbcc\">\n<tbody>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"> <span class=\"prnews_span\">[1] Statista, Dec 2024:\u00a0<a href=\"https:\/\/www.statista.com\/topics\/12992\/ctv-advertising-worldwide\/#topicOverview\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow noopener\" style=\"color: #0000FF\">https:\/\/www.statista.com\/topics\/12992\/ctv-advertising-worldwide\/#topicOverview<\/a><\/span> <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"> <span class=\"prnews_span\">[2] Statista, Feb\u00a02025: <a href=\"https:\/\/www.coms-auth.hk\/filemanager\/tc\/content_713\/appx_20250220.pdf\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow noopener\" style=\"color: #0000FF\">https:\/\/www.coms-auth.hk\/filemanager\/tc\/content_713\/appx_20250220.pdf<\/a><\/span> <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p> <b>\u95dc\u65bc<\/b> <b>HOY<\/b> <\/p>\n<p>HOY\uff0c\u7cb5\u8a9e\u8b80\u97f3\u300c\u958b\u300d\uff0c\u54c1\u724c\u8cab\u5fb9\u300c\u4ee5\u4eba\u70ba\u672c\u300d\u4fe1\u5ff5\uff0c\u532f\u805a\u4eba\u624d\uff0c\u4ee5\u7368\u7279\u8996\u89d2\u5411\u4e16\u754c\u5448\u73fe\u9999\u6e2f\u6545\u4e8b\u3002HOY\u7d50\u5408\u5167\u5bb9\u53ca\u53c3\u8207\uff0c\u91cd\u8996\u89aa\u8eab\u611f\u53d7\u53ca\u4e92\u52d5\u4ea4\u6d41\uff0c\u81f4\u529b\u6210\u70ba\u6709\u60c5\u611f\u6709\u500b\u6027\u7684\u54c1\u724c\uff0c\u555f\u767c\u53d7\u773e\u7372\u53d6\u66f4\u7a4d\u6975\u5feb\u6a02\u7684\u751f\u6d3b\u9748\u611f\u3002<\/p>\n<p>HOY \u63d0\u4f9b\u4e09\u689d\u514d\u8cbb\u96fb\u8996\u983b\u905376\u300177\u53ca78\u53f0\uff0c\u5206\u5225\u4e3b\u8981\u4ee5\u7cb5\u8a9e\u548c\u82f1\u8a9e\u63d0\u4f9b\u65b0\u805e\u6642\u4e8b\u3001\u7d9c\u85dd\u5a1b\u6a02\u3001\u4eba\u6c23\u5287\u96c6\u3001\u751f\u6d3b\u8cc7\u8a0a\u3001\u65c5\u904a\u98f2\u98df\u53ca\u8ca1\u7d93\u7bc0\u76ee\u7b49\u591a\u5143\u5316\u5167\u5bb9\u3002HOY \u8df3\u51fa\u50b3\u7d71\u6846\u6846\uff0c\u88fd\u4f5c\u65b9\u91dd\u540c\u6642\u517c\u5177\u5a1b\u6a02\u6027\u53ca\u77e5\u8b58\u6027\uff0c\u70ba\u4e0d\u540c\u559c\u597d\u89c0\u773e\u5e36\u4f86\u66f4\u9ad8\u50f9\u503c\u7684\u89c0\u8cde\u9ad4\u9a57\u3002<\/p>\n<p> <b>\u95dc\u65bc<\/b> <b>The Trade Desk<\/b> <\/p>\n<p>The Trade Desk\u2122\u00a0\u662f\u4e00\u5bb6\u70ba\u8cb7\u65b9\u63d0\u4f9b\u5168\u6e20\u9053\u7a0b\u5e8f\u5316\u5ee3\u544a\u8cfc\u8cb7\u670d\u52d9\u7684\u5ee3\u544a\u6280\u8853\u516c\u53f8\u3002\u901a\u904eThe Trade Desk\u7684\u81ea\u52a9\u96f2\u7aef\u5e73\u53f0\uff0c\u5ee3\u544a\u8cb7\u65b9\u53ef\u4ee5\u5efa\u7acb\u3001\u7ba1\u7406\u548c\u512a\u5316\u591a\u7a2e\u5f62\u5f0f\u548c\u7d42\u7aef\u7684\u6578\u78bc\u5ee3\u544a\u6d3b\u52d5\u3002The Trade Desk\u7684\u5e73\u53f0\u7d50\u5408\u4e86\u4e3b\u8981\u6578\u64da\u3001\u6d41\u91cf\u8cc7\u6e90\u548c\u5a92\u9ad4\u8cc7\u6e90\uff0c\u80fd\u5920\u78ba\u4fdd\u6700\u5927\u7684\u8986\u84cb\u7bc4\u570d\u548c\u6c7a\u7b56\u80fd\u529b\u3002\u540c\u6642\uff0cThe Trade Desk\u7684\u5e73\u53f0\u901a\u904e\u4f01\u696dAPI\u53ef\u4ee5\u652f\u63f4\u81ea\u5b9a\u7fa9\u529f\u80fd\u958b\u767c\u3002The Trade Desk\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u52a0\u5dde\u6587\u5716\u62c9\uff0c\u4e26\u5728\u5317\u7f8e\u3001\u6b50\u6d32\u548c\u4e9e\u592a\u5340\u8a2d\u6709\u8fa6\u516c\u5ba4\u3002\u77ad\u89e3\u66f4\u591a\u8a73\u60c5\uff0c\u8acb\u700f\u89bd<a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__www.thetradedesk.com_&amp;d=DwMGaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=hdTKIiDJdOViuy4zCHOq-A&amp;m=7PWeAgRsz96cwf-VxW6YLO4Jjs0fOQtpeqCo-LVJKVQ&amp;s=VO3OoqdNIqAEh-zZB0X38uDEheTy8drEqaw_zDdPkT0&amp;e=\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\">thetradedesk.com<\/a>\uff0c\u6216\u95dc\u6ce8<a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__www.facebook.com_TheTradeDesk&amp;d=DwMGaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=hdTKIiDJdOViuy4zCHOq-A&amp;m=Opf7LAE014O3hN4KdCqEw-KjV3yt4jQXIWWiJEHhHrA&amp;s=MgKSyF3jQr6yJPeCRghcHKuU0cHzFZidI7Q7BE1yw0Q&amp;e=\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\">Facebook<\/a>\u3001<a href=\"https:\/\/urldefense.com\/v3\/__https:\/twitter.com\/thetradedesk__;!!HhhKMSGjjQV-!pdtU5pHf-O3wW7aittstOfN5r8Xc9Vz4CpKr19ney1uo48BSp5jbPVmq075yjb4t_Tngxf-yXw%24\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\">Twitter<\/a> \u53ca <a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__www.linkedin.com_company_892001_&amp;d=DwMGaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=hdTKIiDJdOViuy4zCHOq-A&amp;m=Opf7LAE014O3hN4KdCqEw-KjV3yt4jQXIWWiJEHhHrA&amp;s=57SfTL71msE3g5Wyvc7LlTMyLNx3w-vwxMZhdpGieVI&amp;e=\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\">LinkedIn<\/a> \u5c08\u9801\u3002<\/p>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u6574\u5408 UID2\u8207OpenPat&#8230;<\/p>\n","protected":false},"author":16,"featured_media":337147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[40567],"tags":[],"class_list":["post-337146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-40567"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Trade Desk\u8207HOY\u6df1\u5316\u6230\u7565\u5408\u4f5c \u5171\u63a8\u9999\u6e2f\u667a\u80fd\u96fb\u8996\u7a0b\u5e8f\u5316\u5ee3\u544a\u65b0\u751f\u614b - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831<\/title>\n<meta name=\"description\" content=\"\u6574\u5408  UID2\u8207OpenPath\u6280\u8853 \u6253\u9020\u96b1\u79c1\u512a\u5148\u53ca\u9ad8\u6548\u6295\u653e\u7684\u667a\u80fd\u96fb\u8996\u5ee3\u544a\u89e3\u6c7a\u65b9\u6848   \u9999\u6e2f 2025\u5e746\u670818\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u9818\u5148\u7684\u5ee3\u544a\u6280\u8853\u516c\u53f8The Trade Desk (NASDAQ: TTD) \u8207\u6709\u7dda\u5bec\u983b\u8207\u6709\u7dda\u5bec\u983b\u901a\u8a0a\u6709\u9650\u516c\u53f8\uff08\u80a1\u7968\u4ee3\u865f: 1097\uff09\u65d7\u4e0bHOY\u4eca\u65e5\u5ba3\u4f48\uff0c\u5c07\u6df1\u5316\u96d9\u65b9\u6230\u7565\u5408\u4f5c\uff0c\u901a\u904eThe Trade Desk\u958b\u653eHOY \u65bc\u667a\u80fd\u96fb\u8996\uff08Connected TV\uff0cCTV\uff09\u5e73\u53f0\u4e0a\u7684\u5ee3\u544a\u7248\u4f4d\u9032\u884c\u7a0b\u5e8f\u5316\u4ea4\u6613\uff0c\u4e26\u63a5\u5165\u7db2\u7d61\u8eab\u4efd\u8b58\u5225\u89e3\u6c7a\u65b9\u6848Unified ID 2.0\uff08UID2\uff09 \u53caOpenPath\u6280\u8853\uff0c\u52a9\u529b\u5ee3\u544a\u4e3b\u5be6\u73fe\u66f4\u9ad8\u6548\u3001\u66f4\u7cbe\u6e96\u7684\u6295\u653e\u6548\u679c\u3002 \u96a8\u8457\u89c0\u773e\u89c0\u770b\u559c\u597d\u7684\u8f49\u8b8a\uff0c\u63d0\u4f9b\u512a\u8cea\u5167\u5bb9\u7684CTV\u5e73\u53f0\u6b63\u7d93\u6b77\u8fc5\u901f\u6210\u9577\u8207\u64f4\u5f35 \u3002\u6839\u64daStatista\u7684\u6578\u64da\uff0c\u5168\u7403CTV\u5ee3\u544a\u652f\u51fa\u9810\u8a08\u5230 2027 \u5e74\u5c07\u8d85\u904e 380 \u5104\u7f8e\u5143\u3002\u9999\u6e2f\u5e02\u5834\u540c\u6a23\u5448\u73fe\u6b64\u8da8\u52e2\uff0c\u901a\u8a0a\u4e8b\u52d9\u7ba1\u7406\u5c40\u767c\u4f48\u76842024 \u5e74\u5ea6\u5ee3\u64ad\u670d\u52d9\u610f\u898b\u8abf\u67e5\u986f\u793a, \u8d85\u904e\u56db\u6210\u53d7\u8a2a\u8005\u56e0\u8f49\u5411\u4e92\u806f\u7db2\u5a92\u9ad4\u81ea\u9078\uff0f\u4e32\u6d41\u670d\u52d9\u800c\u6e1b\u5c11\u6536\u770b\u50b3\u7d71\u96fb\u8996\u7bc0\u76ee\u3002 \u6709\u7dda\u5bec\u983b\u901a\u8a0a\u6709\u9650\u516c\u53f8\u884c\u653f\u7e3d\u88c1\u517c\u57f7\u884c\u8463\u4e8b\u675c\u4e4b\u514b\u8868\u793a\uff1a\u300c\u7a0b\u5e8f\u5316CTV\u5ee3\u544a\u662fHOY \u696d\u52d9\u589e\u9577\u7684\u6838\u5fc3\u6230\u7565\uff0c\u800cThe Trade Desk\u64c1\u6709CTV\u7a0b\u5e8f\u5316\u5ee3\u544a\u9818\u57df\u7684\u9818\u5148\u6280\u8853\u8207\u5e73\u53f0\u512a\u52e2\u3002\u6211\u5011\u5f88\u8208\u596e\u80fd\u8207\u5176\u651c\u624b\u5408\u4f5c\uff0c\u5728\u63d0\u5347\u5ee3\u544a\u7248\u4f4d\u50f9\u503c\u8207\u5438\u5f15\u529b\u7684\u540c\u6642\uff0c\u70ba\u5ee3\u544a\u5546\u5e36\u4f86\u66f4\u52a0\u9ad8\u6548\u7cbe\u6e96\u7684\u54c1\u724c\u66dd\u5149\u65b0\u6a5f\u6703\u3002\u300d       UID2\u6700\u521d\u7531 The Trade Desk \u958b\u767c\uff0c\u662f\u4e00\u9805\u9762\u5411\u958b\u653e\u4e92\u806f\u7db2\u7684\u65b0\u4e00\u4ee3\u7db2\u7d61\u8eab\u4efd\u8b58\u5225\u89e3\u6c7a\u65b9\u6848\uff0c\u65e8\u5728\u517c\u9867\u6d88\u8cbb\u8005\u5c0d\u66f4\u9ad8\u900f\u660e\u5ea6\u53ca\u63a7\u5236\u529b\u7684\u9700\u6c42\uff0c\u5be6\u73fe\u66f4\u5927\u7a0b\u5ea6\u7684\u500b\u6027\u5316\uff0c\u540c\u6642\u4fdd\u6709\u63d0\u4f9b\u76f8\u95dc\u5ee3\u544a\u7684\u80fd\u529b\u3002\u800c\u900f\u904eOpenPath\uff0c\u5ee3\u544a\u5546\u53ef\u76f4\u63a5\u8207\u5a92\u9ad4\u63d0\u4f9b\u7684\u5ee3\u544a\u8cc7\u6e90\u5c0d\u63a5\uff0c\u7701\u53bb\u50b3\u7d71\u5ee3\u544a\u4ea4\u6613\u7684\u591a\u5c64\u4e2d\u9593\u74b0\u7bc0\uff0c\u5a92\u9ad4\u4ea6\u80fd\u6700\u5927\u7a0b\u5ea6\u5730\u5f9e\u4e2d\u7372\u5f97\u5ee3\u544a\u6536\u76ca\u3002 The Trade Desk\u5317\u4e9e\u5340\u5a92\u9ad4\u5925\u4f34\u95dc\u4fc2\u7e3d\u7d93\u7406\u8521\u79c9\u71b9\u8868\u793a\uff1a\u300c\u6211\u5011\u975e\u5e38\u9ad8\u8208\u80fd\u8207HOY \u6df1\u5316\u5408\u4f5c\uff0c\u5171\u540c\u63a8\u52d5\u9999\u6e2f CTV \u548c\u958b\u653e\u4e92\u806f\u7db2\u751f\u614b\u7684\u767c\u5c55\u3002\u96a8\u8457\u89c0\u773e\u89c0\u770b\u7fd2\u6163\u7684\u8f49\u8b8a\uff0c\u9999\u6e2fCTV \u7a0b\u5e8f\u5316\u5ee3\u544a\u5e02\u5834\u6b63\u8fce\u4f86\u524d\u6240\u672a\u6709\u7684\u6210\u9577\u6a5f\u9047\u3002HOY\u00a0 \u958b\u653e\u5ee3\u544a\u7248\u4f4d\u9032\u884c\u7a0b\u5e8f\u5316\u4ea4\u6613\uff0c\u4e26\u63a1\u7528 UID2 \u548c OpenPath \u7b49\u89e3\u6c7a\u65b9\u6848\uff0c\u6709\u52a9\u52a0\u901f\u6253\u9020\u9762\u5411\u672a\u4f86\u3001\u66f4\u52a0\u9ad8\u6548\u7cbe\u6e96\u7684\u958b\u653e\u4e92\u806f\u7db2\u5ee3\u544a\u6a21\u5f0f\u3002\u6211\u5011\u671f\u5f85\u8207\u66f4\u591a\u50cfHOY TV\u9019\u6a23\u7684\u512a\u8cea\u4e92\u806f\u7db2\u5167\u5bb9\u5925\u4f34\uff0c\u6253\u9020\u9999\u6e2f\u667a\u80fd\u96fb\u8996\u7a0b\u5e8f\u5316\u5ee3\u544a\u65b0\u751f\u614b\u3002\u300d \u76ee\u524d\uff0cHOY \u7684CTV\u5e73\u53f0\u5df2\u5b8c\u6210UID2\u6574\u5408\u4e26\u6295\u5165\u4f7f\u7528\uff0cOpenPath\u6280\u8853\u5c0d\u63a5\u4ea6\u5df2\u5c31\u7dd2\uff0c\u5f8c\u7e8c\u5c07\u6839\u64da\u5be6\u969b\u6548\u679c\u512a\u5316\u90e8\u7f72\u3002            Statista, Dec 2024:\u00a0https:\/\/www.statista.com\/topics\/12992\/ctv-advertising-worldwide\/#topicOverview           Statista, Feb\u00a02025: https:\/\/www.coms-auth.hk\/filemanager\/tc\/content_713\/appx_20250220.pdf          \u95dc\u65bc HOY  HOY\uff0c\u7cb5\u8a9e\u8b80\u97f3\u300c\u958b\u300d\uff0c\u54c1\u724c\u8cab\u5fb9\u300c\u4ee5\u4eba\u70ba\u672c\u300d\u4fe1\u5ff5\uff0c\u532f\u805a\u4eba\u624d\uff0c\u4ee5\u7368\u7279\u8996\u89d2\u5411\u4e16\u754c\u5448\u73fe\u9999\u6e2f\u6545\u4e8b\u3002HOY\u7d50\u5408\u5167\u5bb9\u53ca\u53c3\u8207\uff0c\u91cd\u8996\u89aa\u8eab\u611f\u53d7\u53ca\u4e92\u52d5\u4ea4\u6d41\uff0c\u81f4\u529b\u6210\u70ba\u6709\u60c5\u611f\u6709\u500b\u6027\u7684\u54c1\u724c\uff0c\u555f\u767c\u53d7\u773e\u7372\u53d6\u66f4\u7a4d\u6975\u5feb\u6a02\u7684\u751f\u6d3b\u9748\u611f\u3002 HOY \u63d0\u4f9b\u4e09\u689d\u514d\u8cbb\u96fb\u8996\u983b\u905376\u300177\u53ca78\u53f0\uff0c\u5206\u5225\u4e3b\u8981\u4ee5\u7cb5\u8a9e\u548c\u82f1\u8a9e\u63d0\u4f9b\u65b0\u805e\u6642\u4e8b\u3001\u7d9c\u85dd\u5a1b\u6a02\u3001\u4eba\u6c23\u5287\u96c6\u3001\u751f\u6d3b\u8cc7\u8a0a\u3001\u65c5\u904a\u98f2\u98df\u53ca\u8ca1\u7d93\u7bc0\u76ee\u7b49\u591a\u5143\u5316\u5167\u5bb9\u3002HOY \u8df3\u51fa\u50b3\u7d71\u6846\u6846\uff0c\u88fd\u4f5c\u65b9\u91dd\u540c\u6642\u517c\u5177\u5a1b\u6a02\u6027\u53ca\u77e5\u8b58\u6027\uff0c\u70ba\u4e0d\u540c\u559c\u597d\u89c0\u773e\u5e36\u4f86\u66f4\u9ad8\u50f9\u503c\u7684\u89c0\u8cde\u9ad4\u9a57\u3002  \u95dc\u65bc The Trade Desk  The Trade Desk\u2122\u00a0\u662f\u4e00\u5bb6\u70ba\u8cb7\u65b9\u63d0\u4f9b\u5168\u6e20\u9053\u7a0b\u5e8f\u5316\u5ee3\u544a\u8cfc\u8cb7\u670d\u52d9\u7684\u5ee3\u544a\u6280\u8853\u516c\u53f8\u3002\u901a\u904eThe Trade Desk\u7684\u81ea\u52a9\u96f2\u7aef\u5e73\u53f0\uff0c\u5ee3\u544a\u8cb7\u65b9\u53ef\u4ee5\u5efa\u7acb\u3001\u7ba1\u7406\u548c\u512a\u5316\u591a\u7a2e\u5f62\u5f0f\u548c\u7d42\u7aef\u7684\u6578\u78bc\u5ee3\u544a\u6d3b\u52d5\u3002The Trade Desk\u7684\u5e73\u53f0\u7d50\u5408\u4e86\u4e3b\u8981\u6578\u64da\u3001\u6d41\u91cf\u8cc7\u6e90\u548c\u5a92\u9ad4\u8cc7\u6e90\uff0c\u80fd\u5920\u78ba\u4fdd\u6700\u5927\u7684\u8986\u84cb\u7bc4\u570d\u548c\u6c7a\u7b56\u80fd\u529b\u3002\u540c\u6642\uff0cThe Trade Desk\u7684\u5e73\u53f0\u901a\u904e\u4f01\u696dAPI\u53ef\u4ee5\u652f\u63f4\u81ea\u5b9a\u7fa9\u529f\u80fd\u958b\u767c\u3002The Trade Desk\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u52a0\u5dde\u6587\u5716\u62c9\uff0c\u4e26\u5728\u5317\u7f8e\u3001\u6b50\u6d32\u548c\u4e9e\u592a\u5340\u8a2d\u6709\u8fa6\u516c\u5ba4\u3002\u77ad\u89e3\u66f4\u591a\u8a73\u60c5\uff0c\u8acb\u700f\u89bdthetradedesk.com\uff0c\u6216\u95dc\u6ce8Facebook\u3001Twitter \u53ca LinkedIn \u5c08\u9801\u3002 \u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingtungtimes.com.tw\/?p=337146\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Trade Desk\u8207HOY\u6df1\u5316\u6230\u7565\u5408\u4f5c \u5171\u63a8\u9999\u6e2f\u667a\u80fd\u96fb\u8996\u7a0b\u5e8f\u5316\u5ee3\u544a\u65b0\u751f\u614b - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"og:description\" content=\"\u6574\u5408  UID2\u8207OpenPath\u6280\u8853 \u6253\u9020\u96b1\u79c1\u512a\u5148\u53ca\u9ad8\u6548\u6295\u653e\u7684\u667a\u80fd\u96fb\u8996\u5ee3\u544a\u89e3\u6c7a\u65b9\u6848   \u9999\u6e2f 2025\u5e746\u670818\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u9818\u5148\u7684\u5ee3\u544a\u6280\u8853\u516c\u53f8The Trade Desk (NASDAQ: TTD) \u8207\u6709\u7dda\u5bec\u983b\u8207\u6709\u7dda\u5bec\u983b\u901a\u8a0a\u6709\u9650\u516c\u53f8\uff08\u80a1\u7968\u4ee3\u865f: 1097\uff09\u65d7\u4e0bHOY\u4eca\u65e5\u5ba3\u4f48\uff0c\u5c07\u6df1\u5316\u96d9\u65b9\u6230\u7565\u5408\u4f5c\uff0c\u901a\u904eThe Trade Desk\u958b\u653eHOY \u65bc\u667a\u80fd\u96fb\u8996\uff08Connected TV\uff0cCTV\uff09\u5e73\u53f0\u4e0a\u7684\u5ee3\u544a\u7248\u4f4d\u9032\u884c\u7a0b\u5e8f\u5316\u4ea4\u6613\uff0c\u4e26\u63a5\u5165\u7db2\u7d61\u8eab\u4efd\u8b58\u5225\u89e3\u6c7a\u65b9\u6848Unified ID 2.0\uff08UID2\uff09 \u53caOpenPath\u6280\u8853\uff0c\u52a9\u529b\u5ee3\u544a\u4e3b\u5be6\u73fe\u66f4\u9ad8\u6548\u3001\u66f4\u7cbe\u6e96\u7684\u6295\u653e\u6548\u679c\u3002 \u96a8\u8457\u89c0\u773e\u89c0\u770b\u559c\u597d\u7684\u8f49\u8b8a\uff0c\u63d0\u4f9b\u512a\u8cea\u5167\u5bb9\u7684CTV\u5e73\u53f0\u6b63\u7d93\u6b77\u8fc5\u901f\u6210\u9577\u8207\u64f4\u5f35 \u3002\u6839\u64daStatista\u7684\u6578\u64da\uff0c\u5168\u7403CTV\u5ee3\u544a\u652f\u51fa\u9810\u8a08\u5230 2027 \u5e74\u5c07\u8d85\u904e 380 \u5104\u7f8e\u5143\u3002\u9999\u6e2f\u5e02\u5834\u540c\u6a23\u5448\u73fe\u6b64\u8da8\u52e2\uff0c\u901a\u8a0a\u4e8b\u52d9\u7ba1\u7406\u5c40\u767c\u4f48\u76842024 \u5e74\u5ea6\u5ee3\u64ad\u670d\u52d9\u610f\u898b\u8abf\u67e5\u986f\u793a, \u8d85\u904e\u56db\u6210\u53d7\u8a2a\u8005\u56e0\u8f49\u5411\u4e92\u806f\u7db2\u5a92\u9ad4\u81ea\u9078\uff0f\u4e32\u6d41\u670d\u52d9\u800c\u6e1b\u5c11\u6536\u770b\u50b3\u7d71\u96fb\u8996\u7bc0\u76ee\u3002 \u6709\u7dda\u5bec\u983b\u901a\u8a0a\u6709\u9650\u516c\u53f8\u884c\u653f\u7e3d\u88c1\u517c\u57f7\u884c\u8463\u4e8b\u675c\u4e4b\u514b\u8868\u793a\uff1a\u300c\u7a0b\u5e8f\u5316CTV\u5ee3\u544a\u662fHOY \u696d\u52d9\u589e\u9577\u7684\u6838\u5fc3\u6230\u7565\uff0c\u800cThe Trade Desk\u64c1\u6709CTV\u7a0b\u5e8f\u5316\u5ee3\u544a\u9818\u57df\u7684\u9818\u5148\u6280\u8853\u8207\u5e73\u53f0\u512a\u52e2\u3002\u6211\u5011\u5f88\u8208\u596e\u80fd\u8207\u5176\u651c\u624b\u5408\u4f5c\uff0c\u5728\u63d0\u5347\u5ee3\u544a\u7248\u4f4d\u50f9\u503c\u8207\u5438\u5f15\u529b\u7684\u540c\u6642\uff0c\u70ba\u5ee3\u544a\u5546\u5e36\u4f86\u66f4\u52a0\u9ad8\u6548\u7cbe\u6e96\u7684\u54c1\u724c\u66dd\u5149\u65b0\u6a5f\u6703\u3002\u300d       UID2\u6700\u521d\u7531 The Trade Desk \u958b\u767c\uff0c\u662f\u4e00\u9805\u9762\u5411\u958b\u653e\u4e92\u806f\u7db2\u7684\u65b0\u4e00\u4ee3\u7db2\u7d61\u8eab\u4efd\u8b58\u5225\u89e3\u6c7a\u65b9\u6848\uff0c\u65e8\u5728\u517c\u9867\u6d88\u8cbb\u8005\u5c0d\u66f4\u9ad8\u900f\u660e\u5ea6\u53ca\u63a7\u5236\u529b\u7684\u9700\u6c42\uff0c\u5be6\u73fe\u66f4\u5927\u7a0b\u5ea6\u7684\u500b\u6027\u5316\uff0c\u540c\u6642\u4fdd\u6709\u63d0\u4f9b\u76f8\u95dc\u5ee3\u544a\u7684\u80fd\u529b\u3002\u800c\u900f\u904eOpenPath\uff0c\u5ee3\u544a\u5546\u53ef\u76f4\u63a5\u8207\u5a92\u9ad4\u63d0\u4f9b\u7684\u5ee3\u544a\u8cc7\u6e90\u5c0d\u63a5\uff0c\u7701\u53bb\u50b3\u7d71\u5ee3\u544a\u4ea4\u6613\u7684\u591a\u5c64\u4e2d\u9593\u74b0\u7bc0\uff0c\u5a92\u9ad4\u4ea6\u80fd\u6700\u5927\u7a0b\u5ea6\u5730\u5f9e\u4e2d\u7372\u5f97\u5ee3\u544a\u6536\u76ca\u3002 The Trade Desk\u5317\u4e9e\u5340\u5a92\u9ad4\u5925\u4f34\u95dc\u4fc2\u7e3d\u7d93\u7406\u8521\u79c9\u71b9\u8868\u793a\uff1a\u300c\u6211\u5011\u975e\u5e38\u9ad8\u8208\u80fd\u8207HOY \u6df1\u5316\u5408\u4f5c\uff0c\u5171\u540c\u63a8\u52d5\u9999\u6e2f CTV \u548c\u958b\u653e\u4e92\u806f\u7db2\u751f\u614b\u7684\u767c\u5c55\u3002\u96a8\u8457\u89c0\u773e\u89c0\u770b\u7fd2\u6163\u7684\u8f49\u8b8a\uff0c\u9999\u6e2fCTV \u7a0b\u5e8f\u5316\u5ee3\u544a\u5e02\u5834\u6b63\u8fce\u4f86\u524d\u6240\u672a\u6709\u7684\u6210\u9577\u6a5f\u9047\u3002HOY\u00a0 \u958b\u653e\u5ee3\u544a\u7248\u4f4d\u9032\u884c\u7a0b\u5e8f\u5316\u4ea4\u6613\uff0c\u4e26\u63a1\u7528 UID2 \u548c OpenPath \u7b49\u89e3\u6c7a\u65b9\u6848\uff0c\u6709\u52a9\u52a0\u901f\u6253\u9020\u9762\u5411\u672a\u4f86\u3001\u66f4\u52a0\u9ad8\u6548\u7cbe\u6e96\u7684\u958b\u653e\u4e92\u806f\u7db2\u5ee3\u544a\u6a21\u5f0f\u3002\u6211\u5011\u671f\u5f85\u8207\u66f4\u591a\u50cfHOY TV\u9019\u6a23\u7684\u512a\u8cea\u4e92\u806f\u7db2\u5167\u5bb9\u5925\u4f34\uff0c\u6253\u9020\u9999\u6e2f\u667a\u80fd\u96fb\u8996\u7a0b\u5e8f\u5316\u5ee3\u544a\u65b0\u751f\u614b\u3002\u300d \u76ee\u524d\uff0cHOY \u7684CTV\u5e73\u53f0\u5df2\u5b8c\u6210UID2\u6574\u5408\u4e26\u6295\u5165\u4f7f\u7528\uff0cOpenPath\u6280\u8853\u5c0d\u63a5\u4ea6\u5df2\u5c31\u7dd2\uff0c\u5f8c\u7e8c\u5c07\u6839\u64da\u5be6\u969b\u6548\u679c\u512a\u5316\u90e8\u7f72\u3002            Statista, Dec 2024:\u00a0https:\/\/www.statista.com\/topics\/12992\/ctv-advertising-worldwide\/#topicOverview           Statista, Feb\u00a02025: https:\/\/www.coms-auth.hk\/filemanager\/tc\/content_713\/appx_20250220.pdf          \u95dc\u65bc HOY  HOY\uff0c\u7cb5\u8a9e\u8b80\u97f3\u300c\u958b\u300d\uff0c\u54c1\u724c\u8cab\u5fb9\u300c\u4ee5\u4eba\u70ba\u672c\u300d\u4fe1\u5ff5\uff0c\u532f\u805a\u4eba\u624d\uff0c\u4ee5\u7368\u7279\u8996\u89d2\u5411\u4e16\u754c\u5448\u73fe\u9999\u6e2f\u6545\u4e8b\u3002HOY\u7d50\u5408\u5167\u5bb9\u53ca\u53c3\u8207\uff0c\u91cd\u8996\u89aa\u8eab\u611f\u53d7\u53ca\u4e92\u52d5\u4ea4\u6d41\uff0c\u81f4\u529b\u6210\u70ba\u6709\u60c5\u611f\u6709\u500b\u6027\u7684\u54c1\u724c\uff0c\u555f\u767c\u53d7\u773e\u7372\u53d6\u66f4\u7a4d\u6975\u5feb\u6a02\u7684\u751f\u6d3b\u9748\u611f\u3002 HOY \u63d0\u4f9b\u4e09\u689d\u514d\u8cbb\u96fb\u8996\u983b\u905376\u300177\u53ca78\u53f0\uff0c\u5206\u5225\u4e3b\u8981\u4ee5\u7cb5\u8a9e\u548c\u82f1\u8a9e\u63d0\u4f9b\u65b0\u805e\u6642\u4e8b\u3001\u7d9c\u85dd\u5a1b\u6a02\u3001\u4eba\u6c23\u5287\u96c6\u3001\u751f\u6d3b\u8cc7\u8a0a\u3001\u65c5\u904a\u98f2\u98df\u53ca\u8ca1\u7d93\u7bc0\u76ee\u7b49\u591a\u5143\u5316\u5167\u5bb9\u3002HOY \u8df3\u51fa\u50b3\u7d71\u6846\u6846\uff0c\u88fd\u4f5c\u65b9\u91dd\u540c\u6642\u517c\u5177\u5a1b\u6a02\u6027\u53ca\u77e5\u8b58\u6027\uff0c\u70ba\u4e0d\u540c\u559c\u597d\u89c0\u773e\u5e36\u4f86\u66f4\u9ad8\u50f9\u503c\u7684\u89c0\u8cde\u9ad4\u9a57\u3002  \u95dc\u65bc The Trade Desk  The Trade Desk\u2122\u00a0\u662f\u4e00\u5bb6\u70ba\u8cb7\u65b9\u63d0\u4f9b\u5168\u6e20\u9053\u7a0b\u5e8f\u5316\u5ee3\u544a\u8cfc\u8cb7\u670d\u52d9\u7684\u5ee3\u544a\u6280\u8853\u516c\u53f8\u3002\u901a\u904eThe Trade Desk\u7684\u81ea\u52a9\u96f2\u7aef\u5e73\u53f0\uff0c\u5ee3\u544a\u8cb7\u65b9\u53ef\u4ee5\u5efa\u7acb\u3001\u7ba1\u7406\u548c\u512a\u5316\u591a\u7a2e\u5f62\u5f0f\u548c\u7d42\u7aef\u7684\u6578\u78bc\u5ee3\u544a\u6d3b\u52d5\u3002The Trade Desk\u7684\u5e73\u53f0\u7d50\u5408\u4e86\u4e3b\u8981\u6578\u64da\u3001\u6d41\u91cf\u8cc7\u6e90\u548c\u5a92\u9ad4\u8cc7\u6e90\uff0c\u80fd\u5920\u78ba\u4fdd\u6700\u5927\u7684\u8986\u84cb\u7bc4\u570d\u548c\u6c7a\u7b56\u80fd\u529b\u3002\u540c\u6642\uff0cThe Trade Desk\u7684\u5e73\u53f0\u901a\u904e\u4f01\u696dAPI\u53ef\u4ee5\u652f\u63f4\u81ea\u5b9a\u7fa9\u529f\u80fd\u958b\u767c\u3002The Trade Desk\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u52a0\u5dde\u6587\u5716\u62c9\uff0c\u4e26\u5728\u5317\u7f8e\u3001\u6b50\u6d32\u548c\u4e9e\u592a\u5340\u8a2d\u6709\u8fa6\u516c\u5ba4\u3002\u77ad\u89e3\u66f4\u591a\u8a73\u60c5\uff0c\u8acb\u700f\u89bdthetradedesk.com\uff0c\u6216\u95dc\u6ce8Facebook\u3001Twitter \u53ca LinkedIn \u5c08\u9801\u3002 \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingtungtimes.com.tw\/?p=337146\" \/>\n<meta property=\"og:site_name\" content=\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pingtungnews\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-18T02:17:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u7f8e\u901a\u793e\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u7f8e\u901a\u793e\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=337146#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=337146\"},\"author\":{\"name\":\"\u7f8e\u901a\u793e\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/person\\\/683b937f29ec1537972f6c41e22a2cf3\"},\"headline\":\"The Trade Desk\u8207HOY\u6df1\u5316\u6230\u7565\u5408\u4f5c 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1097\uff09\u65d7\u4e0bHOY\u4eca\u65e5\u5ba3\u4f48\uff0c\u5c07\u6df1\u5316\u96d9\u65b9\u6230\u7565\u5408\u4f5c\uff0c\u901a\u904eThe Trade Desk\u958b\u653eHOY \u65bc\u667a\u80fd\u96fb\u8996\uff08Connected TV\uff0cCTV\uff09\u5e73\u53f0\u4e0a\u7684\u5ee3\u544a\u7248\u4f4d\u9032\u884c\u7a0b\u5e8f\u5316\u4ea4\u6613\uff0c\u4e26\u63a5\u5165\u7db2\u7d61\u8eab\u4efd\u8b58\u5225\u89e3\u6c7a\u65b9\u6848Unified ID 2.0\uff08UID2\uff09 \u53caOpenPath\u6280\u8853\uff0c\u52a9\u529b\u5ee3\u544a\u4e3b\u5be6\u73fe\u66f4\u9ad8\u6548\u3001\u66f4\u7cbe\u6e96\u7684\u6295\u653e\u6548\u679c\u3002 \u96a8\u8457\u89c0\u773e\u89c0\u770b\u559c\u597d\u7684\u8f49\u8b8a\uff0c\u63d0\u4f9b\u512a\u8cea\u5167\u5bb9\u7684CTV\u5e73\u53f0\u6b63\u7d93\u6b77\u8fc5\u901f\u6210\u9577\u8207\u64f4\u5f35 \u3002\u6839\u64daStatista\u7684\u6578\u64da\uff0c\u5168\u7403CTV\u5ee3\u544a\u652f\u51fa\u9810\u8a08\u5230 2027 \u5e74\u5c07\u8d85\u904e 380 \u5104\u7f8e\u5143\u3002\u9999\u6e2f\u5e02\u5834\u540c\u6a23\u5448\u73fe\u6b64\u8da8\u52e2\uff0c\u901a\u8a0a\u4e8b\u52d9\u7ba1\u7406\u5c40\u767c\u4f48\u76842024 \u5e74\u5ea6\u5ee3\u64ad\u670d\u52d9\u610f\u898b\u8abf\u67e5\u986f\u793a, \u8d85\u904e\u56db\u6210\u53d7\u8a2a\u8005\u56e0\u8f49\u5411\u4e92\u806f\u7db2\u5a92\u9ad4\u81ea\u9078\uff0f\u4e32\u6d41\u670d\u52d9\u800c\u6e1b\u5c11\u6536\u770b\u50b3\u7d71\u96fb\u8996\u7bc0\u76ee\u3002 \u6709\u7dda\u5bec\u983b\u901a\u8a0a\u6709\u9650\u516c\u53f8\u884c\u653f\u7e3d\u88c1\u517c\u57f7\u884c\u8463\u4e8b\u675c\u4e4b\u514b\u8868\u793a\uff1a\u300c\u7a0b\u5e8f\u5316CTV\u5ee3\u544a\u662fHOY \u696d\u52d9\u589e\u9577\u7684\u6838\u5fc3\u6230\u7565\uff0c\u800cThe Trade Desk\u64c1\u6709CTV\u7a0b\u5e8f\u5316\u5ee3\u544a\u9818\u57df\u7684\u9818\u5148\u6280\u8853\u8207\u5e73\u53f0\u512a\u52e2\u3002\u6211\u5011\u5f88\u8208\u596e\u80fd\u8207\u5176\u651c\u624b\u5408\u4f5c\uff0c\u5728\u63d0\u5347\u5ee3\u544a\u7248\u4f4d\u50f9\u503c\u8207\u5438\u5f15\u529b\u7684\u540c\u6642\uff0c\u70ba\u5ee3\u544a\u5546\u5e36\u4f86\u66f4\u52a0\u9ad8\u6548\u7cbe\u6e96\u7684\u54c1\u724c\u66dd\u5149\u65b0\u6a5f\u6703\u3002\u300d UID2\u6700\u521d\u7531 The Trade Desk 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TV\uff0cCTV\uff09\u5e73\u53f0\u4e0a\u7684\u5ee3\u544a\u7248\u4f4d\u9032\u884c\u7a0b\u5e8f\u5316\u4ea4\u6613\uff0c\u4e26\u63a5\u5165\u7db2\u7d61\u8eab\u4efd\u8b58\u5225\u89e3\u6c7a\u65b9\u6848Unified ID 2.0\uff08UID2\uff09 \u53caOpenPath\u6280\u8853\uff0c\u52a9\u529b\u5ee3\u544a\u4e3b\u5be6\u73fe\u66f4\u9ad8\u6548\u3001\u66f4\u7cbe\u6e96\u7684\u6295\u653e\u6548\u679c\u3002 \u96a8\u8457\u89c0\u773e\u89c0\u770b\u559c\u597d\u7684\u8f49\u8b8a\uff0c\u63d0\u4f9b\u512a\u8cea\u5167\u5bb9\u7684CTV\u5e73\u53f0\u6b63\u7d93\u6b77\u8fc5\u901f\u6210\u9577\u8207\u64f4\u5f35 \u3002\u6839\u64daStatista\u7684\u6578\u64da\uff0c\u5168\u7403CTV\u5ee3\u544a\u652f\u51fa\u9810\u8a08\u5230 2027 \u5e74\u5c07\u8d85\u904e 380 \u5104\u7f8e\u5143\u3002\u9999\u6e2f\u5e02\u5834\u540c\u6a23\u5448\u73fe\u6b64\u8da8\u52e2\uff0c\u901a\u8a0a\u4e8b\u52d9\u7ba1\u7406\u5c40\u767c\u4f48\u76842024 \u5e74\u5ea6\u5ee3\u64ad\u670d\u52d9\u610f\u898b\u8abf\u67e5\u986f\u793a, 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Desk\u7684\u5e73\u53f0\u901a\u904e\u4f01\u696dAPI\u53ef\u4ee5\u652f\u63f4\u81ea\u5b9a\u7fa9\u529f\u80fd\u958b\u767c\u3002The Trade Desk\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u52a0\u5dde\u6587\u5716\u62c9\uff0c\u4e26\u5728\u5317\u7f8e\u3001\u6b50\u6d32\u548c\u4e9e\u592a\u5340\u8a2d\u6709\u8fa6\u516c\u5ba4\u3002\u77ad\u89e3\u66f4\u591a\u8a73\u60c5\uff0c\u8acb\u700f\u89bdthetradedesk.com\uff0c\u6216\u95dc\u6ce8Facebook\u3001Twitter \u53ca LinkedIn \u5c08\u9801\u3002 \u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingtungtimes.com.tw\/?p=337146","og_locale":"zh_TW","og_type":"article","og_title":"The Trade Desk\u8207HOY\u6df1\u5316\u6230\u7565\u5408\u4f5c \u5171\u63a8\u9999\u6e2f\u667a\u80fd\u96fb\u8996\u7a0b\u5e8f\u5316\u5ee3\u544a\u65b0\u751f\u614b - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","og_description":"\u6574\u5408  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HOY\uff0c\u7cb5\u8a9e\u8b80\u97f3\u300c\u958b\u300d\uff0c\u54c1\u724c\u8cab\u5fb9\u300c\u4ee5\u4eba\u70ba\u672c\u300d\u4fe1\u5ff5\uff0c\u532f\u805a\u4eba\u624d\uff0c\u4ee5\u7368\u7279\u8996\u89d2\u5411\u4e16\u754c\u5448\u73fe\u9999\u6e2f\u6545\u4e8b\u3002HOY\u7d50\u5408\u5167\u5bb9\u53ca\u53c3\u8207\uff0c\u91cd\u8996\u89aa\u8eab\u611f\u53d7\u53ca\u4e92\u52d5\u4ea4\u6d41\uff0c\u81f4\u529b\u6210\u70ba\u6709\u60c5\u611f\u6709\u500b\u6027\u7684\u54c1\u724c\uff0c\u555f\u767c\u53d7\u773e\u7372\u53d6\u66f4\u7a4d\u6975\u5feb\u6a02\u7684\u751f\u6d3b\u9748\u611f\u3002 HOY \u63d0\u4f9b\u4e09\u689d\u514d\u8cbb\u96fb\u8996\u983b\u905376\u300177\u53ca78\u53f0\uff0c\u5206\u5225\u4e3b\u8981\u4ee5\u7cb5\u8a9e\u548c\u82f1\u8a9e\u63d0\u4f9b\u65b0\u805e\u6642\u4e8b\u3001\u7d9c\u85dd\u5a1b\u6a02\u3001\u4eba\u6c23\u5287\u96c6\u3001\u751f\u6d3b\u8cc7\u8a0a\u3001\u65c5\u904a\u98f2\u98df\u53ca\u8ca1\u7d93\u7bc0\u76ee\u7b49\u591a\u5143\u5316\u5167\u5bb9\u3002HOY 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Desk\u7684\u5e73\u53f0\u901a\u904e\u4f01\u696dAPI\u53ef\u4ee5\u652f\u63f4\u81ea\u5b9a\u7fa9\u529f\u80fd\u958b\u767c\u3002The Trade Desk\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u52a0\u5dde\u6587\u5716\u62c9\uff0c\u4e26\u5728\u5317\u7f8e\u3001\u6b50\u6d32\u548c\u4e9e\u592a\u5340\u8a2d\u6709\u8fa6\u516c\u5ba4\u3002\u77ad\u89e3\u66f4\u591a\u8a73\u60c5\uff0c\u8acb\u700f\u89bdthetradedesk.com\uff0c\u6216\u95dc\u6ce8Facebook\u3001Twitter \u53ca LinkedIn \u5c08\u9801\u3002 \u00a0","og_url":"https:\/\/pingtungtimes.com.tw\/?p=337146","og_site_name":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","article_publisher":"https:\/\/www.facebook.com\/pingtungnews","article_published_time":"2025-06-18T02:17:00+00:00","og_image":[{"url":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png","width":1,"height":1,"type":"image\/jpeg"}],"author":"\u7f8e\u901a\u793e","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005:":"\u7f8e\u901a\u793e"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/pingtungtimes.com.tw\/?p=337146#article","isPartOf":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=337146"},"author":{"name":"\u7f8e\u901a\u793e","@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/person\/683b937f29ec1537972f6c41e22a2cf3"},"headline":"The Trade Desk\u8207HOY\u6df1\u5316\u6230\u7565\u5408\u4f5c 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