{"id":273528,"date":"2024-11-04T10:00:00","date_gmt":"2024-11-04T02:00:00","guid":{"rendered":"https:\/\/pingtungtimes.com.tw\/?p=273528"},"modified":"2024-11-04T10:00:00","modified_gmt":"2024-11-04T02:00:00","slug":"branch%e5%85%ac%e4%bd%88%e3%80%8a2025%e5%b9%b4%e6%b5%81%e5%8b%95%e6%87%89%e7%94%a8%e7%a8%8b%e5%bc%8f%e7%87%9f%e9%8a%b7%e7%8f%be%e7%8b%80%e3%80%8b%e5%a0%b1%e5%91%8a%ef%bc%88the-state-of-mobile-app-mark","status":"publish","type":"post","link":"https:\/\/pingtungtimes.com.tw\/?p=273528","title":{"rendered":"Branch\u516c\u4f48\u300a2025\u5e74\u6d41\u52d5\u61c9\u7528\u7a0b\u5f0f\u71df\u92b7\u73fe\u72c0\u300b\u5831\u544a\uff08The State of Mobile App Marketing 2025 Report\uff09\uff0c\u70ba\u6771\u5357\u4e9e\u5e02\u5834\u71df\u92b7\u4eba\u54e1\u63d0\u4f9b\u95dc\u9375\u898b\u89e3"},"content":{"rendered":"<div>\n<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\">\u7f8e\u570b\u52a0\u5dde\u5e15\u7f85\u5967\u5716<\/span><span class=\"legendSpanClass\">2024\u5e7411\u67084\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u4f5c\u70ba\u5c08\u6ce8\u65bc\u589e\u9577\u7684\u5718\u968a\u7684\u9818\u5148\u9023\u7d50\u8207\u6e2c\u91cf\u5408\u4f5c\u5925\u4f34\uff0cBranch\u8207Martechvibe\u651c\u624b\u5408\u4f5c\uff0c\u6b23\u7136\u5ba3\u4f48\u63a8\u51fa\u6700\u65b0\u5831\u544a<i>\u300a2025\u5e74\u6d41\u52d5\u61c9\u7528\u7a0b\u5f0f\u71df\u92b7\u73fe\u72c0\uff1a\u70ba\u6771\u5357\u4e9e\u71df\u92b7\u4eba\u54e1\u89e3\u9396\u6d41\u52d5\u71df\u92b7\u589e\u9577\u7b56\u7565\u300b\uff08The State of Mobile App Marketing 2025: Unlocking Mobile Growth Strategies for Southeast Asia Marketers\uff09\u3002<\/i>\u9019\u9805\u5168\u9762\u7684\u7814\u7a76\u70ba\u6771\u5357\u4e9e\u7684\u6d41\u52d5\u71df\u92b7\u74b0\u5883\u63d0\u4f9b\u5bf6\u8cb4\u898b\u89e3\uff0c\u7a81\u986f\u6d41\u52d5\u71df\u92b7\u589e\u9577\u7684\u8da8\u52e2\u3001\u6311\u6230\u53ca\u65b0\u8208\u7b56\u7565\u3002<\/p>\n<p>\u300c\u6771\u5357\u4e9e\u6d41\u52d5\u61c9\u7528\u7a0b\u5f0f\u71df\u92b7\u7684\u672a\u4f86\u5145\u6eff\u6f5b\u529b\uff0c\u300dBranch\u4e9e\u592a\u5730\u5340\u526f\u7e3d\u88c1Vidhur Bhagat\u8868\u793a\u3002\u96a8\u8457\u6d41\u52d5\u88dd\u7f6e\u4f7f\u7528\u91cf\u4e0d\u65b7\u4e0a\u5347\uff0c\u4f01\u696d\u6b63\u4e0d\u65b7\u5b8c\u5584\u5176\u7b56\u7565\uff0c\u4ee5\u5275\u9020\u500b\u4eba\u5316\u3001\u5b89\u5168\u4e14\u4ee5\u6578\u64da\u9a45\u52d5\u7684\u7528\u6236\u9ad4\u9a57\u3002\u8a72\u5831\u544a\u5f37\u8abf\u4e86\u71df\u92b7\u4eba\u54e1\u9700\u8981\u5c08\u6ce8\u65bc\u91cd\u65b0\u5438\u5f15\u7528\u6236\u3001\u79c1\u96b1\u4fdd\u8b77\u548c\u6e96\u78ba\u6b78\u56e0\uff0c\u4ee5\u4fdd\u6301\u7af6\u722d\u512a\u52e2\u3002\u300d<\/p>\n<p>\u672c\u5831\u544a\u57fa\u65bc\u5c0d\u4f86\u81ea\u5370\u5c3c\u3001\u65b0\u52a0\u5761\u3001\u99ac\u4f86\u897f\u4e9e\u3001\u8d8a\u5357\u3001\u83f2\u5f8b\u8cd3\u548c\u6cf0\u570b\u7b49\u570b\u5bb6\/\u5730\u5340\u7684180\u591a\u4f4d\u884c\u696d\u9818\u8896\u7684\u8abf\u67e5\u7d50\u679c\uff0c\u6db5\u84cb\u91d1\u878d\u3001\u96f6\u552e\u3001\u9152\u5e97\u548c\u91ab\u7642\u4fdd\u5065\u7b49\u9818\u57df\u3002\u5831\u544a\u63ed\u793a\u4e86\u4f01\u696d\u5982\u4f55\u5229\u7528\u6d41\u52d5\u61c9\u7528\u7a0b\u5f0f\u4f86\u63a8\u52d5\u5ba2\u6236\u53c3\u8207\u3001\u63d0\u5347\u7559\u5b58\u7387\u548c\u5be6\u73fe\u9577\u671f\u6210\u529f\u3002<\/p>\n<p><b>\u4e3b\u8981\u7814\u7a76\u7d50\u679c<\/b><\/p>\n<ul 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href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hant&amp;o=4293535-1&amp;h=3163853429&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4293535-1%26h%3D2774332820%26u%3Dhttps%253A%252F%252Fwww.branch.io%252Fresources%252Fwhite-paper%252Fthe-state-of-mobile-app-marketing-2025-unlocking-mobile-growth-strategies-for-southeast-asia-marketers%252F%26a%3DThe%2BState%2Bof%2BMobile%2BApp%2BMarketing%2B2025%253A%2BUnlocking%2BMobile%2BGrowth%2BStrategies%2Bfor%2BSoutheast%2BAsia%2BMarketers&amp;a=%E3%80%8A2025%E5%B9%B4%E6%B5%81%E5%8B%95%E6%87%89%E7%94%A8%E7%A8%8B%E5%BC%8F%E7%87%9F%E9%8A%B7%E7%8F%BE%E7%8B%80%EF%BC%9A%E7%82%BA%E6%9D%B1%E5%8D%97%E4%BA%9E%E7%87%9F%E9%8A%B7%E4%BA%BA%E5%93%A1%E8%A7%A3%E9%8E%96%E6%B5%81%E5%8B%95%E7%87%9F%E9%8A%B7%E5%A2%9E%E9%95%B7%E7%AD%96%E7%95%A5%E3%80%8B%EF%BC%88The+State+of+Mobile+App+Marketing+2025%3A+Unlocking+Mobile+Growth+Strategies+for+Southeast+Asia+Marketers%EF%BC%89\" target=\"_blank\" rel=\"nofollow noopener\"><i>\u300a<\/i><i>2025<\/i><i>\u5e74\u6d41\u52d5\u61c9\u7528\u7a0b\u5f0f\u71df\u92b7\u73fe\u72c0\uff1a\u70ba\u6771\u5357\u4e9e\u71df\u92b7\u4eba\u54e1\u89e3\u9396\u6d41\u52d5\u71df\u92b7\u589e\u9577\u7b56\u7565\u300b\uff08<\/i><i>The State of Mobile App Marketing 2025: Unlocking Mobile Growth Strategies for Southeast Asia Marketers<\/i><i>\uff09<\/i><\/a><i><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hant&amp;o=4293535-1&amp;h=3562290010&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4293535-1%26h%3D905701722%26u%3Dhttps%253A%252F%252Fwww.branch.io%252Fresources%252Fwhite-paper%252Fthe-state-of-mobile-app-marketing-2025-unlocking-mobile-growth-strategies-for-southeast-asia-marketers%252F%26a%3D%25C2%25A0report&amp;a=%E5%A0%B1%E5%91%8A\" target=\"_blank\" rel=\"nofollow noopener\">\u5831\u544a<\/a><\/i>\u3002<\/p>\n<p><b>Branch\u7c21\u4ecb<br 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-->\n<title>Branch\u516c\u4f48\u300a2025\u5e74\u6d41\u52d5\u61c9\u7528\u7a0b\u5f0f\u71df\u92b7\u73fe\u72c0\u300b\u5831\u544a\uff08The State of Mobile App Marketing 2025 Report\uff09\uff0c\u70ba\u6771\u5357\u4e9e\u5e02\u5834\u71df\u92b7\u4eba\u54e1\u63d0\u4f9b\u95dc\u9375\u898b\u89e3 - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831<\/title>\n<meta name=\"description\" content=\"\u7f8e\u570b\u52a0\u5dde\u5e15\u7f85\u5967\u57162024\u5e7411\u67084\u65e5 \/\u7f8e\u901a\u793e\/ -- \u4f5c\u70ba\u5c08\u6ce8\u65bc\u589e\u9577\u7684\u5718\u968a\u7684\u9818\u5148\u9023\u7d50\u8207\u6e2c\u91cf\u5408\u4f5c\u5925\u4f34\uff0cBranch\u8207Martechvibe\u651c\u624b\u5408\u4f5c\uff0c\u6b23\u7136\u5ba3\u4f48\u63a8\u51fa\u6700\u65b0\u5831\u544a\u300a2025\u5e74\u6d41\u52d5\u61c9\u7528\u7a0b\u5f0f\u71df\u92b7\u73fe\u72c0\uff1a\u70ba\u6771\u5357\u4e9e\u71df\u92b7\u4eba\u54e1\u89e3\u9396\u6d41\u52d5\u71df\u92b7\u589e\u9577\u7b56\u7565\u300b\uff08The State of Mobile App Marketing 2025: Unlocking Mobile Growth Strategies for Southeast Asia Marketers\uff09\u3002\u9019\u9805\u5168\u9762\u7684\u7814\u7a76\u70ba\u6771\u5357\u4e9e\u7684\u6d41\u52d5\u71df\u92b7\u74b0\u5883\u63d0\u4f9b\u5bf6\u8cb4\u898b\u89e3\uff0c\u7a81\u986f\u6d41\u52d5\u71df\u92b7\u589e\u9577\u7684\u8da8\u52e2\u3001\u6311\u6230\u53ca\u65b0\u8208\u7b56\u7565\u3002 \u300c\u6771\u5357\u4e9e\u6d41\u52d5\u61c9\u7528\u7a0b\u5f0f\u71df\u92b7\u7684\u672a\u4f86\u5145\u6eff\u6f5b\u529b\uff0c\u300dBranch\u4e9e\u592a\u5730\u5340\u526f\u7e3d\u88c1Vidhur Bhagat\u8868\u793a\u3002\u96a8\u8457\u6d41\u52d5\u88dd\u7f6e\u4f7f\u7528\u91cf\u4e0d\u65b7\u4e0a\u5347\uff0c\u4f01\u696d\u6b63\u4e0d\u65b7\u5b8c\u5584\u5176\u7b56\u7565\uff0c\u4ee5\u5275\u9020\u500b\u4eba\u5316\u3001\u5b89\u5168\u4e14\u4ee5\u6578\u64da\u9a45\u52d5\u7684\u7528\u6236\u9ad4\u9a57\u3002\u8a72\u5831\u544a\u5f37\u8abf\u4e86\u71df\u92b7\u4eba\u54e1\u9700\u8981\u5c08\u6ce8\u65bc\u91cd\u65b0\u5438\u5f15\u7528\u6236\u3001\u79c1\u96b1\u4fdd\u8b77\u548c\u6e96\u78ba\u6b78\u56e0\uff0c\u4ee5\u4fdd\u6301\u7af6\u722d\u512a\u52e2\u3002\u300d 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\u6b32\u6df1\u5165\u4e86\u89e3\u5851\u90202025\u5e74\u53ca\u672a\u4f86\u6d41\u52d5\u71df\u92b7\u8da8\u52e2\u7684\u5404\u7a2e\u56e0\u7d20\uff0c\u8acb\u4e0b\u8f09\u300a2025\u5e74\u6d41\u52d5\u61c9\u7528\u7a0b\u5f0f\u71df\u92b7\u73fe\u72c0\uff1a\u70ba\u6771\u5357\u4e9e\u71df\u92b7\u4eba\u54e1\u89e3\u9396\u6d41\u52d5\u71df\u92b7\u589e\u9577\u7b56\u7565\u300b\uff08The State of Mobile App Marketing 2025: Unlocking Mobile Growth Strategies for Southeast Asia Marketers\uff09\u5831\u544a\u3002 Branch\u7c21\u4ecbBranch\u662f\u6210\u9577\u578b\u5718\u968a\u7684\u9023\u7d50\u8207\u8861\u91cf\u5408\u4f5c\u5925\u4f34\uff0c\u5c08\u6ce8\u65bc\u6539\u5584\u5176\u4e0d\u65b7\u6f14\u8b8a\u7684\u6578\u78bc\u7b56\u7565\uff0c\u4ee5\u6700\u5927\u5316\u5176\u50f9\u503c\u3002Instacart\u3001\u897f\u806f\u532f\u6b3e\uff08Western Union\uff09\u3001NBCUniversal\u3001ZocDoc\u548cSephora\u7b49\u4e16\u754c\u7d1a\u54c1\u724c\u5747\u4fe1\u8cf4Branch\uff0c\u4ee5\u4fbf\u7372\u53d6\u65b0\u7528\u6236\u3001\u63d0\u5347\u5ba2\u6236\u7559\u5b58\u7387\uff0c\u4e26\u63a8\u52d5\u66f4\u9ad8\u7684\u8f49\u5316\u7387\u3002\u8a73\u60c5\u8acb\u700f\u89bdwww.branch.io\u3002 Martechvibe\u7c21\u4ecbMartechvibe\u662f\u9996\u5c48\u4e00\u6307\u7684\u74b0\u7403\u6578\u78bc\u96dc\u8a8c\uff0c\u662f\u71df\u92b7\u79d1\u6280\u548c\u5ba2\u6236\u9ad4\u9a57\u7684\u53ef\u9760\u6b0a\u5a01\u3002\u4f5c\u70ba\u5404\u5927\u4f01\u696d\u3001\u71df\u92b7\u4eba\u54e1\u3001\u5ba2\u6236\u9ad4\u9a57\u5c08\u696d\u4eba\u58eb\u53ca\u54c1\u724c\u7684\u9996\u9078\u8cc7\u6e90\uff0cMartechvibe\u63d0\u4f9b\u95dc\u65bc\u71df\u92b7\u79d1\u6280\u53ca\u5ba2\u6236\u9ad4\u9a57\u89e3\u6c7a\u65b9\u6848\u4e0d\u65b7\u6f14\u8b8a\u7684\u95dc\u9375\u898b\u89e3\uff0c\u5e6b\u52a9\u9818\u5c0e\u8005\u4f5c\u51fa\u660e\u667a\u7684\u6c7a\u7b56\u3002\u8a73\u60c5\u8acb\u700f\u89bdhttps:\/\/martechvibe.com\u3002 \u806f\u7d61\u65b9\u5f0f\uff1aPaula Mantlepress@branch.io \u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingtungtimes.com.tw\/?p=273528\" \/>\n<meta property=\"og:locale\" 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\u4f5c\u70ba\u5c08\u6ce8\u65bc\u589e\u9577\u7684\u5718\u968a\u7684\u9818\u5148\u9023\u7d50\u8207\u6e2c\u91cf\u5408\u4f5c\u5925\u4f34\uff0cBranch\u8207Martechvibe\u651c\u624b\u5408\u4f5c\uff0c\u6b23\u7136\u5ba3\u4f48\u63a8\u51fa\u6700\u65b0\u5831\u544a\u300a2025\u5e74\u6d41\u52d5\u61c9\u7528\u7a0b\u5f0f\u71df\u92b7\u73fe\u72c0\uff1a\u70ba\u6771\u5357\u4e9e\u71df\u92b7\u4eba\u54e1\u89e3\u9396\u6d41\u52d5\u71df\u92b7\u589e\u9577\u7b56\u7565\u300b\uff08The State of Mobile App Marketing 2025: Unlocking Mobile Growth Strategies for Southeast Asia Marketers\uff09\u3002\u9019\u9805\u5168\u9762\u7684\u7814\u7a76\u70ba\u6771\u5357\u4e9e\u7684\u6d41\u52d5\u71df\u92b7\u74b0\u5883\u63d0\u4f9b\u5bf6\u8cb4\u898b\u89e3\uff0c\u7a81\u986f\u6d41\u52d5\u71df\u92b7\u589e\u9577\u7684\u8da8\u52e2\u3001\u6311\u6230\u53ca\u65b0\u8208\u7b56\u7565\u3002 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\u6b32\u6df1\u5165\u4e86\u89e3\u5851\u90202025\u5e74\u53ca\u672a\u4f86\u6d41\u52d5\u71df\u92b7\u8da8\u52e2\u7684\u5404\u7a2e\u56e0\u7d20\uff0c\u8acb\u4e0b\u8f09\u300a2025\u5e74\u6d41\u52d5\u61c9\u7528\u7a0b\u5f0f\u71df\u92b7\u73fe\u72c0\uff1a\u70ba\u6771\u5357\u4e9e\u71df\u92b7\u4eba\u54e1\u89e3\u9396\u6d41\u52d5\u71df\u92b7\u589e\u9577\u7b56\u7565\u300b\uff08The State of Mobile App Marketing 2025: Unlocking Mobile Growth Strategies for Southeast Asia Marketers\uff09\u5831\u544a\u3002 Branch\u7c21\u4ecbBranch\u662f\u6210\u9577\u578b\u5718\u968a\u7684\u9023\u7d50\u8207\u8861\u91cf\u5408\u4f5c\u5925\u4f34\uff0c\u5c08\u6ce8\u65bc\u6539\u5584\u5176\u4e0d\u65b7\u6f14\u8b8a\u7684\u6578\u78bc\u7b56\u7565\uff0c\u4ee5\u6700\u5927\u5316\u5176\u50f9\u503c\u3002Instacart\u3001\u897f\u806f\u532f\u6b3e\uff08Western 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