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content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingtungtimes.com.tw\/?p=263937\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u6c11\u5bbf\u82e6\u6490\u62da\u570b\u65c5\u3000\u5967\u4e01\u4e01\u5408\u4f5c\u696d\u8005\u63ed\u300c\u56fa\u5b9a\u6210\u672c\u300d\u6c7a\u5b9a2025\u7e8c\u6230\u529b - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"og:description\" content=\"\u751f\u6d3b\u4e2d\u5fc3\/\u7d9c\u5408\u5831\u5c0e  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\u5967\u4e01\u4e01\u5718\u968a\u5be6\u969b\u8a2a\u8ac7\u4e86\u89e3\uff0c\u90e8\u5206\u696d\u8005\u8a8d\u70ba\u98ef\u5e97\u548c\u6c11\u5bbf\u696d\u7684\u623f\u50f9\u5dee\u8ddd\u5927\u3001\u6210\u672c\u7d50\u69cb\u4e5f\u4e0d\u540c\uff0c\u4e26\u975e\u5168\u53f0\u570b\u65c5\u623f\u50f9\u90fd\u5f88\u8cb4\uff0c\u6c11\u5bbf\u4ecd\u7136\u6709\u8a31\u591a\u89aa\u6c11\u4e14\u5177\u8cea\u611f\u7684\u9078\u9805\u3002\u4e0d\u904e\uff0c\u9762\u5c0d\u7121\u6cd5\u964d\u4f4e\u7684\u56fa\u5b9a\u6210\u672c\uff0c\u4ee5\u53ca\u5373\u5c07\u4e0a\u6f32\u7684\u57fa\u672c\u5de5\u8cc7\u548c\u96fb\u8cbb\uff0c\u696d\u8005\u5011\u5766\u8a00\u5df2\u7d93\u5728\u7dad\u6301\u71df\u904b\u548c\u7b26\u5408\u5e02\u5834\u671f\u5f85\u4e2d\u505a\u6700\u5927\u52aa\u529b\u3002  \u4e00\u4f4d\u7b26\u5408\u89c0\u5149\u7f72\u512a\u5bbf\u5c08\u5340\u7684\u5357\u90e8\u6c11\u5bbf\u696d\u8005\u5c31\u900f\u9732\uff0c\u4ee5\u4e00\u9593\u552e\u50f91,000\u5143\u7684\u623f\u578b\u70ba\u4f8b\uff0c\u4f54\u6bd4\u5927\u81f4\u53ef\u5206\u70ba\u56fa\u5b9a\u6210\u672c\u50cf\u662f\u79df\u91d1\u6216\u7f6e\u7522\u6524\u63d0350\u5143\u3001\u623f\u52d9\u670d\u52d9\u6216\u4eba\u529b\u8cbb\u7528200\u5143\uff0c\u4ee5\u53ca\u8b8a\u52d5\u6210\u672c\u50cf\u662f\u7dda\u4e0a\u65c5\u904a\u696d\uff08Online Travel Agency, OTA\uff09\u50ad\u91d1\u6216\u884c\u92b7\u8cbb\u7528150\u5143\u3001\u5099\u54c1\u8207\u6c34\u96fb\u6216\u5176\u4ed6150\u5143\uff0c\u5269\u4e0b\u7684\u6de8\u5229150\u5143\u3002\u696d\u8005\u6703\u900f\u904e\u9f13\u52f5\u6c11\u773e\u5f9e\u5b98\u7db2\u8a02\u8cfc\u4f86\u7701\u4e0bOTA\u50ad\u91d1\uff0c\u4ee5\u90e8\u5206\u56de\u994b\u7d66\u65c5\u5ba2\u8f03\u512a\u60e0\u7684\u623f\u50f9\uff0c\u4ee5\u53ca\u90e8\u5206\u722d\u53d6\u66f4\u6709\u5229\u7684\u71df\u904b\u5229\u6f64\u3002  \u56fa\u5b9a\u6210\u672c\u96e3\u964d\u3000\u696d\u8005\u53ea\u80fd\u5f9e\u50ad\u91d1\u7701\u51fa\u71df\u904b\u751f\u6a5f  \u6839\u64da\u6700\u65b0OwlNest\u300a\u53f0\u7063\u65c5\u5bbf\u5e02\u5834\u95dc\u9375\u8da8\u52e2\u5831\u544a\u300b\uff0c\u5728\u5967\u4e01\u4e01\u5e73\u53f0\u4e0a\u8d85\u904e7\u6210\u7684\u65c5\u5bbf\u696d\u8005\u9700\u8981\u540c\u6642\u7ba1\u74063\u5bb6\u4ee5\u4e0a\u7684OTA\uff0c\u696d\u8005\u9664\u4e86\u53ef\u80fd\u9762\u81e8\u6700\u982d\u75db\u7684\u91cd\u8907\u8a02\u623f\uff08double booking\uff09\u3001\u91d1\u6d41\u7ba1\u7406\u554f\u984c\uff0c\u9084\u9700\u8981\u4ed8\u51fa\u53ef\u89c0\u7684\u8a02\u623f\u50ad\u91d1\u3002\u622a\u81f32023\u5e74\uff0c\u5967\u4e01\u4e01\u65c5\u5bbf\u7cfb\u7d71OwlNest\u5df2\u7d93\u66ff\u5168\u53f0\u903e2,000\u5bb6\u696d\u8005\u6bcf\u5e74\u7701\u4e0b\u9ad8\u9054\u65b0\u53f0\u5e631.57\u5104\u5143\u7684OTA\u50ad\u91d1\u3002\u6839\u64da\u7d71\u8a08\uff0c\u65c5\u5bbf\u696d\u8005\u53ea\u8981\u63d0\u53475%\u5b98\u7db2\u8a02\u623f\u4f7f\u7528\u7387\uff0c\u6bcf\u5e74\u5c31\u80fd\u7701\u4e0b\u8fd1\u842c\u5143\u53f0\u5e63\uff0c\u4e0d\u5931\u70ba\u696d\u8005\u6297\u901a\u81a8\u6216\u5145\u5be6\u71df\u904b\u8cc7\u91d1\u7684\u7bc0\u6d41\u624b\u6bb5\u3002  \u53e6\u4e00\u65b9\u9762\uff0c\u65c5\u5bbf\u696d\u4eba\u529b\u77ed\u7f3a\u60c5\u5f62\u6301\u7e8c\u52a0\u5287\uff0c\u5967\u4e01\u4e01\u5718\u968a\u4e5f\u767c\u73fe\uff0c\u4eca\u5e74\u4ee5\u4f86\u6301\u7e8c\u6709\u696d\u8005\u8aee\u8a62\u6216\u8a55\u4f30\u65c5\u5bbf\u7cfb\u7d71\u65b0\u63a8\u51fa\u7684\u81ea\u52a9\u5165\u4f4f\u6ac3\u6aaf\u89e3\u6c7a\u65b9\u6848\uff0c\u4ee5\u63d0\u9ad8\u65c5\u5bbf\u81ea\u52d5\u5316\u3001\u73fe\u5834\u5206\u6d41\u6548\u7387\uff0c\u4ee5\u53ca\u7bc0\u7701\u591c\u73ed\u4eba\u529b\u7684\u6210\u672c\u3002  \u5c55\u671b2025\u5e74\u570b\u65c5\u5e02\u6cc1\uff0c\u65c5\u5bbf\u696d\u8005\u770b\u6cd5\u5169\u6975\uff0c\u4e14\u90e8\u5206\u696d\u8005\u5df2\u7d93\u5728\u8a55\u4f30\u6b47\u696d\u6216\u9802\u8b93\u65b9\u6848\u3002\u5176\u4e2d\uff0c\u9ad8\u6602\u7684\u79df\u91d1\u662f\u6c7a\u5b9a\u696d\u8005\u7684\u6297\u58d3\u80fd\u529b\u3002\u571f\u5730\u81ea\u6709\u7684\u696d\u8005\u8868\u793a\uff0c\u671f\u76fc\u6490\u904e\u570b\u65c5\u9006\u98a8\uff0c\u6a02\u89c0\u770b\u5f852025\u4e0a\u534a\u5e74\u9010\u6f38\u56de\u6eab\u7684\u570b\u65c5\u5e02\u5834\u3002\u5c0d\u65bc\u9700\u627f\u64d4\u79df\u91d1\u6210\u672c\u7684\u696d\u8005\u5247\u76f8\u5c0d\u60b2\u89c0\uff0c\u76ee\u6a19\u52aa\u529b\u63d0\u5347\u4f4f\u5bbf\u54c1\u8cea\u4e26\u6301\u7e8c\u958b\u62d3\u5496\u5561\u5ef3\u3001\u9152\u5427\u3001\u9910\u98df\u7b49\u8907\u5408\u5f0f\u7d93\u71df\u6536\u5165\uff0c\u529b\u62fc\u5728\u5373\u5c07\u6d17\u724c\u7684\u570b\u65c5\u5e02\u5834\u627e\u5230\u4e00\u7dda\u751f\u6a5f\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingtungtimes.com.tw\/?p=263937","og_locale":"zh_TW","og_type":"article","og_title":"\u6c11\u5bbf\u82e6\u6490\u62da\u570b\u65c5\u3000\u5967\u4e01\u4e01\u5408\u4f5c\u696d\u8005\u63ed\u300c\u56fa\u5b9a\u6210\u672c\u300d\u6c7a\u5b9a2025\u7e8c\u6230\u529b - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","og_description":"\u751f\u6d3b\u4e2d\u5fc3\/\u7d9c\u5408\u5831\u5c0e  \u570b\u65c5\u8fce\u4f86\u4f4f\u623f\u7387\u8207\u623f\u50f9\u96d9\u964d\uff0c\u89c0\u5149\u7f72\u65e5\u524d\u63a8\u51fa\u5347\u7d1a\u7248\u300c\u512a\u5bbf\u5c08\u5340\u300d\uff0c\u8981\u627e\u51fa\u5404\u7e23\u5e02\u5e73\u50f9\u4e14\u5408\u6cd5\u7684\u65c5\u5bbf\u3002\u5967\u4e01\u4e01\u96c6\u5718\u900f\u904e\u65d7\u4e0b\u5168\u7403\u9996\u5275\u5340\u584a\u93c8\u65c5\u5bbf\u7cfb\u7d71OwlNest\u89c0\u5bdf\u903e2,000\u5bb6\u696d\u8005\u7d71\u8a08\u6578\u64da\uff0c\u767c\u73fe\u65c5\u5bbf\u696d\u71df\u904b\u7e3e\u6548\u7684\u91cd\u8981\u6307\u6a19\u300c\u5e73\u5747\u6bcf\u623f\u6536\u5165\uff08Revenue Per Available Room, RevPAR\uff09\u300d\u6b63\u5927\u5e45\u8870\u9000\uff0c\u6700\u65b0\u516c\u5e03\u76842024\u5e74\u4e0a\u534a\u5e74\u6578\u64da\u70ba747\u5143\uff0c\u8f03\u53bb\u5e74\u540c\u671f\u7684900\u5143\u6158\u645417%\uff0c\u56de\u843d\u5230\u903c\u8fd12020\u5e74\u75ab\u60c5\u524d\u7684\u6c34\u6e96\uff08702\u5143\uff09\uff0c\u986f\u898b\u73fe\u5728\u7684\u65c5\u5bbf\u696d\u7d93\u71df\u58d3\u529b\u66f4\u5927\u3002  \u5967\u4e01\u4e01\u5718\u968a\u5be6\u969b\u8a2a\u8ac7\u4e86\u89e3\uff0c\u90e8\u5206\u696d\u8005\u8a8d\u70ba\u98ef\u5e97\u548c\u6c11\u5bbf\u696d\u7684\u623f\u50f9\u5dee\u8ddd\u5927\u3001\u6210\u672c\u7d50\u69cb\u4e5f\u4e0d\u540c\uff0c\u4e26\u975e\u5168\u53f0\u570b\u65c5\u623f\u50f9\u90fd\u5f88\u8cb4\uff0c\u6c11\u5bbf\u4ecd\u7136\u6709\u8a31\u591a\u89aa\u6c11\u4e14\u5177\u8cea\u611f\u7684\u9078\u9805\u3002\u4e0d\u904e\uff0c\u9762\u5c0d\u7121\u6cd5\u964d\u4f4e\u7684\u56fa\u5b9a\u6210\u672c\uff0c\u4ee5\u53ca\u5373\u5c07\u4e0a\u6f32\u7684\u57fa\u672c\u5de5\u8cc7\u548c\u96fb\u8cbb\uff0c\u696d\u8005\u5011\u5766\u8a00\u5df2\u7d93\u5728\u7dad\u6301\u71df\u904b\u548c\u7b26\u5408\u5e02\u5834\u671f\u5f85\u4e2d\u505a\u6700\u5927\u52aa\u529b\u3002  \u4e00\u4f4d\u7b26\u5408\u89c0\u5149\u7f72\u512a\u5bbf\u5c08\u5340\u7684\u5357\u90e8\u6c11\u5bbf\u696d\u8005\u5c31\u900f\u9732\uff0c\u4ee5\u4e00\u9593\u552e\u50f91,000\u5143\u7684\u623f\u578b\u70ba\u4f8b\uff0c\u4f54\u6bd4\u5927\u81f4\u53ef\u5206\u70ba\u56fa\u5b9a\u6210\u672c\u50cf\u662f\u79df\u91d1\u6216\u7f6e\u7522\u6524\u63d0350\u5143\u3001\u623f\u52d9\u670d\u52d9\u6216\u4eba\u529b\u8cbb\u7528200\u5143\uff0c\u4ee5\u53ca\u8b8a\u52d5\u6210\u672c\u50cf\u662f\u7dda\u4e0a\u65c5\u904a\u696d\uff08Online Travel Agency, OTA\uff09\u50ad\u91d1\u6216\u884c\u92b7\u8cbb\u7528150\u5143\u3001\u5099\u54c1\u8207\u6c34\u96fb\u6216\u5176\u4ed6150\u5143\uff0c\u5269\u4e0b\u7684\u6de8\u5229150\u5143\u3002\u696d\u8005\u6703\u900f\u904e\u9f13\u52f5\u6c11\u773e\u5f9e\u5b98\u7db2\u8a02\u8cfc\u4f86\u7701\u4e0bOTA\u50ad\u91d1\uff0c\u4ee5\u90e8\u5206\u56de\u994b\u7d66\u65c5\u5ba2\u8f03\u512a\u60e0\u7684\u623f\u50f9\uff0c\u4ee5\u53ca\u90e8\u5206\u722d\u53d6\u66f4\u6709\u5229\u7684\u71df\u904b\u5229\u6f64\u3002  \u56fa\u5b9a\u6210\u672c\u96e3\u964d\u3000\u696d\u8005\u53ea\u80fd\u5f9e\u50ad\u91d1\u7701\u51fa\u71df\u904b\u751f\u6a5f  \u6839\u64da\u6700\u65b0OwlNest\u300a\u53f0\u7063\u65c5\u5bbf\u5e02\u5834\u95dc\u9375\u8da8\u52e2\u5831\u544a\u300b\uff0c\u5728\u5967\u4e01\u4e01\u5e73\u53f0\u4e0a\u8d85\u904e7\u6210\u7684\u65c5\u5bbf\u696d\u8005\u9700\u8981\u540c\u6642\u7ba1\u74063\u5bb6\u4ee5\u4e0a\u7684OTA\uff0c\u696d\u8005\u9664\u4e86\u53ef\u80fd\u9762\u81e8\u6700\u982d\u75db\u7684\u91cd\u8907\u8a02\u623f\uff08double booking\uff09\u3001\u91d1\u6d41\u7ba1\u7406\u554f\u984c\uff0c\u9084\u9700\u8981\u4ed8\u51fa\u53ef\u89c0\u7684\u8a02\u623f\u50ad\u91d1\u3002\u622a\u81f32023\u5e74\uff0c\u5967\u4e01\u4e01\u65c5\u5bbf\u7cfb\u7d71OwlNest\u5df2\u7d93\u66ff\u5168\u53f0\u903e2,000\u5bb6\u696d\u8005\u6bcf\u5e74\u7701\u4e0b\u9ad8\u9054\u65b0\u53f0\u5e631.57\u5104\u5143\u7684OTA\u50ad\u91d1\u3002\u6839\u64da\u7d71\u8a08\uff0c\u65c5\u5bbf\u696d\u8005\u53ea\u8981\u63d0\u53475%\u5b98\u7db2\u8a02\u623f\u4f7f\u7528\u7387\uff0c\u6bcf\u5e74\u5c31\u80fd\u7701\u4e0b\u8fd1\u842c\u5143\u53f0\u5e63\uff0c\u4e0d\u5931\u70ba\u696d\u8005\u6297\u901a\u81a8\u6216\u5145\u5be6\u71df\u904b\u8cc7\u91d1\u7684\u7bc0\u6d41\u624b\u6bb5\u3002  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