{"id":238950,"date":"2024-05-24T23:52:00","date_gmt":"2024-05-24T15:52:00","guid":{"rendered":"https:\/\/pingtungtimes.com.tw\/?p=238950"},"modified":"2024-05-24T23:52:00","modified_gmt":"2024-05-24T15:52:00","slug":"omnicom-media-group-%e6%93%b4%e5%a4%a7%e8%88%87-lumen-%e7%9a%84%e5%90%88%e4%bd%9c%e5%a4%a5%e4%bc%b4%e9%97%9c%e4%bf%82%ef%bc%8c%e9%80%b2%e4%b8%80%e6%ad%a5%e6%8f%90%e5%8d%87%e5%85%b6%e8%b7%a8%e5%9c%b0","status":"publish","type":"post","link":"https:\/\/pingtungtimes.com.tw\/?p=238950","title":{"rendered":"Omnicom Media Group \u64f4\u5927\u8207 Lumen \u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\uff0c\u9032\u4e00\u6b65\u63d0\u5347\u5176\u8de8\u5730\u5340\u7684\u6ce8\u610f\u529b\u5c0e\u5411\u7b56\u5283\u80fd\u529b"},"content":{"rendered":"<div>\n<p><span class=\"legendSpanClass\">\u502b\u6566<\/span><span class=\"legendSpanClass\">2024\u5e745\u670824\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u9818\u5148\u5168\u7403\u7684\u884c\u92b7\u50b3\u5a92\u63a7\u80a1\u516c\u53f8 Omnicom Group Inc.\uff08\u7d10\u7d04\u8b49\u5238\u4ea4\u6613\u6240\u4ee3\u78bc\uff1aOMC\uff09\u65d7\u4e0b\u7684\u50b3\u5a92\u670d\u52d9\u90e8\u9580 Omnicom Media Group (OMG) \u64f4\u5927\u5176\u8207\u696d\u754c\u9818\u5148\u7684\u6ce8\u610f\u529b\u5c0e\u5411\u898f\u5283\u516c\u53f8 Lumen \u7684\u5e02\u5834\u60c5\u5831\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\uff0c\u73fe\u5c07\u6db5\u84cb\u6578\u64da\u6574\u5408\u670d\u52d9\u3002<\/p>\n<p>\u6839\u64da\u5354\u8b70\u689d\u6b3e\uff0c\u4f86\u81ea Lumen \u6ce8\u610f\u529b\u8861\u91cf\u5e73\u53f0\u7684\u6ce8\u610f\u529b\u6578\u64da\uff08\u5305\u62ec\u9810\u671f\u5e73\u5747\u89c0\u770b\u6642\u9593\u548c\u6bcf\u5343\u6b21\u5c55\u793a\u7684\u6ce8\u610f\u529b\u79d2\u6578\uff09\u5c07\u6574\u5408\u81f3 Omni \u7684\u7ba1\u9053\u898f\u5283\u5de5\u5177\u548c\u6d41\u7a0b\u3002Omni \u662f\u958b\u653e\u5f0f\u4f5c\u696d\u7cfb\u7d71\uff0c\u652f\u63f4\u6240\u6709 Omnicom \u65d7\u4e0b\u4ee3\u7406\u5546\u3002Lumen \u6ce8\u610f\u529b\u6307\u6a19\u7684\u52a0\u5165\uff0c\u9032\u4e00\u6b65\u63d0\u5347\u4e86 OMG \u696d\u754c\u9818\u5148\u7684\u6ce8\u610f\u529b\u5c0e\u5411\u7b56\u5283\u80fd\u529b\uff0c\u70ba Omni \u73fe\u6709\u7684\u6ce8\u610f\u529b\u6578\u64da\u96c6\u589e\u6dfb\u66f4\u6df1\u5165\u5ee3\u6cdb\u7684\u6d1e\u5bdf\u529b\uff0c\u4f7f OMG \u65d7\u4e0b\u7684 OMD\u3001 PHD \u548c Hearts &amp; Science \u7b49\u50b3\u5a92\u4ee3\u7406\u5546\u80fd\u5920\u5c07\u6ce8\u610f\u529b\u7d0d\u5165\u5a92\u9ad4\u6c7a\u7b56\u548c\u5275\u610f\u512a\u5316\u7684\u95dc\u9375\u7e3e\u6548\u6307\u6a19 (KPI) \u4e2d\u52a0\u4ee5\u5229\u7528\u3002<\/p>\n<p>\u904e\u53bb\u516b\u5e74\u4e2d\uff0cOMG \u8207 Lumen \u53ca\u5176\u4ed6\u6ce8\u610f\u529b\u8861\u91cf\u9818\u57df\u7684\u9818\u5148\u5c08\u5bb6\u5408\u4f5c\u9032\u884c\u4e86\u6578\u767e\u9805\u7814\u7a76\uff0c\u6d89\u53ca\u5168\u7403\u8d85\u904e 64 \u842c\u4eba\uff0c\u6536\u96c6\u4e86\u7d30\u5fae\u7684\u6ce8\u610f\u529b\u6307\u6a19\u6578\u64da\uff0c\u53ef\u63d0\u4f9b\u5bf6\u8cb4\u7684\u777f\u898b\uff0c\u5e6b\u52a9\u5f9e\u5404\u7a2e\u88dd\u7f6e\u3001\u7ba1\u9053\u3001\u5e73\u53f0\u548c\u5f62\u5f0f\u65b9\u9762\u4e86\u89e3\u5167\u5bb9\u7684\u6d88\u8cbb\u65b9\u5f0f\u3002\u900f\u904e\u5728 Omni \u4e2d\u5145\u5206\u5229\u7528\u9019\u4e9b\u6578\u64da\u96c6\uff0c\u8b93\u7ba1\u9053\u9078\u64c7\u80fd\u66f4\u70ba\u7cbe\u6e96\uff0c\u8fce\u5408\u500b\u5225\u50b3\u5a92\u6d3b\u52d5\u7684\u6ce8\u610f\u529b\u9700\u6c42\u3002<\/p>\n<p>\u300c\u6191\u85c9\u65b0\u589e\u7684 Lumen \u6578\u64da\uff0cOMG \u65d7\u4e0b\u7684\u898f\u5283\u5718\u968a\u5c07\u66f4\u6e05\u6670\u5730\u4e86\u89e3\u6bcf\u500b\u7ba1\u9053\u548c\u5f62\u5f0f\u80fd\u70ba\u5176\u5ba2\u6236\u5e36\u4f86\u7684\u6ce8\u610f\u529b\u50f9\u503c\uff0c\u78ba\u4fdd\u6839\u64da\u54c1\u724c\u3001\u7c21\u4ecb\u548c\u9810\u7b97\u63d0\u4f9b\u6700\u4f73\u7684\u6ce8\u610f\u529b\u670d\u52d9\uff0c\u300dOMG \u6b50\u4e2d\u975e\u5730\u5340\u884c\u653f\u7e3d\u88c1 Dan Clays \u8868\u793a\u3002<\/p>\n<p>Lumen \u884c\u653f\u7e3d\u88c1 <span class=\"xn-person\">Mike Follett<\/span> \u7e8c\u7a31\uff0c\u300c\u5c07 Lumen \u7684\u6ce8\u610f\u529b\u6578\u64da\u8207 OMG \u540c\u7d1a\u6700\u4f73\u7684 Omni \u7ba1\u9053\u898f\u5283\u80fd\u529b\u7d50\u5408\uff0c\u4fc2\u5145\u5206\u5229\u7528\u6ce8\u610f\u529b\u4ee5\u63a8\u52d5\u884c\u92b7\u4eba\u54e1\u53d6\u5f97\u66f4\u4f73\u6210\u6548\u7684\u91cd\u5927\u98db\u8e8d\u3002\u300d<\/p>\n<p><b>\u95dc\u65bc Omnicom Media Group <\/b><br \/><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hant&amp;o=4174796-1&amp;h=3276031368&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4174796-1%26h%3D3473432207%26u%3Dhttps%253A%252F%252Fomnicommediagroup.com%252F%26a%3DOmnicom%2BMedia%25E2%2580%25AFGroup&amp;a=Omnicom+Media+Group\" target=\"_blank\" rel=\"nofollow noopener\">Omnicom Media Group<\/a> (OMG) \u4e43\u5168\u7403\u9818\u5148\u7684\u884c\u92b7\u50b3\u5a92\u63a7\u80a1\u516c\u53f8 <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hant&amp;o=4174796-1&amp;h=1723606925&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4174796-1%26h%3D1968625968%26u%3Dhttps%253A%252F%252Fwww.omnicomgroup.com%252F%26a%3DOmnicom%2BGroup%2BInc.&amp;a=Omnicom+Group+Inc.\" target=\"_blank\" rel=\"nofollow noopener\">Omnicom Group Inc.<\/a>\uff08\u7d10\u7d04\u8b49\u5238\u4ea4\u6613\u6240\u4ee3\u78bc\uff1aOMC \uff09\u7684\u50b3\u5a92\u670d\u52d9\u90e8\u9580\uff0c\u81f4\u529b\u70ba\u6d88\u8cbb\u8005\u3001\u5ba2\u6236\u548c\u4eba\u624d\u63d0\u4f9b\u9769\u65b0\u7684\u9ad4\u9a57\u3002\u6191\u85c9\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hant&amp;o=4174796-1&amp;h=3360580594&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4174796-1%26h%3D3537789543%26u%3Dhttps%253A%252F%252Fwww.annalect.com%252Fomni%252F%26a%3DOmni&amp;a=Omni+\" target=\"_blank\" rel=\"nofollow noopener\">Omni <\/a>\u5e02\u5834\u884c\u92b7\u5354\u4f5c\u7cfb\u7d71\u652f\u63f4\uff0cOMG \u6574\u5408\u4e86\u540c\u7d1a\u6700\u4f73\u7684\u50b3\u5a92\u4ee3\u7406\u5546 <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hant&amp;o=4174796-1&amp;h=802277440&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4174796-1%26h%3D2513695406%26u%3Dhttps%253A%252F%252Fwww.omd.com%252F%26a%3DOMD&amp;a=OMD\" target=\"_blank\" rel=\"nofollow noopener\">OMD<\/a>\u3001<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hant&amp;o=4174796-1&amp;h=482214159&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4174796-1%26h%3D1503225483%26u%3Dhttps%253A%252F%252Fwww.phdmedia.com%252Fusa%252F%26a%3DPHD&amp;a=PHD\" target=\"_blank\" rel=\"nofollow noopener\">PHD<\/a> \u548c <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hant&amp;o=4174796-1&amp;h=2764014149&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4174796-1%26h%3D681626905%26u%3Dhttps%253A%252F%252Fwww.hearts-science.com%252F%26a%3DHearts%2B%2526%2BScience&amp;a=Hearts+%26+Science+\" target=\"_blank\" rel=\"nofollow noopener\">Hearts &amp; Science <\/a>\u7684\u80fd\u529b\uff0c\u81f4\u529b\u63d0\u4f9b\u66f4\u8cbc\u5207\u53ca\u53ef\u884c\u7684\u6d88\u8cbb\u8005\u9ad4\u9a57\uff1b\u66f4\u5177\u6548\u7387\u548c\u4e3b\u52d5\u6027\u7684\u5ba2\u6236\u9ad4\u9a57\uff1b\u4ee5\u53ca\u5354\u4f5c\u80fd\u529b\u66f4\u9ad8\u3001\u56de\u994b\u8c50\u539a\u7684\u4eba\u624d\u9ad4\u9a57\uff0c\u4ee4\u5168\u7403 OMG \u65d7\u4e0b\u7684\u8d85\u904e 24,000 \u540d\u54e1\u5de5\u80fd\u66f4\u597d\u5730\u670d\u52d9\u4e16\u754c\u9818\u5148\u54c1\u724c\u3002<\/p>\n<p><b>\u95dc\u65bc Lumen Research<br \/><\/b>Lumen \u662f\u5168\u7403\u9818\u5148\u7684\u6ce8\u610f\u529b\u79d1\u6280\u516c\u53f8\uff0c\u64c1\u6709\u57fa\u65bc\u771f\u5be6\u4e16\u754c\u548c\u9810\u6e2c\u773c\u52d5\u8ffd\u8e64\u6280\u8853\u7684\u5927\u898f\u6a21\u751f\u7269\u8b58\u5225\u6578\u64da\u5eab\u3002Lumen \u900f\u904e\u5275\u610f\u3001\u7a0b\u5f0f\u5316\u548c\u8861\u91cf\u89e3\u6c7a\u65b9\u6848\uff0c\u5354\u52a9\u54c1\u724c\u548c\u4ee3\u7406\u5546\u57fa\u65bc\u53d7\u773e\u6ce8\u610f\u529b\u4f86\u898f\u5283\u3001\u8cfc\u8cb7\u548c\u512a\u5316\u50b3\u5a92\u6d3b\u52d5\u3002\u6210\u7acb\u65bc 2013 \u5e74\uff0cLumen \u7e3d\u90e8\u4f4d\u65bc\u502b\u6566\uff0c\u4e26\u5728\u7d10\u7d04\u548c\u6d1b\u6749\u78ef\u5747\u8a2d\u6709\u8fa6\u4e8b\u8655\u3002<\/p>\n<p>\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u502b\u65662024\u5e745\u670824\u65e5 \/\u7f8e&#8230;<\/p>\n","protected":false},"author":16,"featured_media":199219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[40567],"tags":[],"class_list":["post-238950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-40567"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omnicom Media Group \u64f4\u5927\u8207 Lumen \u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\uff0c\u9032\u4e00\u6b65\u63d0\u5347\u5176\u8de8\u5730\u5340\u7684\u6ce8\u610f\u529b\u5c0e\u5411\u7b56\u5283\u80fd\u529b - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831<\/title>\n<meta name=\"description\" content=\"\u502b\u65662024\u5e745\u670824\u65e5 \/\u7f8e\u901a\u793e\/ -- \u9818\u5148\u5168\u7403\u7684\u884c\u92b7\u50b3\u5a92\u63a7\u80a1\u516c\u53f8 Omnicom Group Inc.\uff08\u7d10\u7d04\u8b49\u5238\u4ea4\u6613\u6240\u4ee3\u78bc\uff1aOMC\uff09\u65d7\u4e0b\u7684\u50b3\u5a92\u670d\u52d9\u90e8\u9580 Omnicom Media Group (OMG) \u64f4\u5927\u5176\u8207\u696d\u754c\u9818\u5148\u7684\u6ce8\u610f\u529b\u5c0e\u5411\u898f\u5283\u516c\u53f8 Lumen \u7684\u5e02\u5834\u60c5\u5831\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\uff0c\u73fe\u5c07\u6db5\u84cb\u6578\u64da\u6574\u5408\u670d\u52d9\u3002 \u6839\u64da\u5354\u8b70\u689d\u6b3e\uff0c\u4f86\u81ea Lumen \u6ce8\u610f\u529b\u8861\u91cf\u5e73\u53f0\u7684\u6ce8\u610f\u529b\u6578\u64da\uff08\u5305\u62ec\u9810\u671f\u5e73\u5747\u89c0\u770b\u6642\u9593\u548c\u6bcf\u5343\u6b21\u5c55\u793a\u7684\u6ce8\u610f\u529b\u79d2\u6578\uff09\u5c07\u6574\u5408\u81f3 Omni \u7684\u7ba1\u9053\u898f\u5283\u5de5\u5177\u548c\u6d41\u7a0b\u3002Omni \u662f\u958b\u653e\u5f0f\u4f5c\u696d\u7cfb\u7d71\uff0c\u652f\u63f4\u6240\u6709 Omnicom \u65d7\u4e0b\u4ee3\u7406\u5546\u3002Lumen \u6ce8\u610f\u529b\u6307\u6a19\u7684\u52a0\u5165\uff0c\u9032\u4e00\u6b65\u63d0\u5347\u4e86 OMG \u696d\u754c\u9818\u5148\u7684\u6ce8\u610f\u529b\u5c0e\u5411\u7b56\u5283\u80fd\u529b\uff0c\u70ba Omni \u73fe\u6709\u7684\u6ce8\u610f\u529b\u6578\u64da\u96c6\u589e\u6dfb\u66f4\u6df1\u5165\u5ee3\u6cdb\u7684\u6d1e\u5bdf\u529b\uff0c\u4f7f OMG \u65d7\u4e0b\u7684 OMD\u3001 PHD \u548c Hearts &amp; Science \u7b49\u50b3\u5a92\u4ee3\u7406\u5546\u80fd\u5920\u5c07\u6ce8\u610f\u529b\u7d0d\u5165\u5a92\u9ad4\u6c7a\u7b56\u548c\u5275\u610f\u512a\u5316\u7684\u95dc\u9375\u7e3e\u6548\u6307\u6a19 (KPI) \u4e2d\u52a0\u4ee5\u5229\u7528\u3002 \u904e\u53bb\u516b\u5e74\u4e2d\uff0cOMG \u8207 Lumen \u53ca\u5176\u4ed6\u6ce8\u610f\u529b\u8861\u91cf\u9818\u57df\u7684\u9818\u5148\u5c08\u5bb6\u5408\u4f5c\u9032\u884c\u4e86\u6578\u767e\u9805\u7814\u7a76\uff0c\u6d89\u53ca\u5168\u7403\u8d85\u904e 64 \u842c\u4eba\uff0c\u6536\u96c6\u4e86\u7d30\u5fae\u7684\u6ce8\u610f\u529b\u6307\u6a19\u6578\u64da\uff0c\u53ef\u63d0\u4f9b\u5bf6\u8cb4\u7684\u777f\u898b\uff0c\u5e6b\u52a9\u5f9e\u5404\u7a2e\u88dd\u7f6e\u3001\u7ba1\u9053\u3001\u5e73\u53f0\u548c\u5f62\u5f0f\u65b9\u9762\u4e86\u89e3\u5167\u5bb9\u7684\u6d88\u8cbb\u65b9\u5f0f\u3002\u900f\u904e\u5728 Omni \u4e2d\u5145\u5206\u5229\u7528\u9019\u4e9b\u6578\u64da\u96c6\uff0c\u8b93\u7ba1\u9053\u9078\u64c7\u80fd\u66f4\u70ba\u7cbe\u6e96\uff0c\u8fce\u5408\u500b\u5225\u50b3\u5a92\u6d3b\u52d5\u7684\u6ce8\u610f\u529b\u9700\u6c42\u3002 \u300c\u6191\u85c9\u65b0\u589e\u7684 Lumen \u6578\u64da\uff0cOMG \u65d7\u4e0b\u7684\u898f\u5283\u5718\u968a\u5c07\u66f4\u6e05\u6670\u5730\u4e86\u89e3\u6bcf\u500b\u7ba1\u9053\u548c\u5f62\u5f0f\u80fd\u70ba\u5176\u5ba2\u6236\u5e36\u4f86\u7684\u6ce8\u610f\u529b\u50f9\u503c\uff0c\u78ba\u4fdd\u6839\u64da\u54c1\u724c\u3001\u7c21\u4ecb\u548c\u9810\u7b97\u63d0\u4f9b\u6700\u4f73\u7684\u6ce8\u610f\u529b\u670d\u52d9\uff0c\u300dOMG \u6b50\u4e2d\u975e\u5730\u5340\u884c\u653f\u7e3d\u88c1 Dan Clays \u8868\u793a\u3002 Lumen \u884c\u653f\u7e3d\u88c1 Mike Follett \u7e8c\u7a31\uff0c\u300c\u5c07 Lumen \u7684\u6ce8\u610f\u529b\u6578\u64da\u8207 OMG \u540c\u7d1a\u6700\u4f73\u7684 Omni \u7ba1\u9053\u898f\u5283\u80fd\u529b\u7d50\u5408\uff0c\u4fc2\u5145\u5206\u5229\u7528\u6ce8\u610f\u529b\u4ee5\u63a8\u52d5\u884c\u92b7\u4eba\u54e1\u53d6\u5f97\u66f4\u4f73\u6210\u6548\u7684\u91cd\u5927\u98db\u8e8d\u3002\u300d \u95dc\u65bc Omnicom Media Group Omnicom Media Group (OMG) \u4e43\u5168\u7403\u9818\u5148\u7684\u884c\u92b7\u50b3\u5a92\u63a7\u80a1\u516c\u53f8 Omnicom Group Inc.\uff08\u7d10\u7d04\u8b49\u5238\u4ea4\u6613\u6240\u4ee3\u78bc\uff1aOMC \uff09\u7684\u50b3\u5a92\u670d\u52d9\u90e8\u9580\uff0c\u81f4\u529b\u70ba\u6d88\u8cbb\u8005\u3001\u5ba2\u6236\u548c\u4eba\u624d\u63d0\u4f9b\u9769\u65b0\u7684\u9ad4\u9a57\u3002\u6191\u85c9\u00a0Omni \u5e02\u5834\u884c\u92b7\u5354\u4f5c\u7cfb\u7d71\u652f\u63f4\uff0cOMG \u6574\u5408\u4e86\u540c\u7d1a\u6700\u4f73\u7684\u50b3\u5a92\u4ee3\u7406\u5546 OMD\u3001PHD \u548c Hearts &amp; Science \u7684\u80fd\u529b\uff0c\u81f4\u529b\u63d0\u4f9b\u66f4\u8cbc\u5207\u53ca\u53ef\u884c\u7684\u6d88\u8cbb\u8005\u9ad4\u9a57\uff1b\u66f4\u5177\u6548\u7387\u548c\u4e3b\u52d5\u6027\u7684\u5ba2\u6236\u9ad4\u9a57\uff1b\u4ee5\u53ca\u5354\u4f5c\u80fd\u529b\u66f4\u9ad8\u3001\u56de\u994b\u8c50\u539a\u7684\u4eba\u624d\u9ad4\u9a57\uff0c\u4ee4\u5168\u7403 OMG \u65d7\u4e0b\u7684\u8d85\u904e 24,000 \u540d\u54e1\u5de5\u80fd\u66f4\u597d\u5730\u670d\u52d9\u4e16\u754c\u9818\u5148\u54c1\u724c\u3002 \u95dc\u65bc Lumen ResearchLumen \u662f\u5168\u7403\u9818\u5148\u7684\u6ce8\u610f\u529b\u79d1\u6280\u516c\u53f8\uff0c\u64c1\u6709\u57fa\u65bc\u771f\u5be6\u4e16\u754c\u548c\u9810\u6e2c\u773c\u52d5\u8ffd\u8e64\u6280\u8853\u7684\u5927\u898f\u6a21\u751f\u7269\u8b58\u5225\u6578\u64da\u5eab\u3002Lumen 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\u7b49\u50b3\u5a92\u4ee3\u7406\u5546\u80fd\u5920\u5c07\u6ce8\u610f\u529b\u7d0d\u5165\u5a92\u9ad4\u6c7a\u7b56\u548c\u5275\u610f\u512a\u5316\u7684\u95dc\u9375\u7e3e\u6548\u6307\u6a19 (KPI) \u4e2d\u52a0\u4ee5\u5229\u7528\u3002 \u904e\u53bb\u516b\u5e74\u4e2d\uff0cOMG \u8207 Lumen \u53ca\u5176\u4ed6\u6ce8\u610f\u529b\u8861\u91cf\u9818\u57df\u7684\u9818\u5148\u5c08\u5bb6\u5408\u4f5c\u9032\u884c\u4e86\u6578\u767e\u9805\u7814\u7a76\uff0c\u6d89\u53ca\u5168\u7403\u8d85\u904e 64 \u842c\u4eba\uff0c\u6536\u96c6\u4e86\u7d30\u5fae\u7684\u6ce8\u610f\u529b\u6307\u6a19\u6578\u64da\uff0c\u53ef\u63d0\u4f9b\u5bf6\u8cb4\u7684\u777f\u898b\uff0c\u5e6b\u52a9\u5f9e\u5404\u7a2e\u88dd\u7f6e\u3001\u7ba1\u9053\u3001\u5e73\u53f0\u548c\u5f62\u5f0f\u65b9\u9762\u4e86\u89e3\u5167\u5bb9\u7684\u6d88\u8cbb\u65b9\u5f0f\u3002\u900f\u904e\u5728 Omni \u4e2d\u5145\u5206\u5229\u7528\u9019\u4e9b\u6578\u64da\u96c6\uff0c\u8b93\u7ba1\u9053\u9078\u64c7\u80fd\u66f4\u70ba\u7cbe\u6e96\uff0c\u8fce\u5408\u500b\u5225\u50b3\u5a92\u6d3b\u52d5\u7684\u6ce8\u610f\u529b\u9700\u6c42\u3002 \u300c\u6191\u85c9\u65b0\u589e\u7684 Lumen \u6578\u64da\uff0cOMG \u65d7\u4e0b\u7684\u898f\u5283\u5718\u968a\u5c07\u66f4\u6e05\u6670\u5730\u4e86\u89e3\u6bcf\u500b\u7ba1\u9053\u548c\u5f62\u5f0f\u80fd\u70ba\u5176\u5ba2\u6236\u5e36\u4f86\u7684\u6ce8\u610f\u529b\u50f9\u503c\uff0c\u78ba\u4fdd\u6839\u64da\u54c1\u724c\u3001\u7c21\u4ecb\u548c\u9810\u7b97\u63d0\u4f9b\u6700\u4f73\u7684\u6ce8\u610f\u529b\u670d\u52d9\uff0c\u300dOMG \u6b50\u4e2d\u975e\u5730\u5340\u884c\u653f\u7e3d\u88c1 Dan Clays \u8868\u793a\u3002 Lumen \u884c\u653f\u7e3d\u88c1 Mike Follett \u7e8c\u7a31\uff0c\u300c\u5c07 Lumen \u7684\u6ce8\u610f\u529b\u6578\u64da\u8207 OMG \u540c\u7d1a\u6700\u4f73\u7684 Omni \u7ba1\u9053\u898f\u5283\u80fd\u529b\u7d50\u5408\uff0c\u4fc2\u5145\u5206\u5229\u7528\u6ce8\u610f\u529b\u4ee5\u63a8\u52d5\u884c\u92b7\u4eba\u54e1\u53d6\u5f97\u66f4\u4f73\u6210\u6548\u7684\u91cd\u5927\u98db\u8e8d\u3002\u300d \u95dc\u65bc Omnicom Media Group Omnicom Media Group (OMG) \u4e43\u5168\u7403\u9818\u5148\u7684\u884c\u92b7\u50b3\u5a92\u63a7\u80a1\u516c\u53f8 Omnicom Group Inc.\uff08\u7d10\u7d04\u8b49\u5238\u4ea4\u6613\u6240\u4ee3\u78bc\uff1aOMC \uff09\u7684\u50b3\u5a92\u670d\u52d9\u90e8\u9580\uff0c\u81f4\u529b\u70ba\u6d88\u8cbb\u8005\u3001\u5ba2\u6236\u548c\u4eba\u624d\u63d0\u4f9b\u9769\u65b0\u7684\u9ad4\u9a57\u3002\u6191\u85c9\u00a0Omni \u5e02\u5834\u884c\u92b7\u5354\u4f5c\u7cfb\u7d71\u652f\u63f4\uff0cOMG \u6574\u5408\u4e86\u540c\u7d1a\u6700\u4f73\u7684\u50b3\u5a92\u4ee3\u7406\u5546 OMD\u3001PHD \u548c Hearts &amp; Science \u7684\u80fd\u529b\uff0c\u81f4\u529b\u63d0\u4f9b\u66f4\u8cbc\u5207\u53ca\u53ef\u884c\u7684\u6d88\u8cbb\u8005\u9ad4\u9a57\uff1b\u66f4\u5177\u6548\u7387\u548c\u4e3b\u52d5\u6027\u7684\u5ba2\u6236\u9ad4\u9a57\uff1b\u4ee5\u53ca\u5354\u4f5c\u80fd\u529b\u66f4\u9ad8\u3001\u56de\u994b\u8c50\u539a\u7684\u4eba\u624d\u9ad4\u9a57\uff0c\u4ee4\u5168\u7403 OMG \u65d7\u4e0b\u7684\u8d85\u904e 24,000 \u540d\u54e1\u5de5\u80fd\u66f4\u597d\u5730\u670d\u52d9\u4e16\u754c\u9818\u5148\u54c1\u724c\u3002 \u95dc\u65bc Lumen ResearchLumen \u662f\u5168\u7403\u9818\u5148\u7684\u6ce8\u610f\u529b\u79d1\u6280\u516c\u53f8\uff0c\u64c1\u6709\u57fa\u65bc\u771f\u5be6\u4e16\u754c\u548c\u9810\u6e2c\u773c\u52d5\u8ffd\u8e64\u6280\u8853\u7684\u5927\u898f\u6a21\u751f\u7269\u8b58\u5225\u6578\u64da\u5eab\u3002Lumen \u900f\u904e\u5275\u610f\u3001\u7a0b\u5f0f\u5316\u548c\u8861\u91cf\u89e3\u6c7a\u65b9\u6848\uff0c\u5354\u52a9\u54c1\u724c\u548c\u4ee3\u7406\u5546\u57fa\u65bc\u53d7\u773e\u6ce8\u610f\u529b\u4f86\u898f\u5283\u3001\u8cfc\u8cb7\u548c\u512a\u5316\u50b3\u5a92\u6d3b\u52d5\u3002\u6210\u7acb\u65bc 2013 \u5e74\uff0cLumen \u7e3d\u90e8\u4f4d\u65bc\u502b\u6566\uff0c\u4e26\u5728\u7d10\u7d04\u548c\u6d1b\u6749\u78ef\u5747\u8a2d\u6709\u8fa6\u4e8b\u8655\u3002 \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingtungtimes.com.tw\/?p=238950\" \/>\n<meta property=\"og:site_name\" content=\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pingtungnews\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-24T15:52:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png\" \/>\n<meta name=\"author\" content=\"\u7f8e\u901a\u793e\" \/>\n<meta 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