{"id":232574,"date":"2024-04-22T16:03:00","date_gmt":"2024-04-22T08:03:00","guid":{"rendered":"https:\/\/pingtungtimes.com.tw\/?p=232574"},"modified":"2024-04-22T16:03:00","modified_gmt":"2024-04-22T08:03:00","slug":"itc-limited-hip-hop-%e8%a2%ab%e9%bb%91%e5%ae%a2%e6%94%bb%e6%93%8a%e4%ba%86%ef%bc%81savlon-swasth-india-mission-%e7%9a%84-handwashlegends-%e6%88%90%e5%8a%9f%e5%9c%b0%e8%ae%93%e5%8d%b0%e5%ba%a6","status":"publish","type":"post","link":"https:\/\/pingtungtimes.com.tw\/?p=232574","title":{"rendered":"ITC Limited – Hip Hop \u88ab\u9ed1\u5ba2\u653b\u64ca\u4e86\uff01Savlon Swasth India Mission \u7684 #HandwashLegends \u6210\u529f\u5730\u8b93\u5370\u5ea6\u9752\u5e74\u5c07\u6d17\u624b\u9019\u4e00\u65e5\u5e38\u7fd2\u6163\u8996\u70ba\u4e00\u7a2e\u9177\u70ab\u7684\u884c\u70ba"},"content":{"rendered":"
\n

\u5370\u5ea6\u52a0\u723e\u5404\u7b54<\/span>2024\u5e744\u670822\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u8b93\u5b69\u5b50\u5011\u990a\u6210\u5065\u5eb7\u7684\u7fd2\u6163\u4e26\u975e\u6613\u4e8b\uff0c\u9019\u904e\u7a0b\u4e2d\u7d93\u5e38\u6703\u9047\u5230\u4ed6\u5011\u7684\u6297\u62d2\u3002\u65bc\u662f\uff0c\u70ba\u514b\u670d\u9019\u4e00\u6311\u6230\u4e26\u63a8\u52d5\u5b69\u5b50\u5011\u990a\u6210\u7528\u80a5\u7682\u6d17\u624b\u7684\u7fd2\u6163\uff0cSavlon Swasth India Mission \u7cbe\u5fc3\u7b56\u5283\u4e86\u4e00\u5834\u5225\u5177\u4e00\u683c\u4e14\u4ee4\u4eba\u8033\u76ee\u4e00\u65b0\u7684\u65b0\u6d3b\u52d5\uff0c\u9019\u9805\u6d3b\u52d5\u5145\u5206\u5229\u7528\u4e86\u5b69\u5b50\u5011\u5c0d\u563b\u54c8 (hip hop) \u97f3\u6a02\u65e5\u76ca\u589e\u9577\u7684\u71b1\u60c5\u3002\u9019\u9805\u540d\u70ba\u300c\u6d17\u624b\u50b3\u5947\u300d\uff08Handwash Legend) \u7684\u6d3b\u52d5\uff0c\u5c07\u563b\u54c8\u6b4c\u624b\u5011\u719f\u77e5\u7684\u300c\u6413\u624b\u300d\u52d5\u4f5c\u8f49\u5316\u70ba\u6d17\u624b\u7684\u65b0\u59ff\u52e2\u3002Savlon Swasth India Mission \u4ee5\u7368\u5177\u5320\u5fc3\u7684\u65b9\u5f0f\u5c07\u5a1b\u6a02\u5143\u7d20\u878d\u5165\u6d17\u624b\u9019\u4e00\u65e5\u5e38\u884c\u70ba\u4e2d\uff0c\u8207\u5370\u5ea6\u77e5\u540d\u8aaa\u5531\u85dd\u8853\u5bb6\u3001\u563b\u54c8\u5de8\u661f Emiway Bantai \u4ee5\u53ca Dharavi Dream Project \u7684\u5b69\u5b50\u5011\u5408\u4f5c\uff0c\u5171\u540c\u5275\u4f5c\u4e86\u6b4c\u66f2\u300aHaath Dhona Cool Hai\u300b\uff08\u6d17\u624b\u5f88\u9177\uff09\u3002\u9019\u4e00\u8a08\u756b\u81f4\u529b\u65bc\u6316\u6398\u4e26\u57f9\u990a\u90a3\u4e9b\u8cc7\u6e90\u6709\u9650\u7684\u563b\u54c8\u65b0\u661f\u3002\u9019\u9996\u52d5\u4eba\u7684\u6b4c\u66f2\u5f37\u8abf\u4e86\u7528\u80a5\u7682\u6d17\u624b\u7684\u91cd\u8981\u6027\uff0c\u4e26\u9f13\u52f5\u5b69\u5b50\u5011\u990a\u6210\u826f\u597d\u7684\u624b\u90e8\u885b\u751f\u7fd2\u6163\uff0c\u6210\u70ba\u300c\u6d17\u624b\u50b3\u5947\u300d\u3002<\/p>\n

ITC Limited – Hip Hop Hacked! Savlon Swasth India Mission’s #HandwashLegends made Handwashing cool for India’s Youth<\/span> <\/div>\n

ITC \u7684\u00a0Savlon Swasth India Mission \u4e00\u76f4\u9818\u5c0e\u8457\u63a8\u52d5\u624b\u90e8\u885b\u751f\u884c\u70ba\u8f49\u8b8a\u7684\u6f6e\u6d41\uff0c\u900f\u904e\u5275\u65b0\u7684\u65b9\u6cd5\u548c\u8a08\u756b\u4f86\u5be6\u73fe\u9019\u4e00\u76ee\u6a19\u3002\u53ef\u9810\u9632\u7684\u75be\u75c5\u7d66\u6211\u5011\u7684\u570b\u5bb6\u5e36\u4f86\u4e86\u5de8\u5927\u7684\u7d93\u6fdf\u8ca0\u64d4\uff0c\u800c\u7d93\u5e38\u6d17\u624b\u5247\u662f\u904f\u5236\u75be\u75c5\u50b3\u64ad\u6700\u7c21\u55ae\u4e14\u6700\u6709\u6548\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002\u4ed6\u5011\u900f\u904e\u300c\u6d17\u624b\u50b3\u5947\u300d\u9019\u4e00\u6d3b\u52d5\uff0c\u65e8\u5728\u5229\u7528\u5b69\u5b50\u5011\u548c\u563b\u54c8\u611b\u597d\u8005\u5c0d\u9019\u4e00\u97f3\u6a02\u985e\u578b\u7684\u559c\u611b\uff0c\u57f9\u990a\u4ed6\u5011\u990a\u6210\u6b63\u78ba\u7684\u624b\u90e8\u885b\u751f\u7fd2\u6163\u3002<\/p>\n

\u9019\u9805\u7531\u00a0Ogilvy India \u7b56\u5283\u3001Shameer Tandon \u5236\u4f5c\u7684\u6d3b\u52d5\u5305\u62ec\u4e86\u4e00\u6bb5\u611f\u8b1d\u00a0Emiway Bantai \u63a8\u5ee3\u6d17\u624b\u7fd2\u6163\u7684\u5f71\u7247\u8cbc\u6587\u3001\u55ae\u66f2\u300aHaath Dhona Cool Hai\u300b\u7684\u97f3\u6a02\u9304\u5f71\u5e36\uff0c\u4ee5\u53ca\u6d17\u624b\u50b3\u5947\u9264\u6b65\u6311\u6230\u3002\u9019\u6b21\u6d3b\u52d5\u5145\u5206\u5229\u7528\u4e86\u5370\u5ea6\u563b\u54c8\u97f3\u6a02\u65e5\u76ca\u8208\u76db\u7684\u73fe\u72c0\uff0c\u4e26\u5411\u5b69\u5b50\u5011\u5f37\u8abf\u6d17\u624b\u9019\u4e00\u884c\u70ba\u5f88\u9177\u3002<\/p>\n

\u5728\u9019\u88e1\u89c0\u770b\u6848\u4f8b\u5f71\u7247<\/b><\/a><\/p>\n

ITC Limited <\/b>\u7684\u500b\u4eba\u8b77\u7406\u7522\u54c1\u696d\u52d9\u5206\u90e8\u9996\u5e2d\u57f7\u884c\u5b98<\/b>\u00a0Sameer Satpathy <\/b>\u8868\u793a\uff1a\u300c\u6fc0\u52f5\u7576\u4ee3\u5e74\u8f15\u4eba\u53bb\u6539\u8b8a\u4efb\u4f55\u7fd2\u6163\uff0c\u53ea\u6709\u5728\u9019\u4e00\u7fd2\u6163\u878d\u5165\u6587\u5316\u95dc\u806f\u6027\u7684\u6642\u5019\u624d\u6703\u6210\u529f\u3002\u563b\u54c8\u97f3\u6a02\u662f\u7576\u4ee3\u5e74\u8f15\u4eba\u8a8d\u540c\u7684\u4e00\u7a2e\u97f3\u6a02\u985e\u578b\uff0c\u56e0\u70ba\u5b83\u5141\u8a31\u81ea\u6211\u8868\u9054\u3002ITC Savlon Swasth India Mission \u7684 #HandwashLegends \u5de7\u5999\u5730\u628a\u6d41\u884c\u7684\u563b\u54c8\u6d3b\u52d5\u4f5c\u8f49\u5316\u70ba\u4e00\u500b\u6709\u8da3\u4e14\u89aa\u5207\u7684\u6d17\u624b\u6a19\u8a8c\u3002\u9019\u6b21\u6d3b\u52d5\u7684\u6210\u529f\u51f8\u986f\u4e86\u6211\u5011\u81f4\u529b\u65bc\u5728\u7576\u4ee3\u5e74\u8f15\u4eba\u4e2d\u57f9\u990a\u6d17\u624b\u7fd2\u6163\u7684\u627f\u8afe\uff0c\u70ba\u4ed6\u5011\u69cb\u5efa\u4e00\u500b\u66f4\u5065\u5eb7\u7684\u672a\u4f86\u3002\u300d<\/p>\n

Ogilvy India <\/b>\u7684\u9996\u5e2d\u5275\u610f\u5b98<\/b>\u00a0Harshad Rajadhyaksha <\/b>\u548c<\/b>\u00a0Kainaz Karmakar <\/b>\u8bc4\u8bba\u9053\uff1a\u300c\u878d\u5165\u6587\u5316\u5143\u7d20\uff0c\u80fd\u5275\u9020\u51fa\u4e00\u4e9b\u6700\u6709\u8da3\u7684\u60f3\u6cd5\u3002\u9019\u662f\u5176\u4e2d\u4e4b\u4e00\u3002\u9019\u500b\u6a19\u8a8c\u6027\u7684\u563b\u54c8\u52d5\u4f5c\u88ab\u5de7\u5999\u6539\u7de8\u6210\u8207\u6d17\u624b\u52d5\u4f5c\u76f8\u4f3c\uff0c\u65e2\u6709\u8da3\u53c8\u60f9\u4eba\u559c\u611b\u3002\u6211\u5011\u7684\u00a0Savlon \u5718\u968a\u4e00\u76f4\u5728\u5c0b\u627e\u65b0\u7684\u65b9\u5f0f\u4f86\u63a8\u5ee3\u4f7f\u7528\u80a5\u7682\u6bba\u6b7b\u7d30\u83cc\u7684\u7406\u5ff5\u3002\u9019\u500b\u7c21\u55ae\u7684\u7fd2\u6163\u53ef\u4ee5\u9810\u9632\u4e00\u767e\u591a\u7a2e\u75be\u75c5\uff0c\u9019\u4e00\u9ede\u9700\u8981\u6211\u5011\u4e0d\u65b7\u5730\u91cd\u7533\u3002\u57f9\u990a\u9019\u500b\u7fd2\u6163\u7684\u65b9\u6cd5\u662f\u5f9e\u5e74\u8f15\u4eba\u958b\u59cb\u3002\u4ed6\u5011\u53ef\u80fd\u5c0d\u95dc\u65bc\u624b\u90e8\u885b\u751f\u7684\u8b1b\u5ea7\u4e0d\u611f\u8208\u8da3\uff0c\u4f46\u4ed6\u5011\u5c0d\u563b\u54c8\u97f3\u6a02\u6df1\u611f\u5174\u8da3\u3002\u5c07\u9019\u5169\u8005\u7d50\u5408\u8d77\u4f86\u5c31\u7522\u751f\u4e86\u9019\u6b21\u6d3b\u52d5\u3002\u300d<\/p>\n

\u9019\u9996\u6b4c\u7684\u8a5e\u4f5c\u8005<\/b>\u00a0Emiway Bantai <\/b>\u8868\u793a\uff1a\u300c\u6211\u975e\u5e38\u8208\u596e\u00a0Savlon Swasth India Mission \u80fd\u8b58\u5225\u4e26\u5229\u7528\u563b\u54c8\u6587\u5316\u4e2d\u9019\u4e00\u5982\u6b64\u6d41\u884c\u7684\u52d5\u4f5c\u4f86\u63a8\u5ee3\u6d17\u624b\u9019\u4e00\u884c\u70ba\uff0c\u9019\u771f\u662f\u524d\u6240\u672a\u805e\uff01\u563b\u54c8\u97f3\u6a02\u5728\u7576\u4ee3\u5e74\u8f15\u4eba\u4e2d\u975e\u5e38\u53d7\u6b61\u8fce\uff0c\u9019\u6b21\u5de7\u5999\u5730\u5229\u7528\u563b\u54c8\u97f3\u6a02\u4f86\u6fc0\u52f5\u5927\u5bb6\u990a\u6210\u6d17\u624b\u7684\u7fd2\u6163\uff0c\u771f\u662f\u7368\u7279\u4e14\u8cbc\u8fd1\u4eba\u5fc3\u3002\u6211\u5f88\u81ea\u8c6a\u80fd\u53c3\u8207\u9019\u6b21\u6d3b\u52d5\uff0c\u4e0d\u50c5\u80fd\u5920\u7528\u6211\u7684\u97f3\u6a02\u5f71\u97ff\u4ed6\u4eba\uff0c\u9084\u80fd\u5920\u5229\u7528\u563b\u54c8\u97f3\u6a02\u53ca\u5176\u6587\u5316\u63a8\u52d5\u9019\u4e00\u6539\u8b8a\uff0c\u9020\u5c31\u672a\u4f86\u7684\u00a0 #HandwashLegends\u3002\u300d<\/p>\n

#HandwashLegends \u7684\u6210\u529f\u53ca\u5176\u8207\u5e74\u8f15\u4eba\u7684\u5171\u9cf4\uff0c\u5f9e\u89c0\u773e\u7684\u7a4d\u6975\u56de\u61c9\u4e2d\u53ef\u898b\u4e00\u6591\u2014\u2014\u5728\u5370\u5ea6\u6700\u5927\u7684\u77ed\u5f71\u7247\u5e73\u53f0\u00a0Josh \u4e0a\uff0c\u4f7f\u7528\u8005\u5275\u4f5c\u7684\u5167\u5bb9\u7e3d\u6642\u9577\u9054\u00a026 \u5c0f\u6642\uff0c\u89c0\u770b\u6642\u9577\u7d04\u00a0100 \u842c\u5c0f\u6642\u3002<\/p>\n

Savlon Swasth India Mission \u81ea\u6210\u7acb\u4ee5\u4f86\uff0c\u4e00\u76f4\u5728\u5370\u5ea6\u8209\u8fa6\u4e00\u9805\u5927\u578b\u5b78\u6821\u6559\u80b2\u8a08\u5283\uff0c\u65e8\u5728\u57f9\u990a\u5b78\u751f\u990a\u6210\u624b\u90e8\u885b\u751f\u7684\u7fd2\u6163\u3002\u8a72\u8a08\u756b\u73fe\u5df2\u6db5\u84cb\u5168\u570b 37,000 \u591a\u6240\u5b78\u6821\uff0c\u5f71\u97ff\u8d85\u904e 1,000 \u842c\u540d\u5152\u7ae5\uff0c\u4e26\u5c07 #HandwashLegend \u4e3b\u984c\u66f2\u7d0d\u5165\u5176\u5de5\u4f5c\u574a\u7684\u4e00\u90e8\u5206\uff0c\u4ee5\u9032\u4e00\u6b65\u9f13\u52f5\u5152\u7ae5\u990a\u6210\u6d17\u624b\u7684\u7fd2\u6163\u3002<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u5370\u5ea6\u52a0\u723e\u5404\u7b542024\u5e744\u670822…<\/p>\n","protected":false},"author":16,"featured_media":232575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[40567],"tags":[],"class_list":["post-232574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-40567"],"acf":[],"yoast_head":"\nITC Limited - Hip Hop \u88ab\u9ed1\u5ba2\u653b\u64ca\u4e86\uff01Savlon Swasth India Mission \u7684 #HandwashLegends \u6210\u529f\u5730\u8b93\u5370\u5ea6\u9752\u5e74\u5c07\u6d17\u624b\u9019\u4e00\u65e5\u5e38\u7fd2\u6163\u8996\u70ba\u4e00\u7a2e\u9177\u70ab\u7684\u884c\u70ba - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831<\/title>\n<meta name=\"description\" content=\"\u5370\u5ea6\u52a0\u723e\u5404\u7b542024\u5e744\u670822\u65e5 \/\u7f8e\u901a\u793e\/ -- \u8b93\u5b69\u5b50\u5011\u990a\u6210\u5065\u5eb7\u7684\u7fd2\u6163\u4e26\u975e\u6613\u4e8b\uff0c\u9019\u904e\u7a0b\u4e2d\u7d93\u5e38\u6703\u9047\u5230\u4ed6\u5011\u7684\u6297\u62d2\u3002\u65bc\u662f\uff0c\u70ba\u514b\u670d\u9019\u4e00\u6311\u6230\u4e26\u63a8\u52d5\u5b69\u5b50\u5011\u990a\u6210\u7528\u80a5\u7682\u6d17\u624b\u7684\u7fd2\u6163\uff0cSavlon Swasth India Mission \u7cbe\u5fc3\u7b56\u5283\u4e86\u4e00\u5834\u5225\u5177\u4e00\u683c\u4e14\u4ee4\u4eba\u8033\u76ee\u4e00\u65b0\u7684\u65b0\u6d3b\u52d5\uff0c\u9019\u9805\u6d3b\u52d5\u5145\u5206\u5229\u7528\u4e86\u5b69\u5b50\u5011\u5c0d\u563b\u54c8 (hip hop) \u97f3\u6a02\u65e5\u76ca\u589e\u9577\u7684\u71b1\u60c5\u3002\u9019\u9805\u540d\u70ba\u300c\u6d17\u624b\u50b3\u5947\u300d\uff08Handwash Legend) \u7684\u6d3b\u52d5\uff0c\u5c07\u563b\u54c8\u6b4c\u624b\u5011\u719f\u77e5\u7684\u300c\u6413\u624b\u300d\u52d5\u4f5c\u8f49\u5316\u70ba\u6d17\u624b\u7684\u65b0\u59ff\u52e2\u3002Savlon Swasth India Mission \u4ee5\u7368\u5177\u5320\u5fc3\u7684\u65b9\u5f0f\u5c07\u5a1b\u6a02\u5143\u7d20\u878d\u5165\u6d17\u624b\u9019\u4e00\u65e5\u5e38\u884c\u70ba\u4e2d\uff0c\u8207\u5370\u5ea6\u77e5\u540d\u8aaa\u5531\u85dd\u8853\u5bb6\u3001\u563b\u54c8\u5de8\u661f Emiway Bantai \u4ee5\u53ca Dharavi Dream Project \u7684\u5b69\u5b50\u5011\u5408\u4f5c\uff0c\u5171\u540c\u5275\u4f5c\u4e86\u6b4c\u66f2\u300aHaath Dhona Cool Hai\u300b\uff08\u6d17\u624b\u5f88\u9177\uff09\u3002\u9019\u4e00\u8a08\u756b\u81f4\u529b\u65bc\u6316\u6398\u4e26\u57f9\u990a\u90a3\u4e9b\u8cc7\u6e90\u6709\u9650\u7684\u563b\u54c8\u65b0\u661f\u3002\u9019\u9996\u52d5\u4eba\u7684\u6b4c\u66f2\u5f37\u8abf\u4e86\u7528\u80a5\u7682\u6d17\u624b\u7684\u91cd\u8981\u6027\uff0c\u4e26\u9f13\u52f5\u5b69\u5b50\u5011\u990a\u6210\u826f\u597d\u7684\u624b\u90e8\u885b\u751f\u7fd2\u6163\uff0c\u6210\u70ba\u300c\u6d17\u624b\u50b3\u5947\u300d\u3002 ITC Limited - Hip Hop Hacked! Savlon Swasth India Mission's #HandwashLegends made Handwashing cool for India's Youth ITC \u7684\u00a0Savlon Swasth India Mission \u4e00\u76f4\u9818\u5c0e\u8457\u63a8\u52d5\u624b\u90e8\u885b\u751f\u884c\u70ba\u8f49\u8b8a\u7684\u6f6e\u6d41\uff0c\u900f\u904e\u5275\u65b0\u7684\u65b9\u6cd5\u548c\u8a08\u756b\u4f86\u5be6\u73fe\u9019\u4e00\u76ee\u6a19\u3002\u53ef\u9810\u9632\u7684\u75be\u75c5\u7d66\u6211\u5011\u7684\u570b\u5bb6\u5e36\u4f86\u4e86\u5de8\u5927\u7684\u7d93\u6fdf\u8ca0\u64d4\uff0c\u800c\u7d93\u5e38\u6d17\u624b\u5247\u662f\u904f\u5236\u75be\u75c5\u50b3\u64ad\u6700\u7c21\u55ae\u4e14\u6700\u6709\u6548\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002\u4ed6\u5011\u900f\u904e\u300c\u6d17\u624b\u50b3\u5947\u300d\u9019\u4e00\u6d3b\u52d5\uff0c\u65e8\u5728\u5229\u7528\u5b69\u5b50\u5011\u548c\u563b\u54c8\u611b\u597d\u8005\u5c0d\u9019\u4e00\u97f3\u6a02\u985e\u578b\u7684\u559c\u611b\uff0c\u57f9\u990a\u4ed6\u5011\u990a\u6210\u6b63\u78ba\u7684\u624b\u90e8\u885b\u751f\u7fd2\u6163\u3002 \u9019\u9805\u7531\u00a0Ogilvy India \u7b56\u5283\u3001Shameer Tandon \u5236\u4f5c\u7684\u6d3b\u52d5\u5305\u62ec\u4e86\u4e00\u6bb5\u611f\u8b1d\u00a0Emiway Bantai \u63a8\u5ee3\u6d17\u624b\u7fd2\u6163\u7684\u5f71\u7247\u8cbc\u6587\u3001\u55ae\u66f2\u300aHaath Dhona Cool Hai\u300b\u7684\u97f3\u6a02\u9304\u5f71\u5e36\uff0c\u4ee5\u53ca\u6d17\u624b\u50b3\u5947\u9264\u6b65\u6311\u6230\u3002\u9019\u6b21\u6d3b\u52d5\u5145\u5206\u5229\u7528\u4e86\u5370\u5ea6\u563b\u54c8\u97f3\u6a02\u65e5\u76ca\u8208\u76db\u7684\u73fe\u72c0\uff0c\u4e26\u5411\u5b69\u5b50\u5011\u5f37\u8abf\u6d17\u624b\u9019\u4e00\u884c\u70ba\u5f88\u9177\u3002 \u5728\u9019\u88e1\u89c0\u770b\u6848\u4f8b\u5f71\u7247 ITC Limited \u7684\u500b\u4eba\u8b77\u7406\u7522\u54c1\u696d\u52d9\u5206\u90e8\u9996\u5e2d\u57f7\u884c\u5b98\u00a0Sameer Satpathy \u8868\u793a\uff1a\u300c\u6fc0\u52f5\u7576\u4ee3\u5e74\u8f15\u4eba\u53bb\u6539\u8b8a\u4efb\u4f55\u7fd2\u6163\uff0c\u53ea\u6709\u5728\u9019\u4e00\u7fd2\u6163\u878d\u5165\u6587\u5316\u95dc\u806f\u6027\u7684\u6642\u5019\u624d\u6703\u6210\u529f\u3002\u563b\u54c8\u97f3\u6a02\u662f\u7576\u4ee3\u5e74\u8f15\u4eba\u8a8d\u540c\u7684\u4e00\u7a2e\u97f3\u6a02\u985e\u578b\uff0c\u56e0\u70ba\u5b83\u5141\u8a31\u81ea\u6211\u8868\u9054\u3002ITC Savlon Swasth India Mission \u7684 #HandwashLegends \u5de7\u5999\u5730\u628a\u6d41\u884c\u7684\u563b\u54c8\u6d3b\u52d5\u4f5c\u8f49\u5316\u70ba\u4e00\u500b\u6709\u8da3\u4e14\u89aa\u5207\u7684\u6d17\u624b\u6a19\u8a8c\u3002\u9019\u6b21\u6d3b\u52d5\u7684\u6210\u529f\u51f8\u986f\u4e86\u6211\u5011\u81f4\u529b\u65bc\u5728\u7576\u4ee3\u5e74\u8f15\u4eba\u4e2d\u57f9\u990a\u6d17\u624b\u7fd2\u6163\u7684\u627f\u8afe\uff0c\u70ba\u4ed6\u5011\u69cb\u5efa\u4e00\u500b\u66f4\u5065\u5eb7\u7684\u672a\u4f86\u3002\u300d Ogilvy India \u7684\u9996\u5e2d\u5275\u610f\u5b98\u00a0Harshad Rajadhyaksha \u548c\u00a0Kainaz Karmakar \u8bc4\u8bba\u9053\uff1a\u300c\u878d\u5165\u6587\u5316\u5143\u7d20\uff0c\u80fd\u5275\u9020\u51fa\u4e00\u4e9b\u6700\u6709\u8da3\u7684\u60f3\u6cd5\u3002\u9019\u662f\u5176\u4e2d\u4e4b\u4e00\u3002\u9019\u500b\u6a19\u8a8c\u6027\u7684\u563b\u54c8\u52d5\u4f5c\u88ab\u5de7\u5999\u6539\u7de8\u6210\u8207\u6d17\u624b\u52d5\u4f5c\u76f8\u4f3c\uff0c\u65e2\u6709\u8da3\u53c8\u60f9\u4eba\u559c\u611b\u3002\u6211\u5011\u7684\u00a0Savlon \u5718\u968a\u4e00\u76f4\u5728\u5c0b\u627e\u65b0\u7684\u65b9\u5f0f\u4f86\u63a8\u5ee3\u4f7f\u7528\u80a5\u7682\u6bba\u6b7b\u7d30\u83cc\u7684\u7406\u5ff5\u3002\u9019\u500b\u7c21\u55ae\u7684\u7fd2\u6163\u53ef\u4ee5\u9810\u9632\u4e00\u767e\u591a\u7a2e\u75be\u75c5\uff0c\u9019\u4e00\u9ede\u9700\u8981\u6211\u5011\u4e0d\u65b7\u5730\u91cd\u7533\u3002\u57f9\u990a\u9019\u500b\u7fd2\u6163\u7684\u65b9\u6cd5\u662f\u5f9e\u5e74\u8f15\u4eba\u958b\u59cb\u3002\u4ed6\u5011\u53ef\u80fd\u5c0d\u95dc\u65bc\u624b\u90e8\u885b\u751f\u7684\u8b1b\u5ea7\u4e0d\u611f\u8208\u8da3\uff0c\u4f46\u4ed6\u5011\u5c0d\u563b\u54c8\u97f3\u6a02\u6df1\u611f\u5174\u8da3\u3002\u5c07\u9019\u5169\u8005\u7d50\u5408\u8d77\u4f86\u5c31\u7522\u751f\u4e86\u9019\u6b21\u6d3b\u52d5\u3002\u300d \u9019\u9996\u6b4c\u7684\u8a5e\u4f5c\u8005\u00a0Emiway Bantai \u8868\u793a\uff1a\u300c\u6211\u975e\u5e38\u8208\u596e\u00a0Savlon Swasth India Mission \u80fd\u8b58\u5225\u4e26\u5229\u7528\u563b\u54c8\u6587\u5316\u4e2d\u9019\u4e00\u5982\u6b64\u6d41\u884c\u7684\u52d5\u4f5c\u4f86\u63a8\u5ee3\u6d17\u624b\u9019\u4e00\u884c\u70ba\uff0c\u9019\u771f\u662f\u524d\u6240\u672a\u805e\uff01\u563b\u54c8\u97f3\u6a02\u5728\u7576\u4ee3\u5e74\u8f15\u4eba\u4e2d\u975e\u5e38\u53d7\u6b61\u8fce\uff0c\u9019\u6b21\u5de7\u5999\u5730\u5229\u7528\u563b\u54c8\u97f3\u6a02\u4f86\u6fc0\u52f5\u5927\u5bb6\u990a\u6210\u6d17\u624b\u7684\u7fd2\u6163\uff0c\u771f\u662f\u7368\u7279\u4e14\u8cbc\u8fd1\u4eba\u5fc3\u3002\u6211\u5f88\u81ea\u8c6a\u80fd\u53c3\u8207\u9019\u6b21\u6d3b\u52d5\uff0c\u4e0d\u50c5\u80fd\u5920\u7528\u6211\u7684\u97f3\u6a02\u5f71\u97ff\u4ed6\u4eba\uff0c\u9084\u80fd\u5920\u5229\u7528\u563b\u54c8\u97f3\u6a02\u53ca\u5176\u6587\u5316\u63a8\u52d5\u9019\u4e00\u6539\u8b8a\uff0c\u9020\u5c31\u672a\u4f86\u7684\u00a0 #HandwashLegends\u3002\u300d #HandwashLegends \u7684\u6210\u529f\u53ca\u5176\u8207\u5e74\u8f15\u4eba\u7684\u5171\u9cf4\uff0c\u5f9e\u89c0\u773e\u7684\u7a4d\u6975\u56de\u61c9\u4e2d\u53ef\u898b\u4e00\u6591\u2014\u2014\u5728\u5370\u5ea6\u6700\u5927\u7684\u77ed\u5f71\u7247\u5e73\u53f0\u00a0Josh \u4e0a\uff0c\u4f7f\u7528\u8005\u5275\u4f5c\u7684\u5167\u5bb9\u7e3d\u6642\u9577\u9054\u00a026 \u5c0f\u6642\uff0c\u89c0\u770b\u6642\u9577\u7d04\u00a0100 \u842c\u5c0f\u6642\u3002 Savlon Swasth India Mission \u81ea\u6210\u7acb\u4ee5\u4f86\uff0c\u4e00\u76f4\u5728\u5370\u5ea6\u8209\u8fa6\u4e00\u9805\u5927\u578b\u5b78\u6821\u6559\u80b2\u8a08\u5283\uff0c\u65e8\u5728\u57f9\u990a\u5b78\u751f\u990a\u6210\u624b\u90e8\u885b\u751f\u7684\u7fd2\u6163\u3002\u8a72\u8a08\u756b\u73fe\u5df2\u6db5\u84cb\u5168\u570b 37,000 \u591a\u6240\u5b78\u6821\uff0c\u5f71\u97ff\u8d85\u904e 1,000 \u842c\u540d\u5152\u7ae5\uff0c\u4e26\u5c07 #HandwashLegend \u4e3b\u984c\u66f2\u7d0d\u5165\u5176\u5de5\u4f5c\u574a\u7684\u4e00\u90e8\u5206\uff0c\u4ee5\u9032\u4e00\u6b65\u9f13\u52f5\u5152\u7ae5\u990a\u6210\u6d17\u624b\u7684\u7fd2\u6163\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingtungtimes.com.tw\/?p=232574\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITC Limited - Hip Hop \u88ab\u9ed1\u5ba2\u653b\u64ca\u4e86\uff01Savlon Swasth India Mission \u7684 #HandwashLegends \u6210\u529f\u5730\u8b93\u5370\u5ea6\u9752\u5e74\u5c07\u6d17\u624b\u9019\u4e00\u65e5\u5e38\u7fd2\u6163\u8996\u70ba\u4e00\u7a2e\u9177\u70ab\u7684\u884c\u70ba - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"og:description\" content=\"\u5370\u5ea6\u52a0\u723e\u5404\u7b542024\u5e744\u670822\u65e5 \/\u7f8e\u901a\u793e\/ -- \u8b93\u5b69\u5b50\u5011\u990a\u6210\u5065\u5eb7\u7684\u7fd2\u6163\u4e26\u975e\u6613\u4e8b\uff0c\u9019\u904e\u7a0b\u4e2d\u7d93\u5e38\u6703\u9047\u5230\u4ed6\u5011\u7684\u6297\u62d2\u3002\u65bc\u662f\uff0c\u70ba\u514b\u670d\u9019\u4e00\u6311\u6230\u4e26\u63a8\u52d5\u5b69\u5b50\u5011\u990a\u6210\u7528\u80a5\u7682\u6d17\u624b\u7684\u7fd2\u6163\uff0cSavlon Swasth India Mission \u7cbe\u5fc3\u7b56\u5283\u4e86\u4e00\u5834\u5225\u5177\u4e00\u683c\u4e14\u4ee4\u4eba\u8033\u76ee\u4e00\u65b0\u7684\u65b0\u6d3b\u52d5\uff0c\u9019\u9805\u6d3b\u52d5\u5145\u5206\u5229\u7528\u4e86\u5b69\u5b50\u5011\u5c0d\u563b\u54c8 (hip hop) \u97f3\u6a02\u65e5\u76ca\u589e\u9577\u7684\u71b1\u60c5\u3002\u9019\u9805\u540d\u70ba\u300c\u6d17\u624b\u50b3\u5947\u300d\uff08Handwash Legend) \u7684\u6d3b\u52d5\uff0c\u5c07\u563b\u54c8\u6b4c\u624b\u5011\u719f\u77e5\u7684\u300c\u6413\u624b\u300d\u52d5\u4f5c\u8f49\u5316\u70ba\u6d17\u624b\u7684\u65b0\u59ff\u52e2\u3002Savlon Swasth India Mission \u4ee5\u7368\u5177\u5320\u5fc3\u7684\u65b9\u5f0f\u5c07\u5a1b\u6a02\u5143\u7d20\u878d\u5165\u6d17\u624b\u9019\u4e00\u65e5\u5e38\u884c\u70ba\u4e2d\uff0c\u8207\u5370\u5ea6\u77e5\u540d\u8aaa\u5531\u85dd\u8853\u5bb6\u3001\u563b\u54c8\u5de8\u661f Emiway Bantai \u4ee5\u53ca Dharavi Dream Project \u7684\u5b69\u5b50\u5011\u5408\u4f5c\uff0c\u5171\u540c\u5275\u4f5c\u4e86\u6b4c\u66f2\u300aHaath Dhona Cool Hai\u300b\uff08\u6d17\u624b\u5f88\u9177\uff09\u3002\u9019\u4e00\u8a08\u756b\u81f4\u529b\u65bc\u6316\u6398\u4e26\u57f9\u990a\u90a3\u4e9b\u8cc7\u6e90\u6709\u9650\u7684\u563b\u54c8\u65b0\u661f\u3002\u9019\u9996\u52d5\u4eba\u7684\u6b4c\u66f2\u5f37\u8abf\u4e86\u7528\u80a5\u7682\u6d17\u624b\u7684\u91cd\u8981\u6027\uff0c\u4e26\u9f13\u52f5\u5b69\u5b50\u5011\u990a\u6210\u826f\u597d\u7684\u624b\u90e8\u885b\u751f\u7fd2\u6163\uff0c\u6210\u70ba\u300c\u6d17\u624b\u50b3\u5947\u300d\u3002 ITC Limited - Hip Hop Hacked! Savlon Swasth India Mission's #HandwashLegends made Handwashing cool for India's Youth ITC \u7684\u00a0Savlon Swasth India Mission \u4e00\u76f4\u9818\u5c0e\u8457\u63a8\u52d5\u624b\u90e8\u885b\u751f\u884c\u70ba\u8f49\u8b8a\u7684\u6f6e\u6d41\uff0c\u900f\u904e\u5275\u65b0\u7684\u65b9\u6cd5\u548c\u8a08\u756b\u4f86\u5be6\u73fe\u9019\u4e00\u76ee\u6a19\u3002\u53ef\u9810\u9632\u7684\u75be\u75c5\u7d66\u6211\u5011\u7684\u570b\u5bb6\u5e36\u4f86\u4e86\u5de8\u5927\u7684\u7d93\u6fdf\u8ca0\u64d4\uff0c\u800c\u7d93\u5e38\u6d17\u624b\u5247\u662f\u904f\u5236\u75be\u75c5\u50b3\u64ad\u6700\u7c21\u55ae\u4e14\u6700\u6709\u6548\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002\u4ed6\u5011\u900f\u904e\u300c\u6d17\u624b\u50b3\u5947\u300d\u9019\u4e00\u6d3b\u52d5\uff0c\u65e8\u5728\u5229\u7528\u5b69\u5b50\u5011\u548c\u563b\u54c8\u611b\u597d\u8005\u5c0d\u9019\u4e00\u97f3\u6a02\u985e\u578b\u7684\u559c\u611b\uff0c\u57f9\u990a\u4ed6\u5011\u990a\u6210\u6b63\u78ba\u7684\u624b\u90e8\u885b\u751f\u7fd2\u6163\u3002 \u9019\u9805\u7531\u00a0Ogilvy India \u7b56\u5283\u3001Shameer Tandon \u5236\u4f5c\u7684\u6d3b\u52d5\u5305\u62ec\u4e86\u4e00\u6bb5\u611f\u8b1d\u00a0Emiway Bantai \u63a8\u5ee3\u6d17\u624b\u7fd2\u6163\u7684\u5f71\u7247\u8cbc\u6587\u3001\u55ae\u66f2\u300aHaath Dhona Cool Hai\u300b\u7684\u97f3\u6a02\u9304\u5f71\u5e36\uff0c\u4ee5\u53ca\u6d17\u624b\u50b3\u5947\u9264\u6b65\u6311\u6230\u3002\u9019\u6b21\u6d3b\u52d5\u5145\u5206\u5229\u7528\u4e86\u5370\u5ea6\u563b\u54c8\u97f3\u6a02\u65e5\u76ca\u8208\u76db\u7684\u73fe\u72c0\uff0c\u4e26\u5411\u5b69\u5b50\u5011\u5f37\u8abf\u6d17\u624b\u9019\u4e00\u884c\u70ba\u5f88\u9177\u3002 \u5728\u9019\u88e1\u89c0\u770b\u6848\u4f8b\u5f71\u7247 ITC Limited \u7684\u500b\u4eba\u8b77\u7406\u7522\u54c1\u696d\u52d9\u5206\u90e8\u9996\u5e2d\u57f7\u884c\u5b98\u00a0Sameer Satpathy \u8868\u793a\uff1a\u300c\u6fc0\u52f5\u7576\u4ee3\u5e74\u8f15\u4eba\u53bb\u6539\u8b8a\u4efb\u4f55\u7fd2\u6163\uff0c\u53ea\u6709\u5728\u9019\u4e00\u7fd2\u6163\u878d\u5165\u6587\u5316\u95dc\u806f\u6027\u7684\u6642\u5019\u624d\u6703\u6210\u529f\u3002\u563b\u54c8\u97f3\u6a02\u662f\u7576\u4ee3\u5e74\u8f15\u4eba\u8a8d\u540c\u7684\u4e00\u7a2e\u97f3\u6a02\u985e\u578b\uff0c\u56e0\u70ba\u5b83\u5141\u8a31\u81ea\u6211\u8868\u9054\u3002ITC Savlon Swasth India Mission \u7684 #HandwashLegends \u5de7\u5999\u5730\u628a\u6d41\u884c\u7684\u563b\u54c8\u6d3b\u52d5\u4f5c\u8f49\u5316\u70ba\u4e00\u500b\u6709\u8da3\u4e14\u89aa\u5207\u7684\u6d17\u624b\u6a19\u8a8c\u3002\u9019\u6b21\u6d3b\u52d5\u7684\u6210\u529f\u51f8\u986f\u4e86\u6211\u5011\u81f4\u529b\u65bc\u5728\u7576\u4ee3\u5e74\u8f15\u4eba\u4e2d\u57f9\u990a\u6d17\u624b\u7fd2\u6163\u7684\u627f\u8afe\uff0c\u70ba\u4ed6\u5011\u69cb\u5efa\u4e00\u500b\u66f4\u5065\u5eb7\u7684\u672a\u4f86\u3002\u300d Ogilvy India \u7684\u9996\u5e2d\u5275\u610f\u5b98\u00a0Harshad Rajadhyaksha \u548c\u00a0Kainaz Karmakar \u8bc4\u8bba\u9053\uff1a\u300c\u878d\u5165\u6587\u5316\u5143\u7d20\uff0c\u80fd\u5275\u9020\u51fa\u4e00\u4e9b\u6700\u6709\u8da3\u7684\u60f3\u6cd5\u3002\u9019\u662f\u5176\u4e2d\u4e4b\u4e00\u3002\u9019\u500b\u6a19\u8a8c\u6027\u7684\u563b\u54c8\u52d5\u4f5c\u88ab\u5de7\u5999\u6539\u7de8\u6210\u8207\u6d17\u624b\u52d5\u4f5c\u76f8\u4f3c\uff0c\u65e2\u6709\u8da3\u53c8\u60f9\u4eba\u559c\u611b\u3002\u6211\u5011\u7684\u00a0Savlon \u5718\u968a\u4e00\u76f4\u5728\u5c0b\u627e\u65b0\u7684\u65b9\u5f0f\u4f86\u63a8\u5ee3\u4f7f\u7528\u80a5\u7682\u6bba\u6b7b\u7d30\u83cc\u7684\u7406\u5ff5\u3002\u9019\u500b\u7c21\u55ae\u7684\u7fd2\u6163\u53ef\u4ee5\u9810\u9632\u4e00\u767e\u591a\u7a2e\u75be\u75c5\uff0c\u9019\u4e00\u9ede\u9700\u8981\u6211\u5011\u4e0d\u65b7\u5730\u91cd\u7533\u3002\u57f9\u990a\u9019\u500b\u7fd2\u6163\u7684\u65b9\u6cd5\u662f\u5f9e\u5e74\u8f15\u4eba\u958b\u59cb\u3002\u4ed6\u5011\u53ef\u80fd\u5c0d\u95dc\u65bc\u624b\u90e8\u885b\u751f\u7684\u8b1b\u5ea7\u4e0d\u611f\u8208\u8da3\uff0c\u4f46\u4ed6\u5011\u5c0d\u563b\u54c8\u97f3\u6a02\u6df1\u611f\u5174\u8da3\u3002\u5c07\u9019\u5169\u8005\u7d50\u5408\u8d77\u4f86\u5c31\u7522\u751f\u4e86\u9019\u6b21\u6d3b\u52d5\u3002\u300d \u9019\u9996\u6b4c\u7684\u8a5e\u4f5c\u8005\u00a0Emiway Bantai \u8868\u793a\uff1a\u300c\u6211\u975e\u5e38\u8208\u596e\u00a0Savlon Swasth India Mission \u80fd\u8b58\u5225\u4e26\u5229\u7528\u563b\u54c8\u6587\u5316\u4e2d\u9019\u4e00\u5982\u6b64\u6d41\u884c\u7684\u52d5\u4f5c\u4f86\u63a8\u5ee3\u6d17\u624b\u9019\u4e00\u884c\u70ba\uff0c\u9019\u771f\u662f\u524d\u6240\u672a\u805e\uff01\u563b\u54c8\u97f3\u6a02\u5728\u7576\u4ee3\u5e74\u8f15\u4eba\u4e2d\u975e\u5e38\u53d7\u6b61\u8fce\uff0c\u9019\u6b21\u5de7\u5999\u5730\u5229\u7528\u563b\u54c8\u97f3\u6a02\u4f86\u6fc0\u52f5\u5927\u5bb6\u990a\u6210\u6d17\u624b\u7684\u7fd2\u6163\uff0c\u771f\u662f\u7368\u7279\u4e14\u8cbc\u8fd1\u4eba\u5fc3\u3002\u6211\u5f88\u81ea\u8c6a\u80fd\u53c3\u8207\u9019\u6b21\u6d3b\u52d5\uff0c\u4e0d\u50c5\u80fd\u5920\u7528\u6211\u7684\u97f3\u6a02\u5f71\u97ff\u4ed6\u4eba\uff0c\u9084\u80fd\u5920\u5229\u7528\u563b\u54c8\u97f3\u6a02\u53ca\u5176\u6587\u5316\u63a8\u52d5\u9019\u4e00\u6539\u8b8a\uff0c\u9020\u5c31\u672a\u4f86\u7684\u00a0 #HandwashLegends\u3002\u300d #HandwashLegends \u7684\u6210\u529f\u53ca\u5176\u8207\u5e74\u8f15\u4eba\u7684\u5171\u9cf4\uff0c\u5f9e\u89c0\u773e\u7684\u7a4d\u6975\u56de\u61c9\u4e2d\u53ef\u898b\u4e00\u6591\u2014\u2014\u5728\u5370\u5ea6\u6700\u5927\u7684\u77ed\u5f71\u7247\u5e73\u53f0\u00a0Josh \u4e0a\uff0c\u4f7f\u7528\u8005\u5275\u4f5c\u7684\u5167\u5bb9\u7e3d\u6642\u9577\u9054\u00a026 \u5c0f\u6642\uff0c\u89c0\u770b\u6642\u9577\u7d04\u00a0100 \u842c\u5c0f\u6642\u3002 Savlon Swasth India Mission \u81ea\u6210\u7acb\u4ee5\u4f86\uff0c\u4e00\u76f4\u5728\u5370\u5ea6\u8209\u8fa6\u4e00\u9805\u5927\u578b\u5b78\u6821\u6559\u80b2\u8a08\u5283\uff0c\u65e8\u5728\u57f9\u990a\u5b78\u751f\u990a\u6210\u624b\u90e8\u885b\u751f\u7684\u7fd2\u6163\u3002\u8a72\u8a08\u756b\u73fe\u5df2\u6db5\u84cb\u5168\u570b 37,000 \u591a\u6240\u5b78\u6821\uff0c\u5f71\u97ff\u8d85\u904e 1,000 \u842c\u540d\u5152\u7ae5\uff0c\u4e26\u5c07 #HandwashLegend \u4e3b\u984c\u66f2\u7d0d\u5165\u5176\u5de5\u4f5c\u574a\u7684\u4e00\u90e8\u5206\uff0c\u4ee5\u9032\u4e00\u6b65\u9f13\u52f5\u5152\u7ae5\u990a\u6210\u6d17\u624b\u7684\u7fd2\u6163\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingtungtimes.com.tw\/?p=232574\" \/>\n<meta property=\"og:site_name\" content=\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pingtungnews\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-22T08:03:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2024\/04\/Savlon_Handwash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u7f8e\u901a\u793e\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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\u8b93\u5b69\u5b50\u5011\u990a\u6210\u5065\u5eb7\u7684\u7fd2\u6163\u4e26\u975e\u6613\u4e8b\uff0c\u9019\u904e\u7a0b\u4e2d\u7d93\u5e38\u6703\u9047\u5230\u4ed6\u5011\u7684\u6297\u62d2\u3002\u65bc\u662f\uff0c\u70ba\u514b\u670d\u9019\u4e00\u6311\u6230\u4e26\u63a8\u52d5\u5b69\u5b50\u5011\u990a\u6210\u7528\u80a5\u7682\u6d17\u624b\u7684\u7fd2\u6163\uff0cSavlon Swasth India Mission \u7cbe\u5fc3\u7b56\u5283\u4e86\u4e00\u5834\u5225\u5177\u4e00\u683c\u4e14\u4ee4\u4eba\u8033\u76ee\u4e00\u65b0\u7684\u65b0\u6d3b\u52d5\uff0c\u9019\u9805\u6d3b\u52d5\u5145\u5206\u5229\u7528\u4e86\u5b69\u5b50\u5011\u5c0d\u563b\u54c8 (hip hop) \u97f3\u6a02\u65e5\u76ca\u589e\u9577\u7684\u71b1\u60c5\u3002\u9019\u9805\u540d\u70ba\u300c\u6d17\u624b\u50b3\u5947\u300d\uff08Handwash Legend) \u7684\u6d3b\u52d5\uff0c\u5c07\u563b\u54c8\u6b4c\u624b\u5011\u719f\u77e5\u7684\u300c\u6413\u624b\u300d\u52d5\u4f5c\u8f49\u5316\u70ba\u6d17\u624b\u7684\u65b0\u59ff\u52e2\u3002Savlon Swasth India Mission \u4ee5\u7368\u5177\u5320\u5fc3\u7684\u65b9\u5f0f\u5c07\u5a1b\u6a02\u5143\u7d20\u878d\u5165\u6d17\u624b\u9019\u4e00\u65e5\u5e38\u884c\u70ba\u4e2d\uff0c\u8207\u5370\u5ea6\u77e5\u540d\u8aaa\u5531\u85dd\u8853\u5bb6\u3001\u563b\u54c8\u5de8\u661f Emiway Bantai \u4ee5\u53ca Dharavi Dream Project \u7684\u5b69\u5b50\u5011\u5408\u4f5c\uff0c\u5171\u540c\u5275\u4f5c\u4e86\u6b4c\u66f2\u300aHaath Dhona Cool Hai\u300b\uff08\u6d17\u624b\u5f88\u9177\uff09\u3002\u9019\u4e00\u8a08\u756b\u81f4\u529b\u65bc\u6316\u6398\u4e26\u57f9\u990a\u90a3\u4e9b\u8cc7\u6e90\u6709\u9650\u7684\u563b\u54c8\u65b0\u661f\u3002\u9019\u9996\u52d5\u4eba\u7684\u6b4c\u66f2\u5f37\u8abf\u4e86\u7528\u80a5\u7682\u6d17\u624b\u7684\u91cd\u8981\u6027\uff0c\u4e26\u9f13\u52f5\u5b69\u5b50\u5011\u990a\u6210\u826f\u597d\u7684\u624b\u90e8\u885b\u751f\u7fd2\u6163\uff0c\u6210\u70ba\u300c\u6d17\u624b\u50b3\u5947\u300d\u3002 ITC Limited - Hip Hop Hacked! Savlon Swasth India Mission's #HandwashLegends made Handwashing cool for India's Youth ITC \u7684\u00a0Savlon Swasth India Mission \u4e00\u76f4\u9818\u5c0e\u8457\u63a8\u52d5\u624b\u90e8\u885b\u751f\u884c\u70ba\u8f49\u8b8a\u7684\u6f6e\u6d41\uff0c\u900f\u904e\u5275\u65b0\u7684\u65b9\u6cd5\u548c\u8a08\u756b\u4f86\u5be6\u73fe\u9019\u4e00\u76ee\u6a19\u3002\u53ef\u9810\u9632\u7684\u75be\u75c5\u7d66\u6211\u5011\u7684\u570b\u5bb6\u5e36\u4f86\u4e86\u5de8\u5927\u7684\u7d93\u6fdf\u8ca0\u64d4\uff0c\u800c\u7d93\u5e38\u6d17\u624b\u5247\u662f\u904f\u5236\u75be\u75c5\u50b3\u64ad\u6700\u7c21\u55ae\u4e14\u6700\u6709\u6548\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002\u4ed6\u5011\u900f\u904e\u300c\u6d17\u624b\u50b3\u5947\u300d\u9019\u4e00\u6d3b\u52d5\uff0c\u65e8\u5728\u5229\u7528\u5b69\u5b50\u5011\u548c\u563b\u54c8\u611b\u597d\u8005\u5c0d\u9019\u4e00\u97f3\u6a02\u985e\u578b\u7684\u559c\u611b\uff0c\u57f9\u990a\u4ed6\u5011\u990a\u6210\u6b63\u78ba\u7684\u624b\u90e8\u885b\u751f\u7fd2\u6163\u3002 \u9019\u9805\u7531\u00a0Ogilvy India \u7b56\u5283\u3001Shameer Tandon \u5236\u4f5c\u7684\u6d3b\u52d5\u5305\u62ec\u4e86\u4e00\u6bb5\u611f\u8b1d\u00a0Emiway Bantai \u63a8\u5ee3\u6d17\u624b\u7fd2\u6163\u7684\u5f71\u7247\u8cbc\u6587\u3001\u55ae\u66f2\u300aHaath Dhona Cool Hai\u300b\u7684\u97f3\u6a02\u9304\u5f71\u5e36\uff0c\u4ee5\u53ca\u6d17\u624b\u50b3\u5947\u9264\u6b65\u6311\u6230\u3002\u9019\u6b21\u6d3b\u52d5\u5145\u5206\u5229\u7528\u4e86\u5370\u5ea6\u563b\u54c8\u97f3\u6a02\u65e5\u76ca\u8208\u76db\u7684\u73fe\u72c0\uff0c\u4e26\u5411\u5b69\u5b50\u5011\u5f37\u8abf\u6d17\u624b\u9019\u4e00\u884c\u70ba\u5f88\u9177\u3002 \u5728\u9019\u88e1\u89c0\u770b\u6848\u4f8b\u5f71\u7247 ITC Limited \u7684\u500b\u4eba\u8b77\u7406\u7522\u54c1\u696d\u52d9\u5206\u90e8\u9996\u5e2d\u57f7\u884c\u5b98\u00a0Sameer Satpathy \u8868\u793a\uff1a\u300c\u6fc0\u52f5\u7576\u4ee3\u5e74\u8f15\u4eba\u53bb\u6539\u8b8a\u4efb\u4f55\u7fd2\u6163\uff0c\u53ea\u6709\u5728\u9019\u4e00\u7fd2\u6163\u878d\u5165\u6587\u5316\u95dc\u806f\u6027\u7684\u6642\u5019\u624d\u6703\u6210\u529f\u3002\u563b\u54c8\u97f3\u6a02\u662f\u7576\u4ee3\u5e74\u8f15\u4eba\u8a8d\u540c\u7684\u4e00\u7a2e\u97f3\u6a02\u985e\u578b\uff0c\u56e0\u70ba\u5b83\u5141\u8a31\u81ea\u6211\u8868\u9054\u3002ITC Savlon Swasth India Mission \u7684 #HandwashLegends \u5de7\u5999\u5730\u628a\u6d41\u884c\u7684\u563b\u54c8\u6d3b\u52d5\u4f5c\u8f49\u5316\u70ba\u4e00\u500b\u6709\u8da3\u4e14\u89aa\u5207\u7684\u6d17\u624b\u6a19\u8a8c\u3002\u9019\u6b21\u6d3b\u52d5\u7684\u6210\u529f\u51f8\u986f\u4e86\u6211\u5011\u81f4\u529b\u65bc\u5728\u7576\u4ee3\u5e74\u8f15\u4eba\u4e2d\u57f9\u990a\u6d17\u624b\u7fd2\u6163\u7684\u627f\u8afe\uff0c\u70ba\u4ed6\u5011\u69cb\u5efa\u4e00\u500b\u66f4\u5065\u5eb7\u7684\u672a\u4f86\u3002\u300d Ogilvy India \u7684\u9996\u5e2d\u5275\u610f\u5b98\u00a0Harshad Rajadhyaksha \u548c\u00a0Kainaz Karmakar \u8bc4\u8bba\u9053\uff1a\u300c\u878d\u5165\u6587\u5316\u5143\u7d20\uff0c\u80fd\u5275\u9020\u51fa\u4e00\u4e9b\u6700\u6709\u8da3\u7684\u60f3\u6cd5\u3002\u9019\u662f\u5176\u4e2d\u4e4b\u4e00\u3002\u9019\u500b\u6a19\u8a8c\u6027\u7684\u563b\u54c8\u52d5\u4f5c\u88ab\u5de7\u5999\u6539\u7de8\u6210\u8207\u6d17\u624b\u52d5\u4f5c\u76f8\u4f3c\uff0c\u65e2\u6709\u8da3\u53c8\u60f9\u4eba\u559c\u611b\u3002\u6211\u5011\u7684\u00a0Savlon \u5718\u968a\u4e00\u76f4\u5728\u5c0b\u627e\u65b0\u7684\u65b9\u5f0f\u4f86\u63a8\u5ee3\u4f7f\u7528\u80a5\u7682\u6bba\u6b7b\u7d30\u83cc\u7684\u7406\u5ff5\u3002\u9019\u500b\u7c21\u55ae\u7684\u7fd2\u6163\u53ef\u4ee5\u9810\u9632\u4e00\u767e\u591a\u7a2e\u75be\u75c5\uff0c\u9019\u4e00\u9ede\u9700\u8981\u6211\u5011\u4e0d\u65b7\u5730\u91cd\u7533\u3002\u57f9\u990a\u9019\u500b\u7fd2\u6163\u7684\u65b9\u6cd5\u662f\u5f9e\u5e74\u8f15\u4eba\u958b\u59cb\u3002\u4ed6\u5011\u53ef\u80fd\u5c0d\u95dc\u65bc\u624b\u90e8\u885b\u751f\u7684\u8b1b\u5ea7\u4e0d\u611f\u8208\u8da3\uff0c\u4f46\u4ed6\u5011\u5c0d\u563b\u54c8\u97f3\u6a02\u6df1\u611f\u5174\u8da3\u3002\u5c07\u9019\u5169\u8005\u7d50\u5408\u8d77\u4f86\u5c31\u7522\u751f\u4e86\u9019\u6b21\u6d3b\u52d5\u3002\u300d \u9019\u9996\u6b4c\u7684\u8a5e\u4f5c\u8005\u00a0Emiway Bantai \u8868\u793a\uff1a\u300c\u6211\u975e\u5e38\u8208\u596e\u00a0Savlon Swasth India Mission \u80fd\u8b58\u5225\u4e26\u5229\u7528\u563b\u54c8\u6587\u5316\u4e2d\u9019\u4e00\u5982\u6b64\u6d41\u884c\u7684\u52d5\u4f5c\u4f86\u63a8\u5ee3\u6d17\u624b\u9019\u4e00\u884c\u70ba\uff0c\u9019\u771f\u662f\u524d\u6240\u672a\u805e\uff01\u563b\u54c8\u97f3\u6a02\u5728\u7576\u4ee3\u5e74\u8f15\u4eba\u4e2d\u975e\u5e38\u53d7\u6b61\u8fce\uff0c\u9019\u6b21\u5de7\u5999\u5730\u5229\u7528\u563b\u54c8\u97f3\u6a02\u4f86\u6fc0\u52f5\u5927\u5bb6\u990a\u6210\u6d17\u624b\u7684\u7fd2\u6163\uff0c\u771f\u662f\u7368\u7279\u4e14\u8cbc\u8fd1\u4eba\u5fc3\u3002\u6211\u5f88\u81ea\u8c6a\u80fd\u53c3\u8207\u9019\u6b21\u6d3b\u52d5\uff0c\u4e0d\u50c5\u80fd\u5920\u7528\u6211\u7684\u97f3\u6a02\u5f71\u97ff\u4ed6\u4eba\uff0c\u9084\u80fd\u5920\u5229\u7528\u563b\u54c8\u97f3\u6a02\u53ca\u5176\u6587\u5316\u63a8\u52d5\u9019\u4e00\u6539\u8b8a\uff0c\u9020\u5c31\u672a\u4f86\u7684\u00a0 #HandwashLegends\u3002\u300d #HandwashLegends 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Hai\u300b\uff08\u6d17\u624b\u5f88\u9177\uff09\u3002\u9019\u4e00\u8a08\u756b\u81f4\u529b\u65bc\u6316\u6398\u4e26\u57f9\u990a\u90a3\u4e9b\u8cc7\u6e90\u6709\u9650\u7684\u563b\u54c8\u65b0\u661f\u3002\u9019\u9996\u52d5\u4eba\u7684\u6b4c\u66f2\u5f37\u8abf\u4e86\u7528\u80a5\u7682\u6d17\u624b\u7684\u91cd\u8981\u6027\uff0c\u4e26\u9f13\u52f5\u5b69\u5b50\u5011\u990a\u6210\u826f\u597d\u7684\u624b\u90e8\u885b\u751f\u7fd2\u6163\uff0c\u6210\u70ba\u300c\u6d17\u624b\u50b3\u5947\u300d\u3002 ITC Limited - Hip Hop Hacked! 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\u9019\u9805\u7531\u00a0Ogilvy India \u7b56\u5283\u3001Shameer Tandon \u5236\u4f5c\u7684\u6d3b\u52d5\u5305\u62ec\u4e86\u4e00\u6bb5\u611f\u8b1d\u00a0Emiway Bantai \u63a8\u5ee3\u6d17\u624b\u7fd2\u6163\u7684\u5f71\u7247\u8cbc\u6587\u3001\u55ae\u66f2\u300aHaath Dhona Cool Hai\u300b\u7684\u97f3\u6a02\u9304\u5f71\u5e36\uff0c\u4ee5\u53ca\u6d17\u624b\u50b3\u5947\u9264\u6b65\u6311\u6230\u3002\u9019\u6b21\u6d3b\u52d5\u5145\u5206\u5229\u7528\u4e86\u5370\u5ea6\u563b\u54c8\u97f3\u6a02\u65e5\u76ca\u8208\u76db\u7684\u73fe\u72c0\uff0c\u4e26\u5411\u5b69\u5b50\u5011\u5f37\u8abf\u6d17\u624b\u9019\u4e00\u884c\u70ba\u5f88\u9177\u3002 \u5728\u9019\u88e1\u89c0\u770b\u6848\u4f8b\u5f71\u7247 ITC Limited \u7684\u500b\u4eba\u8b77\u7406\u7522\u54c1\u696d\u52d9\u5206\u90e8\u9996\u5e2d\u57f7\u884c\u5b98\u00a0Sameer Satpathy 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Rajadhyaksha \u548c\u00a0Kainaz Karmakar \u8bc4\u8bba\u9053\uff1a\u300c\u878d\u5165\u6587\u5316\u5143\u7d20\uff0c\u80fd\u5275\u9020\u51fa\u4e00\u4e9b\u6700\u6709\u8da3\u7684\u60f3\u6cd5\u3002\u9019\u662f\u5176\u4e2d\u4e4b\u4e00\u3002\u9019\u500b\u6a19\u8a8c\u6027\u7684\u563b\u54c8\u52d5\u4f5c\u88ab\u5de7\u5999\u6539\u7de8\u6210\u8207\u6d17\u624b\u52d5\u4f5c\u76f8\u4f3c\uff0c\u65e2\u6709\u8da3\u53c8\u60f9\u4eba\u559c\u611b\u3002\u6211\u5011\u7684\u00a0Savlon 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\u80fd\u8b58\u5225\u4e26\u5229\u7528\u563b\u54c8\u6587\u5316\u4e2d\u9019\u4e00\u5982\u6b64\u6d41\u884c\u7684\u52d5\u4f5c\u4f86\u63a8\u5ee3\u6d17\u624b\u9019\u4e00\u884c\u70ba\uff0c\u9019\u771f\u662f\u524d\u6240\u672a\u805e\uff01\u563b\u54c8\u97f3\u6a02\u5728\u7576\u4ee3\u5e74\u8f15\u4eba\u4e2d\u975e\u5e38\u53d7\u6b61\u8fce\uff0c\u9019\u6b21\u5de7\u5999\u5730\u5229\u7528\u563b\u54c8\u97f3\u6a02\u4f86\u6fc0\u52f5\u5927\u5bb6\u990a\u6210\u6d17\u624b\u7684\u7fd2\u6163\uff0c\u771f\u662f\u7368\u7279\u4e14\u8cbc\u8fd1\u4eba\u5fc3\u3002\u6211\u5f88\u81ea\u8c6a\u80fd\u53c3\u8207\u9019\u6b21\u6d3b\u52d5\uff0c\u4e0d\u50c5\u80fd\u5920\u7528\u6211\u7684\u97f3\u6a02\u5f71\u97ff\u4ed6\u4eba\uff0c\u9084\u80fd\u5920\u5229\u7528\u563b\u54c8\u97f3\u6a02\u53ca\u5176\u6587\u5316\u63a8\u52d5\u9019\u4e00\u6539\u8b8a\uff0c\u9020\u5c31\u672a\u4f86\u7684\u00a0 #HandwashLegends\u3002\u300d #HandwashLegends \u7684\u6210\u529f\u53ca\u5176\u8207\u5e74\u8f15\u4eba\u7684\u5171\u9cf4\uff0c\u5f9e\u89c0\u773e\u7684\u7a4d\u6975\u56de\u61c9\u4e2d\u53ef\u898b\u4e00\u6591\u2014\u2014\u5728\u5370\u5ea6\u6700\u5927\u7684\u77ed\u5f71\u7247\u5e73\u53f0\u00a0Josh \u4e0a\uff0c\u4f7f\u7528\u8005\u5275\u4f5c\u7684\u5167\u5bb9\u7e3d\u6642\u9577\u9054\u00a026 \u5c0f\u6642\uff0c\u89c0\u770b\u6642\u9577\u7d04\u00a0100 \u842c\u5c0f\u6642\u3002 Savlon Swasth India Mission \u81ea\u6210\u7acb\u4ee5\u4f86\uff0c\u4e00\u76f4\u5728\u5370\u5ea6\u8209\u8fa6\u4e00\u9805\u5927\u578b\u5b78\u6821\u6559\u80b2\u8a08\u5283\uff0c\u65e8\u5728\u57f9\u990a\u5b78\u751f\u990a\u6210\u624b\u90e8\u885b\u751f\u7684\u7fd2\u6163\u3002\u8a72\u8a08\u756b\u73fe\u5df2\u6db5\u84cb\u5168\u570b 37,000 \u591a\u6240\u5b78\u6821\uff0c\u5f71\u97ff\u8d85\u904e 1,000 \u842c\u540d\u5152\u7ae5\uff0c\u4e26\u5c07 #HandwashLegend 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\u8b93\u5b69\u5b50\u5011\u990a\u6210\u5065\u5eb7\u7684\u7fd2\u6163\u4e26\u975e\u6613\u4e8b\uff0c\u9019\u904e\u7a0b\u4e2d\u7d93\u5e38\u6703\u9047\u5230\u4ed6\u5011\u7684\u6297\u62d2\u3002\u65bc\u662f\uff0c\u70ba\u514b\u670d\u9019\u4e00\u6311\u6230\u4e26\u63a8\u52d5\u5b69\u5b50\u5011\u990a\u6210\u7528\u80a5\u7682\u6d17\u624b\u7684\u7fd2\u6163\uff0cSavlon Swasth India Mission \u7cbe\u5fc3\u7b56\u5283\u4e86\u4e00\u5834\u5225\u5177\u4e00\u683c\u4e14\u4ee4\u4eba\u8033\u76ee\u4e00\u65b0\u7684\u65b0\u6d3b\u52d5\uff0c\u9019\u9805\u6d3b\u52d5\u5145\u5206\u5229\u7528\u4e86\u5b69\u5b50\u5011\u5c0d\u563b\u54c8 (hip hop) \u97f3\u6a02\u65e5\u76ca\u589e\u9577\u7684\u71b1\u60c5\u3002\u9019\u9805\u540d\u70ba\u300c\u6d17\u624b\u50b3\u5947\u300d\uff08Handwash Legend) \u7684\u6d3b\u52d5\uff0c\u5c07\u563b\u54c8\u6b4c\u624b\u5011\u719f\u77e5\u7684\u300c\u6413\u624b\u300d\u52d5\u4f5c\u8f49\u5316\u70ba\u6d17\u624b\u7684\u65b0\u59ff\u52e2\u3002Savlon Swasth India Mission \u4ee5\u7368\u5177\u5320\u5fc3\u7684\u65b9\u5f0f\u5c07\u5a1b\u6a02\u5143\u7d20\u878d\u5165\u6d17\u624b\u9019\u4e00\u65e5\u5e38\u884c\u70ba\u4e2d\uff0c\u8207\u5370\u5ea6\u77e5\u540d\u8aaa\u5531\u85dd\u8853\u5bb6\u3001\u563b\u54c8\u5de8\u661f Emiway Bantai \u4ee5\u53ca Dharavi Dream Project \u7684\u5b69\u5b50\u5011\u5408\u4f5c\uff0c\u5171\u540c\u5275\u4f5c\u4e86\u6b4c\u66f2\u300aHaath Dhona Cool Hai\u300b\uff08\u6d17\u624b\u5f88\u9177\uff09\u3002\u9019\u4e00\u8a08\u756b\u81f4\u529b\u65bc\u6316\u6398\u4e26\u57f9\u990a\u90a3\u4e9b\u8cc7\u6e90\u6709\u9650\u7684\u563b\u54c8\u65b0\u661f\u3002\u9019\u9996\u52d5\u4eba\u7684\u6b4c\u66f2\u5f37\u8abf\u4e86\u7528\u80a5\u7682\u6d17\u624b\u7684\u91cd\u8981\u6027\uff0c\u4e26\u9f13\u52f5\u5b69\u5b50\u5011\u990a\u6210\u826f\u597d\u7684\u624b\u90e8\u885b\u751f\u7fd2\u6163\uff0c\u6210\u70ba\u300c\u6d17\u624b\u50b3\u5947\u300d\u3002 ITC Limited - Hip Hop Hacked! Savlon Swasth India Mission's #HandwashLegends made Handwashing cool for India's Youth ITC \u7684\u00a0Savlon Swasth India Mission \u4e00\u76f4\u9818\u5c0e\u8457\u63a8\u52d5\u624b\u90e8\u885b\u751f\u884c\u70ba\u8f49\u8b8a\u7684\u6f6e\u6d41\uff0c\u900f\u904e\u5275\u65b0\u7684\u65b9\u6cd5\u548c\u8a08\u756b\u4f86\u5be6\u73fe\u9019\u4e00\u76ee\u6a19\u3002\u53ef\u9810\u9632\u7684\u75be\u75c5\u7d66\u6211\u5011\u7684\u570b\u5bb6\u5e36\u4f86\u4e86\u5de8\u5927\u7684\u7d93\u6fdf\u8ca0\u64d4\uff0c\u800c\u7d93\u5e38\u6d17\u624b\u5247\u662f\u904f\u5236\u75be\u75c5\u50b3\u64ad\u6700\u7c21\u55ae\u4e14\u6700\u6709\u6548\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002\u4ed6\u5011\u900f\u904e\u300c\u6d17\u624b\u50b3\u5947\u300d\u9019\u4e00\u6d3b\u52d5\uff0c\u65e8\u5728\u5229\u7528\u5b69\u5b50\u5011\u548c\u563b\u54c8\u611b\u597d\u8005\u5c0d\u9019\u4e00\u97f3\u6a02\u985e\u578b\u7684\u559c\u611b\uff0c\u57f9\u990a\u4ed6\u5011\u990a\u6210\u6b63\u78ba\u7684\u624b\u90e8\u885b\u751f\u7fd2\u6163\u3002 \u9019\u9805\u7531\u00a0Ogilvy India \u7b56\u5283\u3001Shameer Tandon \u5236\u4f5c\u7684\u6d3b\u52d5\u5305\u62ec\u4e86\u4e00\u6bb5\u611f\u8b1d\u00a0Emiway Bantai \u63a8\u5ee3\u6d17\u624b\u7fd2\u6163\u7684\u5f71\u7247\u8cbc\u6587\u3001\u55ae\u66f2\u300aHaath Dhona Cool Hai\u300b\u7684\u97f3\u6a02\u9304\u5f71\u5e36\uff0c\u4ee5\u53ca\u6d17\u624b\u50b3\u5947\u9264\u6b65\u6311\u6230\u3002\u9019\u6b21\u6d3b\u52d5\u5145\u5206\u5229\u7528\u4e86\u5370\u5ea6\u563b\u54c8\u97f3\u6a02\u65e5\u76ca\u8208\u76db\u7684\u73fe\u72c0\uff0c\u4e26\u5411\u5b69\u5b50\u5011\u5f37\u8abf\u6d17\u624b\u9019\u4e00\u884c\u70ba\u5f88\u9177\u3002 \u5728\u9019\u88e1\u89c0\u770b\u6848\u4f8b\u5f71\u7247 ITC Limited \u7684\u500b\u4eba\u8b77\u7406\u7522\u54c1\u696d\u52d9\u5206\u90e8\u9996\u5e2d\u57f7\u884c\u5b98\u00a0Sameer Satpathy \u8868\u793a\uff1a\u300c\u6fc0\u52f5\u7576\u4ee3\u5e74\u8f15\u4eba\u53bb\u6539\u8b8a\u4efb\u4f55\u7fd2\u6163\uff0c\u53ea\u6709\u5728\u9019\u4e00\u7fd2\u6163\u878d\u5165\u6587\u5316\u95dc\u806f\u6027\u7684\u6642\u5019\u624d\u6703\u6210\u529f\u3002\u563b\u54c8\u97f3\u6a02\u662f\u7576\u4ee3\u5e74\u8f15\u4eba\u8a8d\u540c\u7684\u4e00\u7a2e\u97f3\u6a02\u985e\u578b\uff0c\u56e0\u70ba\u5b83\u5141\u8a31\u81ea\u6211\u8868\u9054\u3002ITC Savlon Swasth India Mission \u7684 #HandwashLegends \u5de7\u5999\u5730\u628a\u6d41\u884c\u7684\u563b\u54c8\u6d3b\u52d5\u4f5c\u8f49\u5316\u70ba\u4e00\u500b\u6709\u8da3\u4e14\u89aa\u5207\u7684\u6d17\u624b\u6a19\u8a8c\u3002\u9019\u6b21\u6d3b\u52d5\u7684\u6210\u529f\u51f8\u986f\u4e86\u6211\u5011\u81f4\u529b\u65bc\u5728\u7576\u4ee3\u5e74\u8f15\u4eba\u4e2d\u57f9\u990a\u6d17\u624b\u7fd2\u6163\u7684\u627f\u8afe\uff0c\u70ba\u4ed6\u5011\u69cb\u5efa\u4e00\u500b\u66f4\u5065\u5eb7\u7684\u672a\u4f86\u3002\u300d Ogilvy India \u7684\u9996\u5e2d\u5275\u610f\u5b98\u00a0Harshad Rajadhyaksha \u548c\u00a0Kainaz Karmakar \u8bc4\u8bba\u9053\uff1a\u300c\u878d\u5165\u6587\u5316\u5143\u7d20\uff0c\u80fd\u5275\u9020\u51fa\u4e00\u4e9b\u6700\u6709\u8da3\u7684\u60f3\u6cd5\u3002\u9019\u662f\u5176\u4e2d\u4e4b\u4e00\u3002\u9019\u500b\u6a19\u8a8c\u6027\u7684\u563b\u54c8\u52d5\u4f5c\u88ab\u5de7\u5999\u6539\u7de8\u6210\u8207\u6d17\u624b\u52d5\u4f5c\u76f8\u4f3c\uff0c\u65e2\u6709\u8da3\u53c8\u60f9\u4eba\u559c\u611b\u3002\u6211\u5011\u7684\u00a0Savlon \u5718\u968a\u4e00\u76f4\u5728\u5c0b\u627e\u65b0\u7684\u65b9\u5f0f\u4f86\u63a8\u5ee3\u4f7f\u7528\u80a5\u7682\u6bba\u6b7b\u7d30\u83cc\u7684\u7406\u5ff5\u3002\u9019\u500b\u7c21\u55ae\u7684\u7fd2\u6163\u53ef\u4ee5\u9810\u9632\u4e00\u767e\u591a\u7a2e\u75be\u75c5\uff0c\u9019\u4e00\u9ede\u9700\u8981\u6211\u5011\u4e0d\u65b7\u5730\u91cd\u7533\u3002\u57f9\u990a\u9019\u500b\u7fd2\u6163\u7684\u65b9\u6cd5\u662f\u5f9e\u5e74\u8f15\u4eba\u958b\u59cb\u3002\u4ed6\u5011\u53ef\u80fd\u5c0d\u95dc\u65bc\u624b\u90e8\u885b\u751f\u7684\u8b1b\u5ea7\u4e0d\u611f\u8208\u8da3\uff0c\u4f46\u4ed6\u5011\u5c0d\u563b\u54c8\u97f3\u6a02\u6df1\u611f\u5174\u8da3\u3002\u5c07\u9019\u5169\u8005\u7d50\u5408\u8d77\u4f86\u5c31\u7522\u751f\u4e86\u9019\u6b21\u6d3b\u52d5\u3002\u300d \u9019\u9996\u6b4c\u7684\u8a5e\u4f5c\u8005\u00a0Emiway Bantai \u8868\u793a\uff1a\u300c\u6211\u975e\u5e38\u8208\u596e\u00a0Savlon Swasth India Mission \u80fd\u8b58\u5225\u4e26\u5229\u7528\u563b\u54c8\u6587\u5316\u4e2d\u9019\u4e00\u5982\u6b64\u6d41\u884c\u7684\u52d5\u4f5c\u4f86\u63a8\u5ee3\u6d17\u624b\u9019\u4e00\u884c\u70ba\uff0c\u9019\u771f\u662f\u524d\u6240\u672a\u805e\uff01\u563b\u54c8\u97f3\u6a02\u5728\u7576\u4ee3\u5e74\u8f15\u4eba\u4e2d\u975e\u5e38\u53d7\u6b61\u8fce\uff0c\u9019\u6b21\u5de7\u5999\u5730\u5229\u7528\u563b\u54c8\u97f3\u6a02\u4f86\u6fc0\u52f5\u5927\u5bb6\u990a\u6210\u6d17\u624b\u7684\u7fd2\u6163\uff0c\u771f\u662f\u7368\u7279\u4e14\u8cbc\u8fd1\u4eba\u5fc3\u3002\u6211\u5f88\u81ea\u8c6a\u80fd\u53c3\u8207\u9019\u6b21\u6d3b\u52d5\uff0c\u4e0d\u50c5\u80fd\u5920\u7528\u6211\u7684\u97f3\u6a02\u5f71\u97ff\u4ed6\u4eba\uff0c\u9084\u80fd\u5920\u5229\u7528\u563b\u54c8\u97f3\u6a02\u53ca\u5176\u6587\u5316\u63a8\u52d5\u9019\u4e00\u6539\u8b8a\uff0c\u9020\u5c31\u672a\u4f86\u7684\u00a0 #HandwashLegends\u3002\u300d #HandwashLegends \u7684\u6210\u529f\u53ca\u5176\u8207\u5e74\u8f15\u4eba\u7684\u5171\u9cf4\uff0c\u5f9e\u89c0\u773e\u7684\u7a4d\u6975\u56de\u61c9\u4e2d\u53ef\u898b\u4e00\u6591\u2014\u2014\u5728\u5370\u5ea6\u6700\u5927\u7684\u77ed\u5f71\u7247\u5e73\u53f0\u00a0Josh \u4e0a\uff0c\u4f7f\u7528\u8005\u5275\u4f5c\u7684\u5167\u5bb9\u7e3d\u6642\u9577\u9054\u00a026 \u5c0f\u6642\uff0c\u89c0\u770b\u6642\u9577\u7d04\u00a0100 \u842c\u5c0f\u6642\u3002 Savlon Swasth India Mission \u81ea\u6210\u7acb\u4ee5\u4f86\uff0c\u4e00\u76f4\u5728\u5370\u5ea6\u8209\u8fa6\u4e00\u9805\u5927\u578b\u5b78\u6821\u6559\u80b2\u8a08\u5283\uff0c\u65e8\u5728\u57f9\u990a\u5b78\u751f\u990a\u6210\u624b\u90e8\u885b\u751f\u7684\u7fd2\u6163\u3002\u8a72\u8a08\u756b\u73fe\u5df2\u6db5\u84cb\u5168\u570b 37,000 \u591a\u6240\u5b78\u6821\uff0c\u5f71\u97ff\u8d85\u904e 1,000 \u842c\u540d\u5152\u7ae5\uff0c\u4e26\u5c07 #HandwashLegend 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\u8b93\u5b69\u5b50\u5011\u990a\u6210\u5065\u5eb7\u7684\u7fd2\u6163\u4e26\u975e\u6613\u4e8b\uff0c\u9019\u904e\u7a0b\u4e2d\u7d93\u5e38\u6703\u9047\u5230\u4ed6\u5011\u7684\u6297\u62d2\u3002\u65bc\u662f\uff0c\u70ba\u514b\u670d\u9019\u4e00\u6311\u6230\u4e26\u63a8\u52d5\u5b69\u5b50\u5011\u990a\u6210\u7528\u80a5\u7682\u6d17\u624b\u7684\u7fd2\u6163\uff0cSavlon Swasth India Mission \u7cbe\u5fc3\u7b56\u5283\u4e86\u4e00\u5834\u5225\u5177\u4e00\u683c\u4e14\u4ee4\u4eba\u8033\u76ee\u4e00\u65b0\u7684\u65b0\u6d3b\u52d5\uff0c\u9019\u9805\u6d3b\u52d5\u5145\u5206\u5229\u7528\u4e86\u5b69\u5b50\u5011\u5c0d\u563b\u54c8 (hip hop) \u97f3\u6a02\u65e5\u76ca\u589e\u9577\u7684\u71b1\u60c5\u3002\u9019\u9805\u540d\u70ba\u300c\u6d17\u624b\u50b3\u5947\u300d\uff08Handwash Legend) \u7684\u6d3b\u52d5\uff0c\u5c07\u563b\u54c8\u6b4c\u624b\u5011\u719f\u77e5\u7684\u300c\u6413\u624b\u300d\u52d5\u4f5c\u8f49\u5316\u70ba\u6d17\u624b\u7684\u65b0\u59ff\u52e2\u3002Savlon Swasth India Mission \u4ee5\u7368\u5177\u5320\u5fc3\u7684\u65b9\u5f0f\u5c07\u5a1b\u6a02\u5143\u7d20\u878d\u5165\u6d17\u624b\u9019\u4e00\u65e5\u5e38\u884c\u70ba\u4e2d\uff0c\u8207\u5370\u5ea6\u77e5\u540d\u8aaa\u5531\u85dd\u8853\u5bb6\u3001\u563b\u54c8\u5de8\u661f Emiway Bantai \u4ee5\u53ca Dharavi Dream Project \u7684\u5b69\u5b50\u5011\u5408\u4f5c\uff0c\u5171\u540c\u5275\u4f5c\u4e86\u6b4c\u66f2\u300aHaath Dhona Cool Hai\u300b\uff08\u6d17\u624b\u5f88\u9177\uff09\u3002\u9019\u4e00\u8a08\u756b\u81f4\u529b\u65bc\u6316\u6398\u4e26\u57f9\u990a\u90a3\u4e9b\u8cc7\u6e90\u6709\u9650\u7684\u563b\u54c8\u65b0\u661f\u3002\u9019\u9996\u52d5\u4eba\u7684\u6b4c\u66f2\u5f37\u8abf\u4e86\u7528\u80a5\u7682\u6d17\u624b\u7684\u91cd\u8981\u6027\uff0c\u4e26\u9f13\u52f5\u5b69\u5b50\u5011\u990a\u6210\u826f\u597d\u7684\u624b\u90e8\u885b\u751f\u7fd2\u6163\uff0c\u6210\u70ba\u300c\u6d17\u624b\u50b3\u5947\u300d\u3002 ITC Limited - Hip Hop Hacked! Savlon Swasth India Mission's #HandwashLegends made Handwashing cool for India's Youth ITC \u7684\u00a0Savlon Swasth India Mission \u4e00\u76f4\u9818\u5c0e\u8457\u63a8\u52d5\u624b\u90e8\u885b\u751f\u884c\u70ba\u8f49\u8b8a\u7684\u6f6e\u6d41\uff0c\u900f\u904e\u5275\u65b0\u7684\u65b9\u6cd5\u548c\u8a08\u756b\u4f86\u5be6\u73fe\u9019\u4e00\u76ee\u6a19\u3002\u53ef\u9810\u9632\u7684\u75be\u75c5\u7d66\u6211\u5011\u7684\u570b\u5bb6\u5e36\u4f86\u4e86\u5de8\u5927\u7684\u7d93\u6fdf\u8ca0\u64d4\uff0c\u800c\u7d93\u5e38\u6d17\u624b\u5247\u662f\u904f\u5236\u75be\u75c5\u50b3\u64ad\u6700\u7c21\u55ae\u4e14\u6700\u6709\u6548\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002\u4ed6\u5011\u900f\u904e\u300c\u6d17\u624b\u50b3\u5947\u300d\u9019\u4e00\u6d3b\u52d5\uff0c\u65e8\u5728\u5229\u7528\u5b69\u5b50\u5011\u548c\u563b\u54c8\u611b\u597d\u8005\u5c0d\u9019\u4e00\u97f3\u6a02\u985e\u578b\u7684\u559c\u611b\uff0c\u57f9\u990a\u4ed6\u5011\u990a\u6210\u6b63\u78ba\u7684\u624b\u90e8\u885b\u751f\u7fd2\u6163\u3002 \u9019\u9805\u7531\u00a0Ogilvy India \u7b56\u5283\u3001Shameer Tandon \u5236\u4f5c\u7684\u6d3b\u52d5\u5305\u62ec\u4e86\u4e00\u6bb5\u611f\u8b1d\u00a0Emiway Bantai \u63a8\u5ee3\u6d17\u624b\u7fd2\u6163\u7684\u5f71\u7247\u8cbc\u6587\u3001\u55ae\u66f2\u300aHaath Dhona Cool Hai\u300b\u7684\u97f3\u6a02\u9304\u5f71\u5e36\uff0c\u4ee5\u53ca\u6d17\u624b\u50b3\u5947\u9264\u6b65\u6311\u6230\u3002\u9019\u6b21\u6d3b\u52d5\u5145\u5206\u5229\u7528\u4e86\u5370\u5ea6\u563b\u54c8\u97f3\u6a02\u65e5\u76ca\u8208\u76db\u7684\u73fe\u72c0\uff0c\u4e26\u5411\u5b69\u5b50\u5011\u5f37\u8abf\u6d17\u624b\u9019\u4e00\u884c\u70ba\u5f88\u9177\u3002 \u5728\u9019\u88e1\u89c0\u770b\u6848\u4f8b\u5f71\u7247 ITC Limited \u7684\u500b\u4eba\u8b77\u7406\u7522\u54c1\u696d\u52d9\u5206\u90e8\u9996\u5e2d\u57f7\u884c\u5b98\u00a0Sameer Satpathy 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Rajadhyaksha \u548c\u00a0Kainaz Karmakar \u8bc4\u8bba\u9053\uff1a\u300c\u878d\u5165\u6587\u5316\u5143\u7d20\uff0c\u80fd\u5275\u9020\u51fa\u4e00\u4e9b\u6700\u6709\u8da3\u7684\u60f3\u6cd5\u3002\u9019\u662f\u5176\u4e2d\u4e4b\u4e00\u3002\u9019\u500b\u6a19\u8a8c\u6027\u7684\u563b\u54c8\u52d5\u4f5c\u88ab\u5de7\u5999\u6539\u7de8\u6210\u8207\u6d17\u624b\u52d5\u4f5c\u76f8\u4f3c\uff0c\u65e2\u6709\u8da3\u53c8\u60f9\u4eba\u559c\u611b\u3002\u6211\u5011\u7684\u00a0Savlon 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\u80fd\u8b58\u5225\u4e26\u5229\u7528\u563b\u54c8\u6587\u5316\u4e2d\u9019\u4e00\u5982\u6b64\u6d41\u884c\u7684\u52d5\u4f5c\u4f86\u63a8\u5ee3\u6d17\u624b\u9019\u4e00\u884c\u70ba\uff0c\u9019\u771f\u662f\u524d\u6240\u672a\u805e\uff01\u563b\u54c8\u97f3\u6a02\u5728\u7576\u4ee3\u5e74\u8f15\u4eba\u4e2d\u975e\u5e38\u53d7\u6b61\u8fce\uff0c\u9019\u6b21\u5de7\u5999\u5730\u5229\u7528\u563b\u54c8\u97f3\u6a02\u4f86\u6fc0\u52f5\u5927\u5bb6\u990a\u6210\u6d17\u624b\u7684\u7fd2\u6163\uff0c\u771f\u662f\u7368\u7279\u4e14\u8cbc\u8fd1\u4eba\u5fc3\u3002\u6211\u5f88\u81ea\u8c6a\u80fd\u53c3\u8207\u9019\u6b21\u6d3b\u52d5\uff0c\u4e0d\u50c5\u80fd\u5920\u7528\u6211\u7684\u97f3\u6a02\u5f71\u97ff\u4ed6\u4eba\uff0c\u9084\u80fd\u5920\u5229\u7528\u563b\u54c8\u97f3\u6a02\u53ca\u5176\u6587\u5316\u63a8\u52d5\u9019\u4e00\u6539\u8b8a\uff0c\u9020\u5c31\u672a\u4f86\u7684\u00a0 #HandwashLegends\u3002\u300d #HandwashLegends 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