{"id":161876,"date":"2023-07-07T04:09:00","date_gmt":"2023-07-06T20:09:00","guid":{"rendered":"https:\/\/pingtungtimes.com.tw\/?p=161876"},"modified":"2023-07-07T04:09:00","modified_gmt":"2023-07-06T20:09:00","slug":"data-connect-for-marketing-%e8%ae%93%e5%85%a8%e9%80%9a%e8%b7%af%e4%bc%81%e6%a5%ad%e8%83%bd%e5%a4%a0%e5%88%a9%e7%94%a8%e6%94%af%e4%bb%98%e8%b3%87%e6%96%99%e4%be%86%e6%8e%a8%e5%8b%95%e5%80%8b%e4%ba%ba","status":"publish","type":"post","link":"https:\/\/pingtungtimes.com.tw\/?p=161876","title":{"rendered":"Data Connect for Marketing \u8b93\u5168\u901a\u8def\u4f01\u696d\u80fd\u5920\u5229\u7528\u652f\u4ed8\u8cc7\u6599\u4f86\u63a8\u52d5\u500b\u4eba\u5316\u53ca\u63d0\u9ad8\u5fe0\u8aa0\u5ea6"},"content":{"rendered":"<div>\n<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Adyen \u7684\u6700\u65b0\u7522\u54c1\u5df2\u5728\u5354\u52a9\u5168\u7403\u6642\u5c1a\u96c6\u5718\u00a0AWWG\uff08\u65d7\u4e0b\u5305\u542b\u00a0Pepe Jeans London\u3001Hackett \u548c\u00a0Fa\u00e7onnable\uff09\u6539\u5584\u5176\u5ba2\u6236\u5fe0\u8aa0\u8a08\u5283\uff0c\u800c\u00a0Salesforce \u5df2\u5efa\u7acb\u4e00\u500b\u96c6\u6210\uff0c\u70ba\u5176\u5ba2\u6236\u7fa4\u63d0\u4f9b\u8c50\u5bcc\u7684\u652f\u4ed8\u8cc7\u6599<\/p>\n<p><span class=\"legendSpanClass\">\u8377\u862d\u963f\u59c6\u65af\u7279\u4e39<\/span><span class=\"legendSpanClass\">2023\u5e747\u67087\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; Adyen\uff08\u963f\u59c6\u65af\u7279\u4e39\u6cdb\u6b50\u4ea4\u6613\u6240\uff1aADYEN\uff09\u662f\u5168\u7403\u9818\u5148\u4f01\u696d\u9996\u9078\u7684\u91d1\u878d\u79d1\u6280\u5e73\u53f0\uff0c\u672c\u65e5\u5ba3\u4f48\u63a8\u51fa\u5168\u65b0\u7522\u54c1 Data Connect for Marketing\uff0c\u8b93\u5168\u901a\u8def\u96f6\u552e\u5546\u80fd\u5920\u5229\u7528\u652f\u4ed8\u8cc7\u6599\uff0c\u6539\u5584\u71df\u92b7\u63aa\u65bd\uff0c\u4e26\u52a0\u5f37\u5c0d\u5ba2\u6236\u7684\u4e86\u89e3\u3002\u7368\u7279\u7684\u8cc7\u6599\u8b58\u5225\u78bc\u80fd\u5920\u5c07\u4e4b\u524d\u672a\u8b58\u5225\u7684\u5e97\u5167\u4ea4\u6613\uff0c\u8207\u8cb7\u5bb6\u7684\u500b\u4eba\u6a94\u6848\u9023\u7d50\u8d77\u4f86\uff0c\u5e36\u4f86\u5ee3\u6cdb\u7684\u5206\u6790\u9a45\u52d5\u4f7f\u7528\u5be6\u4f8b\u3002\u900f\u904e\u52a0\u5f37\u5c0d\u5ba2\u6236\u7684\u4e86\u89e3\uff0c\u4f01\u696d\u80fd\u5920\u5c0d\u5ba2\u6236\u7684\u5fe0\u8aa0\u5ea6\u4f5c\u51fa\u734e\u52f5\u3001\u5ea6\u8eab\u8a02\u9020\u8cb7\u5bb6\u9ad4\u9a57\uff0c\u4e26\u70ba\u73fe\u6709\u5ba2\u6236\u5275\u9020\u50f9\u503c\u3002\u00a0<\/p>\n<p>\u7531\u65bc\u5927\u90e8\u4efd\u7684\u4ea4\u6613\u00a0(82%) \u90fd\u5728\u5be6\u9ad4\u5e97\u92ea\u9032\u884c\uff0c\u4f46\u7f3a\u5c11\u4e86\u5ba2\u6236\u7684\u8eab\u4efd\u8b58\u5225\uff0c\u96f6\u552e\u5546\u5728\u4e86\u89e3\u5ba2\u6236\u559c\u597d\u4e0a\u6b63\u9762\u5c0d\u4e00\u500b\u95dc\u9375\u7684\u300c\u76f2\u9ede\u300d\u3002Data Connect for Marketing \u900f\u904e\u63d0\u4f9b\u4e00\u500b\u7d50\u69cb\u5316\u8cc7\u6599\u96c6\u4f86\u79fb\u9664\u6b64\u76f2\u9ede\uff0c\u8a72\u8cc7\u6599\u96c6\u80fd\u8f15\u6613\u8207\u4f01\u696d\u5916\u90e8\u5de5\u5177\u7d50\u5408\uff0c\u4f7f\u7528\u5be6\u4f8b\u5305\u62ec\u5ba2\u6236\u8cc7\u6599\u5e73\u53f0\uff08\u7c21\u7a31\u00a0CDP\uff09\u6216\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\uff08\u7c21\u7a31\u00a0CRM\uff09\u8edf\u4ef6\u3002Salesforce \u5c6c\u65bc\u7b2c\u4e00\u6279\u8207\u5176\u7d50\u5408\u7684\u4f01\u696d\uff0c\u70ba\u5176\u5ba2\u6236\u7fa4\u63d0\u4f9b\u8c50\u5bcc\u7684\u652f\u4ed8\u8cc7\u6599\u3002\u00a0<\/p>\n<p>\u00a0<b>Adyen <\/b><b>\u5168\u7403\u4e00\u9ad4\u5316\u5546\u52d9\u4e3b\u7ba1<\/b><b>\u00a0Brian Dammeir <\/b>\u8aaa\uff1a\u300c\u4e86\u89e3\u5ba2\u6236\u7684\u65c5\u7a0b\u4e00\u76f4\u90fd\u662f\u5168\u901a\u8def\u96f6\u552e\u4f01\u696d\u7684\u4e3b\u8981\u969c\u7919\u3002\u6709\u4e86\u00a0Data Connect for Marketing\uff0cAdyen \u900f\u904e\u5c07\u8c50\u5bcc\u7684\u8cc7\u6599\u8207\u55ae\u4e00\u5ba2\u6236\u6a94\u6848\u9023\u7d50\uff0c\u5f4c\u88dc\u5be6\u9ad4\u5e97\u53ca\u7db2\u4e0a\u8cfc\u7269\u9ad4\u9a57\u4e4b\u9593\u7684\u5dee\u8ddd\u3002\u9019\u610f\u5473\u8457\u6211\u5011\u53ef\u4ee5\u652f\u63f4\u4f01\u696d\u5efa\u7acb\u5ba2\u6236\u5fe0\u8aa0\u5ea6\uff0c\u4e26\u900f\u904e\u4ed6\u5011\u73fe\u6709\u7684\u00a0Adyen \u96c6\u6210\u4f86\u89e3\u9396\u65b0\u7684\u8a02\u88fd\u53ca\u5ee3\u544a\u6a5f\u6703\u3002\u300d<\/p>\n<p>\u8207\u5176\u4f9d\u9760\u7b2c\u4e09\u65b9\u8cc7\u6599\u4f86\u5617\u8a66\u4e86\u89e3\u4ed6\u5011\u7684\u5ba2\u6236\uff0cData Connect for Marketing \u8b93\u4f01\u696d\u73fe\u5728\u80fd\u5920\u5229\u7528\u4ed6\u5011\u81ea\u5df1\u7684\u7b2c\u4e00\u8eab\u652f\u4ed8\u8cc7\u6599\u4f86\u5efa\u7acb\u5168\u9762\u7684\u5ba2\u6236\u8996\u5716\u3002\u9019\u4e00\u80fd\u529b\u70ba\u4f01\u696d\u589e\u5f37\u5176\u5fe0\u8aa0\u7522\u54c1\u670d\u52d9\u63d0\u4f9b\u4e86\u5de8\u5927\u7684\u6a5f\u6703\uff0cAdyen \u7684\u8cc7\u6599\u986f\u793a\u00a068% \u7684\u6d88\u8cbb\u8005\u8868\u793a\uff0c\u4ed6\u5011\u5e0c\u671b\u7d93\u5e38\u8cfc\u7269\u7684\u96f6\u552e\u5546\u80fd\u63d0\u4f9b\u66f4\u591a\u500b\u4eba\u5316\u7684\u6298\u6263\u3002\u540c\u6a23\u5730\uff0c\u63a5\u8fd1\u534a\u6578\u00a0(48%) \u7684\u6d88\u8cbb\u8005\u5e0c\u671b\u96f6\u552e\u5546\u8a18\u4f4f\u4ed6\u5011\u7684\u611b\u597d\u53ca\u4ee5\u524d\u7684\u8cfc\u7269\u884c\u70ba\uff0c\u4ee5\u5275\u9020\u66f4\u591a\u5ea6\u8eab\u8a02\u9020\u7684\u8cfc\u7269\u9ad4\u9a57\u3002<\/p>\n<p><b>AWWG <\/b><b>\u5ba2\u6236\u95dc\u61f7\u90e8\u4e3b\u4efb<\/b><b>\u00a0Angel V\u00e1zquez Cabezas<\/b>\u00a0\u8a55\u8ad6\u8aaa\uff1a\u300c\u6211\u5011\u7684\u9996\u8981\u76ee\u6a19\u662f\u52a0\u6df1\u5c0d\u6211\u5011\u5ba2\u6236\u7684\u4e86\u89e3\u3002Data Connect for Marketing \u6709\u52a9\u6211\u5011\u8b58\u5225\u900f\u904e\u591a\u901a\u8def\u9032\u884c\u8cfc\u7269\u7684\u500b\u4eba\u6d88\u8cbb\u8005\uff0c\u4ed6\u5011\u6709\u6642\u6703\u4f7f\u7528\u4e0d\u540c\u7684\u5b9a\u4f4d\u3002\u9019\u610f\u5473\u8457\u6211\u5011\u80fd\u66f4\u597d\u5730\u8ddf\u500b\u4eba\u6d88\u8cbb\u8005\u6e9d\u901a\uff0c\u63d0\u4f9b\u76f8\u95dc\u3001\u53ca\u6642\u7684\u9ad4\u9a57\u3002\u300dAWWG \u662f\u00a0Pepe Jeans London\u3001Hackett \u53ca\u00a0Fa\u00e7onnable \u7b49\u5168\u7403\u54c1\u724c\u80cc\u5f8c\u7684\u6642\u5c1a\u96c6\u5718\u3002<\/p>\n<p>\u00a0<b>Salesforce <\/b><b>\u5168\u7403\u6280\u8853\u5408\u4f5c\u5925\u4f34\u517c\u57f7\u884c\u526f\u7e3d\u88c1<\/b><b>\u00a0Brian Landsman <\/b>\u8aaa\uff1a\u300c\u80fd\u5920\u5229\u7528\u652f\u4ed8\u8cc7\u6599\u7684\u80fd\u529b\u662f\u985b\u8986\u6027\u7684\u6539\u8b8a\uff0c\u9019\u8b93\u4f01\u696d\u80fd\u5920\u5275\u9020\u5168\u9762\u7684\u5ba2\u6236\u00a0360 \u8996\u5716\u3002\u591a\u8667\u00a0Data Connect for Marketing\uff0c\u5718\u968a\u80fd\u5920\u4f7f\u7528\u6211\u5011\u7684\u00a0Salesforce Commerce Cloud \u61c9\u7528\u7a0b\u5f0f\u4f86\u63d0\u4f9b\u512a\u79c0\u7684\u5ba2\u6236\u9ad4\u9a57\u3002\u300d<\/p>\n<p>\u5982\u6b32\u4e86\u89e3\u66f4\u591a\u6709\u95dc\u00a0Data Connect for Marketing \u7684\u8cc7\u8a0a\uff0c\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hant&amp;o=3912393-1&amp;h=1100848249&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3912393-1%26h%3D597654330%26u%3Dhttps%253A%252F%252Fwww.adyen.com%252Fdata-connect%26a%3Dread%2Bmore%2Bhere&amp;a=%E5%9C%A8%E6%AD%A4%E9%96%B1%E8%AE%80%E6%9B%B4%E5%A4%9A\" target=\"_blank\" rel=\"nofollow noopener\">\u5728\u6b64\u95b1\u8b80\u66f4\u591a<\/a>\u3002<\/p>\n<p><b>\u95dc\u65bc<\/b><b>\u00a0Adyen<\/b>\u00a0Adyen\uff08\u963f\u59c6\u65af\u7279\u4e39\u6cdb\u6b50\u4ea4\u6613\u6240\uff1aADYEN\uff09\u662f\u5168\u7403\u9818\u5148\u4f01\u696d\u7684\u9996\u9078\u91d1\u878d\u79d1\u6280\u5e73\u53f0\u3002\u900f\u904e\u63d0\u4f9b\u9ede\u5230\u9ede\u7684\u652f\u4ed8\u529f\u80fd\u3001\u8cc7\u6599\u9a45\u52d5\u7684\u5206\u6790\u548c\u55ae\u4e00\u5168\u7403\u89e3\u6c7a\u65b9\u6848\u7684\u91d1\u878d\u7522\u54c1\uff0cAdyen \u53ef\u5e6b\u52a9\u4f01\u696d\u66f4\u5feb\u5be6\u73fe\u5176\u62b1\u8ca0\u3002Adyen \u5728\u5168\u7403\u5404\u5730\u8a2d\u6709\u8fa6\u4e8b\u8655\uff0c\u8207\u00a0Facebook\u3001Uber\u3001H&amp;M\u3001eBay \u548c\u00a0Microsoft \u7b49\u4f01\u696d\u5408\u4f5c\u3002<\/p>\n<p>Adyen \u6703\u5728\u5176\u696d\u52d9\u65e5\u5e38\u904b\u4f5c\u4e2d\u6301\u7e8c\u6539\u9032\u548c\u64f4\u5c55\u5176\u7522\u54c1\u3002\u516c\u53f8\u6703\u900f\u904e\u65b0\u805e\u7a3f\u548c\u516c\u53f8\u7db2\u7ad9\u4e0a\u7684\u7522\u54c1\u66f4\u65b0\u4f86\u516c\u4f48\u65b0\u7522\u54c1\u548c\u529f\u80fd\u3002<\/p>\n<p><b>\u95dc\u65bc<\/b><b>\u00a0Adyen <\/b><b>\u7684\u5168\u7403\u96f6\u552e\u5831\u544a<\/b>\u00a0\u8a72\u5168\u7403\u96f6\u552e\u5831\u544a\u5305\u542b\u7531\u00a0Censuswide \u53ca\u00a0Opinium \u5728\u00a02023 \u5e74\u00a02 \u6708\u81f3\u00a03 \u6708\u8209\u8fa6\u7684\u7dda\u4e0a\u8abf\u67e5\u7684\u898b\u89e3\uff0c\u7576\u4e2d\u6709\u4f86\u81ea\u00a026 \u500b\u4e0d\u540c\u570b\u5bb6\/\u5730\u5340\uff0c\u5171\u00a012,000 \u4f4d\u5546\u6236\u53ca\u00a036,000 \u4f4d\u6d88\u8cbb\u8005\u3002\u00a0<\/p>\n<p><b>\u95dc\u65bc<\/b><b>\u00a0AWWG<\/b>\u00a0AWWG \u65bc\u00a02006 \u5e74\u5275\u8fa6\uff0c\u662f\u4e00\u9593\u5168\u7403\u6642\u5c1a\u516c\u53f8\uff0c\u7d50\u5408\u4e86\u00a0Pepe Jeans London\u3001\u00a0Hackett \u53ca\u00a0Fa\u00e7onnable \u7b49\u4e3b\u8981\u54c1\u724c\u3002\u5728\u897f\u73ed\u7259\u53ca\u8461\u8404\u7259\u4ea6\u662f\u00a0Tommy Hilfiger \u53ca\u00a0Calvin Klein \u7684\u6388\u6b0a\u5206\u92b7\u5546\u3002AWWG \u76ee\u524d\u5728\u5168\u7403\u00a054 \u500b\u570b\u5bb6\u64c1\u6709\u00a0238 \u9593\u5e97\u92ea\uff0c\u5171\u50f1\u7528\u00a02,800 \u540d\u54e1\u5de5\u3002<\/p>\n<p><b>\u95dc\u65bc<\/b><b>\u00a0Salesforce<br \/><\/b>\u900f\u904e\u5c07\u00a0AI\u3001\u8cc7\u6599\u3001\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u00a0(CRM) \u7d50\u5408\uff0c\u8b93\u5404\u884c\u5404\u696d\u6240\u6709\u898f\u6a21\u7684\u4f01\u696d\u90fd\u80fd\u4ee5\u5168\u65b0\u65b9\u5f0f\u8207\u5176\u5ba2\u6236\u806f\u7d61\u3002\u66f4\u591a\u95dc\u65bc\u00a0Salesforce \u7684\u8cc7\u8a0a\uff08\u7d10\u7d04\u8b49\u5238\u4ea4\u6613\u6240\uff1aCRM\uff09\uff0c\u8acb\u700f\u89bd\uff1a\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hant&amp;o=3912393-1&amp;h=767420488&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3912393-1%26h%3D3407079387%26u%3Dhttps%253A%252F%252Fwww.salesforce.com%26a%3Dwww.salesforce.com&amp;a=www.salesforce.com\" target=\"_blank\" rel=\"nofollow noopener\">www.salesforce.com<\/a>.<\/p>\n<p>\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adyen \u7684\u6700\u65b0\u7522\u54c1\u5df2\u5728\u5354\u52a9&#8230;<\/p>\n","protected":false},"author":16,"featured_media":161877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[40567],"tags":[],"class_list":["post-161876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-40567"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data Connect for Marketing \u8b93\u5168\u901a\u8def\u4f01\u696d\u80fd\u5920\u5229\u7528\u652f\u4ed8\u8cc7\u6599\u4f86\u63a8\u52d5\u500b\u4eba\u5316\u53ca\u63d0\u9ad8\u5fe0\u8aa0\u5ea6 - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831<\/title>\n<meta name=\"description\" content=\"Adyen \u7684\u6700\u65b0\u7522\u54c1\u5df2\u5728\u5354\u52a9\u5168\u7403\u6642\u5c1a\u96c6\u5718\u00a0AWWG\uff08\u65d7\u4e0b\u5305\u542b\u00a0Pepe Jeans London\u3001Hackett \u548c\u00a0Fa\u00e7onnable\uff09\u6539\u5584\u5176\u5ba2\u6236\u5fe0\u8aa0\u8a08\u5283\uff0c\u800c\u00a0Salesforce \u5df2\u5efa\u7acb\u4e00\u500b\u96c6\u6210\uff0c\u70ba\u5176\u5ba2\u6236\u7fa4\u63d0\u4f9b\u8c50\u5bcc\u7684\u652f\u4ed8\u8cc7\u6599 \u8377\u862d\u963f\u59c6\u65af\u7279\u4e392023\u5e747\u67087\u65e5 \/\u7f8e\u901a\u793e\/ -- Adyen\uff08\u963f\u59c6\u65af\u7279\u4e39\u6cdb\u6b50\u4ea4\u6613\u6240\uff1aADYEN\uff09\u662f\u5168\u7403\u9818\u5148\u4f01\u696d\u9996\u9078\u7684\u91d1\u878d\u79d1\u6280\u5e73\u53f0\uff0c\u672c\u65e5\u5ba3\u4f48\u63a8\u51fa\u5168\u65b0\u7522\u54c1 Data Connect for Marketing\uff0c\u8b93\u5168\u901a\u8def\u96f6\u552e\u5546\u80fd\u5920\u5229\u7528\u652f\u4ed8\u8cc7\u6599\uff0c\u6539\u5584\u71df\u92b7\u63aa\u65bd\uff0c\u4e26\u52a0\u5f37\u5c0d\u5ba2\u6236\u7684\u4e86\u89e3\u3002\u7368\u7279\u7684\u8cc7\u6599\u8b58\u5225\u78bc\u80fd\u5920\u5c07\u4e4b\u524d\u672a\u8b58\u5225\u7684\u5e97\u5167\u4ea4\u6613\uff0c\u8207\u8cb7\u5bb6\u7684\u500b\u4eba\u6a94\u6848\u9023\u7d50\u8d77\u4f86\uff0c\u5e36\u4f86\u5ee3\u6cdb\u7684\u5206\u6790\u9a45\u52d5\u4f7f\u7528\u5be6\u4f8b\u3002\u900f\u904e\u52a0\u5f37\u5c0d\u5ba2\u6236\u7684\u4e86\u89e3\uff0c\u4f01\u696d\u80fd\u5920\u5c0d\u5ba2\u6236\u7684\u5fe0\u8aa0\u5ea6\u4f5c\u51fa\u734e\u52f5\u3001\u5ea6\u8eab\u8a02\u9020\u8cb7\u5bb6\u9ad4\u9a57\uff0c\u4e26\u70ba\u73fe\u6709\u5ba2\u6236\u5275\u9020\u50f9\u503c\u3002\u00a0 \u7531\u65bc\u5927\u90e8\u4efd\u7684\u4ea4\u6613\u00a0(82%) \u90fd\u5728\u5be6\u9ad4\u5e97\u92ea\u9032\u884c\uff0c\u4f46\u7f3a\u5c11\u4e86\u5ba2\u6236\u7684\u8eab\u4efd\u8b58\u5225\uff0c\u96f6\u552e\u5546\u5728\u4e86\u89e3\u5ba2\u6236\u559c\u597d\u4e0a\u6b63\u9762\u5c0d\u4e00\u500b\u95dc\u9375\u7684\u300c\u76f2\u9ede\u300d\u3002Data Connect for Marketing \u900f\u904e\u63d0\u4f9b\u4e00\u500b\u7d50\u69cb\u5316\u8cc7\u6599\u96c6\u4f86\u79fb\u9664\u6b64\u76f2\u9ede\uff0c\u8a72\u8cc7\u6599\u96c6\u80fd\u8f15\u6613\u8207\u4f01\u696d\u5916\u90e8\u5de5\u5177\u7d50\u5408\uff0c\u4f7f\u7528\u5be6\u4f8b\u5305\u62ec\u5ba2\u6236\u8cc7\u6599\u5e73\u53f0\uff08\u7c21\u7a31\u00a0CDP\uff09\u6216\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\uff08\u7c21\u7a31\u00a0CRM\uff09\u8edf\u4ef6\u3002Salesforce \u5c6c\u65bc\u7b2c\u4e00\u6279\u8207\u5176\u7d50\u5408\u7684\u4f01\u696d\uff0c\u70ba\u5176\u5ba2\u6236\u7fa4\u63d0\u4f9b\u8c50\u5bcc\u7684\u652f\u4ed8\u8cc7\u6599\u3002\u00a0 \u00a0Adyen \u5168\u7403\u4e00\u9ad4\u5316\u5546\u52d9\u4e3b\u7ba1\u00a0Brian Dammeir \u8aaa\uff1a\u300c\u4e86\u89e3\u5ba2\u6236\u7684\u65c5\u7a0b\u4e00\u76f4\u90fd\u662f\u5168\u901a\u8def\u96f6\u552e\u4f01\u696d\u7684\u4e3b\u8981\u969c\u7919\u3002\u6709\u4e86\u00a0Data Connect for Marketing\uff0cAdyen \u900f\u904e\u5c07\u8c50\u5bcc\u7684\u8cc7\u6599\u8207\u55ae\u4e00\u5ba2\u6236\u6a94\u6848\u9023\u7d50\uff0c\u5f4c\u88dc\u5be6\u9ad4\u5e97\u53ca\u7db2\u4e0a\u8cfc\u7269\u9ad4\u9a57\u4e4b\u9593\u7684\u5dee\u8ddd\u3002\u9019\u610f\u5473\u8457\u6211\u5011\u53ef\u4ee5\u652f\u63f4\u4f01\u696d\u5efa\u7acb\u5ba2\u6236\u5fe0\u8aa0\u5ea6\uff0c\u4e26\u900f\u904e\u4ed6\u5011\u73fe\u6709\u7684\u00a0Adyen \u96c6\u6210\u4f86\u89e3\u9396\u65b0\u7684\u8a02\u88fd\u53ca\u5ee3\u544a\u6a5f\u6703\u3002\u300d \u8207\u5176\u4f9d\u9760\u7b2c\u4e09\u65b9\u8cc7\u6599\u4f86\u5617\u8a66\u4e86\u89e3\u4ed6\u5011\u7684\u5ba2\u6236\uff0cData Connect for Marketing \u8b93\u4f01\u696d\u73fe\u5728\u80fd\u5920\u5229\u7528\u4ed6\u5011\u81ea\u5df1\u7684\u7b2c\u4e00\u8eab\u652f\u4ed8\u8cc7\u6599\u4f86\u5efa\u7acb\u5168\u9762\u7684\u5ba2\u6236\u8996\u5716\u3002\u9019\u4e00\u80fd\u529b\u70ba\u4f01\u696d\u589e\u5f37\u5176\u5fe0\u8aa0\u7522\u54c1\u670d\u52d9\u63d0\u4f9b\u4e86\u5de8\u5927\u7684\u6a5f\u6703\uff0cAdyen \u7684\u8cc7\u6599\u986f\u793a\u00a068% \u7684\u6d88\u8cbb\u8005\u8868\u793a\uff0c\u4ed6\u5011\u5e0c\u671b\u7d93\u5e38\u8cfc\u7269\u7684\u96f6\u552e\u5546\u80fd\u63d0\u4f9b\u66f4\u591a\u500b\u4eba\u5316\u7684\u6298\u6263\u3002\u540c\u6a23\u5730\uff0c\u63a5\u8fd1\u534a\u6578\u00a0(48%) \u7684\u6d88\u8cbb\u8005\u5e0c\u671b\u96f6\u552e\u5546\u8a18\u4f4f\u4ed6\u5011\u7684\u611b\u597d\u53ca\u4ee5\u524d\u7684\u8cfc\u7269\u884c\u70ba\uff0c\u4ee5\u5275\u9020\u66f4\u591a\u5ea6\u8eab\u8a02\u9020\u7684\u8cfc\u7269\u9ad4\u9a57\u3002 AWWG \u5ba2\u6236\u95dc\u61f7\u90e8\u4e3b\u4efb\u00a0Angel V\u00e1zquez Cabezas\u00a0\u8a55\u8ad6\u8aaa\uff1a\u300c\u6211\u5011\u7684\u9996\u8981\u76ee\u6a19\u662f\u52a0\u6df1\u5c0d\u6211\u5011\u5ba2\u6236\u7684\u4e86\u89e3\u3002Data Connect for Marketing \u6709\u52a9\u6211\u5011\u8b58\u5225\u900f\u904e\u591a\u901a\u8def\u9032\u884c\u8cfc\u7269\u7684\u500b\u4eba\u6d88\u8cbb\u8005\uff0c\u4ed6\u5011\u6709\u6642\u6703\u4f7f\u7528\u4e0d\u540c\u7684\u5b9a\u4f4d\u3002\u9019\u610f\u5473\u8457\u6211\u5011\u80fd\u66f4\u597d\u5730\u8ddf\u500b\u4eba\u6d88\u8cbb\u8005\u6e9d\u901a\uff0c\u63d0\u4f9b\u76f8\u95dc\u3001\u53ca\u6642\u7684\u9ad4\u9a57\u3002\u300dAWWG \u662f\u00a0Pepe Jeans London\u3001Hackett \u53ca\u00a0Fa\u00e7onnable \u7b49\u5168\u7403\u54c1\u724c\u80cc\u5f8c\u7684\u6642\u5c1a\u96c6\u5718\u3002 \u00a0Salesforce \u5168\u7403\u6280\u8853\u5408\u4f5c\u5925\u4f34\u517c\u57f7\u884c\u526f\u7e3d\u88c1\u00a0Brian Landsman \u8aaa\uff1a\u300c\u80fd\u5920\u5229\u7528\u652f\u4ed8\u8cc7\u6599\u7684\u80fd\u529b\u662f\u985b\u8986\u6027\u7684\u6539\u8b8a\uff0c\u9019\u8b93\u4f01\u696d\u80fd\u5920\u5275\u9020\u5168\u9762\u7684\u5ba2\u6236\u00a0360 \u8996\u5716\u3002\u591a\u8667\u00a0Data Connect for Marketing\uff0c\u5718\u968a\u80fd\u5920\u4f7f\u7528\u6211\u5011\u7684\u00a0Salesforce Commerce Cloud \u61c9\u7528\u7a0b\u5f0f\u4f86\u63d0\u4f9b\u512a\u79c0\u7684\u5ba2\u6236\u9ad4\u9a57\u3002\u300d \u5982\u6b32\u4e86\u89e3\u66f4\u591a\u6709\u95dc\u00a0Data Connect for Marketing \u7684\u8cc7\u8a0a\uff0c\u00a0\u5728\u6b64\u95b1\u8b80\u66f4\u591a\u3002 \u95dc\u65bc\u00a0Adyen\u00a0Adyen\uff08\u963f\u59c6\u65af\u7279\u4e39\u6cdb\u6b50\u4ea4\u6613\u6240\uff1aADYEN\uff09\u662f\u5168\u7403\u9818\u5148\u4f01\u696d\u7684\u9996\u9078\u91d1\u878d\u79d1\u6280\u5e73\u53f0\u3002\u900f\u904e\u63d0\u4f9b\u9ede\u5230\u9ede\u7684\u652f\u4ed8\u529f\u80fd\u3001\u8cc7\u6599\u9a45\u52d5\u7684\u5206\u6790\u548c\u55ae\u4e00\u5168\u7403\u89e3\u6c7a\u65b9\u6848\u7684\u91d1\u878d\u7522\u54c1\uff0cAdyen \u53ef\u5e6b\u52a9\u4f01\u696d\u66f4\u5feb\u5be6\u73fe\u5176\u62b1\u8ca0\u3002Adyen \u5728\u5168\u7403\u5404\u5730\u8a2d\u6709\u8fa6\u4e8b\u8655\uff0c\u8207\u00a0Facebook\u3001Uber\u3001H&amp;M\u3001eBay \u548c\u00a0Microsoft \u7b49\u4f01\u696d\u5408\u4f5c\u3002 Adyen \u6703\u5728\u5176\u696d\u52d9\u65e5\u5e38\u904b\u4f5c\u4e2d\u6301\u7e8c\u6539\u9032\u548c\u64f4\u5c55\u5176\u7522\u54c1\u3002\u516c\u53f8\u6703\u900f\u904e\u65b0\u805e\u7a3f\u548c\u516c\u53f8\u7db2\u7ad9\u4e0a\u7684\u7522\u54c1\u66f4\u65b0\u4f86\u516c\u4f48\u65b0\u7522\u54c1\u548c\u529f\u80fd\u3002 \u95dc\u65bc\u00a0Adyen \u7684\u5168\u7403\u96f6\u552e\u5831\u544a\u00a0\u8a72\u5168\u7403\u96f6\u552e\u5831\u544a\u5305\u542b\u7531\u00a0Censuswide \u53ca\u00a0Opinium \u5728\u00a02023 \u5e74\u00a02 \u6708\u81f3\u00a03 \u6708\u8209\u8fa6\u7684\u7dda\u4e0a\u8abf\u67e5\u7684\u898b\u89e3\uff0c\u7576\u4e2d\u6709\u4f86\u81ea\u00a026 \u500b\u4e0d\u540c\u570b\u5bb6\/\u5730\u5340\uff0c\u5171\u00a012,000 \u4f4d\u5546\u6236\u53ca\u00a036,000 \u4f4d\u6d88\u8cbb\u8005\u3002\u00a0 \u95dc\u65bc\u00a0AWWG\u00a0AWWG \u65bc\u00a02006 \u5e74\u5275\u8fa6\uff0c\u662f\u4e00\u9593\u5168\u7403\u6642\u5c1a\u516c\u53f8\uff0c\u7d50\u5408\u4e86\u00a0Pepe Jeans London\u3001\u00a0Hackett \u53ca\u00a0Fa\u00e7onnable \u7b49\u4e3b\u8981\u54c1\u724c\u3002\u5728\u897f\u73ed\u7259\u53ca\u8461\u8404\u7259\u4ea6\u662f\u00a0Tommy Hilfiger \u53ca\u00a0Calvin Klein \u7684\u6388\u6b0a\u5206\u92b7\u5546\u3002AWWG \u76ee\u524d\u5728\u5168\u7403\u00a054 \u500b\u570b\u5bb6\u64c1\u6709\u00a0238 \u9593\u5e97\u92ea\uff0c\u5171\u50f1\u7528\u00a02,800 \u540d\u54e1\u5de5\u3002 \u95dc\u65bc\u00a0Salesforce\u900f\u904e\u5c07\u00a0AI\u3001\u8cc7\u6599\u3001\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u00a0(CRM) \u7d50\u5408\uff0c\u8b93\u5404\u884c\u5404\u696d\u6240\u6709\u898f\u6a21\u7684\u4f01\u696d\u90fd\u80fd\u4ee5\u5168\u65b0\u65b9\u5f0f\u8207\u5176\u5ba2\u6236\u806f\u7d61\u3002\u66f4\u591a\u95dc\u65bc\u00a0Salesforce \u7684\u8cc7\u8a0a\uff08\u7d10\u7d04\u8b49\u5238\u4ea4\u6613\u6240\uff1aCRM\uff09\uff0c\u8acb\u700f\u89bd\uff1a\u00a0www.salesforce.com. \u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingtungtimes.com.tw\/?p=161876\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Connect for Marketing \u8b93\u5168\u901a\u8def\u4f01\u696d\u80fd\u5920\u5229\u7528\u652f\u4ed8\u8cc7\u6599\u4f86\u63a8\u52d5\u500b\u4eba\u5316\u53ca\u63d0\u9ad8\u5fe0\u8aa0\u5ea6 - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"og:description\" content=\"Adyen \u7684\u6700\u65b0\u7522\u54c1\u5df2\u5728\u5354\u52a9\u5168\u7403\u6642\u5c1a\u96c6\u5718\u00a0AWWG\uff08\u65d7\u4e0b\u5305\u542b\u00a0Pepe Jeans London\u3001Hackett \u548c\u00a0Fa\u00e7onnable\uff09\u6539\u5584\u5176\u5ba2\u6236\u5fe0\u8aa0\u8a08\u5283\uff0c\u800c\u00a0Salesforce \u5df2\u5efa\u7acb\u4e00\u500b\u96c6\u6210\uff0c\u70ba\u5176\u5ba2\u6236\u7fa4\u63d0\u4f9b\u8c50\u5bcc\u7684\u652f\u4ed8\u8cc7\u6599 \u8377\u862d\u963f\u59c6\u65af\u7279\u4e392023\u5e747\u67087\u65e5 \/\u7f8e\u901a\u793e\/ -- Adyen\uff08\u963f\u59c6\u65af\u7279\u4e39\u6cdb\u6b50\u4ea4\u6613\u6240\uff1aADYEN\uff09\u662f\u5168\u7403\u9818\u5148\u4f01\u696d\u9996\u9078\u7684\u91d1\u878d\u79d1\u6280\u5e73\u53f0\uff0c\u672c\u65e5\u5ba3\u4f48\u63a8\u51fa\u5168\u65b0\u7522\u54c1 Data Connect for Marketing\uff0c\u8b93\u5168\u901a\u8def\u96f6\u552e\u5546\u80fd\u5920\u5229\u7528\u652f\u4ed8\u8cc7\u6599\uff0c\u6539\u5584\u71df\u92b7\u63aa\u65bd\uff0c\u4e26\u52a0\u5f37\u5c0d\u5ba2\u6236\u7684\u4e86\u89e3\u3002\u7368\u7279\u7684\u8cc7\u6599\u8b58\u5225\u78bc\u80fd\u5920\u5c07\u4e4b\u524d\u672a\u8b58\u5225\u7684\u5e97\u5167\u4ea4\u6613\uff0c\u8207\u8cb7\u5bb6\u7684\u500b\u4eba\u6a94\u6848\u9023\u7d50\u8d77\u4f86\uff0c\u5e36\u4f86\u5ee3\u6cdb\u7684\u5206\u6790\u9a45\u52d5\u4f7f\u7528\u5be6\u4f8b\u3002\u900f\u904e\u52a0\u5f37\u5c0d\u5ba2\u6236\u7684\u4e86\u89e3\uff0c\u4f01\u696d\u80fd\u5920\u5c0d\u5ba2\u6236\u7684\u5fe0\u8aa0\u5ea6\u4f5c\u51fa\u734e\u52f5\u3001\u5ea6\u8eab\u8a02\u9020\u8cb7\u5bb6\u9ad4\u9a57\uff0c\u4e26\u70ba\u73fe\u6709\u5ba2\u6236\u5275\u9020\u50f9\u503c\u3002\u00a0 \u7531\u65bc\u5927\u90e8\u4efd\u7684\u4ea4\u6613\u00a0(82%) \u90fd\u5728\u5be6\u9ad4\u5e97\u92ea\u9032\u884c\uff0c\u4f46\u7f3a\u5c11\u4e86\u5ba2\u6236\u7684\u8eab\u4efd\u8b58\u5225\uff0c\u96f6\u552e\u5546\u5728\u4e86\u89e3\u5ba2\u6236\u559c\u597d\u4e0a\u6b63\u9762\u5c0d\u4e00\u500b\u95dc\u9375\u7684\u300c\u76f2\u9ede\u300d\u3002Data Connect for Marketing \u900f\u904e\u63d0\u4f9b\u4e00\u500b\u7d50\u69cb\u5316\u8cc7\u6599\u96c6\u4f86\u79fb\u9664\u6b64\u76f2\u9ede\uff0c\u8a72\u8cc7\u6599\u96c6\u80fd\u8f15\u6613\u8207\u4f01\u696d\u5916\u90e8\u5de5\u5177\u7d50\u5408\uff0c\u4f7f\u7528\u5be6\u4f8b\u5305\u62ec\u5ba2\u6236\u8cc7\u6599\u5e73\u53f0\uff08\u7c21\u7a31\u00a0CDP\uff09\u6216\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\uff08\u7c21\u7a31\u00a0CRM\uff09\u8edf\u4ef6\u3002Salesforce \u5c6c\u65bc\u7b2c\u4e00\u6279\u8207\u5176\u7d50\u5408\u7684\u4f01\u696d\uff0c\u70ba\u5176\u5ba2\u6236\u7fa4\u63d0\u4f9b\u8c50\u5bcc\u7684\u652f\u4ed8\u8cc7\u6599\u3002\u00a0 \u00a0Adyen \u5168\u7403\u4e00\u9ad4\u5316\u5546\u52d9\u4e3b\u7ba1\u00a0Brian Dammeir 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content=\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pingtungnews\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-06T20:09:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/07\/Logo__Adyen_green_RGB_Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"207\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u7f8e\u901a\u793e\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u7f8e\u901a\u793e\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" 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