{"id":157639,"date":"2023-06-20T00:37:00","date_gmt":"2023-06-19T16:37:00","guid":{"rendered":"https:\/\/pingtungtimes.com.tw\/?p=157639"},"modified":"2023-06-20T00:37:00","modified_gmt":"2023-06-19T16:37:00","slug":"ad-net-zero-%e8%a6%81%e6%b1%82%e6%94%af%e6%8c%81%e8%80%85%e5%a0%b1%e5%91%8a%e5%9f%ba%e6%96%bc%e7%a7%91%e5%ad%b8%e7%9a%84%e7%9b%ae%e6%a8%99","status":"publish","type":"post","link":"https:\/\/pingtungtimes.com.tw\/?p=157639","title":{"rendered":"AD NET ZERO \u8981\u6c42\u652f\u6301\u8005\u5831\u544a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19"},"content":{"rendered":"<div>\n<p><b>\u96a8\u8457\u570b\u969b\u5316\u64f4\u5f35\u7684\u7e7c\u7e8c\uff0c\u8a72\u5ee3\u544a\u6c23\u5019\u884c\u52d5\u8a08\u5283\u6b61\u8fce<\/b><b>\u00a0Amazon Ads\u3001Indeed \u548c L&#8217;Or\u00e9al \u7684\u52a0\u76df<\/b><\/p>\n<p><span class=\"legendSpanClass\">\u6cd5\u570b\u621b\u7d0d\u00a0<\/span><span class=\"legendSpanClass\">2023\u5e746\u670820\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u5168\u7403\u548c\u570b\u5bb6\u5c64\u9762\u7684\u5ee3\u544a\u6de8\u96f6\u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u8a2d\u5b9a\u4e00\u500b\u57fa\u65bc\u516c\u5171\u79d1\u5b78\u7684\u6de8\u96f6\u76ee\u6a19\u3002\u9019\u53ef\u4ee5\u900f\u904e\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u5021\u8b70\u3001\u5c0d\u806f\u5408\u570b\u96f6\u6392\u653e\u7af6\u8cfd\u7684\u627f\u8afe\uff08\u5305\u62ec\u901a\u904e\u4e2d\u5c0f\u4f01\u696d\u6c23\u5019\u4e2d\u5fc3\uff09\u3001\u6c23\u5019\u627f\u8afe\u6216\u6216\u5176\u4ed6\u985e\u4f3c\u7684\u66ff\u4ee3\u65b9\u6848\u4f86\u5be6\u73fe\u3002\u652f\u6301\u8005\u73fe\u5728\u9084\u9700\u8981\u6bcf\u5e74\u8861\u91cf\u548c\u5831\u544a\u5176\u9032\u5c55\u3002\u5c1a\u672a\u5236\u5b9a\u76ee\u6a19\u7684\u652f\u6301\u8005\u9700\u8981\u5728 12 \u500b\u6708\u5167\u88fd\u5b9a\u76ee\u6a19\u3002Ad Net Zero \u5c07\u63d0\u4f9b\u6307\u5c0e\u4ee5\u5e6b\u52a9\u652f\u6301\u8005\u8a2d\u5b9a\u3001\u8861\u91cf\u548c\u5831\u544a\u3002\u6839\u64da Ad Net Zero \u5168\u7403\u96c6\u5718\u516c\u958b\u5831\u544a\u7684\u76ee\u6a19\uff0c\u5c0d\u884c\u696d\u5be6\u73fe\u6de8\u96f6\u8def\u5f91\u7684\u5206\u6790\u5df2\u5728 adnetzero.com \u4e0a\u767c\u5e03\uff0c\u4e26\u5206\u4eab\u4e86\u6709\u591a\u5c11\u884c\u696d\u5167\u6700\u5927\u7684\u7d44\u7e54\u6b63\u5728\u81f4\u529b\u65bc\u812b\u78b3\u4ee5\u53ca\u5230\u4f55\u6642\u80fd\u5be6\u73fe\u76ee\u6a19\u3002\u00a0<\/p>\n<div id=\"prni_dvprnejpgbd31left\" dir=\"ltr\" style=\"TEXT-ALIGN: center; WIDTH: 100%\"><span>Ad Net Zero is a climate action programme to help the advertising industry tackle the climate emergency<\/span>  <\/div>\n<p>Ad Net Zero \u8fce\u4f86\u4e86\u4e09\u5bb6\u65b0\u7684\u5546\u696d\u7d44\u7e54\u4f5c\u70ba\u5176\u5168\u7403\u652f\u6301\u8005\u2014\u2014Amazon Ads\u3001Indeed \u548c L&#8217;Or\u00e9al\u3002Ad Net Zero US \u81ea\u4eca\u5e74\u00a02 \u6708\u5275\u7acb\u4ee5\u4f86\uff0c\u5176\u6210\u54e1\u589e\u52a0\u4e86\u4e00\u500d\uff0c\u5305\u62ec Kroger\u3001Mediaocean\u3001Index Exchange \u7b49\u8a31\u591a\u6a5f\u69cb\u3002Ad Net Zero \u5c07\u65bc\u4eca\u5e74 8 \u6708\u5728\u65b0\u897f\u862d\u555f\u52d5\uff0c\u66f4\u591a\u5730\u5340\u64f4\u5f35\u6b63\u5728\u8a0e\u8ad6\u4e2d\u4ee5\u7d44\u5efa\u570b\u5bb6\u5206\u6703\uff0c\u9019\u610f\u5473\u8457\u8a72\u8a08\u5283\u76ee\u524d\u71df\u904b\u7684\u5730\u5340\u5408\u8a08\u4f54\u5168\u7403\u5ee3\u544a\u5e02\u5834\u652f\u51fa\u7684 45% (WARC 2022)\u3002\u00a0<\/p>\n<p><b>Ad Net Zero \u4e3b\u5e2d <span class=\"xn-person\">Sebastian Munden<\/span> \u8868\u793a\uff1a<\/b>\u300cAd Net Zero \u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u6839\u64da\u6700\u65b0\u7684\u6c23\u5019\u7406\u89e3\u5236\u5b9a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u3002\u5ee3\u544a\u4f9b\u61c9\u93c8\u4e0a\u4e0b\u6e38\u7684\u516c\u53f8\u5fc5\u9808\u5229\u7528\u5176\u5f71\u97ff\u529b\u4f86\u52a0\u901f\u6e1b\u6392\uff0c\u4e26\u63a8\u52d5\u6de8\u96f6\u7d93\u6fdf\u3002\u9019\u65b9\u9762\u7684\u7dca\u8feb\u6027\u4e0d\u5bb9\u4f4e\u4f30\u3002\u52a0\u5165\u6211\u5011\u7684\u884c\u52d5\u8a08\u5283\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u505a\u5230\u9019\u4e00\u9ede\u3002\u300d<\/p>\n<p>Ad Net Zero \u5728\u621b\u7d0d\u570b\u969b\u5275\u610f\u7bc0\u7684 Act Responsible Hall \u958b\u8a2d\u4e86\u4e00\u500b\u5340\u57df\uff0c\u4ee5\u5171\u540c\u52aa\u529b\u5e6b\u52a9\u5ee3\u544a\u696d\u812b\u78b3\uff0c\u4e26\u6210\u529f\u63a8\u5ee3\u53ef\u6301\u7e8c\u7684\u7522\u54c1\u3001\u670d\u52d9\u548c\u884c\u70ba\u3002\u5176\u5167\u5bb9\u4f86\u81ea 60 \u591a\u500b\u652f\u6301\u8005\uff0c\u4ee5\u53ca\u6700\u8fd1\u7684 Ad Net Zero \u5c55\u793a\u6703\u548c\u5168\u7403\u5cf0\u6703\u3002\u5b83\u5305\u62ec IAB \u6280\u8853\u5be6\u9a57\u5ba4\u5168\u65b0\u300a\u53ef\u6301\u7e8c\u767c\u5c55\u624b\u518a\u300b\u7684\u8a73\u7d30\u4fe1\u606f\uff0c\u4ee5\u53ca\u5ee3\u544a\u6280\u8853\u7a0b\u5e8f\u5316\u4f9b\u61c9\u93c8\u7684\u812b\u78b3\u884c\u52d5\u3002\u00a0<\/p>\n<p>WFA\u3001GARM \u548c Ad Net Zero \u5c07\u65bc 6 \u6708 22 \u65e5\u5468\u56db\u767c\u5e03\u4e00\u4efd\u300a\u5feb\u901f\u884c\u52d5\u6307\u5357\u300b\uff0c\u4f9b\u5a92\u9ad4\u9818\u5c0e\u8005\u8003\u616e\u5982\u4f55\u6e1b\u5c11\u5a92\u9ad4\u5ba3\u50b3\u6d3b\u52d5\u548c\u71df\u904b\u5c0d\u74b0\u5883\u7684\u5f71\u97ff\u3002WFA\u3001GARM \u548c Ad Net Zero \u5df2\u651c\u624b\u88fd\u5b9a\u52a0\u901f\u8b70\u7a0b\uff0c\u4ee5\u78ba\u5b9a\u8861\u91cf\u5a92\u9ad4\u6d3b\u52d5\u78b3\u6392\u653e\u91cf\u7684\u6a19\u6e96\u6846\u67b6\uff0c\u76ee\u6a19\u662f\u5728 2023 \u5e74\u5e95\u524d\u5c07\u5176\u7d0d\u5165\u66f4\u5ee3\u6cdb\u7684\u884c\u696d\u78cb\u5546\u3002<\/p>\n<p><b><u>\u95dc\u65bc<\/u><\/b>\u00a0\u00a0<\/p>\n<p>Ad Net Zero \u662f\u4e00\u9805\u6c23\u5019\u884c\u52d5\u8a08\u5283\uff0c\u65e8\u5728\u900f\u904e\u5ee3\u544a\u71df\u904b\u812b\u78b3\u548c\u652f\u6301\u6bcf\u500b\u884c\u696d\u6e96\u78ba\u63a8\u5ee3\u53ef\u6301\u7e8c\u7522\u54c1\u548c\u670d\u52d9\u4f86\u5e6b\u52a9\u5ee3\u544a\u696d\u61c9\u5c0d\u6c23\u5019\u7dca\u6025\u60c5\u6cc1\u3002Ad Net Zero \u6700\u521d\u7531\u5ee3\u544a\u5354\u6703\u8207 IPA \u548c ISBA \u5171\u540c\u5275\u7acb\uff0c\u4e26\u65bc 2020 \u5e74 11 \u6708\u5728\u82f1\u570b\u63a8\u51fa\u4e86\u5176 5 \u9ede\u884c\u52d5\u8a08\u5283\uff0c\u6b64\u5f8c\u7372\u5f97\u4e86 100 \u591a\u5bb6\u82f1\u570b\u652f\u6301\u8005\u3002\u8a72\u884c\u52d5\u8a08\u5283\u65e8\u5728\u5be6\u73fe\u5ee3\u544a\u958b\u767c\u3001\u88fd\u4f5c\u548c\u5a92\u9ad4\u6295\u653e\u7684\u6de8\u96f6\u6392\u653e\uff0c\u4e26\u5229\u7528\u5ee3\u544a\u7684\u7a4d\u6975\u5f71\u97ff\u5e6b\u52a9\u6d88\u8cbb\u8005\u8f49\u5411\u66f4\u53ef\u6301\u7e8c\u7684\u884c\u70ba\u3002\u4f5c\u70ba\u5176\u5728\u82f1\u570b\u4e4b\u5916\u7684\u9996\u500b\u5730\u5340\uff0cAd Net Zero \u65bc 2022 \u5e74 6 \u6708\u5728\u611b\u723e\u862d\u63a8\u51fa\uff0c\u96a8\u5f8c\u5728 2022 \u5e74\u621b\u7d0d\u570b\u969b\u96fb\u5f71\u7bc0\u4e0a\u5411\u5168\u7403\u63a8\u5ee3\uff0c\u4e26\u65bc 2023 \u5e74 2 \u6708\u5728\u7f8e\u570b\u63a8\u51fa\u3002Ad Net Zero \u5f97\u5230\u4e86\u5168\u884c\u696d\u7684\u5ee3\u6cdb\u652f\u6301\uff0c\u4e26\u81ea\u8c6a\u5730\u64c1\u6709\u4f86\u81ea\u5168\u7403\u6700\u5927\u7684\u516d\u5bb6\u5ee3\u544a\u4ee3\u7406\u63a7\u80a1\u96c6\u5718\u3001\u5a92\u9ad4\u6240\u6709\u8005\u3001\u79d1\u6280\u516c\u53f8\u3001\u5ee3\u544a\u5546\u4ee5\u53ca\u7368\u7acb\u5275\u610f\u548c\u88fd\u4f5c\u6a5f\u69cb\u7684\u652f\u6301\u3002\u00a0<\/p>\n<p><u><a href=\"https:\/\/www.adnetzero.com\/\" target=\"_blank\" rel=\"nofollow noopener\">www.adnetzero.com<\/a><\/u>\u00a0. \u00a0<\/p>\n<p>\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u96a8\u8457\u570b\u969b\u5316\u64f4\u5f35\u7684\u7e7c\u7e8c\uff0c\u8a72\u5ee3\u544a\u6c23&#8230;<\/p>\n","protected":false},"author":16,"featured_media":157640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[40567],"tags":[],"class_list":["post-157639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-40567"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AD NET ZERO \u8981\u6c42\u652f\u6301\u8005\u5831\u544a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19 - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831<\/title>\n<meta name=\"description\" content=\"\u96a8\u8457\u570b\u969b\u5316\u64f4\u5f35\u7684\u7e7c\u7e8c\uff0c\u8a72\u5ee3\u544a\u6c23\u5019\u884c\u52d5\u8a08\u5283\u6b61\u8fce\u00a0Amazon Ads\u3001Indeed \u548c L&#039;Or\u00e9al \u7684\u52a0\u76df \u6cd5\u570b\u621b\u7d0d\u00a02023\u5e746\u670820\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u548c\u570b\u5bb6\u5c64\u9762\u7684\u5ee3\u544a\u6de8\u96f6\u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u8a2d\u5b9a\u4e00\u500b\u57fa\u65bc\u516c\u5171\u79d1\u5b78\u7684\u6de8\u96f6\u76ee\u6a19\u3002\u9019\u53ef\u4ee5\u900f\u904e\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u5021\u8b70\u3001\u5c0d\u806f\u5408\u570b\u96f6\u6392\u653e\u7af6\u8cfd\u7684\u627f\u8afe\uff08\u5305\u62ec\u901a\u904e\u4e2d\u5c0f\u4f01\u696d\u6c23\u5019\u4e2d\u5fc3\uff09\u3001\u6c23\u5019\u627f\u8afe\u6216\u6216\u5176\u4ed6\u985e\u4f3c\u7684\u66ff\u4ee3\u65b9\u6848\u4f86\u5be6\u73fe\u3002\u652f\u6301\u8005\u73fe\u5728\u9084\u9700\u8981\u6bcf\u5e74\u8861\u91cf\u548c\u5831\u544a\u5176\u9032\u5c55\u3002\u5c1a\u672a\u5236\u5b9a\u76ee\u6a19\u7684\u652f\u6301\u8005\u9700\u8981\u5728 12 \u500b\u6708\u5167\u88fd\u5b9a\u76ee\u6a19\u3002Ad Net Zero \u5c07\u63d0\u4f9b\u6307\u5c0e\u4ee5\u5e6b\u52a9\u652f\u6301\u8005\u8a2d\u5b9a\u3001\u8861\u91cf\u548c\u5831\u544a\u3002\u6839\u64da Ad Net Zero \u5168\u7403\u96c6\u5718\u516c\u958b\u5831\u544a\u7684\u76ee\u6a19\uff0c\u5c0d\u884c\u696d\u5be6\u73fe\u6de8\u96f6\u8def\u5f91\u7684\u5206\u6790\u5df2\u5728 adnetzero.com \u4e0a\u767c\u5e03\uff0c\u4e26\u5206\u4eab\u4e86\u6709\u591a\u5c11\u884c\u696d\u5167\u6700\u5927\u7684\u7d44\u7e54\u6b63\u5728\u81f4\u529b\u65bc\u812b\u78b3\u4ee5\u53ca\u5230\u4f55\u6642\u80fd\u5be6\u73fe\u76ee\u6a19\u3002\u00a0    Ad Net Zero is a climate action programme to help the advertising industry tackle the climate emergency  Ad Net Zero \u8fce\u4f86\u4e86\u4e09\u5bb6\u65b0\u7684\u5546\u696d\u7d44\u7e54\u4f5c\u70ba\u5176\u5168\u7403\u652f\u6301\u8005\u2014\u2014Amazon Ads\u3001Indeed \u548c L&#039;Or\u00e9al\u3002Ad Net Zero US \u81ea\u4eca\u5e74\u00a02 \u6708\u5275\u7acb\u4ee5\u4f86\uff0c\u5176\u6210\u54e1\u589e\u52a0\u4e86\u4e00\u500d\uff0c\u5305\u62ec Kroger\u3001Mediaocean\u3001Index Exchange \u7b49\u8a31\u591a\u6a5f\u69cb\u3002Ad Net Zero \u5c07\u65bc\u4eca\u5e74 8 \u6708\u5728\u65b0\u897f\u862d\u555f\u52d5\uff0c\u66f4\u591a\u5730\u5340\u64f4\u5f35\u6b63\u5728\u8a0e\u8ad6\u4e2d\u4ee5\u7d44\u5efa\u570b\u5bb6\u5206\u6703\uff0c\u9019\u610f\u5473\u8457\u8a72\u8a08\u5283\u76ee\u524d\u71df\u904b\u7684\u5730\u5340\u5408\u8a08\u4f54\u5168\u7403\u5ee3\u544a\u5e02\u5834\u652f\u51fa\u7684 45% (WARC 2022)\u3002\u00a0 Ad Net Zero \u4e3b\u5e2d Sebastian Munden \u8868\u793a\uff1a\u300cAd Net Zero \u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u6839\u64da\u6700\u65b0\u7684\u6c23\u5019\u7406\u89e3\u5236\u5b9a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u3002\u5ee3\u544a\u4f9b\u61c9\u93c8\u4e0a\u4e0b\u6e38\u7684\u516c\u53f8\u5fc5\u9808\u5229\u7528\u5176\u5f71\u97ff\u529b\u4f86\u52a0\u901f\u6e1b\u6392\uff0c\u4e26\u63a8\u52d5\u6de8\u96f6\u7d93\u6fdf\u3002\u9019\u65b9\u9762\u7684\u7dca\u8feb\u6027\u4e0d\u5bb9\u4f4e\u4f30\u3002\u52a0\u5165\u6211\u5011\u7684\u884c\u52d5\u8a08\u5283\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u505a\u5230\u9019\u4e00\u9ede\u3002\u300d Ad Net Zero \u5728\u621b\u7d0d\u570b\u969b\u5275\u610f\u7bc0\u7684 Act Responsible Hall \u958b\u8a2d\u4e86\u4e00\u500b\u5340\u57df\uff0c\u4ee5\u5171\u540c\u52aa\u529b\u5e6b\u52a9\u5ee3\u544a\u696d\u812b\u78b3\uff0c\u4e26\u6210\u529f\u63a8\u5ee3\u53ef\u6301\u7e8c\u7684\u7522\u54c1\u3001\u670d\u52d9\u548c\u884c\u70ba\u3002\u5176\u5167\u5bb9\u4f86\u81ea 60 \u591a\u500b\u652f\u6301\u8005\uff0c\u4ee5\u53ca\u6700\u8fd1\u7684 Ad Net Zero \u5c55\u793a\u6703\u548c\u5168\u7403\u5cf0\u6703\u3002\u5b83\u5305\u62ec IAB \u6280\u8853\u5be6\u9a57\u5ba4\u5168\u65b0\u300a\u53ef\u6301\u7e8c\u767c\u5c55\u624b\u518a\u300b\u7684\u8a73\u7d30\u4fe1\u606f\uff0c\u4ee5\u53ca\u5ee3\u544a\u6280\u8853\u7a0b\u5e8f\u5316\u4f9b\u61c9\u93c8\u7684\u812b\u78b3\u884c\u52d5\u3002\u00a0 WFA\u3001GARM \u548c Ad Net Zero \u5c07\u65bc 6 \u6708 22 \u65e5\u5468\u56db\u767c\u5e03\u4e00\u4efd\u300a\u5feb\u901f\u884c\u52d5\u6307\u5357\u300b\uff0c\u4f9b\u5a92\u9ad4\u9818\u5c0e\u8005\u8003\u616e\u5982\u4f55\u6e1b\u5c11\u5a92\u9ad4\u5ba3\u50b3\u6d3b\u52d5\u548c\u71df\u904b\u5c0d\u74b0\u5883\u7684\u5f71\u97ff\u3002WFA\u3001GARM \u548c Ad Net Zero \u5df2\u651c\u624b\u88fd\u5b9a\u52a0\u901f\u8b70\u7a0b\uff0c\u4ee5\u78ba\u5b9a\u8861\u91cf\u5a92\u9ad4\u6d3b\u52d5\u78b3\u6392\u653e\u91cf\u7684\u6a19\u6e96\u6846\u67b6\uff0c\u76ee\u6a19\u662f\u5728 2023 \u5e74\u5e95\u524d\u5c07\u5176\u7d0d\u5165\u66f4\u5ee3\u6cdb\u7684\u884c\u696d\u78cb\u5546\u3002 \u95dc\u65bc\u00a0\u00a0 Ad Net Zero \u662f\u4e00\u9805\u6c23\u5019\u884c\u52d5\u8a08\u5283\uff0c\u65e8\u5728\u900f\u904e\u5ee3\u544a\u71df\u904b\u812b\u78b3\u548c\u652f\u6301\u6bcf\u500b\u884c\u696d\u6e96\u78ba\u63a8\u5ee3\u53ef\u6301\u7e8c\u7522\u54c1\u548c\u670d\u52d9\u4f86\u5e6b\u52a9\u5ee3\u544a\u696d\u61c9\u5c0d\u6c23\u5019\u7dca\u6025\u60c5\u6cc1\u3002Ad Net Zero \u6700\u521d\u7531\u5ee3\u544a\u5354\u6703\u8207 IPA \u548c ISBA \u5171\u540c\u5275\u7acb\uff0c\u4e26\u65bc 2020 \u5e74 11 \u6708\u5728\u82f1\u570b\u63a8\u51fa\u4e86\u5176 5 \u9ede\u884c\u52d5\u8a08\u5283\uff0c\u6b64\u5f8c\u7372\u5f97\u4e86 100 \u591a\u5bb6\u82f1\u570b\u652f\u6301\u8005\u3002\u8a72\u884c\u52d5\u8a08\u5283\u65e8\u5728\u5be6\u73fe\u5ee3\u544a\u958b\u767c\u3001\u88fd\u4f5c\u548c\u5a92\u9ad4\u6295\u653e\u7684\u6de8\u96f6\u6392\u653e\uff0c\u4e26\u5229\u7528\u5ee3\u544a\u7684\u7a4d\u6975\u5f71\u97ff\u5e6b\u52a9\u6d88\u8cbb\u8005\u8f49\u5411\u66f4\u53ef\u6301\u7e8c\u7684\u884c\u70ba\u3002\u4f5c\u70ba\u5176\u5728\u82f1\u570b\u4e4b\u5916\u7684\u9996\u500b\u5730\u5340\uff0cAd Net Zero \u65bc 2022 \u5e74 6 \u6708\u5728\u611b\u723e\u862d\u63a8\u51fa\uff0c\u96a8\u5f8c\u5728 2022 \u5e74\u621b\u7d0d\u570b\u969b\u96fb\u5f71\u7bc0\u4e0a\u5411\u5168\u7403\u63a8\u5ee3\uff0c\u4e26\u65bc 2023 \u5e74 2 \u6708\u5728\u7f8e\u570b\u63a8\u51fa\u3002Ad Net Zero \u5f97\u5230\u4e86\u5168\u884c\u696d\u7684\u5ee3\u6cdb\u652f\u6301\uff0c\u4e26\u81ea\u8c6a\u5730\u64c1\u6709\u4f86\u81ea\u5168\u7403\u6700\u5927\u7684\u516d\u5bb6\u5ee3\u544a\u4ee3\u7406\u63a7\u80a1\u96c6\u5718\u3001\u5a92\u9ad4\u6240\u6709\u8005\u3001\u79d1\u6280\u516c\u53f8\u3001\u5ee3\u544a\u5546\u4ee5\u53ca\u7368\u7acb\u5275\u610f\u548c\u88fd\u4f5c\u6a5f\u69cb\u7684\u652f\u6301\u3002\u00a0 www.adnetzero.com\u00a0. \u00a0 \u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingtungtimes.com.tw\/?p=157639\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AD NET ZERO \u8981\u6c42\u652f\u6301\u8005\u5831\u544a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19 - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"og:description\" content=\"\u96a8\u8457\u570b\u969b\u5316\u64f4\u5f35\u7684\u7e7c\u7e8c\uff0c\u8a72\u5ee3\u544a\u6c23\u5019\u884c\u52d5\u8a08\u5283\u6b61\u8fce\u00a0Amazon Ads\u3001Indeed \u548c L&#039;Or\u00e9al \u7684\u52a0\u76df \u6cd5\u570b\u621b\u7d0d\u00a02023\u5e746\u670820\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u548c\u570b\u5bb6\u5c64\u9762\u7684\u5ee3\u544a\u6de8\u96f6\u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u8a2d\u5b9a\u4e00\u500b\u57fa\u65bc\u516c\u5171\u79d1\u5b78\u7684\u6de8\u96f6\u76ee\u6a19\u3002\u9019\u53ef\u4ee5\u900f\u904e\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u5021\u8b70\u3001\u5c0d\u806f\u5408\u570b\u96f6\u6392\u653e\u7af6\u8cfd\u7684\u627f\u8afe\uff08\u5305\u62ec\u901a\u904e\u4e2d\u5c0f\u4f01\u696d\u6c23\u5019\u4e2d\u5fc3\uff09\u3001\u6c23\u5019\u627f\u8afe\u6216\u6216\u5176\u4ed6\u985e\u4f3c\u7684\u66ff\u4ee3\u65b9\u6848\u4f86\u5be6\u73fe\u3002\u652f\u6301\u8005\u73fe\u5728\u9084\u9700\u8981\u6bcf\u5e74\u8861\u91cf\u548c\u5831\u544a\u5176\u9032\u5c55\u3002\u5c1a\u672a\u5236\u5b9a\u76ee\u6a19\u7684\u652f\u6301\u8005\u9700\u8981\u5728 12 \u500b\u6708\u5167\u88fd\u5b9a\u76ee\u6a19\u3002Ad Net Zero \u5c07\u63d0\u4f9b\u6307\u5c0e\u4ee5\u5e6b\u52a9\u652f\u6301\u8005\u8a2d\u5b9a\u3001\u8861\u91cf\u548c\u5831\u544a\u3002\u6839\u64da Ad Net Zero \u5168\u7403\u96c6\u5718\u516c\u958b\u5831\u544a\u7684\u76ee\u6a19\uff0c\u5c0d\u884c\u696d\u5be6\u73fe\u6de8\u96f6\u8def\u5f91\u7684\u5206\u6790\u5df2\u5728 adnetzero.com \u4e0a\u767c\u5e03\uff0c\u4e26\u5206\u4eab\u4e86\u6709\u591a\u5c11\u884c\u696d\u5167\u6700\u5927\u7684\u7d44\u7e54\u6b63\u5728\u81f4\u529b\u65bc\u812b\u78b3\u4ee5\u53ca\u5230\u4f55\u6642\u80fd\u5be6\u73fe\u76ee\u6a19\u3002\u00a0    Ad Net Zero is a climate action programme to help the advertising industry tackle the climate emergency  Ad Net Zero \u8fce\u4f86\u4e86\u4e09\u5bb6\u65b0\u7684\u5546\u696d\u7d44\u7e54\u4f5c\u70ba\u5176\u5168\u7403\u652f\u6301\u8005\u2014\u2014Amazon Ads\u3001Indeed \u548c L&#039;Or\u00e9al\u3002Ad Net Zero US \u81ea\u4eca\u5e74\u00a02 \u6708\u5275\u7acb\u4ee5\u4f86\uff0c\u5176\u6210\u54e1\u589e\u52a0\u4e86\u4e00\u500d\uff0c\u5305\u62ec Kroger\u3001Mediaocean\u3001Index Exchange \u7b49\u8a31\u591a\u6a5f\u69cb\u3002Ad Net Zero \u5c07\u65bc\u4eca\u5e74 8 \u6708\u5728\u65b0\u897f\u862d\u555f\u52d5\uff0c\u66f4\u591a\u5730\u5340\u64f4\u5f35\u6b63\u5728\u8a0e\u8ad6\u4e2d\u4ee5\u7d44\u5efa\u570b\u5bb6\u5206\u6703\uff0c\u9019\u610f\u5473\u8457\u8a72\u8a08\u5283\u76ee\u524d\u71df\u904b\u7684\u5730\u5340\u5408\u8a08\u4f54\u5168\u7403\u5ee3\u544a\u5e02\u5834\u652f\u51fa\u7684 45% (WARC 2022)\u3002\u00a0 Ad Net Zero \u4e3b\u5e2d Sebastian Munden \u8868\u793a\uff1a\u300cAd Net Zero \u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u6839\u64da\u6700\u65b0\u7684\u6c23\u5019\u7406\u89e3\u5236\u5b9a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u3002\u5ee3\u544a\u4f9b\u61c9\u93c8\u4e0a\u4e0b\u6e38\u7684\u516c\u53f8\u5fc5\u9808\u5229\u7528\u5176\u5f71\u97ff\u529b\u4f86\u52a0\u901f\u6e1b\u6392\uff0c\u4e26\u63a8\u52d5\u6de8\u96f6\u7d93\u6fdf\u3002\u9019\u65b9\u9762\u7684\u7dca\u8feb\u6027\u4e0d\u5bb9\u4f4e\u4f30\u3002\u52a0\u5165\u6211\u5011\u7684\u884c\u52d5\u8a08\u5283\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u505a\u5230\u9019\u4e00\u9ede\u3002\u300d Ad Net Zero \u5728\u621b\u7d0d\u570b\u969b\u5275\u610f\u7bc0\u7684 Act Responsible Hall \u958b\u8a2d\u4e86\u4e00\u500b\u5340\u57df\uff0c\u4ee5\u5171\u540c\u52aa\u529b\u5e6b\u52a9\u5ee3\u544a\u696d\u812b\u78b3\uff0c\u4e26\u6210\u529f\u63a8\u5ee3\u53ef\u6301\u7e8c\u7684\u7522\u54c1\u3001\u670d\u52d9\u548c\u884c\u70ba\u3002\u5176\u5167\u5bb9\u4f86\u81ea 60 \u591a\u500b\u652f\u6301\u8005\uff0c\u4ee5\u53ca\u6700\u8fd1\u7684 Ad Net Zero \u5c55\u793a\u6703\u548c\u5168\u7403\u5cf0\u6703\u3002\u5b83\u5305\u62ec IAB \u6280\u8853\u5be6\u9a57\u5ba4\u5168\u65b0\u300a\u53ef\u6301\u7e8c\u767c\u5c55\u624b\u518a\u300b\u7684\u8a73\u7d30\u4fe1\u606f\uff0c\u4ee5\u53ca\u5ee3\u544a\u6280\u8853\u7a0b\u5e8f\u5316\u4f9b\u61c9\u93c8\u7684\u812b\u78b3\u884c\u52d5\u3002\u00a0 WFA\u3001GARM \u548c Ad Net Zero \u5c07\u65bc 6 \u6708 22 \u65e5\u5468\u56db\u767c\u5e03\u4e00\u4efd\u300a\u5feb\u901f\u884c\u52d5\u6307\u5357\u300b\uff0c\u4f9b\u5a92\u9ad4\u9818\u5c0e\u8005\u8003\u616e\u5982\u4f55\u6e1b\u5c11\u5a92\u9ad4\u5ba3\u50b3\u6d3b\u52d5\u548c\u71df\u904b\u5c0d\u74b0\u5883\u7684\u5f71\u97ff\u3002WFA\u3001GARM \u548c Ad Net Zero \u5df2\u651c\u624b\u88fd\u5b9a\u52a0\u901f\u8b70\u7a0b\uff0c\u4ee5\u78ba\u5b9a\u8861\u91cf\u5a92\u9ad4\u6d3b\u52d5\u78b3\u6392\u653e\u91cf\u7684\u6a19\u6e96\u6846\u67b6\uff0c\u76ee\u6a19\u662f\u5728 2023 \u5e74\u5e95\u524d\u5c07\u5176\u7d0d\u5165\u66f4\u5ee3\u6cdb\u7684\u884c\u696d\u78cb\u5546\u3002 \u95dc\u65bc\u00a0\u00a0 Ad Net Zero \u662f\u4e00\u9805\u6c23\u5019\u884c\u52d5\u8a08\u5283\uff0c\u65e8\u5728\u900f\u904e\u5ee3\u544a\u71df\u904b\u812b\u78b3\u548c\u652f\u6301\u6bcf\u500b\u884c\u696d\u6e96\u78ba\u63a8\u5ee3\u53ef\u6301\u7e8c\u7522\u54c1\u548c\u670d\u52d9\u4f86\u5e6b\u52a9\u5ee3\u544a\u696d\u61c9\u5c0d\u6c23\u5019\u7dca\u6025\u60c5\u6cc1\u3002Ad Net Zero \u6700\u521d\u7531\u5ee3\u544a\u5354\u6703\u8207 IPA \u548c ISBA \u5171\u540c\u5275\u7acb\uff0c\u4e26\u65bc 2020 \u5e74 11 \u6708\u5728\u82f1\u570b\u63a8\u51fa\u4e86\u5176 5 \u9ede\u884c\u52d5\u8a08\u5283\uff0c\u6b64\u5f8c\u7372\u5f97\u4e86 100 \u591a\u5bb6\u82f1\u570b\u652f\u6301\u8005\u3002\u8a72\u884c\u52d5\u8a08\u5283\u65e8\u5728\u5be6\u73fe\u5ee3\u544a\u958b\u767c\u3001\u88fd\u4f5c\u548c\u5a92\u9ad4\u6295\u653e\u7684\u6de8\u96f6\u6392\u653e\uff0c\u4e26\u5229\u7528\u5ee3\u544a\u7684\u7a4d\u6975\u5f71\u97ff\u5e6b\u52a9\u6d88\u8cbb\u8005\u8f49\u5411\u66f4\u53ef\u6301\u7e8c\u7684\u884c\u70ba\u3002\u4f5c\u70ba\u5176\u5728\u82f1\u570b\u4e4b\u5916\u7684\u9996\u500b\u5730\u5340\uff0cAd Net Zero \u65bc 2022 \u5e74 6 \u6708\u5728\u611b\u723e\u862d\u63a8\u51fa\uff0c\u96a8\u5f8c\u5728 2022 \u5e74\u621b\u7d0d\u570b\u969b\u96fb\u5f71\u7bc0\u4e0a\u5411\u5168\u7403\u63a8\u5ee3\uff0c\u4e26\u65bc 2023 \u5e74 2 \u6708\u5728\u7f8e\u570b\u63a8\u51fa\u3002Ad Net Zero \u5f97\u5230\u4e86\u5168\u884c\u696d\u7684\u5ee3\u6cdb\u652f\u6301\uff0c\u4e26\u81ea\u8c6a\u5730\u64c1\u6709\u4f86\u81ea\u5168\u7403\u6700\u5927\u7684\u516d\u5bb6\u5ee3\u544a\u4ee3\u7406\u63a7\u80a1\u96c6\u5718\u3001\u5a92\u9ad4\u6240\u6709\u8005\u3001\u79d1\u6280\u516c\u53f8\u3001\u5ee3\u544a\u5546\u4ee5\u53ca\u7368\u7acb\u5275\u610f\u548c\u88fd\u4f5c\u6a5f\u69cb\u7684\u652f\u6301\u3002\u00a0 www.adnetzero.com\u00a0. \u00a0 \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingtungtimes.com.tw\/?p=157639\" \/>\n<meta property=\"og:site_name\" content=\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pingtungnews\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-19T16:37:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/06\/Ad_Net_Zero_Advertising.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u7f8e\u901a\u793e\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u7f8e\u901a\u793e\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=157639#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=157639\"},\"author\":{\"name\":\"\u7f8e\u901a\u793e\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/person\\\/683b937f29ec1537972f6c41e22a2cf3\"},\"headline\":\"AD NET ZERO \u8981\u6c42\u652f\u6301\u8005\u5831\u544a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\",\"datePublished\":\"2023-06-19T16:37:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=157639\"},\"wordCount\":101,\"publisher\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=157639#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Ad_Net_Zero_Advertising.jpg\",\"articleSection\":[\"\u7f8e\u901a\u793e\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=157639\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=157639\",\"name\":\"AD NET ZERO \u8981\u6c42\u652f\u6301\u8005\u5831\u544a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19 - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=157639#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=157639#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Ad_Net_Zero_Advertising.jpg\",\"datePublished\":\"2023-06-19T16:37:00+00:00\",\"description\":\"\u96a8\u8457\u570b\u969b\u5316\u64f4\u5f35\u7684\u7e7c\u7e8c\uff0c\u8a72\u5ee3\u544a\u6c23\u5019\u884c\u52d5\u8a08\u5283\u6b61\u8fce\u00a0Amazon Ads\u3001Indeed \u548c L'Or\u00e9al \u7684\u52a0\u76df \u6cd5\u570b\u621b\u7d0d\u00a02023\u5e746\u670820\u65e5 \\\/\u7f8e\u901a\u793e\\\/ -- \u5168\u7403\u548c\u570b\u5bb6\u5c64\u9762\u7684\u5ee3\u544a\u6de8\u96f6\u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u8a2d\u5b9a\u4e00\u500b\u57fa\u65bc\u516c\u5171\u79d1\u5b78\u7684\u6de8\u96f6\u76ee\u6a19\u3002\u9019\u53ef\u4ee5\u900f\u904e\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u5021\u8b70\u3001\u5c0d\u806f\u5408\u570b\u96f6\u6392\u653e\u7af6\u8cfd\u7684\u627f\u8afe\uff08\u5305\u62ec\u901a\u904e\u4e2d\u5c0f\u4f01\u696d\u6c23\u5019\u4e2d\u5fc3\uff09\u3001\u6c23\u5019\u627f\u8afe\u6216\u6216\u5176\u4ed6\u985e\u4f3c\u7684\u66ff\u4ee3\u65b9\u6848\u4f86\u5be6\u73fe\u3002\u652f\u6301\u8005\u73fe\u5728\u9084\u9700\u8981\u6bcf\u5e74\u8861\u91cf\u548c\u5831\u544a\u5176\u9032\u5c55\u3002\u5c1a\u672a\u5236\u5b9a\u76ee\u6a19\u7684\u652f\u6301\u8005\u9700\u8981\u5728 12 \u500b\u6708\u5167\u88fd\u5b9a\u76ee\u6a19\u3002Ad Net Zero \u5c07\u63d0\u4f9b\u6307\u5c0e\u4ee5\u5e6b\u52a9\u652f\u6301\u8005\u8a2d\u5b9a\u3001\u8861\u91cf\u548c\u5831\u544a\u3002\u6839\u64da Ad Net Zero \u5168\u7403\u96c6\u5718\u516c\u958b\u5831\u544a\u7684\u76ee\u6a19\uff0c\u5c0d\u884c\u696d\u5be6\u73fe\u6de8\u96f6\u8def\u5f91\u7684\u5206\u6790\u5df2\u5728 adnetzero.com \u4e0a\u767c\u5e03\uff0c\u4e26\u5206\u4eab\u4e86\u6709\u591a\u5c11\u884c\u696d\u5167\u6700\u5927\u7684\u7d44\u7e54\u6b63\u5728\u81f4\u529b\u65bc\u812b\u78b3\u4ee5\u53ca\u5230\u4f55\u6642\u80fd\u5be6\u73fe\u76ee\u6a19\u3002\u00a0 Ad Net Zero is a climate action programme to help the advertising industry tackle the climate emergency Ad Net Zero \u8fce\u4f86\u4e86\u4e09\u5bb6\u65b0\u7684\u5546\u696d\u7d44\u7e54\u4f5c\u70ba\u5176\u5168\u7403\u652f\u6301\u8005\u2014\u2014Amazon Ads\u3001Indeed \u548c L'Or\u00e9al\u3002Ad Net Zero US \u81ea\u4eca\u5e74\u00a02 \u6708\u5275\u7acb\u4ee5\u4f86\uff0c\u5176\u6210\u54e1\u589e\u52a0\u4e86\u4e00\u500d\uff0c\u5305\u62ec Kroger\u3001Mediaocean\u3001Index Exchange \u7b49\u8a31\u591a\u6a5f\u69cb\u3002Ad Net Zero \u5c07\u65bc\u4eca\u5e74 8 \u6708\u5728\u65b0\u897f\u862d\u555f\u52d5\uff0c\u66f4\u591a\u5730\u5340\u64f4\u5f35\u6b63\u5728\u8a0e\u8ad6\u4e2d\u4ee5\u7d44\u5efa\u570b\u5bb6\u5206\u6703\uff0c\u9019\u610f\u5473\u8457\u8a72\u8a08\u5283\u76ee\u524d\u71df\u904b\u7684\u5730\u5340\u5408\u8a08\u4f54\u5168\u7403\u5ee3\u544a\u5e02\u5834\u652f\u51fa\u7684 45% (WARC 2022)\u3002\u00a0 Ad Net Zero \u4e3b\u5e2d Sebastian Munden \u8868\u793a\uff1a\u300cAd Net Zero \u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u6839\u64da\u6700\u65b0\u7684\u6c23\u5019\u7406\u89e3\u5236\u5b9a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u3002\u5ee3\u544a\u4f9b\u61c9\u93c8\u4e0a\u4e0b\u6e38\u7684\u516c\u53f8\u5fc5\u9808\u5229\u7528\u5176\u5f71\u97ff\u529b\u4f86\u52a0\u901f\u6e1b\u6392\uff0c\u4e26\u63a8\u52d5\u6de8\u96f6\u7d93\u6fdf\u3002\u9019\u65b9\u9762\u7684\u7dca\u8feb\u6027\u4e0d\u5bb9\u4f4e\u4f30\u3002\u52a0\u5165\u6211\u5011\u7684\u884c\u52d5\u8a08\u5283\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u505a\u5230\u9019\u4e00\u9ede\u3002\u300d Ad Net Zero \u5728\u621b\u7d0d\u570b\u969b\u5275\u610f\u7bc0\u7684 Act Responsible Hall \u958b\u8a2d\u4e86\u4e00\u500b\u5340\u57df\uff0c\u4ee5\u5171\u540c\u52aa\u529b\u5e6b\u52a9\u5ee3\u544a\u696d\u812b\u78b3\uff0c\u4e26\u6210\u529f\u63a8\u5ee3\u53ef\u6301\u7e8c\u7684\u7522\u54c1\u3001\u670d\u52d9\u548c\u884c\u70ba\u3002\u5176\u5167\u5bb9\u4f86\u81ea 60 \u591a\u500b\u652f\u6301\u8005\uff0c\u4ee5\u53ca\u6700\u8fd1\u7684 Ad Net Zero \u5c55\u793a\u6703\u548c\u5168\u7403\u5cf0\u6703\u3002\u5b83\u5305\u62ec IAB \u6280\u8853\u5be6\u9a57\u5ba4\u5168\u65b0\u300a\u53ef\u6301\u7e8c\u767c\u5c55\u624b\u518a\u300b\u7684\u8a73\u7d30\u4fe1\u606f\uff0c\u4ee5\u53ca\u5ee3\u544a\u6280\u8853\u7a0b\u5e8f\u5316\u4f9b\u61c9\u93c8\u7684\u812b\u78b3\u884c\u52d5\u3002\u00a0 WFA\u3001GARM \u548c Ad Net Zero \u5c07\u65bc 6 \u6708 22 \u65e5\u5468\u56db\u767c\u5e03\u4e00\u4efd\u300a\u5feb\u901f\u884c\u52d5\u6307\u5357\u300b\uff0c\u4f9b\u5a92\u9ad4\u9818\u5c0e\u8005\u8003\u616e\u5982\u4f55\u6e1b\u5c11\u5a92\u9ad4\u5ba3\u50b3\u6d3b\u52d5\u548c\u71df\u904b\u5c0d\u74b0\u5883\u7684\u5f71\u97ff\u3002WFA\u3001GARM \u548c Ad Net Zero \u5df2\u651c\u624b\u88fd\u5b9a\u52a0\u901f\u8b70\u7a0b\uff0c\u4ee5\u78ba\u5b9a\u8861\u91cf\u5a92\u9ad4\u6d3b\u52d5\u78b3\u6392\u653e\u91cf\u7684\u6a19\u6e96\u6846\u67b6\uff0c\u76ee\u6a19\u662f\u5728 2023 \u5e74\u5e95\u524d\u5c07\u5176\u7d0d\u5165\u66f4\u5ee3\u6cdb\u7684\u884c\u696d\u78cb\u5546\u3002 \u95dc\u65bc\u00a0\u00a0 Ad Net Zero \u662f\u4e00\u9805\u6c23\u5019\u884c\u52d5\u8a08\u5283\uff0c\u65e8\u5728\u900f\u904e\u5ee3\u544a\u71df\u904b\u812b\u78b3\u548c\u652f\u6301\u6bcf\u500b\u884c\u696d\u6e96\u78ba\u63a8\u5ee3\u53ef\u6301\u7e8c\u7522\u54c1\u548c\u670d\u52d9\u4f86\u5e6b\u52a9\u5ee3\u544a\u696d\u61c9\u5c0d\u6c23\u5019\u7dca\u6025\u60c5\u6cc1\u3002Ad Net Zero \u6700\u521d\u7531\u5ee3\u544a\u5354\u6703\u8207 IPA \u548c ISBA \u5171\u540c\u5275\u7acb\uff0c\u4e26\u65bc 2020 \u5e74 11 \u6708\u5728\u82f1\u570b\u63a8\u51fa\u4e86\u5176 5 \u9ede\u884c\u52d5\u8a08\u5283\uff0c\u6b64\u5f8c\u7372\u5f97\u4e86 100 \u591a\u5bb6\u82f1\u570b\u652f\u6301\u8005\u3002\u8a72\u884c\u52d5\u8a08\u5283\u65e8\u5728\u5be6\u73fe\u5ee3\u544a\u958b\u767c\u3001\u88fd\u4f5c\u548c\u5a92\u9ad4\u6295\u653e\u7684\u6de8\u96f6\u6392\u653e\uff0c\u4e26\u5229\u7528\u5ee3\u544a\u7684\u7a4d\u6975\u5f71\u97ff\u5e6b\u52a9\u6d88\u8cbb\u8005\u8f49\u5411\u66f4\u53ef\u6301\u7e8c\u7684\u884c\u70ba\u3002\u4f5c\u70ba\u5176\u5728\u82f1\u570b\u4e4b\u5916\u7684\u9996\u500b\u5730\u5340\uff0cAd Net Zero \u65bc 2022 \u5e74 6 \u6708\u5728\u611b\u723e\u862d\u63a8\u51fa\uff0c\u96a8\u5f8c\u5728 2022 \u5e74\u621b\u7d0d\u570b\u969b\u96fb\u5f71\u7bc0\u4e0a\u5411\u5168\u7403\u63a8\u5ee3\uff0c\u4e26\u65bc 2023 \u5e74 2 \u6708\u5728\u7f8e\u570b\u63a8\u51fa\u3002Ad Net Zero \u5f97\u5230\u4e86\u5168\u884c\u696d\u7684\u5ee3\u6cdb\u652f\u6301\uff0c\u4e26\u81ea\u8c6a\u5730\u64c1\u6709\u4f86\u81ea\u5168\u7403\u6700\u5927\u7684\u516d\u5bb6\u5ee3\u544a\u4ee3\u7406\u63a7\u80a1\u96c6\u5718\u3001\u5a92\u9ad4\u6240\u6709\u8005\u3001\u79d1\u6280\u516c\u53f8\u3001\u5ee3\u544a\u5546\u4ee5\u53ca\u7368\u7acb\u5275\u610f\u548c\u88fd\u4f5c\u6a5f\u69cb\u7684\u652f\u6301\u3002\u00a0 www.adnetzero.com\u00a0. \u00a0 \u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=157639#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=157639\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=157639#primaryimage\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Ad_Net_Zero_Advertising.jpg\",\"contentUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Ad_Net_Zero_Advertising.jpg\",\"width\":400,\"height\":225},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=157639#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9801\",\"item\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AD NET ZERO \u8981\u6c42\u652f\u6301\u8005\u5831\u544a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#website\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/\",\"name\":\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\",\"description\":\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831PingtungTimes\uff0c\u6700\u95dc\u5fc3\u5728\u5730\u7684\u5a92\u9ad4\",\"publisher\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#organization\",\"name\":\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/logo-150.png\",\"contentUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/logo-150.png\",\"width\":150,\"height\":150,\"caption\":\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\"},\"image\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pingtungnews\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/person\\\/683b937f29ec1537972f6c41e22a2cf3\",\"name\":\"\u7f8e\u901a\u793e\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c21e24ce33ca5d4572e343395adac2bbef44ff7035a74ea2cab2443c7f0a5f3?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c21e24ce33ca5d4572e343395adac2bbef44ff7035a74ea2cab2443c7f0a5f3?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c21e24ce33ca5d4572e343395adac2bbef44ff7035a74ea2cab2443c7f0a5f3?s=96&d=blank&r=g\",\"caption\":\"\u7f8e\u901a\u793e\"},\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?author=16\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AD NET ZERO \u8981\u6c42\u652f\u6301\u8005\u5831\u544a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19 - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","description":"\u96a8\u8457\u570b\u969b\u5316\u64f4\u5f35\u7684\u7e7c\u7e8c\uff0c\u8a72\u5ee3\u544a\u6c23\u5019\u884c\u52d5\u8a08\u5283\u6b61\u8fce\u00a0Amazon Ads\u3001Indeed \u548c L'Or\u00e9al \u7684\u52a0\u76df \u6cd5\u570b\u621b\u7d0d\u00a02023\u5e746\u670820\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u548c\u570b\u5bb6\u5c64\u9762\u7684\u5ee3\u544a\u6de8\u96f6\u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u8a2d\u5b9a\u4e00\u500b\u57fa\u65bc\u516c\u5171\u79d1\u5b78\u7684\u6de8\u96f6\u76ee\u6a19\u3002\u9019\u53ef\u4ee5\u900f\u904e\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u5021\u8b70\u3001\u5c0d\u806f\u5408\u570b\u96f6\u6392\u653e\u7af6\u8cfd\u7684\u627f\u8afe\uff08\u5305\u62ec\u901a\u904e\u4e2d\u5c0f\u4f01\u696d\u6c23\u5019\u4e2d\u5fc3\uff09\u3001\u6c23\u5019\u627f\u8afe\u6216\u6216\u5176\u4ed6\u985e\u4f3c\u7684\u66ff\u4ee3\u65b9\u6848\u4f86\u5be6\u73fe\u3002\u652f\u6301\u8005\u73fe\u5728\u9084\u9700\u8981\u6bcf\u5e74\u8861\u91cf\u548c\u5831\u544a\u5176\u9032\u5c55\u3002\u5c1a\u672a\u5236\u5b9a\u76ee\u6a19\u7684\u652f\u6301\u8005\u9700\u8981\u5728 12 \u500b\u6708\u5167\u88fd\u5b9a\u76ee\u6a19\u3002Ad Net Zero \u5c07\u63d0\u4f9b\u6307\u5c0e\u4ee5\u5e6b\u52a9\u652f\u6301\u8005\u8a2d\u5b9a\u3001\u8861\u91cf\u548c\u5831\u544a\u3002\u6839\u64da Ad Net Zero \u5168\u7403\u96c6\u5718\u516c\u958b\u5831\u544a\u7684\u76ee\u6a19\uff0c\u5c0d\u884c\u696d\u5be6\u73fe\u6de8\u96f6\u8def\u5f91\u7684\u5206\u6790\u5df2\u5728 adnetzero.com \u4e0a\u767c\u5e03\uff0c\u4e26\u5206\u4eab\u4e86\u6709\u591a\u5c11\u884c\u696d\u5167\u6700\u5927\u7684\u7d44\u7e54\u6b63\u5728\u81f4\u529b\u65bc\u812b\u78b3\u4ee5\u53ca\u5230\u4f55\u6642\u80fd\u5be6\u73fe\u76ee\u6a19\u3002\u00a0    Ad Net Zero is a climate action programme to help the advertising industry tackle the climate emergency  Ad Net Zero \u8fce\u4f86\u4e86\u4e09\u5bb6\u65b0\u7684\u5546\u696d\u7d44\u7e54\u4f5c\u70ba\u5176\u5168\u7403\u652f\u6301\u8005\u2014\u2014Amazon Ads\u3001Indeed \u548c L'Or\u00e9al\u3002Ad Net Zero US \u81ea\u4eca\u5e74\u00a02 \u6708\u5275\u7acb\u4ee5\u4f86\uff0c\u5176\u6210\u54e1\u589e\u52a0\u4e86\u4e00\u500d\uff0c\u5305\u62ec Kroger\u3001Mediaocean\u3001Index Exchange \u7b49\u8a31\u591a\u6a5f\u69cb\u3002Ad Net Zero \u5c07\u65bc\u4eca\u5e74 8 \u6708\u5728\u65b0\u897f\u862d\u555f\u52d5\uff0c\u66f4\u591a\u5730\u5340\u64f4\u5f35\u6b63\u5728\u8a0e\u8ad6\u4e2d\u4ee5\u7d44\u5efa\u570b\u5bb6\u5206\u6703\uff0c\u9019\u610f\u5473\u8457\u8a72\u8a08\u5283\u76ee\u524d\u71df\u904b\u7684\u5730\u5340\u5408\u8a08\u4f54\u5168\u7403\u5ee3\u544a\u5e02\u5834\u652f\u51fa\u7684 45% (WARC 2022)\u3002\u00a0 Ad Net Zero \u4e3b\u5e2d Sebastian Munden \u8868\u793a\uff1a\u300cAd Net Zero \u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u6839\u64da\u6700\u65b0\u7684\u6c23\u5019\u7406\u89e3\u5236\u5b9a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u3002\u5ee3\u544a\u4f9b\u61c9\u93c8\u4e0a\u4e0b\u6e38\u7684\u516c\u53f8\u5fc5\u9808\u5229\u7528\u5176\u5f71\u97ff\u529b\u4f86\u52a0\u901f\u6e1b\u6392\uff0c\u4e26\u63a8\u52d5\u6de8\u96f6\u7d93\u6fdf\u3002\u9019\u65b9\u9762\u7684\u7dca\u8feb\u6027\u4e0d\u5bb9\u4f4e\u4f30\u3002\u52a0\u5165\u6211\u5011\u7684\u884c\u52d5\u8a08\u5283\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u505a\u5230\u9019\u4e00\u9ede\u3002\u300d Ad Net Zero \u5728\u621b\u7d0d\u570b\u969b\u5275\u610f\u7bc0\u7684 Act Responsible Hall \u958b\u8a2d\u4e86\u4e00\u500b\u5340\u57df\uff0c\u4ee5\u5171\u540c\u52aa\u529b\u5e6b\u52a9\u5ee3\u544a\u696d\u812b\u78b3\uff0c\u4e26\u6210\u529f\u63a8\u5ee3\u53ef\u6301\u7e8c\u7684\u7522\u54c1\u3001\u670d\u52d9\u548c\u884c\u70ba\u3002\u5176\u5167\u5bb9\u4f86\u81ea 60 \u591a\u500b\u652f\u6301\u8005\uff0c\u4ee5\u53ca\u6700\u8fd1\u7684 Ad Net Zero \u5c55\u793a\u6703\u548c\u5168\u7403\u5cf0\u6703\u3002\u5b83\u5305\u62ec IAB \u6280\u8853\u5be6\u9a57\u5ba4\u5168\u65b0\u300a\u53ef\u6301\u7e8c\u767c\u5c55\u624b\u518a\u300b\u7684\u8a73\u7d30\u4fe1\u606f\uff0c\u4ee5\u53ca\u5ee3\u544a\u6280\u8853\u7a0b\u5e8f\u5316\u4f9b\u61c9\u93c8\u7684\u812b\u78b3\u884c\u52d5\u3002\u00a0 WFA\u3001GARM \u548c Ad Net Zero \u5c07\u65bc 6 \u6708 22 \u65e5\u5468\u56db\u767c\u5e03\u4e00\u4efd\u300a\u5feb\u901f\u884c\u52d5\u6307\u5357\u300b\uff0c\u4f9b\u5a92\u9ad4\u9818\u5c0e\u8005\u8003\u616e\u5982\u4f55\u6e1b\u5c11\u5a92\u9ad4\u5ba3\u50b3\u6d3b\u52d5\u548c\u71df\u904b\u5c0d\u74b0\u5883\u7684\u5f71\u97ff\u3002WFA\u3001GARM \u548c Ad Net Zero \u5df2\u651c\u624b\u88fd\u5b9a\u52a0\u901f\u8b70\u7a0b\uff0c\u4ee5\u78ba\u5b9a\u8861\u91cf\u5a92\u9ad4\u6d3b\u52d5\u78b3\u6392\u653e\u91cf\u7684\u6a19\u6e96\u6846\u67b6\uff0c\u76ee\u6a19\u662f\u5728 2023 \u5e74\u5e95\u524d\u5c07\u5176\u7d0d\u5165\u66f4\u5ee3\u6cdb\u7684\u884c\u696d\u78cb\u5546\u3002 \u95dc\u65bc\u00a0\u00a0 Ad Net Zero \u662f\u4e00\u9805\u6c23\u5019\u884c\u52d5\u8a08\u5283\uff0c\u65e8\u5728\u900f\u904e\u5ee3\u544a\u71df\u904b\u812b\u78b3\u548c\u652f\u6301\u6bcf\u500b\u884c\u696d\u6e96\u78ba\u63a8\u5ee3\u53ef\u6301\u7e8c\u7522\u54c1\u548c\u670d\u52d9\u4f86\u5e6b\u52a9\u5ee3\u544a\u696d\u61c9\u5c0d\u6c23\u5019\u7dca\u6025\u60c5\u6cc1\u3002Ad Net Zero \u6700\u521d\u7531\u5ee3\u544a\u5354\u6703\u8207 IPA \u548c ISBA \u5171\u540c\u5275\u7acb\uff0c\u4e26\u65bc 2020 \u5e74 11 \u6708\u5728\u82f1\u570b\u63a8\u51fa\u4e86\u5176 5 \u9ede\u884c\u52d5\u8a08\u5283\uff0c\u6b64\u5f8c\u7372\u5f97\u4e86 100 \u591a\u5bb6\u82f1\u570b\u652f\u6301\u8005\u3002\u8a72\u884c\u52d5\u8a08\u5283\u65e8\u5728\u5be6\u73fe\u5ee3\u544a\u958b\u767c\u3001\u88fd\u4f5c\u548c\u5a92\u9ad4\u6295\u653e\u7684\u6de8\u96f6\u6392\u653e\uff0c\u4e26\u5229\u7528\u5ee3\u544a\u7684\u7a4d\u6975\u5f71\u97ff\u5e6b\u52a9\u6d88\u8cbb\u8005\u8f49\u5411\u66f4\u53ef\u6301\u7e8c\u7684\u884c\u70ba\u3002\u4f5c\u70ba\u5176\u5728\u82f1\u570b\u4e4b\u5916\u7684\u9996\u500b\u5730\u5340\uff0cAd Net Zero \u65bc 2022 \u5e74 6 \u6708\u5728\u611b\u723e\u862d\u63a8\u51fa\uff0c\u96a8\u5f8c\u5728 2022 \u5e74\u621b\u7d0d\u570b\u969b\u96fb\u5f71\u7bc0\u4e0a\u5411\u5168\u7403\u63a8\u5ee3\uff0c\u4e26\u65bc 2023 \u5e74 2 \u6708\u5728\u7f8e\u570b\u63a8\u51fa\u3002Ad Net Zero \u5f97\u5230\u4e86\u5168\u884c\u696d\u7684\u5ee3\u6cdb\u652f\u6301\uff0c\u4e26\u81ea\u8c6a\u5730\u64c1\u6709\u4f86\u81ea\u5168\u7403\u6700\u5927\u7684\u516d\u5bb6\u5ee3\u544a\u4ee3\u7406\u63a7\u80a1\u96c6\u5718\u3001\u5a92\u9ad4\u6240\u6709\u8005\u3001\u79d1\u6280\u516c\u53f8\u3001\u5ee3\u544a\u5546\u4ee5\u53ca\u7368\u7acb\u5275\u610f\u548c\u88fd\u4f5c\u6a5f\u69cb\u7684\u652f\u6301\u3002\u00a0 www.adnetzero.com\u00a0. \u00a0 \u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingtungtimes.com.tw\/?p=157639","og_locale":"zh_TW","og_type":"article","og_title":"AD NET ZERO \u8981\u6c42\u652f\u6301\u8005\u5831\u544a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19 - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","og_description":"\u96a8\u8457\u570b\u969b\u5316\u64f4\u5f35\u7684\u7e7c\u7e8c\uff0c\u8a72\u5ee3\u544a\u6c23\u5019\u884c\u52d5\u8a08\u5283\u6b61\u8fce\u00a0Amazon Ads\u3001Indeed \u548c L'Or\u00e9al \u7684\u52a0\u76df \u6cd5\u570b\u621b\u7d0d\u00a02023\u5e746\u670820\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u548c\u570b\u5bb6\u5c64\u9762\u7684\u5ee3\u544a\u6de8\u96f6\u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u8a2d\u5b9a\u4e00\u500b\u57fa\u65bc\u516c\u5171\u79d1\u5b78\u7684\u6de8\u96f6\u76ee\u6a19\u3002\u9019\u53ef\u4ee5\u900f\u904e\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u5021\u8b70\u3001\u5c0d\u806f\u5408\u570b\u96f6\u6392\u653e\u7af6\u8cfd\u7684\u627f\u8afe\uff08\u5305\u62ec\u901a\u904e\u4e2d\u5c0f\u4f01\u696d\u6c23\u5019\u4e2d\u5fc3\uff09\u3001\u6c23\u5019\u627f\u8afe\u6216\u6216\u5176\u4ed6\u985e\u4f3c\u7684\u66ff\u4ee3\u65b9\u6848\u4f86\u5be6\u73fe\u3002\u652f\u6301\u8005\u73fe\u5728\u9084\u9700\u8981\u6bcf\u5e74\u8861\u91cf\u548c\u5831\u544a\u5176\u9032\u5c55\u3002\u5c1a\u672a\u5236\u5b9a\u76ee\u6a19\u7684\u652f\u6301\u8005\u9700\u8981\u5728 12 \u500b\u6708\u5167\u88fd\u5b9a\u76ee\u6a19\u3002Ad Net Zero \u5c07\u63d0\u4f9b\u6307\u5c0e\u4ee5\u5e6b\u52a9\u652f\u6301\u8005\u8a2d\u5b9a\u3001\u8861\u91cf\u548c\u5831\u544a\u3002\u6839\u64da Ad Net Zero \u5168\u7403\u96c6\u5718\u516c\u958b\u5831\u544a\u7684\u76ee\u6a19\uff0c\u5c0d\u884c\u696d\u5be6\u73fe\u6de8\u96f6\u8def\u5f91\u7684\u5206\u6790\u5df2\u5728 adnetzero.com \u4e0a\u767c\u5e03\uff0c\u4e26\u5206\u4eab\u4e86\u6709\u591a\u5c11\u884c\u696d\u5167\u6700\u5927\u7684\u7d44\u7e54\u6b63\u5728\u81f4\u529b\u65bc\u812b\u78b3\u4ee5\u53ca\u5230\u4f55\u6642\u80fd\u5be6\u73fe\u76ee\u6a19\u3002\u00a0    Ad Net Zero is a climate action programme to help the advertising industry tackle the climate emergency  Ad Net Zero \u8fce\u4f86\u4e86\u4e09\u5bb6\u65b0\u7684\u5546\u696d\u7d44\u7e54\u4f5c\u70ba\u5176\u5168\u7403\u652f\u6301\u8005\u2014\u2014Amazon Ads\u3001Indeed \u548c L'Or\u00e9al\u3002Ad Net Zero US \u81ea\u4eca\u5e74\u00a02 \u6708\u5275\u7acb\u4ee5\u4f86\uff0c\u5176\u6210\u54e1\u589e\u52a0\u4e86\u4e00\u500d\uff0c\u5305\u62ec Kroger\u3001Mediaocean\u3001Index Exchange \u7b49\u8a31\u591a\u6a5f\u69cb\u3002Ad Net Zero \u5c07\u65bc\u4eca\u5e74 8 \u6708\u5728\u65b0\u897f\u862d\u555f\u52d5\uff0c\u66f4\u591a\u5730\u5340\u64f4\u5f35\u6b63\u5728\u8a0e\u8ad6\u4e2d\u4ee5\u7d44\u5efa\u570b\u5bb6\u5206\u6703\uff0c\u9019\u610f\u5473\u8457\u8a72\u8a08\u5283\u76ee\u524d\u71df\u904b\u7684\u5730\u5340\u5408\u8a08\u4f54\u5168\u7403\u5ee3\u544a\u5e02\u5834\u652f\u51fa\u7684 45% (WARC 2022)\u3002\u00a0 Ad Net Zero \u4e3b\u5e2d Sebastian Munden \u8868\u793a\uff1a\u300cAd Net Zero \u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u6839\u64da\u6700\u65b0\u7684\u6c23\u5019\u7406\u89e3\u5236\u5b9a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u3002\u5ee3\u544a\u4f9b\u61c9\u93c8\u4e0a\u4e0b\u6e38\u7684\u516c\u53f8\u5fc5\u9808\u5229\u7528\u5176\u5f71\u97ff\u529b\u4f86\u52a0\u901f\u6e1b\u6392\uff0c\u4e26\u63a8\u52d5\u6de8\u96f6\u7d93\u6fdf\u3002\u9019\u65b9\u9762\u7684\u7dca\u8feb\u6027\u4e0d\u5bb9\u4f4e\u4f30\u3002\u52a0\u5165\u6211\u5011\u7684\u884c\u52d5\u8a08\u5283\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u505a\u5230\u9019\u4e00\u9ede\u3002\u300d Ad Net Zero \u5728\u621b\u7d0d\u570b\u969b\u5275\u610f\u7bc0\u7684 Act Responsible Hall \u958b\u8a2d\u4e86\u4e00\u500b\u5340\u57df\uff0c\u4ee5\u5171\u540c\u52aa\u529b\u5e6b\u52a9\u5ee3\u544a\u696d\u812b\u78b3\uff0c\u4e26\u6210\u529f\u63a8\u5ee3\u53ef\u6301\u7e8c\u7684\u7522\u54c1\u3001\u670d\u52d9\u548c\u884c\u70ba\u3002\u5176\u5167\u5bb9\u4f86\u81ea 60 \u591a\u500b\u652f\u6301\u8005\uff0c\u4ee5\u53ca\u6700\u8fd1\u7684 Ad Net Zero \u5c55\u793a\u6703\u548c\u5168\u7403\u5cf0\u6703\u3002\u5b83\u5305\u62ec IAB \u6280\u8853\u5be6\u9a57\u5ba4\u5168\u65b0\u300a\u53ef\u6301\u7e8c\u767c\u5c55\u624b\u518a\u300b\u7684\u8a73\u7d30\u4fe1\u606f\uff0c\u4ee5\u53ca\u5ee3\u544a\u6280\u8853\u7a0b\u5e8f\u5316\u4f9b\u61c9\u93c8\u7684\u812b\u78b3\u884c\u52d5\u3002\u00a0 WFA\u3001GARM \u548c Ad Net Zero \u5c07\u65bc 6 \u6708 22 \u65e5\u5468\u56db\u767c\u5e03\u4e00\u4efd\u300a\u5feb\u901f\u884c\u52d5\u6307\u5357\u300b\uff0c\u4f9b\u5a92\u9ad4\u9818\u5c0e\u8005\u8003\u616e\u5982\u4f55\u6e1b\u5c11\u5a92\u9ad4\u5ba3\u50b3\u6d3b\u52d5\u548c\u71df\u904b\u5c0d\u74b0\u5883\u7684\u5f71\u97ff\u3002WFA\u3001GARM \u548c Ad Net Zero \u5df2\u651c\u624b\u88fd\u5b9a\u52a0\u901f\u8b70\u7a0b\uff0c\u4ee5\u78ba\u5b9a\u8861\u91cf\u5a92\u9ad4\u6d3b\u52d5\u78b3\u6392\u653e\u91cf\u7684\u6a19\u6e96\u6846\u67b6\uff0c\u76ee\u6a19\u662f\u5728 2023 \u5e74\u5e95\u524d\u5c07\u5176\u7d0d\u5165\u66f4\u5ee3\u6cdb\u7684\u884c\u696d\u78cb\u5546\u3002 \u95dc\u65bc\u00a0\u00a0 Ad Net Zero \u662f\u4e00\u9805\u6c23\u5019\u884c\u52d5\u8a08\u5283\uff0c\u65e8\u5728\u900f\u904e\u5ee3\u544a\u71df\u904b\u812b\u78b3\u548c\u652f\u6301\u6bcf\u500b\u884c\u696d\u6e96\u78ba\u63a8\u5ee3\u53ef\u6301\u7e8c\u7522\u54c1\u548c\u670d\u52d9\u4f86\u5e6b\u52a9\u5ee3\u544a\u696d\u61c9\u5c0d\u6c23\u5019\u7dca\u6025\u60c5\u6cc1\u3002Ad Net Zero \u6700\u521d\u7531\u5ee3\u544a\u5354\u6703\u8207 IPA \u548c ISBA \u5171\u540c\u5275\u7acb\uff0c\u4e26\u65bc 2020 \u5e74 11 \u6708\u5728\u82f1\u570b\u63a8\u51fa\u4e86\u5176 5 \u9ede\u884c\u52d5\u8a08\u5283\uff0c\u6b64\u5f8c\u7372\u5f97\u4e86 100 \u591a\u5bb6\u82f1\u570b\u652f\u6301\u8005\u3002\u8a72\u884c\u52d5\u8a08\u5283\u65e8\u5728\u5be6\u73fe\u5ee3\u544a\u958b\u767c\u3001\u88fd\u4f5c\u548c\u5a92\u9ad4\u6295\u653e\u7684\u6de8\u96f6\u6392\u653e\uff0c\u4e26\u5229\u7528\u5ee3\u544a\u7684\u7a4d\u6975\u5f71\u97ff\u5e6b\u52a9\u6d88\u8cbb\u8005\u8f49\u5411\u66f4\u53ef\u6301\u7e8c\u7684\u884c\u70ba\u3002\u4f5c\u70ba\u5176\u5728\u82f1\u570b\u4e4b\u5916\u7684\u9996\u500b\u5730\u5340\uff0cAd Net Zero \u65bc 2022 \u5e74 6 \u6708\u5728\u611b\u723e\u862d\u63a8\u51fa\uff0c\u96a8\u5f8c\u5728 2022 \u5e74\u621b\u7d0d\u570b\u969b\u96fb\u5f71\u7bc0\u4e0a\u5411\u5168\u7403\u63a8\u5ee3\uff0c\u4e26\u65bc 2023 \u5e74 2 \u6708\u5728\u7f8e\u570b\u63a8\u51fa\u3002Ad Net Zero \u5f97\u5230\u4e86\u5168\u884c\u696d\u7684\u5ee3\u6cdb\u652f\u6301\uff0c\u4e26\u81ea\u8c6a\u5730\u64c1\u6709\u4f86\u81ea\u5168\u7403\u6700\u5927\u7684\u516d\u5bb6\u5ee3\u544a\u4ee3\u7406\u63a7\u80a1\u96c6\u5718\u3001\u5a92\u9ad4\u6240\u6709\u8005\u3001\u79d1\u6280\u516c\u53f8\u3001\u5ee3\u544a\u5546\u4ee5\u53ca\u7368\u7acb\u5275\u610f\u548c\u88fd\u4f5c\u6a5f\u69cb\u7684\u652f\u6301\u3002\u00a0 www.adnetzero.com\u00a0. \u00a0 \u00a0","og_url":"https:\/\/pingtungtimes.com.tw\/?p=157639","og_site_name":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","article_publisher":"https:\/\/www.facebook.com\/pingtungnews","article_published_time":"2023-06-19T16:37:00+00:00","og_image":[{"width":400,"height":225,"url":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/06\/Ad_Net_Zero_Advertising.jpg","type":"image\/jpeg"}],"author":"\u7f8e\u901a\u793e","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005:":"\u7f8e\u901a\u793e"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/pingtungtimes.com.tw\/?p=157639#article","isPartOf":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=157639"},"author":{"name":"\u7f8e\u901a\u793e","@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/person\/683b937f29ec1537972f6c41e22a2cf3"},"headline":"AD NET ZERO \u8981\u6c42\u652f\u6301\u8005\u5831\u544a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19","datePublished":"2023-06-19T16:37:00+00:00","mainEntityOfPage":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=157639"},"wordCount":101,"publisher":{"@id":"https:\/\/pingtungtimes.com.tw\/#organization"},"image":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=157639#primaryimage"},"thumbnailUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/06\/Ad_Net_Zero_Advertising.jpg","articleSection":["\u7f8e\u901a\u793e"],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/pingtungtimes.com.tw\/?p=157639","url":"https:\/\/pingtungtimes.com.tw\/?p=157639","name":"AD NET ZERO \u8981\u6c42\u652f\u6301\u8005\u5831\u544a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19 - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","isPartOf":{"@id":"https:\/\/pingtungtimes.com.tw\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=157639#primaryimage"},"image":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=157639#primaryimage"},"thumbnailUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/06\/Ad_Net_Zero_Advertising.jpg","datePublished":"2023-06-19T16:37:00+00:00","description":"\u96a8\u8457\u570b\u969b\u5316\u64f4\u5f35\u7684\u7e7c\u7e8c\uff0c\u8a72\u5ee3\u544a\u6c23\u5019\u884c\u52d5\u8a08\u5283\u6b61\u8fce\u00a0Amazon Ads\u3001Indeed \u548c L'Or\u00e9al \u7684\u52a0\u76df \u6cd5\u570b\u621b\u7d0d\u00a02023\u5e746\u670820\u65e5 \/\u7f8e\u901a\u793e\/ -- \u5168\u7403\u548c\u570b\u5bb6\u5c64\u9762\u7684\u5ee3\u544a\u6de8\u96f6\u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u8a2d\u5b9a\u4e00\u500b\u57fa\u65bc\u516c\u5171\u79d1\u5b78\u7684\u6de8\u96f6\u76ee\u6a19\u3002\u9019\u53ef\u4ee5\u900f\u904e\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u5021\u8b70\u3001\u5c0d\u806f\u5408\u570b\u96f6\u6392\u653e\u7af6\u8cfd\u7684\u627f\u8afe\uff08\u5305\u62ec\u901a\u904e\u4e2d\u5c0f\u4f01\u696d\u6c23\u5019\u4e2d\u5fc3\uff09\u3001\u6c23\u5019\u627f\u8afe\u6216\u6216\u5176\u4ed6\u985e\u4f3c\u7684\u66ff\u4ee3\u65b9\u6848\u4f86\u5be6\u73fe\u3002\u652f\u6301\u8005\u73fe\u5728\u9084\u9700\u8981\u6bcf\u5e74\u8861\u91cf\u548c\u5831\u544a\u5176\u9032\u5c55\u3002\u5c1a\u672a\u5236\u5b9a\u76ee\u6a19\u7684\u652f\u6301\u8005\u9700\u8981\u5728 12 \u500b\u6708\u5167\u88fd\u5b9a\u76ee\u6a19\u3002Ad Net Zero \u5c07\u63d0\u4f9b\u6307\u5c0e\u4ee5\u5e6b\u52a9\u652f\u6301\u8005\u8a2d\u5b9a\u3001\u8861\u91cf\u548c\u5831\u544a\u3002\u6839\u64da Ad Net Zero \u5168\u7403\u96c6\u5718\u516c\u958b\u5831\u544a\u7684\u76ee\u6a19\uff0c\u5c0d\u884c\u696d\u5be6\u73fe\u6de8\u96f6\u8def\u5f91\u7684\u5206\u6790\u5df2\u5728 adnetzero.com \u4e0a\u767c\u5e03\uff0c\u4e26\u5206\u4eab\u4e86\u6709\u591a\u5c11\u884c\u696d\u5167\u6700\u5927\u7684\u7d44\u7e54\u6b63\u5728\u81f4\u529b\u65bc\u812b\u78b3\u4ee5\u53ca\u5230\u4f55\u6642\u80fd\u5be6\u73fe\u76ee\u6a19\u3002\u00a0 Ad Net Zero is a climate action programme to help the advertising industry tackle the climate emergency Ad Net Zero \u8fce\u4f86\u4e86\u4e09\u5bb6\u65b0\u7684\u5546\u696d\u7d44\u7e54\u4f5c\u70ba\u5176\u5168\u7403\u652f\u6301\u8005\u2014\u2014Amazon Ads\u3001Indeed \u548c L'Or\u00e9al\u3002Ad Net Zero US \u81ea\u4eca\u5e74\u00a02 \u6708\u5275\u7acb\u4ee5\u4f86\uff0c\u5176\u6210\u54e1\u589e\u52a0\u4e86\u4e00\u500d\uff0c\u5305\u62ec Kroger\u3001Mediaocean\u3001Index Exchange \u7b49\u8a31\u591a\u6a5f\u69cb\u3002Ad Net Zero \u5c07\u65bc\u4eca\u5e74 8 \u6708\u5728\u65b0\u897f\u862d\u555f\u52d5\uff0c\u66f4\u591a\u5730\u5340\u64f4\u5f35\u6b63\u5728\u8a0e\u8ad6\u4e2d\u4ee5\u7d44\u5efa\u570b\u5bb6\u5206\u6703\uff0c\u9019\u610f\u5473\u8457\u8a72\u8a08\u5283\u76ee\u524d\u71df\u904b\u7684\u5730\u5340\u5408\u8a08\u4f54\u5168\u7403\u5ee3\u544a\u5e02\u5834\u652f\u51fa\u7684 45% (WARC 2022)\u3002\u00a0 Ad Net Zero \u4e3b\u5e2d Sebastian Munden \u8868\u793a\uff1a\u300cAd Net Zero \u652f\u6301\u8005\u73fe\u5728\u5fc5\u9808\u6839\u64da\u6700\u65b0\u7684\u6c23\u5019\u7406\u89e3\u5236\u5b9a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19\u3002\u5ee3\u544a\u4f9b\u61c9\u93c8\u4e0a\u4e0b\u6e38\u7684\u516c\u53f8\u5fc5\u9808\u5229\u7528\u5176\u5f71\u97ff\u529b\u4f86\u52a0\u901f\u6e1b\u6392\uff0c\u4e26\u63a8\u52d5\u6de8\u96f6\u7d93\u6fdf\u3002\u9019\u65b9\u9762\u7684\u7dca\u8feb\u6027\u4e0d\u5bb9\u4f4e\u4f30\u3002\u52a0\u5165\u6211\u5011\u7684\u884c\u52d5\u8a08\u5283\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u505a\u5230\u9019\u4e00\u9ede\u3002\u300d Ad Net Zero \u5728\u621b\u7d0d\u570b\u969b\u5275\u610f\u7bc0\u7684 Act Responsible Hall \u958b\u8a2d\u4e86\u4e00\u500b\u5340\u57df\uff0c\u4ee5\u5171\u540c\u52aa\u529b\u5e6b\u52a9\u5ee3\u544a\u696d\u812b\u78b3\uff0c\u4e26\u6210\u529f\u63a8\u5ee3\u53ef\u6301\u7e8c\u7684\u7522\u54c1\u3001\u670d\u52d9\u548c\u884c\u70ba\u3002\u5176\u5167\u5bb9\u4f86\u81ea 60 \u591a\u500b\u652f\u6301\u8005\uff0c\u4ee5\u53ca\u6700\u8fd1\u7684 Ad Net Zero \u5c55\u793a\u6703\u548c\u5168\u7403\u5cf0\u6703\u3002\u5b83\u5305\u62ec IAB \u6280\u8853\u5be6\u9a57\u5ba4\u5168\u65b0\u300a\u53ef\u6301\u7e8c\u767c\u5c55\u624b\u518a\u300b\u7684\u8a73\u7d30\u4fe1\u606f\uff0c\u4ee5\u53ca\u5ee3\u544a\u6280\u8853\u7a0b\u5e8f\u5316\u4f9b\u61c9\u93c8\u7684\u812b\u78b3\u884c\u52d5\u3002\u00a0 WFA\u3001GARM \u548c Ad Net Zero \u5c07\u65bc 6 \u6708 22 \u65e5\u5468\u56db\u767c\u5e03\u4e00\u4efd\u300a\u5feb\u901f\u884c\u52d5\u6307\u5357\u300b\uff0c\u4f9b\u5a92\u9ad4\u9818\u5c0e\u8005\u8003\u616e\u5982\u4f55\u6e1b\u5c11\u5a92\u9ad4\u5ba3\u50b3\u6d3b\u52d5\u548c\u71df\u904b\u5c0d\u74b0\u5883\u7684\u5f71\u97ff\u3002WFA\u3001GARM \u548c Ad Net Zero \u5df2\u651c\u624b\u88fd\u5b9a\u52a0\u901f\u8b70\u7a0b\uff0c\u4ee5\u78ba\u5b9a\u8861\u91cf\u5a92\u9ad4\u6d3b\u52d5\u78b3\u6392\u653e\u91cf\u7684\u6a19\u6e96\u6846\u67b6\uff0c\u76ee\u6a19\u662f\u5728 2023 \u5e74\u5e95\u524d\u5c07\u5176\u7d0d\u5165\u66f4\u5ee3\u6cdb\u7684\u884c\u696d\u78cb\u5546\u3002 \u95dc\u65bc\u00a0\u00a0 Ad Net Zero \u662f\u4e00\u9805\u6c23\u5019\u884c\u52d5\u8a08\u5283\uff0c\u65e8\u5728\u900f\u904e\u5ee3\u544a\u71df\u904b\u812b\u78b3\u548c\u652f\u6301\u6bcf\u500b\u884c\u696d\u6e96\u78ba\u63a8\u5ee3\u53ef\u6301\u7e8c\u7522\u54c1\u548c\u670d\u52d9\u4f86\u5e6b\u52a9\u5ee3\u544a\u696d\u61c9\u5c0d\u6c23\u5019\u7dca\u6025\u60c5\u6cc1\u3002Ad Net Zero \u6700\u521d\u7531\u5ee3\u544a\u5354\u6703\u8207 IPA \u548c ISBA \u5171\u540c\u5275\u7acb\uff0c\u4e26\u65bc 2020 \u5e74 11 \u6708\u5728\u82f1\u570b\u63a8\u51fa\u4e86\u5176 5 \u9ede\u884c\u52d5\u8a08\u5283\uff0c\u6b64\u5f8c\u7372\u5f97\u4e86 100 \u591a\u5bb6\u82f1\u570b\u652f\u6301\u8005\u3002\u8a72\u884c\u52d5\u8a08\u5283\u65e8\u5728\u5be6\u73fe\u5ee3\u544a\u958b\u767c\u3001\u88fd\u4f5c\u548c\u5a92\u9ad4\u6295\u653e\u7684\u6de8\u96f6\u6392\u653e\uff0c\u4e26\u5229\u7528\u5ee3\u544a\u7684\u7a4d\u6975\u5f71\u97ff\u5e6b\u52a9\u6d88\u8cbb\u8005\u8f49\u5411\u66f4\u53ef\u6301\u7e8c\u7684\u884c\u70ba\u3002\u4f5c\u70ba\u5176\u5728\u82f1\u570b\u4e4b\u5916\u7684\u9996\u500b\u5730\u5340\uff0cAd Net Zero \u65bc 2022 \u5e74 6 \u6708\u5728\u611b\u723e\u862d\u63a8\u51fa\uff0c\u96a8\u5f8c\u5728 2022 \u5e74\u621b\u7d0d\u570b\u969b\u96fb\u5f71\u7bc0\u4e0a\u5411\u5168\u7403\u63a8\u5ee3\uff0c\u4e26\u65bc 2023 \u5e74 2 \u6708\u5728\u7f8e\u570b\u63a8\u51fa\u3002Ad Net Zero \u5f97\u5230\u4e86\u5168\u884c\u696d\u7684\u5ee3\u6cdb\u652f\u6301\uff0c\u4e26\u81ea\u8c6a\u5730\u64c1\u6709\u4f86\u81ea\u5168\u7403\u6700\u5927\u7684\u516d\u5bb6\u5ee3\u544a\u4ee3\u7406\u63a7\u80a1\u96c6\u5718\u3001\u5a92\u9ad4\u6240\u6709\u8005\u3001\u79d1\u6280\u516c\u53f8\u3001\u5ee3\u544a\u5546\u4ee5\u53ca\u7368\u7acb\u5275\u610f\u548c\u88fd\u4f5c\u6a5f\u69cb\u7684\u652f\u6301\u3002\u00a0 www.adnetzero.com\u00a0. \u00a0 \u00a0","breadcrumb":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=157639#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pingtungtimes.com.tw\/?p=157639"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/pingtungtimes.com.tw\/?p=157639#primaryimage","url":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/06\/Ad_Net_Zero_Advertising.jpg","contentUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/06\/Ad_Net_Zero_Advertising.jpg","width":400,"height":225},{"@type":"BreadcrumbList","@id":"https:\/\/pingtungtimes.com.tw\/?p=157639#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9801","item":"https:\/\/pingtungtimes.com.tw\/"},{"@type":"ListItem","position":2,"name":"AD NET ZERO \u8981\u6c42\u652f\u6301\u8005\u5831\u544a\u57fa\u65bc\u79d1\u5b78\u7684\u76ee\u6a19"}]},{"@type":"WebSite","@id":"https:\/\/pingtungtimes.com.tw\/#website","url":"https:\/\/pingtungtimes.com.tw\/","name":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","description":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831PingtungTimes\uff0c\u6700\u95dc\u5fc3\u5728\u5730\u7684\u5a92\u9ad4","publisher":{"@id":"https:\/\/pingtungtimes.com.tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pingtungtimes.com.tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Organization","@id":"https:\/\/pingtungtimes.com.tw\/#organization","name":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","url":"https:\/\/pingtungtimes.com.tw\/","logo":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/logo\/image\/","url":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png","contentUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png","width":150,"height":150,"caption":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831"},"image":{"@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pingtungnews"]},{"@type":"Person","@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/person\/683b937f29ec1537972f6c41e22a2cf3","name":"\u7f8e\u901a\u793e","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/secure.gravatar.com\/avatar\/6c21e24ce33ca5d4572e343395adac2bbef44ff7035a74ea2cab2443c7f0a5f3?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c21e24ce33ca5d4572e343395adac2bbef44ff7035a74ea2cab2443c7f0a5f3?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c21e24ce33ca5d4572e343395adac2bbef44ff7035a74ea2cab2443c7f0a5f3?s=96&d=blank&r=g","caption":"\u7f8e\u901a\u793e"},"url":"https:\/\/pingtungtimes.com.tw\/?author=16"}]}},"_links":{"self":[{"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/157639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=157639"}],"version-history":[{"count":0,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/157639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/media\/157640"}],"wp:attachment":[{"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=157639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=157639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=157639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}