{"id":156555,"date":"2023-06-15T17:00:00","date_gmt":"2023-06-15T09:00:00","guid":{"rendered":"https:\/\/pingtungtimes.com.tw\/?p=156555"},"modified":"2023-06-15T17:00:00","modified_gmt":"2023-06-15T09:00:00","slug":"smirnoff-%e5%85%a8%e6%96%b0%e5%85%a8%e7%90%83%e5%93%81%e7%89%8c%e5%ae%9a%e4%bd%8d%e3%80%8cwe-do-we%e3%80%8d%e5%80%a1%e5%b0%8e%e9%9b%86%e9%ab%94%e6%95%a2%e6%96%bc%e5%86%92%e9%9a%aa%e4%b9%8b%e5%8a%9b","status":"publish","type":"post","link":"https:\/\/pingtungtimes.com.tw\/?p=156555","title":{"rendered":"Smirnoff \u5168\u65b0\u5168\u7403\u54c1\u724c\u5b9a\u4f4d\u300cWE DO WE\u300d\u5021\u5c0e\u96c6\u9ad4\u6562\u65bc\u5192\u96aa\u4e4b\u529b\u91cf"},"content":{"rendered":"<div>\n<p>\u5145\u6eff\u6d3b\u529b\u7684\u5168\u65b0\u6d3b\u52d5\u5c55\u793a\u4e86\u54c1\u724c\u5ba3\u63da\u4e4b\u8c61\u5fb5\u548c\u5305\u5bb9\u7cbe\u795e\u7684\u5d84\u65b0\u8868\u9054\u65b9\u5f0f<\/p>\n<ul type=\"disc\">\n<li><span>Smirnoff launches new global campaign &#8216;WE DO WE&#8217; which champions the power of the collective.<\/span>  <\/div>\n<p>\u9019\u9805\u5168\u65b0\u6d3b\u52d5\u5c55\u73fe\u4e86\u00a0Smirnoff \u5341\u591a\u5e74\u4f86\u7684\u6700\u5927\u5e73\u53f0\u8f49\u8b8a\uff0c\u4ee5\u53ca\u5c0d\u65bc\u54c1\u724c\u5805\u4fe1\u6211\u5011\u51dd\u805a\u5728\u4e00\u8d77\u5c31\u6703\u8b8a\u5f97\u66f4\u597d\u7684\u6700\u65b0\u8a6e\u91cb\u3002\u6d3b\u52d5\u5145\u6eff\u4e86\u65b0\u9bae\u6d3b\u529b\u8207\u591a\u6a23\u5316\uff0c\u4e26\u4e14\u5c07\u5728\u672a\u4f86\u5e7e\u500b\u6708\uff0c\u4ee5\u6578\u78bc\u70ba\u5148\u7684\u65b9\u5f0f\u5728\u8d85\u904e\u00a020 \u500b\u5e02\u5834\u9010\u6b65\u63a8\u51fa\uff0c\u540c\u6642\u6703\u4ee5\u793e\u4ea4\u5a92\u9ad4\u548c\u8996\u89ba\u5167\u5bb9\u4f5c\u54c1\u6253\u97ff\u982d\u70ae\uff0c\u8a72\u4f5c\u54c1\u540d\u7a31\u70ba<b>\u300c<\/b>We Do We<b>\u300d<\/b>\u3002<\/p>\n<p>\u81ea\u00a01864 \u5e74\u4ee5\u4f86\uff0cSmirnoff \u54c1\u724c\u59cb\u7d42\u9762\u5411\u6240\u6709\u4eba\u7fa4\uff0c\u5728\u6709\u4e9b\u4eba\u7a31\u4e4b\u70ba\u300c\u5feb\u6a02\u8870\u9000\u300d\u7684\u6642\u671f\uff0c\u95dc\u65bc\u5b64\u7368\u548c\u5b64\u7acb\u7684\u5831\u5c0e\u8d8a\u4f86\u8d8a\u591a<sup>2<\/sup>\uff0c\u50b3\u905e\u5c07\u4eba\u5011\u51dd\u805a\u5728\u4e00\u8d77\u4e4b\u529b\u91cf\u7684\u6700\u65b0\u95e1\u91cb\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u9069\u7576\u548c\u9069\u6642\u3002<\/p>\n<p><b>Smirnoff <\/b><b>\u5168\u7403\u54c1\u724c\u7e3d\u76e3<\/b><b>\u00a0Stephanie Jacoby <\/b><b>\u8868\u793a\uff1a<\/b><\/p>\n<p>\u300c\u5728\u6211\u5011\u4e0d\u65b7\u88ab\u544a\u77e5\u8981\u5c08\u6ce8\u65bc\u81ea\u8eab\u6642\uff0c\u5c0d\u65bc\u8b8a\u5f97\u66f4\u5f37\u5927\u4e4b\u6e34\u6c42\u4e5f\u8d8a\u4f86\u8d8a\u6e05\u6670\u3002\u5728\u300e\u6211\u884c\u6211\u7d20\u300f\u7684\u8868\u9054\u65b9\u5f0f\u5931\u53bb\u90e8\u5206\u5149\u91c7\uff0c\u800c\u4e14\u5305\u5bb9\u6027\u5728\u4e16\u754c\u5404\u5730\u5099\u53d7\u8003\u9a57\u7684\u6642\u4ee3\uff0c<b>\u300e<\/b><b>WE DO WE<\/b><b>\u300f<\/b>\u5c31\u662f\u6211\u5011\u5c0d\u5021\u5c0e\u96c6\u9ad4\u529b\u91cf\u7684\u865f\u53ec\u3002\u300d<\/p>\n<p><b>\u300c<\/b><b>WE DO WE<\/b><b>\u300d<\/b>\u662f\u00a0McCann New York \u64d4\u4efb\u00a0Smirnoff \u65b0\u4efb\u5168\u7403\u5275\u610f\u4ee3\u7406\u5546\u5f8c\u9996\u500b\u555f\u52d5\u7684\u6d3b\u52d5\uff0c\u8a72\u6d3b\u52d5\u4ee5\u96c6\u9ad4\u7cbe\u795e\u70ba\u8a2d\u8a08\u7406\u5ff5\u3002\u5728\u6d3b\u52d5\u7684\u6bcf\u500b\u63a5\u89f8\u9ede\uff0c\u5305\u62ec\u53f0\u524d\u8207\u5e55\u5f8c\uff0c<b>\u300c<\/b><b>WE DO WE<\/b><b>\u300d<\/b>\u59cb\u7d42\u90fd\u7531\u5404\u884c\u5404\u696d\u7684\u4eba\u54e1\u5171\u540c\u5275\u4f5c\u548c\u53c3\u8207\u3002<\/p>\n<p>\u4efb\u547d\u4f4d\u65bc\u502b\u6566\u548c\u6d1b\u6749\u78ef\u7684\u516c\u53f8\u00a0ManvsMachine \u6307\u63ee\u548c\u88fd\u4f5c\u6d3b\u52d5\u7684\u6838\u5fc3\u5167\u5bb9\uff0c\u4ee5\u53ca\u5728\u5ee3\u544a\u4e2d\u9078\u64c7\u591a\u5143\u5316\u7684\u6f14\u54e1\u9663\u5bb9\u4f86\u4ee3\u8868\u4eab\u53d7\u00a0Smirnoff \u7684\u5404\u985e\u4eba\u7fa4\uff0c\u5f9e\u800c\u9ad4\u73fe\u6211\u5011\u5c0d\u6b64\u7684\u627f\u8afe\u3002<\/p>\n<p>McCann New York \u5275\u610f\u7e3d\u76e3\u00a0Shayne Millington \u89e3\u91cb\u9053\uff1a<\/p>\n<p>\u300c\u5728\u6211\u5011\u958b\u59cb\u96c6\u601d\u5275\u610f\u4f86\u5448\u73fe\u300e\u6211\u5011\u300f\u9019\u4e00\u6b61\u6a02\u8a0a\u606f\u6642\uff0c\u5f88\u660e\u986f\u5275\u610f\u672c\u8eab\u61c9\u8a72\u8868\u9054\u51fa\u00a0<b>\u300e<\/b><b>WE DO WE<\/b><b>\u300f<\/b>\u3002\u6211\u5011\u8207\u00a0Smirnoff \u540c\u6a23\u76f8\u4fe1\u5305\u5bb9\u6027\u80fd\u63a8\u52d5\u5275\u610f\uff0c\u7576\u6211\u5011\u51dd\u805a\u5728\u4e00\u8d77\u3001\u4e92\u76f8\u5b78\u7fd2\u548c\u767c\u63ee\u6211\u5011\u7684\u591a\u6a23\u6027\u6642\uff0c\u5c31\u6703\u8a95\u751f\u5947\u601d\u5999\u60f3\uff0c\u5275\u9020\u51fa\u6700\u5177\u6d3b\u529b\u3001\u6700\u5f15\u4eba\u5165\u52dd\u7684\u4f5c\u54c1\u3002\u300d<\/p>\n<p>\u6b64\u5916\uff0c<b>\u300c<\/b><b>WE DO WE<\/b><b>\u300d<\/b>\u5c07\u6703\u5728\u8d85\u904e\u00a020 \u500b\u5e02\u5834\u7684\u793e\u4ea4\u5a92\u9ad4\u3001\u6236\u5916\u5ee3\u544a\u3001\u6578\u78bc\u548c\u96fb\u8996\u555f\u52d5\uff0c\u5c07\u6703\u7531\u4e00\u9805\u5a92\u9ad4\u7b56\u7565\u63a8\u52d5\uff0c\u9019\u662f\u00a0Diageo \u66f4\u5ee3\u6cdb\u9858\u666f\u7684\u4e00\u90e8\u5206\uff0c\u8a72\u9858\u666f\u662f\u6295\u8cc7\u81f4\u529b\u4f7f\u4e3b\u6d41\u5a92\u9ad4\u66f4\u5177\u591a\u6a23\u6027\u548c\u5305\u5bb9\u6027\u7684\u5e73\u53f0\u548c\u51fa\u7248\u5546<sup>[3]<\/sup>\u3002<\/p>\n<p>\u6b64\u6b21\u63a8\u51fa\u662f\u5728\u5168\u7403\u591a\u5730\uff08\u5305\u62ec\u5df4\u897f\u3001\u82f1\u570b\u3001\u54e5\u502b\u6bd4\u4e9e\u3001\u7f8e\u570b\u3001\u5370\u5ea6\u548c\u52a0\u62ff\u5927\uff09\u7684\u9a55\u50b2\u6d3b\u52d5\u4e2d\u9032\u884c\u4e86\u591a\u6b21\u54c1\u724c\u6d3b\u52d5\u7684\u57fa\u790e\u4e0a\u9032\u884c\u7684\uff0c\u5f9e\u800c\u9032\u4e00\u6b65\u978f\u56fa\u4e86\u54c1\u724c\u5c0d\u00a0LGBTQIA+ \u793e\u7fa4\u7684\u9577\u671f\u627f\u8afe\u3002<\/p>\n<p>\u5728\u672a\u4f86\u5e7e\u500b\u6708\uff0c\u6d3b\u52d5\u5c07\u7e7c\u7e8c\u767c\u5c55\uff0c\u900f\u904e\u4e00\u7cfb\u5217\u7684\u6d3b\u52d5\u3001\u5408\u4f5c\u548c\u8d0a\u52a9\uff0c\u8de8\u8db3\u97f3\u6a02\u3001\u9ad4\u80b2\u548c\u5a1b\u6a02\u7b49\u9818\u57df\uff0c\u5c55\u73fe<b>\u300c<\/b><b>WE DO WE<\/b><b>\u300d<\/b>\u7684\u96c6\u9ad4\u7cbe\u795e\uff0c\u6d3b\u52d5\u8a08\u5283\u6703\u5728\u7bc0\u65e5\u3001NFL \u8cfd\u5b63\u548c\u672a\u4f86\u7e7c\u7e8c\u9032\u884c\uff0c\u8b93 Smirnoff \u548c\u5176\u76ee\u6a19\u53d7\u773e\u4ee5\u524d\u6240\u672a\u6709\u7684\u529b\u91cf\u51dd\u805a\u5728\u4e00\u8d77\u3002<\/p>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\" class=\"prnbcc\">\n<tbody>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><sup>[1]<\/sup>\u00a0Spirits Business, Brand Champions Report 2023<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><sup>[2]<\/sup>McCann Worldgroup Truth Central, June 2023 \/\/ Cigna Well-being Survey April 2022\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><sup>[3]<\/sup>\u00a0<sup>3<\/sup>\u00a0<a href=\"https:\/\/www.diageo.com\/en\/esg\/champion-inclusion-and-diversity\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow noopener\">Diageo.com\uff1a\u5305\u5bb9\u6027\u8207\u591a\u6a23\u5316<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u5145\u6eff\u6d3b\u529b\u7684\u5168\u65b0\u6d3b\u52d5\u5c55\u793a\u4e86\u54c1\u724c\u5ba3&#8230;<\/p>\n","protected":false},"author":16,"featured_media":156556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[40567],"tags":[],"class_list":["post-156555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-40567"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smirnoff \u5168\u65b0\u5168\u7403\u54c1\u724c\u5b9a\u4f4d\u300cWE DO WE\u300d\u5021\u5c0e\u96c6\u9ad4\u6562\u65bc\u5192\u96aa\u4e4b\u529b\u91cf - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831<\/title>\n<meta name=\"description\" content=\"\u5145\u6eff\u6d3b\u529b\u7684\u5168\u65b0\u6d3b\u52d5\u5c55\u793a\u4e86\u54c1\u724c\u5ba3\u63da\u4e4b\u8c61\u5fb5\u548c\u5305\u5bb9\u7cbe\u795e\u7684\u5d84\u65b0\u8868\u9054\u65b9\u5f0f   Smirnoff launches new global campaign &#039;WE DO WE&#039; which champions the power of the collective.  \u9019\u9805\u5168\u65b0\u6d3b\u52d5\u5c55\u73fe\u4e86\u00a0Smirnoff \u5341\u591a\u5e74\u4f86\u7684\u6700\u5927\u5e73\u53f0\u8f49\u8b8a\uff0c\u4ee5\u53ca\u5c0d\u65bc\u54c1\u724c\u5805\u4fe1\u6211\u5011\u51dd\u805a\u5728\u4e00\u8d77\u5c31\u6703\u8b8a\u5f97\u66f4\u597d\u7684\u6700\u65b0\u8a6e\u91cb\u3002\u6d3b\u52d5\u5145\u6eff\u4e86\u65b0\u9bae\u6d3b\u529b\u8207\u591a\u6a23\u5316\uff0c\u4e26\u4e14\u5c07\u5728\u672a\u4f86\u5e7e\u500b\u6708\uff0c\u4ee5\u6578\u78bc\u70ba\u5148\u7684\u65b9\u5f0f\u5728\u8d85\u904e\u00a020 \u500b\u5e02\u5834\u9010\u6b65\u63a8\u51fa\uff0c\u540c\u6642\u6703\u4ee5\u793e\u4ea4\u5a92\u9ad4\u548c\u8996\u89ba\u5167\u5bb9\u4f5c\u54c1\u6253\u97ff\u982d\u70ae\uff0c\u8a72\u4f5c\u54c1\u540d\u7a31\u70ba\u300cWe Do We\u300d\u3002 \u81ea\u00a01864 \u5e74\u4ee5\u4f86\uff0cSmirnoff \u54c1\u724c\u59cb\u7d42\u9762\u5411\u6240\u6709\u4eba\u7fa4\uff0c\u5728\u6709\u4e9b\u4eba\u7a31\u4e4b\u70ba\u300c\u5feb\u6a02\u8870\u9000\u300d\u7684\u6642\u671f\uff0c\u95dc\u65bc\u5b64\u7368\u548c\u5b64\u7acb\u7684\u5831\u5c0e\u8d8a\u4f86\u8d8a\u591a2\uff0c\u50b3\u905e\u5c07\u4eba\u5011\u51dd\u805a\u5728\u4e00\u8d77\u4e4b\u529b\u91cf\u7684\u6700\u65b0\u95e1\u91cb\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u9069\u7576\u548c\u9069\u6642\u3002 Smirnoff \u5168\u7403\u54c1\u724c\u7e3d\u76e3\u00a0Stephanie Jacoby \u8868\u793a\uff1a \u300c\u5728\u6211\u5011\u4e0d\u65b7\u88ab\u544a\u77e5\u8981\u5c08\u6ce8\u65bc\u81ea\u8eab\u6642\uff0c\u5c0d\u65bc\u8b8a\u5f97\u66f4\u5f37\u5927\u4e4b\u6e34\u6c42\u4e5f\u8d8a\u4f86\u8d8a\u6e05\u6670\u3002\u5728\u300e\u6211\u884c\u6211\u7d20\u300f\u7684\u8868\u9054\u65b9\u5f0f\u5931\u53bb\u90e8\u5206\u5149\u91c7\uff0c\u800c\u4e14\u5305\u5bb9\u6027\u5728\u4e16\u754c\u5404\u5730\u5099\u53d7\u8003\u9a57\u7684\u6642\u4ee3\uff0c\u300eWE DO WE\u300f\u5c31\u662f\u6211\u5011\u5c0d\u5021\u5c0e\u96c6\u9ad4\u529b\u91cf\u7684\u865f\u53ec\u3002\u300d \u300cWE DO WE\u300d\u662f\u00a0McCann New York \u64d4\u4efb\u00a0Smirnoff \u65b0\u4efb\u5168\u7403\u5275\u610f\u4ee3\u7406\u5546\u5f8c\u9996\u500b\u555f\u52d5\u7684\u6d3b\u52d5\uff0c\u8a72\u6d3b\u52d5\u4ee5\u96c6\u9ad4\u7cbe\u795e\u70ba\u8a2d\u8a08\u7406\u5ff5\u3002\u5728\u6d3b\u52d5\u7684\u6bcf\u500b\u63a5\u89f8\u9ede\uff0c\u5305\u62ec\u53f0\u524d\u8207\u5e55\u5f8c\uff0c\u300cWE DO WE\u300d\u59cb\u7d42\u90fd\u7531\u5404\u884c\u5404\u696d\u7684\u4eba\u54e1\u5171\u540c\u5275\u4f5c\u548c\u53c3\u8207\u3002 \u4efb\u547d\u4f4d\u65bc\u502b\u6566\u548c\u6d1b\u6749\u78ef\u7684\u516c\u53f8\u00a0ManvsMachine \u6307\u63ee\u548c\u88fd\u4f5c\u6d3b\u52d5\u7684\u6838\u5fc3\u5167\u5bb9\uff0c\u4ee5\u53ca\u5728\u5ee3\u544a\u4e2d\u9078\u64c7\u591a\u5143\u5316\u7684\u6f14\u54e1\u9663\u5bb9\u4f86\u4ee3\u8868\u4eab\u53d7\u00a0Smirnoff \u7684\u5404\u985e\u4eba\u7fa4\uff0c\u5f9e\u800c\u9ad4\u73fe\u6211\u5011\u5c0d\u6b64\u7684\u627f\u8afe\u3002 McCann New York \u5275\u610f\u7e3d\u76e3\u00a0Shayne Millington \u89e3\u91cb\u9053\uff1a \u300c\u5728\u6211\u5011\u958b\u59cb\u96c6\u601d\u5275\u610f\u4f86\u5448\u73fe\u300e\u6211\u5011\u300f\u9019\u4e00\u6b61\u6a02\u8a0a\u606f\u6642\uff0c\u5f88\u660e\u986f\u5275\u610f\u672c\u8eab\u61c9\u8a72\u8868\u9054\u51fa\u00a0\u300eWE DO WE\u300f\u3002\u6211\u5011\u8207\u00a0Smirnoff \u540c\u6a23\u76f8\u4fe1\u5305\u5bb9\u6027\u80fd\u63a8\u52d5\u5275\u610f\uff0c\u7576\u6211\u5011\u51dd\u805a\u5728\u4e00\u8d77\u3001\u4e92\u76f8\u5b78\u7fd2\u548c\u767c\u63ee\u6211\u5011\u7684\u591a\u6a23\u6027\u6642\uff0c\u5c31\u6703\u8a95\u751f\u5947\u601d\u5999\u60f3\uff0c\u5275\u9020\u51fa\u6700\u5177\u6d3b\u529b\u3001\u6700\u5f15\u4eba\u5165\u52dd\u7684\u4f5c\u54c1\u3002\u300d \u6b64\u5916\uff0c\u300cWE DO WE\u300d\u5c07\u6703\u5728\u8d85\u904e\u00a020 \u500b\u5e02\u5834\u7684\u793e\u4ea4\u5a92\u9ad4\u3001\u6236\u5916\u5ee3\u544a\u3001\u6578\u78bc\u548c\u96fb\u8996\u555f\u52d5\uff0c\u5c07\u6703\u7531\u4e00\u9805\u5a92\u9ad4\u7b56\u7565\u63a8\u52d5\uff0c\u9019\u662f\u00a0Diageo \u66f4\u5ee3\u6cdb\u9858\u666f\u7684\u4e00\u90e8\u5206\uff0c\u8a72\u9858\u666f\u662f\u6295\u8cc7\u81f4\u529b\u4f7f\u4e3b\u6d41\u5a92\u9ad4\u66f4\u5177\u591a\u6a23\u6027\u548c\u5305\u5bb9\u6027\u7684\u5e73\u53f0\u548c\u51fa\u7248\u5546\u3002 \u6b64\u6b21\u63a8\u51fa\u662f\u5728\u5168\u7403\u591a\u5730\uff08\u5305\u62ec\u5df4\u897f\u3001\u82f1\u570b\u3001\u54e5\u502b\u6bd4\u4e9e\u3001\u7f8e\u570b\u3001\u5370\u5ea6\u548c\u52a0\u62ff\u5927\uff09\u7684\u9a55\u50b2\u6d3b\u52d5\u4e2d\u9032\u884c\u4e86\u591a\u6b21\u54c1\u724c\u6d3b\u52d5\u7684\u57fa\u790e\u4e0a\u9032\u884c\u7684\uff0c\u5f9e\u800c\u9032\u4e00\u6b65\u978f\u56fa\u4e86\u54c1\u724c\u5c0d\u00a0LGBTQIA+ \u793e\u7fa4\u7684\u9577\u671f\u627f\u8afe\u3002 \u5728\u672a\u4f86\u5e7e\u500b\u6708\uff0c\u6d3b\u52d5\u5c07\u7e7c\u7e8c\u767c\u5c55\uff0c\u900f\u904e\u4e00\u7cfb\u5217\u7684\u6d3b\u52d5\u3001\u5408\u4f5c\u548c\u8d0a\u52a9\uff0c\u8de8\u8db3\u97f3\u6a02\u3001\u9ad4\u80b2\u548c\u5a1b\u6a02\u7b49\u9818\u57df\uff0c\u5c55\u73fe\u300cWE DO WE\u300d\u7684\u96c6\u9ad4\u7cbe\u795e\uff0c\u6d3b\u52d5\u8a08\u5283\u6703\u5728\u7bc0\u65e5\u3001NFL \u8cfd\u5b63\u548c\u672a\u4f86\u7e7c\u7e8c\u9032\u884c\uff0c\u8b93 Smirnoff \u548c\u5176\u76ee\u6a19\u53d7\u773e\u4ee5\u524d\u6240\u672a\u6709\u7684\u529b\u91cf\u51dd\u805a\u5728\u4e00\u8d77\u3002   \u00a0Spirits Business, Brand Champions Report 2023   McCann Worldgroup Truth Central, June 2023 \/\/ Cigna Well-being Survey April 2022\u00a0   \u00a03\u00a0Diageo.com\uff1a\u5305\u5bb9\u6027\u8207\u591a\u6a23\u5316    \u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingtungtimes.com.tw\/?p=156555\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smirnoff \u5168\u65b0\u5168\u7403\u54c1\u724c\u5b9a\u4f4d\u300cWE DO WE\u300d\u5021\u5c0e\u96c6\u9ad4\u6562\u65bc\u5192\u96aa\u4e4b\u529b\u91cf - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"og:description\" content=\"\u5145\u6eff\u6d3b\u529b\u7684\u5168\u65b0\u6d3b\u52d5\u5c55\u793a\u4e86\u54c1\u724c\u5ba3\u63da\u4e4b\u8c61\u5fb5\u548c\u5305\u5bb9\u7cbe\u795e\u7684\u5d84\u65b0\u8868\u9054\u65b9\u5f0f   Smirnoff launches new global campaign &#039;WE DO WE&#039; which champions the power of the collective.  \u9019\u9805\u5168\u65b0\u6d3b\u52d5\u5c55\u73fe\u4e86\u00a0Smirnoff \u5341\u591a\u5e74\u4f86\u7684\u6700\u5927\u5e73\u53f0\u8f49\u8b8a\uff0c\u4ee5\u53ca\u5c0d\u65bc\u54c1\u724c\u5805\u4fe1\u6211\u5011\u51dd\u805a\u5728\u4e00\u8d77\u5c31\u6703\u8b8a\u5f97\u66f4\u597d\u7684\u6700\u65b0\u8a6e\u91cb\u3002\u6d3b\u52d5\u5145\u6eff\u4e86\u65b0\u9bae\u6d3b\u529b\u8207\u591a\u6a23\u5316\uff0c\u4e26\u4e14\u5c07\u5728\u672a\u4f86\u5e7e\u500b\u6708\uff0c\u4ee5\u6578\u78bc\u70ba\u5148\u7684\u65b9\u5f0f\u5728\u8d85\u904e\u00a020 \u500b\u5e02\u5834\u9010\u6b65\u63a8\u51fa\uff0c\u540c\u6642\u6703\u4ee5\u793e\u4ea4\u5a92\u9ad4\u548c\u8996\u89ba\u5167\u5bb9\u4f5c\u54c1\u6253\u97ff\u982d\u70ae\uff0c\u8a72\u4f5c\u54c1\u540d\u7a31\u70ba\u300cWe Do We\u300d\u3002 \u81ea\u00a01864 \u5e74\u4ee5\u4f86\uff0cSmirnoff \u54c1\u724c\u59cb\u7d42\u9762\u5411\u6240\u6709\u4eba\u7fa4\uff0c\u5728\u6709\u4e9b\u4eba\u7a31\u4e4b\u70ba\u300c\u5feb\u6a02\u8870\u9000\u300d\u7684\u6642\u671f\uff0c\u95dc\u65bc\u5b64\u7368\u548c\u5b64\u7acb\u7684\u5831\u5c0e\u8d8a\u4f86\u8d8a\u591a2\uff0c\u50b3\u905e\u5c07\u4eba\u5011\u51dd\u805a\u5728\u4e00\u8d77\u4e4b\u529b\u91cf\u7684\u6700\u65b0\u95e1\u91cb\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u9069\u7576\u548c\u9069\u6642\u3002 Smirnoff \u5168\u7403\u54c1\u724c\u7e3d\u76e3\u00a0Stephanie Jacoby \u8868\u793a\uff1a \u300c\u5728\u6211\u5011\u4e0d\u65b7\u88ab\u544a\u77e5\u8981\u5c08\u6ce8\u65bc\u81ea\u8eab\u6642\uff0c\u5c0d\u65bc\u8b8a\u5f97\u66f4\u5f37\u5927\u4e4b\u6e34\u6c42\u4e5f\u8d8a\u4f86\u8d8a\u6e05\u6670\u3002\u5728\u300e\u6211\u884c\u6211\u7d20\u300f\u7684\u8868\u9054\u65b9\u5f0f\u5931\u53bb\u90e8\u5206\u5149\u91c7\uff0c\u800c\u4e14\u5305\u5bb9\u6027\u5728\u4e16\u754c\u5404\u5730\u5099\u53d7\u8003\u9a57\u7684\u6642\u4ee3\uff0c\u300eWE DO WE\u300f\u5c31\u662f\u6211\u5011\u5c0d\u5021\u5c0e\u96c6\u9ad4\u529b\u91cf\u7684\u865f\u53ec\u3002\u300d \u300cWE DO WE\u300d\u662f\u00a0McCann New York \u64d4\u4efb\u00a0Smirnoff \u65b0\u4efb\u5168\u7403\u5275\u610f\u4ee3\u7406\u5546\u5f8c\u9996\u500b\u555f\u52d5\u7684\u6d3b\u52d5\uff0c\u8a72\u6d3b\u52d5\u4ee5\u96c6\u9ad4\u7cbe\u795e\u70ba\u8a2d\u8a08\u7406\u5ff5\u3002\u5728\u6d3b\u52d5\u7684\u6bcf\u500b\u63a5\u89f8\u9ede\uff0c\u5305\u62ec\u53f0\u524d\u8207\u5e55\u5f8c\uff0c\u300cWE DO WE\u300d\u59cb\u7d42\u90fd\u7531\u5404\u884c\u5404\u696d\u7684\u4eba\u54e1\u5171\u540c\u5275\u4f5c\u548c\u53c3\u8207\u3002 \u4efb\u547d\u4f4d\u65bc\u502b\u6566\u548c\u6d1b\u6749\u78ef\u7684\u516c\u53f8\u00a0ManvsMachine \u6307\u63ee\u548c\u88fd\u4f5c\u6d3b\u52d5\u7684\u6838\u5fc3\u5167\u5bb9\uff0c\u4ee5\u53ca\u5728\u5ee3\u544a\u4e2d\u9078\u64c7\u591a\u5143\u5316\u7684\u6f14\u54e1\u9663\u5bb9\u4f86\u4ee3\u8868\u4eab\u53d7\u00a0Smirnoff \u7684\u5404\u985e\u4eba\u7fa4\uff0c\u5f9e\u800c\u9ad4\u73fe\u6211\u5011\u5c0d\u6b64\u7684\u627f\u8afe\u3002 McCann New York \u5275\u610f\u7e3d\u76e3\u00a0Shayne Millington \u89e3\u91cb\u9053\uff1a \u300c\u5728\u6211\u5011\u958b\u59cb\u96c6\u601d\u5275\u610f\u4f86\u5448\u73fe\u300e\u6211\u5011\u300f\u9019\u4e00\u6b61\u6a02\u8a0a\u606f\u6642\uff0c\u5f88\u660e\u986f\u5275\u610f\u672c\u8eab\u61c9\u8a72\u8868\u9054\u51fa\u00a0\u300eWE DO WE\u300f\u3002\u6211\u5011\u8207\u00a0Smirnoff \u540c\u6a23\u76f8\u4fe1\u5305\u5bb9\u6027\u80fd\u63a8\u52d5\u5275\u610f\uff0c\u7576\u6211\u5011\u51dd\u805a\u5728\u4e00\u8d77\u3001\u4e92\u76f8\u5b78\u7fd2\u548c\u767c\u63ee\u6211\u5011\u7684\u591a\u6a23\u6027\u6642\uff0c\u5c31\u6703\u8a95\u751f\u5947\u601d\u5999\u60f3\uff0c\u5275\u9020\u51fa\u6700\u5177\u6d3b\u529b\u3001\u6700\u5f15\u4eba\u5165\u52dd\u7684\u4f5c\u54c1\u3002\u300d \u6b64\u5916\uff0c\u300cWE DO WE\u300d\u5c07\u6703\u5728\u8d85\u904e\u00a020 \u500b\u5e02\u5834\u7684\u793e\u4ea4\u5a92\u9ad4\u3001\u6236\u5916\u5ee3\u544a\u3001\u6578\u78bc\u548c\u96fb\u8996\u555f\u52d5\uff0c\u5c07\u6703\u7531\u4e00\u9805\u5a92\u9ad4\u7b56\u7565\u63a8\u52d5\uff0c\u9019\u662f\u00a0Diageo \u66f4\u5ee3\u6cdb\u9858\u666f\u7684\u4e00\u90e8\u5206\uff0c\u8a72\u9858\u666f\u662f\u6295\u8cc7\u81f4\u529b\u4f7f\u4e3b\u6d41\u5a92\u9ad4\u66f4\u5177\u591a\u6a23\u6027\u548c\u5305\u5bb9\u6027\u7684\u5e73\u53f0\u548c\u51fa\u7248\u5546\u3002 \u6b64\u6b21\u63a8\u51fa\u662f\u5728\u5168\u7403\u591a\u5730\uff08\u5305\u62ec\u5df4\u897f\u3001\u82f1\u570b\u3001\u54e5\u502b\u6bd4\u4e9e\u3001\u7f8e\u570b\u3001\u5370\u5ea6\u548c\u52a0\u62ff\u5927\uff09\u7684\u9a55\u50b2\u6d3b\u52d5\u4e2d\u9032\u884c\u4e86\u591a\u6b21\u54c1\u724c\u6d3b\u52d5\u7684\u57fa\u790e\u4e0a\u9032\u884c\u7684\uff0c\u5f9e\u800c\u9032\u4e00\u6b65\u978f\u56fa\u4e86\u54c1\u724c\u5c0d\u00a0LGBTQIA+ \u793e\u7fa4\u7684\u9577\u671f\u627f\u8afe\u3002 \u5728\u672a\u4f86\u5e7e\u500b\u6708\uff0c\u6d3b\u52d5\u5c07\u7e7c\u7e8c\u767c\u5c55\uff0c\u900f\u904e\u4e00\u7cfb\u5217\u7684\u6d3b\u52d5\u3001\u5408\u4f5c\u548c\u8d0a\u52a9\uff0c\u8de8\u8db3\u97f3\u6a02\u3001\u9ad4\u80b2\u548c\u5a1b\u6a02\u7b49\u9818\u57df\uff0c\u5c55\u73fe\u300cWE DO WE\u300d\u7684\u96c6\u9ad4\u7cbe\u795e\uff0c\u6d3b\u52d5\u8a08\u5283\u6703\u5728\u7bc0\u65e5\u3001NFL \u8cfd\u5b63\u548c\u672a\u4f86\u7e7c\u7e8c\u9032\u884c\uff0c\u8b93 Smirnoff \u548c\u5176\u76ee\u6a19\u53d7\u773e\u4ee5\u524d\u6240\u672a\u6709\u7684\u529b\u91cf\u51dd\u805a\u5728\u4e00\u8d77\u3002   \u00a0Spirits Business, Brand Champions Report 2023   McCann Worldgroup Truth Central, June 2023 \/\/ Cigna Well-being Survey April 2022\u00a0   \u00a03\u00a0Diageo.com\uff1a\u5305\u5bb9\u6027\u8207\u591a\u6a23\u5316    \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingtungtimes.com.tw\/?p=156555\" \/>\n<meta property=\"og:site_name\" content=\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pingtungnews\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-15T09:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/06\/Smirnoff_We_Do_We.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u7f8e\u901a\u793e\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u7f8e\u901a\u793e\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=156555#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=156555\"},\"author\":{\"name\":\"\u7f8e\u901a\u793e\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/person\\\/683b937f29ec1537972f6c41e22a2cf3\"},\"headline\":\"Smirnoff \u5168\u65b0\u5168\u7403\u54c1\u724c\u5b9a\u4f4d\u300cWE DO WE\u300d\u5021\u5c0e\u96c6\u9ad4\u6562\u65bc\u5192\u96aa\u4e4b\u529b\u91cf\",\"datePublished\":\"2023-06-15T09:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=156555\"},\"wordCount\":77,\"publisher\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=156555#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Smirnoff_We_Do_We.jpg\",\"articleSection\":[\"\u7f8e\u901a\u793e\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=156555\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=156555\",\"name\":\"Smirnoff \u5168\u65b0\u5168\u7403\u54c1\u724c\u5b9a\u4f4d\u300cWE DO WE\u300d\u5021\u5c0e\u96c6\u9ad4\u6562\u65bc\u5192\u96aa\u4e4b\u529b\u91cf - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=156555#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=156555#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Smirnoff_We_Do_We.jpg\",\"datePublished\":\"2023-06-15T09:00:00+00:00\",\"description\":\"\u5145\u6eff\u6d3b\u529b\u7684\u5168\u65b0\u6d3b\u52d5\u5c55\u793a\u4e86\u54c1\u724c\u5ba3\u63da\u4e4b\u8c61\u5fb5\u548c\u5305\u5bb9\u7cbe\u795e\u7684\u5d84\u65b0\u8868\u9054\u65b9\u5f0f Smirnoff launches new global campaign 'WE DO WE' which champions the power of the collective. \u9019\u9805\u5168\u65b0\u6d3b\u52d5\u5c55\u73fe\u4e86\u00a0Smirnoff \u5341\u591a\u5e74\u4f86\u7684\u6700\u5927\u5e73\u53f0\u8f49\u8b8a\uff0c\u4ee5\u53ca\u5c0d\u65bc\u54c1\u724c\u5805\u4fe1\u6211\u5011\u51dd\u805a\u5728\u4e00\u8d77\u5c31\u6703\u8b8a\u5f97\u66f4\u597d\u7684\u6700\u65b0\u8a6e\u91cb\u3002\u6d3b\u52d5\u5145\u6eff\u4e86\u65b0\u9bae\u6d3b\u529b\u8207\u591a\u6a23\u5316\uff0c\u4e26\u4e14\u5c07\u5728\u672a\u4f86\u5e7e\u500b\u6708\uff0c\u4ee5\u6578\u78bc\u70ba\u5148\u7684\u65b9\u5f0f\u5728\u8d85\u904e\u00a020 \u500b\u5e02\u5834\u9010\u6b65\u63a8\u51fa\uff0c\u540c\u6642\u6703\u4ee5\u793e\u4ea4\u5a92\u9ad4\u548c\u8996\u89ba\u5167\u5bb9\u4f5c\u54c1\u6253\u97ff\u982d\u70ae\uff0c\u8a72\u4f5c\u54c1\u540d\u7a31\u70ba\u300cWe Do We\u300d\u3002 \u81ea\u00a01864 \u5e74\u4ee5\u4f86\uff0cSmirnoff \u54c1\u724c\u59cb\u7d42\u9762\u5411\u6240\u6709\u4eba\u7fa4\uff0c\u5728\u6709\u4e9b\u4eba\u7a31\u4e4b\u70ba\u300c\u5feb\u6a02\u8870\u9000\u300d\u7684\u6642\u671f\uff0c\u95dc\u65bc\u5b64\u7368\u548c\u5b64\u7acb\u7684\u5831\u5c0e\u8d8a\u4f86\u8d8a\u591a2\uff0c\u50b3\u905e\u5c07\u4eba\u5011\u51dd\u805a\u5728\u4e00\u8d77\u4e4b\u529b\u91cf\u7684\u6700\u65b0\u95e1\u91cb\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u9069\u7576\u548c\u9069\u6642\u3002 Smirnoff \u5168\u7403\u54c1\u724c\u7e3d\u76e3\u00a0Stephanie Jacoby \u8868\u793a\uff1a \u300c\u5728\u6211\u5011\u4e0d\u65b7\u88ab\u544a\u77e5\u8981\u5c08\u6ce8\u65bc\u81ea\u8eab\u6642\uff0c\u5c0d\u65bc\u8b8a\u5f97\u66f4\u5f37\u5927\u4e4b\u6e34\u6c42\u4e5f\u8d8a\u4f86\u8d8a\u6e05\u6670\u3002\u5728\u300e\u6211\u884c\u6211\u7d20\u300f\u7684\u8868\u9054\u65b9\u5f0f\u5931\u53bb\u90e8\u5206\u5149\u91c7\uff0c\u800c\u4e14\u5305\u5bb9\u6027\u5728\u4e16\u754c\u5404\u5730\u5099\u53d7\u8003\u9a57\u7684\u6642\u4ee3\uff0c\u300eWE DO WE\u300f\u5c31\u662f\u6211\u5011\u5c0d\u5021\u5c0e\u96c6\u9ad4\u529b\u91cf\u7684\u865f\u53ec\u3002\u300d \u300cWE DO WE\u300d\u662f\u00a0McCann New York \u64d4\u4efb\u00a0Smirnoff \u65b0\u4efb\u5168\u7403\u5275\u610f\u4ee3\u7406\u5546\u5f8c\u9996\u500b\u555f\u52d5\u7684\u6d3b\u52d5\uff0c\u8a72\u6d3b\u52d5\u4ee5\u96c6\u9ad4\u7cbe\u795e\u70ba\u8a2d\u8a08\u7406\u5ff5\u3002\u5728\u6d3b\u52d5\u7684\u6bcf\u500b\u63a5\u89f8\u9ede\uff0c\u5305\u62ec\u53f0\u524d\u8207\u5e55\u5f8c\uff0c\u300cWE DO WE\u300d\u59cb\u7d42\u90fd\u7531\u5404\u884c\u5404\u696d\u7684\u4eba\u54e1\u5171\u540c\u5275\u4f5c\u548c\u53c3\u8207\u3002 \u4efb\u547d\u4f4d\u65bc\u502b\u6566\u548c\u6d1b\u6749\u78ef\u7684\u516c\u53f8\u00a0ManvsMachine \u6307\u63ee\u548c\u88fd\u4f5c\u6d3b\u52d5\u7684\u6838\u5fc3\u5167\u5bb9\uff0c\u4ee5\u53ca\u5728\u5ee3\u544a\u4e2d\u9078\u64c7\u591a\u5143\u5316\u7684\u6f14\u54e1\u9663\u5bb9\u4f86\u4ee3\u8868\u4eab\u53d7\u00a0Smirnoff \u7684\u5404\u985e\u4eba\u7fa4\uff0c\u5f9e\u800c\u9ad4\u73fe\u6211\u5011\u5c0d\u6b64\u7684\u627f\u8afe\u3002 McCann New York \u5275\u610f\u7e3d\u76e3\u00a0Shayne Millington \u89e3\u91cb\u9053\uff1a \u300c\u5728\u6211\u5011\u958b\u59cb\u96c6\u601d\u5275\u610f\u4f86\u5448\u73fe\u300e\u6211\u5011\u300f\u9019\u4e00\u6b61\u6a02\u8a0a\u606f\u6642\uff0c\u5f88\u660e\u986f\u5275\u610f\u672c\u8eab\u61c9\u8a72\u8868\u9054\u51fa\u00a0\u300eWE DO WE\u300f\u3002\u6211\u5011\u8207\u00a0Smirnoff \u540c\u6a23\u76f8\u4fe1\u5305\u5bb9\u6027\u80fd\u63a8\u52d5\u5275\u610f\uff0c\u7576\u6211\u5011\u51dd\u805a\u5728\u4e00\u8d77\u3001\u4e92\u76f8\u5b78\u7fd2\u548c\u767c\u63ee\u6211\u5011\u7684\u591a\u6a23\u6027\u6642\uff0c\u5c31\u6703\u8a95\u751f\u5947\u601d\u5999\u60f3\uff0c\u5275\u9020\u51fa\u6700\u5177\u6d3b\u529b\u3001\u6700\u5f15\u4eba\u5165\u52dd\u7684\u4f5c\u54c1\u3002\u300d \u6b64\u5916\uff0c\u300cWE DO WE\u300d\u5c07\u6703\u5728\u8d85\u904e\u00a020 \u500b\u5e02\u5834\u7684\u793e\u4ea4\u5a92\u9ad4\u3001\u6236\u5916\u5ee3\u544a\u3001\u6578\u78bc\u548c\u96fb\u8996\u555f\u52d5\uff0c\u5c07\u6703\u7531\u4e00\u9805\u5a92\u9ad4\u7b56\u7565\u63a8\u52d5\uff0c\u9019\u662f\u00a0Diageo \u66f4\u5ee3\u6cdb\u9858\u666f\u7684\u4e00\u90e8\u5206\uff0c\u8a72\u9858\u666f\u662f\u6295\u8cc7\u81f4\u529b\u4f7f\u4e3b\u6d41\u5a92\u9ad4\u66f4\u5177\u591a\u6a23\u6027\u548c\u5305\u5bb9\u6027\u7684\u5e73\u53f0\u548c\u51fa\u7248\u5546\u3002 \u6b64\u6b21\u63a8\u51fa\u662f\u5728\u5168\u7403\u591a\u5730\uff08\u5305\u62ec\u5df4\u897f\u3001\u82f1\u570b\u3001\u54e5\u502b\u6bd4\u4e9e\u3001\u7f8e\u570b\u3001\u5370\u5ea6\u548c\u52a0\u62ff\u5927\uff09\u7684\u9a55\u50b2\u6d3b\u52d5\u4e2d\u9032\u884c\u4e86\u591a\u6b21\u54c1\u724c\u6d3b\u52d5\u7684\u57fa\u790e\u4e0a\u9032\u884c\u7684\uff0c\u5f9e\u800c\u9032\u4e00\u6b65\u978f\u56fa\u4e86\u54c1\u724c\u5c0d\u00a0LGBTQIA+ \u793e\u7fa4\u7684\u9577\u671f\u627f\u8afe\u3002 \u5728\u672a\u4f86\u5e7e\u500b\u6708\uff0c\u6d3b\u52d5\u5c07\u7e7c\u7e8c\u767c\u5c55\uff0c\u900f\u904e\u4e00\u7cfb\u5217\u7684\u6d3b\u52d5\u3001\u5408\u4f5c\u548c\u8d0a\u52a9\uff0c\u8de8\u8db3\u97f3\u6a02\u3001\u9ad4\u80b2\u548c\u5a1b\u6a02\u7b49\u9818\u57df\uff0c\u5c55\u73fe\u300cWE DO WE\u300d\u7684\u96c6\u9ad4\u7cbe\u795e\uff0c\u6d3b\u52d5\u8a08\u5283\u6703\u5728\u7bc0\u65e5\u3001NFL \u8cfd\u5b63\u548c\u672a\u4f86\u7e7c\u7e8c\u9032\u884c\uff0c\u8b93 Smirnoff \u548c\u5176\u76ee\u6a19\u53d7\u773e\u4ee5\u524d\u6240\u672a\u6709\u7684\u529b\u91cf\u51dd\u805a\u5728\u4e00\u8d77\u3002 \u00a0Spirits Business, Brand Champions Report 2023 McCann Worldgroup Truth Central, June 2023 \\\/\\\/ Cigna Well-being Survey April 2022\u00a0 \u00a03\u00a0Diageo.com\uff1a\u5305\u5bb9\u6027\u8207\u591a\u6a23\u5316 \u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=156555#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=156555\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=156555#primaryimage\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Smirnoff_We_Do_We.jpg\",\"contentUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Smirnoff_We_Do_We.jpg\",\"width\":400,\"height\":225},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?p=156555#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9801\",\"item\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Smirnoff \u5168\u65b0\u5168\u7403\u54c1\u724c\u5b9a\u4f4d\u300cWE DO WE\u300d\u5021\u5c0e\u96c6\u9ad4\u6562\u65bc\u5192\u96aa\u4e4b\u529b\u91cf\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#website\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/\",\"name\":\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\",\"description\":\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831PingtungTimes\uff0c\u6700\u95dc\u5fc3\u5728\u5730\u7684\u5a92\u9ad4\",\"publisher\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#organization\",\"name\":\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/logo-150.png\",\"contentUrl\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/logo-150.png\",\"width\":150,\"height\":150,\"caption\":\"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831\"},\"image\":{\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pingtungnews\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/#\\\/schema\\\/person\\\/683b937f29ec1537972f6c41e22a2cf3\",\"name\":\"\u7f8e\u901a\u793e\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c21e24ce33ca5d4572e343395adac2bbef44ff7035a74ea2cab2443c7f0a5f3?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c21e24ce33ca5d4572e343395adac2bbef44ff7035a74ea2cab2443c7f0a5f3?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c21e24ce33ca5d4572e343395adac2bbef44ff7035a74ea2cab2443c7f0a5f3?s=96&d=blank&r=g\",\"caption\":\"\u7f8e\u901a\u793e\"},\"url\":\"https:\\\/\\\/pingtungtimes.com.tw\\\/?author=16\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Smirnoff \u5168\u65b0\u5168\u7403\u54c1\u724c\u5b9a\u4f4d\u300cWE DO WE\u300d\u5021\u5c0e\u96c6\u9ad4\u6562\u65bc\u5192\u96aa\u4e4b\u529b\u91cf - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","description":"\u5145\u6eff\u6d3b\u529b\u7684\u5168\u65b0\u6d3b\u52d5\u5c55\u793a\u4e86\u54c1\u724c\u5ba3\u63da\u4e4b\u8c61\u5fb5\u548c\u5305\u5bb9\u7cbe\u795e\u7684\u5d84\u65b0\u8868\u9054\u65b9\u5f0f   Smirnoff launches new global campaign 'WE DO WE' which champions the power of the collective.  \u9019\u9805\u5168\u65b0\u6d3b\u52d5\u5c55\u73fe\u4e86\u00a0Smirnoff \u5341\u591a\u5e74\u4f86\u7684\u6700\u5927\u5e73\u53f0\u8f49\u8b8a\uff0c\u4ee5\u53ca\u5c0d\u65bc\u54c1\u724c\u5805\u4fe1\u6211\u5011\u51dd\u805a\u5728\u4e00\u8d77\u5c31\u6703\u8b8a\u5f97\u66f4\u597d\u7684\u6700\u65b0\u8a6e\u91cb\u3002\u6d3b\u52d5\u5145\u6eff\u4e86\u65b0\u9bae\u6d3b\u529b\u8207\u591a\u6a23\u5316\uff0c\u4e26\u4e14\u5c07\u5728\u672a\u4f86\u5e7e\u500b\u6708\uff0c\u4ee5\u6578\u78bc\u70ba\u5148\u7684\u65b9\u5f0f\u5728\u8d85\u904e\u00a020 \u500b\u5e02\u5834\u9010\u6b65\u63a8\u51fa\uff0c\u540c\u6642\u6703\u4ee5\u793e\u4ea4\u5a92\u9ad4\u548c\u8996\u89ba\u5167\u5bb9\u4f5c\u54c1\u6253\u97ff\u982d\u70ae\uff0c\u8a72\u4f5c\u54c1\u540d\u7a31\u70ba\u300cWe Do We\u300d\u3002 \u81ea\u00a01864 \u5e74\u4ee5\u4f86\uff0cSmirnoff \u54c1\u724c\u59cb\u7d42\u9762\u5411\u6240\u6709\u4eba\u7fa4\uff0c\u5728\u6709\u4e9b\u4eba\u7a31\u4e4b\u70ba\u300c\u5feb\u6a02\u8870\u9000\u300d\u7684\u6642\u671f\uff0c\u95dc\u65bc\u5b64\u7368\u548c\u5b64\u7acb\u7684\u5831\u5c0e\u8d8a\u4f86\u8d8a\u591a2\uff0c\u50b3\u905e\u5c07\u4eba\u5011\u51dd\u805a\u5728\u4e00\u8d77\u4e4b\u529b\u91cf\u7684\u6700\u65b0\u95e1\u91cb\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u9069\u7576\u548c\u9069\u6642\u3002 Smirnoff \u5168\u7403\u54c1\u724c\u7e3d\u76e3\u00a0Stephanie Jacoby \u8868\u793a\uff1a \u300c\u5728\u6211\u5011\u4e0d\u65b7\u88ab\u544a\u77e5\u8981\u5c08\u6ce8\u65bc\u81ea\u8eab\u6642\uff0c\u5c0d\u65bc\u8b8a\u5f97\u66f4\u5f37\u5927\u4e4b\u6e34\u6c42\u4e5f\u8d8a\u4f86\u8d8a\u6e05\u6670\u3002\u5728\u300e\u6211\u884c\u6211\u7d20\u300f\u7684\u8868\u9054\u65b9\u5f0f\u5931\u53bb\u90e8\u5206\u5149\u91c7\uff0c\u800c\u4e14\u5305\u5bb9\u6027\u5728\u4e16\u754c\u5404\u5730\u5099\u53d7\u8003\u9a57\u7684\u6642\u4ee3\uff0c\u300eWE DO WE\u300f\u5c31\u662f\u6211\u5011\u5c0d\u5021\u5c0e\u96c6\u9ad4\u529b\u91cf\u7684\u865f\u53ec\u3002\u300d \u300cWE DO WE\u300d\u662f\u00a0McCann New York \u64d4\u4efb\u00a0Smirnoff \u65b0\u4efb\u5168\u7403\u5275\u610f\u4ee3\u7406\u5546\u5f8c\u9996\u500b\u555f\u52d5\u7684\u6d3b\u52d5\uff0c\u8a72\u6d3b\u52d5\u4ee5\u96c6\u9ad4\u7cbe\u795e\u70ba\u8a2d\u8a08\u7406\u5ff5\u3002\u5728\u6d3b\u52d5\u7684\u6bcf\u500b\u63a5\u89f8\u9ede\uff0c\u5305\u62ec\u53f0\u524d\u8207\u5e55\u5f8c\uff0c\u300cWE DO WE\u300d\u59cb\u7d42\u90fd\u7531\u5404\u884c\u5404\u696d\u7684\u4eba\u54e1\u5171\u540c\u5275\u4f5c\u548c\u53c3\u8207\u3002 \u4efb\u547d\u4f4d\u65bc\u502b\u6566\u548c\u6d1b\u6749\u78ef\u7684\u516c\u53f8\u00a0ManvsMachine \u6307\u63ee\u548c\u88fd\u4f5c\u6d3b\u52d5\u7684\u6838\u5fc3\u5167\u5bb9\uff0c\u4ee5\u53ca\u5728\u5ee3\u544a\u4e2d\u9078\u64c7\u591a\u5143\u5316\u7684\u6f14\u54e1\u9663\u5bb9\u4f86\u4ee3\u8868\u4eab\u53d7\u00a0Smirnoff \u7684\u5404\u985e\u4eba\u7fa4\uff0c\u5f9e\u800c\u9ad4\u73fe\u6211\u5011\u5c0d\u6b64\u7684\u627f\u8afe\u3002 McCann New York \u5275\u610f\u7e3d\u76e3\u00a0Shayne Millington \u89e3\u91cb\u9053\uff1a \u300c\u5728\u6211\u5011\u958b\u59cb\u96c6\u601d\u5275\u610f\u4f86\u5448\u73fe\u300e\u6211\u5011\u300f\u9019\u4e00\u6b61\u6a02\u8a0a\u606f\u6642\uff0c\u5f88\u660e\u986f\u5275\u610f\u672c\u8eab\u61c9\u8a72\u8868\u9054\u51fa\u00a0\u300eWE DO WE\u300f\u3002\u6211\u5011\u8207\u00a0Smirnoff \u540c\u6a23\u76f8\u4fe1\u5305\u5bb9\u6027\u80fd\u63a8\u52d5\u5275\u610f\uff0c\u7576\u6211\u5011\u51dd\u805a\u5728\u4e00\u8d77\u3001\u4e92\u76f8\u5b78\u7fd2\u548c\u767c\u63ee\u6211\u5011\u7684\u591a\u6a23\u6027\u6642\uff0c\u5c31\u6703\u8a95\u751f\u5947\u601d\u5999\u60f3\uff0c\u5275\u9020\u51fa\u6700\u5177\u6d3b\u529b\u3001\u6700\u5f15\u4eba\u5165\u52dd\u7684\u4f5c\u54c1\u3002\u300d \u6b64\u5916\uff0c\u300cWE DO WE\u300d\u5c07\u6703\u5728\u8d85\u904e\u00a020 \u500b\u5e02\u5834\u7684\u793e\u4ea4\u5a92\u9ad4\u3001\u6236\u5916\u5ee3\u544a\u3001\u6578\u78bc\u548c\u96fb\u8996\u555f\u52d5\uff0c\u5c07\u6703\u7531\u4e00\u9805\u5a92\u9ad4\u7b56\u7565\u63a8\u52d5\uff0c\u9019\u662f\u00a0Diageo \u66f4\u5ee3\u6cdb\u9858\u666f\u7684\u4e00\u90e8\u5206\uff0c\u8a72\u9858\u666f\u662f\u6295\u8cc7\u81f4\u529b\u4f7f\u4e3b\u6d41\u5a92\u9ad4\u66f4\u5177\u591a\u6a23\u6027\u548c\u5305\u5bb9\u6027\u7684\u5e73\u53f0\u548c\u51fa\u7248\u5546\u3002 \u6b64\u6b21\u63a8\u51fa\u662f\u5728\u5168\u7403\u591a\u5730\uff08\u5305\u62ec\u5df4\u897f\u3001\u82f1\u570b\u3001\u54e5\u502b\u6bd4\u4e9e\u3001\u7f8e\u570b\u3001\u5370\u5ea6\u548c\u52a0\u62ff\u5927\uff09\u7684\u9a55\u50b2\u6d3b\u52d5\u4e2d\u9032\u884c\u4e86\u591a\u6b21\u54c1\u724c\u6d3b\u52d5\u7684\u57fa\u790e\u4e0a\u9032\u884c\u7684\uff0c\u5f9e\u800c\u9032\u4e00\u6b65\u978f\u56fa\u4e86\u54c1\u724c\u5c0d\u00a0LGBTQIA+ \u793e\u7fa4\u7684\u9577\u671f\u627f\u8afe\u3002 \u5728\u672a\u4f86\u5e7e\u500b\u6708\uff0c\u6d3b\u52d5\u5c07\u7e7c\u7e8c\u767c\u5c55\uff0c\u900f\u904e\u4e00\u7cfb\u5217\u7684\u6d3b\u52d5\u3001\u5408\u4f5c\u548c\u8d0a\u52a9\uff0c\u8de8\u8db3\u97f3\u6a02\u3001\u9ad4\u80b2\u548c\u5a1b\u6a02\u7b49\u9818\u57df\uff0c\u5c55\u73fe\u300cWE DO WE\u300d\u7684\u96c6\u9ad4\u7cbe\u795e\uff0c\u6d3b\u52d5\u8a08\u5283\u6703\u5728\u7bc0\u65e5\u3001NFL \u8cfd\u5b63\u548c\u672a\u4f86\u7e7c\u7e8c\u9032\u884c\uff0c\u8b93 Smirnoff \u548c\u5176\u76ee\u6a19\u53d7\u773e\u4ee5\u524d\u6240\u672a\u6709\u7684\u529b\u91cf\u51dd\u805a\u5728\u4e00\u8d77\u3002   \u00a0Spirits Business, Brand Champions Report 2023   McCann Worldgroup Truth Central, June 2023 \/\/ Cigna Well-being Survey April 2022\u00a0   \u00a03\u00a0Diageo.com\uff1a\u5305\u5bb9\u6027\u8207\u591a\u6a23\u5316    \u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingtungtimes.com.tw\/?p=156555","og_locale":"zh_TW","og_type":"article","og_title":"Smirnoff \u5168\u65b0\u5168\u7403\u54c1\u724c\u5b9a\u4f4d\u300cWE DO WE\u300d\u5021\u5c0e\u96c6\u9ad4\u6562\u65bc\u5192\u96aa\u4e4b\u529b\u91cf - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","og_description":"\u5145\u6eff\u6d3b\u529b\u7684\u5168\u65b0\u6d3b\u52d5\u5c55\u793a\u4e86\u54c1\u724c\u5ba3\u63da\u4e4b\u8c61\u5fb5\u548c\u5305\u5bb9\u7cbe\u795e\u7684\u5d84\u65b0\u8868\u9054\u65b9\u5f0f   Smirnoff launches new global campaign 'WE DO WE' which champions the power of the collective.  \u9019\u9805\u5168\u65b0\u6d3b\u52d5\u5c55\u73fe\u4e86\u00a0Smirnoff \u5341\u591a\u5e74\u4f86\u7684\u6700\u5927\u5e73\u53f0\u8f49\u8b8a\uff0c\u4ee5\u53ca\u5c0d\u65bc\u54c1\u724c\u5805\u4fe1\u6211\u5011\u51dd\u805a\u5728\u4e00\u8d77\u5c31\u6703\u8b8a\u5f97\u66f4\u597d\u7684\u6700\u65b0\u8a6e\u91cb\u3002\u6d3b\u52d5\u5145\u6eff\u4e86\u65b0\u9bae\u6d3b\u529b\u8207\u591a\u6a23\u5316\uff0c\u4e26\u4e14\u5c07\u5728\u672a\u4f86\u5e7e\u500b\u6708\uff0c\u4ee5\u6578\u78bc\u70ba\u5148\u7684\u65b9\u5f0f\u5728\u8d85\u904e\u00a020 \u500b\u5e02\u5834\u9010\u6b65\u63a8\u51fa\uff0c\u540c\u6642\u6703\u4ee5\u793e\u4ea4\u5a92\u9ad4\u548c\u8996\u89ba\u5167\u5bb9\u4f5c\u54c1\u6253\u97ff\u982d\u70ae\uff0c\u8a72\u4f5c\u54c1\u540d\u7a31\u70ba\u300cWe Do We\u300d\u3002 \u81ea\u00a01864 \u5e74\u4ee5\u4f86\uff0cSmirnoff \u54c1\u724c\u59cb\u7d42\u9762\u5411\u6240\u6709\u4eba\u7fa4\uff0c\u5728\u6709\u4e9b\u4eba\u7a31\u4e4b\u70ba\u300c\u5feb\u6a02\u8870\u9000\u300d\u7684\u6642\u671f\uff0c\u95dc\u65bc\u5b64\u7368\u548c\u5b64\u7acb\u7684\u5831\u5c0e\u8d8a\u4f86\u8d8a\u591a2\uff0c\u50b3\u905e\u5c07\u4eba\u5011\u51dd\u805a\u5728\u4e00\u8d77\u4e4b\u529b\u91cf\u7684\u6700\u65b0\u95e1\u91cb\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u9069\u7576\u548c\u9069\u6642\u3002 Smirnoff \u5168\u7403\u54c1\u724c\u7e3d\u76e3\u00a0Stephanie Jacoby \u8868\u793a\uff1a \u300c\u5728\u6211\u5011\u4e0d\u65b7\u88ab\u544a\u77e5\u8981\u5c08\u6ce8\u65bc\u81ea\u8eab\u6642\uff0c\u5c0d\u65bc\u8b8a\u5f97\u66f4\u5f37\u5927\u4e4b\u6e34\u6c42\u4e5f\u8d8a\u4f86\u8d8a\u6e05\u6670\u3002\u5728\u300e\u6211\u884c\u6211\u7d20\u300f\u7684\u8868\u9054\u65b9\u5f0f\u5931\u53bb\u90e8\u5206\u5149\u91c7\uff0c\u800c\u4e14\u5305\u5bb9\u6027\u5728\u4e16\u754c\u5404\u5730\u5099\u53d7\u8003\u9a57\u7684\u6642\u4ee3\uff0c\u300eWE DO WE\u300f\u5c31\u662f\u6211\u5011\u5c0d\u5021\u5c0e\u96c6\u9ad4\u529b\u91cf\u7684\u865f\u53ec\u3002\u300d \u300cWE DO WE\u300d\u662f\u00a0McCann New York \u64d4\u4efb\u00a0Smirnoff \u65b0\u4efb\u5168\u7403\u5275\u610f\u4ee3\u7406\u5546\u5f8c\u9996\u500b\u555f\u52d5\u7684\u6d3b\u52d5\uff0c\u8a72\u6d3b\u52d5\u4ee5\u96c6\u9ad4\u7cbe\u795e\u70ba\u8a2d\u8a08\u7406\u5ff5\u3002\u5728\u6d3b\u52d5\u7684\u6bcf\u500b\u63a5\u89f8\u9ede\uff0c\u5305\u62ec\u53f0\u524d\u8207\u5e55\u5f8c\uff0c\u300cWE DO WE\u300d\u59cb\u7d42\u90fd\u7531\u5404\u884c\u5404\u696d\u7684\u4eba\u54e1\u5171\u540c\u5275\u4f5c\u548c\u53c3\u8207\u3002 \u4efb\u547d\u4f4d\u65bc\u502b\u6566\u548c\u6d1b\u6749\u78ef\u7684\u516c\u53f8\u00a0ManvsMachine \u6307\u63ee\u548c\u88fd\u4f5c\u6d3b\u52d5\u7684\u6838\u5fc3\u5167\u5bb9\uff0c\u4ee5\u53ca\u5728\u5ee3\u544a\u4e2d\u9078\u64c7\u591a\u5143\u5316\u7684\u6f14\u54e1\u9663\u5bb9\u4f86\u4ee3\u8868\u4eab\u53d7\u00a0Smirnoff \u7684\u5404\u985e\u4eba\u7fa4\uff0c\u5f9e\u800c\u9ad4\u73fe\u6211\u5011\u5c0d\u6b64\u7684\u627f\u8afe\u3002 McCann New York \u5275\u610f\u7e3d\u76e3\u00a0Shayne Millington \u89e3\u91cb\u9053\uff1a \u300c\u5728\u6211\u5011\u958b\u59cb\u96c6\u601d\u5275\u610f\u4f86\u5448\u73fe\u300e\u6211\u5011\u300f\u9019\u4e00\u6b61\u6a02\u8a0a\u606f\u6642\uff0c\u5f88\u660e\u986f\u5275\u610f\u672c\u8eab\u61c9\u8a72\u8868\u9054\u51fa\u00a0\u300eWE DO WE\u300f\u3002\u6211\u5011\u8207\u00a0Smirnoff \u540c\u6a23\u76f8\u4fe1\u5305\u5bb9\u6027\u80fd\u63a8\u52d5\u5275\u610f\uff0c\u7576\u6211\u5011\u51dd\u805a\u5728\u4e00\u8d77\u3001\u4e92\u76f8\u5b78\u7fd2\u548c\u767c\u63ee\u6211\u5011\u7684\u591a\u6a23\u6027\u6642\uff0c\u5c31\u6703\u8a95\u751f\u5947\u601d\u5999\u60f3\uff0c\u5275\u9020\u51fa\u6700\u5177\u6d3b\u529b\u3001\u6700\u5f15\u4eba\u5165\u52dd\u7684\u4f5c\u54c1\u3002\u300d \u6b64\u5916\uff0c\u300cWE DO WE\u300d\u5c07\u6703\u5728\u8d85\u904e\u00a020 \u500b\u5e02\u5834\u7684\u793e\u4ea4\u5a92\u9ad4\u3001\u6236\u5916\u5ee3\u544a\u3001\u6578\u78bc\u548c\u96fb\u8996\u555f\u52d5\uff0c\u5c07\u6703\u7531\u4e00\u9805\u5a92\u9ad4\u7b56\u7565\u63a8\u52d5\uff0c\u9019\u662f\u00a0Diageo \u66f4\u5ee3\u6cdb\u9858\u666f\u7684\u4e00\u90e8\u5206\uff0c\u8a72\u9858\u666f\u662f\u6295\u8cc7\u81f4\u529b\u4f7f\u4e3b\u6d41\u5a92\u9ad4\u66f4\u5177\u591a\u6a23\u6027\u548c\u5305\u5bb9\u6027\u7684\u5e73\u53f0\u548c\u51fa\u7248\u5546\u3002 \u6b64\u6b21\u63a8\u51fa\u662f\u5728\u5168\u7403\u591a\u5730\uff08\u5305\u62ec\u5df4\u897f\u3001\u82f1\u570b\u3001\u54e5\u502b\u6bd4\u4e9e\u3001\u7f8e\u570b\u3001\u5370\u5ea6\u548c\u52a0\u62ff\u5927\uff09\u7684\u9a55\u50b2\u6d3b\u52d5\u4e2d\u9032\u884c\u4e86\u591a\u6b21\u54c1\u724c\u6d3b\u52d5\u7684\u57fa\u790e\u4e0a\u9032\u884c\u7684\uff0c\u5f9e\u800c\u9032\u4e00\u6b65\u978f\u56fa\u4e86\u54c1\u724c\u5c0d\u00a0LGBTQIA+ \u793e\u7fa4\u7684\u9577\u671f\u627f\u8afe\u3002 \u5728\u672a\u4f86\u5e7e\u500b\u6708\uff0c\u6d3b\u52d5\u5c07\u7e7c\u7e8c\u767c\u5c55\uff0c\u900f\u904e\u4e00\u7cfb\u5217\u7684\u6d3b\u52d5\u3001\u5408\u4f5c\u548c\u8d0a\u52a9\uff0c\u8de8\u8db3\u97f3\u6a02\u3001\u9ad4\u80b2\u548c\u5a1b\u6a02\u7b49\u9818\u57df\uff0c\u5c55\u73fe\u300cWE DO WE\u300d\u7684\u96c6\u9ad4\u7cbe\u795e\uff0c\u6d3b\u52d5\u8a08\u5283\u6703\u5728\u7bc0\u65e5\u3001NFL \u8cfd\u5b63\u548c\u672a\u4f86\u7e7c\u7e8c\u9032\u884c\uff0c\u8b93 Smirnoff \u548c\u5176\u76ee\u6a19\u53d7\u773e\u4ee5\u524d\u6240\u672a\u6709\u7684\u529b\u91cf\u51dd\u805a\u5728\u4e00\u8d77\u3002   \u00a0Spirits Business, Brand Champions Report 2023   McCann Worldgroup Truth Central, June 2023 \/\/ Cigna Well-being Survey April 2022\u00a0   \u00a03\u00a0Diageo.com\uff1a\u5305\u5bb9\u6027\u8207\u591a\u6a23\u5316    \u00a0","og_url":"https:\/\/pingtungtimes.com.tw\/?p=156555","og_site_name":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","article_publisher":"https:\/\/www.facebook.com\/pingtungnews","article_published_time":"2023-06-15T09:00:00+00:00","og_image":[{"width":400,"height":225,"url":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/06\/Smirnoff_We_Do_We.jpg","type":"image\/jpeg"}],"author":"\u7f8e\u901a\u793e","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005:":"\u7f8e\u901a\u793e"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/pingtungtimes.com.tw\/?p=156555#article","isPartOf":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=156555"},"author":{"name":"\u7f8e\u901a\u793e","@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/person\/683b937f29ec1537972f6c41e22a2cf3"},"headline":"Smirnoff \u5168\u65b0\u5168\u7403\u54c1\u724c\u5b9a\u4f4d\u300cWE DO WE\u300d\u5021\u5c0e\u96c6\u9ad4\u6562\u65bc\u5192\u96aa\u4e4b\u529b\u91cf","datePublished":"2023-06-15T09:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=156555"},"wordCount":77,"publisher":{"@id":"https:\/\/pingtungtimes.com.tw\/#organization"},"image":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=156555#primaryimage"},"thumbnailUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/06\/Smirnoff_We_Do_We.jpg","articleSection":["\u7f8e\u901a\u793e"],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/pingtungtimes.com.tw\/?p=156555","url":"https:\/\/pingtungtimes.com.tw\/?p=156555","name":"Smirnoff \u5168\u65b0\u5168\u7403\u54c1\u724c\u5b9a\u4f4d\u300cWE DO WE\u300d\u5021\u5c0e\u96c6\u9ad4\u6562\u65bc\u5192\u96aa\u4e4b\u529b\u91cf - \u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","isPartOf":{"@id":"https:\/\/pingtungtimes.com.tw\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=156555#primaryimage"},"image":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=156555#primaryimage"},"thumbnailUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/06\/Smirnoff_We_Do_We.jpg","datePublished":"2023-06-15T09:00:00+00:00","description":"\u5145\u6eff\u6d3b\u529b\u7684\u5168\u65b0\u6d3b\u52d5\u5c55\u793a\u4e86\u54c1\u724c\u5ba3\u63da\u4e4b\u8c61\u5fb5\u548c\u5305\u5bb9\u7cbe\u795e\u7684\u5d84\u65b0\u8868\u9054\u65b9\u5f0f Smirnoff launches new global campaign 'WE DO WE' which champions the power of the collective. \u9019\u9805\u5168\u65b0\u6d3b\u52d5\u5c55\u73fe\u4e86\u00a0Smirnoff \u5341\u591a\u5e74\u4f86\u7684\u6700\u5927\u5e73\u53f0\u8f49\u8b8a\uff0c\u4ee5\u53ca\u5c0d\u65bc\u54c1\u724c\u5805\u4fe1\u6211\u5011\u51dd\u805a\u5728\u4e00\u8d77\u5c31\u6703\u8b8a\u5f97\u66f4\u597d\u7684\u6700\u65b0\u8a6e\u91cb\u3002\u6d3b\u52d5\u5145\u6eff\u4e86\u65b0\u9bae\u6d3b\u529b\u8207\u591a\u6a23\u5316\uff0c\u4e26\u4e14\u5c07\u5728\u672a\u4f86\u5e7e\u500b\u6708\uff0c\u4ee5\u6578\u78bc\u70ba\u5148\u7684\u65b9\u5f0f\u5728\u8d85\u904e\u00a020 \u500b\u5e02\u5834\u9010\u6b65\u63a8\u51fa\uff0c\u540c\u6642\u6703\u4ee5\u793e\u4ea4\u5a92\u9ad4\u548c\u8996\u89ba\u5167\u5bb9\u4f5c\u54c1\u6253\u97ff\u982d\u70ae\uff0c\u8a72\u4f5c\u54c1\u540d\u7a31\u70ba\u300cWe Do We\u300d\u3002 \u81ea\u00a01864 \u5e74\u4ee5\u4f86\uff0cSmirnoff \u54c1\u724c\u59cb\u7d42\u9762\u5411\u6240\u6709\u4eba\u7fa4\uff0c\u5728\u6709\u4e9b\u4eba\u7a31\u4e4b\u70ba\u300c\u5feb\u6a02\u8870\u9000\u300d\u7684\u6642\u671f\uff0c\u95dc\u65bc\u5b64\u7368\u548c\u5b64\u7acb\u7684\u5831\u5c0e\u8d8a\u4f86\u8d8a\u591a2\uff0c\u50b3\u905e\u5c07\u4eba\u5011\u51dd\u805a\u5728\u4e00\u8d77\u4e4b\u529b\u91cf\u7684\u6700\u65b0\u95e1\u91cb\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u9069\u7576\u548c\u9069\u6642\u3002 Smirnoff \u5168\u7403\u54c1\u724c\u7e3d\u76e3\u00a0Stephanie Jacoby \u8868\u793a\uff1a \u300c\u5728\u6211\u5011\u4e0d\u65b7\u88ab\u544a\u77e5\u8981\u5c08\u6ce8\u65bc\u81ea\u8eab\u6642\uff0c\u5c0d\u65bc\u8b8a\u5f97\u66f4\u5f37\u5927\u4e4b\u6e34\u6c42\u4e5f\u8d8a\u4f86\u8d8a\u6e05\u6670\u3002\u5728\u300e\u6211\u884c\u6211\u7d20\u300f\u7684\u8868\u9054\u65b9\u5f0f\u5931\u53bb\u90e8\u5206\u5149\u91c7\uff0c\u800c\u4e14\u5305\u5bb9\u6027\u5728\u4e16\u754c\u5404\u5730\u5099\u53d7\u8003\u9a57\u7684\u6642\u4ee3\uff0c\u300eWE DO WE\u300f\u5c31\u662f\u6211\u5011\u5c0d\u5021\u5c0e\u96c6\u9ad4\u529b\u91cf\u7684\u865f\u53ec\u3002\u300d \u300cWE DO WE\u300d\u662f\u00a0McCann New York \u64d4\u4efb\u00a0Smirnoff \u65b0\u4efb\u5168\u7403\u5275\u610f\u4ee3\u7406\u5546\u5f8c\u9996\u500b\u555f\u52d5\u7684\u6d3b\u52d5\uff0c\u8a72\u6d3b\u52d5\u4ee5\u96c6\u9ad4\u7cbe\u795e\u70ba\u8a2d\u8a08\u7406\u5ff5\u3002\u5728\u6d3b\u52d5\u7684\u6bcf\u500b\u63a5\u89f8\u9ede\uff0c\u5305\u62ec\u53f0\u524d\u8207\u5e55\u5f8c\uff0c\u300cWE DO WE\u300d\u59cb\u7d42\u90fd\u7531\u5404\u884c\u5404\u696d\u7684\u4eba\u54e1\u5171\u540c\u5275\u4f5c\u548c\u53c3\u8207\u3002 \u4efb\u547d\u4f4d\u65bc\u502b\u6566\u548c\u6d1b\u6749\u78ef\u7684\u516c\u53f8\u00a0ManvsMachine \u6307\u63ee\u548c\u88fd\u4f5c\u6d3b\u52d5\u7684\u6838\u5fc3\u5167\u5bb9\uff0c\u4ee5\u53ca\u5728\u5ee3\u544a\u4e2d\u9078\u64c7\u591a\u5143\u5316\u7684\u6f14\u54e1\u9663\u5bb9\u4f86\u4ee3\u8868\u4eab\u53d7\u00a0Smirnoff \u7684\u5404\u985e\u4eba\u7fa4\uff0c\u5f9e\u800c\u9ad4\u73fe\u6211\u5011\u5c0d\u6b64\u7684\u627f\u8afe\u3002 McCann New York \u5275\u610f\u7e3d\u76e3\u00a0Shayne Millington \u89e3\u91cb\u9053\uff1a \u300c\u5728\u6211\u5011\u958b\u59cb\u96c6\u601d\u5275\u610f\u4f86\u5448\u73fe\u300e\u6211\u5011\u300f\u9019\u4e00\u6b61\u6a02\u8a0a\u606f\u6642\uff0c\u5f88\u660e\u986f\u5275\u610f\u672c\u8eab\u61c9\u8a72\u8868\u9054\u51fa\u00a0\u300eWE DO WE\u300f\u3002\u6211\u5011\u8207\u00a0Smirnoff \u540c\u6a23\u76f8\u4fe1\u5305\u5bb9\u6027\u80fd\u63a8\u52d5\u5275\u610f\uff0c\u7576\u6211\u5011\u51dd\u805a\u5728\u4e00\u8d77\u3001\u4e92\u76f8\u5b78\u7fd2\u548c\u767c\u63ee\u6211\u5011\u7684\u591a\u6a23\u6027\u6642\uff0c\u5c31\u6703\u8a95\u751f\u5947\u601d\u5999\u60f3\uff0c\u5275\u9020\u51fa\u6700\u5177\u6d3b\u529b\u3001\u6700\u5f15\u4eba\u5165\u52dd\u7684\u4f5c\u54c1\u3002\u300d \u6b64\u5916\uff0c\u300cWE DO WE\u300d\u5c07\u6703\u5728\u8d85\u904e\u00a020 \u500b\u5e02\u5834\u7684\u793e\u4ea4\u5a92\u9ad4\u3001\u6236\u5916\u5ee3\u544a\u3001\u6578\u78bc\u548c\u96fb\u8996\u555f\u52d5\uff0c\u5c07\u6703\u7531\u4e00\u9805\u5a92\u9ad4\u7b56\u7565\u63a8\u52d5\uff0c\u9019\u662f\u00a0Diageo \u66f4\u5ee3\u6cdb\u9858\u666f\u7684\u4e00\u90e8\u5206\uff0c\u8a72\u9858\u666f\u662f\u6295\u8cc7\u81f4\u529b\u4f7f\u4e3b\u6d41\u5a92\u9ad4\u66f4\u5177\u591a\u6a23\u6027\u548c\u5305\u5bb9\u6027\u7684\u5e73\u53f0\u548c\u51fa\u7248\u5546\u3002 \u6b64\u6b21\u63a8\u51fa\u662f\u5728\u5168\u7403\u591a\u5730\uff08\u5305\u62ec\u5df4\u897f\u3001\u82f1\u570b\u3001\u54e5\u502b\u6bd4\u4e9e\u3001\u7f8e\u570b\u3001\u5370\u5ea6\u548c\u52a0\u62ff\u5927\uff09\u7684\u9a55\u50b2\u6d3b\u52d5\u4e2d\u9032\u884c\u4e86\u591a\u6b21\u54c1\u724c\u6d3b\u52d5\u7684\u57fa\u790e\u4e0a\u9032\u884c\u7684\uff0c\u5f9e\u800c\u9032\u4e00\u6b65\u978f\u56fa\u4e86\u54c1\u724c\u5c0d\u00a0LGBTQIA+ \u793e\u7fa4\u7684\u9577\u671f\u627f\u8afe\u3002 \u5728\u672a\u4f86\u5e7e\u500b\u6708\uff0c\u6d3b\u52d5\u5c07\u7e7c\u7e8c\u767c\u5c55\uff0c\u900f\u904e\u4e00\u7cfb\u5217\u7684\u6d3b\u52d5\u3001\u5408\u4f5c\u548c\u8d0a\u52a9\uff0c\u8de8\u8db3\u97f3\u6a02\u3001\u9ad4\u80b2\u548c\u5a1b\u6a02\u7b49\u9818\u57df\uff0c\u5c55\u73fe\u300cWE DO WE\u300d\u7684\u96c6\u9ad4\u7cbe\u795e\uff0c\u6d3b\u52d5\u8a08\u5283\u6703\u5728\u7bc0\u65e5\u3001NFL \u8cfd\u5b63\u548c\u672a\u4f86\u7e7c\u7e8c\u9032\u884c\uff0c\u8b93 Smirnoff \u548c\u5176\u76ee\u6a19\u53d7\u773e\u4ee5\u524d\u6240\u672a\u6709\u7684\u529b\u91cf\u51dd\u805a\u5728\u4e00\u8d77\u3002 \u00a0Spirits Business, Brand Champions Report 2023 McCann Worldgroup Truth Central, June 2023 \/\/ Cigna Well-being Survey April 2022\u00a0 \u00a03\u00a0Diageo.com\uff1a\u5305\u5bb9\u6027\u8207\u591a\u6a23\u5316 \u00a0","breadcrumb":{"@id":"https:\/\/pingtungtimes.com.tw\/?p=156555#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pingtungtimes.com.tw\/?p=156555"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/pingtungtimes.com.tw\/?p=156555#primaryimage","url":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/06\/Smirnoff_We_Do_We.jpg","contentUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/06\/Smirnoff_We_Do_We.jpg","width":400,"height":225},{"@type":"BreadcrumbList","@id":"https:\/\/pingtungtimes.com.tw\/?p=156555#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9801","item":"https:\/\/pingtungtimes.com.tw\/"},{"@type":"ListItem","position":2,"name":"Smirnoff \u5168\u65b0\u5168\u7403\u54c1\u724c\u5b9a\u4f4d\u300cWE DO WE\u300d\u5021\u5c0e\u96c6\u9ad4\u6562\u65bc\u5192\u96aa\u4e4b\u529b\u91cf"}]},{"@type":"WebSite","@id":"https:\/\/pingtungtimes.com.tw\/#website","url":"https:\/\/pingtungtimes.com.tw\/","name":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","description":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831PingtungTimes\uff0c\u6700\u95dc\u5fc3\u5728\u5730\u7684\u5a92\u9ad4","publisher":{"@id":"https:\/\/pingtungtimes.com.tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pingtungtimes.com.tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Organization","@id":"https:\/\/pingtungtimes.com.tw\/#organization","name":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831","url":"https:\/\/pingtungtimes.com.tw\/","logo":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/logo\/image\/","url":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png","contentUrl":"https:\/\/pingtungtimes.com.tw\/wp-content\/uploads\/2023\/02\/logo-150.png","width":150,"height":150,"caption":"\u5c4f\u6771\u6642\u5831\u96fb\u5b50\u5831"},"image":{"@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pingtungnews"]},{"@type":"Person","@id":"https:\/\/pingtungtimes.com.tw\/#\/schema\/person\/683b937f29ec1537972f6c41e22a2cf3","name":"\u7f8e\u901a\u793e","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/secure.gravatar.com\/avatar\/6c21e24ce33ca5d4572e343395adac2bbef44ff7035a74ea2cab2443c7f0a5f3?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c21e24ce33ca5d4572e343395adac2bbef44ff7035a74ea2cab2443c7f0a5f3?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c21e24ce33ca5d4572e343395adac2bbef44ff7035a74ea2cab2443c7f0a5f3?s=96&d=blank&r=g","caption":"\u7f8e\u901a\u793e"},"url":"https:\/\/pingtungtimes.com.tw\/?author=16"}]}},"_links":{"self":[{"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/156555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=156555"}],"version-history":[{"count":0,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/156555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=\/wp\/v2\/media\/156556"}],"wp:attachment":[{"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=156555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=156555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pingtungtimes.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=156555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}